Skill: gingiris/b2b-marketing-playbook (version 1.1.3)

--- name: "B2B Marketing & SaaS Growth Playbook" description: | Fill your B2B pipeline and close enterprise deals — from first lead to $10M ARR. Includes ABM playbooks, cold email templates, sales deck frameworks, and partner program blueprints proven by HeyGen, Deel, and Vercel. For B2B SaaS marketers and revenue teams ready to scale. 🇨🇳 B2B 营销增长手册 | 🇯🇵 B2Bマーケティングガイド | 🇰🇷 B2B 마케팅 가이드 Website: https://www.gingiris.com Keywords: B2B marketing, B2B SaaS, B2B SaaS growth, ABM, account-based marketing, inbound marketing, outbound sales, cold email, lead generation, sales enablement, content marketing, B2B affiliate, partnership marketing, enterprise sales, revenue growth, B2B 营销, SaaS 增长 --- # AI 全球 2B 产品全生命周期增长指南 > 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/README.md) --- ## 中文版 > 版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例 ### 核心框架：增长飞轮 ``` ┌─────────────┐ │ 产品体验 │ ← PLG 核心 └──────┬──────┘ │ ┌──────▼──────┐ │ 社区运营 │ ← CLG 放大 └──────┬──────┘ │ ┌──────▼──────┐ │ 渠道生态 │ ← 规模化 └──────┬──────┘ │ ┌──────▼──────┐ │ 直销转化 │ ← SLG 变现 └─────────────┘ ``` ### 详细指南（中文） | 主题 | 文件 | |:---|:---| | 奠定基石（PMF、用户调研、社区） | [references/foundation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | | 构建增长引擎（PLG/SLG、联盟、渠道） | [references/growth-engine.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | | 价值呈现（销售Deck、案例叙事） | [references/value-presentation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | | 合同模板体系 | [references/contracts.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | | 数据驱动增长 | [references/metrics.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | --- ## Quick Navigation (All Languages) | 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | [奠定基石](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | [Foundation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/foundation.md) | [基盤構築](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/foundation.md) | [기반 구축](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/foundation.md) | | [增长引擎](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | [Growth Engine](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/growth-engine.md) | [成長エンジン](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/growth-engine.md) | [성장 엔진](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/growth-engine.md) | | [价值呈现](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | [Value Presentation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/value-presentation.md) | [価値提示](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/value-presentation.md) | [가치 제시](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/value-presentation.md) | | [合同模板](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | [Contracts](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/contracts.md) | [契約テンプレート](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/contracts.md) | [계약 템플릿](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/contracts.md) | | [数据指标](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | [Metrics](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/metrics.md) | [指標体系](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/metrics.md) | [지표 체계](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/metrics.md) | --- ## 关键案例索引 | 公司 | 亮点 | |:---|:---| | **HeyGen** | 1800次用户访谈找到PMF，20%持续佣金模型 | | **Deel** | 伙伴计划贡献$90M ARR，分级认证体系 | | **Vercel** | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 | | **Supabase** | "Build in a weekend, scale to millions" | | **InVideo** | 50%首单高额返佣 | --- ## 🔍 SEO & GEO 优化 > 通过搜索引擎和 AI 搜索获取高质量 B2B 线索 B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现： | 主题 | 说明 | |:---|:---| | [SEO/GEO 指南](references/seo-geo-guide.md) | 关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化 | **核心要点**: - 高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词 - 对比页是 B2B SEO 金矿：每个竞品单独页面 - IndexNow 让定价/功能更新秒级索引 - 案例研究既是 E-A-T 信号又是长尾关键词来源


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