Skill: openlark/competitive-dimensions-analysis (version 1.0.0)

--- name: competitive-dimensions-analysis description: Conduct comprehensive competitor research through feature comparison matrices, product positioning analysis, differentiation strategy, and competitive impact assessment. --- # Competitive Dimensions Analysis Conduct comprehensive competitor research through feature comparison matrices, product positioning analysis, differentiation strategy, and competitive impact assessment. ## Use Cases - Researching competitors - Comparing capabilities across multiple products/services - Assessing competitive positioning - Preparing competitive strategy briefs - Analyzing market landscape - Developing differentiation strategies - SWOT analysis ## Core Workflow ### Step 1: Clarify Analysis Objectives and Scope Before beginning analysis, confirm with the user: 1. **Analysis Objective** — Understanding competitors for: capturing market share? Identifying differentiation opportunities? Evaluating product roadmap? Or investment/partnership decisions? 2. **Competitor Scope** — Which competitors does the user already have in mind? Which ones need to be added? 3. **Comparison Dimensions** — Features, pricing, user experience, technical architecture, market positioning, target audience, growth strategy? > If the user does not specify comparison dimensions, prioritize covering: core features, pricing model, user experience, and differentiation points. ### Step 2: Information Gathering Use multi-source search strategies to gather competitor information: ```markdown Search Dimensions: - Product features and capabilities (official websites, help docs, product demos) - Pricing strategy (pricing pages, public reports) - User reviews and feedback (App Store, marketplaces, social media) - Company background and funding (Crunchbase, public reports) - Tech stack and architecture (developer docs, tech blogs) - Market performance and growth (public data, third-party reports) ``` ### Step 3: Build Feature Comparison Matrix Use `references/feature-matrix-template.md` as a template to output a structured comparison matrix: ``` | Dimension | Our Product | Competitor A | Competitor B | Competitor C | |--------------------|-------------|--------------|--------------|--------------| | Core Features | | | | | | Pricing | | | | | | Target Users | | | | | | Differentiation | | | | | | User Experience | | | | | | Integration Ecosystem | | | | | | Customer Support | | | | | ``` Mark each feature with: ✅ Fully supported / ⚠️ Partially supported / ❌ Not supported / 📌 Key differentiator ### Step 4: Positioning Analysis Analyze each competitor's positioning strategy across the following dimensions: 1. **Target Users** — Which user segments are they targeting? What is their user persona? 2. **Value Proposition** — What is their core value proposition? What pain points do they solve? 3. **Brand Tone** — Brand positioning, tone, and market messaging 4. **Pricing Strategy** — Subscription / Freemium / One-time purchase / Usage-based? 5. **Market Strategy** — Primary acquisition channels, content marketing, community operations? ### Step 5: Strategic Impact Assessment After completing the matrix and positioning analysis, provide strategic recommendations: 1. **SWOT Analysis** — Analyze strengths and weaknesses for each competitor and for our own product 2. **Differentiation Opportunities** — White space or weak points in our product offering 3. **Competitive Threat Level** — Low / Medium / High, with justification 4. **Strategic Recommendations** — Specific, actionable suggestions (feature roadmap reference, pricing adjustments, user acquisition strategies, etc.) ## Reference Resources - **Comparison Matrix Template** → `references/feature-matrix-template.md` - **Positioning Analysis Framework** → `references/positioning-framework.md` - **Strategic Assessment Framework** → `references/strategic-impact-framework.md` ## Output Format Final output should include: 1. 📊 **Feature Comparison Matrix** (table format) 2. 🎯 **Competitor Positioning Map** (textual positioning comparison) 3. ⚔️ **SWOT Analysis** (each competitor + our own product) 4. 💡 **Differentiation Opportunities and Strategic Recommendations**

path: references/feature-matrix-template.md
content: # Feature Comparison Matrix Template

