Skill: fengbabao0929/ipstory (version 1.0.0)

--- name: personal-brand-story description: Generate compelling personal brand stories following the proven "5-Step Story Structure" framework. Use this skill when users request: (1) Creating personal brand stories or introductions, (2) Writing entrepreneur/creator biographies, (3) Crafting personal origin stories, (4) Building "about me" pages for personal websites, (5) Writing personal narratives for marketing or social media. The framework includes: Pain Point Resonance → Key Turning Point → Conflict Depiction → Strong Philosophy Output → Highlight Results. --- # Personal Brand Story Generator Generate compelling personal brand stories using the proven 5-step framework. ## The 5-Step Story Structure Every effective personal brand story follows this structure: | Step | Purpose | Key Elements | |------|---------|--------------| | **1. Pain/Event Resonance** | Connect with reader through shared experience | Describe a relatable struggle, Paint a vivid picture, Use sensory details | | **2. Key Turning Point** | The "Why Change?" moment | What triggered the change, Use contrast (before/after), Use parallel sentences, Strong philosophy + belief output | | **3. Conflict Depiction** | Show the struggle during change | External obstacles (doubt, opposition, failure), Internal emotional struggle, Strong philosophy reinforcement | | **4. Strong Philosophy Output** | Elevate to universal truth | Counter-intuitive insights, Parallel sentences for impact, Memorable quotes/golden lines | | **5. Highlight Results** | Prove with data and social proof | Effort invested, Data/results/case studies, Before/after comparison, User testimonials | ## Writing Principles ### Tone & Style - **Authentic vulnerability**: Share real struggles, not curated perfection - **Specific over generic**: Use concrete numbers, dates, names - **Emotional resonance**: Connect to universal human experiences (family, fear, loss, ambition) - **Professional credibility**: Balance personal story with expertise proof ### Data Requirements For each story, gather: - **Origin story**: Where you started (specific salary, position, situation) - **Turning point**: Exact moment or event that triggered change - **Obstacles**: Specific challenges faced (internal and external) - **Proof points**: Hard numbers, timelines, recognizable names - **Philosophy**: Core beliefs that guide your work ### Common Patterns **Pattern A: Corporate Escape** - Starts: Stable job, unfulfilled - Turning Point: Health scare, family event, burnout realization - Conflict: Leaving security, others' doubts, early failures - Result: Built successful business on own terms **Pattern B: Expert to Entrepreneur** - Starts: High achiever in corporate/field - Turning Point: Realized income ceiling, wanted impact + freedom - Conflict: Imposter syndrome, pricing fears, scaling challenges - Result: Multiple income streams, recognized authority **Pattern C: Phoenix Rising** - Starts: Hit rock bottom (loss, failure, setback) - Turning Point: Decision to rebuild differently - Conflict: Rebuilding from nothing, proving worth - Result: Stronger than before, helping others avoid same fate ## Quick Start Template ``` # Title: [Your Story Hook] [Hook paragraph - capture attention with a provocative statement] ## Part 1: The Before (Pain Point Resonance) - Describe your starting situation with specific details - Show, don't tell - use sensory language - Make it relatable to your target audience ## Part 2: The Awakening (Key Turning Point) - The exact moment everything changed - Why it mattered - connect to deeper meaning - Use a quote or philosophy statement ## Part 3: The Struggle (Conflict Depiction) - External obstacles you faced - Internal doubts and fears - Show vulnerability ## Part 4: The Breakthrough (Strong Philosophy) - Core insight or realization - Counter-intuitive truth you discovered - Memorable line readers will quote ## Part 5: The Transformation (Highlight Results) - Specific achievements with numbers - Timeline of progress - Social proof and testimonials - How this helps your audience now [Closing - Call to action or connection invitation] ``` ## Workflow 1. **Gather input**: Interview the user for their story elements using the 5-step framework 2. **Structure content**: Organize into the 5-step structure 3. **Enhance with techniques**: Apply rhetorical devices (parallelism, contrast, golden lines) 4. **Add credibility**: Insert specific numbers, names, dates throughout 5. **Review against framework**: Ensure each of the 5 steps is present and compelling ## References For detailed examples and advanced patterns, see: - [reference.md](references/reference.md) - The original "Wanying" story as reference - [templates.md](references/templates.md) - Ready-to-use story templates by industry

path: references/reference.md
content: # Reference: Wanying's Personal Brand Story

This is the original reference story that demonstrates the 5-step framework in action. Study this for tone, structure, and technique patterns.

