Skill: aaron-he-zhu/keyword-research (version 9.9.9)

--- name: keyword-research description: 'Use when the user asks to "find keywords"; prioritizes volume, difficulty, intent, and clusters from provided or connected data. 关键词研究/内容选题' version: "9.9.9" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when starting keyword research for a new page, topic, or campaign. Also when the user asks about search volume, keyword difficulty, topic clusters, long-tail keywords, what to write about, 关键词研究, 挖词, 内容选题, or 搜什么词." argument-hint: "<topic or seed keyword> [market/language]" metadata: author: aaron-he-zhu version: "9.9.9" geo-relevance: "medium" tags: - seo - geo - keyword-research - search-volume - keyword-difficulty - topic-clusters - search-intent - long-tail-keywords - 关键词研究 - SEO关键词 - キーワード調査 - 키워드분석 - palabras-clave triggers: - "keyword research" - "find keywords" - "search volume analysis" - "keyword difficulty" - "what should I write about" - "give me keyword ideas" - "how do I find good keywords" - "how competitive is this keyword" - "Ahrefs alternative" - "Ahrefs keyword explorer alternative" - "Semrush keyword magic tool" - "Google Keyword Planner alternative" - "Ubersuggest alternative" - "关键词研究" - "关键词分析" - "长尾关键词" - "写什么内容好" - "帮我挖词" - "内容机会" - "搜什么词" - "选题规划" - "キーワード調査" - "検索ボリューム" - "키워드 리서치" - "검색량 분석" - "investigación de palabras clave" - "volumen de búsqueda" - "pesquisa de palavras-chave" - "volume de busca" --- # Keyword Research Discovers, scores, and clusters keywords for SEO and GEO planning. ## Quick Start ``` Research keywords for [topic/product/service] ``` ``` What keywords is [competitor URL] ranking for that I should target? ``` ## Skill Contract **Expected output**: a prioritized keyword brief plus the standard handoff summary for `memory/research/`. - **Reads**: goals, market inputs, tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available. - **Writes**: a user-facing research deliverable and reusable summary. - **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Primary next skill**: [competitor-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/SKILL.md) when the keyword set is ready for market comparison. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~search console. Without tools, ask for seed keywords, audience, goals, and any known metrics. See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md). ## Instructions When a user requests keyword research, run eight phases and announce each as `[Phase X/8: Name]`: 1. **Scope** — clarify product, audience, business goal, DR, geography, and language. 2. **Discover** — seed from core, problem, solution, audience, and industry terms. 3. **Variations** — expand with modifiers and long-tail patterns. 4. **Classify** — tag by intent (informational, navigational, commercial, transactional). 5. **Score** — assign difficulty (1-100) and compute `Opportunity = (Volume × Intent Value) / Difficulty`, with Intent Value `1 / 1 / 2 / 3`. 6. **GEO-Check** — flag AI-answer-friendly queries such as questions, definitions, comparisons, lists, and how-tos. 7. **Cluster** — group keywords into pillar + cluster topic hubs. 8. **Deliver** — output an Executive Summary, Quick Wins / Growth / GEO opportunities, Topic Clusters, Content Calendar, and Next Steps. **Quality bar**: every recommendation includes at least one specific number. Rewrite generic advice into a concrete keyword + volume + difficulty + reason. > **Reference**: See [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) for the full 8-phase templates, expansion patterns, intent table, difficulty tiers, opportunity matrix, GEO indicators, cluster template, actionable-vs-generic examples, and advanced usage. ## Example Example outcome: 150+ keywords analyzed, 23 high-priority opportunities, ~45K/month traffic potential across 3 focus areas. See the full sample in [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md). ### Advanced Usage Intent mapping, seasonal analysis, competitor gaps, and local keyword workflows live in [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#advanced-usage). ## Tips for Success Start with seeds, respect intent, cluster tightly, prioritize quick wins, and review quarterly. Full notes live in [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#tips-for-success). ### Save Results After delivering, offer to save `memory/research/keyword-research/YYYY-MM-DD-<topic>.md` and promote durable conclusions to `memory/hot-cache.md`. ## Reference Materials - [Instructions Detail](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) — Workflow, scoring, cluster template, advanced usage - [Keyword Intent Taxonomy](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-intent-taxonomy.md) — Intent signals and content mapping - [Topic Cluster Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/topic-cluster-templates.md) — Pillar and cluster patterns - [Keyword Prioritization Framework](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-prioritization-framework.md) — Scoring and prioritization rules - [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md) — Worked sample ## Next Best Skill Primary: [competitor-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/SKILL.md). Also: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) and [serp-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/serp-analysis/SKILL.md).


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)