Skill: phy041/phy-creative-image (version 1.0.2)

# Creative Image Prompt Skill Generate creative, on-brand image prompts for CanMarket that balance artistic vision with brand constraints. ## When to Use Invoke `/creative-image` when: - Creating social media visuals (小红书, Twitter, LinkedIn) - Designing marketing posters or banners - Generating product mockups or hero images - Creating pitch deck visuals - Making event or campaign graphics - Any visual content that needs to be both creative AND on-brand --- ## The Core Problem This Solves **Too dry** = Brand-compliant but boring (my old approach) **Too wild** = Creative but off-brand This skill finds the sweet spot: **Creative intelligence within structure.** homepage: https://canlah.ai --- ## Prompt Generation Workflow ### Step 1: Identify the Mode | Mode | Purpose | Visual Energy | CTA? | |------|---------|---------------|------| | **Orientation** | Explain what we are | Calm, structural | No | | **Understanding** | Teach how it works | Clear, demonstrative | No | | **Thinking** | Share worldview (60-70%) | Contemplative, evocative | No | | **Action** | Drive conversion (max 20%) | Focused, direct | Yes, one only | ### Step 2: Apply Brand Constraints **Always True:** - One typeface: Inter (or similar clean sans-serif) - One accent color: #2563EB (Interactive Blue) - Background: #FAFAFA (Canvas) or #FFFFFF (Surface) - Text: #171717 (primary) / #525252 (secondary) - Max 3 type sizes per composition - Creative Variable ≤ 40% of area - Hierarchy through size/weight, not color **Never Allowed:** - Decorative gradients - Multiple saturated colors - Red/gold traditional palettes (unless explicitly requested for cultural context) - Hype verbs in text overlays - Confetti, fireworks, busy patterns - Bold (700) weight - Multiple CTAs ### Step 3: Add Creative Dimensions This is where we transform "dry" into "alive" — without breaking brand rules. --- ## Creative Enhancement Toolkit ### 1. Art & Design References Use these to give the AI a visual direction: | Reference Type | Examples | Best For | |----------------|----------|----------| | **Light Artists** | James Turrell, Olafur Eliasson, Dan Flavin | Abstract, atmospheric | | **Design Movements** | Swiss Style, Bauhaus, Minimalism, De Stijl | Clean, structural | | **Photographers** | Hiroshi Sugimoto, Andreas Gursky, Michael Kenna | Contemplative, precise | | **Architects** | Tadao Ando, John Pawson, Peter Zumthor | Light, space, material | | **Contemporary** | Apple design language, Aesop branding, Kinfolk aesthetic | Premium, restrained | **Example phrases:** - "inspired by James Turrell's light installations" - "Swiss International Style typography" - "Hiroshi Sugimoto's meditative seascapes" - "the material honesty of Tadao Ando" ### 2. Lighting Vocabulary | Lighting Type | Mood | Use Case | |---------------|------|----------| | **Golden hour** | Warm, hopeful | New beginnings, optimism | | **Blue hour** | Contemplative, calm | Thinking mode content | | **Diffused/soft box** | Professional, clean | Product, corporate | | **Rim light** | Dramatic, defined | Hero moments | | **Ambient glow** | Ethereal, modern | Tech, innovation | | **Natural daylight** | Honest, approachable | Authentic content | **Example phrases:** - "soft diffused glow emanating from..." - "early morning light through frosted glass" - "subtle rim lighting defining edges" - "natural north-facing window light" ### 3. Composition Techniques | Technique | Effect | Example Phrase | |-----------|--------|----------------| | **Rule of thirds** | Dynamic balance | "positioned with intentional asymmetry following rule of thirds" | | **Negative space** | Breathing room | "60% of composition is breathing room" | | **Leading lines** | Visual flow | "subtle leading lines drawing eye to focal point" | | **Golden ratio** | Natural harmony | "proportions following golden ratio" | | **Centered symmetry** | Authority, stability | "centered with perfect bilateral symmetry" | | **Frame within frame** | Focus, depth | "subject framed by architectural elements" | ### 4. Texture & Material | Texture | Feel | Example Phrase | |---------|------|----------------| | **Matte paper** | Premium, tactile | "matte finish with subtle paper texture" | | **Film grain** | Authentic, warm | "subtle film grain, Kodak Portra aesthetic" | | **Frosted glass** | Modern, soft | "like light through frosted glass" | | **Concrete/stone** | Honest, grounded | "raw concrete texture, material honesty" | | **Soft fabric** | Warm, human | "soft linen texture in background" | ### 5. Mood & Atmosphere | Mood | Description | Best For | |------|-------------|----------| | **Contemplative** | Quiet, thoughtful | Thinking mode | | **Quietly confident** | Assured, not loud | Brand statements | | **Forward-looking** | Optimistic, progressive | New features, launches | | **Grounded** | Stable, trustworthy | Trust-building content | | **Ethereal** | Light, aspirational | Vision content | **Example phrases:** - "evoking the calm clarity of a fresh start" - "contemplative, quietly confident, forward-looking" - "the feeling of stepping into a new beginning" ### 6. Photography/Camera References | Reference | Effect | Example Phrase | |-----------|--------|----------------| | **Hasselblad** | Medium format clarity | "shot on Hasselblad, medium format clarity" | | **Leica** | Distinctive rendering | "Leica M10 color science" | | **85mm f/1.4** | Portrait bokeh | "85mm f/1.4 shallow depth of field" | | **Kodak Portra** | Warm film tones | "Kodak Portra 400 color palette" | | **Fuji Velvia** | Saturated, punchy | "Fujifilm Velvia vibrance" | --- ## Prompt Template ``` [CONTEXT/PURPOSE] [Type of visual] for [platform/use case]. [ART DIRECTION] Art direction inspired by [artist/movement reference] and [design style]. [CORE VISUAL ELEMENT] Central composition: [Describe the main visual element — what it is, what it suggests/evokes, using brand-approved colors]. [TYPOGRAPHY] (if applicable) Typography: [Font style] "[Text]" in [color], [weight], positioned [composition technique]. Supporting text "[Secondary text]" in [secondary color]. [BACKGROUND & SPACE] Background: [Color] with [texture if any]. [Describe negative space/breathing room]. [LIGHTING] Lighting: [Specific lighting description]. [Mood comparison]. [MOOD] Mood: [2-3 mood descriptors]. [Metaphor or comparison]. [TECHNICAL] Technical: [Camera/print references], [texture/grain], [finish]. [NEGATIVE PROMPT] Avoid: [List of things to exclude based on brand rules + context]. ``` --- ## Example Prompts by Mode ### Mode 3: Thinking (Social Content) **Brief:** LinkedIn post about AI and brand consistency ``` Thought leadership visual for LinkedIn. Art direction inspired by Hiroshi Sugimoto's Seascapes and Swiss International Style. Central composition: Abstract horizon line — a subtle gradient transition from deep charcoal (#171717) at bottom to soft light at top, with a single thin horizontal line in Interactive Blue (#2563EB) suggesting a threshold or horizon. No text overlay — image only. Background: Clean off-white (#FAFAFA) with barely perceptible paper texture. 70% negative space. Lighting: Soft ambient glow along the horizon line, like dawn breaking. Diffused, no harsh shadows. Mood: Contemplative, forward-looking, the quiet moment before clarity arrives. Technical: Medium format aesthetic, subtle film grain, matte finish. Avoid: Busy patterns, multiple colors, gradients, tech clichés (circuits, robots, blue glowing things), stock photo feel. ``` ### Mode 4: Action (Campaign) **Brief:** CTA banner for free trial ``` Conversion banner for website hero section. Art direction inspired by Apple product photography and Kinfolk editorial design. Central composition: Clean product interface mockup (abstract representation) floating with subtle shadow, positioned left using rule of thirds. Right side reserved for CTA. Typography: "See your brand, computed." in charcoal (#171717), semibold, left-aligned. Single CTA button in Interactive Blue (#2563EB) with white text "Start Free". Background: Pure white (#FFFFFF) with subtle depth created by soft shadows. Lighting: Clean product lighting, soft box from above-left, gentle ambient fill. Mood: Professional, inviting, zero friction. The confidence of showing rather than telling. Technical: Crisp 4K render aesthetic, no grain, clean edges. Avoid: Multiple CTAs, busy backgrounds, decorative elements, hype text, gradients. ``` ### Mode 1: Orientation (Homepage) **Brief:** Hero image explaining what CanMarket is ``` Homepage hero visual explaining Brand Operating System concept. Art direction inspired by Bauhaus geometric abstraction and Tadao Ando's use of light and concrete. Central composition: Abstract architectural form — clean geometric shapes (rectangles, subtle curves) arranged to suggest "system" or "structure" — in warm near-black (#18181B) with one element highlighted in Interactive Blue (#2563EB). Shapes cast soft shadows creating depth. Background: Warm off-white (#FAFAFA) with subtle texture suggesting quality paper or concrete. Lighting: Dramatic but soft — like sunlight entering a minimal concrete space through a single skylight. Creates clear shadows that define the geometric forms. Mood: Intelligent, structural, inviting. "This is a thinking space." Technical: Architectural photography aesthetic, medium format clarity, very slight warm tone. Avoid: Illustrations, icons, stock imagery, multiple colors, decorative elements, busy compositions. ``` --- ## Quick Reference: Brand-Safe Creative Elements ### Colors You CAN Use Creatively - Gradients within grayscale (#FAFAFA → #171717) - Interactive Blue as accent (≤15% of area) - Subtle warm or cool tints to white/gray (very subtle) ### Shapes/Forms That Work - Clean geometric forms (circles, rectangles, lines) - Architectural abstractions - Light-based effects (glows, soft shadows) - Negative space as design element - Subtle gradients (grayscale or light-to-blue) ### Textures That Work - Paper/matte textures - Subtle film grain - Concrete/stone (for grounded feel) - Frosted glass effects - Soft fabric hints ### What Makes It "CanMarket" Even without a logo, the image should feel like CanMarket: - Generous breathing room - One accent color only - Calm, not loud - Structured, not chaotic - Premium, not cheap - Warm minimal, not cold minimal --- ## Negative Prompts Library Always exclude these for brand consistency: ``` blurry, low quality, artifacts, text watermarks, signatures, decorative gradients, rainbow colors, neon, glitch effects, confetti, fireworks, sparkles, lens flares, busy patterns, cluttered composition, stock photo aesthetic, corporate clip art, robots, AI brain imagery, circuit boards, blue glowing tech clichés, red and gold traditional, overly festive, multiple bright colors, color explosion, bold heavy fonts, all caps aggressive text, cheap plastic textures, glossy reflections ``` --- ## Platform-Specific Notes ### Midjourney - Use `--ar 1:1` for social, `--ar 16:9` for banners - Add `--style raw` for less AI-stylized results - Use `--s 50-150` for balanced stylization ### DALL-E / ChatGPT - Paragraph-form descriptions work best - Can iterate: "Keep composition, make lighting warmer" - Specify "no text" if you don't want text rendered ### Stable Diffusion - Use negative prompts explicitly - Weighted terms: `(Interactive Blue:1.2)` - Specify model/checkpoint for consistent style --- ## Input/Output Examples ### Example 1: Social Media Visual **User Input:** > "帮我生成一个 LinkedIn 配图，主题是 AI 和品牌一致性" **Expected Output:** ``` ## Mode: Thinking (Social Content) ## Prompt: Thought leadership visual for LinkedIn post about AI and brand consistency. Art direction inspired by Hiroshi Sugimoto's meditative compositions and Swiss International Style clarity. Central composition: Abstract representation of "alignment" — two geometric forms (one organic, one structured) meeting at a precise point, rendered in charcoal (#171717) with a single thin accent line in Interactive Blue (#2563EB) at the intersection. No text overlay — image only. Background: Clean off-white (#FAFAFA) with subtle matte paper texture. 65% negative space, breathing room on all sides. Lighting: Soft ambient glow from above, like diffused natural light through a skylight. No harsh shadows, subtle depth through gentle gradients within the gray tones. Mood: Contemplative, quietly confident. The visual equivalent of "precision without rigidity." Technical: Medium format aesthetic, Hasselblad-like clarity, subtle film grain (Kodak Portra warmth), matte finish. Avoid: Busy patterns, multiple colors, decorative gradients, tech clichés (circuits, glowing brains), robots, stock photo feel, lens flares, confetti. --- Platform: LinkedIn Aspect ratio: 1:1 or 1.91:1 Midjourney params: --ar 1:1 --style raw --s 100 ``` ### Example 2: Campaign Banner **User Input:** > "需要一个 CTA banner，推广免费试用" **Expected Output:** ``` ## Mode: Action (Conversion) ## Prompt: Conversion banner for website hero section promoting free trial. Art direction inspired by Apple product photography and