Skill: gitflopez/auto-detailing-car-wash-kit (version 1.0.0)

# Skill #136: Auto Detailing & Mobile Car Wash Marketing Kit ## What This Skill Does Generates compliance-accurate marketing content for auto detailing shops, mobile detailing services, and car wash operations. Covers seasonal campaigns, service page copy, review management, and digital advertising — with every claim calibrated to EPA, state environmental, and FTC standards that generic AI tools consistently violate. ## Why This Skill Exists Auto detailing marketing is a compliance minefield. Generic AI confidently writes: - "Eco-friendly, waterless wash" — may violate EPA VOC limits for certain waterless formulas - "Ceramic coating lasts 10 years" — unverifiable without specific product data sheets - "Safe on all paint finishes" — legally unverifiable blanket claim - "Free" water with mobile wash — conflicts with municipal water reclaim ordinances in CA, NV, AZ - "Paint correction included" — without specifying 1-stage/2-stage/3-stage = false expectation This skill generates marketing that converts without creating FTC, EPA, or state environmental liability. ## Target Users - Auto detailing shop owners (mobile and fixed-location) - Car wash operators (self-serve, full-service, express tunnel) - Mobile detailing entrepreneurs - Auto spa / ceramic coating specialists - Dealer prep & fleet detailing contractors - Marketing agencies serving the automotive services sector ## 4 Prompts ### Prompt 1 — Seasonal Campaigns + Event Detailing (FREE) Generates: - Spring "Pollen & Road Salt Recovery" campaign - Summer "UV & Heat Protection" campaign (ceramic, PPF, window tint) - Fall "Pre-Rain & Showroom Prep" campaign - Winter "De-icing Residue & Road Grime" campaign - Event/game day mobile pop-up campaign - Google RSA copy (3 headlines, 2 descriptions) per campaign - Facebook/Instagram ad (primary text + headline) per campaign - Nextdoor neighborhood post per campaign - SMS blast per campaign **Compliance enforced:** - VOC-compliant product language (CA South Coast AQMD Rule 1171) - "May protect against" framing for UV/heat claims (not "guaranteed protection") - Seasonal framing tied to verifiable weather conditions ### Prompt 2 — Service Pages + Compliance + JSON-LD Schema Generates: - Interior detailing service page - Exterior detailing / paint decontamination service page - Ceramic coating service page (with SiO2 concentration disclosure) - Paint protection film (PPF) service page - Mobile/on-site detailing service page - Fleet / dealer prep service page - AutoRepair JSON-LD schema (LocalBusiness + hasOfferCatalog) per page - FAQPage JSON-LD schema with compliance-accurate answers **Compliance enforced:** - Ceramic coating: "X% SiO2" or specific product name + manufacturer spec — not generic "nano-ceramic" - "10-year ceramic" only when product manufacturer specifies it — otherwise "multi-year" with specific product citation - PPF: "self-healing" only for topcoat-equipped films (e.g., XPEL ULTIMATE PLUS, LLumar FormulaOne) - Paint correction staging: always specify 1-stage (minor swirls), 2-stage (moderate oxidation), 3-stage (heavy defects) — never just "paint correction" without stage - "Safe on all surfaces": replaced with "tested on [specific surfaces listed]" or "our technician performs a spot test before beginning" - Water reclaim: mobile wash pages include required municipal disclosure for CA (EPA 2014 Mobile Washing Guidance), NV, AZ markets ### Prompt 3 — Review Management + Referral System Generates: - 20 post-service text/email review request templates (vehicle pickup, delivery complete, follow-up 3-day) - 12 Google/Yelp review response templates (5-star praise, 3-star mixed, 1-star complaints including swirl/scratch damage claims) - Damage complaint protocol (scratch/swirl claim workflow — first response script, resolution path, insurance referral language) - "Shine & Share" referral program with FTC-compliant incentive structure - Fleet/dealer referral program ($150 per account introduced) **Compliance enforced:** - FTC 2023 Endorsement Guides: "honest review" language only, no incentive promises before review is posted - Damage response: never admit fault in writing in initial reply; use empathetic redirect to direct contact - Shine & Share: both parties rewarded after service completion (not contingent on review content) ### Prompt 4 — Digital Ads + Local SEO + Fleet/Dealer Outreach Generates: - Google LSA optimization checklist (auto detailing category, background check badge) - 5-ad-group Google RSA structure (by service: interior, exterior, ceramic/PPF, mobile, fleet) - Facebook/Instagram 3-segment lead gen campaign (luxury car owners, new car buyers, fleet managers) - 30-day Google Business Profile post calendar with seasonal hooks - 15 local SEO keyword targets (by service + city + near me variants) - Fleet outreach email sequence (property management companies, delivery fleets, auto dealerships, hotels) - Dealer prep pitch deck outline **Compliance enforced:** - LSA: "Google Screened" badge only verifiable through Google verification — not copyable claim - "Best car wash in [city]" superlatives: requires Google rating citation ("rated 4.9 stars on 200+ reviews") - Fleet/dealer outreach: compliant cold email structure (CAN-SPAM, unsubscribe mechanism) - Price claims: "starting at $X" only — not "as low as $X" without floor pricing in disclosure ## Compliance Reference | Regulation | What It Controls | The Detailing Trap | |---|---|---| | EPA VOC (40 CFR Part 59) | Volatile organic compounds in cleaning products | "Waterless wash" products vary widely in VOC content — CA AQMD Rule 1171 caps at 3% VOC for most auto cleaning | | FTC Green Guides (16 CFR Part 260) | Environmental marketing claims | "Eco-friendly," "green clean," "biodegradable" require substantiation | | EPA 2014 Mobile Washing Guidance | Wash water runoff into storm drains | Mobile wash operators must use containment or reclaim systems in most municipalities | | FTC Section 5 | Deceptive advertising | "10-year ceramic coating" without product specification = unverifiable | | FTC 2023 Endorsement Guides | Review incentives | No promises before review; disclose incentives in content | | State contractor licenses | Not always required for detailing, but required for window tint in NV/CA/TX | Tint contractors in NV require NV SCC registration | | CAN-SPAM Act | Commercial email | Unsubscribe mechanism + physical address in all B2B outreach | ## Pricing Strategy - **FREE tier:** Prompt 1 (Seasonal Campaigns) — drives installs, showcases quality - **Paid tier:** $29 one-time for all 4 prompts - **DFY upsell:** $79/month for Max-run content calendar (30 posts, 4 ad sets) - **Fleet package:** $197 one-time for dealer + fleet outreach sequence (custom pitch deck) ## Projected Revenue - Month 1: 15 sales × $29 = $435 - Month 3: 45 sales × $29 + 5 DFY × $79 = $1,305 + $395 = $1,700/month - Month 6: 80 sales × $29 + 12 DFY = $2,320 + $948 = $3,268/month


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)