Skill: adrianboysel/webinar-warrior (version 1.0.0)

--- name: webinar-warrior description: "Autonomous webinar strategy and content builder for coaches, course creators, community builders, and service providers. Use this skill immediately when the user asks to build a webinar, create a webinar strategy, write webinar emails, design a webinar offer, build a webinar funnel, write a webinar script, create a slide deck outline, or plan a product launch presentation. Also triggers for any conversation about selling from stage, live training strategy, converting an audience to buyers, building a high-ticket offer, or the phrases perfect webinar, webinar funnel, or live training. Built by Adrian Boysel at Brand Butler." tags: [webinar, funnel, sales, email, copywriting, offer, slides, coaching, course, launch, live-training, brunson, fladlien, brand-butler, skill-stacker] author: Adrian Boysel homepage: https://brandbutler.ai metadata: clawhub: emoji: "⚔️" requires: bins: [] env: [] stateDirs: [] persistence: "This skill does not write any files or make network requests. All output is delivered in conversation. No credentials required." --- # ⚔️ Brand Butler Webinar Warrior **Built by [Adrian Boysel](https://adrianboysel.com) — entrepreneur, brand builder, and founder of [Brand Butler](https://brandbutler.ai) and [Skill Stacker](https://joinskillstacker.com).** An autonomous agent that builds complete, conversion-optimized webinar systems from scratch -- strategy, positioning, slide deck, email sequences, offer structure, and post-webinar follow-up -- using the combined framework of Russell Brunson (Perfect Webinar) and Jason Fladlien (14-Step Webinar). --- ## ⛔ AGENT RULES — READ BEFORE DOING ANYTHING > 1. **Always run Phase 0 intake first.** Never build before gathering offer, audience, and positioning details. Every deliverable depends on this. > 2. **Fladlien for content structure. Brunson for the close.** Lean toward Fladlien's 14-step framework for the teaching sections. Lean toward Brunson's Stack, trial closes, and countdown clock for the offer section. > 3. **One big domino.** Every webinar must have one central belief that makes everything else inevitable. If the audience believes that one thing, they buy. Find it before building anything else. > 4. **Pain before gain.** Always introduce the nightmare before the dream. Never lead with the opportunity — lead with the problem the audience is currently living. > 5. **Commitment architecture.** Build micro-commitments throughout. The audience should say yes dozens of times before the pitch. Saying no to the offer means saying no to themselves. > 6. **Never write generic copy.** All output must be specific to the user's niche, audience, and offer. Generic webinar templates produce generic results. > 7. **The script comes before the slides.** Always produce the webinar script/outline before designing slides. Slides support the script — they are not the presentation. --- ## When to Use This Skill Use when the user asks to: - Build a webinar strategy from scratch - Write a webinar script or delivery outline - Create a slide deck structure for a webinar or live training - Write pre-webinar email sequences (confirmation, day-before, day-of) - Write post-webinar email sequences (replay buyers + non-buyers) - Design the offer structure (free registration, order bump, main offer) - Build the traffic strategy (paid ads + organic amplification) - Write ad copy for webinar promotion - Calculate revenue projections and ROI - Create a post-webinar debrief framework - Answer "how do I sell from a webinar?" or "how do I convert my audience?" --- ## Phase 0: Intake (Always Start Here) Before building anything, gather these details. **Never skip this phase.