# 123RF

123RF, a branch of Inmagine Group, is a stock photos provider founded in 2005 which sells royalty-free images and stock photography. The company also has an expansive collection of vector graphics, icons, fonts, videos, and audio files.

## History

In 2000, 123RF founder Andy Sitt left his job at a British company that sold stock images in CDs while showing customers printed catalogs. Andy launched his e-commerce business by setting up Inmagine, selling premium large-format photo prints. Working together with co-founder and current CEO Stephanie Sitt, Inmagine Group is one of the few technology companies to have bootstrapped globally from Asia.
From the beginning, Inmagine produced proprietary content which required in-house photographers, graphic designers, professional models, makeup artists, and a sales team to cater to demand.
In 2005, Inmagine set up 123RF, which offers royalty-free stock images, videos, and audio clips. Unlike the previous business model, 123RF allows photographers around the world to sell their work on the platform under a crowdsourcing model.
In 2011, Inmagine established a global presence with 44 regional offices worldwide. Offices were founded in North and Latin America, Europe, Asia, Africa, the Middle East, and Australasia.
In 2019, Inmagine consolidated and streamlined its offerings into three main products: 123RF, Pixlr, and Designs.ai. The launching of Pixlr Market (now Stock by Pixlr) and Pixlr Editor commences.
In 2020, the company launched its first artificial intelligence platform, Inmagine Brain. In November 2020, the company confirmed that it had been subject to a data breach, with 8.3 million customer records available for sale on the dark web.
Through 123RF, Inmagine created a visual guide in 2021 to predict image search trends.
In June 2022, the company launched its free images section where audiences can download images for free, but with only a limited amount of daily downloads.

## Artificial Intelligence (AI): AI-Powered Tools

In 2023, 123RF launched its AI-powered Search for more precise and intuitive searching. AI Image Variations, a feature that uses machine learning to generate multiple unique variations of a single image and AI Image Generator, a tool that generates custom images based on users' specific prompts.
The platform now offers a range of AI tools. These include Generative Fill for removing and replacing unwanted content or objects within images, Image Extender for expanding image size, Image Upscaler for increasing image resolution and improving image quality, Background Remix for modifying and generating image backgrounds, Background Remover for isolating subjects, Sketch to Image for transforming sketches into photorealistic images, Writer for generating and optimizing text content, Background Blur for creating a bokeh effect, and Faceswap for effortless face replacement. These tools leverage machine learning to enhance image editing, creation, and search capabilities, providing users with more efficient and creative workflows.

## Acquisitions

In March 2017, 123RF acquired TheHungryJPEG, a UK-registered font and graphics marketplace and its sister company Craftbundles for an undisclosed sum.
In April 2017, 123RF acquired Pixlr, an online web-based image editor from Autodesk for an undisclosed sum.
In November 2017, 123RF acquired Vectr, a web-based vector editor and Story & Heart, a video education platform.