## Title: From 2,400 to 6 Million Monthly - What Did I Do Right?

### Opening Hook
```
Hello, I'm Wanying Xiaojiejie. This content has two parts:
1. My entrepreneurship story
2. 100 money-making tips for entrepreneurs
```

### Step 1: Pain Point Resonance (The Before)

**Pattern: Financial Struggle + Relatable Context**

"Are you satisfied with small stability, thinking a peaceful life is the best?

Every day you have a job, monthly salary, weekend gatherings with friends - life is pleasant, right?

That was me once. Born in a teacher's family, parents started from scratch, both became the youngest principals in the area.

Like many, I never felt what 'lack of money' felt like growing up."

**First Money Awareness - Specific Details:**
- Monthly salary: 2,400
- Total with overtime: ~4,000
- 60% spent on learning/certifications
- Wall Street English loan: 2,500/month
- Remaining money: only enough for one bedroom rent and cafeteria food
- "No money for clothes like other girls"

**Second Money Awareness - Study Abroad:**
- Peking University graduate, exchange to Italy's Bocconi University
- Salary cut in half for remote work arrangement
- Spent all savings on travel and study in Europe
- "I wish my salary were higher"

### Step 2: Key Turning Point (The Awakening)

**Pattern: Emotional Shock + Life Event**

"Third time was my true money consciousness awakening.

Winter 2017, I returned home for dad's birthday, unexpectedly learned my second aunt - like a mother to me - was diagnosed with late-stage cancer. A thunderbolt struck our entire family."

**Build Emotional Connection:**
- Aunt had no children, treated her like her own daughter
- Childhood spent with aunt beside parents
- "She taught me children's songs, made red bean soup, took me to pick flowers"
- "Before high school exams, she handled all my meals"
- "When I was heartbroken, she traveled to Beijing to cook warm meals for me"

**The Realization:**
"When she underwent major surgeries and was hospitalized again, I suddenly realized - accidents come without warning. I discovered something more expensive than studying abroad: cancer treatment costs. I finally awakened - I need to earn serious money."

### Step 3: Conflict Depiction (Internal & External Struggle)

**Pattern: Identity Crisis + Social Judgment**

"Many people didn't understand - a Peking University graduate doing weishang (WeChat business)?"

**External Doubts:**
- "How can a Peking University girl do weishang?"
- "Won't people block you?"
- "It's so low class"

**Internal Philosophy Response:**
"I've never cared much how others see me. Others' thoughts are beyond your control. Why focus on things you can't control instead of improving yourself? What you learn, no one can take. What you earn, no one can take."

**The Counter-Argument:**
"Selling is everywhere - in relationships, work, finding partners, even between nations. Confucius had 3,000 disciples and traveled promoting his philosophy. What's shameful about earning through honest effort?"

### Step 4: Strong Philosophy Output (Core Beliefs)

**Key Philosophical Statements:**

1. **On Creating vs. Encountering Life:**
"I love a quote: 'Rather than encountering life, create life.'"

2. **On Teaching Others How to Treat You:**
"Psychologist McGraw said: 'How others treat you is what you teach them.' I firmly believe this. How others view your weishang depends on the attitude and stance you present."

3. **On Risk Management:**
"Earning money isn't the goal - resisting sudden life risks is."

4. **On Diversified Income:**
"In this era, relying on one salary means living carefully. Build multiple income channels for more life control."

