# 2010 PBA Fiesta Conference finals

The 2010 Philippine Basketball Association (PBA) Fiesta Conference finals was the best-of-7 basketball championship series of the 2010 PBA Fiesta Conference, and the conclusion of the conference's playoffs. The Alaska Aces and the San Miguel Beermen played for the 99th championship contested by the league.
The Alaska Aces won their 13th league championship with a 4–2 series victory over the defending Fiesta Conference champions San Miguel Beermen.

## Background
### Road to the finals

| Alaska | Alaska | San Miguel | San Miguel |
| Finished 11–7(0.611)—4th | Elimination round | Elimination round | Finished 13–5 (0.722)—Tied for 2nd |
| Finished 11–7(0.611)—4th | Tiebreak | Tiebreak | Def. Derby Ace, 88–83 in seeding playoffs |
| Bye | Wildcard phase | Wildcard phase | Bye |
| Def. Barangay Ginebra, 3–2 | Quarterfinals | Quarterfinals | | Bye |
| Def. Talk 'N Text, 4–3 | Semifinals | Semifinals | Def. Derby Ace, 4–2 |

## Series summary

| Team | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Wins |
| Alaska | 89 | 94 | 80 | 90 | 94 | 102 | 4 |
| San Miguel | 83 | 90 | 96 | 83 | 96 | 88 | 2 |
| Venue | Araneta | Araneta | Araneta | Cuneta | Araneta | Araneta | |

### Game 1

* Solar TV
* August 6 7:30 p.m.
* Report
Alaska Aces 89, San Miguel Beermen 83 :
| Scoring by quarter: 19–25, 29–17, 18–19, 23–22 |||
| Pts: Simpson 20 Rebs: Simpson 21 Asts: Tenorio 8 | Pts: Freeman 37 Rebs: Freeman 16 Asts: Cabagnot 5 |
| Alaska leads series, 1–0 |||
* Araneta Coliseum, Quezon City Referees: B. Cruz, P. Balao, N. Guevara

### Game 2

* Solar TV
* August 8 6:00 p.m.
* Report
Alaska Aces 94, San Miguel Beermen 90 :
| Scoring by quarter: 31–26, 19–19, 25–26, 19–19 |||
| Pts: Simpson 29 Rebs: Simpson 17 Asts: Tenorio 4 | Pts: Yeo, 2 others 20 Rebs: Freeman 14 Asts: Cabagnot 4 |
| Alaska leads series, 2–0 |||
* Araneta Coliseum, Quezon City Referees: A. Herrera, J. Ngo, J. Mariano

### Game 3

* Solar TV
* August 11 7:00 p.m.
* Report
Alaska Aces 80, San Miguel Beermen 96 :
| Scoring by quarter: 18–22, 12–27, 24–22, 26–25 |||
| Pts: Simpson 16 Rebs: Simpson 11 Asts: Tenorio 6 | Pts: Freeman 24 Rebs: Freeman 20 Asts: Miranda 6 |
| Alaska leads series, 2–1 |||
* Araneta Coliseum, Quezon City

### Game 4

* Solar TV
* August 13 7:00 p.m.
* Report
Alaska Aces 90, San Miguel Beermen 83 :
| Scoring by quarter: 20–24, 22–18, 24–21, 24–20 |||
| Pts: Tenorio 21 Rebs: Simpson 18 Asts: Simpson 4 | Pts: Freeman 28 Rebs: Freeman 17 Asts: Miranda 5 |
| Alaska leads series, 3–1 |||
* Cuneta Astrodome, Pasay

### Game 5

* Solar TV
* August 15 6:00 p.m.
* Report
Alaska Aces 94, San Miguel Beermen 96 :
| Scoring by quarter: 21–26, 18–24, 30–25, 25–21 |||
| Pts: Simpson 29 Rebs: Simpson 18 Asts: Cyrus Baguio 8 | Pts: Washington 19 Rebs: Freeman 14 Asts: Miranda 5 |
| Alaska leads series, 3–2 |||
* Araneta Coliseum, Quezon City

### Game 6

* Solar TV
* August 18 7:00 p.m.
* Report
Alaska Aces 102, San Miguel Beermen 88 :
| Scoring by quarter: 28–19, 24–25, 25–20, 25–24 |||
| Pts: Simpson 28 Rebs: Simpson 19 Asts: Tenorio 10 | Pts: Freeman 32 Rebs: Freeman 18 Asts: Miranda 6 |
| Alaska wins series, 4–2 |||
* Araneta Coliseum, Quezon City
* 2010 PBA Fiesta Conference Champions
* Alaska Aces Thirteenth title

## Broadcast notes

| Game | Play-by-play | Analyst | Courtside reporters |
| Game 1 | Mico Halili | Jason Webb | Chiqui Reyes and Patricia Bermudez-Hizon |
| Game 2 | Sev Sarmenta | Andy Jao and Ronnie Magsanoc | Patricia Bermudez-Hizon and Magoo Marjon |
| Game 3 | Richard del Rosario | Ronnie Magsanoc and Jason Webb | Lia Cruz and Dominic Uy |
| Game 4 | Sev Sarmenta | Jason Webb and Andy Jao | Magoo Marjon and Cesca Litton |
| Game 5 | Mico Halili | Ronnie Magsanoc and Quinito Henson | Patricia Bermudez-Hizon and Magoo Marjon |
| Game 6 | Sev Sarmenta | Andy Jao and Jason Webb | Lia Cruz and Chiqui Reyes |