Skill: goldath/market-research-pro (version 1.0.0)

--- name: market-research description: > Use this skill when you need to generate structured market research reports, competitive landscape analysis, industry trend summaries, or TAM/SAM/SOM sizing for a product, business, or investment decision. Activates on requests like "research the X market", "give me a market overview of Y", or "what's the market size for Z". --- # Market Research Report Generator A systematic workflow for producing professional market research reports with actionable insights, grounded in structured frameworks. ## When to Use - Evaluating a new product/business opportunity - Preparing investor pitch market slides - Conducting industry landscape analysis - Sizing addressable market for a segment - Tracking emerging trends in a sector ## Core Workflow ### Step 1 — Define Research Scope Clarify with the user: - **Target market**: geography, industry vertical, customer segment - **Report depth**: executive summary vs. full report - **Time horizon**: current state, 3-year, 5-year outlook - **Key questions**: market size? competitors? customer pain points? trends? ### Step 2 — Market Sizing (TAM / SAM / SOM) Use **top-down** or **bottom-up** approach: **Top-down**: ``` TAM = Total industry revenue (cite source + year) SAM = TAM × addressable segment % SOM = SAM × realistic capture % (Year 1–3) ``` **Bottom-up**: ``` SOM = Target customers × Average deal size × Conversion rate SAM = SOM / Estimated market share TAM = SAM / Serviceable segment ratio ``` Always cite data sources (Statista, IBISWorld, Gartner, CB Insights, etc.) ### Step 3 — Industry Structure Analysis Apply **Porter's Five Forces**: | Force | Level (L/M/H) | Key Factors | |---|---|---| | Competitive rivalry | | | | Supplier power | | | | Buyer power | | | | Threat of new entrants | | | | Threat of substitutes | | | ### Step 4 — Trend Analysis (PESTEL) Scan macro environment: - **P**olitical: regulations, trade policy, subsidies - **E**conomic: GDP growth, inflation, consumer spending - **S**ocial: demographics, behavioral shifts, cultural trends - **T**echnological: disruptive tech, R&D investment, adoption curves - **E**nvironmental: sustainability pressure, ESG regulations - **L**egal: IP landscape, compliance requirements, labor laws ### Step 5 — Customer Segmentation Identify 2–4 primary customer segments: ``` Segment A: [Name] - Size: ~X users / companies - Key pain points: ... - Willingness to pay: $X–$Y / month - Acquisition channels: ... ``` ### Step 6 — Competitive Landscape Build a comparison matrix: ``` | Player | Founded | Funding | Positioning | Strengths | Weaknesses | |--------|---------|---------|-------------|-----------|------------| | Co A | | | | | | | Co B | | | | | | ``` Identify market gaps and whitespace opportunities. ### Step 7 — Synthesis & Recommendations Conclude with: 1. **Market attractiveness score** (1–10) with rationale 2. **Top 3 opportunities** ranked by impact × feasibility 3. **Top 3 risks** with mitigation strategies 4. **Recommended next steps** (validation experiments, partnerships, etc.) ## Output Format Default to a structured markdown report with: - Executive Summary (≤ 200 words) - Market Sizing section - Industry Analysis section - Competitive Landscape section - Opportunities & Risks - Appendix (data sources) ## Quality Standards - Always cite data sources with year - Distinguish between verified data and informed estimates - Flag assumptions explicitly: `[ASSUMPTION: ...]` - Use ranges rather than false precision for estimates


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