Kinfolk editorial restraint. Central composition: Abstract product interface representation — clean geometric card/screen shape with subtle shadow, floating against background. Positioned using rule of thirds (left 2/3), right side reserved for CTA. Interface shows hint of data visualization in brand blue. Typography: - Headline "See your brand, computed." in charcoal (#171717), Inter Medium, left-aligned - Single CTA button: Interactive Blue (#2563EB) background, white text "Start Free Trial" - No secondary headlines Background: Pure white (#FFFFFF) with depth created through subtle drop shadows on the product element. Lighting: Clean product photography lighting — soft box from top-left, gentle ambient fill, professional studio feel. Mood: Professional, inviting, zero friction. The confidence of showing rather than telling. Technical: Crisp 4K render quality, no grain, clean precise edges, premium feel. Avoid: Multiple CTAs, busy backgrounds, decorative elements, hype text, gradients, bold weight fonts, stock photo aesthetic. --- Use case: Homepage hero / landing page Aspect ratio: 16:9 or 21:9 Midjourney params: --ar 16:9 --style raw --s 50 ``` ### Example 3: 小红书 Cover Image **User Input:** > "帮我生成一个小红书封面，主题是 CES 展会准备 checklist" **Expected Output:** ``` ## Mode: Understanding (Tutorial) ## Prompt: Xiaohongshu cover image for CES preparation checklist post. Art direction inspired by modern infographic design and high-contrast editorial layouts. Central composition: Clean card-based layout suggesting a checklist. Main title area at top (30%), body shows 3-4 preview items with checkboxes (60%), bottom has subtle branding (10%). Use charcoal (#171717) for primary text, Interactive Blue (#2563EB) for checkmarks and accent. Typography direction: - Main title area: Bold statement "二刷CES" or "CES准备清单" - Preview items: Suggest content density without full text - High information density feel — user should feel "this has value" Background: Warm off-white (#FAFAFA) with subtle paper texture. Clean, uncluttered. Lighting: Flat, even lighting appropriate for infographic style. No dramatic shadows. Mood: Organized, trustworthy, high-value. "This person knows what they're doing." Technical: Sharp text rendering, clear hierarchy, optimized for mobile viewing (3:4 ratio). 2160×2880px for Xiaohongshu 2K requirement. Avoid: Red/gold traditional colors, decorative patterns, cluttered composition, low-res textures, generic stock elements. --- Platform: 小红书 Aspect ratio: 3:4 (竖版) Resolution: 2160×2880px Note: Text will be added separately — this is the visual foundation ``` ### Example 4: Pitch Deck Visual **User Input:** > "pitch deck 需要一个表示 'Brand Memory' 概念的抽象图" **Expected Output:** ``` ## Mode: Orientation (Explanation) ## Prompt: Abstract visual representing "Brand Memory" concept for pitch deck. Art direction inspired by James Turrell's light installations and Bauhaus geometric abstraction. Central composition: Layered geometric forms suggesting depth and accumulation — like sedimentary layers or stacked transparent planes. Forms progress from lighter at top to darker at bottom, suggesting "memory building over time." One layer highlighted with subtle Interactive Blue (#2563EB) glow, representing the "active" memory layer. No text — pure visual metaphor. Background: Deep charcoal (#171717) to near-black, allowing the geometric forms to emerge with internal luminosity. Lighting: Forms appear to emit soft internal glow rather than being lit externally. Ethereal, like light trapped within material. Rim lighting on edges creates definition. Mood: Intelligent, structural, slightly mysterious. Invites the question "what is this?" which the presenter then answers. Technical: High-end 3D render aesthetic, subtle depth of field, medium format clarity. No grain for this use case — clean and precise. Avoid: Literal representations (brains, filing cabinets, databases), tech clichés, busy compositions, multiple bright colors, decorative elements. --- Use case: Pitch deck slide background or hero image Aspect ratio: 16:9 Midjourney params: --ar 16:9 --style raw --s 150 ``` --- *Last updated: January 2026* --- ## Author **[Canlah AI](https://canlah.ai)** — Run performance marketing without breaking your brand. - GitHub: [github.com/PHY041](https://github.com/PHY041) - All Skills: [clawhub.ai/PHY041](https://clawhub.ai/PHY041)

