Skill: renehdzgtz/b2b-saas-product-launch (version 1.0.0)

--- name: b2b-saas-product-launch description: > B2B SaaS product and feature launch planner. Use this skill whenever the user wants to plan, coordinate, or execute a product launch, feature release, or go-to-market for a new capability. Trigger for phrases like "product launch", "feature launch", "launch plan", "GTM plan", "go-to-market", "we're shipping X", "launch checklist", "how do we announce this", "launch messaging", "sales enablement for launch", "announcing a new product", or any request to plan the marketing and coordination needed to release something new. --- # Product Launch Planner — B2B SaaS **Purpose:** Coordinate a successful launch so sales knows what to say, customers know why it matters, and the market hears the right message. --- ## Step 1: Gather Context - **What's launching:** Feature, product, major update, or new product? - **Launch tier:** - **Tier 1:** Major product / new category — full launch motion - **Tier 2:** Significant feature — targeted launch + sales enablement - **Tier 3:** Minor release — changelog + customer email - **Audience:** New buyers, existing customers, or both? - **Timeline:** Hard launch date? --- ## Step 2: Launch Positioning ``` What it is: What it does (one verb + outcome): Who it's for (persona + use case): Why now (what changed): Why only us: The "so what" in buyer language: BEFORE: "[How customers dealt with this before]" AFTER: "[What's now possible — specific, concrete]" ``` --- ## Step 3: Launch Checklist **PRE-LAUNCH (T-4 to T-1 week):** ``` Product: stable + tested | docs complete | beta feedback in | rollout confirmed PMM: positioning final | FAQ ready | sales one-pager | demo updated Sales: briefing deck | demo script | Q&As | team trained | SDR talk track Marketing: customer email | prospect email | blog/PR | social posts | website updated CS: CSM briefed | proactive outreach list | support trained ``` **LAUNCH DAY SEQUENCE:** ``` 08:00 — Internal Slack announcement 09:00 — Customer email 09:30 — Blog / press release 10:00 — Social posts + SDR sequences activated 10:30 — Sales "launch is live" signal 11:00 — In-app banner 12:00 — Founder + team personal LinkedIn posts ``` **POST-LAUNCH (T+1 to T+30):** ``` Week 1: Daily adoption monitoring, collect quotes, SDR second touch Week 2-4: Adoption data, CS proactive outreach, follow-up content, retro ``` --- ## Step 4: Messaging by Audience **Customers:** "Starting today, you can [capability] from [where]. This means [workflow improvement]. [CTA]" **Prospects:** "[Hook: problem] → Introducing [feature]: [one-liner] → [2-3 benefits + proof] → [CTA]" **Sales (internal):** ``` Elevator: "We launched [feature]. Lets [persona] [do X] without [pain]. [Customer] went from [before] to [after] in [timeframe]. Worth a look?" Top objections + answers ``` --- ## Step 5: Asset List by Tier ``` Tier 1: landing page | blog/PR | customer email | prospect email | social posts (company+founder+team) | sales one-pager | demo script update | SDR cadence | in-app announcement Tier 2: customer email | brief blog post | sales FAQ | 1 social post Tier 3: changelog entry | in-app tooltip ``` --- ## Step 6: Success Metrics ``` Day 1-7: email open/click, landing page visits, demo requests Day 30: % customers tried feature, feature in demo notes, pipeline influenced Day 90: feature adoption %, win rate on feature demos, buyer mentions ``` --- ## Output Format ``` # Launch Plan — [Feature/Product] Date: [date] | Tier: [1/2/3] ## Positioning | ## Checklist (with owners) ## Launch Day Sequence | ## Post-Launch ## Asset List | ## Messaging (customer/prospect/sales) ## Success Metrics ```


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