Skill: zoohero500/rendshot-xiaohongshu (version 1.0.0)

--- name: xiaohongshu description: "Create high-performing Xiaohongshu (Little Red Book / RED) cover images and content graphics. Use when the user mentions: '小红书', 'xiaohongshu', 'RED', '种草', '笔记封面', '小红书图片', '小红书卡片', or wants to create content for the Xiaohongshu platform. Combines platform algorithm knowledge, visual design best practices, and Rendshot image generation." --- # Xiaohongshu Content Image Generator Create cover images and content graphics optimized for Xiaohongshu's recommendation algorithm and visual aesthetic standards. ## Workflow When a user wants to create Xiaohongshu content images: ### Step 1: Understand the Business Context Ask (if not provided): - What product/service/topic? (e.g., coffee, skincare, travel) - What type of note? (种草/测评/教程/合集/日常分享) - Target audience? (defaults based on category, see [references/algorithm.md](references/algorithm.md)) ### Step 2: Apply Algorithm-Aware Design Decisions Read [references/algorithm.md](references/algorithm.md) for: - Title formula selection (数字型/疑问型/对比型/紧迫型) - Cover design patterns that drive click-through - Content type matching to audience expectations - Avoid patterns that trigger suppression (敏感词, 过度营销) ### Step 3: Apply Visual Style Read [references/design-style.md](references/design-style.md) for: - Style selection based on category (杂志风/手写感/干净利落/对比冲击) - Color palette by category - Typography and layout rules - The 3-second rule for cover stopping power ### Step 4: Generate with Rendshot **Option A — Use existing template:** ``` list_templates({ platform: "xiaohongshu", q: "<category keyword>" }) get_template({ template_id: "tpl_xxx" }) generate_image({ template_id: "tpl_xxx", variables: { title: "...", ... } }) ``` **Option B — AI generate from prompt:** ``` generate_image({ prompt: "<detailed design prompt based on Steps 1-3>", platform: "xiaohongshu", // 1080x1440 locale: "zh" }) ``` The prompt should encode your design decisions: ``` generate_image({ prompt: "手工皂种草笔记封面，温暖大地色调，中央大标题'三步入门冷制皂'，副标题'新手也能做出专柜级手工皂'，底部产品摆拍留白区域，杂志风排版，衬线标题字体", platform: "xiaohongshu", locale: "zh" }) ``` **Option C — Wide format:** ``` generate_image({ prompt: "...", platform: "xiaohongshu_wide", // 1080x810 locale: "zh" }) ``` ### Step 5: Save Good Results ``` create_template({ name: "手工皂种草封面", html: "<returned html>", variables: [...], platform: "xiaohongshu", category: "lifestyle", tags: ["handmade", "soap", "tutorial"] }) ``` ## Quick Reference | Dimension | Standard | Wide | |-----------|----------|------| | Platform | `xiaohongshu` | `xiaohongshu_wide` | | Size | 1080x1440 (3:4) | 1080x810 (4:3) | | Use case | 种草/测评/教程 | 合集/对比/攻略 | ## Design Prompt Construction When building prompts for Rendshot AI, always include: 1. **Note type**: 种草/测评/教程/合集/日常 2. **Color direction**: Based on category (see design-style.md) 3. **Title text**: Use algorithm-optimized formula (see algorithm.md) 4. **Layout style**: 杂志风/手写感/干净利落/对比冲击 5. **Key visual element**: Product photo area, illustration, or pattern 6. **Typography hint**: Font style preference ## References - [Algorithm and content strategy](references/algorithm.md) — recommendation mechanics, title formulas, audience targeting - [Visual design guide](references/design-style.md) — style categories, color palettes, typography, layout rules - [Recommended templates](references/templates.md) — curated templates by note type

path: references/algorithm.md
content: # Xiaohongshu Algorithm & Content Strategy

## Recommendation Mechanism

Xiaohongshu uses a tiered traffic pool system. New notes enter a small pool (~200 views), and advance based on engagement metrics:

**CES Score** (Community Engagement Score):
- Click-through rate (封面点击率) — **highest weight**
- Like + Collect (点赞收藏) — core engagement
- Comment (评论) — interaction depth
- Share (分享) — viral coefficient
- Search tap-through (搜索点击) — SEO signal

**Traffic Pool Progression**: 200 → 2,000 → 10,000 → 100,000+

Each tier requires exceeding engagement thresholds. Cover image directly determines click-through rate, making it the single highest-leverage design element.

