# Ember (coach operator)

Ember is a coach operator based in Edinburgh, Scotland. It operates the first electric intercity coach services in Scotland.

## History

Ember was founded in 2019 by Pierce Glennie and Keith Bradbury, who previously worked for iwoca. Glennie was inspired by a bus journey he took from Namibia to South Africa. The name Ember was chosen because it describes "the end of fire".
Ember's first route, numbered the E1, between Dundee and Edinburgh, was planned to start operating in March 2020, but this was set back by the COVID-19 pandemic delaying the delivery of its first coach. Ember received a £490,000 Coronavirus Business Interruption loan via Triodos Bank, which allowed it to launch in October 2020 with two coaches. The coaches recharge at a Dundee City Council charging point at Greenmarket.
In February 2022, Ember was awarded £5,562,126 from the Scottish Zero Emission Bus challenge fund for 26 battery electric vehicles and associated charging infrastructure. Ember aims to develop a national network running between all the main cities in Scotland. The company launched a route between Dundee and Glasgow in August 2022. The route was numbered E3.
In July 2023, Ember ordered 14 tri-axle Yutong GTe14 electric coaches to join their all-electric fleet of Yutong coaches. The delivery of the GTe14 fleet will take the Ember fleet of Yutong battery-electric coaches to 38. In highlighting the significance of the order, co-founder Pierce Glennie emphasizes that their current Yutong TCe12 coaches have demonstrated high reliability, which has allowed them to develop an extensive zero-emission route network in less than three years. As of July 2024, three of these coaches have entered service, with the remainder being kitted out and branded.
In January 2024, the company introduced a new "short but useful" service between Dundee Michelin Scotland Innovation Parc & the city centre. Over 40 services run per day in each direction with three pre-booked stops along the way. Ember introduced the E10 service to enhance local connectivity, covering trips to and from its depot which would otherwise be dead mileage. This service is designed to connect with Ember's Edinburgh and Glasgow services, with the promise of future through ticketing.
In May 2024, Ember introduced a new express service, E3X, between Perth City Centre and Glasgow with four services per day in each direction. Two of those four services continue to Dundee. This service started on the 7th May. Ember also introduced the E1X operating between Dundee, Kinross, Edinburgh and Wallyford Park and Ride where it will use new chargers before returning to Dundee on the 14th. This was then scrapped on the 22nd of October the same year.
In September 2024, Ember announced that they will be launching a new route from Bridge of Don and Aberdeen City Centre to Edinburgh via Dundee, with stops in the towns, such as Brechin and Forfar, en route. A connection to Edinburgh Airport is also be available. The full launch is expected to be on the 22nd of October 2024, with 20 services per day running 24/7. The launch of this route will mean the doubling of the frequency from Dundee to Edinburgh, with 40 buses per day providing a half hourly frequency at most times of day. Their new Aberdeen depot is in Bridge of Don to go alongside their depot in Dundee.

## Routes
### E1 Bridge of Don – Edinburgh

Half of the services will terminate in Dundee, the others will continue to Bridge of Don. Stops at Longforgan, Horn Milk Bar, St Madoes and Walnut Grove will only be operated by the short service which terminates in Dundee. Direct Ember services to Aberdeen are not available from these stops.
* Bridge of Don
* Seaton (pre-booked)
* Pittordie (pre-booked)
* Aberdeen Union Street
* Kincorth (pre-booked)
* Portlethon (pre-booked)
* Newtonhill (pre-booked)
* Drumlithie (pre-booked)
* Fordoun (pre-booked)
* Brechin (pre-booked)
* Forfar (pre-booked)
* Inveraldie Village (pre-booked)
* Dundee Mill O Mains (pre-booked)
* Dundee Stobswell (pre-booked)
* Dundee Slessor Gardens (southbound)
* Dundee Railway Station (northbound)
* Dundee Technology Park (pre-booked)
* Longforgan (pre-booked)
* Inchture (pre-booked)
* Horn Milk Bar (pre-booked)
* St Madoes (pre-booked)
* Walnut Grove (pre-booked)
* Bridge of Earn (pre-booked)
* Kinross Park & Ride (pre-booked)
* Rosyth (pre-booked)
* Ingliston Park & Ride (pre-booked)
* Edinburgh Airport (pre-booked) (late night/early morning services only)
* Edinburgh Zoo (pre-booked)
* Haymarket railway station
* Edinburgh George Street

### E3 Dundee – Glasgow

* Dundee Slessor Gardens (southbound)
* Dundee Railway Station (northbound terminus)
* Dundee Technology Park (pre-booked)
* Longforgan (pre-booked)
* Inchture (pre-booked)
* Horn Milk Bar (pre-booked)
* St Madoes (pre-booked)
* Perth Broxden Park & Ride (pre-booked)
* Perth Canal Street (southbound) (late night/early morning services only)
* Perth South Street (northbound) (late night/early morning services only)
* Auchterarder Gleneagles railway station (pre-booked)
* Greenloaning (pre-booked)
* Dunblane (pre-booked)
* Stirling Castleview Park & Ride (pre-booked)
* Cumbernauld Town Centre (pre-booked)
* Greenfaulds High School (pre-booked)
* Glasgow Buchanan bus station

### E3X Dundee/Perth – Glasgow

* Dundee Slessor Gardens (southbound start)
* Dundee Railway Station (northbound terminus)
* Perth Canal Street (southbound)
* Perth South Street (northbound)
* Glasgow Buchanan bus station

### E10 Dundee City Centre – MSIP

* Dundee Railway Station (northbound start)
* Dundee Slessor Gardens (southbound terminus until October 22nd)
* Cragiebank (pre-booked)
* Arbroath Road (pre-booked)
* Douglas Sainsbury's (pre-booked)
* Dundee Michelin Scotland Innovation Parc
These services continue to Edinburgh and Glasgow as services E1 and E3. Passengers will need to change their tickets.

## Tickets and fares

Tickets can be bought in advance on Ember's website up to 10 minutes before the scheduled departure time, but are also sold onboard at some stops. Most intermediate must be booked 10 minutes before schedule to ensure that the bus will stop. Passengers with a Scottish National Entitlement Card travel for free. Through tickets are available to Edinburgh Airport, which includes a short tram journey from Ingliston. At night, the buses go straight to Edinburgh Airport.

## Fleet

Ember's first two Yutong TCe12 battery electric coaches were delivered in 2020. A further two were added in 2021, and four more in 2022, funded by the Scottish Utra-Low Emission Bus Scheme. Ember has taken delivery of fourteen Yutong GTe14 tri-axle electric coaches in early 2024 – the first operator to order the coach model. Ember was also awarded funding in March 2021 for four single-deck Arrival buses, the development of which was ultimately postponed in 2022. The company also had eight new additions to the fleet of Yutong TCe12s in 2023.