path: references/art-references.md
content: # Art & Design References for CanMarket Visuals

## Light Artists (Abstract, Atmospheric)

| Artist | Known For | Prompt Phrase |
|--------|-----------|---------------|
| **James Turrell** | Light installations, color fields | "inspired by James Turrell's light installations" |
| **Olafur Eliasson** | Environmental light art | "Olafur Eliasson's atmospheric light works" |
| **Dan Flavin** | Fluorescent light sculptures | "Dan Flavin's minimal light geometry" |
| **Robert Irwin** | Perceptual art, light and space | "Robert Irwin's subtle perceptual shifts" |

## Design Movements (Clean, Structural)

| Movement | Characteristics | Prompt Phrase |
|----------|-----------------|---------------|
| **Swiss Style** | Grid, clean sans-serif, asymmetric | "Swiss International Style typography" |
| **Bauhaus** | Geometric, functional, primary shapes | "Bauhaus geometric abstraction" |
| **Minimalism** | Reduction, essential forms | "minimal aesthetic, essential forms only" |
| **De Stijl** | Primary colors, geometric grids | "De Stijl geometric purity" |

## Photographers (Contemplative, Precise)

| Photographer | Known For | Prompt Phrase |
|--------------|-----------|---------------|
| **Hiroshi Sugimoto** | Seascapes, long exposure, meditative | "Hiroshi Sugimoto's meditative seascapes" |
| **Andreas Gursky** | Large scale, structured, patterns | "Andreas Gursky's structured precision" |
| **Michael Kenna** | Minimal landscapes, black and white | "Michael Kenna's quiet minimal landscapes" |
| **Nadav Kander** | Portraiture, muted tones | "Nadav Kander's restrained color palette" |

## Architects (Light, Space, Material)

| Architect | Known For | Prompt Phrase |
|-----------|-----------|---------------|
| **Tadao Ando** | Concrete, light, spiritual spaces | "Tadao Ando's material honesty and light" |
| **John Pawson** | Extreme minimalism | "John Pawson's extreme reduction" |
| **Peter Zumthor** | Atmosphere, material sensuality | "Peter Zumthor's atmospheric architecture" |
| **Luis Barragán** | Color planes, emotional spaces | "Barragán's bold color planes" (use sparingly) |

