Skill: mebusw/jackyshen-write-wechat-article (version 1.0.0)

--- name: jackyshen-write-wechat-article description: Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing. version: 0.1.0 github: mebusw social: xhs@敏捷的申导, wechat@申导-敏捷教练 email: [REDACTED_SECRET] --- # WeChat Article Writer Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them. ## Key Principles - **Pyramid Principle**: Main conclusion first, then supporting arguments - **Engaging hooks**: First 60 seconds must grab attention - **Emotional closing**: End with call-to-action and engagement prompt - **Human tone**: Avoid AI-generated patterns and phrasing - **Reader-focused**: Address "you" directly, solve real problems ## Article Parameters Define before writing: | Element | Options | |---------|---------| | **Purpose** | Inform, Inspire, Persuade, Entertain | | **Tone** | Professional, Casual, Inspirational, Humorous | | **Length** | Short: 800-1,200 words, Standard: 1,200-2,000 words | | **Action** | Read, Share, Comment, Follow | ## Title Formulas - **Numbered List**: "7 Time Management Tips to Add 2 Hours to Your Day" - **How-to**: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half" - **Contrast**: "The Hard Work You're Doing Is Destroying Your Career" - **Question**: "Why You Learn Everything Yet Still Struggle" - **Story**: "From 5K to 50K Monthly: His 3-Year Secret Weapon" - **Curiosity**: "3 Negotiation Tricks Communication Experts Never Tell You" ## Article Structure ``` Opening (10-15%) ├── Hook: Grab attention immediately ├── Bridge: Connect to reader's pain ├── Promise: What they'll gain └── Preview: Roadmap ahead Body (70-75%) ├── Point 1: Subheading → Explanation → Example → Action ├── Point 2: Subheading → Explanation → Example → Action └── Point 3: Subheading → Explanation → Example → Action Closing (10-15%) ├── Summary: Recap key points ├── CTA: Specific action to take └── Prompt: Question to drive comments ``` ## Hook Techniques | Type | Example | |------|---------| | Direct address | "Do you also struggle with..." | | Contrarian | "Most people get this wrong..." | | Story | "Last week, my student Wang..." | | Stat | "80% of people will..." | | Question | "Why does..." | ## Body Content Guidelines **Each point should include:** 1. **Subheading** - Clear, benefit-oriented, parallel structure 2. **Explanation** - What and why 3. **Evidence** - Data, example, or story 4. **Actionable tip** - How to apply **Content principles:** - Use specific examples, not abstractions - Mix data with stories - Include "you" to involve reader - Break text every 3-4 paragraphs - Use emojis for visual interest - Highlight key phrases in bold ## Closing Elements **CTA Examples:** - "Share with friends who need this" - "Share your experience in comments" - "Follow for daily growth tips" - "Like to help others discover this" **Engagement Prompts:** - Ask a question to encourage comments - Create a conversation starter - Invite opinion on the topic ## Output Format ```markdown # [Compelling Title] ## Opening [Hook paragraph - grab attention immediately] [Bridge - connect to reader's pain] [Promise and preview - what they'll gain] ## Body ### [Benefit-Oriented Subheading 1] [Explanation with specific examples] 💡 **Actionable Tip:** [Specific takeaway] ### [Benefit-Oriented Subheading 2] [Explanation with specific examples] 💡 **Actionable Tip:** [Specific takeaway] ### [Benefit-Oriented Subheading 3] [Explanation with specific examples] 💡 **Actionable Tip:** [Specific takeaway] ## Closing [Summary of key points in fresh words] [Call to action - specific, immediate] --- **💬 Discussion** [Question to prompt comments] --- *Author: [Name]* *Source: [Account Name]* ``` ## Common Article Types | Type | Structure | Tone | |------|-----------|------| | **How-to** | Problem → Solution Steps → Examples | Helpful, practical | | **Listicle** | Intro → X Tips → Conclusion | Scannable, concise | | **Story-Driven** | Story → Insight → Application | Engaging, emotional | | **Opinion** | Provocative → Arguments → Evidence | Authoritative | | **Case Study** | Background → Challenge → Solution → Results | Analytical | ## Writing Tips **Engagement:** - Speak directly to "you" - Ask rhetorical questions - Create emotional resonance - Use specific details **Readability:** - Write conversationally - Avoid jargon - Use simple words - Short sentences and paragraphs **Sharing Triggers:** - Include surprising insights - Create "a-ha!" moments - Make reader look smart sharing it - Provide practical tips ## Common Mistakes | Avoid | Do Instead | |-------|------------| | Generic filler opening | Start with attention-grabbing hook | | Bury main point at end | State core message upfront | | Long paragraphs | Keep paragraphs 1-3 sentences | | Abstract concepts | Use specific examples | | No call to action | End with clear CTA | | Pure information | Include actionable takeaways | ## Integration Reference `jackyshen-list-methods** skill for: - Pyramid Principle structure - NLP language patterns - ORID reflective questions


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