Skill: kostja94/pricing-strategy-strategies (version 1.0.1)

--- name: pricing-strategy description: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator. metadata: version: 1.0.1 --- # Strategies: Pricing Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing **page** content and layout, see **pricing-page-generator**. For **discount** and promotional pricing, see **discount-marketing-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, value proposition, and competitors. Identify: 1. **Product type**: SaaS, tool, e-commerce 2. **Value metric**: What drives value (seats, usage, features) 3. **Market**: Competitor pricing; willingness to pay 4. **Goals**: Revenue, adoption, retention ## Pricing Models | Model | Use | |-------|-----| | **Subscription** | Recurring; monthly/annual; most SaaS | | **Freemium** | Free tier + paid; adoption then conversion | | **Usage-based** | Pay per use; API, credits | | **One-time** | Perpetual license; some tools | | **Hybrid** | Base + usage; tiered + overage | **Variable-cost products** (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure. ## Tier Design - **2–4 tiers** typical; avoid too many options - **Differentiation**: Clear "best for" per tier; feature gates - **Anchoring**: Lead with mid-tier or annual; make target option obvious - **Value metric**: Align price to value (seats, projects, API calls) ## Anchoring & Presentation - **Annual discount**: 15–25% for annual prepay; improves cash flow - **Decoy**: Higher tier makes mid-tier look better - **Most popular**: Highlight recommended plan - **Price display**: Monthly vs annual; show savings ## When to Use Discounts Discounts apply on top of base pricing. See **discount-marketing-strategy** for: - Annual commitment discounts - First-time / new customer promotions - Lifetime deals (LTD) - Seasonal (BFCM) - Referral, contest, affiliate codes **Principle**: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow. ## Output Format - **Pricing model** recommendation - **Tier structure** (plans, features, price points) - **Anchoring** approach - **Discount** fit (when to use; reference discount-marketing-strategy) - **pricing-page-generator** (page execution) ## Related Skills - **discount-marketing-strategy**: Promotional pricing; when and how to discount - **pricing-page-generator**: Pricing page content, structure, conversion - **landing-page-generator**: Click-through to pricing - **localization-strategy**: Pricing by market (true localization vs cosmetic); see Pricing Strategies section


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)