## The 3-Second Rule

Users scroll the discovery feed. A cover has ~3 seconds to trigger a tap. Design for:
1. **Instant category recognition** — viewer knows what this note is about
2. **Emotional hook** — curiosity, desire, FOMO, surprise
3. **Information promise** — clear value proposition in the title

## Title Formulas

Choose based on note type:

### Number Formula (数字型) — highest CTR
- "3步学会冷制皂" / "5个被低估的咖啡豆"
- Works for: tutorials, lists, tips

### Question Formula (疑问型) — triggers curiosity
- "为什么你的拿铁总是不好喝？" / "这个成分真的安全吗？"
- Works for: reviews, myth-busting, educational

### Contrast Formula (对比型) — visual + verbal contrast
- "用了xx之前 vs 之后" / "百元平替 vs 千元大牌"
- Works for: before/after, budget alternatives, comparisons

### Urgency Formula (紧迫型) — FOMO
- "现在还不知道这个就晚了" / "即将下架，赶紧囤"
- Works for: trend alerts, limited offers

### Confession Formula (真诚型) — builds trust
- "后悔没早知道的xx" / "踩了3年的坑告诉你"
- Works for: personal experience, honest reviews

## Target Audience by Category

| Category | Primary audience | Age | Key appeal |
|----------|-----------------|-----|------------|
| 美妆护肤 | Female | 18-30 | 成分/效果/性价比 |
| 美食烘焙 | Female | 22-35 | 教程/颜值/健康 |
| 家居生活 | Female | 25-40 | 收纳/美学/性价比 |
| 穿搭时尚 | Female | 18-35 | 风格/搭配/场合 |
| 数码科技 | Male/Female | 20-35 | 测评/对比/实用 |
| 母婴育儿 | Female | 25-40 | 安全/经验/好物 |
| 旅行出行 | All | 20-35 | 攻略/小众/省钱 |
| 健身运动 | All | 20-35 | 教程/饮食/变化 |
| 职场成长 | All | 22-35 | 技能/效率/副业 |

## Content Suppression Triggers

Avoid these patterns — they reduce distribution:

- **Hard-sell language**: "最好的"、"第一"、"绝对" (absolute claims)
- **Sensitive words**: Platform maintains a blocklist; avoid medical claims, financial promises
- **Low-quality covers**: Blurry images, excessive text overlay, clickbait-style borders
- **Watermarks**: From other platforms (Douyin logo, etc.)
- **Duplicate content**: Reposted from other accounts or platforms
- **External links**: Direct commercial links in content body

## Hashtag Strategy

- Use 5-10 hashtags per note
- Mix: 1-2 broad (#美食 #穿搭) + 3-5 mid-range (#手工皂教程 #冷制皂) + 2-3 niche (#皂化反应 #冷制皂新手)
- Check trending hashtags in category before finalizing


path: references/design-style.md
content: # Xiaohongshu Visual Design Guide

## Cover Style Categories

### 1. Magazine Style (杂志风) — Best for: 种草, 测评, 穿搭
- Clean editorial layout with clear hierarchy
- Large title text with serif or stylized font
- Structured grid, generous whitespace
- Muted or cohesive color palette
- Professional product photography feel
- **When to use**: Premium products, brand reviews, outfit lookbooks

### 2. Handwritten Feel (手写感) — Best for: 日常分享, 教程, 美食
- Hand-drawn elements, brush stroke accents
- Casual, approachable tone
- Warm color palette (cream, peach, soft green)
- Sticker/doodle decorations (moderate)
- **When to use**: Personal stories, cooking tutorials, lifestyle tips

