Skill: certainlogicai/seo-starter (version 1.0.2)

--- name: SEO Starter description: "Free SEO toolkit — keyword research, search intent matching, content structure, and E-E-A-T signals. Upgrade to Pro for technical audits + automated analysis." author: CertainLogic license: MIT homepage: https://certainlogic.ai/brain version: 1.0.0 --- # SEO — Starter Kit > **Rank higher with 4 battle-tested frameworks. No paid tools required.** --- ## Quick Start 1. **Pick a framework** below (Intent, Keywords, Content Structure, or Gap Analysis) 2. **Apply it to your website** — follow the checklist 3. **Optional:** Track keywords in Company Brain (`clawhub install company-brain-os`) **Time to first ranking improvement:** ~1 week --- --- ## 1. Search Intent Decoder **Best for:** Writing content that actually ranks ### Match intent to content type | Query Type | Intent | Content Format | Example | |------------|--------|----------------|---------| | "how to" | Informational | Step-by-step guide | "How to bake sourdough" | | "what is" | Informational | Definition + context | "What is Padel tennis" | | "brand + product" | Navigational | Product page + reviews | "Nike Air Max" | | "buy", "price" | Transactional | Sales page with CTA | "Buy MacBook Pro" | | "best", "vs", "review" | Commercial | Comparison + honest verdict | "Best CRM for startups" | ### How to check 1. Google your target keyword 2. Look at page 1 results — what format dominates? 3. Match that format or don't expect to rank **Rule:** A transactional query with 10 comparison posts ranking? Write a comparison post, not a sales page. --- ## 2. Keyword Research Without Tools **Best for:** Finding keywords when you have $0 ### Free Sources | Source | How to Use | What You Get | |--------|------------|--------------| | **Google autocomplete** | Type seed keyword, note completions | Real user queries | | **People Also Ask** | Search keyword, expand PAA boxes | Question-format keywords | | **Related searches** | Scroll to bottom of SERP | Long-tail variations | | **Google Trends** | Compare keywords over time | Trend direction | | **Search Console** | Check queries you already rank for | Your best opportunities | ### Process ``` Seed keyword → Autocomplete expansion → PAA questions → Related searches → Cluster into topic groups ``` ### Priority Matrix | Priority | Condition | Action | |----------|-----------|--------| | **P0** | You rank 5-15 | Optimize existing, easy wins | | **P1** | High volume + low competition | Create new content | | **P2** | Competitor gap | Write what's missing | | **P3** | Brand terms | Own your name | --- ## 3. Content Structure for Rankings **Best for:** Formatting content Google loves ### Requirements - **First 100 words** answer the query directly (featured snippet optimization) - **Table of contents** for long content (may appear as sitelinks) - **FAQ section** at bottom (captures "People Also Ask") - **Bulllet points** and **numbered lists** (preferred for snippets) - **Short paragraphs** (2-3 sentences max, especially mobile) ### E-E-A-T Checklist | Signal | Implementation | |--------|----------------| | **Experience** | First-hand case studies, data from your work | | **Expertise** | Author bio with credentials | | **Authoritativeness** | Cite authoritative sources with links | | **Trustworthiness** | Contact info, about page, updated dates | ### What NOT to do - Thin content (<300 words with no unique value) - Duplicate content without canonical tags - Changing publish date without updating content - Writing for search engines instead of humans --- ## 4. Competitive Content Gap Analysis **Best for:** Finding topics your competitors missed ### Template | Factor | Competitor 1 | Competitor 2 | You | |--------|--------------|--------------|-----| | Word count | | | | | Subtopics covered | | | | | Media (images, video) | | | | | Freshness (last updated) | | | | | E-E-A-T signals | | | | ### Find gaps 1. What questions do they NOT answer? 2. What formats do they NOT use? (tools, calculators, videos) 3. What depth do they lack? **Rule:** Don't beat them on THEIR terms. Find the gap and own it. --- ## Integration with Company Brain This starter kit works better with a brain: ```bash clawhub install certainlogicai/company-brain-os ``` Brain-enhanced SEO: - **Content intelligence:** Brain stores your best-performing content patterns - **Keyword clusters:** Brain organizes keywords by topic, not just lists - **Competitor tracking:** Brain remembers what you analyzed, updates when things change - **E-E-A-T library:** Brain stores your credentials, case studies, and proof --- ## Upgrade Path | Feature | Starter (Free) | Pro (Coming Soon) | |---------|----------------|---------------| | Research | Manual (free sources) | Automated scraping + analysis | | Audits | Manual checklist | Automated technical audit | | Tracking | Spreadsheet | Rank tracking dashboard | | Analysis | Manual comparison | AI-powered gap detection | | Reports | Markdown | PDF + client-ready reports | **Pro version:** Not yet available. Get notified at [certainlogic.ai/brain](https://certainlogic.ai/brain) --- *Built by CertainLogic — we dogfood this on ourselves.*


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