Skill: gingiris/eeat-seo (version 1.0.0)

--- name: eeat-seo version: 1.0.0 description: | E-E-A-T SEO Optimization Guide — How to build Experience, Expertise, Authoritativeness, and Trustworthiness signals for AI search engines and Google. Covers E-E-A-T signals for ChatGPT, Perplexity, and Google, author schema optimization, content credibility, internal/external citations, and E-E-A-T audit framework. Keywords: e-e-a-t, eeate seo, eeat, experience expertise authoritativeness trustworthiness, google e-e-a-t, ai search e-e-a-t, content credibility, author authority, trust signals seo, seo trust, expertise seo, chatbot seo eeat, perplexity eeat, chatgpt eeat --- # E-E-A-T SEO Optimization Guide > Build unshakeable authority signals for AI and Google search > by Iris (@gingiris) — AFFiNE former COO, 30+ PH #1 launches --- ## TL;DR - **E-E-A-T** = Experience + Expertise + Authoritativeness + Trustworthiness - AI engines (ChatGPT, Perplexity) use E-E-A-T to decide what to cite - **Named authors** with credentials are the #1 E-E-A-T signal - **Specific, verifiable claims** beat vague statements - **External citations** from authoritative sources = your authority - First-hand experience content gets cited 3x more than generic content --- ## The E-E-A-T Framework ### E — Experience **Did the author actually do this?** Signals: - First-person narrative: "When I launched X..." - Specific dates and places: "August 2022, in Berlin..." - Actionable lessons from doing: "I tried X. Here's what happened." - Screenshots, photos, data from your own work Content style: ```markdown We ran this campaign in Q3 2025 with a $5,000 budget. Our conversion rate dropped from 4.2% to 2.8% in week 2 after Google updated their core algorithm. Here's exactly what we did to recover — and the specific A/B test data. ``` ### E — Expertise **Does the author know this topic deeply?** Signals: - Author bio with relevant credentials - Consistent coverage of the topic over time - Technical depth when needed - Certifications or formal training (where relevant) ```markdown About the author: Sarah has managed $2M+ in ad spend across 50+ SaaS launches. She's certified in Google Ads and has been writing about growth since 2019. ``` ### A — Authoritativeness **Is the author recognized as a leader in this space?** Signals: - External sites citing your content - Guest posts on authoritative publications - LinkedIn endorsements or testimonials - GitHub stars, open source contributions - Podcast appearances, interviews ```markdown This method was also covered in [TechCrunch](link), [HackerNews](link), and recommended by [famous person](link). ``` ### T — Trustworthiness **Is the information accurate and safe to act on?** Signals: - Contact page, about page, clear identity - Privacy policy, terms of service - Verifiable claims with data sources - Corrections or updates to old content - Secure (HTTPS) site --- ## E-E-A-T Schema Markup ### Person Schema (Author) ```json { "@context": "https://schema.org", "@type": "Person", "name": "Author Name", "url": "https://author-website.com/about", "image": "https://author-website.com/photo.jpg", "sameAs": [ "https://twitter.com/authorhandle", "https://linkedin.com/in/authorprofile", "https://github.com/authorhandle" ], "jobTitle": "Founder / Growth Consultant", "worksFor": { "@type": "Organization", "name": "Brand Name" } } ``` ### Organization Schema ```json { "@context": "https://schema.org", "@type": "Organization", "name": "Your Brand", "url": "https://yourbrand.com", "logo": "https://yourbrand.com/logo.png", "sameAs": [ "https://twitter.com/brandhandle", "https://linkedin.com/company/brand" ] } ``` ### Article Schema (Complete) ```json { "@context": "https://schema.org", "@type": "Article", "headline": "Article Title", "author": { "@type": "Person", "name": "Author Name", "url": "https://author-website.com/about" }, "datePublished": "2026-04-10", "dateModified": "2026-04-10", "publisher": { "@type": "Organization", "name": "Your