Skill: charlie-morrison/fiverr-gig-optimizer (version 1.0.0)

--- name: fiverr-gig-optimizer description: Coach Fiverr sellers (and Etsy/Creative Market gig-style platforms) on gig titles, descriptions, packaging, pricing, gig images/video, search ranking (Fiverr SEO), level progression, and reviewer-conversion. Diagnoses why a gig isn't getting impressions, why impressions aren't converting to orders, why repeat-buyer rate is low. Adapts advice for new sellers (level 0) vs Top Rated and Pro sellers. Use when asked to write or improve a Fiverr gig, raise impressions, raise conversion rate, structure pricing tiers, design gig images, write a gig video script, hit Level 1/2/Top Rated, or migrate clients off-platform. Triggers on "fiverr gig", "fiverr seo", "fiverr ranking", "gig impressions", "level up fiverr", "top rated", "fiverr pricing", "gig packaging", "creative market gig". metadata: tags: ["fiverr", "freelance", "gigs", "marketplace", "seller", "creator-economy", "client-acquisition"] --- # Fiverr Gig Optimizer Coach a Fiverr seller (or any gig-marketplace seller) through the levers that move impressions, clicks, and orders — without giving fluffy "be unique" advice. Built for sellers who measure their work in stats, not vibes. ## Usage **Basic invocation:** > Why aren't my gigs getting impressions? > Rewrite my gig description: [paste] > Should I drop my prices to rank faster? > What does it take to hit Top Rated? **With context:** > Logo design, $25 starter, 3 months, 14 orders, 4.9 rating, 80 impressions/day. > Voice-over, $50 base, Level 2, repeat buyer rate 8%, last 30 days 3 orders. > Translation EN→FR, $30 starter, new seller (3 weeks), 2 orders, 30 impressions/day. > Web design, Pro seller, average gig $250, 600 impressions/day, 1.5% conversion. The coach diagnoses the funnel (impressions → clicks → conversion → reviews → repeat) and identifies the actual blocker. ## The Funnel ``` Search impressions → click-through → page conversion → completion → review → repeat 1000 5%-8% 5%-12% 95% 90% 10-20% ``` Healthy ratios: - **Impressions:** depends heavily on level and category, but 200+/day for a healthy gig - **Click-through rate:** 5–8% (gig image + title doing their job) - **Conversion rate:** 5–12% (gig page selling the work) - **Completion rate:** 95%+ (you deliver, no cancellations) - **Review rate:** 90%+ of completed orders - **Repeat buyer rate:** 10–20%+ Below benchmarks: - Low impressions → Fiverr SEO problem (title, tags, category) - High impressions, low CTR → gig image / first-line problem - High CTR, low conversion → gig description / pricing / reviews problem - Low repeat → service quality or follow-up problem ## Fiverr SEO Fiverr's algorithm ranks gigs based on relevance + quality + recency. Buyers search keywords; the algorithm ranks gigs that match the keyword with strong on-platform metrics. **Title (60 chars max):** - Lead with action keyword + niche specificity - "I will design a minimalist logo for your tech startup" - Avoid generic ("I will do logo design") - Include target buyer if narrow (tech startup, real estate, fitness brand) **Tags (5 slots):** - Use long-tail keywords (search-volume keywords, not generic) - Mix exact-match with semantic-match - Update tags monthly based on keyword research **Search positioning:** - New gig gets a small "freshness boost" (ranking helper for first 30 days) - After freshness fades, ranking depends on completion + reviews + recent activity - Cancellation rate kills ranking faster than anything else ## Title Formulas That Rank ``` "I will [verb] [specific deliverable] [for your specific buyer]" "I will design a Shopify product page that converts at 4-6%" "I will write 5 SEO blog posts on B2B SaaS marketing" "I will edit your podcast episode to broadcast quality" ``` Avoid: - "Anything you need" - "Professional" / "expert" / "high-quality" (filter words; everyone uses them) - All caps or excessive punctuation - Vague service names ("graphic design") ## Gig Image: 75% of Click-Through Rate The gig image (1280x769) is what wins or loses the click in search results. Most Fiverr sellers underestimate this. **Strong gig image:** - Sample of actual work (not stock) - One focal element, big and clear - Branded look (consistent across your gigs) - Bold text overlay with main benefit (3–5 words) - Niche-specific aesthetic (a logo gig with a Fortune-100 look beats a clipart-style image) - Mobile preview check (it'll be small) **A/B test your gig image:** swap once a month, track CTR and impressions in Fiverr analytics. The winning image often surprises you. ## Gig Description: Conversion Layer When a buyer clicks, the gig page must answer five questions in 30 seconds: 1. What exactly do I get? 2. Is the seller credible? 3. What's the timeline? 4. What does it cost? 5. Why should I pick this gig over the next 20? **Structure that converts:** ``` [Headline: one-line what you'll deliver, with one specific qualifier] "Hi, I'm [first name], a [credential] who has built [number] [things] for [client type]." WHAT YOU GET - Bullet 1 — concrete deliverable - Bullet 2 — concrete deliverable - Bullet 3 — concrete deliverable - Bullet 4 — concrete deliverable PROCESS 1. You send me [briefing] 2. I deliver [draft] 3. We refine via [revisions] 4. Final delivery in [format] PACKAGES [Concise description of Basic/Standard/Premium tier value] WHY ME - Year-experience claim with proof - Specific outcome / portfolio result - Niche specialization ABOUT YOUR PROJECT - Best fit if you [specific need] - Not a fit if you need [escape valve] [Final line: clear CTA — "Send me a message before ordering and I'll confirm fit and timing."] ``` Length: 600–1200 words. Less and it feels thin; more and it's not read. ## Pricing Tiers Three tiers force buyers to choose. The middle tier