Skill: gitflopez/coaching-consulting-launch-kit (version 1.0.0)

# Skill #101 — Coaching & Consulting Business Launch Kit Generator **Category:** Business Development / Coaching & Consulting **Pricing:** $29 one-time | $12.99/month **Free Prompt:** Signature Offer Framework (Prompt 1) **DFY Tier:** $97/launch kit | $297/month retainer (done-for-you content system) --- ## What This Skill Does Generates a complete business launch kit for coaches and consultants: a signature offer framework, enrollment conversation script, content marketing system, and client results case study kit. Four prompts that take a coach from "I help people with X" to a professional, sellable business with clear positioning, a repeatable sales conversation, a content strategy, and proof assets. --- ## Who It's For - **Executive and leadership coaches** (targeting managers, directors, C-suite) - **Business and marketing consultants** (strategy, operations, growth) - **Life and career coaches** (transitions, confidence, performance) - **Health and wellness coaches** (nutrition, fitness, mindset, sobriety) - **Financial coaches** (debt payoff, wealth building, money mindset) - **Therapists and counselors** pivoting to coaching/group programs - **Fractional executives** (CMO, CFO, COO, CTO for hire) - **Agency owners** launching consulting arms --- ## The 4 Prompts ### Prompt 1 — Signature Offer Framework (FREE) Builds the core offer: methodology name, outcome promise, ideal client profile, program phases and deliverables, pricing tiers (1:1, group, self-study), and a 3-sentence positioning statement. Output: complete offer document coaches can paste to their website About page and use in sales conversations. ### Prompt 2 — Enrollment Conversation Script + Objection Handler Full discovery call guide: opening rapport questions, diagnostic questions (uncover pain depth), vision questions (amplify urgency), offer presentation script, price reveal sequence, and word-for-word objection handlers for "I need to think about it," "I can't afford it," "My spouse needs to agree," and "I'm not ready yet." Closes with a graceful no-save script. ### Prompt 3 — Content Marketing System Generates a complete content pillar framework: 3-5 authority topics tied to the offer's transformation, weekly posting schedule across LinkedIn + Instagram + email, 30 content prompts by format (story post, myth-busting, results showcase, how-to, client win), and a Minimum Viable Content Calendar (one piece per day, 5 days/week). ### Prompt 4 — Client Results Case Study + Testimonial Kit Builds the full proof asset system: before/after story framework (5-step narrative arc), 3-format case study (long-form, one-paragraph social, one-sentence soundbite), pull quotes extraction guide, video testimonial script for clients, and an ROI metrics table (hours saved, revenue gained, outcome achieved). Includes outreach email to ask past clients for testimonials. --- ## Why This Skill Wins - **Gap in market:** Every coach needs these 4 assets to launch. Generic ChatGPT outputs sound like every other coach. This skill enforces differentiated positioning. - **Signature Methodology Name** in Prompt 1 is the differentiator — coaches who name their method charge 2-3x more than those who don't. - **Objection handlers** in Prompt 2 are word-for-word scripts — no competitor at $29 produces these. - **ROI metrics table** in Prompt 4 enables coaches to prove value, not just share feelings — converts skeptical buyers. - **Natural bundle:** pairs with VSL Script (#51), Webinar Script (#23), Email Sequence (#5), Lead Magnet (#35), LinkedIn Thought Leadership (#59). --- ## Competitive Edge | Competitor | Price | What They Offer | |---|---|---| | Business coach ($5K-$20K program) | $5,000-$20,000 | Coaching + templates bundled | | Duct Tape Marketing / StoryBrand | $299-$2,000 | Framework only, no scripts | | Generic Jasper/Copy.ai | $49/month | No coaching-specific structure | | Coaching gurus (Brooke Castillo, etc.) | $997-$2,000 | Courses, not templates | | **This skill** | **$29 once** | **Complete 4-asset launch system** | --- ## Usage Instructions 1. Open Claude (claude.ai or any Claude-powered interface) 2. Paste the prompt text from the `prompts/` folder 3. Fill in the `[BRACKETED]` fields with your information 4. Run and refine as needed 5. Combine all 4 outputs into your complete coaching business launch kit --- ## File Structure ``` coaching-consulting-launch-kit/ ├── SKILL.md ← This file ├── README.md ← Marketplace listing ├── MARKETING.md ← Competitive analysis + revenue projections ├── prompts/ │ ├── prompt1_signature_offer.md │ ├── prompt2_enrollment_script.md │ ├── prompt3_content_system.md │ └── prompt4_case_study_kit.md └── examples/ └── example_executive_coach.md ```

path: MARKETING.md
content: # MARKETING.md — Coaching & Consulting Business Launch Kit

## Market Analysis

### Market Size
- **60,000+** ICF-certified coaches in the United States
- **800,000+** people self-identify as "coach" or "consultant" in LinkedIn profiles
- **$20B+** US coaching industry, growing 6.7% annually (IBISWorld 2025)
- **73M+ freelancers** in the US — most of whom sell expertise-based services
- **Addressable buyer:** Anyone who monetizes their knowledge and needs to look and sell like a professional

### The Problem
Coaches and consultants universally struggle with three things:
1. **Positioning:** They can describe what they do but not why they're different
2. **Sales conversations:** They give advice for free on discovery calls and wonder why people don't buy
3. **Proof:** They have client wins locked in their heads, not on their website

Generic AI tools don't solve any of these. They produce generic content that sounds like every other coach.

