Skill: fengzie/mobazha-storefront-cro (version 0.1.0)

--- name: storefront-cro description: Analyze and optimize your Mobazha storefront for higher conversion rates. Use when your store isn't converting visitors to buyers, or when you want to improve sales performance. --- # Storefront Conversion Rate Optimization (CRO) Analyze your Mobazha store's setup and provide actionable recommendations to turn more visitors into buyers. ## When to Use - "My store has traffic but few sales" - "How can I improve my store's conversion?" - "Why aren't people buying?" - After initial setup, to audit your storefront - Before a product launch or marketing push ## How It Works The agent reads your store data via MCP tools, analyzes it against proven e-commerce CRO principles, and provides prioritized recommendations you can implement immediately. ## Assessment Framework ### Step 1: Gather Store Data The agent calls these MCP tools to audit your store: | Tool | What It Reveals | |------|----------------| | `profile_get` | Store name, about, avatar, header image | | `listings_list_mine` | Product catalog: titles, prices, images, descriptions | | `settings_get_storefront` | Store configuration and enabled features | | `orders_get_sales` | Sales history and patterns | | `exchange_rates_get` | Pricing context | ### Step 2: Analyze Across CRO Dimensions #### 1. First Impression (Highest Impact) **Check:** - Can a visitor understand what you sell within 5 seconds? - Is the store name clear and memorable? - Does the `shortDescription` communicate value? - Is the header image professional and relevant? - Does the avatar build trust (logo or personal photo)? **Common issues:** - Generic or empty store descriptions - Missing or low-quality header/avatar images - Store name that doesn't communicate what you sell #### 2. Product Catalog Quality **Check:** - Do listings have clear, descriptive titles? - Are product images high-quality and showing the product well? - Do descriptions focus on benefits, not just features? - Is pricing clear and competitive? - Are variants (size, color) properly configured? - Are tags filled in for search discoverability? **Common issues:** - Single product image (multiple angles convert better) - Missing `shortDescription` (hurts search card appearance) - No tags (invisible in marketplace search) - Copy-pasted or minimal descriptions #### 3. Trust Signals **Check:** - Does the About section tell a credible story? - Are there ratings/reviews from past buyers? - Is contact information provided? - Are policies (shipping, returns) clearly stated? - Is escrow protection mentioned to reassure first-time buyers? **Common issues:** - Empty About section - No mention of escrow/buyer protection - No shipping information #### 4. Pricing and Perceived Value **Check:** - Are prices appropriate for the target market? - Is the value clear relative to price? - Are crypto and fiat options both enabled? - Are there any promotions or bundles? #### 5. Product Organization **Check:** - Are products organized into logical collections? - Is the catalog easy to browse? - Are featured/best products prominently placed? - Is there a good mix of price points? #### 6. Mobile Experience **Check:** - Are images properly sized for mobile? - Are descriptions readable on small screens? - Is the purchase flow smooth on mobile / Mini App? ## Output Format ### Quick Wins (Do Today) Low-effort changes with immediate impact. Examples: - Add missing product images - Write `shortDescription` for products missing it - Add tags to all listings - Upload a professional header image ### High-Impact Changes (This Week) Bigger changes that significantly improve conversions: - Rewrite store About section (use `store-copywriting` skill) - Improve product descriptions (use `product-description` skill) - Add more product images from different angles - Set up collections to organize your catalog ### Strategic Improvements (This Month) Longer-term optimizations: - Build review history through excellent service - Add complementary products for cross-selling - Create seasonal or themed collections - Consider digital goods to diversify ### Specific Rewrites For key elements, provide 2-3 alternatives with rationale: - Store headline / `shortDescription` - Top product descriptions - About section ## Scoring Rubric Rate each dimension 1-5: | Dimension | 1 (Poor) | 3 (Average) | 5 (Excellent) | |-----------|----------|-------------|----------------| | First Impression | No images, generic name | Basic images, clear name | Professional branding, compelling tagline | | Catalog Quality | Single image, no descriptions | Multiple images, basic copy | Rich media, benefit-focused copy, tags | | Trust | Empty profile, no history | Some info, few reviews | Complete profile, reviews, policies | | Pricing | Unclear, no fiat option | Clear pricing, single currency | Competitive, multi-currency, value articulated | | Organization | Flat list, no collections | Some grouping | Collections, featured products, logical flow | ## Integration with Other Skills | After CRO Audit | Use This Skill | |-----------------|----------------| | Product descriptions need work | `product-description` | | Store About needs rewriting | `store-copywriting` | | Need product images | `product-image-prompt` | | Want to import more products | `product-import` | | Need to update via MCP | `store-management` | ## Example Prompts > "Audit my store and tell me how to get more sales." > > "I have 20 products but zero sales this month. What's wrong?" > > "Review my top 5 listings and suggest improvements." > > "Score my store's conversion readiness and give me a priority list."


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