Skill: 1kalin/afrexai-event-planner (version 1.0.0)

--- name: Event Planner Pro description: Plan, execute, and measure business events — conferences, webinars, workshops, product launches, networking events, trade shows, and corporate gatherings. Complete event lifecycle from concept to post-event ROI analysis. metadata: {"clawdbot":{"emoji":"🎪","os":["linux","darwin","win32"]}} --- # Event Planner Pro 🎪 Complete event planning and execution system. Covers every event type from intimate workshops to 5,000+ person conferences. Business-grade methodology with templates, budgets, timelines, and ROI measurement. --- ## Phase 1: Event Strategy & Concept ### Quick Event Assessment When asked to plan an event, gather: ```yaml event_brief: name: "" type: "" # conference | webinar | workshop | networking | trade_show | product_launch | corporate | fundraiser | retreat purpose: "" # lead_gen | brand_awareness | education | community | sales | internal_alignment | celebration target_audience: "" expected_attendees: 0 date_range: "" # preferred dates or flexibility budget_range: "" # total budget or per-attendee target format: "" # in_person | virtual | hybrid success_metrics: [] # what does success look like? constraints: [] # venue locked, date fixed, sponsor requirements, etc. ``` ### Event Type Decision Matrix | Type | Best For | Typical Size | Lead Time | Budget/Person | |------|----------|-------------|-----------|--------------| | Webinar | Lead gen, thought leadership | 50-500 | 2-4 weeks | $5-20 | | Workshop | Deep skill transfer, premium positioning | 10-50 | 4-8 weeks | $100-500 | | Networking | Relationship building, community | 30-200 | 3-6 weeks | $30-100 | | Conference | Brand authority, multi-track content | 200-5000+ | 3-12 months | $200-800 | | Product Launch | Buzz, press, sales pipeline | 50-500 | 6-12 weeks | $150-1000 | | Trade Show (booth) | Industry visibility, leads | N/A | 8-16 weeks | $5K-50K total | | Corporate/Internal | Alignment, culture, training | 20-500 | 4-8 weeks | $100-400 | | Fundraiser | Donations, donor cultivation | 50-500 | 8-16 weeks | $150-500 | | Retreat | Team bonding, strategy | 10-50 | 6-12 weeks | $500-2000 | ### Purpose → Format Mapping - **Lead generation** → Webinar (top funnel) + Workshop (bottom funnel) - **Brand authority** → Conference or speaking at others' events - **Sales acceleration** → Intimate dinner/roundtable for 10-20 prospects - **Community building** → Monthly meetup series + annual summit - **Education** → Workshop series with certification - **Internal alignment** → Offsite retreat + quarterly town halls --- ## Phase 2: Budget Planning ### Budget Template ```yaml event_budget: name: "" total_budget: 0 contingency_pct: 15 # always include 15% buffer venue: rental: 0 insurance: 0 security: 0 permits: 0 subtotal: 0 food_beverage: catering: 0 beverages: 0 special_dietary: 0 service_staff: 0 subtotal: 0 technology: av_equipment: 0 streaming_platform: 0 # for virtual/hybrid event_app: 0 wifi_upgrade: 0 recording: 0 subtotal: 0 marketing: design_branding: 0 paid_ads: 0 email_platform: 0 printed_materials: 0 signage: 0 photography_video: 0 subtotal: 0 speakers: fees: 0 travel: 0 accommodation: 0 gifts: 0 subtotal: 0 logistics: staff_travel: 0 shipping: 0 swag_gifts: 0 badges_lanyards: 0 decorations: 0 transportation: 0 subtotal: 0 contingency: 0 # 15% of total grand_total: 0 revenue: ticket_sales: 0 sponsorships: 0 exhibitor_fees: 0 merchandise: 0 total_revenue: 0 net_cost: 0 # grand_total - total_revenue cost_per_attendee: 0 ``` ### Budget Allocation Rules by Event Type | Type | Venue | F&B | Tech | Marketing | Speakers | Logistics | |------|-------|-----|------|-----------|----------|-----------| | Conference | 25% | 20% | 15% | 20% | 