Skill: 1kalin/afrexai-community-growth-engine (version 1.0.0)

--- name: afrexai-community-growth-engine description: "Complete community building, engagement, and monetization system. From zero to thriving community — launch strategy, member engagement loops, content programming, moderation frameworks, growth tactics, monetization models, and health metrics. Works for Discord, Slack, Telegram, Circle, forums, or any platform." metadata: {"clawdbot":{"emoji":"🏘️","os":["linux","darwin","win32"]}} --- # Community Growth Engine 🏘️ Complete 12-phase system for building, growing, and monetizing communities. From launch strategy through engagement loops, moderation, growth tactics, and revenue — everything you need to run a thriving community. **Important:** Community advice, not legal counsel. Verify platform ToS, privacy laws (GDPR/CCPA), and local regulations for your jurisdiction. --- ## Phase 1: Community Strategy & Foundation ### Community Brief ```yaml community_brief: name: "" mission: "" # One sentence: who + what value tagline: "" # 8 words max type: "" # interest | practice | product | action | place target_member: who: "" # Specific person, not "everyone" pain_points: [] # 3-5 problems they have desired_outcome: "" # What transformation do they want? where_now: [] # Where do they currently hang out? willingness_to_pay: "" # free-only | low ($5-20) | mid ($20-100) | high ($100+) anti_members: # Who is NOT welcome (be specific) - "" value_proposition: "" # "The only community where [specific group] can [specific outcome]" differentiator: "" # Why this vs Reddit/Facebook/existing communities? business_model: "" # free | freemium | paid | hybrid revenue_target: "" # Monthly target platform: "" # discord | slack | telegram | circle | forum | other platform_rationale: "" # Why this platform specifically? ``` ### Platform Selection Guide | Platform | Best For | Pros | Cons | Cost | |----------|----------|------|------|------| | Discord | Gaming, tech, creator, large | Free, rich features, bots | Noisy, learning curve | Free | | Slack | Professional, B2B, small-mid | Familiar, threaded | Expensive at scale, history limits (free) | $7.25/user/mo | | Telegram | Crypto, international, quick | Fast, global, bots | Limited structure, spam-prone | Free | | Circle | Course creators, premium | Clean, integrations, paywall | Monthly cost, less sticky | $49+/mo | | Mighty Networks | Coaches, courses + community | All-in-one | Expensive, lock-in | $41+/mo | | Reddit (subreddit) | Discovery, SEO, niche | Massive reach, free | No ownership, algorithm changes | Free | | Geneva | Gen Z, social, casual | Mobile-first, clean | Smaller user base | Free | | Discourse | Long-form, knowledge base | SEO, ownership, self-host | Technical setup, less real-time | Free (self-host) | **Decision tree:** 1. Budget = $0 + tech audience → **Discord** 2. Budget = $0 + professional audience → **Slack** (free tier) or **LinkedIn Group** 3. Need paywall + courses → **Circle** or **Mighty Networks** 4. International/mobile-first → **Telegram** 5. Want SEO + discovery → **Reddit** (owned subreddit) or **Discourse** 6. Want full ownership → **Discourse** (self-hosted) ### Community Type Framework | Type | Definition | Examples | Key Metric | |------|-----------|----------|------------| | Interest | Shared passion | Photography clubs, book clubs | Engagement rate | | Practice | Shared profession | DevOps community, founders group | Knowledge sharing | | Product | Around a product | OpenClaw Discord, Figma community | Support deflection + advocacy | | Action | Shared cause | Climate groups, open source | Contribution rate | | Place | Geographic | City tech scenes, local groups | Event attendance | --- ## Phase 2: Community Architecture ### Channel/Space Structure **Discord example (adapt for your platform):** ``` 📌 START HERE #welcome — Auto-message, rules, role select #introduce-yourself — Template: name, role, what you're working on #rules — Community guidelines (link, not wall of text) 💬 GENERAL #general — Main conversation #off-topic — Non-community-topic chat #wins — Celebrate achievements (positive reinforcement loop) 🎓 KNOWLEDGE #resources — Curated links, tools, guides #ask-anything — Q&A (encourage answers from members, not just staff) #tutorials — Member-created guides #[topic-1] — Specific topic channel #[topic-2] — Specific topic channel 🔨 BUILD #show-your-work — Share projects for feedback #accountability — Public goals and check-ins #collabs — Find collaborators 📢 ANNOUNCEMENTS #announcements — Official updates (admin-only post) #events — Upcoming events, AMAs, workshops 🔒 PREMIUM (if applicable) #premium-general — Paid members only #premium-resources — Exclusive content #office-hours — Direct access to experts ``` **Channel rules:** - Start with 5-8 channels max — add more only when existing ones are consistently active - Archive channels with <5 messages/week for 3 consecutive weeks - Every channel needs a clear purpose in its description - Pin the "what this channel is for" message ### Role System ```yaml roles: - name: "New Member" auto_assign: true permissions: "read + post in general channels" visual: "🆕" - name: "Member" earn_criteria: "7 days + 10 messages + intro posted" permissions: "full access to public channels" visual: "✅" - name: "Active Member" earn_criteria: "30 days + 50 messages + helped 3 people" permissions: "member + create threads" visual: "⭐" - name: "Champion" earn_criteria: "90 days + consistent value + nominated by staff" permissions: "active member + moderate threads + beta access" visual: "🏆" - name: "Moderator" earn_criteria: "Champion + invitation" permissions: "full moderation powers" visual: "🛡️" - name: "Admin" earn_criteria: "Core team only" permissions: "everything" visual: "👑" ``` ### Onboarding Flow **0-24 hours (critical window — 70% of members who don't engage in 24h never will):** 1. **Immediate** (auto): Welcome DM with 3 specific actions ``` Welcome to [Community]! 🎉 Here's how to get started: 1. Introduce yourself in #introduce-yourself (use the template pinned there) 2. Check out #resources for our top guides 3. Jump into #general and say hi Pro tip: [one specific valuable thing they can do right now] Questions? Drop them in #ask-anything — someone usually responds within [X] hours. ``` 2. **Within 1 hour** (auto or manual): React to their intro with relevant emoji 3. **Within 4 hours**: A human (mod or champion) replies to their intro with a genuine, specific comment 4. **Day 2-3**: Tag them in a conversation relevant to their interests (from intro) 5. **Day 7**: Check-in DM: "How's it going? Finding what you need?" **Onboarding completion checklist:** - [ ] Posted introduction - [ ] Made first comment in a topic channel - [ ] Reacted to someone else's post - [ ] Received a reply from another member (not staff) - [ ] Accessed one resource --- ## Phase 3: Content Programming & Engagement Loops ### Weekly Content Calendar ```yaml weekly_calendar: monday: name: "Monday Momentum" type: "prompt" description: "Share your #1 goal for the week" channel: "#accountability" engagement_type: "participation" tuesday: name: "Tutorial Tuesday" type: "educational" description: "Member or staff shares a how-to" channel: "#tutorials" engagement_type: "learning" wednesday: name: "Wins Wednesday" type: "celebration" description: "Share something you're proud of this week" channel: "#wins" engagement_type: "positive reinforcement" thursday: name: "AMA / Expert Hour" type: "event" description: "Rotating guest or community expert" channel: "#events" engagement_type: "access" frequency: "bi-weekly" friday: name: "Feedback Friday" type: "peer_review" description: "Share work for constructive feedback" channel: "#show-your-work" engagement_type: "collaboration" weekend: name: "Weekend Reading" type: "curated" description: "Top 3 links from the week" channel: "#resources" engagement_type: "value delivery" ``` ### Engagement Loop Design **The CORE Loop (drives daily engagement):** ``` Trigger → Action → Variable Reward → Investment ``` 1. **Notification trigger**: New question in your area of expertise 2. **Action**: Answer the question 3. **Variable reward**: Social recognition (thanks, reactions, role upgrade) 4. **Investment**: Profile/reputation grows, making future rewards more valuable **7 Engagement Mechanics:** | Mechanic | Description | Example | Frequency | |----------|-------------|---------|-----------| | Prompts | Open-ended questions that invite sharing | "What's your biggest challenge this week?" | Daily | | Challenges | Time-bound goals with public accountability | "30-day shipping challenge" | Monthly | | Showcases | Members share work for feedback | "Show Your Work Friday" | Weekly | | AMAs | Expert access creates FOMO | "AMA with [expert] Thursday 2pm" | Bi-weekly | | Debates | Friendly disagreement drives engagement | "Hot take: [controversial opinion]" | Weekly | | Collaborations | Members work together | "Find a collab partner for [project]" | Monthly | | Celebrations | Public wins reinforce participation | "🎉 [member] just hit [milestone]!" | As earned | ### Conversation Starters That Actually Work **High-response templates:** - "What's one thing you learned this week that surprised you?" - "Hot take: [mild controversy in your niche]. Agree or disagree?" - "If you could only use ONE tool for [topic], what would it be and why?" - "[Before/after] — Share your transformation" - "What's your unpopular opinion about [topic]?" - "Rate your week 1-10 and explain in one sentence" - "Roast my [project/idea/setup] — I want honest feedback" **Low-response patterns to avoid:** - Yes/no questions - "What do you think about [thing]?" (too vague) - Questions requiring expertise most members don't have - Posts that are really announcements disguised as questions --- ## Phase 4: Moderation & Community Health ### Community Guidelines Template ```markdown # [Community Name] Guidelines **Our vibe:** [2-3 words describing the culture — e.g., "helpful, honest, humble"] ## The Basics 1. **Be kind, be specific.** Disagree with ideas, not people. Add context, not just opinions. 2. **No spam, no self-promo** (unless in designated channels). Sharing your work when relevant = cool. Drive-by links = not cool. 3. **Search before asking.** Someone probably answered it. When they didn't, ask away. 4. **Give more than you take.** Answer questions. Share resources. Celebrate others. 5. **Keep it on-topic.** #off-topic exists for a reason. 6. **No hate speech, harassment, or discrimination.** Zero tolerance. One strike. 7. **Protect privacy.** Don't share others' information without consent. ## Enforcement - **Gentle reminder** → **Warning** → **24h mute** → **Permanent ban** - Exception: Hate speech, doxxing, illegal content = immediate ban - Appeals: DM a moderator within 7 days ## Report Issues React with 🚩 or DM a moderator. All reports are confidential. ``` ### Moderation Decision Matrix | Behavior | Severity | First Offense | Second | Third | |----------|----------|---------------|--------|-------| | Off-topic post | Low | Redirect to correct channel | Gentle reminder | Mute 1h | | Self-promotion spam | Medium | Delete + DM warning | 24h mute | 7-day ban | | Heated argument | Medium | Cool-down reminder (public) | Thread lock + DM both | 24h mute | | Misinformation | Medium | Correct publicly (kindly) | Warning DM | 7-day ban | | Harassment | High | Immediate mute + investigate | Permanent ban | — | | Hate speech/slurs | Critical | Immediate ban | — | — | | Doxxing | Critical | Immediate ban + delete content | — | — | | Illegal content | Critical | Immediate ban + report to platform | — | — | ### Moderator Playbook **When someone is being difficult (but not rule-breaking):** 1. Assume good intent first — they might be having a bad day 2. Redirect publicly: "Hey, let's keep this constructive. What specifically would help?" 3. If continuing: DM privately — "I noticed some tension. What's going on?" 4. If still escalating: "Taking a quick break on this thread. Let's revisit in 24h." **When two members are fighting:** 1. Don't take sides publicly 2. Acknowledge both perspectives: "You both make valid points" 3. Lock the thread if it's derailing 4. DM both separately to de-escalate 5. If recurring: mediated conversation or separate them **Moderator burnout prevention:** - Rotate on-call moderators (never one person 24/7) - Maximum 2-hour active moderation shifts - Monthly moderator check-in: "How are you doing?" - Clear escalation path — mods shouldn't handle everything alone - Celebrate moderator contributions publicly --- ## Phase 5: Growth Engine ### The Growth Flywheel ``` Content creates value → Value attracts members → Members create content → Repeat ``` ### 12 Growth Tactics (Ranked by Effort/Impact) | Tactic | Effort | Impact | Best For | |--------|--------|--------|----------| | 1. SEO content → community | Medium | High | Long-term discovery | | 2. Cross-promotion with adjacent communities | Low | High | Quick growth | | 3. Guest AMAs | Low | Medium | Authority + reach | | 4. Member referral program | Medium | High | Quality growth | | 5. Social proof posts | Low | Medium | Conversion | | 6. Free resources with community CTA | Medium | High | Lead gen | | 7. Twitter/LinkedIn threads → community | Low | Medium | Audience funnel | | 8. Podcast/YouTube → community | High | High | Authority + funnel | | 9. Challenges (public + invite friends) | Medium | Medium | Viral loops | | 10. Partnership with tool/product | Medium | High | Aligned audiences | | 11. Paid acquisition (targeted) | High | Variable | Scale after PMF | | 12. Conference/event presence | High | Medium | B2B/professional | ### Member Referral Program ```yaml referral_program: mechanic: "unique invite link per member" tiers: - invites: 3 reward: "Custom role badge" - invites: 10 reward: "Access to premium channel for 1 month" - invites: 25 reward: "Free month of premium membership" - invites: 50 reward: "Lifetime premium + featured member spotlight" rules: - "Referred member must complete onboarding (post intro + 5 messages)" - "Self-referrals or bot accounts don't count" - "Tracked via platform invite link or custom bot" anti_gaming: - "Minimum 7-day activity from referred member" - "Manual review for sudden spikes" ``` ### Content-to-Community Funnel ``` Blog/SEO article ↓ CTA: "Join 500+ [role] discussing this daily" Social media post ↓ CTA: "The conversation continues in our community" YouTube/Podcast ↓ CTA: "Get the resources mentioned → community" Free resource/template ↓ CTA: "Get feedback on your version → community" Newsletter ↓ CTA: "This week's best community discussion" ``` --- ## Phase 6: Monetization Models ### Revenue Strategy Matrix | Model | Revenue | Effort | Best For | Typical Range | |-------|---------|--------|----------|---------------| | Free + premium tier | Recurring | Medium | Established communities | $10-50/mo | | Paid-only (gated) | Recurring | Low | High-value niche | $20-200/mo | | Course + community | One-time + recurring | High | Educators, experts | $200-2000 + $20-50/mo | | Sponsorships | One-time | Medium | Large audiences (5k+) | $500-5000/post | | Events/workshops | One-time | High | Practice communities | $50-500/ticket | | Job board | Recurring | Low | Professional communities | $100-500/listing | | Affiliate/referral | Commission | Low | Product communities | 10-30% commission | | Merch | One-time | Medium | Strong brand identity | $5-20/unit profit | ### Freemium Architecture ```yaml free_tier: access: - "General discussion channels" - "Weekly newsletter" - "Community events (limited)" - "Resource library (basics)" purpose: "Demonstrate value, build habit" premium_tier: price: "$[X]/month or $[X*10]/year" access: - "Everything in free" - "Premium discussion channels" - "Expert office hours (weekly)" - "Full resource library" - "Member directory" - "Priority support" - "Exclusive events/workshops" purpose: "Deeper value for committed members" vip_tier: price: "$[X*3]/month" access: - "Everything in premium" - "1:1 monthly call with expert" - "Private mastermind group (max 20)" - "Early access to everything" - "Input on community direction" purpose: "High-touch for power users" ``` ### Pricing Psychology for Communities - **Anchor high:** Show annual price, then monthly feels cheap - **Social proof in pricing:** "$29/mo — join 340 members" - **Loss framing:** "Members saved an average of $X last month" - **Grandfathering:** Lock in early members at lower price — they become loyal advocates - **Free trial:** 7 days for paid communities (not 30 — urgency matters) - **Community-specific:** Price should be <1% of the value members get (if you help people earn $10K more, $50/mo is nothing) --- ## Phase 7: Events & Programming ### Event Types & Frequency | Event | Format | Frequency | Prep Time | Engagement | |-------|--------|-----------|-----------|------------| | AMA (Ask Me Anything) | Text or voice | Bi-weekly | 2h | High | | Workshop | Live teaching + exercises | Monthly | 8h | Very High | | Co-working session | Silent work + check-ins | Weekly | 0.5h | Medium | | Challenge | Multi-day goals | Monthly | 4h | High | | Showcase/Demo day | Members present work | Monthly | 2h | High | | Book/Article club | Read + discuss | Bi-weekly | 1h | Medium | | Networking mixer | Breakout rooms | Monthly | 1h | Medium | | Town hall | Community updates + Q&A | Quarterly | 3h | Medium | ### Event Execution Template ```yaml event: name: "" type: "" date: "" time: "" # Include timezone + "your local time" link duration: "" host: "" pre_event: - "Announce 2 weeks before" - "Reminder 3 days before" - "Day-of reminder 2 hours before" - "Prep materials/questions sent 24h before" during: - "Start 2 min late (grace period)" - "Welcome + ground rules (2 min)" - "Main content (70% of time)" - "Q&A / discussion (25% of time)" - "Wrap-up + next steps (5% of time)" post_event: - "Summary posted in #events within 24h" - "Recording shared (if applicable)" - "Follow-up prompt in relevant channel" - "Feedback form (3 questions max)" success_metrics: attendance_rate: "" # RSVPs who showed up engagement: "" # Questions asked, chat messages satisfaction: "" # Post-event rating follow_through: "" # Action taken after event ``` --- ## Phase 8: Member Journey & Lifecycle ### The 5-Stage Member Lifecycle ``` Visitor → New Member → Active Member → Champion → Alumnus ``` | Stage | Duration | Goal | Actions | Risk | |-------|----------|------|---------|------| | Visitor | Pre-join | Convert to member | Landing page, social proof, free preview | Never joins | | New Member | 0-30 days | First value moment | Onboarding flow, personal welcome, quick win | Ghost (70% risk) | | Active Member | 1-6 months | Regular participation | Content loops, role progression, relationships | Fade out | | Champion | 6+ months | Leadership + advocacy | Mod roles, teaching, referrals, co-creation | Burnout | | Alumnus | Post-active | Positive relationship | Alumni channel, re-engagement campaigns | Negative word-of-mouth | ### Engagement Recovery Playbook **Detecting disengagement (leading indicators):** - Message frequency drops >50% week-over-week - Stops reacting to posts - Doesn't attend events they usually attend - Unsubscribes from notifications **Re-engagement sequence:** | Day | Action | Channel | Message | |-----|--------|---------|---------| | 7 (quiet) | Soft nudge | In-community | Tag in relevant conversation | | 14 | Direct reach-out | DM | "Hey [name], noticed you've been quiet. Everything ok? We miss your perspective on [topic]." | | 21 | Value delivery | DM | Share exclusive resource or early access to something | | 30 | Exit survey | DM | "No pressure at all — if you've moved on, we get it. Quick question: what could we do better?" | | 60 | Final reach-out | Email | "The door's always open. Here's what you missed: [best 3 things]" | ### Champion Development Program ```yaml champion_program: identification: signals: - "Consistently helpful answers (3+ per week)" - "Other members mention them positively" - "Creates original content/resources" - "Attends events regularly" - "Defends community culture naturally" development: month_1: - "Invitation conversation (DM)" - "Explain the role and expectations" - "Grant champion role and access" month_2: - "Shadow a moderator session" - "Lead one discussion or event segment" - "Feedback session with community lead" month_3: - "Independent moderation responsibilities" - "Create one piece of community content" - "Mentor one new member" rewards: - "Public recognition (featured member)" - "Free premium access" - "Early access to new features/content" - "Input on community decisions" - "Letter of recommendation / LinkedIn endorsement" - "Revenue share if applicable" burnout_prevention: - "Maximum 5 hours/week commitment" - "Scheduled breaks (1 week off per quarter)" - "Monthly 1:1 check-in" - "Right to step down gracefully anytime" ``` --- ## Phase 9: Community Health Metrics ### Dashboard ```yaml community_health: period: "" # weekly / monthly growth: new_members: 0 churned_members: 0 net_growth: 0 total_members: 0 growth_rate: "" # (new - churned) / total × 100 engagement: dau_mau_ratio: "" # Daily active / Monthly active (healthy: 20-50%) messages_per_day: 0 messages_per_member: 0 # Per active member threads_created: 0 avg_response_time: "" # Time to first reply on a question members_posting: 0 # Unique posters this period lurker_ratio: "" # Members who read but don't post (normal: 70-90%) quality: