Skill: fengzie/mobazha-competitor-analysis (version 0.1.0)

--- name: competitor-analysis description: Analyze competitor products, reviews, and pricing to inform your Mobazha store strategy. Use when researching what to sell, how to price, or how to differentiate your products. --- # Competitor Analysis Research and analyze competitor products, customer reviews, and market positioning to make informed decisions for your Mobazha store. ## When to Use - Deciding what products to sell or add next - Setting prices for new or existing products - Understanding why competitors succeed (or fail) - Finding market gaps to exploit - Improving your product descriptions and positioning ## What It Produces | Output | Description | |--------|-------------| | **Market Overview** | Key players, price ranges, positioning | | **Review Insights** | What customers love and hate about competitors | | **Pricing Analysis** | Price ranges, value perception, sweet spots | | **Gap Analysis** | Underserved needs and opportunities | | **Action Plan** | Specific recommendations for your store | ## Workflow ### Step 1: Define Scope Tell the agent what you want to research: > "Analyze the market for [product category]. I'm selling on Mobazha and want to understand how competitors on [Amazon/Etsy/Shopify stores] are doing." The agent will confirm: - Product category / niche - Competitor platforms to research - Whether this is your product or a category you're entering - Known competitors (if any) ### Step 2: Gather Data The agent researches using web access: | Source | What to Collect | |--------|----------------| | **Competitor listings** | Titles, prices, descriptions, images | | **Customer reviews** | Ratings, top complaints, top praise | | **Pricing** | Range, average, premium vs budget tiers | | **Product features** | What's included, quality indicators | | **Marketing claims** | How they position themselves | ### Step 3: Analyze #### Review Analysis Analyze competitor reviews to find patterns: - **Top complaints** — Problems you can solve - **Top praise** — Table-stakes features you must match - **Feature requests** — Unmet needs you can fill - **Price objections** — Opportunities for better value - **Quality mentions** — Materials, durability, sizing issues #### Pricing Analysis | Tier | Price Range | Value Perception | |------|------------|-----------------| | Budget | $X - $Y | Basic, entry-level | | Mid-range | $X - $Y | Good balance of quality/price | | Premium | $X - $Y | High quality, brand premium | Where should your product sit and why? #### Differentiation Opportunities Based on the analysis, identify: 1. **Quality gaps** — Can you offer better materials/craftsmanship? 2. **Price gaps** — Is there a sweet spot no one fills? 3. **Feature gaps** — What's missing that buyers want? 4. **Trust gaps** — Can Mobazha's escrow/privacy be an advantage? 5. **Niche gaps** — Underserved segments within the category ### Step 4: Deliver Recommendations #### Quick Actions Changes you can make immediately: - Adjust pricing based on market data - Update descriptions to address competitor weaknesses - Add features/variants that competitors lack - Highlight your Mobazha-specific advantages #### Strategic Moves Longer-term positioning: - Products to add to your catalog - Collections to create - Messaging angles that differentiate - Markets or audiences to target ## Analysis Report Template ``` ## Market: [Category] ## Date: [Date] ### Competitors Analyzed 1. [Competitor A] — [Platform] — [Price range] — [Positioning] 2. [Competitor B] — [Platform] — [Price range] — [Positioning] 3. [Competitor C] — [Platform] — [Price range] — [Positioning] ### Price Landscape - Budget: $X-$Y (X% of market) - Mid: $X-$Y (X% of market) - Premium: $X-$Y (X% of market) - Recommended price point: $X — Rationale: [...] ### Customer Pain Points (from reviews) 1. [Pain point] — Frequency: X% — Your opportunity: [...] 2. [Pain point] — Frequency: X% — Your opportunity: [...] ### What Buyers Love (protect these) 1. [Feature/quality] — Frequency: X% 2. [Feature/quality] — Frequency: X% ### Unmet Needs 1. [Need] — Evidence: [quotes/data] — Opportunity size: [...] ### Your Mobazha Advantage - Direct sales: no platform fees passed to buyers - Escrow protection: more trust than P2P alternatives - Crypto + fiat: broader payment options - Privacy: no data harvesting / ad targeting ### Recommended Actions 1. [Action] — Effort: [Low/Med/High] — Impact: [Low/Med/High] 2. [Action] — Effort: [Low/Med/High] — Impact: [Low/Med/High] ``` ## Mobazha-Specific Competitive Angles When positioning against products on centralized platforms, highlight: | Their Weakness | Your Advantage | |---------------|---------------| | Platform fees inflate prices | No middleman — better price for buyers | | Data harvested and sold | Privacy-first — no tracking | | Platform can suspend sellers | Censorship-resistant storefront | | Payment processor restrictions | Crypto + fiat flexibility | | Counterfeit concerns | Direct from verified seller with escrow | ## Integration with Other Skills | After Analysis | Use This Skill | |----------------|----------------| | Found pricing insights | `store-management` to update prices | | Found description gaps | `product-description` to rewrite | | Found product opportunities | `product-import` to add products | | Found positioning gaps | `store-copywriting` to reposition | | Need better images to compete | `product-image-prompt` to generate | ## Example Prompts > "Analyze the handmade soap market on Etsy. I want to know pricing, top complaints, and how I can differentiate on Mobazha." > > "Research the top 5 Bluetooth speaker sellers on Amazon. What are buyers complaining about?" > > "I sell vintage watches. What price range should I target and how should I position against eBay sellers?" > > "Find gaps in the digital art / NFT printable market that I can fill with my Mobazha store."


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