Skill: 1kalin/afrexai-copywriting-mastery (version 1.0.0)

--- name: afrexai-copywriting-mastery description: "Write high-converting copy for any medium — landing pages, emails, ads, UX, sales pages, video scripts, and brand voice. Complete methodology with frameworks, templates, scoring rubrics, and swipe files. Use when writing or reviewing any user-facing text." metadata: author: AfrexAI version: "1.0.0" tags: ["copywriting", "marketing", "sales copy", "UX writing", "conversion", "landing page", "email copy", "ads"] --- # Copywriting Mastery Complete copywriting system — from research to revision. Write copy that converts for landing pages, emails, ads, UX, sales pages, video scripts, and any user-facing text. ## Quick Copy Health Check Run `/copy-check` on any draft: | # | Check | Pass? | |---|-------|-------| | 1 | Does the headline pass the "so what?" test? | | | 2 | Is the reader's #1 objection addressed? | | | 3 | Can a 12-year-old understand it? | | | 4 | Is there ONE clear CTA per section? | | | 5 | Does it lead with benefit, not feature? | | | 6 | Would you stop scrolling for this? | | | 7 | Is every sentence earning its place? | | | 8 | Does it sound like a human wrote it? | | Score: X/8. Below 6 = rewrite before publishing. --- ## Phase 1: Research Before Writing Never write cold. Every piece of copy starts with research. ### Customer Voice Mining Where to find real language your audience uses: | Source | What to extract | Priority | |--------|----------------|----------| | Amazon reviews (competing products) | Frustrations, desired outcomes, exact phrases | 🔴 High | | Reddit/forums in your niche | Problems described in their own words | 🔴 High | | Support tickets / chat logs | Common questions, confusion points, language | 🔴 High | | Sales call transcripts | Objections, decision triggers, deal-breakers | 🔴 High | | Competitor landing pages | Claims, positioning, gaps they miss | 🟡 Medium | | Social comments on competitor posts | Complaints, wishes, unmet needs | 🟡 Medium | | Survey responses | Self-described goals and frustrations | 🟡 Medium | ### Voice-of-Customer Brief ```yaml audience: who: "[specific person, not demographic]" current_state: "[what life/work looks like now]" desired_state: "[what they want it to look like]" biggest_frustration: "[in their exact words]" trigger_event: "[what makes them search for a solution NOW]" messaging: primary_desire: "[the one outcome they'd pay anything for]" top_3_objections: - "[objection 1 — in their language]" - "[objection 2]" - "[objection 3]" proof_they_need: "[what evidence would convince them]" words_they_use: ["[exact phrases from research]"] words_to_avoid: ["[jargon, corporate speak they hate]"] ``` ### Awareness Level Assessment Every reader sits at one of 5 levels. Your copy must match: | Level | They know... | Your job | Lead with | |-------|-------------|----------|-----------| | **Unaware** | Nothing about the problem | Agitate the problem | Story / pattern interrupt | | **Problem-aware** | They have a problem | Show a solution exists | Empathy + "there's a better way" | | **Solution-aware** | Solutions exist | Why YOUR solution | Differentiation + proof | | **Product-aware** | Your product | Why NOW | Offer + urgency + risk reversal | | **Most-aware** | Everything | Just the deal | Price + CTA + deadline | **Rule: Most copy fails because it's written for the wrong awareness level.** --- ## Phase 2: Headline Engineering The headline does 80% of the work. If nobody reads past it, nothing else matters. ### 8 Headline Formulas That Work | # | Formula | Example | |---|---------|---------| | 1 | **How to [desired outcome] without [pain]** | "How to double your revenue without hiring another sales rep" | | 2 | **[Number] [things] that [benefit]** | "7 email subject lines that get 40%+ open rates" | | 3 | **The [adjective] way to [outcome]** | "The laziest way to build a 6-figure newsletter" | | 4 | **Why [common belief] is wrong** | "Why 'more content' is killing your conversion rate" | | 5 | **[Do thing] like [aspirational identity]** | "Write proposals like a top-1% closer" | | 6 | **[Specific result] in [timeframe]** | "First paying customer in 14 days" | | 7 | **Stop [mistake]. Start [better thing].