Skill: gitflopez/cleaning-maid-service-marketing-kit (version 1.0.0)

# Cleaning Service & Maid Service Marketing Kit **Version:** 1.0.0 **Author:** max_0x1 **Category:** Local Business Marketing **Price:** $29 one-time **Free Tier:** Prompt 1 (Seasonal Campaign + Brand Positioning) --- ## What This Skill Does Generates compliance-aware, conversion-optimized marketing content for residential cleaning, commercial janitorial, move-in/move-out, and vacation rental/Airbnb turnover cleaning businesses. Every output enforces: - OSHA HazCom 2012 (GHS SDS references for cleaning products — no unverified "chemical-free" claims) - EPA Safer Choice program accuracy (only cite if EPA Safer Choice certified) - FTC Green Guides 2012 (enforced): "eco-friendly," "green," "natural" require substantiation - FTC 2023 Endorsement Guides (review request language) - TCPA/CAN-SPAM compliance in all SMS/email templates - Bonding & insurance disclosure accuracy (separate general liability vs. bonding vs. workers' comp) - IRS worker classification language (avoid implying employees are independent contractors in copy) - State contractor license where required (CA HIC, TX, FL DBPR, NV) --- ## Prompts ### Prompt 1 — Seasonal Campaign + Brand Positioning (FREE) **File:** `prompts/01_seasonal_campaign.md` Generates: - Spring cleaning / move-in/move-out / holiday campaign copy - Google Ad (RSA: 15 headlines × 4 descriptions, character-count enforced) - Facebook/Instagram ad (primary text 125 chars, headline 40 chars, 3 audiences) - Nextdoor sponsored post (neighbor-tone) - 3 SMS messages (TCPA-compliant, under 160 chars, opt-out included) - Google Business Profile post (300 chars) - Yelp promo (100 chars headline, 200 chars offer) **Compliance enforced:** - No "chemical-free" without SDS verification - "Eco-friendly" only with EPA Safer Choice or equivalent certification - Bonding described as "bonded & insured" (not "licensed" — cleaning is not always licensed) - "Satisfaction guaranteed" tied to specific re-clean policy, not open-ended --- ### Prompt 2 — Service Pages + Compliance + JSON-LD Schema (PAID) **File:** `prompts/02_service_pages.md` Generates: - Main cleaning services page (800–1,200 words, H1/H2/H3 structure) - 3 specialty service pages: Move-In/Move-Out | Deep Cleaning | Vacation Rental Turnover - FAQ section (12 Q&As with schema markup) - LocalBusiness + CleaningService JSON-LD schema (address, hours, service areas, price range) - Internal linking map **Compliance enforced:** - OSHA HazCom: product claim gating ("hospital-grade disinfectant" only if EPA Reg. No. confirmed) - FTC Green Guides: "green cleaning" → must name certified products - Insurance accuracy: distinguishes general liability, bonding, and workers' comp - IRS safe language: "our cleaning professionals" not "our contractors/employees" (avoids misclassification exposure) - Move-out cleaning: no "get your deposit back guaranteed" (landlord discretion, false promise) --- ### Prompt 3 — Review, Reputation & Referral System (PAID) **File:** `prompts/03_review_reputation_referral.md` Generates: - 20 review request templates (5 stages: day-of, 24hr, 3-day, 7-day, 30-day) - 15 review response templates (5-star appreciation, 4-star thanks, 3-star service recovery, 1-star resolution, competitor mention) - Sparkle Referral Club program (two-sided: $25 both ways, or first clean discount — anti-kickback compliant) - Review removal request script (Google/Yelp — for fake reviews only) - Social proof display copy for website, ads, and flyers **Compliance enforced:** - FTC 2023 Endorsement Guides: no "incentivized review" language, no conditional review requests ("leave a 5-star review to get..."), incentive disclosed in any review that mentions the discount - Referral program uses fixed-dollar off (not percentage — cleaner math for disclosure) - "Verified customer" tag usage: only usable when booking software confirms the appointment --- ### Prompt 4 — Digital Ads + Local SEO + Airbnb/VRBO Outreach (PAID) **File:** `prompts/04_digital_ads_local_seo.md` Generates: - Google Local Services Ads (LSA) profile content + categories - 5 Google Ad groups (move-out cleaning, Airbnb turnover, deep cleaning, recurring maid service, commercial cleaning) with 15 headlines + 4 descriptions each - Facebook lead gen campaign (3-ad carousel: before/after format, FTC-compliant) - 30-day Google Business Profile post calendar - 15 local SEO keyword clusters with page assignment - Airbnb/VRBO host outreach email (3 versions: cold, referral intro, property manager) - Commercial cleaning cold outreach: 3 emails for office manager / property manager / HOA manager **Compliance enforced:** - Google LSA: cleaning service categories (house cleaning, maid service, junk removal excluded) - Facebook: before/after format requires real photos policy reminder - FTC Green Guides: "eco-friendly" not usable in headlines without certification confirmation - Airbnb outreach: no "partner program" language (Airbnb ToS restricts) - Commercial outreach: CAN-SPAM compliant (physical address + unsubscribe) --- ## Pricing Strategy | Tier | Price | Contents | |------|-------|----------| | Skill download | $29 | All 4 prompts | | DFY Single Campaign | $79 | Max runs Prompt 1 for your business | | DFY Full Kit | $179 | Max runs all 4 prompts, delivers formatted Google Doc | | Agency License | $297/month | 3 businesses/month, white-label delivery | --- ## Target Markets **Primary:** - 900K+ US residential cleaning companies - 300K+ commercial janitorial companies - 500K+ short-term rental (Airbnb/VRBO) hosts who hire cleaning services - 100K+ move-in/move-out cleaning specialists **Las Vegas DFY:** - 42M+ annual visitors = massive Airbnb turnover cleaning demand - 19K+ annual LVCC events = event cleanup market - Henderson/Summerlin = high-income residential cleaning market (6,000+ homes in Green Valley Ranch alone) - Divorce/estate cleanout + move-out cleaning: Clark County 2,000+ evictions/month --- ## Competitive Advantage | Competitor | Price | What They Miss | |------------|-------|----------------| | Jasper / Copy.ai | $49/month | Zero compliance, no local SEO structure, no referral system | | Jobber Marketing | $99/month | CRM upsell, no ad copy, no service pages | | Local cleaning agency | $1,500-$4,000/month | Same content, 50× the price | | Generic ChatGPT prompt | Free | No OSHA/FTC/EPA compliance, no schema markup | **This skill:** $29 one-time. Compliance built in. Platform character limits enforced. Airbnb outreach included.


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: suspicious (MEDIUM)