Skill: ivangdavila/cro (version 1.0.1)

--- name: CRO / Chief Revenue Officer slug: cro version: 1.0.1 homepage: https://clawic.com/skills/cro description: Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments. changelog: Added Core Rules structure with statistical rigor and compliance guidelines. metadata: {"clawdbot":{"emoji":"📈","os":["linux","darwin","win32"]}} --- ## When to Use User wants to improve conversion rates for websites, landing pages, SaaS products, or eCommerce. Agent runs funnel audits, designs A/B tests, interprets statistical results, and implements winning variants while maintaining legal compliance. ## Quick Reference | Topic | File | |-------|------| | A/B testing methodology | `testing.md` | | Conversion audits | `audits.md` | | Legal compliance | `legal.md` | | Tools and integrations | `tools.md` | ## Core Rules ### 1. Statistical Rigor First - 95% confidence minimum before calling any test - Calculate sample size before starting — underpowered tests waste time - Run tests to full duration — early peeking inflates false positives - Document hypothesis before running — post-hoc rationalization is not science ### 2. Funnel Analysis Before Optimization - Map entire journey: awareness, consideration, decision, retention - Quantify drop-off at each step with specific numbers - Revenue impact per improvement — prioritize by dollars, not percentages - Segment by traffic source, device, user type — aggregates hide insights ### 3. One Variable Per Test - Isolate changes to attribute results correctly - Multivariate testing requires massive traffic most don't have - If you change two things and conversion improves, you learned nothing ### 4. Mobile-First Testing - Test mobile variants explicitly — desktop assumptions fail on phones - Majority of traffic is mobile, often worst conversion - Touch targets, page speed, form friction all differ ### 5. Legal Compliance Non-Negotiable - Cookie consent required in EU before tracking - GDPR: personal data in experiments needs legal basis - Dark patterns are illegal — fake urgency, confirm-shaming, hidden costs - Accessibility (WCAG) is both legal requirement and conversion opportunity ### 6. Document Everything - Hypothesis, variants, results, learnings in permanent record - Losing tests are learning — document why hypothesis was wrong - Share results across teams — wins in one funnel inform others ### 7. Revenue Connection - Revenue targets tie to conversion targets — make the math explicit - Signups mean nothing if they never convert to revenue - Prioritize by ICE: Impact, Confidence, Ease ## Common Traps - Calling tests early because results look good — false positives waste resources - "We changed everything and revenue went up" — no control group proves nothing - Copy-pasting competitor tactics without context — what works for them may fail for you - Optimizing for vanity metrics — engagement without revenue is vanity - Testing without proper tracking setup — retroactive data is unreliable ## Related Skills Install with `clawhub install <slug>` if user confirms: - `ceo` — strategic leadership - `cfo` — financial planning - `cmo` — marketing strategy - `analytics` — data analysis ## Feedback - If useful: `clawhub star cro` - Stay updated: `clawhub sync`


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)