Skill: aaron-he-zhu/competitor-analysis (version 9.9.9)

--- name: competitor-analysis description: 'Use when the user asks to "compare competitors" or find SEO/GEO gaps; analyzes keywords, content, backlinks, AI citations, and traffic share. 竞品分析/竞争对手' version: "9.9.9" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps." argument-hint: "<competitor URL or domain>" metadata: author: aaron-he-zhu version: "9.9.9" geo-relevance: "medium" tags: - seo - geo - competitor-analysis - competitive-intelligence - benchmarking - competitor-keywords - competitor-backlinks - market-analysis - spyfu-alternative - 竞品分析 - 競合分析 - 경쟁분석 - analisis-competitivo triggers: - "analyze competitors" - "competitor SEO" - "competitive analysis" - "competitor keywords" - "competitive intelligence" - "what are my competitors doing" - "why do they rank higher" - "spy on competitor SEO" - "why do they outrank me" - "who are my SEO competitors" - "how do I beat my competitors" - "SpyFu alternative" - "Semrush competitor analysis" - "Ahrefs competitor tool" - "竞品分析" - "竞争对手分析" - "竞品SEO" - "对标分析" - "竞争情报" - "竞品怎么做的" - "他们排名为什么比我高" - "看看对手在干什么" - "为什么他们排名好" - "競合分析" - "競合SEO分析" - "ライバル分析" - "경쟁 분석" - "경쟁사 SEO" - "경쟁사 키워드" - "análisis de competidores" - "análisis competitivo SEO" - "análise de concorrentes" --- # Competitor Analysis Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps. ## Quick Start ``` Analyze SEO strategy for [competitor URL] ``` ``` Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3] ``` ## Skill Contract **Expected output**: a prioritized competitor brief plus the standard handoff summary for `memory/research/`. - **Reads**: goals, market inputs, tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Primary next skill**: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) when the competitive landscape is clear. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md). ## Instructions When a user requests competitor analysis: 1. **Identify Competitors** — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already. 2. **Gather Competitor Data** — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings. 3. **Analyze Keyword Rankings** — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps. 4. **Audit Content Strategy** — review content volume, top performers, publishing patterns, themes, and success factors. 5. **Analyze Backlink Profile** — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets. 6. **Technical SEO Assessment** — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses. 7. **GEO / AI Citation Analysis** — test which queries cite competitors, what formats get cited, and where competitors still leave openings. 8. **Synthesize Competitive Intelligence** — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan. > **Reference**: See [references/analysis-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) for the compact templates used at each step. ## Example See [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) for a full sample analyzing HubSpot's marketing keyword dominance. ## Advanced Analysis Types ### Content Gap Analysis ``` Show me content [competitor] has that I don't, sorted by traffic potential ``` ### Link Intersection ``` Find sites linking to [competitor 1] AND [competitor 2] but not me ``` ### SERP Feature Analysis ``` What SERP features do competitors win? (Featured snippets, PAA, etc.) ``` ### Historical Tracking ``` How has [competitor]'s SEO strategy evolved over the past year? ``` ## Tips for Success Analyze 3-5 competitors, include indirect players, and study both strengths and failures. ### Save Results After delivering, offer to save `memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md` and promote durable conclusions to `memory/hot-cache.md`. ## Reference Materials - [Analysis Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) — Step-by-step analysis templates - [Battlecard Template](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/battlecard-template.md) — Quick-reference battlecard format - [Positioning Frameworks](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/positioning-frameworks.md) — Positioning and differentiation frameworks - [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) — Worked sample ## Next Best Skill Primary: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md). Also: [serp-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/serp-analysis/SKILL.md) and [backlink-analyzer](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/backlink-analyzer/SKILL.md).

path: references/example-report.md
content: # Competitor Analysis — Example Report

This is a complete example output showing the expected format for competitor analysis deliverables.

## Prompt

**User**: "Analyze why HubSpot ranks so well for marketing-related keywords"

## Example Output

```markdown
# Competitive Analysis: HubSpot

## SEO Strategy Overview

HubSpot dominates marketing keywords through a combination of:
1. **Massive content moat** - 9.9.9+ blog posts
2. **Free tools as linkbait** - Website grader, email signature generator
3. **Educational brand** - Academy, certifications, courses
4. **Topic cluster model** - Pioneered the pillar/cluster approach

## What Makes Them Successful

### Content Strategy

**Publishing Volume**: 50-100 posts/month
**Average Word Count**: 2,500+ words
**Content Types**:
- In-depth guides (35%)
- How-to tutorials (25%)
- Templates & examples (20%)
- Data/research (10%)
- Tools & calculators (10%)

**Top Performing Content Pattern**:
1. Ultimate guides on broad topics
2. Free templates with email gate
3. Statistics roundup posts
4. Definition posts ("What is [term]")

### GEO Success Factors

HubSpot appears in AI responses frequently because:

1. **Clear definitions** at the start of every post
   > "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them."

2. **Quotable statistics**
   > "Companies that blog get 55% more website visitors"

3. **Comprehensive coverage** - AI trusts their authority

### Linkable Assets

| Asset | Backlinks | Why It Works |
|-------|-----------|--------------|
| Website Grader | 45,000+ | Free, instant value |
| Marketing Statistics | 12,000+ | Quotable reference |
| Blog Ideas Generator | 8,500+ | Solves real problem |

## Weaknesses to Exploit

1. **Content becoming dated** - Many posts 3+ years old
2. **Generic advice** - Lacks industry-specific depth
3. **Enterprise focus** - Underserves solopreneurs
4. **Slow innovation** - Same formats for years

## Your Opportunities

1. Create more specific, niche content they can't cover
2. Target long-tail keywords they ignore
3. Build interactive tools in emerging areas
4. Add original research they don't have
5. Focus on GEO-optimized definitions in your niche
```


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