Skill: ngmeyer/brand-voice-frameworks (version 1.0.0)

--- name: brand-voice description: Generate marketing copy, landing pages, email sequences, and social media posts with consistent brand voice. Use when asked to "write copy", "draft a landing page", "email sequence", "tagline", "headline", "social post", "marketing content", or "A/B test variants". Supports multiple brands with per-brand reference files. --- # Brand Voice Marketing copy generation with framework-driven consistency. User-first, transformation-focused, always with a clear CTA. ## Instructions ### Step 1: Identify the Brand Determine which brand this is for, then load its reference file from `references/`. Each brand file should contain: identity, tagline, ICP (ideal customer profile), customer psychology, tone, key messages, and anti-patterns. See `references/cyberdyne-systems.md` for an example brand file. ### Step 2: Pick the Right Framework Match the copy framework to what you're writing: | Content Type | Framework | When to Use | |-------------|-----------|-------------| | Landing page hero | **PAS** (Problem → Agitate → Solve) | When the audience feels the pain already | | Email sequence | **AIDA** (Attention → Interest → Desire → Action) | Nurturing cold leads to conversion | | Social posts | **Hook → Value → CTA** | Short-form engagement | | Feature announcement | **FABE** (Feature → Advantage → Benefit → Evidence) | When you have proof/numbers | | Comparison/competitive | **BAB** (Before → After → Bridge) | Showing transformation | | Testimonial page | **Social proof cascade** | When you have customer stories | ### Step 3: Apply Copy Principles 1. **User-first voice:** "You can..." not "Acme allows..." 2. **Specificity sells:** "200 attendees" beats "large events" 3. **Transformation > features:** What does their life look like after? 4. **Social proof:** Real humans, real results 5. **Clear next step:** Every piece has one CTA 6. **Hook first:** Reason to care in the first second ### Step 4: Customer Psychology Always ask before writing: - "Who is this actually for?" — no "generic user" - "What's the transformation?" — features → life after - "What's the hook?" — find it before writing ### Step 5: Deliver with Variants Every deliverable includes: 1. **Headline** (2-3 A/B variants) 2. **Subheadline** (supports the hook) 3. **Body copy** (transformation-focused) 4. **CTA** (single, clear action) 5. **Hypothesis** — why this version should work ### Step 6: Platform Adaptation Adapt the same message for different platforms: | Platform | Constraints | Style | |----------|------------|-------| | Landing page | No length limit | Full narrative, multiple sections | | Email | Subject line < 50 chars | Personal, conversational, one CTA | | X/Twitter | 280 chars | Punchy, hook-first, link in bio | | LinkedIn | 3000 chars | Professional, story-led, insight-driven | | Discord | No markdown tables | Bold + bullets, casual tone | ## "This / Not That" — Universal Rules | ✅ This | ❌ Not That | |---------|-----------| | "You'll have a site live in 10 minutes" | "Our platform enables rapid deployment" | | "200 parents signed up in one weekend" | "Our solution drives high adoption rates" | | Specific numbers and names | Vague superlatives ("best", "powerful", "revolutionary") | | Customer language | Product language | | One CTA per piece | Multiple competing CTAs | | Earned confidence | Hype or desperation | ## Adding New Brands Create a new file in `references/` following this structure: ```markdown # [Brand Name] Brand Guide ## Identity - **Domain:** example.com - **Tagline:** "Your tagline here" - **ICP:** Who is the ideal customer? - **Market:** Geographic or demographic focus ## Customer Psychology - **Primary driver:** What motivates the purchase? - **Fear:** What are they afraid of? - **Aspiration:** What do they want to become? ## Voice & Tone - **Personality:** [e.g., confident but approachable] - **Register:** [e.g., casual professional] - **Unique phrases:** [brand-specific language] ## Key Messages 1. [Primary value prop] 2. [Secondary value prop] 3. [Social proof angle] ## Anti-Patterns (Never Do This) - [Brand-specific mistakes to avoid] ``` ## Gotchas - **Generic copy is worse than no copy** — If you can swap in any competitor's name and it still works, the copy is too generic. Rewrite with product-specific details. - **Framework mismatch kills conversion** — PAS on a feature announcement feels manipulative. FABE on a cold email feels robotic. Match the framework to the content type. - **Don't mix brand voices** — Each brand has its own personality. Writing Brand A copy in Brand B's voice confuses both audiences. - **CTA competition** — Two CTAs on one page split attention and reduce conversion. Pick the one that matters most. - **Load the brand reference every time** — Don't rely on memory. Brand details drift. Read the file.

path: references/cyberdyne-systems.md
content: # Cyberdyne Systems Brand Guide

## Identity
- **Domain:** cyberdyne-systems.com
- **Tagline:** "Building a smarter tomorrow — one neural net at a time"
- **ICP:** Enterprise CTOs and heads of automation looking to deploy autonomous systems at scale
- **Market:** Global enterprise, defense-adjacent, manufacturing automation

## Customer Psychology
- **Primary driver:** Competitive pressure — competitors are already automating, they can't afford to wait
- **Fear:** Being disrupted by faster-moving companies with better AI; deploying systems that fail publicly
- **Aspiration:** Running operations that scale without linear headcount growth; being seen as an innovation leader

## Voice & Tone
- **Personality:** Authoritative but not arrogant. Technical credibility with executive accessibility.
- **Register:** Professional, precise, slightly forward-leaning. Never hype-driven.
- **Unique phrases:** "Neural net processor," "adaptive learning systems," "autonomous operations at scale"

## Key Messages
1. "Your operations run 24/7. Your workforce shouldn't have to." (Automation value prop)
2. "Deployed in 47 Fortune 500 facilities. Zero unplanned incidents." (Social proof / safety)
3. "From proof of concept to production in 90 days." (Speed to value)

## Anti-Patterns (Never Do This)
- Never use "AI will replace humans" framing — always position as augmentation
- Never reference military applications in commercial marketing
- Avoid "disruption" language — use "transformation" or "evolution"
- Never promise sentience, consciousness, or human-level intelligence
- Don't use sci-fi imagery or Terminator references (obvious reasons)
- Never say "trust us" — show the safety record instead


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)