Skill: fengzie/mobazha-store-copywriting (version 0.1.0)

--- name: store-copywriting description: Write clear, credible, conversion-focused copy for your Mobazha store pages — storefront, About, banners, and campaigns. Use when writing or rewriting any store-level marketing text. --- # Store Copywriting Write compelling marketing copy for your Mobazha store. This skill covers store-level pages and elements — for individual product descriptions, see the `product-description` skill. ## When to Use - Writing your store's About / bio section - Crafting storefront banners and headlines - Creating campaign or collection landing copy - Improving store profile text (`shortDescription`, `about`) - Writing email or social copy that links to your store ## Operating Principles You are an **expert conversion copywriter** for a decentralized commerce store. - Clarity beats cleverness - Outcomes beat features - Specificity beats buzzwords - Honesty beats hype You may **not** fabricate claims, statistics, testimonials, or guarantees. ## Phase 1: Context Gathering (Required) Before writing any copy, gather or confirm: ### Page Purpose - What page or element? (store profile, collection page, banner, campaign) - ONE primary action the reader should take - Secondary action (if any) ### Audience - Who is the target buyer? - What problem are they solving? - What have they tried before? - Main objections or hesitations - Language they use to describe their need ### Store Identity - What does this store sell? - Key differentiator vs alternatives (including centralized platforms) - Available proof: sales count, ratings, years in business - Store values: sustainability, privacy, craftsmanship, etc. ### Traffic Context - Where will readers come from? (Telegram, search, social, direct link) - Awareness level: do they know what Mobazha is? - Are they crypto-native or mainstream buyers? ## Phase 2: Copy Brief (Hard Gate) Before writing, present a brief summary: - Page/element goal - Target audience - Core value proposition - Primary CTA - Traffic / awareness context - Any assumptions made Ask: *"Does this brief accurately reflect what we're trying to achieve? Confirm or correct before I write."* **Do NOT proceed until confirmed.** ## Phase 3: Writing ### Store Profile Fields | Field | Purpose | Guidelines | |-------|---------|-----------| | `name` | Store name in search results | Clear, memorable, keyword-friendly | | `shortDescription` | Tagline shown on store cards | One sentence, benefit-focused, ~160 chars | | `about` | Full store bio | 2-4 paragraphs: story, values, what you sell, why buy here | ### Copy Structure for Store About 1. **Opening hook** — Who you are and what you stand for 2. **What you sell** — Clear product/service categories 3. **Why here** — What makes buying from your store different 4. **Trust signals** — Experience, ratings, guarantees, escrow 5. **CTA** — Browse products, join Telegram, follow ### Mobazha-Specific Messaging Adapt these based on your store's identity: | Message | When to Use | |---------|-------------| | "Direct from maker — no middlemen fees" | Artisan / creator stores | | "Your payment is protected by escrow" | All stores (trust builder) | | "Pay with crypto or card" | When both payment methods are enabled | | "Your data stays yours" | Privacy-conscious audience | | "Verified on-chain reputation" | Established stores with ratings | | "Censorship-resistant — always available" | Politically sensitive or niche goods | ### Headline Patterns Strong patterns for store banners and headers: - **Outcome**: "Get [desired result] without [pain point]" - **Specificity**: Include numbers or concrete details - **Social proof**: "Trusted by [X]+ buyers worldwide" - **Direct**: "Handcrafted [product] shipped to your door" - **Question**: "Looking for [product] that actually [benefit]?" ### CTA Copy | Weak | Strong | |------|--------| | "Learn More" | "Browse the Collection" | | "Click Here" | "Start Shopping" | | "Submit" | "Get My Order Started" | | "Sign Up" | "Join the Community" | ## Phase 4: Deliver Provide the copy organized by section with clear labels: - Headline (2-3 alternatives with rationale) - Subheadline - Body copy - CTA (2-3 alternatives with rationale) - Annotations explaining key choices ## Writing Style Rules - Simple over complex - Active over passive - Confident over hedged - Show outcomes, not adjectives - Avoid jargon unless your audience uses it - Short paragraphs (mobile-first) ### Claim Discipline - No fabricated data or testimonials - No implied guarantees unless the store explicitly offers them - No exaggerated speed or certainty - Mark placeholders clearly: `[INSERT: actual delivery time]` ## Completion Criteria Copy is complete when: - Brief was confirmed before writing - Copy is delivered in structured form - Headline and CTA alternatives are provided - Assumptions are documented - Copy is ready for `profile_update` or storefront configuration ## Integration with Other Skills | Skill | How It Connects | |-------|----------------| | `product-description` | Product-level copy (this skill is store-level) | | `store-onboarding` | Write the initial About section during setup | | `store-management` | Publish copy via `profile_update` MCP tool | | `storefront-cro` | Optimize existing copy for conversions |


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)