---

## Competitive Landscape

| Competitor | Price | What They Offer | Gap |
|---|---|---|---|
| Business coach / mentor program | $5K–$20K | Coaching + templates bundled in | High cost, requires ongoing engagement |
| StoryBrand (Donald Miller) | $299 book / $2K workshop | Positioning framework only | No sales scripts, no content system, no proof assets |
| Jasper / Copy.ai | $49–99/month | Generic content generation | No coaching-specific structure, no enrollment scripts |
| Notion/template marketplaces | $9–49 one-time | Static templates | Not AI-powered, generic, no customization guidance |
| Coaching gurus (Brooke Castillo, Amy Porterfield) | $997–$2,000 courses | Their system, not yours | Teaches their business model, not a customizable skill |
| **This skill** | **$29 once** | **AI-powered, personalized, 4-asset system** | **The only skill on ClawHub covering positioning + sales + content + proof** |

---

## Differentiation

### What No Competitor at Any Price Offers
1. **Methodology Naming** — the proprietary name for your approach (coaches who name their method charge 2-3x more; competitors skip this or treat it as an afterthought)
2. **Word-for-word objection handling** — Prompt 2 produces scripts, not tips. "Here's how to handle 'I need to think about it'" with actual language, not frameworks.
3. **30-day calendar with specific hooks** — Prompt 3 produces "Here's what I worked in HR for 12 years. I was the person making promotion decisions." Not "write a thought leadership post."
4. **ROI table** in case studies — converts analytics-driven buyers who need to justify the investment to themselves or a partner

---

## Pricing Strategy

### ClawHub Marketplace
- **Free prompt:** Prompt 1 (Signature Offer Framework) — gives enough value to demonstrate quality and build urgency for the full skill
- **Full skill:** $29 one-time
- **Monthly option:** $12.99/month (for coaches who want ongoing access as they evolve their offers)

### DFY Upsell (Max's Services — Fiverr/Direct)
- **Starter:** $49 — Run Prompt 1 + Prompt 3 (offer + content pillars) with 48-hour turnaround
- **Launch Kit:** $97 — All 4 prompts run + formatted Google Doc delivery; 72-hour turnaround
- **Full System:** $197 — All 4 prompts + 30-min strategy call to refine positioning + 1 revision round
- **Monthly Retainer:** $297/month — 2 new case studies per month + content calendar updates + Prompt 2 refinement as new objections emerge

---

## Revenue Projections

### ClawHub Marketplace Revenue
| Month | Installs | Paid Conversions (20%) | Revenue |
|-------|----------|------------------------|---------|
| Month 1 | 80 | 16 | $464 |
| Month 2 | 150 | 30 | $870 |
| Month 3 | 250 | 50 | $1,450 |
| Month 6 | 600 | 120 | $3,480 |
| Month 12 | 1,500 | 300 | $8,700 |

### DFY Services Revenue (at scale)
- 10 Launch Kit orders/month at $97 = $970/month
- 5 Full System orders/month at $197 = $985/month
- 3 Monthly Retainers at $297 = $891/month
- **Combined Month 3 target:** $4,296/month

---

## Marketing Angles

### Angle 1: "You're already doing the work — now get paid like you are"
Targets coaches undercharging for expertise they've spent years building.

### Angle 2: "The thing that separates the $200/session coach from the $500/session coach is 4 documents"
Targets coaches who know they're underpriced but don't know what to change.

### Angle 3: "Your next client is reading your website right now and leaving"
Targets coaches with traffic but no conversions — positions this as a conversion tool.

---

## Go-to-Market Priority

1. **ClawHub marketplace listing** — career/business category, featured in launch batch
2. **Moltbook build log post** — builds audience awareness
3. **Fiverr DFY gig** — "I will build your coaching business launch kit using AI" at $97-197
4. **LinkedIn direct outreach** — coaches actively posting about struggling with positioning are visible; DM with Prompt 1 free output as proof-of-concept

---

## Combined Portfolio Position

This skill completes the coaching/consulting segment of the portfolio:
- **Webinar Script (#23)** — how to fill your programs
- **Email Sequence (#5)** — how to nurture your list
- **VSL Script (#51)** — how to sell from video
- **Lead Magnet (#35)** — how to build your email list
- **LinkedIn Thought Leadership (#59)** — how to build authority
- **Client Proposal (#11)** — how to close consulting deals
- **Coaching & Consulting Launch Kit (#101)** — the foundation all of these plug into

**Bundle opportunity:** "The Complete Coaching Business System" — Skills #5 + #11 + #23 + #35 + #51 + #59 + #101 for $99 (vs. $203 individual).


path: README.md
content: # Coaching & Consulting Business Launch Kit Generator

**The complete 4-prompt system for coaches and consultants who are ready to launch professionally.**

From "I help people with X" to a polished business with clear positioning, a repeatable sales conversation, a content strategy, and proof assets — in one skill.

---

## What You Get

| Prompt | What It Builds | Time to Run |
|--------|---------------|-------------|
| **#1 — Signature Offer Framework** (FREE) | Methodology name, outcome promise, ICP, program tiers, 3-phase map, positioning statement | 10 min |
| **#2 — Enrollment Conversation Script** | Discovery call guide, diagnostic questions, price reveal script, 6 objection handlers, 3-email follow-up | 10 min |
| **#3 — Content Marketing System** | 5 content pillars, 30-day calendar, 6 LinkedIn formats with examples, weekly newsletter system | 10 min |
| **#4 — Case Study + Testimonial Kit** | Full case study, social version, soundbites, pull quotes, video script, testimonial request email, ROI table | 10 min |

---

## Who This Is For

- Life coaches, executive coaches, business coaches, health coaches, financial coaches
- Consultants launching their own practice (former agency owners, corporate executives, freelancers)
- Therapists pivoting to group coaching programs
- Fractional executives (CMO, CFO, COO for hire)
- Anyone who gets paid for their expertise and wants to charge more for it

---

## Why This Beats Generic AI

Generic ChatGPT prompts produce generic coaching content that sounds like every other coach. This skill:

- Enforces **proprietary methodology naming** — the single biggest factor in command pricing
- Produces **word-for-word objection handling scripts** (not tips — actual language)
- Builds a **30-day calendar with specific post hooks**, not category placeholders
- Creates **case studies with ROI tables** that convert skeptical buyers

---

## What Others Charge

| Resource | Cost |
|----------|------|
| Business coach program (includes templates) | $5,000–$20,000 |
| StoryBrand framework session | $2,000–$5,000 |
| Copywriter for sales page + email sequence | $3,000–$8,000 |
| Jasper/Copy.ai (monthly, no coaching structure) | $49–99/month |
| **This skill (one-time)** | **$29** |

---

## Quick Start

1. Purchase and download the skill files
2. Open Claude (claude.ai or any Claude-powered interface)
3. Start with `prompt1_signature_offer.md` — fill in the `[BRACKETED]` fields
4. Use the Prompt 1 output to feed Prompts 2, 3, and 4
5. Combine all 4 outputs into your complete launch kit

**Total time:** 45-60 minutes to complete all 4 prompts for a production-ready coaching business.

---

## Example

See `examples/example_executive_coach.md` for a complete worked example: Sarah Kim, Executive Leadership Coach targeting Fortune 500 mid-level managers, all 4 prompts demonstrated end-to-end including Maria's 877% ROI case study.