10% | 10% | | Webinar | 0% | 0% | 40% | 35% | 15% | 10% | | Workshop | 20% | 15% | 10% | 25% | 20% | 10% | | Networking | 30% | 30% | 5% | 20% | 5% | 10% | | Product Launch | 20% | 15% | 20% | 25% | 5% | 15% | | Trade Show | 40% | 10% | 15% | 20% | 0% | 15% | ### Cost-Cutting Strategies (When Budget is Tight) 1. **Venue** → Use co-working spaces, university halls, partner offices 2. **Speakers** → Offer exposure/content swap instead of fees for smaller events 3. **F&B** → Breakfast/lunch only (no dinner), drink tickets instead of open bar 4. **Marketing** → Leverage speakers' audiences, partner cross-promotion 5. **Tech** → Use free tiers (StreamYard, Zoom, Luma) for <100 attendees 6. **Swag** → Digital swag bags (ebooks, templates, discount codes) instead of physical --- ## Phase 3: Timeline & Project Plan ### Master Timeline Template Adapt lead time to event type. Conference = 6-12 months. Webinar = 2-4 weeks. ```yaml timeline: t_minus_6_months: - Define event concept, goals, success metrics - Set budget and get approval - Book venue (in-person) or select platform (virtual) - Identify keynote speakers, begin outreach - Create event brand (name, logo, color scheme, tagline) t_minus_4_months: - Confirm speakers and session topics - Launch event website/landing page - Open early-bird registration - Begin sponsor outreach (sponsorship deck ready) - Book AV, catering, photographer t_minus_2_months: - Finalize agenda and schedule - Launch marketing campaign (email, social, ads) - Send speaker prep kits (guidelines, templates, deadlines) - Confirm all vendor contracts - Set up registration/ticketing system - Plan networking activities t_minus_1_month: - Close early-bird pricing - Send attendee pre-event survey - Finalize run-of-show document - Brief all staff on roles and responsibilities - Test all technology (streaming, mics, slides) - Prepare attendee welcome materials t_minus_1_week: - Final headcount to caterer - Print badges, signage, materials - Load all presentations into master deck - Run full tech rehearsal - Send attendee reminder with logistics - Prepare emergency kit (adapters, tape, markers, batteries, meds) t_minus_1_day: - Venue walkthrough with team - Set up registration desk, signage, AV - Test wifi under load - Charge all devices - Pre-position water, snacks in speaker rooms - Team dinner / final briefing event_day: - Arrive 2 hours early - Registration desk open 1 hour before - Run-of-show doc in every staff member's hands - Photographer capturing key moments - Live social media coverage - Monitor and fix issues in real time - Collect feedback (paper cards or app) post_event: - day_1: Thank you emails to attendees, speakers, sponsors - day_2: Share photos and recording links - day_3: Send feedback survey - week_1: Analyze survey results, calculate ROI - week_2: Debrief with team, document lessons learned - week_3: Follow up on leads generated - month_1: Publish recap content (blog, video, social) ``` ### Webinar-Specific Fast Timeline (2-4 Weeks) ```yaml webinar_timeline: week_1: - Define topic, title, speaker(s) - Create landing page with registration form - Write 3-email invite sequence - Schedule social posts (5-8 posts) - Set up streaming platform (test audio/video) week_2: - Send invite email #1 (announcement) - Speaker prep call (align on content, Q&A format) - Create slide deck template - Send invite email #2 (value hook) - Partner cross-promotion (ask speakers to share) week_3: - Slides finalized - Full dry run with speaker(s) - Send invite email #3 (urgency/last chance) - Prepare follow-up email sequence (recording, CTA) - Set up polls/Q&A in platform webinar_day: - Test 30 min before go-live - Start recording - Moderator manages Q&A - Drop CTA in chat at midpoint