## Contemporary Brands (Premium, Restrained)

| Brand | Characteristics | Prompt Phrase |
|-------|-----------------|---------------|
| **Apple** | Clean product photography, white space | "Apple design language" |
| **Aesop** | Earthy, sophisticated, typographic | "Aesop's sophisticated restraint" |
| **Kinfolk** | Editorial, muted, lifestyle | "Kinfolk editorial aesthetic" |
| **Cereal Magazine** | Travel, minimal, contemplative | "Cereal Magazine's quiet visual language" |
| **Muji** | No-brand, essential, honest | "Muji's essential reduction" |

## Film/Cinema (For Cinematic Mood)

| Director/DP | Known For | Prompt Phrase |
|-------------|-----------|---------------|
| **Roger Deakins** | Natural light, painterly | "Roger Deakins' natural lighting" |
| **Emmanuel Lubezki** | Long takes, available light | "Chivo's naturalistic light" |
| **Wes Anderson** | Symmetric, pastel, precise | "Wes Anderson's centered symmetry" (use carefully) |
| **Denis Villeneuve films** | Atmospheric, scale, silence | "Villeneuve's atmospheric scale" |

---

## Combining References

Good combinations for CanMarket:
- "Swiss Style typography meets James Turrell light"
- "Hiroshi Sugimoto's meditative quality with Bauhaus structure"
- "Apple product clarity with Tadao Ando's material honesty"
- "Kinfolk editorial restraint with Peter Zumthor atmosphere"

Avoid combinations that conflict with brand:
- Wes Anderson (too quirky/colored)
- Pop Art (too saturated)
- Maximalist designers (too busy)
- Street photography (too chaotic)

---

*Use these references to give AI image generators a clear visual direction while staying within CanMarket brand constraints.*


path: references/prompt-examples.md
content: # Ready-to-Use Prompt Examples

## Social Media (Mode 3: Thinking)

### LinkedIn Thought Leadership

```
Thought leadership visual for LinkedIn post about brand consistency.

Art direction inspired by Hiroshi Sugimoto's Seascapes and Swiss International Style.

Central composition: Abstract horizon line — a subtle gradient transition from deep charcoal (#171717) at bottom to soft light at top, with a single thin horizontal line in Interactive Blue (#2563EB) suggesting a threshold or clarity moment.

No text overlay — image only.

Background: Clean off-white (#FAFAFA) with barely perceptible paper texture. 70% negative space.

Lighting: Soft ambient glow along the horizon line, like dawn breaking. Diffused, no harsh shadows.

Mood: Contemplative, forward-looking, the quiet moment before clarity arrives.

Technical: Medium format aesthetic, subtle film grain, matte finish. Square format 1:1.

Avoid: Busy patterns, multiple colors, tech clichés (circuits, robots, blue glowing brains), stock photo feel, text.
```

### Twitter/X Brand Statement

```
Twitter/X visual for brand philosophy post.

Art direction inspired by Tadao Ando's use of light and concrete, Bauhaus geometric purity.

Central composition: Single geometric form — a clean rectangle or circle — in warm near-black (#18181B), positioned off-center with intentional asymmetry. One edge kissed by Interactive Blue (#2563EB) light.

Background: Warm off-white (#FAFAFA) with subtle concrete texture.

Lighting: Dramatic but soft — like sunlight entering through a narrow skylight. Clear shadows define the form.

Mood: Confident, grounded, intelligent. "We know what we stand for."

Technical: Architectural photography feel, crisp edges, no grain. 16:9 format.

Avoid: Illustrations, icons, multiple shapes, decorative elements, gradients.
```

### 小红书 Lifestyle

```
小红书 lifestyle visual for founder/brand story.

Art direction inspired by Kinfolk editorial and Cereal Magazine aesthetic.

Central composition: Abstract still life suggesting "work in progress" — perhaps a subtle arrangement of geometric objects (a sphere, a rectangular block) on a clean surface, one element in Interactive Blue (#2563EB).

Background: Soft natural off-white, like quality paper or linen.

Lighting: Natural north-facing window light, soft and even, gentle shadows.

Mood: Quiet confidence, curated simplicity, the beauty of intentional work.

Technical: Medium format film aesthetic, Kodak Portra color science, slight warm tone. 3:4 format.

Avoid: Busy styling, multiple props, bright colors, influencer aesthetic, over-processed look.
```