---

## License

MIT-0. Use freely, modify for clients, resell your services. No attribution required.


path: examples/example_executive_coach.md
content: # Example: Executive Leadership Coach — Sarah Kim

**Niche:** Mid-level tech managers (Directors to VPs) seeking C-suite promotion  
**Location:** San Francisco (remote-first, clients globally)  
**Credentials:** 12 years as Fortune 500 HR Director (Microsoft, Salesforce), ICF-certified PCC, MBA Wharton  
**Proof:** 47 clients promoted, avg salary increase $28K, clients at Amazon, Meta, Deloitte, Google

---

## Prompt 1 Output: Signature Offer Framework

### Methodology Name Options

**Option A: The Executive Ascent Framework™**
*Why it works:* "Ascent" is aspirational and directional. "Framework" signals structure and repeatability. Targets ambitious professionals who want a system, not just pep talks. Appeals to analytical thinkers (engineers, PMs, ops leaders) who are the ICP.

**Option B: The C-Suite Code™**
*Why it works:* "Code" implies unlocking a secret that not everyone knows — triggers curiosity. Pairs perfectly with insider positioning ("I know how promotions are actually decided because I made them"). Shorter, more memorable for social media.

**Option C: The Visibility Architecture Method™**
*Why it works:* "Architecture" = strategic and structured (appeals to type-A achievers). "Visibility" names the actual problem — most stalled managers are invisible to decision-makers, not unqualified. Differentiates from generic "leadership development" positioning.

**Recommended: The Executive Ascent Framework™** — most Google-searchable, cleanest trademark, works in every format.

---

### Outcome Promise (3 Versions)

1. "I help Directors and VPs at Fortune 500 companies secure their next promotion in 12-18 months without burning out or becoming someone they don't recognize."

2. "I help high-performing managers who've been passed over for promotion finally get the recognition — and the title — they've been earning for years."

3. "I help tech leaders go from the best individual contributor in the room to the VP everyone fights to have on their team — in under 18 months."

**Best for website hero:** Version 1 (specific, concrete, addresses the hidden objection of losing yourself in pursuit of the title)

---

### Ideal Client Profile

Maria is a Director of Product at a 5,000-person tech company. She's 36, earns $175K base, and has 10 years at the company. She's consistently rated "Exceeds Expectations," gets pulled into every major initiative, and trains the junior PMs — but was passed over for VP twice in the last 18 months. She tells herself she's not political enough, not visible enough, or maybe just not "VP material." She's read every leadership book, done her 360, asked for feedback (and gotten generic answers). Her fear is she'll plateau here and have to start over somewhere else. Her buying trigger: she just found out a peer with less experience was just promoted over her. Something clicked. She's ready to invest in figuring this out.

**Red flags:** Coaches looking for someone to do the work for them, individuals who believe their organization is irredeemably broken, people in toxic environments where no amount of coaching will change the structural dynamics.

---

### Program Architecture

**Tier 1 — Executive Ascent Intensive (1:1 Premium)**
- Duration: 6 months, bi-weekly 60-min sessions (12 sessions)
- Support: async Voxer between sessions, LinkedIn audit + rewrite, 30-day strategic visibility plan
- Who: Directors serious about their next promotion within 12 months
- Investment: $6,500 | $1,175/month payment plan

**Tier 2 — The VP Accelerator Group (Core)**
- Duration: 4 months, weekly group call (8 people max), monthly 1:1 session
- Deliverables: The Executive Ascent playbook, peer accountability pod, job offer negotiation module
- Who: Directors who want the framework + community without the full 1:1 investment
- Investment: $2,800 | $750/month payment plan

**Tier 3 — The Promotion Playbook (Self-Study)**
- Format: On-demand video course + workbook + LinkedIn template library
- Deliverables: 8 modules, 4-week promotion sprint plan, review panel prep guide
- Who: Senior Managers ready to accelerate to Director on their own timeline
- Investment: $497 | free access to alumni community

---

### 3-Phase Transformation Map

**Phase 1 — Executive Audit (Weeks 1-4)**
*What shifts:* Client moves from operating on instinct to operating with data. They discover how they're actually perceived vs. how they think they're perceived.
*Deliverable:* Personalized Executive Audit Report — 360-degree perception gap analysis, stakeholder map, 3 blind spots to address, 3 strengths to amplify.

**Phase 2 — Influence Architecture (Weeks 5-16)**
*What shifts:* Client moves from being excellent at tasks to being excellent at impact. They change the rooms they're in, how they speak in those rooms, and who is advocating for them.
*Deliverable:* Strategic Visibility Plan — 12 concrete actions across 4 domains: communication, sponsorship, scope expansion, external credibility.

**Phase 3 — Leadership Legacy (Weeks 17-24)**
*What shifts:* Client operates at the next level before they have the title. Decision-makers stop asking "is she ready?" because they've been answering yes for months.
*Deliverable:* VP Readiness Evidence Portfolio — documented examples of VP-level impact, board-ready communication artifacts, negotiation prep for the offer conversation.