and end - Thank everyone, announce next event post_webinar: - Send recording within 24 hours - Send follow-up #1 (recording + resource) — day 1 - Send follow-up #2 (CTA/offer) — day 3 - Send follow-up #3 (case study/social proof) — day 7 - Add registrants to nurture sequence ``` --- ## Phase 4: Venue & Vendor Management ### Venue Selection Scorecard (In-Person) Rate each venue 1-5: | Criterion | Weight | Score | Weighted | |-----------|--------|-------|----------| | Capacity fits (with 20% buffer) | 5 | /5 | /25 | | Location accessibility (transit, parking, airport) | 4 | /5 | /20 | | AV capabilities built-in | 4 | /5 | /20 | | Wifi capacity (ask: max concurrent devices) | 4 | /5 | /20 | | Catering options (in-house or flexible) | 3 | /5 | /15 | | Breakout rooms available | 3 | /5 | /15 | | Natural lighting | 2 | /5 | /10 | | Brand alignment (vibe matches event) | 2 | /5 | /10 | | Cancellation/rescheduling policy | 3 | /5 | /15 | | **Total** | | | **/150** | **Threshold:** 110+ = book it. 80-109 = negotiate improvements. <80 = keep looking. ### Venue Contract Checklist - [ ] Confirm capacity (seated vs standing vs classroom) - [ ] Wifi specs: bandwidth, max devices, password distribution - [ ] AV: projector, screens, mics (how many wireless?), sound system - [ ] Power: outlet locations, extension cord policy, generator backup - [ ] Setup/teardown time included (typically need 2-4 hours each) - [ ] Cancellation terms and force majeure clause - [ ] Catering exclusivity or BYO allowed - [ ] Parking: how many spots, validation, shuttle - [ ] Insurance requirements (usually need event liability) - [ ] Noise restrictions and time curfews - [ ] Accessibility: wheelchair, elevators, restrooms ### Vendor Management Template ```yaml vendors: - name: "" type: "" # catering | av | photography | streaming | decor | transport | security contact: "" phone: "" email: "" contract_signed: false deposit_paid: false deposit_amount: 0 total_cost: 0 payment_schedule: "" cancellation_policy: "" insurance_verified: false delivery_date: "" setup_time_needed: "" notes: "" ``` --- ## Phase 5: Speaker & Content Management ### Speaker Outreach Template ``` Subject: Speaking at [Event Name] — [Date] Hi [Name], We're organizing [Event Name], a [type] event for [audience] on [date] in [location/virtual]. Your work on [specific topic/achievement] is exactly what our attendees need. We'd love you to deliver a [length]-minute [keynote/talk/workshop/panel] on [proposed topic]. What we offer: - [Fee / travel + accommodation / exposure to X audience] - Professional recording of your session - Promotion to our [X]-person audience across [channels] [X] attendees from companies like [notable names]. Interested? Happy to jump on a quick call this week. Best, [Name] ``` ### Speaker Prep Kit Send 4 weeks before event: ```yaml speaker_kit: event_overview: name: "" date: "" venue: "" audience_profile: "" expected_attendance: 0 session_details: title: "" format: "" # keynote | breakout | workshop | panel | fireside duration_minutes: 0 q_and_a_minutes: 0 time_slot: "" room: "" content_guidelines: slide_template_url: "" # branded template slide_deadline: "" # 1 week before event max_slides: 0 no_sales_pitch: true actionable_takeaways: 3 # minimum audience_level: "" # beginner | intermediate | advanced | mixed logistics: arrival_time: "" tech_check_time: "" green_room_location: "" av_setup: "" # what's provided (clicker, mic type, monitor) laptop_compatibility: "" # HDMI, USB-C, bring own adapter recording_consent: true promotion: headshot_needed: true bio_word_limit: 100 social_handles: "" promotional_posts_requested: 2 # minimum shares ``` ### Agenda Design Principles 1. **Energy management** — high-energy sessions after breaks, reflective