Skill: certainlogicai/market-research-starter (version 1.0.2)

--- name: Market Research Starter description: "Free market research toolkit — competitor audit, positioning matrix, evidence grading, and customer interview scripts. Upgrade to Pro for automated scraping + summaries." author: CertainLogic license: MIT homepage: https://certainlogic.ai/brain version: 1.0.0 --- # Market Research — Starter Kit > **Validate your market position with 4 proven frameworks. No tools required — just honest analysis.** --- ## Quick Start 1. **Pick a framework** below (Competitor Audit, Evidence Grading, Interviews, or Positioning) 2. **Follow the steps** — fill in the blanks for your product 3. **Optional:** Store findings in Company Brain (`clawhub install company-brain-os`) **Time to first insight:** ~20 minutes --- --- ## 1. Competitor Audit Framework **Best for:** Understanding where you stand before building anything ### Step 1: List 5 competitors - Direct (same product, same market) - Indirect (solves same problem differently) - Aspirational (where you want to be in 2 years) ### Step 2: Rate each on 4 axes | Axis | Score 1-5 | Evidence Required | |------|-----------|-------------------| | **Price** | Lower = 1, Higher = 5 | Screenshot of pricing page | | **Features** | Fewer = 1, More = 5 | Feature comparison list | | **Speed** | Slower = 1, Faster = 5 | Measured or estimated | | **Trust** | Unknown = 1, Proven = 5 | Reviews, case studies, age | ### Step 3: Plot your position Draw a 2×2 matrix: - X-axis: Price (low → high) - Y-axis: Speed/feature density (low → high) - Mark where you are today - Mark where competitors are - Mark where you want to be in 6 months **Rule:** If you can't provide evidence for a score, it doesn't count. --- ## 2. Evidence Grading System **Best for:** Separating opinions from facts in research ### Grades | Grade | Description | Example | |-------|-------------|---------| | **A** | Primary data you collected | Customer interview recording | | **B** | Secondary data with source | Industry report with link | | **C** | Anecdotal but specific | "3 customers said..." | | **D** | Generic hearsay | "Everyone knows..." | | **F** | Unverifiable | "I heard that..." | ### Usage - Every claim in your strategy doc gets a grade - No D or F evidence in investor/lender materials - C evidence gets upgraded to B before external use --- ## 3. Customer Interview Script **Best for:** Finding real pain points (not what you assume) ### Opener ``` Hi [NAME], thanks for taking 15 minutes. We're researching [TOPIC] — not selling anything. I'd love to understand your current process. ``` ### Core Questions 1. **"Walk me through how you currently handle [PROBLEM]"** - Listen for friction, workarounds, manual steps 2. **"What happens if you don't solve this?"** - Listen for cost of inaction (better than asking about value) 3. **"Have you tried anything else?"** - Listen for churn reasons from competitors 4. **"If you had a magic wand..."** - Listen for dream state (not constrained by reality) 5. **"Who else should I talk to?"** - Source next interviews ### Rules - Never pitch during interviews - Never lead the witness ("Don't you think...") - Record with permission, grade evidence later --- ## 4. Positioning Matrix Template **Best for:** Finding the gap nobody owns ### Template ``` For [TARGET AUDIENCE] who [PAIN POINT] our product is a [CATEGORY] that [KEY BENEFIT] unlike [COMPETITOR] we [DIFFERENTIATOR] ``` ### Example (CertainLogic) ``` For technical founders who need to prevent AI hallucinations in production our product is a deterministic knowledge engine that answers questions with verified facts, not guesses unlike general LLM wrappers we prove every answer with traceable sources ``` ### Gap Analysis After filling in competitors' positioning: - Is there a quadrant nobody owns? - Is "faster" already claimed? Claim "more certain" - Is "cheaper" already claimed? Claim "zero waste" --- ## Integration with Company Brain This starter kit works better with a brain: ```bash clawhub install certainlogicai/company-brain-os ``` Brain-enhanced market research: - **Faster audits:** Brain stores competitor data you collect - **Evidence library:** Interview notes get graded and stored - **Positioning validation:** Brain cross-checks claims against stored facts --- ## Upgrade Path | Feature | Starter (Free) | Pro (Coming Soon) | |---------|----------------|---------------| | Templates | 4 frameworks | 12+ frameworks | | Analysis | Manual grading | Auto-grading via brain | | Data | Your own research | Web scraping + summarization | | Reports | Markdown export | PDF + presentation export | | Collaboration | Solo | Team shared brain | **Pro version:** Not yet available. Get notified at [certainlogic.ai/brain](https://certainlogic.ai/brain) --- *Built by CertainLogic — we dogfood this on ourselves.*


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: suspicious (MEDIUM)