# 2010–11 Elitserien season

The 2010–11 Elitserien season was the 36th season of Elitserien. The regular season ran from 15 September 2010 to 5 March 2011, and the following playoffs ended on 14 April. HV71 won the regular season, scoring the game-winning empty net goal against Södertälje SK in the final round. Färjestads BK won the playoffs and thus became Swedish champions, beating Skellefteå AIK 4–1 in the finals. All of the local derby games between AIK and Djurgårdens IF were played in the Ericsson Globe.
On 26 December 2010, a game was held outdoors between Färjestads BK and Frölunda HC in Karlstad, continuing a tradition of outdoor games started in the previous season. Like last season, the home team won the game, this time in front of 15,274 spectators.
In Kvalserien, Modo Hockey requalified and Växjö Lakers HC qualified for the 2011–12 Elitserien season for the first time ever at the expense of Södertälje SK.

## Regular season

Magnus Johansson of the Linköpings HC scored the first goal of the season.

### Standings

| 2010–11 Elitserien season | GP | W | L | OTW/SOW | OTL/SOL | GF | GA | Pts |
| HV71$^y$ | 55 | 24 | 16 | 9 | 6 | 173 | 143 | 96 |
| Färjestads BK$^x$ | 55 | 27 | 19 | 6 | 3 | 154 | 124 | 96 |
| Skellefteå AIK$^x$ | 55 | 25 | 18 | 9 | 3 | 173 | 145 | 96 |
| Luleå HF$^x$ | 55 | 23 | 21 | 8 | 3 | 129 | 115 | 88 |
| Linköpings HC$^x$ | 55 | 22 | 19 | 5 | 9 | 138 | 118 | 85 |
| Djurgårdens IF$^x$ | 55 | 22 | 19 | 4 | 10 | 140 | 139 | 84 |
| Brynäs IF$^x$ | 55 | 19 | 20 | 8 | 8 | 147 | 157 | 81 |
| AIK$^x$ | 55 | 20 | 23 | 4 | 8 | 131 | 151 | 76 |
| Frölunda HC$^e$ | 55 | 19 | 24 | 5 | 7 | 128 | 158 | 74 |
| Timrå IK$^e$ | 55 | 17 | 25 | 9 | 4 | 140 | 165 | 73 |
| Södertälje SK$^r$ | 55 | 20 | 26 | 2 | 7 | 132 | 164 | 71 |
| Modo Hockey$^r$ | 55 | 17 | 25 | 6 | 7 | 147 | 153 | 70 |
x – clinched playoff spot; y – clinched regular season league title; e – eliminated from playoff contention; r – will play in relegation series

### Statistics
#### Scoring leaders

GP = Games played; G = Goals; A = Assists; Pts = Points; +/– = Plus/minus; PIM = Penalty minutes
| Player | Team | GP | G | A | Pts | +/– | PIM |
| Joakim Lindström | Skellefteå AIK | 54 | 28 | 32 | 60 | +10 | 134 |
| Mikko Lehtonen | Skellefteå AIK | 55 | 30 | 28 | 58 | +1 | 34 |
| David Rundblad | Skellefteå AIK | 55 | 11 | 39 | 50 | +6 | 14 |
| Martin Thörnberg | HV71 | 52 | 25 | 19 | 44 | +11 | 24 |
| Byron Ritchie | Modo Hockey | 53 | 23 | 21 | 44 | +6 | 72 |
| Niklas Andersson | Frölunda HC | 53 | 14 | 30 | 44 | −15 | 30 |
| Linus Videll | Södertälje SK | 52 | 20 | 23 | 43 | +4 | 10 |
| Per-Åge Skrøder | Modo Hockey | 55 | 15 | 26 | 41 | +2 | 64 |
| Pär Arlbrandt | Luleå HF | 55 | 19 | 21 | 40 | +3 | 16 |
| Jaroslav Hlinka | Linköpings HC | 43 | 11 | 29 | 40 | +13 | 12 |

#### Leading goaltenders

These are the leaders in GAA among goaltenders that have played at least 1200 minutes.
GP = Games played; TOI = Time on ice (minutes); GA = Goals against; SO = Shutouts; Sv% = Save percentage; GAA = Goals against average
| Player | Team | GP | TOI | GA | SO | Sv% | GAA |
| Anders Nilsson | Luleå HF | 31 | 1876:29 | 60 | 6 | .918 | 1.92 |
| Alexander Salák | Färjestads BK | 32 | 1857:03 | 61 | 7 | .926 | 1.97 |
| Fredrik Norrena | Linköpings HC | 48 | 2916:56 | 103 | 6 | .918 | 2.12 |
| David Rautio | Luleå HF | 24 | 1444:20 | 52 | 1 | .904 | 2.16 |
| Mark Owuya | Djurgårdens IF | 32 | 1847:56 | 67 | 2 | .927 | 2.18 |
| Christopher Nihlstorp | Färjestads BK | 23 | 1267:56 | 46 | 2 | .923 | 2.18 |
| Viktor Fasth | AIK | 42 | 2473:11 | 93 | 2 | .925 | 2.26 |
| Niklas Svedberg | Brynäs IF | 21 | 1260:48 | 48 | 2 | .917 | 2.28 |
| Daniel Larsson | HV71 | 45 | 2727:35 | 115 | 2 | .917 | 2.53 |
| Andreas Hadelöv | Skellefteå AIK | 40 | 2398:54 | 101 | 2 | .909 | 2.53 |