### 3. Clean Minimal (干净利落) — Best for: 数码, 职场, 知识类
- Strong typographic hierarchy, no clutter
- 1-2 accent colors max
- Bold sans-serif titles
- Geometric layout with clear sections
- Flat illustration or icon-based
- **When to use**: Tech reviews, productivity tips, career advice

### 4. Impact Contrast (对比冲击) — Best for: before/after, 对比, 攻略
- Split layout (left/right or top/bottom)
- High contrast colors
- Large bold text with emphasis markers
- Visual comparison structure
- Arrow or "VS" elements
- **When to use**: Transformations, product comparisons, budget vs premium

### 5. Warm Lifestyle (温暖生活) — Best for: 家居, 母婴, 旅行
- Soft photography with natural light feel
- Warm earth tones (terracotta, sage, cream)
- Gentle gradient overlays
- Rounded shapes, organic layouts
- **When to use**: Home decor, parenting, travel diaries

## Color Palettes by Category

### 美妆护肤
- Primary: Soft pink `#F5C6C6`, Rose gold `#C9A7A7`
- Accent: Berry `#8B3A62`, Coral `#E88D72`
- Background: Cream `#FFF8F5`

### 美食烘焙
- Primary: Warm brown `#8B6F47`, Honey `#D4A54A`
- Accent: Forest `#5B7553`, Terracotta `#C17652`
- Background: Parchment `#FBF3EB`

### 家居生活
- Primary: Sage `#9CAF88`, Sand `#C9B99A`
- Accent: Terracotta `#C17652`, Olive `#6B7B3A`
- Background: Warm white `#FAF7F2`

### 数码科技
- Primary: Deep blue `#2B4C7E`, Graphite `#3D3D3D`
- Accent: Electric blue `#4A90D9`, Green `#4CAF50`
- Background: Cool gray `#F5F5F7`

### 穿搭时尚
- Primary: Black `#1A1A1A`, Off-white `#F5F0E8`
- Accent: Gold `#C9A44A`, Red `#C13B3B`
- Background: Light beige `#FAF5EE`

### 旅行出行
- Primary: Sky blue `#7EB8D4`, Sand `#D4C5A9`
- Accent: Sunset orange `#E88D52`, Forest `#4A7C59`
- Background: Cloud white `#F8FAFB`

## Typography Rules

### Title (标题)
- Size: 40-60px (relative to 1080px width)
- Weight: Bold or Extra-bold
- Max 2 lines (10-15 Chinese characters per line)
- Position: Top 1/3 or center, never bottom edge
- Contrast: Must be readable on any background (use text shadow or background blur)

### Subtitle (副标题)
- Size: 24-32px
- Weight: Regular or Medium
- 1 line, supporting information
- Slightly lower contrast than title

### Body Text on Cover
- Avoid more than 3 text elements total on a cover
- Keep text in the safe zone (avoid edges by 60px margin)
- Text-to-image ratio: aim for 30% text, 70% visual

### Font Recommendations
- Chinese serif: 思源宋体 (Noto Serif SC), 方正楷体
- Chinese sans: 思源黑体 (Noto Sans SC), PingFang SC, 阿里巴巴普惠体
- Chinese handwritten: 站酷快乐体, 庞门正道标题体
- Accent/English: Playfair Display, DM Serif, Poppins

## Layout Patterns

### Standard Cover (1080x1440, 3:4)
```
┌──────────────────────┐
│     Top margin 80px  │
│  ┌────────────────┐  │
│  │  TITLE AREA    │  │  ← Top 1/3: Title + subtitle
│  │  Subtitle      │  │
│  └────────────────┘  │
│                      │
│  ┌────────────────┐  │
│  │                │  │  ← Middle: Key visual / product
│  │  VISUAL AREA   │  │
│  │                │  │
│  └────────────────┘  │
│                      │
│  ┌────────────────┐  │
│  │  CTA / Tag     │  │  ← Bottom: Call to action or tag
│  └────────────────┘  │
│     Bottom margin    │
└──────────────────────┘
```

