# 10 Shake

10 Shake is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.
It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel. As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.

## History
### 10 Shake

During a virtual showcase to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.
On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.

## Programming

Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.
Nickelodeon airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas. Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group. This was later replaced by Nick News before the channel was rebranded to Nickelodeon.

### Current programming
#### Animation

* Aaahh!!! Real Monsters (2023–present)
* The Angry Beavers (2023–present)
* Avatar: The Last Airbender (2024–present)
* CatDog (2023–present)
* The Fairly OddParents (2024–present)
* Hey Arnold! (2024–present)
* Invader Zim (2024–present)
* The Ren & Stimpy Show (2023–present)
* Rocket Power (2024–present)
* Rocko's Modern Life (2023–present)
* Teenage Mutant Ninja Turtles (1987 series) (2020–21, 2023–present)

#### Children's

* The Barbarian and the Troll (2024–present)
* Bella and the Bulldogs (2023–present)
* Big Time Rush (2020–21, 2023–present)
* The Casagrandes (2023–present)
* Danger Force (2023–present)
* Double Dare (2023–present)
* Game Shakers (2021–present)
* Henry Danger (2020–present)
* iCarly (2020–present)
* It's Pony (2023–present)
* Kamp Koral: SpongeBob's Under Years (2024–present)
* The Legend of Korra (2024–present)
* The Loud House (2020–present)
* Middlemost Post (2023–present)
* Monster High (2023–present)
* Nick News (2022–present)
* Nicky, Ricky, Dicky & Dawn (2020–present)
* The Patrick Star Show (2024–present)
* Pig Goat Banana Cricket (2024–present)
* The Really Loud House (2024–present)
* Rock Island Mysteries (2022–present)
* Sam & Cat (2020–22, 2024–present)
* Sanjay and Craig (2020–present)
* School of Rock (2024–present)
* Side Hustle (2023–present)
* The Smurfs (2023–present)
* SpongeBob SquarePants (2020–present)
* Teenage Mutant Ninja Turtles (2012 series) (2024–present)
* The Thundermans (2020–present)
* The Tiny Chef Show (2024–present)
* The Twisted Timeline of Sammy & Raj (2024–present)
* Tyler Perry's Young Dylan (2023–present)
* Victorious (2020–present)

#### Preschool

* Baby Shark's Big Show! (2022–present)
* Blaze and the Monster Machines (2020–present)
* Blue's Clues & You! (2020–present)
* Bubble Guppies (2020–present)
* Butterbean's Café (2020–present)
* Dora and Friends: Into the City! (2021–present)
* Dora: Say Hola to Adventure! (special, 2024)
* Gabby's Dollhouse (2024–present)
* Garden Academy (2024–present)
* Ni Hao, Kai-Lan (2024–present)
* PAW Patrol (2020–present)
* Ready Set Dance (2020–present)
* Rubble & Crew (2024–present)
* Ryan's Mystery Playdate (2021–present)
* Santiago of the Seas (2022–present)
* Shimmer and Shine (2020–present)
* Team Umizoomi (2020–present)
* Top Wing (2020–22, 2024–present)

#### Comedy

* The Middle (2021–present)
* Mom (2023–present)

#### Light entertainment

* The Cheap Seats (2022–present)
* Gogglebox Australia (2021–present)
* Gogglebox UK (2021–present)
* The Graham Norton Show (2020–present)
* Have You Been Paying Attention? (2020–present)
* Just for Laughs Australia (2020–present)
* Thank God You're Here (2023–present)

#### Award shows

* MTV Video Music Awards (same-day encore)
* MTV Europe Music Awards (same-day encore)
* Nickelodeon Kids' Choice Awards

### Upcoming programming
#### Children's

* Transformers: EarthSpark

#### Preschool

* Bossy Bear
* Ricky Zoom

### Former programming
#### Adult Animation

* BoJack Horseman (2020–23)
* The Cleveland Show (2020–21, moved to 7mate and 7flix)
* South Park (2020–23; moved to SBS Viceland and 10 Peach)

#### Children's

* Breadwinners (2020–22)
* Bunsen Is a Beast (2021–23)
* The Bureau of Magical Things (2021–22)
* Dive Club (2021–23)
* For Real! (2020)
* Harvey Beaks (2020–21)
* The Haunted Hathaways (2021–22)
* How to Rock (2021–22)
* Hunter Street (2020)
* I Am Frankie (2021)
* Shake Takes (2020–22)
* Star Trek: Prodigy (2022–23)
* Totally Wild (2020–21)
* T.U.F.F. Puppy (2022)
* WITS Academy (2021)

#### Preschool

* Abby Hatcher (2021–23)
* Calvin & Kaison's Play Power! (2022)
* Corn & Peg (2021–23)
* Crocamole (2020–21)
* Deer Squad (2023)
* Dora the Explorer (2020–23)
* Fresh Beat Band of Spies (2020–21)
* Transformers: Rescue Bots (2021)

#### Comedy

* Comedy Central Roast
* Drunk History USA (2020)
* Inside Amy Schumer
* The Office (2021–23)
* Ridiculousness
* Roast Battle
* Sabrina the Teenage Witch (2020–21, moved to 10 Peach)
* Tosh.0
* Workaholics (2023)

#### Light entertainment

* The Daily Show with Trevor Noah (2020)
* Hughesy, We Have a Problem (2021)
* The Late Late Show with James Corden (2020–23)
* The Challenge Australia (2022)
* The Masked Singer Australia (2020–2023)
* Shaun Micallef's Brain Eisteddfod (2022)
* Ultimate Classroom (2022)

#### Reality

* The Bachelorette Australia (2020)
* Catfish: The TV Show
* The Charlotte Show
* Ex on the Beach UK
* Fear Factor
* Hunted Australia (2022)
* Junior MasterChef Australia (2020)
* Just Tattoo of Us
* Lip Sync Battle
* The Masked Singer USA (2020–21)
* Pimp My Ride
* Teen Mom USA (2020)
* Teen Mom Australia (2020, simulcast with MTV)
* Total Wipeout (2020–21, includes Winter Wipeout and Total Wipeout: Freddie and Paddy Takeover)

## Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.

## Logo and identity history

* 27 September 2020 – present

### Identity history

* 2020–present: Shake It Up!