# Cogfog

Cogfog is the informal name of the Bjork Learning and Forgetting Lab in the Psychology Department at the University of California, Los Angeles (UCLA) and the official name of the weekly research group meeting associated with the lab. Led by Professors Robert Bjork and Elizabeth Bjork, Cogfog has been a cornerstone of cognitive psychology research since its inception in 1979.
Just as "Cogfog" has two meanings – the laboratory group and the weekly meetings – Cogfog has served dual purposes through the years. Members of the Cogfog Lab have performed seminal cognitive psychology research, and the lab has served as an important training ground for future academics and researchers.

## Research contributions

The Cogfog Lab has conducted much ground-breaking research in the area of human learning and retention. In addition to the basic research, there has also been an emphasis on understanding effective ways to apply memory research findings to real-world educational contexts. Notable contributions include key studies on: desirable difficulties, spacing effect, interleaving, transfer-appropriate processing, directed forgetting, retrieval-induced forgetting, testing effect, metacognition, generation effect, sparse-distributed memory, false balance, disinformation attack, and fast mapping.

## Alumni

Through the years approximately 120 students, post-docs, and visiting professors/researchers have been part of the Cogfog Lab. Participation in the lab and mentorship from the professors in the lab have helped student lab members hone their critical thinking, research methodology, data analysis, and public speaking skills. Cogfog Lab has served as a launching pad for students and post-docs who have gone on to assume faculty positions at esteemed universities worldwide. A partial list of these institutions includes: Arizona State University, Florida State University,Lafayette College, National University of Singapore, Oberlin College, UCLA, University of California, Irvine, University of Illinois at Urbana-Champaign, University of London (UK), University of Magdeburg (Germany), University of North Carolina at Chapel Hill, University of Texas at Austin, University of Virginia, Washington University in St. Louis, and Williams College.
Additionally, alumni have made significant contributions in industry research and development roles at organizations such as: Apple, Bell Labs, Columbia University Medical Center, Google, NASA, Procter & Gamble, RAND Corporation, SRI International, and United Kingdom Medical Research Council (MRC).

## History and culture

CogFog originated as a modest gathering in 1979, consisting of three graduate students and two professors. Over nearly four and a half decades, it has evolved into a thriving community of professors, visiting researchers, and undergraduate and graduate students from around the world.
Much of the lab's success can be attributed to Bob and Elizabeth's vision of a lab group environment the blends "esprit de corps" and an appetite for ground-breaking research driven by critical analysis of research hypotheses, innovative study design, and astute data interpretation and visualization. The late Professor Thomas Wickens was an invaluable member of the Cogfog community during its early years and played a key role in shaping the Cogfog culture.
Cogfog is known for fostering a vibrant and inclusive community characterized by erudite discussions and conviviality. In addition to exploring scholarly topics, members often engage in lively debates over doughnuts and bagels, affectionately referred to as "CogFood", with preferences for one over the other remaining a perennial topic of contention.

## Etymology

The term "Cogfog" originated from a fortuitous random pairing of "Cog" and "Fog" during a paired-associate learning experiment performed by early Bjork Lab members at UCLA. This pairing resonated with members due to its evocation of "Cognitive Fog", leading to its adoption as a colloquial term within the group, used whenever they were confused about anything. Subsequently, it became the name of the weekly research group meeting and the informal moniker of the Bjork Learning and Forgetting Lab.