## Usage Instructions

Use this template to build structured competitor feature comparison matrices. Follow the annotation conventions below when populating:

| Mark | Meaning |
|------|---------|
| ✅ Fully Supported | Feature is fully implemented |
| ⚠️ Partially Supported | Feature has limited implementation or conditional support |
| ❌ Not Supported | Competitor lacks this feature |
| 🔴 Our Weakness | Competitor is stronger than us |
| 🟢 Our Strength | We are stronger than competitor |
| 📌 Key Differentiator | Critical differentiation point |

---

## Template Table

```markdown
## Feature Comparison Matrix

| Dimension        | Sub-Item            | Our Product | Competitor A | Competitor B | Competitor C |
|------------------|---------------------|-------------|--------------|--------------|--------------|
| **Core Features** | Feature 1           |             |              |              |              |
|                  | Feature 2           |             |              |              |              |
|                  | Feature 3           |             |              |              |              |
| **Pricing**      | Price Range         |             |              |              |              |
|                  | Billing Model       |             |              |              |              |
|                  | Free Plan           |             |              |              |              |
| **User Experience** | Onboarding Ease    |             |              |              |              |
|                  | Interface Design    |             |              |              |              |
|                  | Responsiveness      |             |              |              |              |
| **Integration Ecosystem** | API Openness     |             |              |              |              |
|                  | Third-Party Integrations |       |              |              |              |
|                  | Plugin/Extension Support |       |              |              |              |
| **Customer Support** | Support Channels   |             |              |              |              |
|                  | Documentation Quality |          |              |              |              |
|                  | Community Activity  |             |              |              |              |
| **Market Performance** | Est. Market Share |             |              |              |              |
|                  | User Growth Trend  |             |              |              |              |
|                  | Brand Awareness    |             |              |              |              |
```

---

## Common Evaluation Dimension Reference

### Core Feature Dimensions
- Basic feature completeness
- Advanced feature richness
- Automation capabilities
- Customization flexibility
- Data processing capabilities
- Security and compliance

### Pricing Dimensions
- Free tier availability
- Pricing tiers (how many)
- Trial policy
- Enterprise custom pricing
- Hidden costs (bandwidth, overage, etc.)

### Technical Dimensions
- Tech stack generation
- Scalability
- Stability / SLA
- Data migration ease
- Internationalization support

### Ecosystem Dimensions
- Number of partners
- Developer community size
- Marketplace / plugin platform
- Certifications and integrations
- Industry solutions

---

## Output Example

> **Example: Project Management Tool Competitor Comparison (Excerpt)**

| Feature              | Our Product | Notion  | Linear  | Asana  |
|----------------------|-------------|---------|---------|--------|
| Kanban View          | ✅          | ✅      | ✅      | ⚠️     |
| Timeline / Gantt     | ✅          | ⚠️      | ✅      | ✅     |
| Automated Workflows  | 🟢          | ✅      | ✅      | ✅     |
| Free Plan Limits     | 🟢 Unlimited| ⚠️ 10 seats | ⚠️ 2500 tasks | ❌ No free |
| API Openness         | ⚠️          | ✅      | ✅      | ✅     |

path: references/positioning-framework.md
content: # Competitor Positioning Analysis Framework

## 1. Brand Positioning Analysis

### 1.1 Positioning Statement

Construct a positioning statement for each competitor:

```
[Competitor Name] is a [Product Category],
designed for [Target User Segment],
that solves [User Pain Point / Need]
through [Core Approach / Technology / Philosophy],
distinct from [Primary Competitor]
because [Differentiation Reason].
```

### 1.2 Brand Tone Assessment

| Dimension | Assessment Question | Competitor A | Competitor B | Competitor C |
|-----------|---------------------|--------------|--------------|--------------|
| Professionalism | Technical-oriented or beginner-friendly? | | | |
| Approachability | Cold corporate feel or warm human touch? | | | |
| Innovation Sense | Radical innovation or steady iteration? | | | |
| Price Perception | Premium professional or value-for-money? | | | |
| Visual Language | Minimalist / Colorful / Professional business? | | | |

### 1.3 Market Narrative

Analyze the core story types each competitor tells:

- **Technology-Driven** — "We use AI / new algorithms to redefine..."
- **User Co-Creation** — "Our product comes from real user needs..."
- **Efficiency Revolution** — "Save you X hours / X% costs..."
- **Ecosystem Integration** — "One platform meets all needs..."
- **Mission-Driven** — "We want to change the industry / world..."