5. **On Value Exchange:**
"Sales is essentially 'value exchange.' Every job is selling your time for wages. Smart employees invest in themselves for better value exchange."

### Step 5: Highlight Results (Data & Social Proof)

**The Credentials (Build Credibility):**
- Peking University Master's
- 7 bestselling books, topped Dangdang inspirational charts
- Multi-million private domain operator
- Led 330 partners to generate 22.86M in 50 days
- Led 137 students to create 5.6467M in 28 days
- From 0 to 10M annual income in 5 years
- Monthly income: 6M+
- Only 1 boss + 1 assistant

**The Journey Timeline:**
| Phase | Income | Achievement |
|-------|--------|-------------|
| First job | 2,400/mo | Entry-level finance |
| Corporate | 6-figure | Finance executive |
| Side hustle | First year: 1M+ | Built weishang team |
| Full-time entrepreneur | 2 weeks: 120K+ | Left corporate |
| Today | 6M+/mo | Multiple income streams |

**Case Studies (Social Proof):**
- Hejia teacher: 10M+ in 1 year as chief operator
- Hong Kong Finance Couple: 1.2M+ in single month
- Various IPs: Helped dozens achieve 5-7 figure monthly income

**Student Results:**
- 1,500+ paid users at 10K price point
- 99% satisfaction rate
- 60% referral rate
- Students grew from 5-figure to 7-figure monthly income

### The Offer (What I Can Provide)

1. Million-level marketing strategy, private domain launch operations, viral launches, batch high-ticket conversion - help you earn in one month what you used to earn in a year

2. Teach you to build a friend circle that attracts passive income without advertising, plus automated sales systems

## Writing Techniques to Copy

### 1. Use Specific Numbers
- "2,400 monthly salary" (not "low salary")
- "50 days, 330 partners, 22.86 million revenue" (precision = credibility)
- "75 hours of tossing and turning before deciding to quit"

### 2. Emotional Anchoring
- Connect money to loved ones (aunt's cancer)
- Use sensory details (red bean soup, warm meals)
- Show vulnerability (afraid of aging, wanting mom to stay young)

### 3. Contrast Techniques
- "Peking University graduate" vs. "weishang"
- "Corporate executive" vs. "entrepreneur"
- "Stable job" vs. "multiple income streams"

### 4. Philosophy Statements
- "Rather than encountering life, create life"
- "How others treat you is what you teach them"
- Make these quotable and memorable

### 5. Proof Over Claims
- Don't just say "I'm successful" - show the numbers
- Include recognizable names (Peking University, Hejia teacher)
- Show timeline progression
- Include student/testimonial results

### 6. Universal Human Experiences
- Fear of aging parents
- Wanting more freedom
- Questioning life choices
- Balancing security vs. risk


path: references/templates.md
content: # Personal Brand Story Templates

Ready-to-use story templates organized by industry and story type. Fill in the bracketed sections with your specific details.

