Skill: tktk-ai/tk-competitor-intel (version 1.0.0)

--- name: competitor-intel description: Deep competitive intelligence — analyze competitor websites, pricing, positioning, tech stacks, content strategies, and market gaps. Generate battle cards, SWOT analyses, and positioning recommendations. metadata: version: 1.0.0 author: TKDigital category: Business Intelligence tags: [competitive analysis, market research, competitor tracking, business intelligence, SWOT, positioning, battle cards] --- # Competitor Intelligence Deep competitive analysis — websites, pricing, positioning, tech stacks, content strategies, and exploitable gaps. ## What It Does 1. **Competitor Profiling** — Full breakdown of competitor's positioning, pricing, features, audience 2. **Battle Card Generation** — Sales-ready comparison cards (us vs them) 3. **SWOT Analysis** — Structured strengths/weaknesses/opportunities/threats 4. **Content Strategy Analysis** — What they publish, how often, what works 5. **Pricing Intelligence** — How they price, package, and position tiers 6. **Gap Analysis** — Where they're weak and you can win 7. **Tech Stack Detection** — What tools and infrastructure they use ## Usage ### Full Competitor Deep Dive ``` Analyze this competitor: Company: [Name] Website: [URL] Industry: [Their industry] My company: [Your company/product] Produce: 1. Company profile (positioning, audience, key messaging) 2. Product/feature breakdown 3. Pricing analysis (tiers, positioning, value perception) 4. Content strategy (what they publish, frequency, top-performing) 5. Tech stack (visible tools, platforms, integrations) 6. SWOT analysis 7. 3 exploitable gaps where I can differentiate 8. Battle card (us vs them — for sales/marketing use) ``` ### Multi-Competitor Landscape ``` Map the competitive landscape for [YOUR PRODUCT/SERVICE]: Competitors: 1. [Competitor A] — [URL] 2. [Competitor B] — [URL] 3. [Competitor C] — [URL] 4. [Competitor D] — [URL] For each: positioning statement, target audience, pricing range, key differentiator Then: feature comparison matrix, pricing comparison, positioning map, where I fit in ``` ### Battle Card ``` Create a sales battle card: [My Product] vs [Competitor] Include: - Their elevator pitch vs ours - Feature comparison (where we win, where we lose, where it's equal) - Pricing comparison - Their customers' top 3 complaints (from reviews) - 3 killer questions to ask prospects considering them - Our winning talking points - When to NOT compete (walk away signals) ``` ### Pricing Intelligence ``` Analyze pricing strategies in the [INDUSTRY] space: Companies: [List 5-10 competitors] For each: - Pricing tiers and prices - What's included at each tier - Free trial/freemium strategy - Pricing page psychology (anchoring, decoy, urgency) - Annual vs monthly discount Then: recommended pricing strategy for my product - Where to position (premium/mid/budget) - Optimal tier structure - Feature gating strategy ``` ## Output Format ### Battle Card ``` # Battle Card: [You] vs [Competitor] ## Quick Facts | | You | Competitor | |---|---|---| | Founded | [Year] | [Year] | | Pricing | [Range] | [Range] | | Target | [Audience] | [Audience] | | Key Differentiator | [Your edge] | [Their edge] | ## Where We Win ✅ 1. [Advantage + proof point] 2. [Advantage + proof point] 3. [Advantage + proof point] ## Where They Win ⚠️ 1. [Their advantage + how to counter] 2. [Their advantage + how to counter] ## Killer Questions (Ask the Prospect) 1. "[Question that highlights our strength]" 2. "[Question that exposes their weakness]" 3. "[Question about their pain point]" ## Objection Handling **"[Competitor] is cheaper"** → [Response] **"[Competitor] has [feature]"** → [Response] **"We already use [Competitor]"** → [Response] ## Walk Away Signals Don't compete if the prospect: - [Signal that indicates bad fit] - [Signal] ``` ### SWOT Analysis ``` ## SWOT: [Competitor Name] ### Strengths - [Strength with evidence] ### Weaknesses - [Weakness with evidence] ### Opportunities (For You) - [How to exploit their weakness] ### Threats (To You) - [What they might do that hurts you] ``` ## References - `references/analysis-framework.md` — Step-by-step competitive analysis process - `references/positioning-maps.md` — How to create positioning maps

path: README.md
content: # Competitor Intelligence — ClawHub Skill

> Deep competitive analysis — profiles, battle cards, SWOT, pricing intelligence, and exploitable market gaps.

## Why This Skill?

Competitive intelligence agencies charge $2,000-10,000 per report. Most founders and teams skip it entirely because of cost. This skill produces professional-grade competitive analysis in minutes.

**Replaces**: Crayon ($25K+/year), Klue ($15K+/year), manual research (20+ hours per competitor)

## Quick Start

```bash
clawhub install competitor-intel
```

Then:
```
Analyze my top 3 competitors for my AI content agency. Produce battle cards, SWOT analyses, and tell me where to differentiate.
```

## Features

| Feature | Description |
|---------|-------------|
| Competitor Profiles | Full breakdown of positioning, audience, messaging |
| Battle Cards | Sales-ready us-vs-them comparison cards |
| SWOT Analysis | Structured strengths, weaknesses, opportunities, threats |
| Pricing Intel | Tier analysis, positioning, psychology |
| Content Strategy | What they publish, frequency, what works |
| Tech Stack | Visible tools and infrastructure |
| Gap Analysis | Where they're weak and you can win |
| Landscape Maps | Multi-competitor positioning visualization |

## Ideal For

- **Founders** — Know your market before launching
- **Sales teams** — Battle cards for every deal
- **Product managers** — Feature roadmap based on competitor gaps
- **Agencies** — Deliver competitive analysis to clients
- **Investors** — Due diligence on portfolio companies' markets

## Author

**TKDigital** — AI automation for revenue  
Built with OpenClaw | [clawhub.com](https://clawhub.com)


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