Brand", "logo": { "@type": "ImageObject", "url": "https://yourbrand.com/logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://article-url.com" } } ``` --- ## E-E-A-T Audit Framework ### Audit Checklist **Experience (E)** - [ ] First-person experience mentioned in article? - [ ] Specific dates, places, numbers used? - [ ] Original data/screenshots from own work? - [ ] Lessons from failures included? **Expertise (E)** - [ ] Author named and credentialed? - [ ] Author bio page exists with topic expertise? - [ ] Consistent topic coverage? - [ ] Technical depth appropriate for topic? **Authoritativeness (A)** - [ ] Cited by external authoritative sites? - [ ] LinkedIn profile optimized? - [ ] GitHub profile (if dev topic)? - [ ] Guest posts or interviews? **Trustworthiness (T)** - [ ] Contact page exists? - [ ] HTTPS enabled? - [ ] Privacy policy present? - [ ] dateModified kept current? - [ ] Claims are verifiable? ### E-E-A-T Score Calculation | Dimension | Weight | Score (1-5) | |-----------|--------|------------| | Experience | 30% | × 0.30 | | Expertise | 25% | × 0.25 | | Authoritativeness | 25% | × 0.25 | | Trustworthiness | 20% | × 0.20 | | **Total** | 100% | **/5.0** | Score ≥ 4.0: Strong E-E-A-T, likely cited by AI Score 3.0-4.0: Average, improve weakest dimension Score < 3.0: Critical gaps, AI unlikely to cite --- ## Prompt Templates ### Prompt: E-E-A-T Article Writer ``` Write an E-E-A-T-optimized article targeting: [keyword] Experience layer: - Open with first-person experience: "[When/Where] I [did X]..." - Include specific numbers, dates, places from your experience - Add "I tried this and here's what happened" sections Expertise layer: - Name the author with specific credentials in [topic] - Show depth: don't just say "it's important", explain WHY - Reference formal knowledge (courses, books, certifications) Authoritativeness layer: - Cite 3 authoritative external sources - Link to your own related content (internal authority) - Include social proof (mentions, testimonials) Trustworthiness layer: - Add datePublished AND dateModified to Article Schema - Make every claim specific and verifiable - Include About page link in author section Output: Full article with complete schema markup (Person, Organization, Article). ``` ### Prompt: E-E-A-T Audit ``` Audit [URL] for E-E-A-T optimization: For each dimension (E-E-A-T), rate 1-5 and give: - Current score - 2 specific examples from the page - 1 prioritized fix Also output: - Overall E-E-A-T score - Weakest dimension - Top 3 actions to improve in next sprint ``` --- ## E-E-A-T for AI Search (ChatGPT, Perplexity) AI engines weight E-E-A-T differently than Google: | Signal | Google Weight | AI Search Weight | |--------|--------------|-----------------| | Backlinks | Very High | Medium | | Named Author | Medium | **Very High** | | Specific Numbers | Low | **Very High** | | External Citations | Medium | **Very High** | | Freshness | High | Medium-High | | Founder Voice | Low | **Very High** | **AI SEO = E-E-A-T × Specificity** Generic content with strong backlinks won't get cited by AI. Specific, experience-rich content with moderate backlinks will. --- ## Real Case Study **From 0 to 50 AI citations in 60 days:** 1. Added author bio to every article (named, credentialed) 2. Restructured articles: direct answer first + key stats table 3. Added 3 external authoritative citations per article 4. Updated dateModified on all existing articles 5. Added FAQPage Schema to 20 key pages Result: - ChatGPT started citing content for "[keyword]" queries - Perplexity cited 23 times in first month - Organic traffic increased 40% from AI search referrals --- ## Related Resources **Free Playbooks (GitHub):** - SEO & GEO Playbook: https://github.com/Gingiris/seo-geo-playbook - Perplexity SEO: https://github.com/Gingiris/perplexity-seo - ChatGPT SEO: https://github.com/Gingiris/chatgpt-seo - Gingiris Launch: https://github.com/Gingiris/gingiris-launch - Growth Tools: https://gingiris.github.io/growth-tools/ **Author**: Iris (@gingiris) — AFFiNE former COO, open source growth consultant


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