---

### Positioning Statement (Website Hero)

"You've spent a decade being the hardest worker in the room. You've trained the people who got promoted. You've been told you're 'almost there' for two years. The problem isn't your performance — it's that the organization can't see you at the next level because you haven't shown them yet. The Executive Ascent Framework is a 6-month system that changes how you're perceived, who's advocating for you, and whether you're sitting in that promotion conversation or waiting outside for the result."

**LinkedIn Headline Version:**
"Executive Coach helping Directors & VPs at Fortune 500s land their next promotion | The Executive Ascent Framework | 47 promotions and counting"

---

## Prompt 2 Output: Enrollment Conversation (Key Excerpt)

### Objection Handler — "I Need to Think About It"

*Script:*
"Of course. I'd never want you to make a decision this important before you're ready. Can I ask — when you say you need to think about it, is it more about making sure the timing is right, or is there something specific about the program you're not sure about?"

*[Pause and listen]*

If timing: "What would need to be true for the timing to feel right?"

If program concern: "I appreciate you being direct. What's the piece you're uncertain about? Let's talk through it."

If money: "Is the investment the piece you're thinking about?"

*[After they answer:]*
"Here's what I've seen with clients who've been in your position: the people who say 'I need to think about it' and come back in 3 months are usually thinking about the same things. The difference is that in those 3 months, one of two things happens: either nothing changes — and the cost of waiting becomes clearer — or the peer who was on your same track gets promoted, and the window gets harder. I'm not saying that to pressure you. I'm saying it because I watched it happen 12 times before I understood it as a pattern. What would it take for you to make a decision today?"

---

## Prompt 3 Output: Content System (30-Day Calendar Excerpt)

**Week 1 — Establish Authority + Trust**

| Day | Platform | Pillar | Format | Hook |
|-----|----------|--------|--------|------|
| Mon 1 | LinkedIn | Personal Story | Story Post | "I worked in HR for 12 years. I was the person who made promotion decisions. Here's what we actually talked about in those meetings." |
| Tue 2 | Instagram | Myth-Bust | Carousel | "The myth: You get promoted for being the best at your job. The truth: 6 things I never once said in a promotion meeting." |
| Wed 3 | LinkedIn | Authority | Insight Post | "There are 3 rooms where your promotion is decided before it reaches your manager. Most Directors have never been in any of them." |
| Thu 4 | Email | Process | Newsletter | Subject: The one thing HR directors notice in the first 5 minutes with a VP candidate |
| Fri 5 | LinkedIn | Transformation | Client Win | "Maria was told she wasn't 'VP material' at her performance review. 14 months later, she got the offer — before she even applied." |

---

## Prompt 4 Output: Case Study — Maria's Promotion Story

### Full Case Study

**The Before**

Maria had spent eight years building products at one of the world's most competitive tech companies. Her team loved her. Her projects shipped on time. She'd trained three junior PMs who were now her peers — one of them had just been promoted to VP.

At her most recent performance review, her manager said she was "almost there." It was the third time she'd heard those exact words. That night, she sat in her car in the parking garage for 20 minutes before she could drive home.

"I kept thinking, 'What is 'almost there' even supposed to mean? I'm doing the VP's job. I've been doing it for two years.'" The cost wasn't just the salary gap — it was the creeping doubt that maybe she was wrong about herself.

**The Turning Point**

Six weeks later, she found out a peer with less experience and a shorter tenure had been promoted over her. She didn't feel angry. She felt done. Done waiting, done hoping the organization would notice on its own.

She booked a discovery call that evening.

**The Journey**

In Phase 1 of the Executive Ascent Framework, we ran a 360-degree perception audit. What Maria discovered surprised her: her peers and stakeholders didn't see her as "almost VP." They saw her as the best person at execution they'd ever worked with — indispensable as a Director and, in their minds, exactly where she belonged.

She was being perceived as a superstar at the wrong level.

Phase 2 was the hardest and most valuable. Maria shifted from running her team to shaping her organization. She stopped accepting every cross-functional task that kept her in execution mode. She started requesting (and getting) seats in strategic planning sessions. She built sponsorship relationships with two SVPs who hadn't known her name 6 months before.

The breakthrough moment came in Month 9, in a leadership alignment meeting where Maria — for the first time — challenged a business direction in front of 15 executives, with data and a clear recommendation. Her manager told her afterward it was the moment he knew she was ready.

**The Result**

Fourteen months after Maria's first coaching session, she was offered a VP of Product role. Not at a new company. At the one that had passed her over twice.

The offer included a $42,000 base salary increase and a team of 28. She negotiated an additional $15,000 in signing bonus using the language we'd rehearsed.

**The New Life**

Maria now leads one of the company's three core product lines. She mentors two of the Directors who were her peers. Last month, she was asked to present to the board.

"I spent three years thinking I wasn't ready," she said. "Sarah helped me understand I'd been ready — I just didn't know how to show it. The promotions don't find you. You have to walk into the room where they're decided."

---

### ROI Metrics Table

| Metric | Before | After | Change |
|--------|--------|-------|--------|
| Base Salary | $178,000 | $220,000 | +$42,000 (+24%) |
| Signing Bonus | $0 | $15,000 | +$15,000 |
| Team Size | 6 | 28 | +22 reports |
| Years to VP | 8 years waiting | 14 months with coaching | 6.5 years faster |
| Coaching Investment | — | $6,500 | — |
| Year 1 ROI | — | $57,000 (salary + bonus) | **877% ROI** |
| Confidence (1-10) | 4 | 9 | +5 points |

---

*End of Example — All 4 prompts demonstrated end-to-end.*


path: package.json
content: {
  "name": "coaching-consulting-launch-kit",
  "version": "1.0.0",
  "description": "ClawHub skill: coaching-consulting-launch-kit",
  "license": "MIT-0",
  "main": "SKILL.md",
  "author": "max_0x1",
  "clawhub": {
    "skill": true,
    "category": "education",
    "price": 29,
    "currency": "USD",
    "pricingModel": "one-time",
    "prompts": 4,
    "freePrompts": 1,
    "freePrompt": "prompts/prompt1_signature_offer.md"
  }
}

path: prompts/prompt1_signature_offer.md
content: # Prompt 1 — Signature Offer Framework (FREE)

**Purpose:** Build the core positioning document for your coaching or consulting business — the foundation every other asset is built on.

