Skill: ivangdavila/aso (version 1.0.0)

--- name: ASO description: Optimize app store listings with keyword research, A/B testing, and conversion tactics for iOS and Android. metadata: {"clawdbot":{"emoji":"📲","os":["linux","darwin","win32"]}} --- # App Store Optimization Rules ## Keyword Research - Competitor analysis: what keywords do top apps rank for? - Search volume vs difficulty: long-tail converts better than head terms - Seasonal keywords: plan metadata updates around trends - Localize keyword research per market — direct translation misses local search patterns - Track ranking changes weekly — ASO is continuous optimization ## iOS Metadata - Title (30 chars): primary keyword + brand, front-load keywords - Subtitle (30 chars): secondary keywords, benefit statement - Keyword field (100 chars): no spaces after commas, no duplicates from title/subtitle - Apple indexes title, subtitle, keyword field, and IAP names - Promotional text doesn't affect ranking — use for timely updates ## Android Metadata - Title (30 chars): same rules as iOS - Short description (80 chars): high keyword density, hooks user - Long description (4000 chars): keywords in first and last paragraphs, 2-3% density - Google indexes all text including reviews - Developer name and URL affect rankings ## Visual Optimization - First two screenshots = 80% of impression impact — make them count - Show outcomes and benefits, not UI — "Lost 20lbs" not "Calorie tracker" - Text overlays: large font, readable on small screens, localized - Video preview: 15-30 seconds, hook in first 3s, works without sound - Icon: simple, recognizable at 16px, stands out from competitors ## A/B Testing - iOS Custom Product Pages: test up to 35 variants per page - Google Store Listing Experiments: screenshots, descriptions, icons - Test one element at a time — multiple changes hide winners - Run tests to statistical significance — 7 days minimum - Winner replaces default, start next test ## Conversion Optimization - Ratings 4.0+ is table stakes — below kills conversion rate - Review count signals credibility — more installs = more reviews flywheel - "Editors' Choice" and featuring dramatically boost conversion - Size under 100MB avoids WiFi-only download friction - Recent updates signal active development ## Review Management - Respond to all negative reviews within 24 hours - Ask clarifying questions — often converts 1-star to 4-star after fix - Update response after shipping fixes — reviewers can update rating - Never argue, always empathize and offer solution - Report fake reviews through official channels ## Localization - Top 10 languages cover 80% of global downloads - Cultural adaptation > literal translation — local idioms, examples - Localize screenshots and video — text overlays must match language - Local keyword research per language — search behavior differs - Local pricing strategies — purchasing power varies ## Seasonal and Event Strategy - Update metadata for holidays, events, seasons - iOS LiveOps and In-App Events boost visibility - Time updates to avoid review delays — submit 3+ days early - Coordinate with marketing campaigns — consistent messaging ## Tracking and Analytics - Impression to install conversion rate by source - Keyword rankings daily — catch drops early - Competitor tracking — their wins are your opportunities - Attribution: which keywords drive paying users, not just installs - Organic vs paid split — healthy apps have majority organic


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)