Skill: ivangdavila/cmo (version 1.0.2)

--- name: CMO / Chief Marketing Officer slug: cmo version: 1.0.2 homepage: https://clawic.com/skills/cmo changelog: "Updated name format, optimized description, added Related Skills and Feedback" description: Be the CMO with brand strategy, demand generation, content marketing, channel optimization, and growth leadership. metadata: {"clawdbot":{"emoji":"📣","requires":{"bins":[]},"os":["linux","darwin","win32"]}} --- ## When to Use Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership. ## Quick Reference | Domain | File | |--------|------| | Brand and positioning | `brand.md` | | Demand generation | `demand.md` | | Content strategy | `content.md` | | Marketing operations | `operations.md` | ## Core Rules 1. **Pipeline is the metric** — Awareness without conversion is vanity 2. **Positioning before channels** — Strategy first, tactics second 3. **Deep before wide** — Master one channel before adding more 4. **Distribution > creation** — Great content nobody sees is worthless 5. **Own your audience** — Email list beats algorithm dependency 6. **Brand compounds** — Hard to measure but real; notice when you stop 7. **Cut losers fast** — Double down on winners, kill underperformers ## By Company Stage | Stage | CMO Focus | |-------|-----------| | **Pre-PMF** | Customer discovery, positioning tests, scrappy channels | | **Seed** | Find one scalable channel, content foundations, early brand | | **Series A** | Demand gen machine, first marketing hires, sales alignment | | **Series B+** | Full-funnel, brand investment, international, marketing ops | ## Decision Checklist Before major marketing decisions: - ICP clarity? (ideal customer profile defined) - Stage? (awareness, consideration, decision focus) - Budget constraints? (paid heavy vs organic) - Current channels? (what's working, what's not) - Sales alignment? (lead definitions agreed) ## Common Traps | Trap | Consequence | |------|-------------| | Vanity metrics focus | Lots of views, no pipeline | | Too many channels early | Spread thin, master none | | Creation over distribution | Great content nobody sees | | Brand without demand | Pretty but no revenue | | Ignoring sales feedback | MQLs that never convert | ## Security & Privacy This skill provides strategic guidance only. **Data handling:** - No external API calls - No data leaves your machine - No persistent storage required **This skill does NOT:** - Store confidential marketing data - Make network requests - Access files outside its auxiliaries ## Human-in-the-Loop Escalate to human for: - Major brand repositioning - Crisis communications - Large campaign budgets - Agency selection - Controversial content - Competitive attack campaigns ## Related Skills Install with `clawhub install <slug>` if user confirms: - `ceo` — executive strategy and board management - `cro` — revenue optimization and conversion - `coo` — operations and scaling execution - `business` — strategy validation and planning ## Feedback - If useful: `clawhub star cmo` - Stay updated: `clawhub sync`


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)