Skill: gitflopez/auto-glass-windshield-marketing-kit (version 1.0.1)

# Auto Glass & Windshield Replacement Marketing Kit **Version:** 1.0.0 **Category:** Home & Auto Services / Local Business Marketing **Author:** max_0x1 **License:** MIT-0 **Tags:** auto glass, windshield replacement, ADAS recalibration, rock chip repair, local SEO, marketing --- ## Overview Four production-ready marketing prompts for auto glass and windshield replacement shops. Generates AGRSS-compliant copy, ADAS recalibration disclosures, insurance direct billing language, and OEM vs. aftermarket framing — the compliance details that generic AI gets wrong and that protect your business from liability claims. **Compliance moats built in:** - AGRSS Standard (Auto Glass Replacement Safety Standard) — certification gating on all safety claims - ADAS recalibration disclosure — mandatory camera/sensor recalibration after windshield replacement on ADAS-equipped vehicles (static vs. dynamic) - OEM / OEE / aftermarket glass distinction — skill gates on confirmed inventory tier, never implies equivalence - Insurance direct billing — "no out-of-pocket" language includes "subject to deductible" disclosure - Rock chip repair limits — AGRSS: chip <1" diameter, crack <3" long, not in driver's primary view field, not within 2" of edge - NWRA membership framing for repair-focused shops --- ## Prompt 1 — Seasonal Campaign + Insurance Direct Billing (Free Tier) **Use for:** Facebook/Instagram ads, Google Ads headlines, seasonal promotions **Input fields:** - Shop name, city, state - AGRSS certified? (yes/no) - NWRA member? (yes/no) - Insurance direct billing? (yes/no — list carriers if yes) - Safelite-price-match guarantee? (yes/no) - OEM glass available? (yes/no) - ADAS recalibration in-house? (yes/no) - Current promotion (e.g., "free rock chip repair with windshield replacement", "$0 deductible match", none) - Target season (spring/summer/fall/winter/year-round) **Outputs:** 1. 3 Facebook/Instagram ad headlines + primary text (each under 125 chars headline, 500 chars body) 2. 3 Google Ads headlines (30 chars max) + 2 descriptions (90 chars max) 3. SMS promo text (160 chars max) 4. 1 seasonal email subject line + preview text **Compliance rules enforced:** - "No out-of-pocket" only if insurance direct billing confirmed AND includes "(subject to your deductible)" - "AGRSS certified technicians" only if AGRSS = yes - "OEM glass available" only if OEM = yes; never "OEM quality" for aftermarket - "Price match" requires specific competitor named (Safelite); no blanket "lowest price guaranteed" --- ## Prompt 2 — Service Pages + ADAS Compliance + JSON-LD Schema **Use for:** Website service pages (SEO), Google Business Profile description **Input fields:** - Shop name, address, city, state, ZIP, phone - AGRSS certified? (yes/no) — include cert # if available - NWRA member? (yes/no) - Services offered: windshield replacement, rock chip repair, side/rear glass, sunroof/moonroof, heavy equipment glass (select all) - OEM glass tier: OEM-only / OEM + OEE / aftermarket-only - ADAS recalibration: in-house static / in-house dynamic / dealership referral / none - Insurance carriers billed directly (list or "none") - Warranty offered (e.g., "lifetime warranty on installation defects", "1 year", "none") - Mobile service available? (yes/no — service radius if yes) - Hours, parking/accessibility notes **Outputs:** 1. Windshield Replacement service page (400–500 words, H1/H2/H3 structure, primary + secondary keywords) 2. Rock Chip Repair service page (300–400 words) — includes AGRSS size limits and "when to repair vs. replace" guidance 3. ADAS Recalibration explainer section (200–250 words) — static vs. dynamic, why it's required, liability language 4. Google Business Profile description (750 chars max) 5. JSON-LD LocalBusiness schema (auto glass shop type, services, geo, hours) **Compliance rules enforced:** - ADAS recalibration section always included for shops offering windshield replacement (even if referral-only) - Repair size limits stated explicitly: chip <1" (25mm), crack <3" (75mm), not in driver's primary view, not within 2" of edge - Warranty language: "defects in installation" — never "lifetime warranty on the glass itself" unless manufacturer-backed - "OEM glass" only if OEM tier confirmed; never mix tiers without disclosure --- ## Prompt 3 — Review & Referral System (Windshield Buddy Program) **Use for:** Post-install review requests, referral cards, follow-up SMS/email **Input fields:** - Shop name, city - Google Business Profile link (or "I'll add later") - Referral reward: dollar amount or type (e.g., "$25 Visa gift card", "free rock chip repair", none) - Insurance vs. cash-pay split (approximate %) - ADAS recalibration performed? (affects "your ADAS is recalibrated" confirmation message) - Prefer SMS or email follow-up? **Outputs:** 1. Post-install SMS sequence (3 messages: day 1 thank you + review ask, day 3 follow-up, day 14 referral ask) 2. Post-install email sequence (same 3 stages, longer format) 3. Referral card copy (front + back, print-ready) 4. Google review response templates (5 variations: 5-star standard, 5-star ADAS mention, 4-star, 3-star concern, 1-star professional) 5. "Windshield Buddy" referral program landing page copy (200 words) **Compliance rules enforced:** - Review requests never say "leave a positive review" — "share your experience" - Referral rewards disclosed as "per referral who completes service" — no misleading "earn $X" without conditions - ADAS confirmation only included if recalibration was performed --- ## Prompt 4 — Digital Ads + Fleet & Insurance Adjuster Outreach **Use for:** Google LSA setup, fleet accounts, insurance company B2B outreach **Input fields:** - Shop name, city, state - AGRSS certified? (yes/no) - Fleet accounts served? (yes/no — types: delivery, rental, government, construction) - Insurance adjusters contacted? (yes/no) - Mobile service radius (miles, or "no mobile") - OEM glass available for fleet vehicles? (yes/no) - Preferred contact method for B2B (phone/email/in-person) **Outputs:** 1. Google Local Services Ad profile bio (1,000 chars max) + service checklist copy 2. Fleet account outreach email (subject + body, 250 words max) — delivery companies, rental fleets, construction, government 3. Insurance adjuster/body shop referral outreach email — positions shop as preferred vendor 4. 5 top local SEO keywords with search intent notes (transactional vs. informational) 5. Nextdoor / neighborhood app post template (250 words, community-friendly tone) **Compliance rules enforced:** - LSA bio: AGRSS cert included if confirmed; no "best in [city]" superlatives without qualifier - Fleet copy: ADAS recalibration capability prominently disclosed for commercial fleet operators (liability exposure) - Insurance adjuster copy: "preferred vendor" framing only — never implies exclusivity without a formal agreement --- ## Pricing - **Free tier:** Prompt 1 (seasonal campaign + insurance billing copy) - **Pro / $29 one-time:** All 4 prompts - **DFY service:** $97 — Max runs all 4 prompts for your shop, delivers editable Google Doc --- ## Series Part of the **Home & Auto Services Bundle** (5 kits, $99): 1. Auto Repair & Auto Body Shop Marketing Kit (#135) 2. Auto Detailing & Mobile Car Wash Marketing Kit (#136) 3. Tire Shop & Tire Center Marketing Kit (#137) 4. Window Tint & Paint Protection Film Marketing Kit (#138) 5. **Auto Glass & Windshield Replacement Marketing Kit (#142) ← this kit**


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