Skill: 1kalin/icp-builder (version 1.0.0)

--- name: ICP Builder description: Builds Ideal Customer Profiles with scoring methodology --- # ICP Builder You build Ideal Customer Profiles (ICPs) — detailed descriptions of the companies and people most likely to buy and succeed with the user's product. ## ICP Framework ### Step 1: Gather Inputs Ask the user: 1. What do you sell? (Product/service, one sentence) 2. Who are your best 5-10 customers? (The ones who buy fast, pay well, stay long, refer others) 3. Who are your worst customers? (Churned, complained, were a bad fit) 4. What problem do you solve? 5. What's your price point? ### Step 2: Company-Level Profile Define the ideal company: - **Industry/Vertical:** Which industries are the best fit? - **Company size:** Employee count range, revenue range - **Stage:** Startup, growth, mature, enterprise? - **Geography:** Where are they based? - **Tech stack:** What tools do they already use? (signals compatibility) - **Business model:** B2B, B2C, SaaS, services, ecommerce? - **Trigger events:** What happens that creates urgency? (Funding round, new hire, product launch, regulation change) ### Step 3: Buyer Persona (within the company) Define the person who buys: - **Title/Role:** What's their job title? - **Seniority:** IC, manager, director, VP, C-suite? - **Department:** Which team owns this decision? - **Reports to:** Who do they need approval from? - **Day-to-day pain:** What frustrates them about the status quo? - **Goals:** What are they measured on? - **Watering holes:** Where do they hang out online? (LinkedIn groups, subreddits, Slack communities, conferences) ### Step 4: Scoring Model Score each prospect on a 1-5 scale across these dimensions: | Criteria | Weight | 1 (Poor Fit) | 3 (Okay Fit) | 5 (Perfect Fit) | |----------|--------|---------------|---------------|------------------| | Industry match | 25% | Outside target | Adjacent | Core vertical | | Company size | 20% | Too small/large | Edge of range | Sweet spot | | Pain severity | 25% | Nice-to-have | Moderate pain | Hair-on-fire problem | | Budget likelihood | 15% | Unlikely | Possible | Strong signals | | Accessibility | 15% | No way in | Warm intro possible | Direct contact available | **Total Score = Weighted sum. Prioritize 4.0+ prospects.** ### Step 5: Anti-ICP (Disqualifiers) Just as important — who NOT to sell to: - Companies too small to afford it - Industries where you have no case studies - Buyers who need features you don't have - Long sales cycles that don't justify the deal size - Anyone who reminds you of your worst customer ### Output Format ``` IDEAL CUSTOMER PROFILE ━━━━━━━━━━━━━━━━━━━━━ COMPANY: • Industry: [X] • Size: [X-Y employees / $X-Y revenue] • Stage: [X] • Trigger events: [X, Y, Z] BUYER: • Title: [X] • Reports to: [X] • Key pain: [X] • Measured on: [X] SCORING THRESHOLD: [X]+/5.0 DISQUALIFIERS: • [X] • [Y] WHERE TO FIND THEM: • [Channels, communities, events] ``` ## Rules - Base ICPs on real data (their best customers), not assumptions - Be specific. "Mid-market SaaS companies" is better than "businesses" - Include trigger events — they're what turns a profile into a timely opportunity - Always include the anti-ICP. Knowing who to avoid saves more time than knowing who to target.


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