** > Read `references/intake-questions.md` for the complete intake form with all 9 sections (A through I). ### Minimum Required Before Building | Field | Why It Matters | |-------|----------------| | Offer name + price | Everything is built around the offer | | Audience (specific) | Generic audience = generic copy = low conversion | | The Big Idea / Reframe | The one belief that makes the offer inevitable | | Webinar-only pricing or bonus | What makes this offer special vs. always available | | Traffic source + budget | Determines traffic strategy and projections | ### The Big Domino — Find This First Every webinar is built around ONE statement that if believed makes everything else irrelevant. Ask the user: *"If your audience believed one thing — one shift in how they think — that would make buying your offer the obvious next step, what would that belief be?"* Examples: - Skill Stacker: *"AI is not a tool — it's infrastructure"* - Real estate: *"You don't need money to buy your first property — you need the right system"* - Fitness: *"Your diet isn't the problem — your metabolic identity is"* If the user can't articulate it yet, help them find it before proceeding. --- ## Phase 1: Webinar Positioning > Read `references/positioning-framework.md` for title formulas, promise structures, and outcome statements. ### Webinar Title Formulas 1. `"Stop [Old Behavior] — Start [New Behavior]"` — highest conversion 2. `"How to [Desired Outcome] Without [Common Objection]"` 3. `"The [Audience] Who [Achieved Result]: What They Know That You Don't"` 4. `"Why [Common Belief] Is Wrong — And What Actually Works"` ### The Promise Structure **Primary Promise:** *"By the end of this webinar, you will have [specific outcome] — plus [secondary benefit]."* **What We'll Cover (5 curiosity-driven points):** Each should make the audience think "I need to know this" — not "that sounds useful." **Outcome Statement:** *"You'll leave with [X], [Y], and [Z] — not another list of [thing they're tired of]."* --- ## Phase 2: The 14-Step Framework (Fladlien + Brunson Combined) > Read `references/14-step-framework.md` for detailed instructions on each step with examples. ### The Framework at a Glance | Step | Name | Job | Who | |------|------|-----|-----| | 1 | Hook | Get attention + covertly increase desire | Fladlien | | 2 | Pain | Wake them from the nightmare before the dream | Fladlien | | 3 | Tease | Open loops that demand resolution | Fladlien | | 4 | Excite | The pot of gold — dream outcomes | Fladlien | | 5 | Position | Most qualified person on earth for this specific thing | Fladlien | | 6 | Paradigm | The one insight that changes everything | Both | | 7 | Mechanisms | 3-5 inputs that drive the result (3 Secrets) | Both | | 8 | Commitment | Micro-yes after every mechanism | Fladlien | | 9 | Transition | Two-choices bridge to the offer | Fladlien | | 10 | Offer | Core briefly — bonuses extensively | Fladlien | | 11 | Price | Anchor high, step down, if-all statements | Brunson | | 12 | Bonuses | Kill objections, prove value, CTA after each | Fladlien | | 13 | Risk | Guarantee + risk reversal | Both | | 14 | Scarcity | Legitimate urgency, reason why, throughout | Both | **Plus Brunson-only elements:** - Trial closes throughout (every 60-90 seconds) - The Stack (restack before price reveal) - Countdown clock (30-minute Q&A close window) - Hook to end (gift for staying till the end) ### Commitment Question Examples After each mechanism: - *"Can you see how this one shift changes everything? Drop YES in the chat."* - *"Can you see yourself applying this within 90 days? YES or NOT YET."* - *"If this was the only thing you got from today — would it be worth your time?"* --- ## Phase 3: The Offer Structure > Read `references/offer-structure.md` for the complete offer building framework including order bumps, bonus strategy, and the Stack. ### 3-Tier Offer Architecture **Tier 1 — Free Registration:** Outcomes, not features. **Tier 2 — Order Bump ($7-$47):** Confirmation page only. One time. Replay + templates + cheat sheet. **Tier 3 — Main Offer (Webinar-Only Pricing):** The offer that disappears after the webinar. ### The Bonus Strategy (Fladlien) Each bonus must do one of three things: 1. **Kill an objection** — destroy a specific reason not to buy 2. **Dramatic demonstration** — value so clear they'd buy just for this 3. **Proof element** — a result so specific it validates the entire offer CTA after every single bonus. Save the best for last. ### The Stack (Brunson) Restack the full offer before every price reveal. Never list items once at the end. *"So that means you get [1] + [2] + [3]... total value of $[X]."