** | "Stop guessing your pricing. Start using data." | | 8 | **What [authoritative group] knows about [topic]** | "What top SaaS founders know about churn that you don't" | ### Headline Quality Test Score each headline 1-5 on: | Dimension | 1 (Weak) | 5 (Strong) | |-----------|----------|------------| | **Specificity** | Vague promise | Exact number/result | | **Curiosity** | Predictable | "I need to know more" | | **Relevance** | Generic | Speaks to MY situation | | **Clarity** | Confusing | Instantly understood | | **Urgency** | "Whenever" | "I need this now" | Total ≥ 20 = publish. 15-19 = tweak. Below 15 = rewrite. ### Headline Anti-Patterns - ❌ Clever puns nobody gets - ❌ Questions the reader answers "no" to - ❌ Longer than 12 words (for ads/emails) - ❌ Leading with your company name - ❌ Using "we" instead of "you" --- ## Phase 3: Core Copy Frameworks ### PAS — Problem, Agitation, Solution Best for: email, short-form, ads, social posts. ``` [PROBLEM] — Name the specific pain they feel right now. [AGITATION] — Twist the knife. What happens if they don't fix it? What's it costing them? [SOLUTION] — Here's how to fix it. Introduce your product/service. ``` **Example:** > Your sales team spends 3 hours a day on manual data entry. (Problem) > > That's 15 hours a week per rep — $78,000/year in lost selling time across a 10-person team. Your competitors automated this last quarter. (Agitation) > > SalesFlow syncs your CRM in real-time. Zero manual entry. Your reps sell; the system handles the rest. (Solution) ### AIDA — Attention, Interest, Desire, Action Best for: landing pages, sales pages, long-form. | Stage | Job | Technique | |-------|-----|-----------| | **Attention** | Stop the scroll | Bold claim, surprising stat, pattern interrupt | | **Interest** | Keep them reading | Story, empathy, "me too" moment | | **Desire** | Make them want it | Benefits, social proof, future pacing | | **Action** | Get the click | Clear CTA, urgency, risk reversal | ### BAB — Before, After, Bridge Best for: case studies, testimonials, transformation stories. ``` [BEFORE] — Paint their current painful reality. [AFTER] — Show the transformed state they want. [BRIDGE] — Your product/service is the bridge between the two. ``` ### 4U Framework — Urgent, Unique, Ultra-specific, Useful Best for: headlines, subject lines, CTAs. Score each element 1-4. ### PASTOR — Problem, Amplify, Story, Testimony, Offer, Response Best for: long-form sales pages, webinar scripts, VSLs. ``` Problem: Name it in their words Amplify: What happens if they ignore it (emotional + financial cost) Story: Your/client's journey through the same problem Testimony: Social proof from people like them Offer: Present the solution with clear value stack Response: Tell them exactly what to do next ``` --- ## Phase 4: Copy by Medium ### Landing Pages **Structure (top to bottom):** 1. **Hero section**: Headline + subhead + CTA + hero image 2. **Problem section**: 3 pain points with empathy 3. **Solution section**: How it works (3 steps max) 4. **Benefits section**: Feature → Benefit → Proof for top 3-5 features 5. **Social proof**: Testimonials, logos, numbers 6. **Objection handling**: FAQ addressing top 3 concerns 7. **Final CTA**: Restate value prop + urgency + risk reversal **Landing page rules:** - One page = one goal = one CTA (repeated 3+ times) - Above the fold: headline, subhead, CTA, visual. Nothing else. - Feature → Benefit translation: "We have X" → "You get Y, which means Z" - Remove navigation (reduce exit points) - Social proof near every CTA - Page load < 3 seconds **Conversion benchmarks:** | Traffic source | Good | Great | |---------------|------|-------| | Cold ads | 3-5% | 8%+ | | Email list | 10-15% | 25%+ | | Organic/SEO | 5-8% | 12%+ | | Referral | 8-12% | 20%+ | ### Email Copy **Subject line formulas:** | Type | Formula | Example | |------|---------|---------| | Curiosity gap | "[partial reveal]..." | "The pricing mistake that cost us $47K..." | | Direct benefit | "How to [get result]" | "How to close 3x more deals this month" | | Social proof | "[Name/company] did [result]" | "How Stripe grew 10x with one email change" | | Urgency | "[Deadline] for [thing]" | "Last day for early-bird pricing" | | Personal | "Quick question, [name]" | "Quick question, Sarah" | **Email body rules:** - First line = hook (never "I hope this email finds you well") - One idea per email - Write at 5th-grade reading level - CTA button + text link (both) - P.S. line gets read — put your best hook or proof there - Mobile-first: short paragraphs, 1-3 sentences each ### Ad Copy (Facebook / Google / LinkedIn) **Facebook/Instagram ad