Skill: 1kalin/afrexai-gym-fitness (version 1.0.0)

# Gym & Fitness Studio Operations Run a profitable gym or fitness studio. Covers membership pricing, retention, staffing, equipment lifecycle, class scheduling, and growth. ## Membership Pricing (2026 US Market) ### Monthly Membership Tiers | Tier | Price Range | What's Included | |------|------------|-----------------| | Budget/HVLP | $10-30/mo | Basic floor access, limited hours | | Mid-Range | $40-80/mo | Full access, group classes, locker | | Premium | $90-150/mo | All access + PT sessions, sauna, towel service | | Boutique/Studio | $150-300/mo | Specialized (CrossFit, yoga, Pilates, boxing) | ### Revenue Mix Targets - Membership dues: 60-70% of revenue - Personal training: 15-20% - Retail/supplements: 5-8% - Classes/workshops: 5-10% - Other (rentals, tanning, childcare): 3-5% ### Key Metrics - Revenue per square foot: $30-60/sqft/year (good), $60+/sqft/year (excellent) - Revenue per member: $55-75/mo average across all spend - Member acquisition cost: $50-150 (digital), $200-400 (traditional) - Lifetime value target: 10x acquisition cost minimum ## Member Retention ### Churn Benchmarks - Industry average: 30-50% annual attrition - Well-run gym: 20-30% annual - Best in class: <20% annual - First 90 days = make or break (50%+ of cancellations happen here) ### Retention Playbook 1. **Onboarding sequence** — Day 1 orientation, Day 3 check-in, Day 7 class invite, Day 14 PT intro, Day 30 progress review 2. **Usage tracking** — Flag members with <4 visits/month. Trigger outreach at 2 weeks no-show. 3. **Community** — Challenges, social events, member spotlights. Members with 2+ gym friends churn 50% less. 4. **Freeze vs cancel** — Always offer freeze ($10-15/mo hold fee) before accepting cancellation. 5. **Annual prepay discount** — 15-20% off locks in commitment. Offer at 6-month mark. 6. **Win-back campaigns** — 60 days post-cancel: "We miss you" offer. 30% conversion rate typical. ## Staffing ### Roles & Compensation (US 2026) | Role | Hourly/Salary | Notes | |------|--------------|-------| | Front desk | $13-17/hr | Part-time, shifts | | Group fitness instructor | $25-75/class | Independent contractor common | | Personal trainer (employee) | $18-30/hr + commission | 40-60% session revenue split | | Personal trainer (independent) | 60-70% session revenue | 1099, bring own clients | | Gym manager | $45K-65K/yr | Operations, staff scheduling | | General manager | $55K-85K/yr | P&L responsibility | | Sales counselor | $15-18/hr + commission | $5-25 per signup bonus | ### Staffing Ratios - 1 front desk per 150-200 active members per shift - 1 trainer per 30-40 PT clients - 1 manager per location - Cleaning: 1 per 5,000-8,000 sqft per shift ## Equipment & Facility ### Equipment Budget - Initial buildout: $30-75 per sqft (mid-range), $100+ per sqft (premium) - Annual maintenance/replacement: 10-15% of equipment value - Equipment lifecycle: Cardio 7-10 years, strength 10-15 years, flooring 8-12 years - Lease vs buy: Leasing preserves cash but costs 20-30% more over lifecycle ### Must-Have Equipment Per 10,000 sqft - Cardio: 15-25 machines (treadmills, bikes, ellipticals, rowers) - Free weights: Full dumbbell rack (5-100lb), 3-4 bench stations, 2-3 squat racks - Machines: 10-15 plate-loaded and cable machines - Functional: Turf area, battle ropes, kettlebells, TRX, plyo boxes - Stretching: Foam rollers, mats, mobility tools ### Facility Costs | Item | Monthly Cost | |------|-------------| | Rent (suburban) | $8-15/sqft/year | | Rent (urban) | $15-35/sqft/year | | Utilities | $1.50-3/sqft/year | | Insurance (general liability) | $2,000-5,000/year | | Insurance (professional liability) | $1,000-3,000/year | | Cleaning supplies | $500-1,500/mo | | Software (management) | $150-500/mo | ## Class Scheduling ### Optimization Rules - Peak hours: 5-8 AM, 5-8 PM weekdays. Schedule popular classes here. - Off-peak incentive: Discounted or free classes 10 AM-3 PM to spread load. - Class capacity: 70-85% fill rate is ideal. Above 90% = add another time slot. - Instructor quality drives attendance more than class type. Track per-instructor attendance. - Saturday AM and Sunday AM are premium — high attendance, use best instructors. ### Popular Class Types (ranked by demand, 2026) 1. HIIT/functional training 2. Yoga (all varieties) 3. Cycling/spin 4. Strength/barbell 5. Pilates (mat and reformer) 6. Boxing/kickboxing 7. Dance fitness 8. Recovery/stretch ## Compliance & Insurance ### Required - **General liability**: $1M per occurrence / $2M aggregate minimum - **Professional liability**: Covers trainer negligence claims - **Workers' comp**: Required in most states for employees - **Property insurance**: Equipment and facility coverage - **AED/CPR**: AED on premises, staff CPR certified (required in 20+ states) - **Waiver/release**: Every member signs liability waiver. State-specific language required. - **ADA compliance**: Accessible equipment, pathways, restrooms. Non-negotiable. ### Safety Standards - Equipment inspection: Weekly visual, monthly detailed, annual professional - Cleaning: Sanitize all touchpoints every 2 hours during operating hours - Emergency plan: Posted, staff trained quarterly - Minor policy: State-dependent. Many require 14+ with guardian consent. ## Growth Playbook ### Phase 1: Launch (0-6 months) - Pre-sale campaign 60-90 days before opening. Target: 200-400 founding members. - Founding member discount (20-30% locked rate) creates urgency. - Local partnerships: corporate wellness programs, physical therapy referrals, sports teams. - Google Business Profile optimized. 50+ reviews within 90 days. ### Phase 2: Stabilize (6-18 months) - Break-even target: 60-70% of capacity membership - Focus shifts from acquisition to retention - Launch personal training program (highest margin revenue) - Introduce annual membership push (cash flow + commitment) - Referral program: $25-50 credit per referred member who joins ### Phase 3: Optimize (18-36 months) - Secondary revenue streams: retail, supplements, branded merchandise - Corporate packages: 10+ employee group rates - Kids programs / childcare (differentiator, drives parent memberships) - Technology: app-based booking, keycard 24/7 access, body scanning ### Phase 4: Scale (36+ months) - Second location feasibility at 85%+ capacity sustained 6 months - Franchise model vs company-owned analysis - Digital offerings: online classes, training programs, app subscriptions - Acquisition targets: struggling competitor gyms at equipment value ## Financial Benchmarks ### Healthy P&L (% of revenue) | Category | Target % | |----------|---------| | Rent/occupancy | 15-25% | | Payroll (all staff) | 35-44% | | Equipment lease/depreciation | 5-10% | | Marketing | 5-10% | | Utilities | 3-6% | | Insurance | 2-4% | | Software/tech | 1-3% | | Supplies/maintenance | 2-4% | | **Net profit margin** | **10-20%** | ### Break-Even Formula Monthly fixed costs ÷ Average revenue per member = Members needed to break even Example: $30,000 fixed costs ÷ $60 avg revenue/member = 500 members to break even --- *Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI-powered business operations context for agents that actually work.*


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