# CBS logos

The Columbia Broadcasting System (CBS) has used many logos over the course of its history. The first logo. Was used from 1927-1931. The most famous and current logo of CBS. Is the “Eye” logo. Which has been used since 1951. The eye itself has gone through some small changes itself. And the current one has been used since 2020.
* The CBS logo used since 2020.
* The CBS eyemark, that has been modified a couple times, used since 1951.

## Early logos

The most early logo did not include an eye. It simply said “Columbia Broadcasting System Inc.” with a clock in the middle. From 1931-1935, it changed & said “The Columbia Broadcasting System” With a totally new design.

## TV network logos.

1935-1938
CBS was now on TV. With a new logo. A circle that says CBS on the top. It lasted 3 years before it changed.
1938-1941
The logo got a complete makeover, there was no circle. It turned into a triangle shape. With a baseball in the middle, on top saying “CBS.”
1941
For a year. It featured another circle logo, with a microphone.
1941-1951
For 10 years. It featured a logo that simply said “CBS” with nothing else. But in 1946 it had a similar logo but bolder.
1946-1965
For 19 years (even after the eye logo was introduced.) CBS had a bold logo that said “CBS.” When the eye logo was introduced in 1951. It became a word mark/secondary logo.

## Eye logo

1951-1960
In 1951. The eye logo was introduced. It became one of the most recognizable logos in the world. It was meant to scare off evil spirits.
1960-1990
The CBS eye logo was colorized multiple times along the course of 4 years. To promote their “Color television era.” In 1960 it was the most colorized. In 1970-1980 the colorization slowed down.
1990-2020
The CBS logo returned back to normal in 1990. And it remained that way with no updates. But in 1990 other color versions of the CBS eye logo was introduced. Many praised the CBS Logo, including TIMES Magazine.
2020-Present
CBS got a massive makeover, a year after the 2019 merger of CBS & Viacom. All of the CBS branding was changed. The CBS eye became bolder, the CBS word mark changed font and became bolder, all of its divisions (including CBS Sports.) changed their logo to match CBS. It was different from last time. But still the logo looked fantastic. The CBS eye has since become a widely recognized symbol. While the logo has been used in different ways, the Eye device itself has not been redesigned in its history.[65] As part of a new graphical identity created by Trollbäck + Company that was introduced by the network in 2006, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting the value of the design. The logo is alternately known as the "Eyemark", a branding used for CBS' domestic television syndication division, under the Eyemark Entertainment name, in the mid-to-late 1990s after Westinghouse Electric bought CBS, but before the King World acquisition (which Eyemark was folded into), and subsequent merger with Viacom; Eyemark Entertainment was the result of the merger of MaXaM Entertainment (an independent television syndication firm which Westinghouse acquired shortly after its merger with CBS in 1996), Group W Productions (Westinghouse Broadcasting's own syndication division), & CBS Enterprises (CBS's syndication arm from the late 1960s to the early 1970s). The eye logo has served as inspiration for the logos of Associated Television (ATV) in the United Kingdom, Canal 4 in El Salvador, Televisa in Mexico, France 3, Latina Televisión in Peru, Fuji Television in Japan, Rede Bandeirantes and TV Globo in Brazil, and Canal 10 in Uruguay. In October 2011, the network celebrated the 60th anniversary of the introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns being shown during the network's primetime lineup.[66] CBS historically used a specially-commissioned variant of Didot, a close relative to Bodoni, as its corporate font until 2021.