sessions after lunch 2. **The 18-minute rule** — no single talk >18 min without interaction (TED model) 3. **Breakout ratio** — for conferences, 60% main stage / 40% breakouts 4. **Networking slots** — schedule 3 structured networking moments (not just "breaks") 5. **Start strong, end strong** — best speakers open and close the day 6. **Buffer time** — add 10 min between sessions (transitions always take longer) 7. **No back-to-back panels** — audience fatigue kills engagement ### Agenda Template (Full-Day Conference) ``` 08:00 - 08:45 Registration & Coffee ☕ 08:45 - 09:00 Welcome & Housekeeping 09:00 - 09:30 Opening Keynote: [Big Name / Big Idea] 09:30 - 09:45 Transition + Networking Activity #1 09:45 - 10:15 Talk: [Topic A] 10:15 - 10:45 Talk: [Topic B] 10:45 - 11:15 Break + Expo / Sponsor Booths ☕ 11:15 - 12:00 Workshop Track A | Workshop Track B | Workshop Track C 12:00 - 13:00 Lunch + Networking Activity #2 🍽️ 13:00 - 13:30 Fireside Chat: [Industry Leader] 13:30 - 14:00 Talk: [Topic C] 14:00 - 14:30 Talk: [Topic D] 14:30 - 15:00 Break + Expo ☕ 15:00 - 15:45 Panel: [Hot Topic] 15:45 - 16:15 Lightning Talks (5 min x 5 speakers) 16:15 - 16:45 Closing Keynote 16:45 - 17:00 Wrap-up & Announcements 17:00 - 19:00 Happy Hour / After-Party 🎉 ``` --- ## Phase 6: Registration & Marketing ### Registration Pricing Strategy ```yaml pricing_tiers: super_early_bird: discount: 40% deadline: "T-3 months" purpose: "Validate demand, seed initial registrations" early_bird: discount: 20% deadline: "T-6 weeks" purpose: "Build momentum, create urgency" regular: discount: 0% deadline: "T-1 week" purpose: "Standard pricing" last_minute: premium: 10% # optional deadline: "Day of" purpose: "Captures procrastinators" group_discount: threshold: 3 # tickets discount: 15% purpose: "Encourage team attendance" student_nonprofit: discount: 50% verification: "edu email or org verification" ``` ### Marketing Campaign Timeline ```yaml marketing_phases: awareness: # T-8 to T-6 weeks - Launch event website/landing page - Announce on social media (3-5 posts) - Email blast to existing list - Speaker announcements (1 per week) - Partner cross-promotion begins consideration: # T-6 to T-3 weeks - Share agenda/session details - Speaker spotlight posts (interviews, quotes) - Early testimonials from past events - Retargeting ads on registrants who didn't complete - Blog post: "X Reasons to Attend [Event]" urgency: # T-3 weeks to T-1 week - "Early bird ending" campaign - Countdown posts - "Only X spots left" (if true) - Direct outreach to high-value prospects - Reminder email to registered (build excitement) final_push: # T-1 week - "Last chance" email - Social proof: "X people already registered" - DM outreach to key targets - Logistics email to confirmed attendees ``` ### Email Sequence (6 Emails) 1. **Announcement** (T-8 weeks): What, when, why. Early-bird CTA 2. **Speaker reveal** (T-6 weeks): Highlight 2-3 speakers. Social proof 3. **Agenda drop** (T-4 weeks): Full schedule. "Which sessions excite you?" 4. **Early bird ending** (T-3 weeks): Price goes up in X days. Urgency 5. **Final details** (T-1 week): Logistics, what to bring, excitement builder 6. **Day-before** (T-1 day): Reminder, schedule link, parking/wifi info ### Landing Page Must-Haves - [ ] Clear event name, date, location above the fold - [ ] 1-sentence value prop: "What you'll walk away with" - [ ] Speaker headshots + 1-line bios - [ ] Agenda overview (expandable) - [ ] Social proof (past attendee quotes, logos of companies attending) - [ ] Pricing tiers with clear CTA - [ ] FAQ section (parking, refunds, dress code, recording) - [ ] Mobile-responsive - [ ] Countdown timer - [ ] Video from past event (if applicable) --- ## Phase 7: Sponsorship ### Sponsorship