Skill: tevfikgulep/master-marketing (version 1.0.1)

--- name: master-marketing description: All-in-one marketing engine combining growth strategy, content remixing, and trend monitoring. Drive growth with data-driven strategies, repurposed content across all platforms, and real-time trend analysis. metadata: openclaw: emoji: "🚀" version: "1.0.0" author: "Sencer" tags: ["marketing", "growth", "content", "trends", "seo", "social-media", "strategy"] requires: bins: [] env: [] config: [] --- # Master Marketing ## Description Master Marketing is the ultimate all-in-one marketing engine for AI agents. It combines **Growth Strategy**, **Content Remixing**, and **Trend Monitoring** into a single powerful skill that drives organic growth through data-driven strategies, intelligent content repurposing, and real-time trend analysis. Stop juggling multiple tools. Master Marketing handles everything from funnel analysis to viral content creation to trend-based campaign planning. --- ## What This Skill Combines ### 🎯 Growth Strategy (from Growth Skill) - North Star Metric definition and tracking - AARRR funnel analysis (Acquisition → Activation → Retention → Referral → Revenue) - Growth loop identification and optimization - Experiment framework (ICE scoring) - Retention analysis with cohort tracking ### 🎬 Content Remixing (from Content Remix Studio) - Single source → multi-platform transformation - YouTube, TikTok, Instagram, LinkedIn, Twitter, Blog, Newsletter optimization - Platform-specific hook psychology - Content atomization strategies - Cross-promotion planning ### 📈 Trend Monitoring (from Trend Watcher) - Real-time trend detection - Industry-specific trend analysis - Trend opportunity scoring - Seasonal and event-based planning - Competitive trend positioning --- ## Core Capabilities ### 1. Growth Analysis #### North Star Metric Define and track your most important metric: - **Define**: What single metric reflects customer value? - **Track**: Daily/weekly/monthly tracking - **Optimize**: Find the path to improvement #### AARRR Funnel Analysis Measure each stage of the customer journey: | Stage | What to Measure | Typical Actions | |-------|-----------------|-----------------| | **Acquisition** | Traffic sources, CAC, conversion rate | SEO, paid, social, referrals | | **Activation** | Signups, onboarding completion | Free trials, demos, first value moment | | **Retention** | DAU/MAU, return rate, churn | Email sequences, content, features | | **Referral** | Viral coefficient, NPS | Referral programs, testimonials | | **Revenue** | ARPU, LTV, conversion rate | Pricing optimization, upsells | #### Growth Loops Identify and optimize your growth loops: **Viral Loop**: User → invites friends → friends become users - Measure: viral coefficient (invites × conversion) - Optimize: sharing incentives, friction reduction **Content Loop**: Content → SEO/social → users → more content - Measure: content ROI, traffic per piece - Optimize: content quality, distribution **Paid Loop**: Revenue → reinvest → users → revenue - Measure: CAC payback period, ROAS - Optimize: targeting, creative, landing pages **Sales Loop**: Sales → customers → case studies → leads - Measure: pipeline velocity, referral rate - Optimize: sales enablement, case studies ### 2. Content Strategy #### Multi-Platform Transformation Transform one piece of content into platform-optimized versions: | Platform | Format | Length | Key Element | |----------|--------|--------|--------------| | **YouTube** | Long-form video | 8-15 min | Timestamps, hook, CTA | | **TikTok/Reels** | Short video | 15-60 sec | 3-sec hook, loop | | **Instagram** | Carousel/Reels | 6-10 slides | Save-worthy | | **LinkedIn** | Article/Post | 1,300-2,000 chars | Professional hook | | **Twitter** | Thread | 8-15 tweets | Numbered format | | **Blog** | SEO article | 1,500-2,500 words | Keyword-rich | | **Newsletter** | Email | Personal tone | Single CTA | #### Platform-Specific Optimization **YouTube Strategy:** - Front-load keywords in title (60-70 chars) - Compelling description with timestamps - High-contrast thumbnail - Ask for engagement at 30% mark **TikTok/Reels Strategy:** - Hook in first 1-3 seconds - Text overlays (large, bold) - Trending sound integration - Loop-ability for algorithm **LinkedIn Strategy:** - First line hook (make them click "see more") - Professional tone with personal stories - 3-5 relevant hashtags - Engagement prompt at end **Twitter Strategy:** - Thread structure with numbered tweets - Engagement bait (questions, polls) - Quote-tweetable moments - Post timing: 8-10 AM or 5-7 PM **Instagram Strategy:** - Carousel storytelling (problem → solution) - High-contrast design - Save/share prompts - Story highlights tie-in #### Content Atomization Take one piece and create 20+ micro-content pieces: **From 1 YouTube Video:** - 10 TikTok clips - 5 Instagram Reels - 3 Twitter threads - 2 LinkedIn posts - 1 blog post - 10 quote graphics - 1 newsletter ### 3. Trend Intelligence #### Trend Detection Monitor and identify relevant trends: **Sources to Monitor:** - Google Trends - Twitter/X trending topics - LinkedIn industry feeds - Reddit communities - Product Hunt - TechCrunch / VentureBeat - Industry newsletters - Competitor content #### Trend Scoring Evaluate trends by opportunity: | Factor | Score (1-10) | |--------|--------------| | **Relevance** | How relevant to your audience? | | **Timing** | Early, peak, or declining? | | **Competition** | Few or many creators? | | **Longevity** | Flash or evergreen? | | **Alignment** | Fits brand voice? | #### Trend-Based Campaign Planning Create campaigns around trending topics: 1. **Detect**: Find trending topic in your niche 2. **Score**: Evaluate opportunity 3. **Create**: Develop content angle 4. **Execute**: Rapid deployment 5. **Measure**: Track performance --- ## Usage Examples ### Example 1: Growth Strategy + Content Remix **User**: "Our SaaS startup needs a complete marketing overhaul. We're losing users after signup and want to grow 3x in 6 months." **Assistant Response**: **Phase 1: Growth Audit** ``` 🔍 North Star Metric: Weekly Active Users (WAU) 📊 AARRR Analysis: - Acquisition: Good (CAC $50, industry avg $80) - Activation: PROBLEM (only 23% complete onboarding) - Retention: WARNING (40% churn in week 1) - Referral: Weak (0.8 viral coefficient) - Revenue: Stable (3% conversion, $99 ARPU) 🎯 Priority: Fix activation first (leaky bucket) ``` **Phase 2: Content Strategy** ``` 📝 Content Pillar: "Productivity for Remote Teams" 🎬 Multi-Platform Distribution: - YouTube: 15-min deep dive - TikTok: 5 clips (30-60 sec each) - LinkedIn: 3-part series - Twitter: 2 threads - Instagram: 10 carousel slides - Blog: 2,000-word SEO article - Newsletter: Weekly productivity tips ``` **Phase 3: Trend Integration** ``` 📈 Trending Topics to Leverage: 1. "Remote work burnout" - High relevance 2. "AI productivity tools" - High opportunity 3. "Hybrid work policies" - Growing interest Campaign: "5 AI Tools That Actually Boost Remote Productivity" ``` --- ### Example 2: Content Remix + Trend Monitoring **User**: "We just published a blog post about 'The Future of AI in Education.' How do we maximize its reach?" **Assistant Response**: **Content Remix Plan:** | Platform | Content Type | Hook | |----------|-------------|------| | YouTube | Video summary | "AI is Revolutionizing Education - Here's Proof" | | TikTok | 3 clips | "POV: Your teacher just used AI" | | LinkedIn | Article series | "3 Ways AI Changes Education Forever" | | Twitter | Thread | "I analyzed 100 education AI tools. Here's what I found 🧵" | | Instagram | Carousel | "AI in Education - By the Numbers" | | Newsletter | Email | "The Future is Here: AI in Classrooms" | **Trend Integration:** ``` 📈 Current Trends to Leverage: - "AI in classrooms" - Trending up 200% - "ChatGPT for students" - Peak search interest - "EdTech investment" - News cycle opportunity Suggested Angle: "Beyond the Hype: What Actually Works in AI Education" ``` **Publishing Schedule:** | Day | Platform | Content | |-----|----------|---------| | Monday | LinkedIn | Part 1 - The Change | | Tuesday | TikTok | Clip 1 - The Hook | | Wednesday | YouTube | Full Video | | Thursday | Twitter | Thread | | Friday | Instagram | Carousel | | Weekend | Newsletter | Synthesis | --- ### Example 3: Trend-Based Campaign **User**: "A major industry trend just emerged. How do we create a campaign around it in 48 hours?" **Assistant Response**: **Rapid Response Framework:** **Hour 0-4: Planning** ``` 🎯 Trend: [Industry Trend Name] 📊 Trend Score: 8/10 (High opportunity) 💰 Estimated Reach: 500K+ impressions ⏰ Decay: ~72 hours until saturation ``` **Hour 4-24: Creation** ``` Content Assets: 1. Main pillar content (YouTube/video) 2. Supporting blog post (SEO) 3. 3 TikTok/Reels clips 4. LinkedIn article 5. Twitter thread 6. Instagram carousel 7. Email to list ``` **Hour 24-48: Distribution** ``` 🚀 Launch Sequence: Hour 24: Twitter thread (fastest reach) Hour 26: TikTok clips (viral potential) Hour 28: LinkedIn article (professional) Hour 32: YouTube video (deep dive) Hour 36: Instagram carousel (visual) Hour 40: Newsletter (owned audience) Hour 48: Repurpose top performers ``` --- ## Strategic Frameworks ### The Growth-Content-Trinity | Component | Purpose | Output | |-----------|---------|--------| | **Growth** | Strategy & metrics | Funnel optimization, experiments | | **Content** | Distribution & reach | Multi-platform assets | | **Trends** | Timing & relevance | Campaign ideas, angles | ### The 1-10-100 Content Rule | Investment | Output | |------------|--------| | 1 hour | Pillar content creation | | 10 minutes × 10 pieces | Micro-content remixing | | 100 hours | Audience value delivered | ### The Trend Opportunity Matrix | Trend Type | Speed | Investment | Expected ROI | |------------|-------|------------|--------------| | **Viral trend** | 24-48 hours | Low | High (if fast) | | **Growing trend** | 1-2 weeks | Medium | High | | **Established** | Ongoing | Low | Stable | | **Declining** | Skip | - | - | --- ## When to Use This Skill Use Master Marketing when you need: ### Growth & Strategy - Defining or revising North Star Metric - Analyzing AARRR funnel performance - Identifying growth bottlenecks - Planning experiments - Optimizing retention ### Content Strategy - Repurposing content across platforms - Creating platform-specific content - Planning content calendar - Optimizing for algorithms - Maximizing content ROI ### Trend Intelligence - Monitoring industry trends - Creating trend-based campaigns - Finding content angles - Timing content release - Competitive positioning --- ## Common Workflows ### Workflow 1: Weekly Marketing Planning 1. **Review** - Check last week's metrics 2. **Analyze** - Identify trends to leverage 3. **Plan** - Schedule content for the week 4. **Create** - Remix content from pillars 5. **Execute** - Deploy across platforms 6. **Measure** - Track and iterate ### Workflow 