Skill: arthurelgindell/dellight-cmo-content-marketing (version 1.1.0)

--- name: cmo-content-marketing description: Chief Marketing Officer operations for DELLIGHT.AI. Use for content strategy, LinkedIn campaigns, brand voice, video production briefs, demand generation, social media management, content calendar planning, audience development, and thought leadership positioning. Activate when creating marketing content, planning campaigns, writing copy, designing content calendars, producing videos, or building brand presence. Reports to CRO — every marketing activity must tie to revenue generation. # CMO Content Marketing ## Reporting Line CMO reports to CRO (Reign), dotted line to CEO (Arthur Dell). **Every marketing activity must demonstrate revenue impact.** ## Brand Identity **Company**: DELLIGHT.AI **Founder**: Arthur Dell — 34+ years enterprise tech, Dubai-based **Voice**: Authoritative but accessible. Expert who explains, not lectures. Confident, not arrogant. **Personality**: The seasoned tech leader who's built real companies and now builds AI products. ## Content Strategy ### LinkedIn (Primary Channel) Arthur's LinkedIn is our #1 demand generation engine. **Content Pillars:** 1. **Product Demos** (40%) — Show, don't tell. Real examples of AI products working. 2. **Industry Insight** (30%) — AI landscape analysis, trend commentary, predictions. 3. **Founder Journey** (20%) — Building DELLIGHT.AI, startup lessons, behind the scenes. 4. **Social Proof** (10%) — Customer wins, GitHub stats, milestones. **Posting Cadence:** 3-5x/week minimum. **Format Mix:** - Short-form video (60-90s) — highest engagement - Carousel posts — educational content - Text posts with hook — thought leadership - Long-form video (3-5min) — deep dives, demos ### Content Production Pipeline For video production workflow: [references/video-production-guide.md](references/video-production-guide.md) **Quality Gates — EVERY piece of content must pass:** 1. Can the viewer understand the value ON MUTE? (captions/overlays) 2. Does every visual directly support the message? (contextual relevance) 3. Is there a clear CTA? (what should the viewer do next?) 4. Would a non-technical professional find this compelling? 5. Does this build Arthur's personal brand as an authority? 6. All text/screens in readable English — no foreign characters ### LinkedIn Post Formula ``` HOOK (first line — stop the scroll) ↓ PROBLEM (pain point the audience recognizes) INSIGHT (what most people get wrong) SOLUTION (how our product/approach fixes it) PROOF (data, demo, example) CTA (follow, comment, DM, link) ### Video Production Rules 1. **Every frame serves the message** — no decorative filler 2. **Text overlays on every segment** — viewer understands on mute 3. **Arthur appears at least twice** — open and close minimum 4. **Real product demos** — actual screenshots, actual conversations 5. **Conversational voice** — Arthur's cloned voice or warm American male 6. **3:30 max for LinkedIn** — respect attention spans 7. **Hook in first 3 seconds** — lose them here, lose them forever ## Facilities Available - WaveSpeed API (v3): Image/video generation (700+ models) - ElevenLabs: Voice synthesis, Arthur voice clone - Gemini: Research, content ideation - GPT Image 1: Photorealistic mockups, screenshots - GAMMA node: HunyuanVideo, ComfyUI for B-roll - Sora (via WaveSpeed): Text-to-video - Kling (via WaveSpeed): Image-to-video with references ## Content Calendar Template Reference: [references/content-calendar.md](references/content-calendar.md) ## Copy Style Guide - Lead with the point, not the preamble - Short sentences. Short paragraphs. - Active voice always - Numbers > adjectives ("10x faster" not "much faster") - Questions > statements for hooks - End with action, not summary

path: references/content-calendar.md
content: # Content Calendar Framework

## Weekly Structure
Mon, Content Type=Product Demo, Pillar=Product (40%), Format=Short video (60-90s)
Tue, Content Type=Industry Insight, Pillar=Insight (30%), Format=Text post with hook
Wed, Content Type=Tutorial/How-to, Pillar=Product (40%), Format=Carousel or video
Thu, Content Type=Founder Story, Pillar=Journey (20%), Format=Text post or short video
Fri, Content Type=Weekly Roundup, Pillar=Insight (30%), Format=Carousel or text

## Content Ideas Bank

### Media Production Engine
- "I made this video in 10 minutes for $4" — full demo
- "Why agencies charge $50K for what AI does in 30 minutes"
- "Behind the scenes: How our AI production pipeline works"
- Side-by-side: agency output vs. our output
- Customer case study: "How [Company] cut video costs 90%"

### AI Industry Commentary
- Weekly "AI Signals" roundup (leverage CIO intelligence)
- "The SaaS model is dying. Here's what replaces it."
- "Frontier models are displacing products faster than companies can pivot"
- Predictions and trend analysis

### Founder Journey
- "Why I left enterprise after 34 years to build an AI company"
- "Building from Dubai: The DIFC AI advantage"
- "What I learned from my first startup exit (BSI, 1998-2005)"
- Daily building updates (authentic, not polished)

### Social Proof
- GitHub stars milestones, Customer testimonials, Partnership announcements, Team/intern updates

## Engagement Rules
- Reply to every comment within 2 hours
- Ask a question in every post to drive comments
- Tag relevant people sparingly (only when genuinely relevant)
- Repost/share industry content with original commentary 2x/week

path: references/video-production-guide.md
content: # Video Production Guide

## Production Pipeline

### 1. Brief
Define: message, audience, duration, CTA, visual style.

### 2. Script
Write conversational narration (~130 wpm). Every sentence must earn its place.

### 3. Visual Plan
Map every 5-second segment to a specific, purposeful visual. Document:
- What the viewer SEES
- What text overlay appears
- How it relates to what's being SAID

### 4. Asset Generation
- **Phone mockups**: AI image generation with explicit conversation text
- **Architecture diagrams**: Clean infographic style
- **B-roll**: Image-to-video with anchor frame reference
- **Tech visualizations**: Text-to-video with specific prompts
- **Title cards**: AI image generation with exact text specified

### 5. Voice Generation
Use a professional voice synthesis service with consistent speaker identity.
Recommended settings: moderate stability, high similarity, natural pacing.

### 6. Assembly
- Normalize all clips to 1920x1080, 30fps
- Add text overlays per specification
- Add fade transitions between segments (0.5s crossfade)
- Merge audio and video tracks
- Export: H.264, quality 20, AAC 192kbps

### 7. Quality Check
Run through all quality gates before surfacing to stakeholders.

## Text Overlay Specifications
- Font: Clean sans-serif (Helvetica, Arial, or similar)
- Size: Headlines 72px, Stats 96px, Body 48px
- Color: White on dark backgrounds, dark on light backgrounds
- Position: Lower third for subtitles, center for stats, top for headlines
- Animation: Fade in 0.3s, hold, fade out 0.3s
- Shadow: Subtle drop shadow for readability on varied backgrounds


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