# 1953–54 United States network television schedule (daytime)

The 1953–54 daytime network television schedule for the three major English-language commercial broadcast networks in the United States covers the weekday daytime hours from September 1953 to August 1954.
Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

## Fall 1953

| | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Jerry Lester Show | The Jerry Lester Show | Turn to a Friend | The Ern Westmore Show | local programming | local programming |
| CBS | local programming | local programming | local programming | local programming | local programming | local programming | Arthur Godfrey Time (Mon-Thu) / 10:00 Wheel of Fortune 11:00 I'll Buy That (F) | Arthur Godfrey Time (Mon-Thu) / 10:00 Wheel of Fortune 11:00 I'll Buy That (F) | Arthur Godfrey Time (Mon-Thu) / 10:00 Wheel of Fortune 11:00 I'll Buy That (F) | Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady 12:15 Love of Life | 12:30 Search for Tomorrow 12:45 The Guiding Light | Journey Through Life | The Garry Moore Show | Double or Nothing (Mon/Wed/Fri) / I'll Buy That (Tue/Thu) | Art Linkletter's House Party | The Big Payoff | The Bob Crosby Show | Action in the Afternoon | The U.N. In Action | local programming | local programming |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | local programming | local programming | Ding Dong School | Glamour Girl | 11:00 am: Hawkins Falls 11:15 am: The Bennetts | 11:30 am: Three Steps to Heaven 11:45 am: Follow Your Heart | local programming | local programming | local programming | local programming | local programming | local programming | The Kate Smith Hour | The Kate Smith Hour | Welcome Travelers | On Your Account | 5:00 pm: Atom Squad 5:15 pm: The Gabby Hayes Show | Howdy Doody |

## Winter 1953/1954

| | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | local programming | local programming | local programming | local programming | Don McNeill's Breakfast Club (since 2/22) | Don McNeill's Breakfast Club (since 2/22) | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Jerry Lester Show | The Jerry Lester Show | local programming | local programming | local programming | local programming |
| CBS | local programming | local programming | local programming | local programming | local programming | local programming | Arthur Godfrey Time (Mon-Thu) / 10:00 The Jack Paar Show 11:00 I'll Buy That (F) | Arthur Godfrey Time (Mon-Thu) / 10:00 The Jack Paar Show 11:00 I'll Buy That (F) | Arthur Godfrey Time (Mon-Thu) / 10:00 The Jack Paar Show 11:00 I'll Buy That (F) | Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady 12:15 Love of Life | 12:30 Search for Tomorrow 12:45 The Guiding Light | 1:00 The Brighter Day 1:15 Journey Through Life | The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past 4:15 The Secret Storm | Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri) 5:15 local programming | local programming |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | local programming | local programming | Ding Dong School | Breakfast in Hollywood | 11:00 am: Hawkins Falls 11:15 am: Three Steps to Heaven | Ask Washington | 12:00 pm: Bride and Groom 12:15 pm: local programming | local programming | local programming | local programming | local programming | local programming | The Kate Smith Hour | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody |

## Spring 1954

| | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | local programming | local programming | local programming | local programming | Don McNeill's Breakfast Club | Don McNeill's Breakfast Club | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Jerry Lester Show (until 5/14) | The Jerry Lester Show (until 5/14) | local programming | local programming | local programming | local programming |
| CBS | The Morning Show | The Morning Show | The Morning Show | The Morning Show | local programming | local programming | Arthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F) 11:00 I'll Buy That (F) | Arthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F) 11:00 I'll Buy That (F) | Arthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F) 11:00 I'll Buy That (F) | Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady 12:15 Love of Life | 12:30 Search for Tomorrow 12:45 The Guiding Light | 1:00 The Brighter Day 1:15 Portia Faces Life | The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past 4:15 The Secret Storm | Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri) 5:15 local programming | local programming |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | local programming | local programming | Ding Dong School | 10:30 am: One Man's Family 10:45 am: Three Steps to Heaven | The Home Show | The Home Show | 12:00 pm: Bride and Groom 12:15 pm: Hawkins Falls | The Betty White Show | local programming | local programming | local programming | local programming | The Kate Smith Hour | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody |

## Summer 1954

| | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | local programming | local programming | local programming | local programming | Don McNeill's Breakfast Club | Don McNeill's Breakfast Club | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming |
| CBS | The Morning Show | The Morning Show | The Morning Show | The Morning Show | local programming | local programming | The Garry Moore Show (M-Th, to 11:30 F) | Arthur Godfrey Time (M-Th) / The Garry Moore Show (F) | Arthur Godfrey Time (M-Th) / The Garry Moore Show (F) | Strike It Rich | 12:00 Valiant Lady 12:15 Love of Life | 12:30 Search for Tomorrow 12:45 The Guiding Light | 1:00 Portia Faces Life 1:15 The Seeking Heart | Welcome Travelers | Robert Q. Lewis Show | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 The Brighter Day 4:15 The Secret Storm | On Your Account | 5:00 Barker Bill's Cartoon Show (Wed/Fri) 5:15 local programming | local programming |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | local programming | local programming | Ding Dong School | 10:30 am: A Time to Live 10:45 am: Three Steps to Heaven | The Home Show | The Home Show | local programming | local programming | local programming | local programming | local programming | local programming | 3:00 pm: One Man's Family 3:15 pm: Golden Windows 3:30 pm: First Love | 3:00 pm: One Man's Family 3:15 pm: Golden Windows 3:30 pm: First Love | 4:00 pm: Hawkins Falls 4:15 pm: Bride and Groom | The Betty White Show | Pinky Lee Show | Howdy Doody |