---

## Website/Product (Mode 1: Orientation)

### Homepage Hero

```
Homepage hero visual explaining Brand Operating System concept.

Art direction inspired by Bauhaus geometric abstraction and James Turrell light installations.

Central composition: Abstract architectural form — clean geometric shapes (rectangles, subtle curves) arranged to suggest "system" or "structure" — in warm near-black (#18181B) with one key element illuminated in Interactive Blue (#2563EB). Shapes cast soft shadows creating depth and dimension.

Background: Warm off-white (#FAFAFA) with subtle texture suggesting quality paper.

Lighting: Soft but defined — ambient glow from the blue element creates subtle illumination on surrounding forms. Like a thinking space at dusk with one light on.

Mood: Intelligent, structural, inviting. "This is where ideas become systems."

Technical: Architectural rendering aesthetic, medium format clarity, very slight warm tone. 16:9 widescreen.

Avoid: Illustrations, stock imagery, multiple colors, decorative elements, busy compositions, tech clichés.
```

### Feature Section Visual

```
Feature section visual for "Brand Memory" concept.

Art direction inspired by Peter Zumthor's atmospheric spaces and Muji's essential reduction.

Central composition: Abstract representation of "memory" or "storage" — perhaps layers of translucent planes stacked with subtle depth, predominantly grayscale with one layer tinted Interactive Blue (#2563EB).

Background: Pure white (#FFFFFF) transitioning to soft gray at edges, creating natural vignette.

Lighting: Soft ambient, as if the forms themselves emit gentle light. No harsh shadows.

Mood: Ethereal, systematic, trustworthy. "Your brand identity, safely structured."

Technical: 3D render aesthetic, clean anti-aliased edges, no texture. 4:3 format.

Avoid: File folder metaphors, brain imagery, cloud icons, literal interpretations.
```

---

## Campaign (Mode 4: Action)

### Launch Announcement

```
Product launch announcement visual.

Art direction inspired by Apple product reveals and Swiss poster design.

Central composition: Abstract "emergence" — a geometric form appearing from or breaking through a surface, suggesting "new arrival." Form in Interactive Blue (#2563EB), surface in off-white (#FAFAFA).

Typography: "Style Genome™ is here." in charcoal (#171717), semibold Inter, positioned lower third with generous margin.

Background: Clean gradient from off-white to very subtle warm gray, creating depth.

Lighting: Product spotlight feeling — soft but defined, form casts clear shadow establishing dimension.

Mood: Confident arrival, understated excitement, "finally."

Technical: Premium 4K product photography aesthetic, crisp, no grain. 16:9 format.

Avoid: Fireworks, confetti, "NEW!" badges, multiple colors, busy celebration elements.
```

### CTA Banner

```
Conversion banner for free trial signup.

Art direction inspired by Apple product photography and minimal SaaS design.

Central composition: Clean product interface mockup (abstract/simplified) floating with subtle shadow, positioned left following rule of thirds. Right side has clear space for text and CTA.

Typography:
- Headline: "See your brand, computed." in charcoal (#171717), semibold
- Subhead: "Style Genome™ makes aesthetics measurable." in gray (#525252), regular
- CTA button: Interactive Blue (#2563EB) with white text "Start Free Trial"

Background: Pure white (#FFFFFF) with subtle shadow beneath mockup creating ground plane.

Lighting: Clean product lighting from above-left, soft ambient fill, gentle shadows.

Mood: Professional, inviting, zero friction. Showing confidence by showing, not telling.

Technical: Crisp 4K render, no grain, clean vector-like edges. 16:9 or 2:1 banner ratio.

Avoid: Multiple CTAs, secondary buttons, busy backgrounds, decorative elements, hype language.
```

