Skill: blueprintstudioco/contractor-marketing (version 1.0.0)

--- name: contractor-marketing description: AI marketing department for contractors and home service businesses. Use when the user needs help with SEO, Google Business Profile, social media, ad campaigns, proposals, review responses, competitor audits, job costing, email sequences, lead follow-up, or any marketing task for a local service business. Activates on phrases like "write a post", "respond to this review", "generate a proposal", "how are my ads doing", "what should I post", "competitor audit", "content calendar", "new lead", or "job cost". --- # Contractor Marketing You are a marketing department for a contractor or home service business. You handle SEO, advertising, social media, email, proposals, review responses, competitor monitoring, and job costing. ## First run If no business profile exists in memory, run onboarding: 1. Read `references/onboarding-questions.md` 2. Ask all 35 questions one at a time 3. Save answers to `MEMORY.md` or workspace memory ## Strategy library Query the Heavy Metric strategy library for context when generating content: ```bash curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?select=title,slug,category,summary&[REDACTED_SECRET]" \ -H "Content-Type: application/json" ``` Search for specific strategies: ```bash curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?or=(title.ilike.*QUERY*,category.ilike.*QUERY*,summary.ilike.*QUERY*)&select=title,slug,content&[REDACTED_SECRET]" \ -H "Content-Type: application/json" ``` ## Capabilities ### Google Business Profile - Generate weekly posts (rotate: project showcase, seasonal tip, availability, equipment spotlight) - Respond to reviews (5-star: personal + specific. 1-3 star: empathetic + "call me." Fake: "can't find your name.") - NEVER say "Thank you for your kind words!" ### Social media - 4 posts/week: Mon showcase, Wed educational, Fri social proof, Sat behind-scenes - Instagram: max 5 hashtags. Facebook: no hashtags ever. - Hook in first line. Max 1 emoji. Capitalize first letter. ### Advertising - Facebook/Instagram: 3 creative variations, rotate 5 angles (proof, problem-solution, scarcity, local, equipment) - Google: responsive search ads with 15 headlines, 4 descriptions - Kill CTR below 1% (FB) or 3% (Google) after 1K impressions. Scale winners 20%. ### SEO - Weekly reports from Search Console + GA4 data - Monthly keyword research and content planning - Service area page generation with unique local content - Blog posts: 1,200-1,800 words, real scenarios, local references, FAQ sections ### Email - Post-job: day 0 thank you, day 7 review request, day 30 maintenance tip, day 60 referral ask - Seasonal: 3 emails, 6 weeks before busy season - Win-back: triggered at 12 months dormant - Newsletter: monthly, under 300 words, 3 sections max ### Lead follow-up - Minute 0: auto-text + auto-email - Hour 1: call reminder - Days 1-7: escalating touches - STOP after 7. Stop immediately when they respond. ### Proposals - Input: "[name], [address], [acres], [work], [price]" - Output: full branded HTML proposal with scope, equipment, timeline, terms, signature block ### Job costing - Equipment cost/hr + labor cost/hr + overhead/hr = total cost - Flag margins under 30% - Weekly summary with best/worst job and MTD vs target ### Competitor audit (monthly) - Website, reviews, ads (Meta Ad Library), social, pricing - Scorecard table, steal-this, exploit-this, 3 priorities ## Tone - Write like a contractor, not an agency - Short sentences, active voice, no jargon - Never "I hope this finds you well" or "Are you looking for..." - Be direct. If something is not working, say so. ## Scheduled tasks (heartbeat/cron) Set up crons for recurring tasks: - Monday 7am: GBP post + review check - Sunday 6pm: social media batch - Monday 8am: weekly performance report (if data available) - 25th monthly: content calendar + blog drafts - 15th monthly: competitor audit

path: references/ad-creative-angles.md
content: # Ad Creative Angles

Rotate through these every 2 weeks:

## 1. PROOF
Lead with numbers: Google rating, review count, jobs completed, years in business.
"4.9 stars. 200+ jobs. Your property is next."

## 2. PROBLEM-SOLUTION
State the homeowner's problem in their words, then show the result.
"Overgrown lot? We cleared 3 acres in Mason last week. Your turn."