## Template A: Corporate Escape (Corporate → Entrepreneur)

**Best for:** Former employees who left stable jobs to build businesses

```
# [Title: From [Old Position] to [New Achievement], I Found What Really Matters]

You know that feeling - [describe the false security: steady paycheck, predictable routine, everyone thinks you've "made it"]?

That was me [number] years ago. I was [position] at [company type], earning [specific salary], with [perks/benefits]. From the outside, life looked perfect.

## The Crack in the Facade

But beneath the surface, [describe the pain: burnout, lack of purpose, missing family moments, feeling like a cog in the machine]

I remember [specific moment: sitting at desk at 2am / missing child's event / staring at ceiling unable to sleep]. Something inside me whispered: "Is this it? Is this all there is?"

## The Turning Point

[Date/Event], everything changed.

[Describe the catalyst: health scare, layoff, parent's illness, mentor's death, book that changed perspective]

For me, it was [specific event]. [Describe vividly - what happened, who was there, what was said/felt]

That day I realized: [the epiphany - life is short / security is an illusion / I was building someone else's dream]

## The Leap into Unknown

Leaving felt [emotion: terrifying / exhilarating / impossible]. [People said: "You're crazy" / "What about your career?" / "You'll be back"]

[Describe specific obstacles: first 6 months with no income / doubting yourself daily / family's concern / failed first attempt]

There were nights I [specific low point: almost gave up / questioned everything / cried in the shower]

But I held onto [one thing: a vision / a promise / a belief]

## The Breakthrough

Then [describe the turning moment: first big client / product launch / viral moment]

I discovered [core insight: the truth that changed everything]

[Philosophy statement - something quotable]:
"[Your memorable line about what you learned]"

## The Transformation

Fast forward to today:

- [Specific achievement 1 with numbers]
- [Specific achievement 2 with numbers]
- [Client/student count or revenue]
- [Before/after comparison: went from X to Y]

But more than the numbers, what matters is [deeper impact: time freedom / helping others / building legacy]

Now I help [target audience] achieve [specific outcome]. Because I believe [closing philosophy statement]

If you're ready to [call to action], let's connect.

[Your name]
[Your tagline]
```

---

## Template B: Expert to Authority (Specialist → Industry Leader)

**Best for:** Professionals who established authority and built premium offerings

```
# How I Became the Go-To [Field] Expert for [Specific Outcome]

Everyone asks me: "[Common question about your success or method]"

Let me tell you a story they don't teach in [degree/certification].

## The Hidden Struggle

By all traditional measures, I was "successful."

[Credentials: degrees, certifications, prestigious positions]
[Experience: years in field, big names worked with]
[Achievements: awards, recognition]

But secretly, I was struggling with [the hidden problem: pricing fears, imposter syndrome, income ceiling, trading time for money]

I remember [specific moment of frustration: client who wouldn't pay value / watching less qualified people earn more / realizing I'd hit a ceiling]

## The Mindset Shift

Then I met/discovered/read [the catalyst: mentor, book, conference]

Everything changed when I understood [the key insight]

It wasn't about working harder. It was about [the real key: positioning / packaging / mindset shift]

[Philosophy statement]:
"[Your memorable insight about expertise vs. perceived value]"

## The Risky Move

I decided to [bold action: raise prices 5x / launch premium offer / niche down]

People thought I was crazy. [Specific doubts: "Who will pay that?" / "You'll lose all clients" / "Too specialized"]

But I knew [your conviction: the value I deliver / the transformation I create / the problem I solve]

First month: [what happened - surprisingly good or struggle]
First year: [the real results with numbers]

## The Authority Building

Here's what I did differently:

1. [Specific strategy 1 with example]
2. [Specific strategy 2 with example]
3. [Specific strategy 3 with example]

[Describe a specific client success story with numbers]

Then something magical happened - [referral snowball / industry recognition / waiting list]

## Today's Reality

Now I:
- [Achievement 1 with numbers]
- [Achievement 2 with numbers]
- [Achievement 3 with numbers]

I work with [type of clients] who [problem they have], helping them [outcome you deliver].

[Closing philosophy]:
"[Final memorable quote about expertise, value, or success]"

Want to learn how? [Call to action]

[Your name]
```

