Skill: danielblinker83-bot/brand-dna (version 1.0.1)

--- name: brand-dna version: 1.0.0 description: Build a complete Brand Bible for any business — tone of voice, positioning, target audiences, messaging pillars, and visual identity guidelines. The foundation skill that all other content skills depend on. tags: [branding, marketing, strategy, tone-of-voice, positioning, content] author: contentai-suite license: MIT --- # Brand DNA — Universal Brand Bible Builder ## What This Skill Does Creates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice. ## How to Use This Skill **Step 1:** Tell the AI your brand details using this template: ``` BUSINESS NAME: [Your company/personal brand name] NICHE: [Your industry or specialty] LOCATION: [City/Country or "Global/Online"] TARGET AUDIENCE: [Who you serve — age, profession, pain points] UNIQUE VALUE: [What makes you different from competitors] TONE: [e.g., professional, casual, bold, empathetic, humorous] SERVICES/PRODUCTS: [List your main offerings] FOUNDER STORY: [Optional: your personal story or journey] ``` **Step 2:** The AI generates a complete Brand Bible with all sections below. --- ## Brand Bible Structure ### 1. Brand Identity ``` BRAND NAME: [Name] TAGLINE: [One powerful sentence that defines what you do] MISSION: [Why you exist — beyond making money] VISION: [Where you want to be in 5 years] CORE VALUES: [3-5 values that guide every decision] ``` ### 2. Tone of Voice #### Personality Keywords Define 5-7 words that describe how your brand "sounds": - Examples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium #### Writing Style Rules 1. **Address your reader directly** — use "you/your" not "one" 2. **Sentence length** — vary between short punchy lines and detailed explanations 3. **Jargon policy** — use industry terms only if your audience knows them 4. **Always include a CTA** — every piece of content should have a next step 5. **Authenticity rule** — share real experiences, not polished marketing speak 6. **Forbidden tone** — list what you will NEVER sound like #### Forbidden Words/Phrases List clichés and buzzwords your brand avoids: - Generic: "game-changer", "world-class", "seamless experience" - Overpromising: "guaranteed results", "100% success" - Your custom list: [add your own] ### 3. Target Audience Profiles #### Primary Audience — [Name your persona] ``` Demographics: [Age range, gender if relevant, location] Profession: [Job title or life situation] Pain Points: [Top 3 problems they face] Goals: [What they want to achieve] Where they hang out: [Instagram, LinkedIn, YouTube, etc.] Messaging hook: [The one sentence that makes them stop scrolling] ``` #### Secondary Audience — [Name your persona] ``` [Same structure as above] ``` ### 4. Positioning Statement **You ARE:** - [Specific strength 1] - [Specific strength 2] - [Specific strength 3] **You are NOT:** - [Misconception 1 to avoid] - [Misconception 2 to avoid] **Your Unfair Advantage:** [What you offer that no competitor can claim] ### 5. Messaging Pillars Define 3-5 content pillars — the main topics you always talk about: | Pillar | Topic | Why You Own This | Content Format | |--------|-------|-----------------|----------------| | 1 | [Topic] | [Your expertise/story] | [Post/Blog/Video] | | 2 | [Topic] | [Your expertise/story] | [Post/Blog/Video] | | 3 | [Topic] | [Your expertise/story] | [Post/Blog/Video] | ### 6. Visual Identity ``` PRIMARY COLOR: [Hex code or description] SECONDARY COLOR: [Hex code or description] ACCENT COLOR: [Hex code or description] TYPOGRAPHY: [Font style — serif/sans-serif, modern/classic] IMAGERY STYLE: [Real photos/illustrations/minimalist/bold graphics] AVOID: [What visual styles clash with your brand] ``` ### 7. Brand Voice Examples **How You Would Say It vs. Generic Marketing:** | Generic | Your Brand Voice | |---------|-----------------| | "We offer premium services" | "[Your authentic version]" | | "Contact us today" | "[Your CTA in brand voice]" | | "Quality guaranteed" | "[Your proof-based claim]" | --- ## Quick Brand Audit Checklist Before publishing any content, verify: - [ ] Does this match our tone of voice? - [ ] Would our target audience recognize themselves in this? - [ ] Does this align with at least one content pillar? - [ ] Is there a clear next step (CTA)? - [ ] Have we avoided our forbidden words/phrases? - [ ] Does this feel authentic, not corporate? --- ## Integration with Other Skills This Brand DNA skill feeds directly into: - **Blog Master** (skill 03) — blog tone and authority positioning - **Instagram Master** (skill 04) — hashtag strategy and visual style - **LinkedIn Authority** (skill 05) — thought leadership voice - **Email Campaigns** (skill 08) — newsletter personality - **All other content skills** — consistent brand voice everywhere **Always load Brand DNA first before using any other content skill.** --- ## Use with ContentAI Suite This skill works seamlessly with **[ContentAI Suite](https://contentai-suite.vercel.app)** — a free multi-agent marketing platform that uses your Brand DNA to generate content across all platforms automatically. → **Try it free:** https://contentai-suite.vercel.app


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