#### Attendance

| # | Club | Home | Home | Home | Away | Away | Away | Total | Total | Total |
| # | Club | GP | Total | Average | GP | Total | Average | GP | Total | Average |
| 1 | Frölunda HC | 27 | 253,212 | 9,378 | 28 | 170,386 | 6,085 | 55 | 423,598 | 7,701 |
| 2 | Djurgårdens IF | 28 | 207,247 | 7,401 | 27 | 186,978 | 6,925 | 55 | 394,225 | 7,167 |
| 3 | HV 71 | 27 | 184,924 | 6,849 | 28 | 164,515 | 5,875 | 55 | 349,439 | 6,353 |
| 4 | Färjestads BK | 27 | 183,193 | 6,784 | 28 | 168,253 | 6,009 | 55 | 351,446 | 6,389 |
| 5 | Linköpings HC | 28 | 186,946 | 6,676 | 27 | 156,818 | 5,808 | 55 | 343,764 | 6,250 |
| 6 | MODO Hockey | 27 | 167,247 | 6,194 | 28 | 177,610 | 6,343 | 55 | 344,857 | 6,270 |
| 7 | Brynäs IF | 28 | 159,137 | 5,683 | 27 | 165,475 | 6,128 | 55 | 324,612 | 5,902 |
| 8 | AIK | 27 | 151,596 | 5,614 | 28 | 186,214 | 6,650 | 55 | 337,810 | 6,142 |
| 9 | Luleå HF | 27 | 141,107 | 5,226 | 28 | 172,922 | 6,175 | 55 | 314,029 | 5,709 |
| 10 | Timrå IK | 28 | 139,949 | 4,998 | 27 | 156,800 | 5,807 | 55 | 296,749 | 5,395 |
| 11 | Skellefteå AIK | 28 | 139,827 | 4,993 | 27 | 167,413 | 6,200 | 55 | 307,240 | 5,586 |
| 12 | Södertälje SK | 28 | 118,456 | 4,230 | 27 | 159,457 | 5,905 | 55 | 277,913 | 5,052 |
| League | League | 330 | 2,032,841 | 6,160 |

## Playoffs

The standard of eight teams qualify for the playoffs. HV71 won the regular season title for the second consecutive season with 96 points.
* HV71 – Regular season champions, 96 points (+30 goal difference, 173 goals for)
* Färjestads BK – 96 points (+30 goal difference, 154 goals for)
* Skellefteå AIK – 96 points (+28 goal difference)
* Luleå HF – 88 points
* Linköpings HC – 85 points
* Djurgårdens IF – 84 points
* Brynäs IF – 81 points
* AIK – 76 points

### Playoff bracket

In the first round, the highest remaining seed chose which of the four lowest remaining seeds to be matched against. In the second round, the highest remaining seed is matched against the lowest remaining seed. In each round the higher-seeded team is awarded home ice advantage. Each best-of-seven series follows an alternating home team format: the higher-seeded team will play at home for games 1 and 3 (plus 5 and 7 if necessary), and the lower-seeded team will be at home for game 2, 4 and 6 (if necessary).
| Quarterfinals | Quarterfinals | Quarterfinals | | | Semifinals | Semifinals | Semifinals | Finals | Finals | Finals |
| 1 | HV71 | 0 | | | | | | | | |
| 8 | AIK | 4 | | | | | | | | |
| 8 | AIK | 4 | | | 2 | Färjestads BK | 4 | | | |
| | | | | | 8 | AIK | 0 | | | |
| 2 | Färjestads BK | 4 | | | 8 | AIK | 0 | | | |
| 7 | Brynäs IF | 1 | | | | | | | | |
| 7 | Brynäs IF | 1 | | | | | | 2 | Färjestads BK | 4 |
| (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | 2 | Färjestads BK | 4 |
| (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | (Pairings are reseeded after the first round) | 3 | Skellefteå AIK | 1 |
| 3 | Skellefteå AIK | 4 | | | | | | | | | 3 | Skellefteå AIK | 1 |
| 5 | Linköpings HC | 3 | | | | | | | | |
| 5 | Linköpings HC | 3 | | | 3 | Skellefteå AIK | 4 | | | |
| | | | | | 4 | Luleå HF | 2 | | | |
| 4 | Luleå HF | 4 | | | 4 | Luleå HF | 2 | | | |
| 6 | Djurgårdens IF | 3 | | | | | | | | |