---

## Template C: Phoenix Rising (Rock Bottom → Comeback)

**Best for:** Stories of overcoming major setbacks

```
# [Title: From [Low Point] to [Current Success], Here's My Story]

[Hook: A provocative statement or question about resilience]

## The Fall

[Date/Year], I lost everything.

[Describe the rock bottom vividly but briefly: job loss, divorce, bankruptcy, illness, betrayal - with specific details]

I remember [specific moment at rock bottom: what you saw/felt/thought]

[What people said: "Give up" / "It's over" / "You'll never recover"]

I won't lie - there were days I [describe the dark moments: couldn't get out of bed / questioned everything / lost hope]

## The Decision

But [date/moment], something shifted.

[Describe the catalyst: child's words, small win, mentor's advice, spiritual moment]

I realized [the epiphany: rock bottom is a foundation / failure is data / I'm still here]

[Philosophy statement]:
"[Your memorable line about hitting bottom and rising]"

## The Climb Back

Starting from zero meant [specific struggles: rebuilding from scratch, proving myself again, financial hardship]

I focused on [what you did: one small step, then another]

[Timeline of recovery with milestones]:
- Month 3: [small win]
- Month 6: [medium win]
- Year 1: [major milestone]

[Describe a specific challenge during recovery and how you overcame it]

## The Unexpected Gift

Here's what I discovered - [the silver lining, the lesson]

What felt like the end was actually [the beginning of something better / a necessary reset]

[Specific insight about failure/resilience]

## Stronger Than Before

Today, I don't just have [previous level of success back]. I have [something better: wisdom, purpose, resilience]

- [Current achievement 1]
- [Current achievement 2]
- [Current achievement 3]

But more importantly, I now [deeper purpose: help others avoid my pain / guide people through similar struggles]

[Closing philosophy]:
"[Final quote about resilience, second chances, or purpose]"

If you're [situation reader might be in], know this: [message of hope]

[Your name]
```

---

## Template D: The Accidental Entrepreneur (Side Hustle → Full Time)

**Best for:** Those who started as a side project that grew

```
# What Started as [Modest Beginning] Now [Major Achievement]

[Hook: Something unexpected about your journey]

## The Beginning (That I Didn't Know Was a Beginning)

[Year], I started [thing that became your business] as a [side project / hobby / experiment]

I was [your situation: full-time job, student, parent] with [limited time/resources]

My goal was simple: [original modest goal: make extra $500 / learn a skill / help a few people]

First month: [specific humble beginnings - what happened, numbers]
First three months: [small progress]

## The Identity Crisis

Here's what I didn't expect - [the internal struggle: imposter syndrome, feeling like a fake, not "real" entrepreneur]

I remember [specific moment of doubt: someone asked "so what do you do?" and you struggled to answer]

The side hustle guilt was real. [Describe: late nights, missed events, juggling both]

[Philosophy about small beginnings]:
"[Your insight about starting small, side hustles, or not needing to be "ready"]"

## The Tipping Point

[Date/event], something clicked.

[What happened: viral post, big client, crossed revenue threshold, quit job moment]

I realized [the realization: this could be real / I was already doing it / fear was holding me back]

The scary decision: [quitting job, going full-time, investing money]

[What people said: concerns, doubts]

## The Growth

From there, [describe the growth journey with specific milestones]

Year 1: [numbers/achievements]
Year 2: [numbers/achievements]
Year 3: [numbers/achievements]

[Describe a specific challenge during growth and how you solved it]

## Current Reality

What started as [modest beginning] is now [current reality with numbers]:

- [Achievement 1]
- [Achievement 2]
- [Team/community size if applicable]

I now help [target audience] achieve [outcome]

[Closing philosophy]:
"[Final insight about accidental success, taking leaps, or trusting the journey]"

[Your name]
[Your tagline]
```

---

## Template E: The Method Finder (Struggled → Discovered System)

**Best for:** Those who discovered a repeatable method after trial and error

```
# I [Failed/X Times] Before Discovering the [Your Method] Framework

[Hook: A question about common struggle in your field]

## The Struggle Was Real

Like many in [your field], I [describe the common struggle: tried everything, got nowhere, felt stuck]

For [time period], I:
- [Attempt 1 that failed]
- [Attempt 2 that failed]
- [Attempt 3 that failed]

I felt [emotions: frustrated, like giving up, wondering if this was possible]

[Specific low moment: ready to quit, wasted money/time]

## The Discovery

Then [how you found the breakthrough: coaching, research, experimentation, accident]

I noticed something [the pattern/insight that changed everything]

[Philosophy statement about the problem]:
"[Your insight about why most people fail / what's actually missing]"

## The Framework Born

From that insight, I developed [name of your method/framework]:

Step 1: [Framework step 1]
Step 2: [Framework step 2]
Step 3: [Framework step 3]

[Explain briefly what makes it different - don't over-explain, just the key distinction]

## The Proof

First person I tried it with: [case study with numbers]
Then: [another case study with numbers]

Now I've:
- [Total results: people helped, outcomes achieved]
- [Specific impressive stat]
- [Before/after contrast: used to take X, now takes Y]

[Client testimonial style quote]: "[Insert result in their words]"

## Why This Matters

The [old way] vs. [your method]:

| Old Way | My Method |
|---------|-----------|
| [Struggle 1] | [Solution 1] |
| [Struggle 2] | [Solution 2] |
| [Struggle 3] | [Solution 3] |

[Closing philosophy]:
"[Final thought about systems, frameworks, or not having to struggle]"

Ready to try [your method]? [Call to action]

[Your name]
```