---

## Instructions

Copy the prompt below into Claude. Fill in the `[BRACKETED]` fields with your specific information. Run and iterate until the positioning feels unmistakably yours.

---

## The Prompt

```
You are a positioning strategist specializing in coaching and consulting businesses. Build a complete Signature Offer Framework for this coach/consultant.

**COACH PROFILE:**
- Name and title: [e.g., Sarah Kim, Executive Leadership Coach]
- Background and credentials: [e.g., 12 years as Fortune 500 HR director, ICF-certified coach, MBA Wharton]
- Niche and ideal client: [e.g., mid-level managers (Director to VP) at tech companies who want to reach the C-suite within 3 years]
- The problem you solve: [e.g., Talented managers stall because they keep doing individual contributor work instead of leading. They get overlooked for promotions despite strong performance.]
- The transformation you deliver: [e.g., From "best worker in the room" to "the leader everyone wants in the room" — promotion, raise, and recognition within 12 months]
- Your unique approach or insight: [e.g., I use a 3-phase Executive Presence Framework built from observing 200+ C-suite leaders at companies like Microsoft, Google, and Salesforce]
- Proof points you have: [e.g., 47 clients promoted, average salary increase $28K, clients at Amazon, Meta, and Deloitte]
- Price range you're considering: [e.g., $3,000-$5,000 for 3-month 1:1, $997 for group cohort, $297 for self-study]

**OUTPUT FORMAT:**

Produce a complete Signature Offer Framework with these exact sections:

---

### 1. Methodology Name
Create 3 options for a proprietary methodology name that:
- Contains 2-4 words
- Uses an alliterative phrase, acronym, or metaphor
- Sounds credible and specific (not generic)
- Can be trademarked
- Example formats: "The [Outcome] Formula," "[Letter] Framework," "The [Metaphor] Method," "[Initials] System"

For each option, explain WHY it works and who it appeals to.

---

### 2. Outcome Promise (The Big Claim)
Write 3 versions of your outcome promise in this format:
"I help [SPECIFIC CLIENT] achieve [SPECIFIC OUTCOME] in [TIMEFRAME] without [COMMON OBJECTION/OBSTACLE]."

Make each version:
- Concrete (quantified where possible)
- Credible (achievable, not hype)
- Differentiated (different from generic "I help people reach their potential")

---

### 3. Ideal Client Profile
Write a one-paragraph ICP description covering:
- Demographics (role, industry, years of experience, income, geography)
- Psychographics (what they believe, what they fear, what they've tried before)
- Buying trigger (what just happened that makes them ready to hire a coach NOW)
- Red flags (who is NOT a good fit)

---

### 4. Program Architecture
Design 3 tiers of the signature offer:

**Tier 1 — 1:1 Intensive (Premium)**
- Duration: [weeks/months]
- Deliverables: [sessions, materials, support channels]
- Who it's for
- Price anchor

**Tier 2 — Group Cohort (Core)**
- Duration, cohort size, format
- Deliverables
- Who it's for
- Price anchor

**Tier 3 — Self-Study / Digital (Entry)**
- Format (course, templates, community)
- Deliverables
- Who it's for
- Price anchor

---

### 5. The 3-Phase Transformation Map
Map the client journey through exactly 3 phases (name each phase, describe what changes, what deliverables belong in each):

**Phase 1 — [Name: Foundation/Diagnostic/Assessment]**
- What the client discovers/shifts
- Key deliverable or milestone

**Phase 2 — [Name: Build/Implement/Practice]**
- What the client creates/changes
- Key deliverable or milestone

**Phase 3 — [Name: Perform/Sustain/Scale]**
- The integrated result
- Key deliverable or proof of transformation

---

### 6. Positioning Statement (Website + Sales Page Hero)
Write a 3-sentence positioning statement for the website hero section:
- Sentence 1: Who you help and what they want
- Sentence 2: Why they've been stuck (the real problem)
- Sentence 3: What you do differently and the outcome

Also write a 1-sentence LinkedIn headline version (under 220 characters).

---

### 7. Offer Naming Guide
Provide 5 rules for naming the program itself (not the methodology) so it:
- Sounds like a destination, not a process
- Includes an outcome or identity shift
- Can be said aloud without sounding strange
- Examples: "The VP Accelerator," "The Executive Edge Intensive," "The C-Suite Launchpad"

Give 3 name options specific to this coach's offer.

---

### 8. Quick-Start Checklist
List the 10 things this coach should do in the first 30 days to launch, in priority order.
```

---

## Tips for Best Results

- **Be specific in the Coach Profile.** Vague inputs produce generic positioning. The more specific your background and proof points, the more differentiated the output.
- **Run Prompt 1 before any other prompt.** Every subsequent output depends on the positioning established here.
- **Test your methodology name** by saying it out loud to a potential client. If they ask "What does that mean?" — it's working. Curiosity = sales conversations.
- **The 3-Phase Map** becomes your curriculum, your sales conversation structure, and your content calendar pillar topics.


path: prompts/prompt2_enrollment_script.md
content: # Prompt 2 — Enrollment Conversation Script + Objection Handler

**Purpose:** Generate a complete discovery call guide with word-for-word scripts, diagnostic questions, offer presentation sequence, and objection handlers for every common pushback.

---

## Instructions

Run Prompt 1 first. Use your Methodology Name, Outcome Promise, and ICP from Prompt 1 to fill in the fields below.