### Wide Format (1080x810, 4:3)
```
┌──────────────────────────────┐
│  TITLE          │  VISUAL    │  ← Left text + right visual
│  Subtitle       │  AREA      │    OR
│  Tag/CTA        │            │  ← Full bleed with text overlay
└──────────────────────────────┘
```

## Design Anti-Patterns

Avoid these common mistakes:

1. **Text wall** — Too much text on cover, nothing stands out
2. **Neon overload** — Excessive bright colors competing for attention
3. **Tiny text** — Text unreadable in feed thumbnail (preview is ~300px wide)
4. **No focal point** — Everything equally weighted, eye has nowhere to land
5. **Stock photo feel** — Generic imagery without personality
6. **Border abuse** — Thick colored borders around the entire image (feels spammy)
7. **Mismatched tone** — Serious topic with playful design, or vice versa


path: references/templates.md
content: # Xiaohongshu Recommended Templates

Use `list_templates({ platform: "xiaohongshu" })` to browse all available templates. Below are curated recommendations by note type.

## By Note Type

### 种草笔记 (Product Recommendation)
- Search: `list_templates({ platform: "xiaohongshu", q: "product showcase" })`
- Typical variables: `title`, `subtitle`, `product_image`, `bg_color`, `price`
- Style: Magazine or Clean Minimal
- Key element: Product image prominence + clear title

### 测评笔记 (Review)
- Search: `list_templates({ platform: "xiaohongshu", q: "review comparison" })`
- Typical variables: `title`, `product_name`, `rating`, `product_image`
- Style: Clean Minimal or Impact Contrast
- Key element: Rating/score visualization + honest tone

### 教程笔记 (Tutorial)
- Search: `list_templates({ platform: "xiaohongshu", q: "tutorial steps" })`
- Typical variables: `title`, `step_count`, `category_icon`, `bg_color`
- Style: Handwritten Feel or Clean Minimal
- Key element: Step number prominence + clear value promise

### 合集笔记 (Collection/Roundup)
- Search: `list_templates({ platform: "xiaohongshu", q: "collection roundup" })`
- Typical variables: `title`, `item_count`, `images[]`, `bg_color`
- Style: Magazine or Clean Minimal
- Key element: Grid of items + number emphasis

### 对比笔记 (Comparison)
- Search: `list_templates({ platform: "xiaohongshu", q: "comparison before after" })`
- Typical variables: `title`, `left_label`, `right_label`, `left_image`, `right_image`
- Style: Impact Contrast
- Key element: Clear visual split + labels

### 日常分享 (Daily/Lifestyle)
- Search: `list_templates({ platform: "xiaohongshu", q: "lifestyle daily" })`
- Typical variables: `title`, `subtitle`, `main_image`, `accent_color`
- Style: Warm Lifestyle or Handwritten Feel
- Key element: Personal warmth + approachable layout

## Prompt Examples by Category

When no suitable template exists, use AI generation with these prompt patterns:

### 美妆
```
generate_image({
  prompt: "小红书种草封面，粉色柔和色调，标题'油皮亲妈粉底液测评'，副标题'持妆12小时实测'，中央留出圆形产品展示区，杂志风排版，现代无衬线字体",
  platform: "xiaohongshu",
  locale: "zh"
})
```

### 美食
```
generate_image({
  prompt: "小红书教程封面，暖棕色大地色调，标题'5分钟搞定减脂早餐'，手绘风装饰元素，底部三格分步骤预览区域，温暖生活风格",
  platform: "xiaohongshu",
  locale: "zh"
})
```

### 旅行
```
generate_image({
  prompt: "小红书旅行攻略封面，天蓝色和沙色配色，标题'大理7天穷游攻略'，副标题'人均2000全搞定'，顶部大标题+底部景点缩略图网格，干净利落风格",
  platform: "xiaohongshu",
  locale: "zh"
})
```

### 数码
```
generate_image({
  prompt: "小红书测评封面，深蓝灰色科技感，标题'M4 MacBook Pro 真实使用一个月'，左侧产品渲染图区域，右侧评分和关键词标签，极简风格，无衬线粗体字",
  platform: "xiaohongshu",
  locale: "zh"
})
```


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)