# Journal of Consumer Behaviour

The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001 and is published by John Wiley & Sons.

## Aims and Scope

The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

### Keywords

consumer behaviour, marketing, consumer attitudes, relationship marketing

## Editorial Board
### Editors-in-Chief

The Editors-in-Chief are Professor Steven D'Alessandro (Edith Cowen University) and Professor Jacqueline Eastman (Florida Gulf Coast University).

### Associate Editors

| Associate Editor | Research Institution | Country |
| Dr. Zachary Anesbury | Ehrenberg-Bass Institute for Marketing Science, University of South Australia | AUS |
| Dr. Atefeh Yazdanparast Ardestani | Clark University | USA |
| Dr. Sianne Gordon-Wilson | Queen Mary University of London | GBR |
| Dr. Rajesh Iyer | Foster College of Business, Bradley University | USA |
| Prof. Varsha Jain | MICA | IND |
| Dr. Satish Kumar | Malaviya National Institute of Technology Jaipur | IND |
| Prof. Nina Michaelidou | Loughborough University | GBR |
| Dr. Ninh Nguyen | Asia Pacific College of Business & Law, Charles Darwin University | AUS |
| Dr. Chamila Perera | Swinburne Business School, Swinburne University of Technology | AUS |
| Assistant Professor Nikoletta-Theofania Siamagka | Aristotle University of Thessaloniki | GRC |
| Associate Professor Cynthia M. Webster | Macquarie University | AUS |
In 2022, Professor Varsha Jain of MICA, India, was awarded the Associate Editor Award.

## Rankings

According to the Australian Business Deans Council, the journal in 2022 is an A-Level.
According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business".
According to Research.com, the journal has a 2021-2022 Cite Score of 4.3

## JCB Reviewer of the Year Awards
### Associate Editors

Associate Editor Reviewers of the Year :
| 2022 | |
| Zachary Anesbury | University of South Australia |
| Atefeh Yazdanparast | Clark University |

### Editorial Review Board

Editorial Review Board Reviewers of the Year :
| 2022 | |
| Steven Bellman | University of South Australia |
| Seth Ketron | University of North Texas |
| Nina Krey | Rowan University |
| Emmanuel Mogaji | University of Greenwich |
| Hyunju Shi | Georgia Southern University |
| Sanjeev Tripathi | Indian Institute of Management Indore |
| 2021 | |
| Dora Bock | Auburn University |
| Weng Marc Lim | Swinburne University |
| Emmanuel Mogaji | University of Greenwich |
| Park Thaichon | Griffith University |
| Hyunju Shin | Georgia Southern University |
| 2020 | |
| Nieves García De Fruto | University of Almeria |
| Sianne Gordon-Wilson | University of Portsmouth |
| Hassan Kalantari | Swinburne University of Technology |
| John Thøgersen | Aarhus University |
| Zachary Anesbury | University of South Australia |

### Ad Hoc Reviewers

Ad Hoc Reviewers of the Year :
| 2021 | |
| Muhammad Abid Saleem | Charles Darwin University |
| Jennifer Wiggins | Kent State University |
| 2020 | |
| Chamila Perera | Swinburne University |
| Naser Pourazad | Flinders University |
| Steven Bellman | UniSA Business |
| Clare D'Souza | LaTrobe University |
| Jennifer Stoner | University of North Dakota |

## JCB Best Paper Awards

The co-editors for Journal of Consumer Behaviour are pleased to announce the winners of the 2021 Best Paper Award, as voted for by the Editorial and Advisory Boards.
| Best Paper | |
| 2022 | |
| When influencers are not very influential: The negative effects of social media verification | DOI: 10.1002/cb.2039 |
| Jazlyn Elizabeth Dumas | University of Maine |
| Rusty Allen Stough | University of Maine |
| 2021 | |
| The complex triad of congruence issues in influencer marketing | DOI: 10.1002/cb.1935 |
| Walter Von Mettenheim | University of Hannover |
| Klaus-Peter Wiedmann | University of Hannover |
| 2020 | |
| How do I see myself? A systematic review of identities in pro-environmental behaviour research | DOI: 10.1002/cb.1798 |
| Alina M. Udall | Norges Teknisk-Naturvitenskapelige Universitet |
| Judith I. M. De Groot | University of Groningen |
| Simon B. De Jong | Maastricht University |
| Avi Shankar | University of Bath |