---

## The Prompt

```
You are a sales conversation designer for coaching and consulting businesses. Build a complete Enrollment Conversation System for this coach.

**COACH INFO (from Prompt 1 output):**
- Methodology name: [e.g., The Executive Ascent Framework]
- Ideal client: [e.g., mid-level tech managers (Director to VP) at companies 500+ employees]
- Outcome promise: [e.g., Reach the C-suite within 18 months without burning out or sacrificing your values]
- Program name and price: [e.g., The VP Accelerator — $4,500 for 3 months 1:1]
- Top 3 results/proof points: [e.g., 47 promotions, avg salary increase $28K, clients at Amazon/Meta/Deloitte]
- Common objections you've faced or fear: [e.g., too expensive, spouse needs to agree, needs to think about it, not ready yet]
- Call format: [e.g., 45-minute Zoom discovery call, booked via Calendly]

**OUTPUT FORMAT:**

Produce a complete Enrollment Conversation Script with these exact sections:

---

### 1. Pre-Call Confirmation Email
A 150-word email sent 24 hours before the call that:
- Reminds them of the time and Zoom link
- Builds anticipation (they're about to get a diagnosis, not a pitch)
- Asks them to come prepared with their #1 challenge
- Sets the tone: collaborative, expert, no pressure

---

### 2. Call Opening (First 5 Minutes)
Word-for-word script for:
- The first 30 seconds (make them feel seen, not sold to)
- Agenda-setting statement that positions you as the expert
- Permission question that shifts the dynamic ("Would it be okay if I ask you some direct questions?")

---

### 3. Diagnostic Questions (10-15 Minutes)
Write 12 questions in 3 categories:

**Category A — Current Situation (4 questions)**
Uncover where they are now. Questions should surface the gap between current reality and desired outcome. Start factual, get emotional.

**Category B — Pain Depth (4 questions)**
Amplify the cost of inaction. Questions that reveal what staying stuck is costing them: financially, relationally, psychologically. Include one "what happens if nothing changes in 12 months?" style question.

**Category C — Vision & Desire (4 questions)**
Pull out their specific version of success. These questions build urgency through their own words. Include one "who would you become?" question.

After each category, include a brief coach note on what you're listening for and how to bridge to the next section.

---

### 4. Diagnostic Summary (2 Minutes)
Word-for-word script to mirror back what you heard:
- Open with: "Here's what I'm hearing..."
- Summarize their situation in their words (not yours)
- Name the gap between where they are and where they want to be
- Transition: "Let me share what I see..."

---

### 5. Offer Presentation (5-7 Minutes)
Script for presenting the program without sounding salesy:
- Bridge from their specific pain to your specific solution
- Introduce the methodology name with a one-sentence explanation
- Walk through the 3-phase transformation map (reference Prompt 1)
- State the investment last (price reveal after value is established)
- Use this exact price reveal structure:
  1. "The investment for [program name] is [price]."
  2. Pause. Let it land. Do not keep talking.
  3. "What that includes is..." (list deliverables)
  4. "The way I think about the ROI is..." (connect to their specific numbers)

---

### 6. Objection Handlers (Word-for-Word Scripts)

Write complete responses for each of these 6 objections:

**Objection 1: "I need to think about it."**
- Acknowledge + curiosity question
- Uncover the real objection underneath
- Close or set a follow-up with a specific timeline

**Objection 2: "I can't afford it / it's too expensive."**
- Validate without discounting
- Reframe value vs. cost
- Offer payment plan if applicable
- If they truly can't afford it: graceful redirect to lower tier

**Objection 3: "I need to talk to my spouse/partner first."**
- Honor the relationship
- Offer to schedule a call with both of them
- Ask: "If [partner] were on this call right now, what do you think their concern would be?"

**Objection 4: "I'm not ready yet / bad timing."**
- Explore the "not ready" — is it circumstance or fear?
- If circumstance: schedule a future date check-in
- If fear: "What would need to be true for you to feel ready?"

**Objection 5: "I've tried coaching before and it didn't work."**
- Validate the frustration
- Ask what specifically didn't work
- Explain what's different about your approach (specific, not defensive)
- Use a proof point that addresses their specific past failure

**Objection 6: "Let me look at some other options first."**
- Permission to understand what they're comparing
- Clarify your unique position vs. alternatives
- The urgency question: "What's the cost of waiting 30-60 days while you research?"

---

### 7. Closing Script (2 Minutes)
Three closing options by buyer type:

**The Decisive Buyer:** Direct close script (ready to say yes, just needs permission)

**The Thoughtful Buyer:** Commitment-to-next-step close (not ready today, schedule follow-up with deadline)

**The No For Now:** Graceful no-save script (keep relationship warm, plant seeds for future)

---

### 8. Post-Call Follow-Up Sequence (3 Emails)

**Email 1 — Sent within 1 hour of call**
Subject: [Their name] — notes from our call + next steps
150-word recap of what they shared, what you'd work on together, clear next step with link/deadline.

**Email 2 — Sent 48 hours later (if no response)**
Subject: One question for you, [first name]
60-word check-in: simple, direct, no desperation. Ask the one question that surfaces the real sticking point.

**Email 3 — Sent 5 days later (final follow-up)**
Subject: Closing the loop on our conversation
80-word graceful close. Leave the door open without chasing.
```

---

## Tips for Best Results

- **Practice the diagnostic questions** before using them in real calls. They're designed to be conversational, not interrogative.
- **Pause after naming the price.** Coaches who keep talking after stating the investment signal uncertainty. Let the number land.
- **Keep objection scripts short.** The purpose is to open dialogue, not overwhelm. Say less, ask more.
- **Personalize Post-Call Email 1** with 2-3 phrases they used on the call. Verbatim repetition of their words shows you listened.


path: prompts/prompt3_content_system.md
content: # Prompt 3 — Content Marketing System

**Purpose:** Build a complete, sustainable content strategy for coaches and consultants: authority pillars, a 30-day calendar with platform-specific formats, and a repeatable weekly workflow.

---

## Instructions

Run Prompt 1 first. Use your Methodology Name, ICP, and 3-Phase Transformation Map from Prompt 1.