structure:** ``` [Hook — 1 line that stops the scroll] [Problem — 1-2 lines of empathy] [Solution — what you offer, 1-2 lines] [Proof — one specific result or testimonial] [CTA — clear next step with low friction] ``` **Google Search ads:** - Headline 1: Include exact search keyword - Headline 2: Benefit or differentiator - Headline 3: CTA or trust signal - Description: Address the intent behind the search, not just the keyword **LinkedIn ad rules:** - Professional tone but not corporate - Lead with industry-specific insight - Use "you" more than "we" - Stats outperform stories on LinkedIn ### UX Copy **Microcopy decision table:** | Element | Pattern | Example | |---------|---------|---------| | **Buttons** | Verb + Object | "Save Changes", "Start Trial" | | **Errors** | What happened + How to fix | "Email already registered. Try logging in?" | | **Empty states** | What goes here + How to start | "No projects yet. Create your first one." | | **Loading** | What's happening + Expectation | "Generating your report... about 10 seconds." | | **Success** | What happened + Next step | "Payment confirmed! Check your email for receipt." | | **Confirmation** | Consequence + Escape hatch | "Delete this project? This can't be undone. [Cancel] [Delete]" | | **Tooltips** | One sentence max | "Your display name visible to other members." | | **Placeholder text** | Example format, not label | "[REDACTED_SECRET]" not "Enter your email" | | **404 page** | Empathy + Direction | "Page not found. Try searching or go home." | | **Onboarding** | Benefit of completing step | "Add your logo so clients see your brand." | **UX writing rules:** - Lead with the verb - No double negatives - Front-load the important word - Same word = same meaning everywhere (consistency) - Error messages: never blame the user ### Sales Pages (Long-Form) **Sales page blueprint (PASTOR extended):** 1. **Pattern interrupt headline** (curiosity + specificity) 2. **Opening story** (relatable struggle → discovery → transformation) 3. **Problem amplification** (emotional + financial cost of inaction) 4. **The "aha" moment** (insight that makes your solution inevitable) 5. **Solution introduction** (what it is, how it works, why it's different) 6. **Value stack** (everything they get — list each component with value) 7. **Social proof block** (3-5 testimonials with specific results) 8. **Objection crusher** (FAQ with embedded selling) 9. **Risk reversal** (guarantee with specific terms) 10. **Urgency/scarcity** (real deadline or limited availability) 11. **Final CTA** (restate transformation + exact next step) 12. **P.S.** (restate biggest benefit + guarantee + deadline) ### Video Scripts (VSL / YouTube) **Hook formula (first 5 seconds):** ``` [Surprising claim or result] + [Why you should keep watching] "We went from 0 to $1M ARR in 9 months using a system most founders ignore. Here's the framework." ``` **VSL structure:** 1. Hook (0-15 sec): Bold claim + qualify viewer 2. Problem (15-60 sec): Their situation, what they've tried, why it failed 3. Story (1-3 min): Your journey through same problem 4. Solution (3-5 min): The framework/system (teach, don't pitch) 5. Proof (5-6 min): Case studies, screenshots, testimonials 6. Offer (6-7 min): What they get, what it's worth, what they pay 7. CTA (7-8 min): Exactly what to do next + urgency --- ## Phase 5: Persuasion Techniques ### Feature → Benefit → "So What" Chain Never stop at the feature. Go 3 levels deep: | Level | Question | Example | |-------|----------|---------| | **Feature** | What is it? | "AI-powered email sorting" | | **Benefit** | What does it do for me? | "Saves you 45 minutes every morning" | | **So What** | Why does that matter? | "That's 15 extra hours a month to close deals instead of managing inbox" | **Rule: Always write at the "So What" level.