questions_answered: "" # % of questions that got a useful reply member_to_member: "" # % of replies from non-staff negative_incidents: 0 reported_messages: 0 member_satisfaction: "" # Monthly pulse survey (1-10) retention: day_7_retention: "" # % still active after 7 days day_30_retention: "" # % still active after 30 days day_90_retention: "" # % still active after 90 days onboarding_completion: "" # % completing onboarding steps revenue: mrr: "" # If monetized arpmm: "" # Average revenue per monetized member conversion_rate: "" # Free to paid churn_rate: "" # Paid member churn ``` ### Health Score (0-100) | Dimension | Weight | Scoring | |-----------|--------|---------| | Growth rate | 15% | >10%/mo = 100, 5-10% = 75, 1-5% = 50, 0% = 25, negative = 0 | | DAU/MAU ratio | 20% | >40% = 100, 25-40% = 75, 15-25% = 50, 5-15% = 25, <5% = 0 | | Member-to-member ratio | 20% | >70% = 100, 50-70% = 75, 30-50% = 50, 10-30% = 25, <10% = 0 | | 30-day retention | 20% | >60% = 100, 40-60% = 75, 25-40% = 50, 10-25% = 25, <10% = 0 | | Question answer rate | 15% | >90% = 100, 70-90% = 75, 50-70% = 50, 30-50% = 25, <30% = 0 | | Satisfaction score | 10% | >8/10 = 100, 7-8 = 75, 6-7 = 50, 5-6 = 25, <5 = 0 | **Score interpretation:** - **80-100:** Thriving — optimize and scale - **60-79:** Healthy — address weak dimensions - **40-59:** Warning — focused intervention needed - **20-39:** Critical — fundamental strategy review - **0-19:** Emergency — consider restart or pivot ### Benchmarks by Community Size | Metric | <100 | 100-500 | 500-2000 | 2000-10000 | 10000+ | |--------|------|---------|----------|------------|--------| | DAU/MAU | 30-50% | 25-40% | 20-35% | 15-30% | 10-25% | | Messages/day | 10-30 | 30-100 | 100-500 | 500-2000 | 2000+ | | Lurker rate | 60-70% | 70-80% | 80-90% | 85-95% | 90-95% | | Churn/month | 5-10% | 8-15% | 10-20% | 15-25% | 15-25% | | Staff ratio | 1:20 | 1:50 | 1:100 | 1:200 | 1:500 | --- ## Phase 10: Scaling & Advanced Patterns ### Scaling Milestones **0-100 members: "The Campfire"** - You (founder) are in every conversation - Personally welcome every member - Hand-pick early members for culture fit - Focus: relationships > content > growth **100-500 members: "The Village"** - Recruit first champions/moderators - Implement role system - Start weekly programming - Focus: engagement loops > growth **500-2000 members: "The Town"** - Formalize moderation team - Launch premium tier - Sub-communities/topic channels - Focus: retention > growth > monetization **2000-10000 members: "The City"** - Full moderator team with shifts - Ambassador program - Events team - Focus: culture maintenance > scaling > revenue **10000+ members: "The Metropolis"** - Regional/topic sub-communities - Paid community manager - Partner/sponsor program - Focus: governance > decentralization > sustainability ### Community-Led Growth (CLG) **Turning community into a growth engine for your product/business:** 1. **Support deflection:** Community answers questions → reduces support costs 2. **Product feedback loop:** Community surfaces bugs/requests → better product → happier customers 3. **Social proof factory:** Member success stories → testimonials → acquisition 4. **Content engine:** Members create content → SEO + social → new members 5. **Referral machine:** Happy members → invite peers → organic growth **Metrics that prove community ROI to leadership:** - Support tickets deflected ($ saved) - Feature requests surfaced → shipped - NPS of community members vs non-members - Customer lifetime value: community vs non-community - Pipeline influenced by community (B2B) ### Multi-Platform Strategy ```yaml multi_platform: primary: "" # Where deep conversations happen secondary: "" # Where discovery happens distribution: "" # Where content gets amplified example: primary: "Discord (core community)" secondary: "Reddit (discovery + SEO)" distribution: "Twitter + LinkedIn (content funnel)" sync_rules: - "Best community discussions → social media highlights" - "Social conversations → invite to community" - "Reddit answers → also post in community knowledge base" - "Never cross-post everything — curate" ``` --- ## Phase 11: Difficult Situations Playbook ### Scenario 1: Toxic Member Who's Also a Top Contributor 1. Private DM: specific examples of problematic behavior 2. "Your contributions are genuinely valuable. AND this behavior is hurting the community." 