# MissMalini.com

MissMalini.com is an online platform that was established in 2008 and is based in Mumbai, India. It publishes lifestyle and entertainment content, including Bollywood news, gossip, fashion trends, and lifestyle entertainment news. MissMalini is now a part of Good Media Co, the media division of the Good Glamm Group, following its acquisition in December 2021. The platform is frequently referenced by publications such as Fortune India, The Quint, ScoopWhoop, The Times of India, Pinkvilla, and others.

## History

MissMalini.com was launched in 2008 by Malini Agarwal as a personal blog. She had previously been writing a gossip column for Mid-Day, a Mumbai tabloid, and decided to expand her writing into a blog. As the blog gained popularity, she left her job at Channel V to focus on it full-time. MissMalini.com covers a variety of topics, including Bollywood, fashion, lifestyle, travel, food, and nightlife. The platform is inspired by international sites like PopSugar and Perez Hilton. MissMalini.com became an official media partner for major fashion events in India, such as Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week.
MissMalini.com has also covered fashion events outside India, including Cape Town Fashion Week 2012. Malini Agarwal hosts "Inside Access with Miss Malini," a show where she interviews celebrities.
In December 2021, Good Glamm Group acquired MissMalini Entertainment, integrating its divisions into various verticals of the group. MissMalini now operates as Good Media Co., led by Priyanka Gill. MissMalini's talent management division, ignite edge, merged with Good Creator Co, led by Sachin Bhaita. MissMalini Girl Tribe became part of the Good Community, led by Naiyya Saggi. The founders of MissMalini, Malini Agarwal, Nowshad Rizwanullah, and Mike Melli, joined as co-founders of Good Creator Co with Sachin Bhatia, Rahul Singh, Nishant Radia, Nikhil Kumar, Subrat Kar, and Ajay Mishra.
In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar featured 12 content creators and influencers from various fields, including Ranveer Allahbadia, Faye D'Souza, Be YouNick, Malini Agarwal, Sushant Divgikar, Pooja Dhingra, CarryMinati, Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and Prajakta Koli.

## Shows and events

In July 2022, MissMalini, along with the Good Creator Club and The British Brow Bar, organised the 'Boss Lady' dinner in Mumbai. The guest list included Naiyya Saggi, Aahana Kumra, Sherry Shroff, Preeta Sukhtankar, Anusha Dandekar, Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more. The Good Creator Co. launched "Actor's Circle," a show supporting creators in their film industry journey. The second episode, hosted by Malini Agarwal at All Saints Mumbai on 15 January, featured special guest actor Aparshakti Khurana. In April 2023, Good Creator Co. launched The Good Creator Show, a bi-weekly podcast hosted by Malini Aggarwal. The podcast features influential guests from the influencer marketing field, including Hitesh Dhingra, Rij Eappen, Pooja Dhingra, Malvika Sitlani, and others.

## Funding

MissMalini has raised $4.15M in total funding over five rounds, with the latest being a seed round on 6 October 2021, for $2,68,000.
The platform has over 4 million unique monthly visitors and has tied up with online fashion brands, including Koovs, Myntra, Exclusively.in, and Limeroad.

## Recognition

* The platform was named in the 2018's HT-Nielsen top 10 by Hindustan Times.
* It is regularly featured in various fashion and lifestyle publications, such as Elle, Cosmopolitan, Harper's Bazaar, Grazia, Femina (India), and Glamrs.com