** ### Social Proof Hierarchy Most persuasive → least persuasive: 1. **Specific results** — "$47K in 30 days" beats "great results" 2. **Named testimonials with photo** — Real people > anonymous quotes 3. **Logos of recognizable companies** — "Trusted by Stripe, Notion, Linear" 4. **Numbers at scale** — "12,847 teams use this" (odd numbers feel more real) 5. **Media mentions** — "Featured in TechCrunch" 6. **Certifications / awards** — SOC2, G2 badges 7. **Generic quotes** — "This is amazing!" (weakest — avoid if possible) ### Objection Handling in Copy | Objection Type | Copy Technique | Example | |---------------|---------------|---------| | "Too expensive" | Reframe as cost of inaction | "A single missed deal costs more than a year of this tool" | | "Don't have time" | Show time savings | "Setup takes 7 minutes. Most users save 2 hours/week by day 3" | | "We already have something" | Differentiate + switching cost is low | "Import your existing data in one click" | | "Not sure it works" | Risk reversal + proof | "60-day guarantee. Plus, here's what [similar company] achieved" | | "Need to ask my boss" | Give them ammo | "Here's a one-page business case to share with your team" | | "I'll do it later" | Urgency + future cost | "Every week you wait costs ~$2,400 in manual work" | ### Power Words by Emotion | Emotion | Words | |---------|-------| | **Urgency** | Now, today, limited, deadline, before, expires, last chance | | **Trust** | Guaranteed, proven, secure, certified, verified, backed | | **Curiosity** | Secret, hidden, little-known, surprising, discover, reveal | | **Exclusivity** | Members-only, invitation, insider, private, handpicked | | **Value** | Free, save, bonus, extra, included, no-cost, complimentary | | **Achievement** | Master, unlock, dominate, breakthrough, elite, accelerate | ### Words to Cut | Remove | Replace with | Why | |--------|-------------|-----| | "Very" | Stronger adjective | "Very good" → "excellent" | | "Really" | Nothing | Dead weight | | "In order to" | "To" | 3 words → 1 | | "I think" / "I believe" | State directly | Weakens authority | | "Leverage" | "Use" | Corporate jargon | | "Utilize" | "Use" | Same | | "Streamline" | Be specific | What does it actually do? | | "Best-in-class" | Prove it | Claims without proof = noise | | "Cutting-edge" | Describe the innovation | Show, don't label | --- ## Phase 6: Brand Voice System ### Voice Definition Template ```yaml brand_voice: personality: "[3 adjectives — e.g., bold, clear, warm]" we_are: - "[trait 1 with example]" - "[trait 2 with example]" - "[trait 3 with example]" we_are_not: - "[anti-trait 1 with example]" - "[anti-trait 2 with example]" - "[anti-trait 3 with example]" tone_spectrum: formal_casual: 7 # 1=corporate, 10=slang serious_playful: 6 # 1=grave, 10=goofy technical_simple: 4 # 1=jargon-heavy, 10=ELI5 reserved_enthusiastic: 7 # 1=muted, 10=exclamation marks vocabulary: always_use: ["build", "ship", "grow", "earn"] never_use: ["synergy", "leverage", "holistic", "paradigm"] our_terms: - internal: "user" → our_word: "builder" - internal: "subscription" → our_word: "membership" punctuation: contractions: true # "we're" not "we are" exclamation_marks: "sparingly — max 1 per page" em_dashes: "yes — for emphasis and asides" oxford_comma: true ``` ### Voice Consistency Checker Run on any draft: | # | Check | Pass? | |---|-------|-------| | 1 | Uses approved vocabulary? | | | 2 | Matches tone spectrum (±1 point)? | | | 3 | No banned words? | | | 4 | Consistent with "we are / we are not"? | | | 5 | Punctuation follows guide? | | | 6 | Could be read aloud naturally? | | | 7 | Sounds like the same person across all sections? | | --- ## Phase 7: Editing & Revision ### The 3-Pass Edit | Pass | Focus | Method | |------|-------|--------| | **1. Meaning** | Is the message right? | Read as if you know nothing about the product | | **2. Flow** | Does it read smoothly? | Read aloud — where do you stumble? | | **3. Trim** | Is every word earning its place? | Cut 20-30% of word count | ### Copy Tightening Techniques | Before | After | Technique | |--------|-------|-----------| | "We are in the process of building" | "We're building" | Kill gerunds | | "There are many reasons why" | "Here's why" | Cut throat-clearing | | "It is important to note that" | [delete] | Remove qualifiers | | "Our product helps you to be able to" | "Our product lets you" | Direct verb | | "A total of 47 customers" | "47 customers" | Drop filler | | "At this point in time" | "Now" | Plain English | | "Due to the fact that" | "Because" | Simplify | ### Readability Targets | Medium | Grade level | Sentence length | |--------|------------|----------------| | Social media | 5th grade | 8-12 words | | Email | 6th-8th grade | 10-15 words | | Landing page | 7th-8th grade | 12-18 words | | Blog post | 8th-9th grade | 15-20 words | | Technical docs | 10th-12th grade | 18-25 words | ### AI Copy Detection & Humanization Signs your copy sounds AI-generated: - Starts with "In today's fast-paced world" - Uses "leverage", "streamline", "revolutionize" - Lists