# PAW Patrol (franchise)

PAW Patrol is a Canadian multimedia franchise created by Keith Chapman and is based of the 2013 series of the same name that follows a young boy named Ryder who leads a crew of search and rescue dogs that goes on missions to protect the shoreside community of Adventure Bay and surrounding areas.
Since its debut, the series has developed into a media franchise, generating millions of dollars in revenue from toy sales for Spin Master and has increased the company's presence in the preschool toy market. The franchise includes a feature film which released in August 2021, followed by a sequel, The Mighty Movie, on September 29, 2023, and a spin-off series based on one of the show's main characters titled Rubble & Crew which premiered in February 2023. The show, and its associated products, have received a variety of awards and nominations from associations such as the Academy of Canadian Cinema & Television and the Academy of Television Arts & Sciences.

## Films

In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months". Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script.
On May 9, 2019, it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie was in the works with an August 2021 release date. On November 8, 2019, it was announced that Mikros Image in Montreal would handle the animation. Development of the film was confirmed on February 21, 2020, with Cal Brunker attached as director. Spin Master Entertainment produced the movie with an association in both Nickelodeon Movies and Paramount Pictures. On April 24, 2020, the release date was announced to be August 20, 2021.
A first look at the film was shown on Nickelodeon Kids' Choice Awards 2021 on March 13, 2021.
It was announced on November 3, 2021, that a sequel, titled PAW Patrol: The Mighty Movie, would be released on September 29, 2023.
On September 26, 2023, it was announced that a third film is in development, scheduling it to be released on July 31, 2026.

### Box office performance

| Film | Release date | Box office gross | Box office gross | Box office gross | Ref(s) |
| Film | Release date | U.S. and Canada | Other territories | Worldwide | Ref(s) |
| PAW Patrol | December 22, 2016 | | $303,032 | $303,032 | |
| Mission Big Screen | July 7, 2017 | | $54,731 | $54,731 | |
| Sea Patrol | February 1, 2018 | | $389,945 | $389,945 | |
| Mighty Pups | October 4, 2018 | | $8,373,241 | $8,373,241 | |
| Ready, Race, Rescue! | October 3, 2019 | | $15,193,000 | $15,193,000 | |
| Jet to the Rescue | September 10, 2020 | | $1,695,576 | $1,695,576 | |
| Charged Up | July 17, 2020 | | $43,367 | $43,367 | |
| PAW Patrol: The Movie | August 20, 2021 | $40,127,371 | $104,200,000 | $144,327,371 | |
| PAW Patrol: The Mighty Movie | September 29, 2023 | $65,231,360 | $137,000,000 | $202,231,360 | |
| Total | Total | $105,358,731 | $267,252,892 | $355,766,414 | |

## Other media
### Video games

In February 2018, a video game based on the series, titled PAW Patrol: On a Roll was announced. Developed by Torus Games and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on October 23, 2018. Another video game, titled PAW Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on November 6, 2020. Another video game for the film, titled PAW Patrol The Movie: Adventure City Calls was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on August 13, 2021. It was announced in May 2022 that Outright Games is releasing a racing game for the series titled PAW Patrol: Grand Prix. Developed by 3D Clouds and was released for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Google Stadia, and Microsoft Windows on September 30, 2022. A DLC for Grand Prix titled Race in Barkingburg was released on December 2, 2022. A new DLC added a battle arena mode title Pup Treat Arena was released on March 10, 2023. In June 2023, it was announced that a new game titled PAW Patrol World which was released on September 29, 2023. It is being developed by 3D Clouds and is released for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and Microsoft Windows. A mobile game named PAW Patrol Academy was officially made and released in late 2023. The co-founder describes the game as the franchise's "first educational app". As of November 2023, it is one of the top 5 apps for kids 5 and under in the app store. PAW Patrol Academy has been awarded Google Play's Best of 2023 App for Families. The app has also been nominated for Kidscreen's Best Branded Learning App.

### Live events

In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced. The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines. A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor. The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.
Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016. The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015. Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016. Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors. They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016. They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.
Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead. There was some consumer backlash as a result, but the events were not held.

### Rubble spin-off series

On November 3, 2021, Nickelodeon and Spin Master stated that an untitled spin-off series focusing on one of the main six pups was in development, and was set to premiere in 2023. On March 24, 2022, it was announced that the spin-off series would focus on Rubble. In November 2022, the series' title was revealed to be Rubble & Crew. Rather than Guru Studio, the spinoff is animated by Jam Filled Entertainment, and premiered on February 3, 2023.

## Merchandise

On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada. The line was not distributed to international markets until June 22 of the same year. Dion Vlachos was in charge of the U.S. product launch.
PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 percent) of Spin Master's gross product sales for 2015. Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second-quarter revenue. Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market. Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.
The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom. The group also reported that it was the best-selling preschool license in France in the first quarter of 2015. Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items. Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season. In 2018, it was estimated that total retail sales to date were approximately US$7 billion.