Skill: yuqingnicole/marketing-hooks (version 0.1.0)

--- name: marketing-hooks description: Create compelling marketing hooks and content structures using the Puzzle-Driven Model. Use when creating social media posts, newsletters, video scripts, or any marketing content that needs to capture attention. Triggers include "write a hook", "create a title", "make this more engaging", "content structure", "wow factor", or when analyzing why content performs well. --- # Marketing Hooks - Puzzle-Driven Content Model Create attention-grabbing marketing content using proven psychological frameworks. ## Core Principle: Questions Drive Engagement **Good content is driven by good questions. Good questions are puzzles.** When your opening creates a puzzle, the audience's brain automatically tries to solve it. This creates engagement and retention. ## Four Question Types ### 1. How-Type (Method) **Pattern:** "How to [achieve desired outcome]?" **Examples:** - "How to become wealthy quickly?" - "From white-label to brand?" - "How to start cross-border e-commerce?" - "How to 10x your productivity with AI?" **Best for:** Tutorials, guides, practical content ### 2. Why-Type (Reason) **Pattern:** "Why [surprising fact/outcome]?" **Examples:** - "Why did they become CEO?" - "Why 90% of AI tools fail?" - "Why top creators don't post daily?" **Best for:** Analysis, insights, thought leadership ### 3. What-Type (Definition) **Pattern:** "What is [concept/term]?" **Examples:** - "What is supply-side reform?" - "What is CPS?" - "What is Product-Market Fit?" **Best for:** Educational content, explainers ### 4. WoW-Type (Extreme Case) ⭐ HIGHEST ENGAGEMENT **Pattern:** Create probability-defying extreme cases **Core insight:** WoW = Manufacturing extremely low-probability extreme cases **Formula:** - **Discover extremes** → Get traffic - **Become extreme** → Build brand **Examples:** - "Gen-Z makes $100K/month with AI" - "10K followers in 3 days - the secret" - "I replaced my entire team with one tool" - "This 19-year-old built a $1M business with ChatGPT" **Why it works:** Brain automatically fills in missing logic, creating engagement stickiness. **Visual/Info/Case combinations:** - Extreme visual + surprising data - Impossible timeline + real results - Tiny input + massive output ## Content Tree Structure Every piece of content should follow this hierarchy: ``` Question (Root) ↓ Viewpoint (Trunk) ↓ Reasoning (Branches) ↓ Evidence (Leaves) ``` ### Gan Method Content Model **Structure:** 1. **Core viewpoint** (Trunk) 2. **Sub-arguments** (Branches) 3. **Evidence** (Leaves) - Must be: - Unexpected - Memorable - Vivid **Quality check:** A good 15-min video or well-evidenced article = a tree with lush branches and leaves. ## Platform-Specific Applications ### Xiaohongshu (Little Red Book) **Best formats:** - WoW-type titles: "Gen-Z AI tools $100K/month" - How-type for tutorials: "5 AI tools for 10x efficiency" **Structure:** 1. Hook (5-10s): WoW statement 2. Pain point (10-15s): "Are you also facing..." 3. Solution (120-180s): Step-by-step with demos 4. Results (20-30s): Proof 5. CTA (5-10s): "Follow for more" ### X (Twitter) **Best formats:** - Start with puzzle: "Do you know why 90% of people fail with AI tools?" - Then reveal answer in thread **Structure:** - Tweet 1: Puzzle/Hook - Tweet 2-4: Reasoning + Evidence - Final tweet: Conclusion + CTA ### Newsletter **Best formats:** - Question (title) → Viewpoint (intro) → Reasoning (body) → Evidence (examples) **Structure:** - Subject line: WoW or Why-type - Opening: Establish puzzle - Body: Tree structure (trunk → branches → leaves) - Closing: Actionable takeaway ## Hook Generation Workflow When asked to create hooks: 1. **Identify the core message** - What's the main point? - What outcome does the audience want? 2. **Choose question type** - Practical guide? → How - Surprising insight? → Why - New concept? → What - Extreme case? → WoW (prioritize this!) 3. **Apply WoW amplification** - Can you make it more extreme? - Can you add surprising numbers? - Can you create contrast (small input → big output)? 4. **Test the puzzle** - Does it make you think "why?" or "how?" - Does it create information gap? - Would you click it? ## Examples Library See [EXAMPLES.md](references/EXAMPLES.md) for detailed case studies and templates. ## Quality Checklist Before finalizing content: - [ ] Does the opening create a puzzle? - [ ] Is there a clear tree structure (root → trunk → branches → leaves)? - [ ] Are the evidence points unexpected, memorable, and vivid? - [ ] For WoW-type: Is the case extreme enough? - [ ] Does it make the brain want to "fill in the gaps"? ## References - "Writing is a Craft" - "Questions are the engine of articles" - Gan Method - Content tree structure - WoW Psychology - Extreme case engagement mechanics


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