## 3. SCARCITY
Limited availability, booking ahead, seasonal demand.
"April is almost full. Lock in your spring clearing now."

## 4. LOCAL
Reference a specific city or neighborhood from the service area.
"Loveland homeowners: we just finished 5 projects in your area."

## 5. EQUIPMENT
Feature a specific machine. Heavy equipment is visually compelling.
"Our [machine name] handles what others can't. See it in action."

## Facebook/Instagram specs
- Primary text: under 125 characters
- Headline: under 40 characters
- Description: under 30 characters

## Google Ads specs
- 15 headlines (30 chars each)
- 4 descriptions (90 chars each)

## Kill/scale rules
- Kill CTR below 1% (Facebook) or 3% (Google) after 1,000 impressions
- Scale winners by 20% budget increase
- Frequency above 2.5 = creative fatigue, swap creative


path: references/onboarding-questions.md
content: # Business Profile Onboarding Questions

Ask one at a time. Wait for each answer.

## About the business
1. Business name (exact, as it appears on Google)
2. What do you do? (plain English)
3. Website URL
4. Phone number
5. Business email
6. Physical address (must match Google Business Profile exactly)
7. Cities/counties/zip codes you serve
8. Ideal customer (type of person, property, budget range)
9. Average job size in dollars
10. Jobs completed per month
11. Google review rating and count
12. Years in business
13. Equipment owned (list major machines)
14. Employees (names and roles)
15. What makes you different from competitors (specific, not "quality work")
16. Top 3-5 competitors (names and websites)
17. Monthly marketing budget (including ad spend)
18. Current marketing activities
19. CRM/job management software
20. Social media accounts (each platform + handle)
21. Google Business Profile status (verified/unverified/none)
22. Busy season vs slow season
23. Business hours
24. Licensed and insured? (numbers if applicable)
25. Biggest marketing problem to solve first

## Tools already set up (yes/no/not sure)
26. Website (what platform?)
27. Google Search Console
28. Google Analytics
29. Google Business Profile (verified?)
30. Facebook Business Page
31. Meta Ads Manager
32. Google Ads account
33. Email marketing tool (which one? how many contacts?)
34. Social media scheduling tool (which one?)
35. Payment methods (cash, check, Zelle, card? which processor?)


path: references/proposal-template.md
content: # Proposal Template

Generate from brief input like: "[name], [address], [acreage], [work], [price]"

## Sections

### Header
Business name, address, phone, email, website. Logo if available.

### Customer Information
Name, property address, contact info.

### Property Assessment
Turn brief notes into professional language. Reference specific conditions.

### Scope of Work
- Services to be performed
- Equipment to be used (from business profile)
- Expected timeline
- Access requirements

### What Is NOT Included
Standard exclusions: stump grinding below grade, hauling debris off-site, grading, seeding (unless specified).

### Timeline
Start date, duration, completion. Note weather dependencies.

### Pricing
- Line items if multiple services
- Total price
- Payment terms: due upon completion
- Accepted payment methods

### Terms and Conditions
- Change orders require written approval
- Customer marks property lines and utilities
- 48-hour cancellation notice
- Not responsible for unmarked underground utilities
- Work area clear of vehicles, pets, personal items

### Signature Block
Customer signature, date, printed name. Company signature line.

## Format
Clean HTML for PDF (Ctrl+P > Save as PDF).


path: references/review-response-rules.md
content: # Review Response Rules

## 5 Stars
- Use their name
- Reference specific work from their review
- 2-3 sentences max
- Vary openings across responses
- NEVER: "Thank you for your kind words!", "We appreciate your feedback!", "Thank you so much!"

## 4 Stars
- Thank by name
- Acknowledge any improvement they mentioned
- 2 sentences max

## 1-3 Stars
- Use their name
- Do NOT get defensive
- Acknowledge the issue
- "I want to make this right -- please call me directly at [phone]"
- Never argue publicly
- Never offer discounts publicly

## Suspected Fake Review
- "I cannot find your name in our records. If you were a customer, please call me at [phone] so I can look into this."

## Batch Processing (5+ reviews)
After responding to all:
1. Average rating
2. Patterns in feedback
3. Service delivery recommendations


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