3. Clear expectations: "Here's specifically what needs to change" 4. 2-week observation period 5. If unchanged: remove. No one is bigger than the community. ### Scenario 2: Community Drama / Public Conflict 1. Don't delete (unless rule-breaking) — it looks like censorship 2. Lock the thread: "Pausing this for everyone to cool down" 3. Post a measured response acknowledging both sides 4. Address structural issues that caused the conflict 5. If recurring: create explicit policy and announce it ### Scenario 3: Growth Has Stalled **Diagnostic questions:** - Is the value proposition still clear and relevant? - Are existing members happy? (Ask them) - Where are potential members finding out about us? (Or not?) - Has a competitor emerged? - Is the content stale or repetitive? **Recovery tactics:** 1. Member interviews (5-10): "Why did you join? What keeps you here? What's missing?" 2. Relaunch energy: new event series, updated branding, "Season 2" framing 3. Strategic cross-promotion with 3 adjacent communities 4. Content audit: kill what's not working, double down on what is 5. Invite 10 "anchor members" who bring energy ### Scenario 4: Key Moderator/Champion Leaves 1. Thank them publicly and genuinely 2. Transition responsibilities over 2 weeks (not overnight) 3. Identify successor from active members 4. Document everything they did (processes, not just duties) 5. Alumni role — keep the door open ### Scenario 5: Platform Migration 1. Announce 4-6 weeks in advance with clear reasons 2. Run both platforms in parallel for 2-4 weeks 3. Make migration easy: step-by-step guide, welcome wagon on new platform 4. Migrate content/resources first, then direct conversations 5. Accept 20-40% member loss as normal — focus on retaining active members 6. Post-migration: gather feedback, fix pain points fast --- ## Phase 12: Community Audit & Review ### Monthly Review Checklist - [ ] Update health dashboard metrics - [ ] Review moderation log — patterns or recurring issues? - [ ] Check channel activity — any dead channels to archive? - [ ] Review onboarding completion rate — bottlenecks? - [ ] Read 20 random conversations — what's the vibe? - [ ] Check champion program — anyone burning out? New candidates? - [ ] Review growth sources — where are new members coming from? - [ ] Content audit — which programming gets engagement? What falls flat? - [ ] Revenue check (if monetized) — conversion rate, churn, ARPMM - [ ] Member feedback — any recurring requests or complaints? ### Quarterly Strategic Review ```yaml quarterly_review: what_worked: - "" what_didnt: - "" member_feedback_themes: - "" biggest_risk: - "" next_quarter_priorities: 1: "" 2: "" 3: "" experiments_to_run: - "" kill_list: - "" # What to stop doing ``` ### 100-Point Community Quality Rubric | Dimension | Weight | Score (0-10) | Weighted | |-----------|--------|-------------|----------| | Clear mission & value prop | 10% | | | | Onboarding experience | 10% | | | | Content quality & programming | 15% | | | | Member engagement (depth, not just volume) | 15% | | | | Moderation & safety | 10% | | | | Growth trajectory | 10% | | | | Member-to-member connections | 15% | | | | Retention & lifecycle management | 15% | | | | **TOTAL** | **100%** | | **/100** | --- ## Natural Language Commands | Command | What It Does | |---------|-------------| | "Design my community" | Full Phase 1-2 brief with architecture | | "Create community guidelines" | Custom guidelines from Phase 4 template | | "Plan this week's content" | Generate weekly content calendar | | "Set up onboarding flow" | Complete onboarding sequence | | "Build growth strategy" | 12-tactic plan prioritized for your stage | | "Design monetization model" | Revenue strategy with pricing | | "Plan an event" | Event template with pre/during/post | | "Run community health check" | Full metrics dashboard and score | | "Re-engage inactive members" | Recovery playbook with messages | | "Build champion program" | Champion identification and development plan | | "Handle [situation]" | Scenario-specific playbook from Phase 11 | | "Quarterly review" | Full audit with recommendations | --- *Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI-powered business systems that actually work.*