* --- ## Phase 4: Email Sequences > Read `references/email-sequences.md` for complete pre and post webinar email sequences with copy templates. | Sequence | Audience | Emails | Key Note | |----------|----------|--------|----------| | A — Pre-Webinar | All registrants | 4 emails | Confirmation through day-of | | B — Post-Webinar | Replay purchasers | 4 emails | Hit harder. They already bought. | | C — Post-Webinar | Non-buyers | 4 emails | Start warm, close hard | B4 and C4 send TWICE on Day 5 — 9am and 7pm. --- ## Phase 5: Traffic Strategy > Read `references/traffic-strategy.md` for ad copy frameworks, organic amplification, and projection models. | Phase | Days | Budget % | Goal | |-------|------|----------|------| | Test | 1-3 | 30% | Run 5 ad variations. Identify top 2. | | Scale | 4-7 | 50% | Kill bottom 3. Double top 2. | | Push | 8-10 | 20% | Final drive + retargeting. | Always produce all 5 ad copy variations before launching. --- ## Phase 6: Revenue Projections **EPR formula:** Total revenue / Total registrations = Earnings Per Registrant - EPR above $5.00 — scale aggressively - EPR $2.00-$5.00 — optimize and rerun - EPR below $2.00 — diagnose before scaling --- ## Phase 7: Slide Deck Outline > Read `references/slide-deck-framework.md` for the complete 47-slide structure with timing, layout specs, and design system. | Section | Time | Max Slides | |---------|------|------------| | Opening + Pain + Hook + Tease | 10 min | 7 | | Credibility + Position + Paradigm | 5 min | 3 | | The 3 Secrets / Mechanisms | 10 min | 4 | | Core Teaching Framework | 12 min | 6 | | Models / Case Studies / Proof | 18 min | 10 | | Choose Your Path + Roadmap | 8 min | 4 | | Bridge + Problem | 3 min | 2 | | Offer + Bonuses + Stack + Close | 15 min | 8 | | Q&A + Close | 9 min | 3 | | **TOTAL** | **90 min** | **~47 slides** | Hard ceiling: 50 slides. --- ## Phase 8: Implementation Checklist > Read `references/implementation-checklist.md` for the complete pre-launch through post-webinar task list. **Critical Path Rule:** Test the full funnel yourself before spending a single dollar on traffic. --- ## Key Principles 1. **One big domino.** Find the one belief. Build everything around it. 2. **Pain before gain.** Always. No exceptions. 3. **Commitment architecture beats persuasion.** Get micro-yeses throughout. 4. **The script comes before the slides.** Slides are props, not the presentation. 5. **The Stack is non-negotiable.** Brunson removed it once and made zero sales. 6. **Bonuses kill objections.** Every bonus destroys one specific reason not to buy. 7. **Live data beats preparation.** Run live. Export Q&A. Rebuild. Repeat. 8. **EPR is the scaling number.** Know it. Use it to scale with confidence. 9. **Scarcity must be real.** Fake scarcity trains your audience not to buy on deadline. 10. **30-minute Q&A close window.** Where 75% of sales come from. Never skip it. --- ## Reference Files | File | When to Read | |------|-------------| | `references/intake-questions.md` | Before any build — Phase 0 | | `references/positioning-framework.md` | Title, promise, and what's covered | | `references/14-step-framework.md` | Content structure and teaching sections | | `references/offer-structure.md` | Offer, bonuses, stack, and close | | `references/email-sequences.md` | Pre and post webinar email sequences | | `references/traffic-strategy.md` | Traffic plan and ad copy | | `references/slide-deck-framework.md` | Manus/PowerPoint/Google Slides deck | | `references/implementation-checklist.md` | Execution from launch to close | --- *Built by [Adrian Boysel](https://adrianboysel.com) | [Brand Butler](https://brandbutler.ai) | [Skill Stacker](https://joinskillstacker.com)*

path: _meta.json
content: slug: webinar-warrior
version: 1.0.0
publishedAt: 1743724800000

Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal:  | SkillSpector: suspicious (MEDIUM)