---

## Quick Fill: The 30-Minute Version

When time is limited, use this streamlined template:

```
# [Title: From [Starting Point] to [Current Achievement]]

Hi, I'm [name]. I help [target audience] achieve [main outcome].

## My Story

[Short paragraph: Where you started - 2-3 sentences with a specific struggle]

## The Turning Point

[Short paragraph: What changed - the catalyst moment in 2-3 sentences]

## The Result

[Bulleted list with numbers]:
- [Achievement 1]
- [Achievement 2]
- [Achievement 3]

## What I Believe

[One philosophy statement that sums up your approach]

## How I Can Help

[One sentence describing your offer]

[Link/Contact info]
```

---

## Philosophy Statement Generator

Use these patterns to create memorable quotable lines:

**Contrast Patterns:**
- "Most people X, but I learned Y"
- "The world says Z, but I discovered [opposite]"
- "I used to think [old belief], now I know [new truth]"

**Truth Bombs:**
- "[Obvious-sounding truth] that [experts/gurus] never talk about"
- "Everything changed when I realized [uncomfortable truth]"
- "The secret to [result] isn't [common answer], it's [unexpected answer]"

**Action-Oriented:**
- "Don't [common advice]. Instead, [your advice]."
- "Stop [thing people do]. Start [thing they should do]."
- "[Result] doesn't come from [source], it comes from [real source]"

**Identity-Focused:**
- "I'm not [common label], I'm [your distinction]"
- "[Your field] isn't about [surface thing], it's about [deeper thing]"
- "The difference between [mediocre] and [exceptional] is [one thing]"