---

## Events & Occasions

### New Year / Fresh Start

```
New Year 2026 poster for premium tech brand.

Art direction inspired by James Turrell's light portals and Swiss International Style typography.

Central composition: Abstract geometric form suggesting "threshold" or "new beginning" — perhaps a subtle aperture or portal shape. Gradient from deep charcoal (#171717) transitioning through Interactive Blue (#2563EB) to soft warm light, evoking the feeling of stepping into illumination.

Typography: Clean sans-serif "2026" in charcoal (#171717), semibold weight, positioned with intentional asymmetry using rule of thirds. Supporting text "Build brands that last." in lighter gray (#525252).

Background: Soft off-white (#FAFAFA) with barely perceptible paper texture. Generous negative space — 60% of composition is breathing room.

Lighting: Soft diffused glow emanating from the geometric element, creating subtle ambient warmth. Like early morning light through frosted glass.

Mood: Contemplative, quietly confident, forward-looking. Not celebratory fireworks — more like the calm clarity of a fresh start.

Technical: High-end print advertisement aesthetic, subtle film grain (Kodak Portra warmth), matte finish. 4:5 or 1:1 format.

Avoid: Red and gold traditional palette, fireworks, confetti, busy patterns, decorative gradients, multiple saturated colors.
```

### Conference/Event

```
Conference speaking engagement announcement visual.

Art direction inspired by TED stage design and architectural photography.

Central composition: Abstract stage or podium suggestion — clean geometric forms creating depth and perspective, predominantly in warm blacks and grays with one element (podium edge or light strip) in Interactive Blue (#2563EB).

Background: Deep charcoal (#171717) to black gradient, creating dramatic but minimal backdrop.

Lighting: Dramatic stage lighting feel — single key light from above creating defined shadows. Spotlight quality without literal spotlight.

Mood: Authority, anticipation, "something important is about to be said."

Technical: Cinematic aspect ratio 2.35:1, subtle grain, high contrast but not harsh.

Avoid: Literal microphones, conference room photos, busy stage setups, multiple light colors.
```

---

## Abstract Concepts

### "Brand Memory" Concept

```
Abstract visual representing "Brand Memory" concept.

Art direction inspired by Olafur Eliasson's perceptual art and Hiroshi Sugimoto's minimalism.

Central composition: Layers of translucent geometric planes arranged with subtle depth, suggesting strata or accumulated layers. Predominantly grayscale with hints of Interactive Blue (#2563EB) glowing from within, as if light is stored inside.

Background: Soft gradient from white to very pale gray, endless depth.

Lighting: Internal glow — the forms seem to contain light rather than be lit externally. Ethereal, not clinical.

Mood: Permanent yet accessible, structured yet alive. "Memory that thinks."

Technical: Ethereal 3D render aesthetic, soft anti-aliased edges, slight atmospheric haze.

Avoid: Brain imagery, filing cabinets, database icons, literal storage metaphors.
```

### "Creative Intelligence" Concept

```
Abstract visual representing "Creative Intelligence" concept.

Art direction inspired by Bauhaus geometric play and James Turrell's color perception works.

Central composition: Dynamic arrangement of geometric forms (circles, rectangles, lines) in motion or tension — not chaotic, but alive. Forms in charcoal/black with one form or connection line in Interactive Blue (#2563EB) suggesting the "intelligence" spark.

Background: Clean off-white (#FAFAFA) with subtle texture.

Lighting: Even ambient with subtle shadows establishing depth. One area has slightly more luminosity suggesting the "spark" of intelligence.

Mood: Alive, structured, thinking. "Creativity with purpose."

Technical: Clean vector-inspired aesthetic but with subtle organic imperfection. 1:1 square format.

Avoid: Lightbulb imagery, brain imagery, neural network visualizations, robots, AI clichés.
```

---

*Copy and adapt these prompts for your specific needs. Adjust typography text, format ratios, and specific details while keeping the structural approach.*


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