# Chrome Entertainment

Chrome Entertainment is a record label and talent agency founded by Hwang Hyun-chang in 2011, based in Seoul, South Korea. Since 2014, Chrome Entertainment is a label under Sony Music Entertainment.

## History

Hwang Hyun-chang, a commercial photographer, was inspired to create a girl group after seeing T-ara's "Roly Poly" on television. Before that, he had never paid attention to pop idols and only listened to classical music. After an initial investment of 10 million won, he converted his photography studio, Chrome Creative, into Chrome Entertainment. To finance this venture, Hwang sold his camera gear, used up all his savings, and went into debt. He later said, "If I had known how much it would cost, I would never have done it."
The first group that Chrome Entertainment formed and managed was Crayon Pop, who debuted in July 2012. After the success of Crayon Pop's "Bar Bar Bar", which earned the company US$2 million, Chrome was able to debut more groups. Boy band K-Much debuted in January 2014, and two more groups debuted in June 2014: girl group Bob Girls and male duo Zan Zan (짠짠). On 2 December 2014, male trot singer Her Min-young signed a contract with Chrome Entertainment. On February 24, 2015, it was announced that Bob Girls had disbanded. Later that year, Zan Zan and Her Min-young left the agency.
In 2016, Chrome Entertainment had major changes in management, with founder Hwang Hyun-chang leaving the agency. Kim Jeong-tae replaced him as CEO.

## Partnership with Sony Music

On 13 August 2013, Chrome Entertainment signed a strategic partnership contract with Sony Music Entertainment, which gave Sony international distribution rights to Chrome's music and albums. On 7 July 2014, Chrome Entertainment signed a label contract which made Chrome an independent label under Sony Music Entertainment. With this new contract, Chrome has the ability to distribute music from other agencies. In August 2014, it was reported that K-pop trio Lip Service had signed a contract with Chrome Entertainment. The company was subsequently credited under "manufacture" (as Chrome Entertainment Sony Music) on Lip Service's single album, Upgrade, released 20 August 2014.

## Concerts

Chrome Entertainment has held several concerts for their artists. The first such concert was on 21 June 2014, called Chrome Happy Concert in Cheongju. On 4 October, the First Chrome Family in Japan Concert was held in Shinagawa, Tokyo. On 3 December, Chrome Family released a single album, 2014 Chrome Family – A Very Special Christmas, with the single "Love Christmas".

## Artists
### Recording artists

* Bz-Boys

### Actors

* Cho Hyung-joon
* Lee Geun-hwa
* Lee Ho-suck

## Former artists

* Loki (K-Much, 2014)
* Bob Girls (2014–2015)
* Zan Zan (2014–2015)
* Her Min-young (2014–2015)
* Crayon Pop (2012–2017)
* Be.A (2014–2018)

## Discography

| Title | Artist | Released | Type | Distributor |
| Crayon Pop 1st Mini Album | Crayon Pop | 18 July 2012 | EP | CJ E&M Music (2012–2013) Sony Music (2013–present) |
| "Dancing Queen" | Crayon Pop | 24 October 2012 | Single | CJ E&M Music (2012–2013) Sony Music (2013–present) |
| "Bar Bar Bar" | Crayon Pop | 20 June 2013 | Single | CJ E&M Music (2012–2013) Sony Music (2013–present) |
| The Streets Go Disco | Crayon Pop | 26 September 2013 | EP | Sony Music |
| "Lonely Christmas" | Crayon Pop | 26 November 2013 | Single | Sony Music |
| Beyond the Ocean | K-Much | 7 January 2014 | EP | Sony Music |
| "Hero" | Crayon Pop (with Kim Jang-hoon) | 3 February 2014 | Single | Sony Music |
| "What Should I Do" (Remix) | K-Much | 17 February 2014 | Single | Sony Music |
| "Uh-ee" | Crayon Pop | 1 April 2014 | Single | Sony Music |
| The 1st Single Album | Bob Girls | 10 June 2014 | Single | Sony Music |
| "Chicken Feet" (닭발) | Zan Zan | 16 June 2014 | Single | Sony Music |
| "Hey Mister" (Trot Lovers OST Part 1) | Crayon Pop | 20 June 2014 | Single | Sony Music |
| Summer Repackage | Bob Girls | 31 July 2014 | Single | Sony Music |
| "C'mon C'mon" (High School: Love On OST Part 5) | Crayon Pop | 26 September 2014 | Single | LOEN Entertainment |
| The 1st Mini Album | Strawberry Milk | 15 October 2014 | EP | Sony Music |
| Pop! Pop! Pop! | Crayon Pop | 19 November 2014 | EP | Pony Canyon |
| 2014 Chrome Family – A Very Special Christmas | Chrome Family | 3 December 2014 | Single | Sony Music |
| "Y-Shirt" | Soyul | 12 January 2015 | Single | LOEN Entertainment |
| "December 24" | K-Much | 17 February 2015 | Single | Sony Music |
| "On the Hook" | K-Much | 6 March 2015 | Single | Sony Music |
| FM | Crayon Pop | 27 March 2015 | EP | Sony Music |
| The 1st Single Album | Her Min-young | 7 April 2015 | Single | Sony Music |
| Zan Zan 2nd Single Album | Zan Zan | 25 June 2015 | Single |
| Crayon Pop | Crayon Pop | 20 January 2016 | Studio album | Pony Canyon |
| Evolution Pop Vol. 1 | Crayon Pop | 26 September 2016 | Studio album | Sony Music |
| Magical Realism | Be.A | 25 May 2017 | Extended play | Sony Music |