Tier Structure ```yaml sponsorship_tiers: title_sponsor: price: "" # typically 40-60% of total sponsorship goal benefits: - Logo on all materials (event name: "Powered by [Sponsor]") - Keynote slot or fireside chat (10-15 min) - Premium booth location - Full attendee list (with consent) - 10 complimentary tickets - Logo on recording/replay - Social media mentions (10+) - Email feature limit: 1 gold: price: "" benefits: - Logo on website and printed materials - Breakout session or workshop slot - Booth in expo area - 5 complimentary tickets - Social media mentions (5) - Logo on attendee email limit: 3 silver: price: "" benefits: - Logo on website - Table in expo area - 3 complimentary tickets - Social media mention (2) limit: 5 community: price: "" # or in-kind benefits: - Logo on website - 2 complimentary tickets - Social mention (1) limit: 10 ``` ### Sponsor Outreach Email ``` Subject: Sponsorship Opportunity — [Event Name] ([Date]) Hi [Name], [Event Name] brings together [X] [audience type] on [date] in [location]. Last year: [X attendees], [X% decision-makers], [notable companies]. We have [tier] sponsorship packages from $[low] to $[high], including: - [Top 3 benefits of relevant tier] Our attendees match your ICP: [specific overlap]. Happy to send the full sponsorship deck. Quick 15 min this week? Best, [Name] ``` ### Sponsor ROI Package (Post-Event) Send within 2 weeks: - Total attendee count and demographics - Booth traffic / session attendance numbers - Social media impressions and mentions - Photos featuring sponsor branding - Lead list (with consent) or scan data - Attendee satisfaction scores - "Thank you" and early-bird offer for next event --- ## Phase 8: Day-Of Execution ### Run of Show Document The single most important document. Every staff member gets a copy. ```yaml run_of_show: event: "" date: "" venue: "" team_contacts: event_lead: {name: "", phone: ""} av_tech: {name: "", phone: ""} registration: {name: "", phone: ""} catering: {name: "", phone: ""} venue_contact: {name: "", phone: ""} schedule: - time: "06:00" activity: "Team arrives, begin setup" owner: "" notes: "" - time: "07:00" activity: "AV check, mic test all rooms" owner: "" notes: "" # ... full schedule with owner and notes for every slot contingency: speaker_no_show: "Backup: [name] on standby. Extend Q&A. Panel becomes fireside." av_failure: "Backup laptop loaded. Mobile hotspot ready. Portable speaker in kit." low_attendance: "Close off sections. Rearrange to fill front. More interactive format." wifi_down: "Mobile hotspots x3. Offline slide copies. Apologize + offer recording." medical_emergency: "First aid kit at [location]. Nearest hospital: [name, address]. Call [emergency#]." weather_disruption: "Indoor backup plan. Communication plan for attendees." ``` ### Emergency Kit Checklist - [ ] Power strips and extension cords (5+) - [ ] HDMI, USB-C, DisplayPort adapters (all types) - [ ] Backup laptop with all presentations - [ ] Mobile wifi hotspots (2-3) - [ ] Gaffer tape, duct tape, double-sided tape - [ ] Markers (whiteboard + permanent) - [ ] Scissors, box cutter - [ ] Batteries (AA, AAA) - [ ] Phone chargers (Lightning, USB-C) - [ ] First aid kit - [ ] Breath mints, pain relievers, hand sanitizer - [ ] Printed attendee list (backup for registration) - [ ] Cash for tips/emergencies - [ ] Spare badges and lanyards - [ ] Bluetooth speaker (backup audio) ### Networking Facilitation Activities Don't just say "network" — structure it: 1. **Speed networking** — 3 min rounds with prompt cards ("What's your biggest challenge this quarter?") 