Skill: ivangdavila/pricing (version 1.0.0)

--- name: Pricing description: Design pricing strategies for products, services, and subscriptions that maximize conversion and value. metadata: {"clawdbot":{"emoji":"💰","os":["linux","darwin","win32"]}} --- ## Pricing Psychology - Charm pricing: $9.99 vs $10—left digit effect, perceived as "nine dollars" - Round numbers for premium: $100 vs $99.99—signals quality, less "deal hunting" - Remove currency symbols when possible—reduces pain of paying - Smaller font for decimals—de-emphasizes the cents - Price per unit can feel smaller—$1/day vs $365/year ## Anchoring - Show higher price first—makes subsequent prices feel reasonable - Original price crossed out—anchors value, discount feels real - Premium tier visible—makes middle tier look affordable - Competitor comparison when favorable—external anchor ## Tiered Pricing - Three tiers optimal—too many causes paralysis - Middle tier is the target—most users choose middle - Clear differentiation between tiers—obvious value progression - Feature gaps meaningful—not just "more of same" - Name tiers descriptively—"Starter, Pro, Enterprise" communicates audience ## Decoy Effect - Add option that makes target look better—asymmetric dominance - Decoy slightly worse than target at similar price—pushes toward target - Works for both pricing and feature comparison - Decoy doesn't need to sell—just needs to exist ## Freemium Strategy - Free tier demonstrates value—converts skeptics - Limit that creates natural upgrade moment—storage full, team size - Free tier still valuable—not crippled, builds habit - Clear path from free to paid—upgrade friction minimal - Track conversion funnel—where do free users drop off ## Trial Design - Time-limited vs feature-limited—depends on product - Long enough to experience value—14 days minimum for complex products - Credit card upfront increases commitment—but reduces trial starts - Countdown creates urgency—but don't use dark patterns - Trial extension for engaged users—better than losing them ## Subscription vs One-Time - Subscription for ongoing value—updates, content, service - One-time for discrete outcomes—tool purchases, courses - Hybrid: one-time with optional subscription—maintenance, support - Annual discount encourages commitment—typically 15-20% off monthly - Monthly lowers barrier—easier first purchase ## Discounts - Discount reason increases conversion—launch, holiday, loyalty - Limited time more effective—scarcity drives action - First purchase discount—acquisition cost calculation - Volume discounts—incentivize larger purchases - Avoid constant discounts—trains customers to wait ## Bundles - Bundle value higher than sum—or why bundle? - Hide individual prices when bundled—prevents unbundling math - Complementary products bundle well—frequently bought together - "Build your bundle" for customization—perceived control ## Regional Pricing - Price by purchasing power—same product, different markets - Local currency—reduces friction, conversion confusion - Round to local conventions—€9,99 not €9.87 - Consider regional competitors—local alternatives may be cheaper - VPN/region abuse prevention—if margins matter ## Price Testing - A/B test carefully—different prices to different users is sensitive - Test at launch—easier than changing later - Willingness-to-pay surveys before launch—Van Westendorp method - Cohort-based experiments—new users only - Track long-term value, not just conversion—higher price may attract better customers ## Presentation - Feature comparison table for tiers—easy scanning - Highlight recommended tier—visual emphasis, "Most Popular" badge - Show annual savings—monthly × 12 vs annual price - Calculator for value demonstration—ROI, time saved - Money-back guarantee—reduces risk perception ## Common Mistakes - Pricing too low—undervalues product, hard to raise later - Too many tiers—creates confusion, not options - Hidden fees revealed late—breaks trust - Complicated pricing—if explanation needed, simplify - Ignoring competitor context—price exists in a market


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