path: assets/example-story.md
content: # 从大厂程序员到独立开发者：我是如何找到时间自由的

你好，我是阿明，一个追求时间自由的独立开发者。很高兴能分享我的故事。

---

## 一、从996到掌控自己的一天

**【阿明，坐标深圳】**

前大厂P7程序员，现独立开发者，数字游民，3个开源项目 maintainer，《程序员副业实战》作者，技术博客累计阅读100万+

**【近3年经历】**

1. 从腾讯离职后，通过SaaS产品+技术咨询实现年入150W+；

2. 带助200+程序员开启副业，学员从月入5位数提升到5位数，副业收入平均超过主业30%。

**【我的爱好】**

写代码/吉他/旅行

**【我能给大家提供的价值】**

1. 帮程序员从技术思维转型产品思维，打造属于自己的收入来源；

2. 教你用最低成本验证产品想法，避免浪费半年开发一个没人要的东西。

---

## 先有心境的转变，才有行动的突破

你是不是觉得进了大厂就万事大吉，35岁危机离自己很远？

每天写着重复的业务代码，年终奖拿个几十万，周末偶尔和朋友聚餐，生活挺安稳的？

曾经我也是这样的，我出生在一个普通工薪家庭，父母都是国企职工，从小教育我要好好读书，找个稳定的工作。

跟很多人一样，我从小就被灌输着"学而优则仕"的观念，考上好大学，进个大厂，就是人生赢家了。

我第一次对"稳定"产生怀疑，是我工作第三年，那年我28岁。

那是2020年的一天，我正在赶一个紧急的项目上线，连续通宵了3天，凌晨3点在公司楼下的便利店吃着关东煮，看着窗外空荡荡的街道。

我突然胃一阵剧痛，捂着肚子蹲在地上。那一刻我问自己：如果我明天倒下了，公司会怎样？会难过一周，然后继续招人来顶替我。我的家人会怎样？

我第一次感受到，所谓的"稳定工作"，原来是最不稳定的——你的收入完全依赖于老板的心情和公司的业绩。

我第二次对"职业规划"产生怀疑，是看到隔壁组的组长被裁员。

他33岁，985硕士，在大厂待了7年，月薪5万，有房贷有车贷，还有个刚上幼儿园的女儿。

那天上午还在开会，下午就被HR叫走了。N+1的赔偿确实不少，但之后呢？投了几百份简历，面试机会寥寥无几。

他跟我说的一句话我至今记得："阿明，我以为我很努力，其实我只是在用战术上的勤奋，掩盖战略上的懒惰。"

那是我第一次真正意识到，**把所有鸡蛋放在一个篮子里，是多么危险的事。**

第三次，是我真正觉醒的时刻。

2022年春节回家，我爸突然住院了。胆结石手术，不算严重，但需要住院一周。

我想请假陪护，但项目正处于关键期，领导说："阿明，这个项目很重要，你不好请长假，要不...你妈一个人行吗？"

我妈确实一个人照顾了我爸，但我视频的时候看到她憔悴的样子，心里像被针扎一样。

那时我意识到，**我连在家人最需要的时候，陪在他们身边的自由都没有。**

当我再回到深圳，坐在工位上写代码时，我突然问自己：阿明，你这辈子到底要什么？是别人眼里的"成功"，还是自己真正想要的生活？

于是我开始思考：怎样能有一份不依赖单一收入来源的生活？怎样能用自己的技能直接从市场赚钱，而不是通过公司这个中间商？

---

## 程序员的第一步副业，我做对了什么？

很多人问我，程序员做副业，写代码不是已经够累了吗？

但我发现一个很有意思的事情：

**大多数程序员的副业，还是在接外包、接私活，这本质上还是在用时间换钱，只是老板从一个人变成了很多人。**

而我选择的是另一种路径：**做产品，让代码为你工作，而不是你为代码工作。**

我向来不太在意别人的质疑。有人说"大厂程序员做产品能成？开玩笑"，但我想说，程序员恰恰是最适合做产品的人群之一——因为我们有实现想法的能力。

在辞职前，我用业余时间做了3年的副业探索：

第一个产品是一个Chrome插件，解决程序员日常痛点，上线第一个月就收到了500元的赞助。

第二个产品是一个小SaaS，帮自媒体人做数据分析，第一个月就赚了3000元。

第三个产品是一个付费课程，教程序员做副业，第一期就招募了100个学员，收入5万。

我把这些副业收入都存起来，当我的副业收入稳定超过主业的50%时，我知道，我可以裸辞了。

心理学家纳西姆·塔勒布在《反脆弱》中说："**有些事情能从冲击中获益，当你暴露在波动性、随机性中时，你反而会变强。**"

副业对我而言，就是这样一个反脆弱的存在。主业稳的时候，副业是锦上添花；主业不稳的时候，副业是安全网。

---

## 从职场人到独立开发者，那个决定性的时刻

2023年5月，老板找我谈话，说:"阿明，公司要搞降本增效，你这个组可能会被优化，但是...如果你愿意转岗到业务部门，我可以保你。"

那一刻，我看着老板认真的眼神，突然笑了。

我说："老板，谢谢你。不过，我本来也打算下个月辞职了。"

老板很惊讶："你疯了？现在外面环境这么差，你舍得这个铁饭碗？"

我笑了："**铁饭碗的真正含义，不是在一个地方吃一辈子饭，而是到哪里都有饭吃。**"