exactly 3 things every time (rule of three) - Em-dash overuse - "It's important to note that..." - Vague attributions ("experts say", "many believe") - Perfect parallel structure in every list - No contractions Fix: Read it aloud. Would a smart friend say this at a bar? If not, rewrite. --- ## Phase 8: Conversion Optimization ### CTA Writing Rules | Rule | Bad | Good | |------|-----|------| | Verb + benefit | "Submit" | "Get My Free Report" | | First person | "Start your trial" | "Start my free trial" | | Reduce friction | "Buy now" | "Try free for 14 days" | | Create continuity | "Sign up" | "Continue to checkout" | | Match awareness | "Learn more" (aware) | "See pricing" (ready) | ### CTA Placement Strategy - After every major section (not just at the bottom) - Immediately after social proof - After addressing an objection - In hero section (above the fold) - Floating/sticky on long pages - **Rule: Minimum 3 CTAs on any page longer than 2 screens** ### Pricing Page Copy | Element | Copy rule | |---------|-----------| | Plan names | Describe the customer, not the plan ("Starter" → "Solo Creator") | | Feature lists | Benefits, not features ("500GB storage" → "Never worry about running out of space") | | Recommended plan | Visual highlight + "Most Popular" badge | | Annual vs monthly | Show savings as $ amount, not % | | Guarantee | Below pricing, not buried in FAQ | | Social proof | Right next to the buy button | ### A/B Testing Copy Elements Priority order (highest impact first): 1. Headlines (test first, always) 2. CTA button text 3. Social proof placement/format 4. Hero section subhead 5. Pricing page plan names 6. Email subject lines 7. Body copy structure **Minimum sample: 1,000 visitors or 100 conversions per variant before calling a winner.** --- ## Phase 9: Swipe File — Ready-to-Adapt Templates ### Welcome Email Template ``` Subject: You're in — here's your first win [First name], Welcome to [product]. The fastest way to see results: 1. [First action — takes 2 minutes] 2. [Second action — shows immediate value] 3. [Third action — "aha" moment] Most [product] users see [specific result] within [timeframe]. If you get stuck, reply to this email. A human reads every one. [Signature] P.S. [One bonus tip or resource link] ``` ### Cold Outreach Template (B2B) ``` Subject: [Specific observation about their company] Hey [name], Noticed [specific thing — recent hire, product launch, job posting]. That usually means [educated guess about their challenge]. We helped [similar company] [specific result] by [method in one sentence]. Worth a 15-minute call to see if it fits? [Signature] ``` ### Testimonial Request Template ``` Subject: Quick favor? (takes 2 min) Hey [name], Loved hearing that [specific result they mentioned]. Would you mind sharing that as a quick testimonial? Here's a format that makes it easy: - What were you struggling with before? - What result did you get? - What would you say to someone considering [product]? Even 2-3 sentences would be incredible. [Signature] ``` ### Feature Announcement Template ``` Subject: [New feature] is live — here's why it matters [First name], You asked for [thing]. We built it. [Feature name] lets you [benefit in one sentence]. Here's what changes: - [Before]: [old painful way] - [After]: [new easy way] [Screenshot or GIF] [CTA: Try it now] [Signature] ``` --- ## Phase 10: Copy Scoring Rubric Rate any piece of copy 0-100: | Dimension | Weight | 0-2 (Weak) | 3-4 (Solid) | 5 (Exceptional) | |-----------|--------|------------|-------------|-----------------| | **Clarity** | 20% | Confusing, jargon-heavy | Clear to target audience | Crystal clear to anyone | | **Specificity** | 15% | Vague claims | Some numbers/details | Precise, verifiable claims | | **Persuasion** | 15% | Lists features | Connects to benefits | "So What" chain on every point | | **Voice** | 15% | Generic / AI-sounding | Consistent, on-brand | Distinctive, memorable | | **Structure** | 10% | Wall of text | Good flow with headers | Perfect progressive disclosure | | **CTA Strength** | 10% | "Submit" | Clear next step | Irresistible with friction removed | | **Social Proof** | 10% | None or generic | Present and relevant | Specific results from similar buyers | | **Objection Handling** | 5% | Ignores concerns | Addresses top objection | Pre-empts all major objections | **Scoring:** 85+ = publish. 