Skill: clawdio-afk/competitor-change-monitor (version 1.0.0)

--- name: competitor-change-monitor description: Monitor competitor websites for changes, analyze updates, generate competitive intelligence reports. Track pricing, content, features, and alert on significant changes. --- # Competitor Change Monitor Automatically monitor competitor websites, detect changes, and generate actionable intelligence reports. Perfect for sales teams, product managers, and competitive strategists. ## What This Skill Does Monitor a list of competitor websites continuously. Detect and analyze: - **Pricing changes** (price increases/decreases) - **New product launches** (feature announcements) - **Content updates** (blog posts, case studies, testimonials) - **Website structure changes** (new pages, navigation) - **Messaging shifts** (homepage copy, value proposition) - **Customer evidence** (testimonials, case studies, logos) Generate automated reports with: - Change summary (what changed and when) - Competitive implications (what it means for you) - Recommended actions (how to respond) - Sentiment shift (tone analysis of marketing copy) - Feature comparison (your features vs. theirs) ## When to Use This Skill Use this skill when you need to: - **Stay ahead of competition** → Monitor 3-5 key competitors continuously - **Identify market threats** → Detect when competitors launch new features or pricing - **Validate product strategy** → See what competitors are prioritizing - **Support sales team** → Provide recent competitive intel to deal teams - **Track marketing changes** → Monitor messaging shifts and positioning - **Generate reports** → Weekly/monthly competitive intelligence for leadership ## How It Works ### Setup Phase 1. **Define competitors to monitor** → List of competitor domain URLs 2. **Set monitoring frequency** → Daily, weekly, or custom schedule 3. **Configure alerts** → What types of changes matter to you (pricing, content, etc.) 4. **Choose report style** → Executive summary, detailed analysis, or raw data ### Monitoring Phase The agent: - Takes a snapshot of each competitor website (HTML + content extract) - Compares to previous snapshot using semantic diff - Identifies meaningful changes (ignores nav reorders, minor wording) - Categorizes changes (pricing, product, marketing, etc.) - Generates change report with implications ### Reporting Phase Automatic reports delivered: - **Daily alerts** (if significant changes detected) - **Weekly digest** (summary of all changes) - **Monthly strategic report** (trends and implications) - **Custom trigger reports** (on-demand analysis) ## Example Usage ``` User: "Monitor Stripe, Square, and PayPal. Alert me if they change pricing or add features." Agent: ✓ Setup monitoring for stripe.com, square.com, paypal.com ✓ Configure alerts: pricing changes, feature announcements ✓ Schedule daily snapshot + weekly report ✓ Start baseline snapshot (current state) [Day 3, 3pm] Alert: Stripe updated their pricing page - New tier: "Stripe Premium" at $299/month - Feature added: "Dedicated account manager" - Implication: Targeting mid-market customers directly - Action: Review pricing to ensure competitiveness [Weekly Report] Competitors tracked: 3 Changes detected: 7 Most significant: PayPal launched "Commerce Manager" (new product) Recommended action: Benchmark your comparable features ``` ## Features Included ### Monitoring Capabilities - **Continuous snapshots** → Weekly baseline snapshots of competitor sites - **Change detection** → Semantic diff (understand what changed, not just text) - **Categorization** → Automatically categorize changes (product, pricing, marketing) - **Historical tracking** → Keep history of all changes per competitor ### Analysis & Intelligence - **Competitive implications** → What does this change mean for your position? - **Sentiment analysis** → Tone/messaging shifts in their marketing - **Feature mapping** → Track new features they launch vs. what you have - **Pricing intelligence** → Price changes, new tiers, discounting patterns ### Reporting - **Daily alerts** → Real-time notification of significant changes - **Weekly digest** → Consolidated report of all changes - **Custom reports** → On-demand competitive analysis - **Timeline view** → See competitor evolution over time ## Configuration Options ### Competitors to Monitor ``` competitors: [ { name: "Stripe", url: "https://stripe.com", category: "payment" }, { name: "Square", url: "https://square.com", category: "payment" }, { name: "PayPal", url: "https://paypal.com", category: "payment" } ] ``` ### Alert Triggers ``` alerts: - pricing_change: true # Alert on any pricing page update - new_product: true # Alert on feature announcements - content_update: true # Alert on blog/case study changes - messaging_shift: true # Alert on homepage copy changes - minimum_change_score: 0.3 # Only alert if change is significant (0-1 scale) ``` ### Report Schedule ``` reports: daily_alert: true # Real-time alerts on changes weekly_digest: "Monday 9am" # Weekly summary monthly_strategic: "1st of month" # Strategic implications report timezone: "America/New_York" ``` ## Premium Features (Gumroad) **Free features:** - Monitor up to 3 competitors - Weekly reports only - Basic change detection - Email delivery **Premium ($19.99/month):** - Monitor unlimited competitors - Daily alerts + weekly + monthly reports - Advanced change detection (semantic understanding) - Slack integration (real-time alerts in your channel) - Custom report scheduling - Feature comparison matrix (auto-generated) - Pricing intelligence dashboard - 90-day change history **Enterprise ($99+/month):** - API access (integrate with your systems) - Custom alert rules (regex, patterns) - White-label reports - Team collaboration (shared workspace) - Custom integrations (Salesforce, HubSpot, etc.) - Priority support ## Implementation Notes This skill uses: - **Web scraping** (fetch competitor website HTML) - **Semantic diffing** (understand what changed) - **LLM analysis** (extract meaning from changes) - **Scheduled jobs** (continuous monitoring) - **Email/Slack delivery** (reports) For detailed API documentation and configuration, see `references/api-guide.md`. ## Tips for Best Results 1. **Start with 3-5 competitors** → Too many = alert fatigue 2. **Tune alert sensitivity** → Adjust minimum_change_score to reduce noise 3. **Review weekly** → Set aside time to review reports weekly 4. **Act on insights** → Change isn't intelligence without action 5. **Cross-reference** → Combine with sales intel and market research ## Related Skills - `content-repurposer` → Turn competitor content into your content - `market-researcher` → Deep dive market analysis - `sales-battle-cards` → Auto-generate sales battlecards from comp intel --- **Status:** Production ready | **Last updated:** May 2026 | **Maintained by:** ClawHub Community


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)