Skill: sergebulaev/linkedin-content-planner (version 1.0.0)

--- name: linkedin-content-planner description: Generate a 7-day LinkedIn content plan given a theme, audience, and content pillars. Produces per-day recommendations (pillar, format, hook, angle, CTA type, best time), daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week of posts and comments instead of ad-hoc shipping. Keywords: content plan, weekly calendar, content pillars, LinkedIn strategy, founder schedule. --- # LinkedIn Content Planner Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by Justin Welsh, Matt Gray, Jasmin Alic. Optionally adds a Product/Offer pillar at 10-15%. ## When to use - User asks "plan my week" or "what should I post this week" - User wants to escape ad-hoc shipping and establish rhythm - Before a launch week (user needs product-pillar alignment) ## Input - **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor" - **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs" - **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product - **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts) - **Voice samples** (optional): paths to past posts for voice calibration ## Output A markdown plan with: ### 7-day calendar | Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | |---|---|---|---|---|---|---| | Mon | — | (commenting day) | — | — | — | — | | Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | | Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | | Thu | 8:00 AM local | Community | Poll | — | "Which metric matters most" | Poll | | Fri | 9:00 AM local | Authority | Carousel | F10 Contrarian Historical | "AI agencies have been dying since 2023" | Soft offer | | Sat/Sun | — | (off) | — | — | — | — | ### Daily comment targets For each posting day: - **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs") - **Comment pattern** to apply (first-commenter, data-first, answer-their-question) - **Target count:** 10-20 substantive comments per day ### Weekly inbound-readiness check - [ ] At least 1 vulnerability post (Narrative) - [ ] At least 1 receipt/data post (Authority) - [ ] At least 1 soft offer or CTA-driving post - [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects - [ ] No pillar >60% of the week's posts - [ ] No duplicate formula used twice in the same week ## Rules - **3 pillars minimum, 5 maximum.** More than 5 dilutes signal. - **3-5 posts per week.** 6+/week triggers cannibalization signal in 360Brew. - **10-20 comments/day** on other creators. Comments drive more inbound than posts. - **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut). - **One format per pillar per week.** Don't stack 3 text posts for Authority — vary. - **Product/Offer pillar max 1 post/week.** Overuse kills trust. ## Formula → pillar mapping | Pillar | Preferred formulas | |---|---| | Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta | | Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap | | Community | F6 Comment-Gate (use sparingly), poll posts, spotlight mentions | | Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix) | ## Steps 1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided. 2. Validate pillar mix sums to 100%; warn if any pillar >60%. 3. For each posting day, pick: - Pillar (rotate to match mix) - Formula from that pillar's bank (don't repeat within 7 days) - Format (alternating text / carousel / poll per pillar rules) - Specific angle (user provides or skill generates) - Posting time (audience-timezone aware) 4. For each posting day, add 3-5 comment targets with suggested pattern. 5. Run inbound-readiness check; flag anything missing. 6. Return as markdown + optional JSON for Notion/Airtable import. ## Example See `references/example-plan-week.md` for a filled-in 7-day plan. ## Files - `SKILL.md` — this file - `references/example-plan-week.md` — worked example - `references/pillars-framework.md` — the 3-pillar discipline explained ## Related skills - `linkedin-post-writer` — generate each day's draft from the plan - `linkedin-comment-drafter` — execute the daily comment targets - `linkedin-thread-engagement` — track inbound from the comment strategy


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)