Skill: jinhuadeng/xiaohongshu-ad-ops (version 0.2.0)

--- name: xiaohongshu-ad-ops description: Plan, structure, and optimize Xiaohongshu (小红书) advertising workflows for lead generation, ecommerce, brand seeding, and conversion-oriented campaigns. Use when the user wants campaign strategy, account structure, audience angles, note/ad creative briefs, landing page hooks, budget allocation, testing plans, KPI design, creative iteration rules, or a reusable workflow for 小红书广告投放 and 种草转化. Also use when the user wants to turn a product or service into a Xiaohongshu ad operating plan rather than generic marketing advice. --- # Xiaohongshu Ad Ops Use this skill to turn a fuzzy ad idea into a practical Xiaohongshu ad workflow. Default goal: - clarify the offer - define the campaign objective - generate note/ad angles - structure tests and budget - improve lead quality and conversion ## What this skill covers - 小红书信息流 / 笔记广告 planning - 种草 + 转化 combined workflows - leads for services, training, local business, AI services, consulting, SaaS, ecommerce - creatives, hooks, note structure, CTA, landing-page alignment - testing logic and iteration loops ## Core workflow 1. **Clarify the business first** Identify: - product / service - price band - target user - sales path - conversion action: 私信 / 表单 / 加企微 / 下单 / 留资 - whether the goal is branding, lead gen, or direct conversion 2. **Choose the ad mode** - **Lead-gen mode**: 留资 / 私信 / 企业微信 - **Seeding mode**: build认知 and搜索心智 first - **Conversion mode**: pull direct action with stronger CTA - **Hybrid mode**:种草 + 承接页 / 私域 / 销售转化 3. **Build the offer frame** Always answer: - why click now - why trust you - who this is for - what problem it solves - what happens after the click 4. **Design the campaign structure** Return when relevant: - campaign goal - audience buckets - angle matrix - creative/note directions - budget split - KPI targets - iteration rules 5. **Write ad-ready outputs** Prioritize: - hook lines - note titles - note outlines - CTA variants - landing-page /私信承接 copy - sales follow-up suggestions ## Recommended output format ### 1. 投放目标 - 这轮广告到底要拿什么结果 ### 2. 用户分层 - 冷用户 - 半热用户 - 高意向用户 ### 3. 选题 / 角度矩阵 - 痛点角度 - 结果角度 - 案例角度 - 反常识角度 - 对比角度 ### 4. 素材 / 笔记方向 - 标题 - 开头钩子 - 正文框架 - CTA ### 5. 预算与测试计划 - 先测什么 - 每组预算怎么分 - 观察哪些指标 - 什么时候关停 / 放量 ### 6. 承接设计 - 落地页重点 - 私信首句 - 销售跟进脚本方向 ## What usually goes wrong Avoid these mistakes: - 只讲产品，不讲用户情境 - 只做种草，不设计承接 - 只追点击，不看留资质量 - 创意全是同一种角度 - 没有测试节奏和停放规则 - 笔记像广告话术，不像真实内容 ## Chinese ad-writing rules - 开头先打情境或痛点，不先自夸 - 小红书内容要像内容，不像硬广 - 强调“适合谁 / 不适合谁”会更容易筛选线索 - 先让用户产生代入，再谈产品 - CTA 不要一味硬推，优先“先私信 / 先领取 / 先测一下”这类低门槛动作 ## Best use cases This skill is especially strong for: - AI 安装 / 培训 / 顾问服务 - 本地商家获客 - 高客单服务型产品 - 小团队投流测试 - 想把种草内容和销售承接串起来的业务 ## Bundled resources - `references/xhs-ad-principles.md` — platform-fit ad logic and投放 thinking - `references/creative-matrix.md` — angle matrix for ad/note ideation - `references/lead-gen-playbook.md` — lead-generation and conversion handoff patterns - `references/note-templates.md` — 爆款标题 / 笔记模板 / CTA 模板 - `references/industry-templates.md` — AI服务 / 本地商家 / 教育培训 / 高客单服务行业模板 - `references/landing-and-dm.md` — 落地页与私信承接模板 - `references/review-template.md` — 投放复盘模板 - `scripts/xhs_ad_plan_brief.py` — generate a structured Xiaohongshu ad plan brief from raw business info ## Script usage ```bash python3 scripts/xhs_ad_plan_brief.py <input.txt> ``` Use the script for a quick first-pass plan, then refine with business judgment. ## Default stance Small-budget practical. Less theory, more plan. Focus on conversion path, not vanity metrics.


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)