2: New Product Launch 1. **Pre-launch (2-4 weeks)** - Create pillar content - Build email list - Tease on social media 2. **Launch Week** - Multi-platform content blast - Trend leverage - Paid amplification 3. **Post-launch (2-4 weeks)** - Repurpose top performers - Test and iterate - Build on momentum ### Workflow 3: Competitor Response 1. **Detect** - Competitor launches campaign 2. **Analyze** - What's working for them? 3. **Differentiate** - Find your angle 4. **Execute** - Rapid response campaign 5. **Convert** - Turn attention to your brand --- ## Output Examples ### Growth Analysis Report ```markdown # Growth Analysis Report ## North Star Metric: [Metric] Current: [Value] | Target: [Value] | Gap: [Diff] ## Funnel Performance | Stage | Rate | Industry Avg | Gap | |-------|------|--------------|-----| | Acquisition | 5.2% | 4.8% | +0.4% | | Activation | 23% | 45% | -22% ⚠️ | | Retention | 60% | 65% | -5% | | Referral | 0.8 | 1.2 | -0.4 | | Revenue | 3% | 4% | -1% | ## Top Growth Opportunities 1. [Fix onboarding - high impact, medium effort] 2. [Add referral incentives - medium impact, low effort] 3. [Optimize landing pages - medium impact, medium effort] ## Recommended Experiments 1. [Experiment 1] - ICE Score: 8.5 2. [Experiment 2] - ICE Score: 7.2 ``` ### Content Remix Plan ```markdown # Content Remix Plan ## Source: [Original Content] Type: [Blog/Video/Podcast] Topic: [Topic] ## Multi-Platform Distribution ### YouTube - Title: [Optimized title] - Description: [With timestamps] - Thumbnail concept: [Description] ### TikTok/Reels (3 clips) Clip 1: [Hook] - [Main point 1] Clip 2: [Hook] - [Main point 2] Clip 3: [Hook] - [Main point 3] ### LinkedIn - Post: [Professional angle] - CTA: [Engagement prompt] ### Twitter (Thread) Tweet 1: [Hook with promise] Tweets 2-8: [Value delivery] Tweet 9: [Summary] Tweet 10: [CTA] ### Instagram Carousel (10 slides): - Slide 1: Hook + promise - Slides 2-8: Main content - Slide 9: Results/data - Slide 10: CTA ## Publishing Schedule | Platform | Day | Time | |----------|-----|------| | Twitter | Monday | 9 AM | | LinkedIn | Tuesday | 8 AM | | YouTube | Thursday | 2 PM | ``` ### Trend Alert Report ```markdown # Trend Alert ## Trend: [Trend Name] Category: [Industry/Topic] Trend Score: 8/10 ## Metrics - Search volume: [XXX] - Growth rate: [+XX% week-over-week] - Sentiment: [Positive/Neutral/Negative] ## Opportunity - Relevance: [High/Medium/Low] - Competition: [Low/Medium/High] - Longevity: [Flash/Short/Medium/Long] ## Recommended Action [Go Fast / Monitor / Skip] ## Content Angles 1. [Angle 1] 2. [Angle 2] 3. [Angle 3] ## Example Content [Quick content mockup] ``` --- ## Integration with Other Skills | Skill | Integration Point | |-------|-------------------| | **CMO** | Strategic alignment, budget planning | | **SEO/Search** | Keyword research, content optimization | | **Social Media** | Platform posting, engagement | | **Email Marketing** | Newsletter content, drip campaigns | | **Analytics** | Performance tracking, reporting | --- ## Important Notes - **Quality over quantity**: One great piece beats ten mediocre ones - **Test and iterate**: Platforms and audiences change constantly - **Own your audience**: Email lists beat algorithm dependency - **Measure what matters**: Focus on revenue-impacting metrics - **Stay adaptable**: What works today may not work tomorrow --- *Master Marketing: Grow smarter, content louder, trends faster.* ## 🚀 Gelişen Uygulama Dersleri _Son Güncelleme: 2026-02-12 09:25_ ### 🔄 Güncellenen Framework'ler | Framework | Güncelleme | Tarih | |-----------|------------|-------|


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)