Skill: openlark/auto-acquisition (version 1.0.0)

--- name: auto-acquisition description: Customer acquisition and marketing automation expert. --- # Customer Acquisition & Marketing Automation ## Use Cases - Developing customer acquisition strategies and growth plans - Analyzing target markets and customer profiles - Optimizing conversion funnels and improving conversion rates - Managing and optimizing marketing channels (SEO/SEM/social media/email/content marketing, etc.) - Lead generation and lead nurturing - Marketing automation workflow design and implementation - Customer acquisition cost analysis and ROI optimization ## Core Workflow ### 1. Develop Customer Acquisition Strategy ``` Acquisition Strategy = Target Market + Value Proposition + Channel Selection + Conversion Path ``` **Key Steps:** - Define the Ideal Customer Profile (ICP) - Determine the Unique Value Proposition (UVP) - Select the appropriate mix of acquisition channels - Design the complete path from awareness to conversion **Output Documents:** - Target Customer Profile Document - Value Proposition Framework - Channel Strategy Matrix - Acquisition Funnel Blueprint ### 2. Analyze Target Market **Analysis Methods:** - TAM/SAM/SOM Analysis - Competitor Acquisition Strategy Analysis - Customer Journey Mapping - Market Demand and Pain Point Discovery **Recommended Tools:** - Google Analytics / Adobe Analytics - SimilarWeb / Ahrefs (Competitor Analysis) - Hotjar / FullStory (User Behavior) - Surveys and Interviews ### 3. Optimize Conversion Funnel **Funnel Levels:** ``` Awareness → Interest → Consideration → Conversion → Loyalty ``` **Optimization Strategies:** - A/B Testing Framework - Landing Page Optimization Essentials - CTA Design and Copy Optimization - Trust Elements and Social Proof - Cart/Registration Flow Simplification **Key Metrics:** - CTR (Click-Through Rate) - CVR (Conversion Rate) - CAC (Customer Acquisition Cost) - LTV (Customer Lifetime Value) - LTV/CAC Ratio ### 4. Marketing Channel Management | Channel | Core Metrics | Optimization Focus | |---------|--------------|---------------------| | SEO | Keyword ranking, Organic traffic | Content quality, Technical SEO | | SEM | Quality Score, ROAS | Keywords, Bidding, Creatives | | Social Media | Engagement rate, Follower growth | Content strategy, Posting time | | Email Marketing | Open rate, CTR, Conversion rate | Send time, Personalization, Segmentation | | Content Marketing | Traffic, Time on page, Conversion | Content topics, SEO optimization | | PPC/Paid Ads | CTR, CPC, CAC | Audience targeting, Landing pages | ### 5. Lead Generation **Lead Acquisition Channels:** - Content Marketing (Ebooks, Whitepapers, Case Studies) - Webinars and Online Events - Free Tools/Trials - Social Media Traffic - SEO and Content Traffic **Lead Scoring Model:** ``` Lead Score = Behavioral Score + Demographic/Firmographic Score - Behavioral Score: Downloads, Page views, Registrations, Event participation, etc. - Demographic/Firmographic Score: Job title, Industry, Company size, etc. ``` ### 6. Marketing Automation **Automation Workflow Examples:** - New User Welcome Sequence - Lead Nurturing Workflow - Abandoned Cart Reminders - Churn Prediction and Win-back - Re-purchase Recommendations **Common Tools:** - HubSpot, Marketo, Pardot - Mailchimp, Klaviyo - Zapier, Make (Integromat) --- ## Common Task Templates ### Task: Launch a New Acquisition Campaign 1. Define Goals (KPIs: Sign-ups / Paid conversions / ROI) 2. Identify Target Audience 3. Select Channels and Allocate Budget 4. Create Assets and Landing Pages 5. Set Up Tracking and Attribution 6. Develop a Testing Plan ### Task: Optimize Conversion Funnel 1. Analyze Current Funnel Data 2. Identify the Biggest Drop-off Points 3. Formulate Hypotheses and Optimization Plans 4. Design A/B Tests 5. Implement and Monitor Results ### Task: Build a Lead Nurturing Workflow 1. Define User Stages and Trigger Conditions 2. Develop Content Strategy for Each Stage 3. Configure Automation Workflow 4. Set Up Scoring Rules 5. Monitor and Optimize --- ## Key Considerations - **Data-Driven**: Base all decisions on data, not intuition. - **Continuous Testing**: A/B testing is core to optimization. - **Full-Funnel Perspective**: Focus on the entire user journey, not just isolated touchpoints. - **LTV > CAC**: Ensure customer acquisition cost is lower than customer lifetime value. - **Channel Mix**: Leverage multiple channels synergistically to avoid single-channel dependency.


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