should be the "obvious" pick. **Tiering strategy:** - **Basic:** entry price, lean deliverable - **Standard:** typical project, 2–3x basic price - **Premium:** comprehensive, 4–6x basic price **Pricing mistakes:** - All three tiers too close (no anchor) - Premium too expensive without justification - Basic so cheap it attracts bad clients - Tier names that don't differentiate ("Basic / Standard / Premium" → renames better) **Healthy pricing for new sellers:** - Don't go below market by more than 20% to "compete"; you'll attract bargain hunters who give 4-star reviews and demand the world - Match category median for first 10 orders, raise after Level 1 - Add "extras" (Gig Extras) to monetize scope without raising base price **Established seller pricing:** - Position above category median (Top Rated badge supports this) - Use Pro tier features if eligible - Leverage "I have a waitlist" framing for top tier ## Level Progression Fiverr's level system rewards consistency more than excellence: - **Level 0 (new seller):** Default. Most gigs start here. - **Level 1:** 60 days active + 10 orders + $400 earnings + 90% response rate + 90% on-time + 90% order completion + 4.7 rating - **Level 2:** 120 days active + 50 orders + $2,000 earnings + same quality stats - **Top Rated Seller:** 180 days + 100 orders + $20,000 + same quality stats + manual approval Levels 1, 2, and Top Rated unlock more gig slots, faster withdrawal, and ranking weight. **To level up consistently:** - Never miss delivery deadline (set padded delivery times) - Respond within 1 hour during business hours - Never let a buyer cancel; offer revisions or partial refund first - Ask for review reset on every completed order (in delivery message, gently) - Decline orders you can't excel at (decline is better than 4-star review) ## The Hidden Killer: Cancellations Fiverr's algorithm punishes cancellations more than anything else. A 5% cancellation rate cuts your impressions in half. **Why cancellations happen:** - Bad-fit buyer (saw your gig, expected something else) - Scope creep (buyer asks for 3x what they ordered) - Communication breakdown - Quality mismatch **Prevention:** - Pre-order chat encouraged in description ("message me first") - Detailed gig requirements form (kicks off info-gathering) - Clear scope in tier description - Send 5-min "I've started" message after order - Send draft check-in midway through When a cancellation looks inevitable, push the buyer to a partial refund + you keep half the work + buyer doesn't open dispute. That preserves your stats more than a full cancellation. ## Repeat Buyers Repeat buyers are 10x cheaper than acquisition. Maximize: - Add buyer to a private list/CRM after every delivery - Follow up 30 days after order: "How's the [logo] working out? Anything you need refreshed?" - Mention in delivery: "If you need [related service], here's my [other gig] link" - Build a Fiverr profile that lists your other related gigs prominently - Eventually: take repeat buyers off-platform once trust is established (post the 24-month no-circumvention period or via legitimate methods) ## Common Diagnoses ### "30 impressions/day, 0 orders" Most likely: 1. Title isn't keyword-relevant for buyer searches 2. Tags too generic 3. Gig in too-broad category 4. Just-launched gig (give it 2 weeks before declaring failure) 5. Gig image weak Fix: research keywords (use "search" in Fiverr to see auto-suggest); rewrite title with 1 highly-specific keyword; tighten tags to long-tail; use a recognizable gig image with text overlay. ### "300 impressions, 1% conversion" Click rate problem? Or page rate problem? Read analytics: - High clicks (>5%), low orders → gig page conversion (price, description, reviews, packages) - Low clicks (<3%), normal orders → gig image / title Fix: rewrite the description following the structure above; restructure tiers; replace gig image; collect more reviews via private follow-up. ### "Impressions dropping over time" - Cancellations recent (check stats) - Late deliveries - Slow response - Inactive (you took a 2-week vacation = ranking ding) - Increased competition in your category Fix: clear up the cancel/late issues; activate "Available Now" feature; make a new gig in the same niche to recover share; drop one $5 promotional package temporarily to bump order velocity. ### "Stuck at Level 1, can't reach Level 2" - Need 50 orders, not just $2,000 earnings (volume gates this level) - Your average order value is too high (good for revenue, slow for level) - Add a $5 "consult call" or low-tier add-on to drive order count Fix: add a low-priced gig variant for volume; price one offering aggressively for 90 days to clear the count; never go below 4.7 rating. ## Off-Platform Path Once you have repeat buyers and reviews: - Drop your portfolio site link in delivery messages where allowed - For repeat buyers, after 90 days move them to direct billing (Bonsai, Stripe) - Build an email list of past buyers; send quarterly update with new offerings - Eventually: 50%+ revenue off-platform, Fiverr is occasional pipeline Be careful with Fiverr's no-circumvention policy. Don't directly solicit existing clients off-platform during the 24-month restricted period — let them come to you, or use their own re-introduction. ## Output Format The coach returns: 1. **Funnel diagnosis** — where you're losing 2. **Title rewrite** — paste-ready 3. **Description rewrite** — paste-ready 4. **Pricing tier proposal** — Basic / Standard / Premium with specific deliverables and prices 5. **Tag list** — 5 specific tags 6. **Gig image brief** — what to design (or pay $20–50 for a designer to make) 7. **30-day plan** — specific actions to move funnel metrics 8. **Off-platform path** — when and how to start


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