---

## 2. Target User Analysis

### 2.1 User Persona

Analyze for each competitor:

```
User Persona Elements:
- Industry: Primarily in which industries?
- Scale: SMB / Large Enterprise / Individual?
- Department: Which departments use it?
- Role: Decision-maker / Executor / Administrator?
- Use Scenario: What triggers their usage?
- Pain Point: What is their core pain point?
```

### 2.2 User Segmentation

| User Type | Our Product | Competitor A | Competitor B | Competitor C |
|-----------|-------------|--------------|--------------|--------------|
| Individual / Solo User | | | | |
| Small Team (<10 people) | | | | |
| Mid-Market (10-200 people) | | | | |
| Large Enterprise (200+ people) | | | | |
| Key Accounts / Flagship Cases | | | | |

---

## 3. Pricing Strategy Analysis

### 3.1 Pricing Model Comparison

| Pricing Dimension | Our Product | Competitor A | Competitor B | Competitor C |
|-------------------|-------------|--------------|--------------|--------------|
| Billing Model | | | | |
| Free Plan | | | | |
| Starting Price | | | | |
| Maximum Price | | | | |
| Pricing Anchor | | | | |
| Trial Policy | | | | |

### 3.2 Common Pricing Models

- **Freemium** — Basic free, premium paid
- **Subscription** — Monthly / annual billing
- **Usage-Based** — Billed by consumption
- **Per-Seat** — Billed per user count
- **One-Time Purchase** — Perpetual license
- **Custom Quote** — Enterprise-level tailored pricing

---

## 4. Differentiation Strategy Analysis

### 4.1 Differentiation Dimension Assessment

| Differentiation Dimension | Competitor A | Competitor B | Our Product |
|---------------------------|--------------|--------------|-------------|
| Feature Depth | | | |
| Price Competitiveness | | | |
| Brand Awareness | | | |
| User Experience / Ease of Use | | | |
| Ecosystem Integration Capability | | | |
| Customer Service | | | |
| Vertical Industry Focus | | | |
| Innovation Speed | | | |

### 4.2 Source of Competitive Advantage

Identify the primary source of competitive advantage for each competitor:

**Competitor A**:
- Primary Strength:
- Moat:
- Weakness:

**Competitor B**:
- Primary Strength:
- Moat:
- Weakness:

**Our Product**:
- Primary Strength:
- Moat:
- Weakness:

---

## 5. Perceptual Map

Display competitors' positions in users' mental landscape using a two-dimensional matrix:

```
                    High Price
                        ↑
                        │
          Competitor B  │  Competitor A
                        │
  ──────────────────────┼────────────────→ Premium / Professional
                        │
             Our Product │
                        │
                        │
          Competitor C   │
                        ↓
                     Low Price
        ←─────────────────────────────→
        Broad Audience        Vertical / Niche Audience
```

> **Tip**: Adjust the two dimensions based on the specific category, e.g., "Feature Depth vs. Ease of Use," "Price vs. Brand Momentum," etc.

---

## 6. Information Channel Analysis

| Channel | Competitor A | Competitor B | Competitor C |
|---------|--------------|--------------|--------------|
| Website Quality | | | |
| Content Marketing | | | |
| Social Media | | | |
| SEO Ranking | | | |
| User Word-of-Mouth | | | |
| Industry Conferences | | | |
| Paid Advertising | | |

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