---

## The Prompt

```
You are a content strategist for coaching and consulting businesses. Build a complete Content Marketing System for this coach.

**COACH INFO (from Prompt 1 output):**
- Methodology name: [e.g., The Executive Ascent Framework]
- Ideal client: [e.g., mid-level tech managers, Directors to VPs, 10-15 years experience, $150K-$220K salary]
- The 3 phases of your program: [e.g., Phase 1: Executive Audit / Phase 2: Influence Architecture / Phase 3: Leadership Legacy]
- Primary platform: [e.g., LinkedIn] 
- Secondary platforms: [e.g., Instagram, email newsletter]
- Content goal: [e.g., book 5 discovery calls per week through organic content]
- Your biggest differentiator from other coaches: [e.g., I worked in corporate HR at director level — I know how promotion decisions are actually made]
- 3 client results to reference: [e.g., Maria went from Director to VP in 14 months, James negotiated $45K raise, Priya got recruited without applying]

**OUTPUT FORMAT:**

Produce a complete Content Marketing System with these exact sections:

---

### 1. Content Pillar Framework (5 Pillars)
Design 5 content pillars tied to the coach's ICP and methodology. For each pillar:
- Pillar name (2-4 words, punchy)
- What this pillar does for the audience (educates, inspires, or converts)
- What this pillar does for the coach's business (authority, lead gen, trust)
- 5 specific content topics within this pillar
- Example post title or hook for each topic

**The 5 Pillar Types (ensure all 5 are covered):**
1. **Authority Pillar** — insider expertise the ICP can't get elsewhere
2. **Transformation Pillar** — before/after client stories, results, proof
3. **Myth-Busting Pillar** — common misconceptions your ICP holds that keep them stuck
4. **Process Pillar** — how your methodology works, step by step (education)
5. **Personal Story Pillar** — your journey, your failures, your turning point

---

### 2. Weekly Content Schedule (Minimum Viable Content — 5 posts/week)

Design a repeatable weekly posting schedule. For each day:
- Day and platform
- Content type (story, carousel, how-to, myth-bust, results, quote, personal)
- Pillar it belongs to
- Time commitment to create (honest estimate)
- Who in the ICP this piece primarily attracts

**Monday through Friday schedule, with Saturday as optional "bonus" format.**

---

### 3. LinkedIn Content Formats (6 Formats with Templates)

For each of the 6 highest-performing LinkedIn formats for coaches, provide:
- Format name and optimal length
- Hook formula (the first line that stops the scroll)
- Structure/outline
- A complete example post using this coach's niche (150-350 words)
- Engagement hook at the end (call to comment/share/DM)

**The 6 Formats:**
1. The Personal Story Post (breakthrough moment)
2. The Contrarian Take (myth-bust + correct framing)
3. The How-To Thread (process post, step-by-step)
4. The Client Win (results without violating privacy)
5. The "Nobody Talks About This" Insight (authority post)
6. The Engagement Question (drives comments, algorithm boost)

---

### 4. 30-Day Content Calendar (Full Month)

Produce a complete 30-day calendar with specific post ideas, not generic categories. Format as a table:

| Day | Platform | Pillar | Format | Specific Hook/Title |
|-----|----------|--------|--------|---------------------|
| 1 | LinkedIn | Authority | Insight | [Specific post hook] |
| 2 | Instagram | Transformation | Story | [Specific post hook] |
...and so on for all 30 days.

Requirements:
- Mix platforms per the coach's profile
- Every post hook must be specific (not "share a tip about leadership")
- Include at least 4 direct enrollment CTAs across the 30 days (DM me, link in bio, application open)
- Follow the 80/20 rule: 80% education/entertainment, 20% promotion

---

### 5. Email Newsletter System (Weekly)

Design a repeatable weekly email newsletter framework:
- Subject line formula (what works for coaches: curiosity + specificity + brevity)
- Email structure (4 sections, under 400 words total)
- 5 specific subject line examples using this coach's niche
- One complete sample newsletter issue (400 words max)

---

### 6. Content Repurposing Workflow

Show how to turn ONE piece of long-form content into 7 pieces across platforms:
- 1 LinkedIn article or newsletter → [specific 6 derivatives]
- Step-by-step repurposing instructions
- Time estimate for each derivative
- Which derivative gets which traffic goal (awareness vs. engagement vs. conversion)

---

### 7. Lead Generation Content Strategy (Direct Enrollment Path)

Design 3 pieces of "gateway content" that lead directly to discovery call bookings:
- Content piece 1: A lead magnet (checklist, quiz, or guide) — title, outline, delivery mechanism
- Content piece 2: A "pinned post" or bio-link page — what it contains and why
- Content piece 3: A DM outreach script for people who engage with posts but don't book — 3 messages, conversational, non-pushy

---

### 8. 90-Day Content Milestone Map
What does "good" look like for this coach at 30, 60, and 90 days if they execute this system consistently?
- Follower/subscriber growth targets (realistic, not hype)
- Engagement rate benchmarks
- Discovery call volume targets
- Revenue opportunity (how many calls booked → clients enrolled at their price)
```

---

## Tips for Best Results

- **Be honest in the inputs.** If your proof points are small, say so — the system will calibrate to where you actually are.
- **Pick ONE primary platform** and own it before adding a second. Most coaches dilute by going wide too fast.
- **The 30-day calendar is a starting point, not a prison.** Replace any topic that doesn't feel authentic with something from your pillar list.
- **Week 1 posts should be personal story.** New audiences need to trust you before they follow your advice. Start with your own turning point.


path: prompts/prompt4_case_study_kit.md
content: # Prompt 4 — Client Results Case Study + Testimonial Kit

**Purpose:** Build the complete proof asset system — the case studies, testimonial scripts, and social proof assets that convert skeptical prospects into paying clients.

---

## Instructions

Use real or composite client results. If you're new and have no clients yet, use your own transformation story or a hypothetical composite (labeled as such). Run Prompt 1 first for methodology and positioning context.

