Skill: michael-laffin/competitor-spy (version 1.0.0)

# Competitor Spy Analyze any website or business and extract competitive intelligence in seconds. --- ## When to Use Trigger when the user says: - "spy on [website/domain]" - "analyze competitor [name]" - "competitor research [url]" - "what are [competitor]'s tech stack" - "reverse engineer [website]" ## How It Works 1. User provides a domain, URL, or business name 2. Agent scrapes the target website 3. Extracts: tech stack, pricing, features, SEO keywords, content strategy, social proof 4. Generates a competitive intelligence report ## Commands ### Primary: Full Spy Report User says: "spy on example.com" Agent workflow: 1. Use `web_fetch` to grab the homepage 2. Use `web_fetch` on /pricing, /about, /features, /blog 3. Extract and analyze: - **Tech Stack:** Check for common frameworks (Next.js, React, WordPress, etc.), hosting (Vercel, Netlify, AWS), analytics (GA4, PostHog), fonts, CDNs - **Pricing:** Extract all pricing tiers, features per tier, free trial info - **Features:** Main product features, unique selling points - **SEO:** Meta tags, headings, schema markup, sitemap - **Content Strategy:** Blog topics, content frequency, tone - **Social Proof:** Testimonials, logos, case studies, review counts - **Monetization:** Revenue model (SaaS, freemium, ads, marketplace) - **Weaknesses:** Missing features, poor UX, slow pages, thin content 4. Output a structured markdown report ### Secondary: Quick Tech Stack Check User says: "tech stack of example.com" Agent workflow: 1. Use `web_fetch` on the homepage 2. Look for framework signatures, CDN headers, meta generators 3. Output a compact tech stack summary ### Tertiary: Pricing Comparison User says: "compare pricing for example.com and competitor.com" Agent workflow: 1. Fetch /pricing from both sites 2. Extract all tiers and features 3. Create side-by-side comparison table 4. Highlight gaps and opportunities ## Report Format ```markdown # 🔍 Competitor Spy Report: [domain] ## 🏢 Business Overview - **Name:** [extracted] - **Tagline:** [extracted] - **Industry:** [inferred] ## 🛠️ Tech Stack | Layer | Technology | |-------|-----------| | Framework | [detected] | | Hosting | [detected] | | Analytics | [detected] | | CDN | [detected] | | Fonts | [detected] | ## 💰 Pricing | Tier | Price | Key Features | |------|-------|-------------| | ... | ... | ... | ## ✅ Strengths - ... ## ❌ Weaknesses & Opportunities - ... ## 📈 SEO Score | Metric | Value | |--------|-------| | Title tag | ... | | Meta description | ... | | H1 tag | ... | | Schema markup | ... | | Sitemap | ... | | Robots.txt | ... | ## 💡 Recommendations - ... ``` ## Tips - If the site blocks scraping, try the Google cache version - Check LinkedIn/Twitter for additional business info - Use `web_search` to find reviews and mentions - Cross-reference with SimilarWeb/Alexa if needed - Always cite sources for claims ## Limitations - Cannot access paywalled content - JavaScript-heavy SPAs may need browser automation - Pricing pages behind login walls are inaccessible - Results depend on site structure and accessibility


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)