第二天，我提了离职。同事们都不理解，说我都P7了，年薪百万，这时候走是不是傻。

但我心里清楚：**我不是在放弃什么，我是在选择自己想过的生活。**

离职后的第一周，我给自己放了个假，去了一趟云南。在大理的古城里，坐在咖啡馆里写代码，窗外是苍山洱海。

那一刻我知道，我做对了。

---

## 创业第一年，我学到的最重要的一课

很多人以为我裸辞创业，是一场豪赌。

但他们不知道的是，**我不是All in，而是在辞职前，已经把副业练成了主业最坚实的"备胎"。**

我创业的底气，来自于我对自己财务状况和盈利能力的清醒计算。

**低风险创业模型 = 能力先行 + 模型验证 + 成本可控**

- **能力先行**：辞职前，我已经通过3年副业，打磨出了"产品开发+用户增长"的核心能力。
- **模型验证**：我不只自己赚到了钱，还帮助10个朋友做出了他们的第一款产品。
- **成本可控**：我的创业，从一台笔记本开始，没有办公室，没有员工，成本几乎为零。

辞职后的结果也验证了我的判断。不到3个月，我的产品月收入就突破了5万。我带的副业训练营，第二期就招募了200人，收入20万。

在我的创业道路上，如果说有什么东西起到了决定性的"杠杆"作用，那一定不是我的技术能力，不是我的大厂背景，而是我亲手打造的那些**"成功案例"**。

我的第一个爆款产品，是一个面向程序员的时间管理工具。上线6个月，积累了1万用户，月收入突破3万。

这个"超级案例"，像一块敲门砖，为我打开了全新的世界。越来越多的人在Twitter、在知乎、在GitHub上找到我，问我怎么做产品。

从这段经历中，我悟出了一个极其深刻的道理：**在商业世界里，你拥有多少张名校毕业证，多少个大厂P7、P8的头衔，都不如你拥有一个能拿得出手的、实打实的"成功案例"。**

超级案例，才是你在这个市场上，最硬的"通货"。

---

## 从年入50万到年入150万，最大的差异是产品思维

在年入50万阶段，你只需要做好一件事——**技术交付**

在年入150万阶段，你需要做好另一件事——**产品思维**

技术交付是做一个工具，而产品思维是做一个解决方案。

我发现很多程序员都不重视产品思维，觉得自己技术牛就够了，其实这种想法很可怕，会让你自我设限，丧失很多机会。

原来我也不信，但是当我看到太多技术不如我的人，赚的钱比我多太多，我发现，**真的不要用战术上的勤奋，掩盖战略上的懒惰。**

我把线上创业，分为四个阶段：

**小学生**：年收入5-10万，有相对成熟的产品

**中学生**：年收入10-50万，有稳定的用户增长

**大学生**：年收入50-100万，有多个收入来源

**研究生**：年收入100万以上，有系统化的产品矩阵

你现在上到几年级了？

---

## 从年入150万到更高，我又经历了什么？

而从年入50万到年入150万的跃迁，关键在于学会使用三种杠杆：**内容的杠杆、流量的杠杆，以及系统的杠杆。**

2024年，我进一步把产品体系化，把获客流程化，把交付标准化。

我不再是一个人在战斗，而是建立了一套可以自动运转的系统。

**如果你刚开始做独立开发**

- 没有产品想法，不知道做什么
- 有技术但不会做增长
- 想做产品但害怕失败

**如果你是程序员想搞副业**

- 只会写代码不会做产品
- 不知道怎么验证想法
- 想从技术思维转型产品思维

**如果你想成为数字游民**

- 想要时间自由地点自由
- 想用技能直接赚钱
- 想要多元化的收入来源

以上情况，都可以来找我。不管你的技术背景如何，我大概率能够帮助你找到方向，或者启发你的产品思路。

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**记住一句话：与其在大厂996，不如为自己打工。**

我是阿明，一个追求自由的独立开发者。如果我的故事对你有帮助，欢迎关注我的公众号，我会在那里分享更多关于独立开发、产品思维、副业探索的内容。


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