path: README.md
content: # Community Growth Engine 🏘️

Complete 12-phase system for building, growing, and monetizing online communities. From zero members to thriving ecosystem.

## What This Skill Does

Turns your AI agent into a community strategist that handles:

- **Strategy & Architecture** — Platform selection, channel design, role systems
- **Onboarding** — 24-hour activation flow that converts lurkers to participants
- **Content Programming** — Weekly calendar, engagement loops, conversation starters
- **Moderation** — Guidelines, decision matrix, moderator playbooks
- **Growth** — 12 tactics ranked by effort/impact, referral programs, content funnels
- **Monetization** — Free/premium/VIP tiers, pricing psychology, revenue models
- **Events** — AMA, workshops, challenges, co-working sessions
- **Member Lifecycle** — 5-stage journey with re-engagement playbooks
- **Health Metrics** — Dashboard with benchmarks by community size
- **Scaling** — Milestone-based playbooks from 0 to 10,000+ members

## Install

```bash
clawhub install afrexai-community-growth-engine
```

## Quick Start

Tell your agent:
- "Design my community" — Get a full strategy brief
- "Run community health check" — Score your community 0-100
- "Build growth strategy" — Prioritized tactics for your stage
- "Handle toxic member" — Scenario-specific playbook

## What's Inside

- 31KB SKILL.md with complete methodology
- Community brief YAML template
- Platform selection decision tree
- Channel architecture blueprints
- Onboarding flow with message templates
- Weekly content calendar system
- Moderation decision matrix with severity levels
- 12 growth tactics ranked by ROI
- Referral program design
- 3-tier monetization architecture
- Event execution templates
- Member lifecycle management
- Re-engagement sequence with copy
- Champion development program
- Health dashboard with benchmarks
- 100-point quality rubric
- 5 difficult situation playbooks
- Monthly + quarterly review templates
- 12 natural language commands

## ⚡ Level Up

Want the complete business context for your vertical?

**[AfrexAI Context Packs](https://afrexai-cto.github.io/context-packs/)** ($47 each) — Deep industry knowledge that makes your AI agent an expert in SaaS, Healthcare, Legal, Fintech, Ecommerce, and more.

## 🔗 More Free Skills by AfrexAI

- [afrexai-growth-engine](https://clawhub.com/skills/afrexai-growth-engine) — Complete growth system (AARRR, experiments, loops)
- [afrexai-customer-success](https://clawhub.com/skills/afrexai-customer-success) — Retention & expansion revenue
- [afrexai-brand-strategy](https://clawhub.com/skills/afrexai-brand-strategy) — Brand building & GTM
- [afrexai-social-media-engine](https://clawhub.com/skills/afrexai-social-media-engine) — Multi-platform content system
- [afrexai-conversion-copywriter](https://clawhub.com/skills/afrexai-conversion-copywriter) — Copy that converts

Browse all skills: [AfrexAI on ClawHub](https://clawhub.com/publishers/afrexai-cto)

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*Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI-powered business systems that actually work.* 🖤💛


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)