# Boomerang (UK & Ireland)

Boomerang is a 24-hour British pay television channel which primarily features classic and modern animated series from Hanna-Barbera and Warner Bros. Animation. The channel launched on 27 May 2000 as a spin-off of Cartoon Network and localisation of the original American network. It is run by Warner Bros. Discovery under its EMEA division.

## History

Boomerang UK began as a block on Cartoon Network in 1993. It launched as a separate channel on 27 May 2000, broadcasting from 6:00AM until 12:00AM on Sky Digital and certain cable systems. At the time, Cartoon Network had a unique schedule and so the channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros. archive programme library, as well as freeing its sister network of many classics in the schedule.
In May 2001, Boomerang became the second highest-rated children's channel, beaten only by parent service Cartoon Network. In July of that year, the channel was added to on cable operator Telewest, thus increasing its viewership. James Greville, head of Cartoon Network UK at the time, stated, "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share". By November, the channel was available on NTL.
Boomerang increased its library of old cartoons by acquiring rights to other animated shows such as Danger Mouse, The Pink Panther Show and Garfield and Friends. By the end of 2003, the channel decided to stay away from its former purpose and shifted to broadcast television movies and series.
A one-hour timeshift channel, Boomerang +1, launched on 6 March 2006.
Boomerang rebranded with the new international graphics package developed by UK based graphic design agency Art&Graft on 16 February 2015. The channel switched to 16:9 widescreen on 1 June 2015. A high-definition feed was launched on 24 June 2015.
On 3 September 2018, the channel was rebranded once again.
On 18 November 2020, following the United Kingdom's withdrawal from the European Union, Boomerang and Cartoon Network were split into two regions after the broadcasting licence reserved for the Republic of Ireland and Malta was moved to the Czech Republic, in accordance with the EU Audiovisual Media Services Directive (AVMSD) and single market law following the UK's withdrawal from the European Union. Like the UK, the Czech Republic has minimal broadcasting regulations and was chosen for EU licensing purposes as WarnerMedia's HBO had substantial operations located in the country. Editorially, the channel is still managed from WarnerMedia's EMEA headquarters in London.

## Availability
### Cable

* Virgin Media UK: Channel 730 (SD) and Channel 731 (+1)

### Online

* Now TV: Watch live

### Satellite

* Sky: Channel 603 (HD), Channel 611 (+1) and Channel 641 (SD)

### Terrestrial

* EE UK: Channel 467 (SD) and Channel 474 (HD)

## Programming
### Live-action programming

Between 23 July 2007 to 1 August 2009, the channel started airing live-action programming, starting with Fraggle Rock (which also began airing on Cartoonito the same day).
Other live action series included Life with Derek, popular sitcom The Latest Buzz and the spy show My Spy Family.

## Logos

* 27 May 2000 – 13 September 2004
* 13 September 2004 – 16 February 2015