---

## The Prompt

```
You are a conversion copywriter specializing in coaching and consulting proof assets. Build a complete Client Results Case Study + Testimonial Kit for this coach.

**COACH INFO:**
- Your name and methodology: [e.g., Sarah Kim, The Executive Ascent Framework]
- Your niche: [e.g., mid-level tech managers seeking C-suite promotion]

**CLIENT RESULT TO FEATURE:**
- Client first name or alias: [e.g., Maria or "a Director at a Fortune 100 tech company"]
- Client's starting situation: [e.g., Director of Product at Microsoft, 8 years, repeatedly passed over for VP, losing confidence, considering leaving]
- What they tried before working with you: [e.g., read every leadership book, did 360 reviews, asked for feedback — nothing stuck]
- The specific problem you solved together: [e.g., she was operating as a senior IC, not a strategic leader — her peers saw her as a doer, not a visionary]
- Your methodology applied: [e.g., Phase 1 Executive Audit revealed she was hiding her strategic thinking. Phase 2 Influence Architecture changed how she showed up in leadership meetings. Phase 3 built her internal sponsor relationships]
- The result achieved: [e.g., promoted to VP of Product in 14 months, $42K raise, now leads a team of 28]
- Timeframe: [e.g., 14 months, ended in March 2026]
- A quote from the client (real or reconstructed): [e.g., "I'd been telling myself I wasn't ready. Sarah helped me see I'd been ready for 3 years — I just didn't know how to show it."]

**OUTPUT FORMAT:**

Produce a complete Client Results Case Study + Testimonial Kit with these exact sections:

---

### 1. Full Case Study (Long-Form, 600-800 words)

Write a complete narrative case study following this 5-act structure:

**Act 1 — The Before (100-150 words)**
Paint the picture of where the client was. Use their emotions, not just their job title. What was the daily reality? What was the cost — financially, emotionally, relationally?

**Act 2 — The Turning Point (50-75 words)**
What made them decide to get help NOW? The specific event, feeling, or realization. This is the "I couldn't ignore it anymore" moment.

**Act 3 — The Journey (150-200 words)**
Walk through the methodology, phase by phase. What did they discover? What changed? Include 1-2 specific moments of breakthrough (the thing they said, the thing that clicked).

**Act 4 — The Result (100-150 words)**
The specific, measurable outcome. Include numbers where possible: promotion date, salary increase, team size, deal won, revenue generated, hours saved. Add 1-2 soft results (confidence, relationship quality, clarity).

**Act 5 — The New Life (75-100 words)**
Where are they now? What's possible that wasn't before? End with their own words (quote from the client).

---

### 2. One-Paragraph Social Version (100-125 words)

A condensed case study for LinkedIn posts, Instagram captions, and email newsletters. Same 5-act arc compressed. Ends with a 1-sentence CTA relevant to the platform (DM me / link in bio / reply to this email).

---

### 3. One-Sentence Soundbite (3 Versions)

Three ultra-compressed versions of this result for:
- A sales page headline
- A LinkedIn About section bullet point
- A conference or podcast introduction

Format: "[Client type] went from [starting point] to [result] in [timeframe]."

Provide 3 versions with different emotional angles (credibility, aspiration, urgency).

---

### 4. Pull Quotes Extraction (8 Quotes)

From the client quote provided (and the result), generate 8 pull quotes in different formats:
- 2 outcome-focused quotes (what changed)
- 2 process-focused quotes (what working with you was like)
- 2 emotion-focused quotes (how they feel now)
- 2 recommendation quotes (why someone should hire you)

Format each quote for:
- LinkedIn post graphic (under 80 characters)
- Website testimonial block (under 200 characters)
- Note: Flag which quotes need client approval before publishing

---

### 5. Video Testimonial Script for Client

A 90-120 second video script your client can record on their phone. Include:

**Opening (15 sec):** Who they are and where they were when they hired you
**Problem (20 sec):** What they'd tried, why it hadn't worked, what they were afraid of
**Experience (25 sec):** What the coaching process was actually like (specific, not "it was amazing")
**Result (25 sec):** The specific outcome, with numbers
**Recommendation (15 sec):** Who should work with this coach and why

Provide stage directions (look at camera here / pause here / smile here) for a natural, non-scripted feel.

---

### 6. Testimonial Request Outreach Email

A 200-word email to send to past clients asking for a testimonial:
- Opens with a genuine check-in (not a pitch)
- Explains what you're building and why their story matters
- Makes it easy (gives them the 5 questions to answer in writing OR the video script option)
- Sets a soft deadline (2 weeks)
- Offers a thank-you (referral to their business, public endorsement, etc.)

---

### 7. ROI Metrics Table

Build a professional ROI summary table for this result:

| Metric | Before | After | Change |
|--------|--------|-------|--------|
| Salary/Revenue | $X | $X | +$X (+X%) |
| Time to Goal | [months stuck] | [months to result] | X months faster |
| Team/Responsibility | [before] | [after] | [change] |
| Confidence (1-10) | [before] | [after] | +X points |
| [Custom metric] | [before] | [after] | [change] |

Include a "Cost vs. Value" row: Investment in coaching vs. first-year ROI.

---

### 8. Case Study Usage Guide

Where and how to use each asset from this kit:
- Full case study: [best placements]
- Social version: [best formats and timing in content calendar]
- Soundbites: [sales page / discovery call / bio]
- Pull quotes: [website / sales page / LinkedIn graphic]
- Video testimonial: [ads / sales page / email / LinkedIn]
- ROI table: [sales page / discovery call slide / proposal document]

One-paragraph note on privacy and how to use composite/anonymized results ethically.
```

---

## Tips for Best Results

- **Real results are always better than hypothetical ones.** If you're new, use your own transformation story as the case study (you are your first client).
- **Composite case studies are ethical** when clearly labeled. "Based on results from clients in this situation" is transparent and acceptable.
- **The video script is often the most valuable asset.** Clients who record even a 90-second testimonial convert at 3-5x the rate of written testimonials on sales pages.
- **Run this prompt once per client** every time you get a result worth documenting. Build a library of 5-10 case studies targeting different buyer segments.


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