2. **Birds of a feather** — tables labeled by topic, self-select 3. **Buddy match** — pre-match 2 attendees with complementary profiles, email intro before event 4. **Ask the expert** — speakers available at labeled tables during breaks 5. **Scavenger hunt** — find people matching descriptions on a bingo card (icebreaker) --- ## Phase 9: Virtual & Hybrid Events ### Platform Selection Guide | Platform | Best For | Max Attendees | Price Range | |----------|----------|---------------|-------------| | Zoom Webinar | Simple webinars | 10,000 | $79-6,490/yr | | StreamYard | Multi-speaker, branded | 1,000 | Free-$99/mo | | Hopin | Full conferences | 100,000 | Custom | | Luma | Community events, ticketing | Unlimited | Free-$59/mo | | Airmeet | Networking-focused | 10,000 | $167+/mo | | Riverside | High-quality recording | 8 speakers | $24/mo | | YouTube Live | Broadcast, no interaction | Unlimited | Free | ### Hybrid Event Rules 1. **Virtual is NOT second-class** — dedicated camera angles, chat moderator, virtual MC 2. **Separate virtual agenda** — don't just stream the in-person event; add virtual-only Q&A, breakouts 3. **Tech check doubles** — test in-room AND streaming simultaneously 4. **Chat moderator mandatory** — someone monitoring virtual chat and surfacing questions 5. **On-demand within 24 hours** — virtual attendees expect recordings fast 6. **Pricing** — virtual tickets = 30-50% of in-person (lower, but not free) ### Virtual Engagement Techniques - **Polls every 10 minutes** — keep attention - **Chat prompts** — "Drop your city in chat!" at the start - **Breakout rooms** — 4-6 people, 10 min, specific prompt - **Live Q&A** — dedicate last 1/3 of session - **Gamification** — points for participation, prize at end - **Camera-on culture** — encourage (don't mandate) cameras for workshops --- ## Phase 10: Post-Event Analysis & ROI ### Feedback Survey (Send Within 24 Hours) Keep it short (5 min max): 1. Overall satisfaction (1-10) 2. Which session was most valuable? (dropdown) 3. Which session was least valuable? (dropdown) 4. How likely to recommend to a colleague? (1-10 NPS) 5. What one thing would you improve? 6. What topics do you want next time? 7. Would you attend again? (Yes / Maybe / No) ### ROI Calculation Framework ```yaml event_roi: costs: total_spend: 0 staff_time_hours: 0 staff_time_cost: 0 # hours × blended rate total_cost: 0 # spend + staff time direct_revenue: ticket_sales: 0 sponsorship_revenue: 0 merchandise: 0 total_direct: 0 pipeline_value: leads_generated: 0 qualified_leads: 0 average_deal_size: 0 expected_close_rate: 0 pipeline_value: 0 # qualified × deal_size expected_revenue: 0 # pipeline × close_rate brand_value: social_impressions: 0 media_mentions: 0 new_email_subscribers: 0 content_assets_created: 0 # recordings, blogs, clips estimated_content_value: 0 # cost to create equivalent calculations: direct_roi_pct: 0 # (direct_revenue - total_cost) / total_cost × 100 pipeline_roi_pct: 0 # (expected_revenue - total_cost) / total_cost × 100 cost_per_lead: 0 # total_cost / leads_generated cost_per_attendee: 0 # total_cost / attendees nps_score: 0 verdict: "" # repeat | modify | kill # Repeat: ROI > 200% or NPS > 50 # Modify: ROI 50-200% or NPS 20-50 # Kill: ROI < 50% AND NPS < 20 ``` ### Post-Event Content Strategy Maximize the long tail value of your event: 1. **Day 1-2**: Thank you email + survey + photos 2. **Day 3-5**: Recording links (gated = lead gen) 3. **Week 1**: Blog recap ("Top 5 Takeaways from [Event]") 4. **Week 2**: Speaker highlight clips (30-60 sec for social) 5. **Week 3**: Full session recordings released (drip, not all at once) 6. **Month 1**: Ebook/report compiled from session content 7. **Month 2**: Case study from attendee success story 8. **Ongoing**: Repurpose quotes, stats, clips for 3-6 months ### Lessons Learned Template ```yaml post_mortem: event: "" date: "" attendees: 0 nps: 0 what_worked: - "" what_didnt: - "" surprises: - "" vendor_feedback: - vendor: "" rating: "/5" rebook: true # would use again? notes: "" budget_vs_actual: budgeted: 0 actual: 0 variance_pct: 0 biggest_overruns: [] biggest_savings: [] next_time: keep: [] change: [] add: [] remove: [] ``` --- ## Phase 11: Event Series & Scaling ### Building a Recurring Event Brand 1. **Consistent naming** — "[Brand] Summit 2026", "[Brand] Meetup #14" 2. **Monthly cadence for meetups** — same day/time (e.g., "First Thursday") 3. **Annual flagship** — one big event per year, smaller events feed into it 4. **Content flywheel** — each event produces content that markets the next 5. **Community** — create a year-round community (Slack/Discord) between events 6. **Alumni pricing** — past attendees get early access and discounts ### Scaling Checklist - [ ] Documented SOPs for every role - [ ] Vendor relationships established (repeat = discounts) - [ ] Registration system handles volume - [ ] Volunteer/staff training program - [ ] Sponsor renewal process (12 months ahead) - [ ] Content library from past events - [ ] Budget template refined from actuals - [ ] NPS trending upward event over event --- ## Phase 12: Industry-Specific Guides ### Tech/SaaS Events - Focus: Product demos, developer workshops, API hackathons - Unique: Offer wifi and power at every seat. Developer swag (stickers, tees). Live coding demos. - Sponsorship angle: "Reach X developers building with [technology]" ### Professional Services (Legal, Consulting, Finance) - Focus: CLE/CPE credits, roundtable discussions, case study presentations - Unique: Formal networking (no icebreaker games). Name badges with titles. Printed agendas. - Sponsorship angle: "Position your firm in front of X decision-makers" ### Healthcare - Focus: CME credits, compliance workshops, patient outcome data - Unique: Strict pharma sponsorship rules (Sunshine Act). No gifts >$100. Disclosure requirements. - Sponsorship angle: Work through compliance-approved channels only ### Construction / Manufacturing - Focus: Site visits, equipment demos, safety workshops, trade certifications - Unique: PPE requirements for site visits. Outdoor contingency plans. Hands-on format preferred. - Sponsorship angle: "Demo your equipment to X contractors/engineers" ### Real Estate - Focus: Market outlook panels, deal-making networking, property tours - Unique: Evening cocktail format works best. Bring listings/deal sheets. Intimate roundtables (20-30). - Sponsorship angle: "Connect with X active investors/developers" --- ## Scoring & Quality Check ### Event Readiness Score (Pre-Event) Rate 1-5 before proceeding: | Dimension | Score | |-----------|-------| | Venue/platform confirmed and tested | /5 | | Speakers confirmed with content submitted | /5 | | Registration open with marketing active | /5 | | Budget tracked with <10% unknowns | /5 | | Run-of-show document complete | /5 | | Team briefed on roles | /5 | | Contingency plans documented | /5 | | Tech rehearsal completed | /5 | | **Total** | **/40** | **35+** = Go. **25-34** = Fix gaps this week. **<25** = Postpone or simplify. --- ## Natural Language Commands - "Plan a [type] event for [audience] on [date]" - "Create a budget for a [size]-person [type] event" - "Build an event timeline for [date]" - "Design the agenda for a [duration] [type] event" - "Write a speaker outreach email for [name] about [topic]" - "Create a sponsorship deck for [event]" - "Build a marketing campaign for [event]" - "Calculate ROI for [event] — [costs] spent, [results] achieved" - "Create a run-of-show for [event]" - "Write a post-event survey for [event]" - "Compare venues: [venue A] vs [venue B]" - "Plan a webinar on [topic] in [timeframe]"


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)