### Quarterfinals
#### (1) HV71 vs. (8) AIK

* AIK won series 4–0

#### (2) Färjestads BK vs. (7) Brynäs IF

* Färjestads BK won series 4–1

#### (3) Skellefteå AIK vs. (5) Linköpings HC

* Skellefteå AIK won series 4–3

#### (4) Luleå HF vs. (6) Djurgårdens IF

* Luleå HF won series 4–3
* Note: Game 6 was played in the Ericsson Globe.

### Semifinals
#### (2) Färjestads BK vs. (8) AIK

* Färjestads BK won series 4–0
* Note: Game 4 was played in the Ericsson Globe.

#### (3) Skellefteå AIK vs. (4) Luleå HF

* Skellefteå AIK won series 4–2

### Finals
#### (2) Färjestads BK vs. (3) Skellefteå AIK

* Färjestads BK won series 4–1

### Playoff statistics
#### Playoff scoring leaders

| Player | Team | GP | G | A | Pts | PIM |
| Mikael Johansson | Färjestads BK | 14 | 5 | 8 | 13 | 2 |
| Rickard Wallin | Färjestads BK | 14 | 4 | 9 | 13 | 12 |
| Erik Forssell | Skellefteå AIK | 18 | 7 | 5 | 12 | 4 |
| Jimmie Ericsson | Skellefteå AIK | 18 | 6 | 5 | 11 | 20 |
| Christian Söderström | Skellefteå AIK | 18 | 5 | 6 | 11 | 4 |
| Joakim Lindström | Skellefteå AIK | 18 | 4 | 7 | 11 | 16 |
| Per Åslund | Färjestads BK | 14 | 5 | 5 | 10 | 16 |
| Dick Axelsson | Färjestads BK | 14 | 4 | 6 | 10 | 24 |
| Magnus Nygren | Färjestads BK | 14 | 3 | 7 | 10 | 6 |
| David Rundblad | Skellefteå AIK | 18 | 3 | 7 | 10 | 20 |

#### Playoff leading goaltenders

| Player | Team | GP | TOI | SOG | GA | SO | SV% | GAA |
| Cristopher Nihlstorp | Färjestads BK | 5 | 338:30 | 162 | 9 | 0 | .944 | 1.60 |
| Mark Owuya | Djurgårdens IF | 7 | 433:28 | 181 | 12 | 2 | .934 | 1.66 |
| Viktor Fasth | AIK | 8 | 472:29 | 254 | 14 | 1 | .945 | 1.78 |
| Anders Nilsson | Luleå HF | 13 | 826:42 | 391 | 27 | 0 | .931 | 1.96 |
| Alexander Salák | Färjestads BK | 9 | 562:13 | 230 | 22 | 0 | .904 | 2.35 |

## Elitserien awards

* Guldhjälmen: Magnus Johansson, Linköpings HC
* Guldpucken: Viktor Fasth, AIK
* Honken Trophy: Viktor Fasth, AIK
* Håkan Loob Trophy: Mikko Lehtonen, Skellefteå AIK
* Rookie of the Year: Mattias Ekholm, Brynäs IF
* Salming Trophy: David Rundblad, Skellefteå AIK
* Playoff MVP (later renamed the Stefan Liv Memorial Trophy): Anders Bastiansen, Färjestads BK
* Guldpipan: Ulf Rönnmark

## Rule changes

New rule changes include:
* For this season, a team receiving a penalty shot had to use the player fouled to perform the shot. Previously, the team could choose any player to take the shot.
* A player on the ice must be within 1.5 metres of the bench before his replacement could step on the ice.
* A player losing his helmet during play must leave the ice immediately.
* When a team with a player already in the penalty box has a delayed penalty and the opposing team scores, the player already in the box will exit and the player with the delayed penalty will serve his penalty. Previously, the goal would negate the delayed penalty.
* A goal scored with the shaft of the stick would stand, even were the stick blade above the crossbar.
* The number of non-players allowed in the bench area was increased from six to eight.
* For the first time since the 2004–2005 season, the 2010–2011 season re-introduced shootout in regulation games. Games tied after the first 60 minutes went to a 5-minute overtime period, and to a shootout if no goals were scored in the overtime. If the teams scored equally with three penalty shots, a sudden-death shootout would result: if the first team scored, the second team would lose unless it could score in its next shot. The player who gave his team the winning lead in the shootout was awarded a goal point in the protocol. The first game to go into a shootout was in round 3, a Timrå IK victory over Luleå HF.