70-84 = one more edit pass. Below 70 = significant rewrite needed. --- ## Phase 11: Industry-Specific Copywriting ### SaaS Copy - Lead with the metric they care about (MRR, churn rate, time saved) - Use "your team" not "users" — B2B buyers picture their team - Competitor comparison tables work (be honest, highlight your strengths) - Free trial > demo request for products under $500/mo - Security/compliance badges matter — put them near CTAs ### Ecommerce Copy - Product descriptions: benefits first, specs second - Use sensory language ("buttery-soft leather" not "high-quality material") - Urgency: stock levels, shipping deadlines, limited runs - Size/fit guides reduce returns — invest in clear copy here - Reviews with photos > star ratings alone ### Professional Services Copy - Credibility first: years of experience, case results, credentials - Address the "do I need this?" question before "why you?" - Process transparency: show exactly what happens after they hire you - Use "when" not "if" — assume the engagement: "when we start your project" ### Healthcare / Regulated Copy - Compliance first — no unsubstantiated claims - Empathy + authority: "We understand [condition] because [credential]" - Clear disclaimers without burying them - Accessibility: plain language, alt text, screen-reader friendly --- ## Phase 12: Advanced Techniques ### Storytelling in Copy **Micro-story formula (50-100 words):** ``` [Character with relatable problem] → [Tried common solution, failed] → [Discovered different approach] → [Specific result] ``` **When to use stories:** Opening hooks, case studies, "about us" sections, testimonial framing, email openers. ### Anchoring Set a high reference point before revealing your price: - "Companies spend $50,000/year on this manually. Our tool costs $299/month." - "A single missed deal costs $15,000. This training is $497." ### Future Pacing Help the reader imagine life after buying: - "Imagine opening your laptop Monday morning and seeing..." - "Six months from now, your team will..." - "Picture this: you wake up to 3 new leads already qualified..." ### Pattern Interrupts Break expected copy patterns to re-engage attention: - One-word paragraphs: "Stop." - Direct questions mid-flow: "Still with me?" - Unexpected honesty: "This product isn't for everyone." - Format breaks: bold a single word in a long paragraph ### Scarcity & Urgency (Ethical) | Ethical ✅ | Unethical ❌ | |-----------|-------------| | Real deadline (cohort closes Friday) | Fake countdown timers | | Limited capacity (we take 5 clients/month) | "Only 2 left!" (lie) | | Early-bird pricing with end date | Perpetual "sale" pricing | | Beta pricing grandfathered in | Hidden price increases | --- ## Common Copy Mistakes | # | Mistake | Fix | |---|---------|-----| | 1 | Writing about yourself instead of the reader | Ctrl+F "we/our" — flip to "you/your" | | 2 | Features without benefits | Add "which means..." after every feature | | 3 | No clear CTA | One CTA per section, specific verb + benefit | | 4 | Burying the lead | Move your best point to the first line | | 5 | Too many ideas per page/email | One message. One CTA. One goal. | | 6 | Weak headline | Write 25 variations, pick the best | | 7 | No social proof | Add before publishing — even one testimonial helps | | 8 | Corporate jargon | Read aloud test: would a friend say this? | | 9 | Ignoring mobile readers | Short paragraphs, big buttons, scannable headers | | 10 | Never testing | A/B test headlines first, then CTAs | --- ## Natural Language Commands | Command | What it does | |---------|-------------| | `/copy-check` | Run the 8-point health check on a draft | | `/headline [topic]` | Generate 10 headline options with scoring | | `/rewrite [text]` | Tighten and improve existing copy | | `/email [type] [topic]` | Draft email using appropriate framework | | `/landing-page [product]` | Generate full landing page copy structure | | `/ad [platform] [product]` | Write platform-specific ad copy | | `/ux [element] [context]` | Write microcopy for specific UI element | | `/voice-check [text]` | Check copy against brand voice definition | | `/objection [concern]` | Write objection-handling copy | | `/testimonial-request` | Generate testimonial collection email | | `/score [text]` | Score copy on 0-100 rubric | | `/swipe [type]` | Get a ready-to-adapt template | --- *Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI agent skills that actually work.*


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