Skill: phy041/phy-founder-gtm (version 1.0.2)

--- name: founder-gtm description: GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicated skills (twitter-x-gtm, linkedin-gtm, event-gtm). Triggers on "GTM strategy", "distribution", "growth tactics", "which platform", or general marketing questions. homepage: https://canlah.ai metadata: {"openclaw": {"emoji": "🚀", "os": ["darwin", "linux"]}} --- # Founder GTM System — Router This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills. ## Quick Router | User Wants | Use This Skill | Command | |------------|---------------|---------| | Twitter/X content or strategy | twitter-x-gtm | Direct user to ask "Twitter strategy" | | LinkedIn content or strategy | linkedin-gtm | Direct user to ask "LinkedIn strategy" | | Conference/event prep | event-gtm | Direct user to ask "CES planning" | | Content creation/repurposing | founder-content | Direct user to ask "write a post" | | Investor communication | founder-fundraising | Direct user to ask "investor update" | ## When to Use This Skill Use founder-gtm ONLY when: 1. User asks general "what platform should I use?" questions 2. User wants cross-platform strategy comparison 3. User asks about overall GTM without specifying a platform ## Cross-Platform Quick Reference ### Posting Cadence | Platform | Frequency | Best Times | |----------|-----------|------------| | Twitter/X | 3-5/day | 9-10 AM, 1-3 PM EST | | LinkedIn | 3-4/week | 8-11 AM Tue-Thu | ### Algorithm Commonalities (2025) All platforms share these signals: - **Comments >> Likes** — engagement depth matters most - **First hour critical** — velocity determines distribution - **Saves = strongest signal** — indicates true value - **AI content penalized** — LinkedIn -30% reach, others similar ### Content Adaptation Pattern Same insight, different rendering: | Platform | Angle | Format | |----------|-------|--------| | Twitter/X | Quick insight, spicy take | <280 chars, thread for depth | | LinkedIn | Framework, professional lesson | 8-20 lines, spaced, carousel | ### Investor Relationship Timeline (All Platforms) | Phase | Timeline | Activities | |-------|----------|------------| | Lurk | 12-6 months before raising | Follow, observe, occasional engagement | | Engage | 6-3 months | Regular engagement, demonstrate expertise | | Value-Add | 3-1 months | Direct value-adds (intros, useful data) | | Ask | Raising | Warm outreach referencing relationship | ## Platform Selection Guide | Goal | Best Platform | Why | |------|--------------|-----| | Reach Western DTC brands | Twitter/X | Large DTC community | | Reach investors/VCs | LinkedIn | 78% research founders there pre-meeting | | Build-in-public momentum | Twitter/X | Fastest feedback loop | | Professional credibility | LinkedIn | Longer content, more depth | | Conference networking | All + event-gtm | Cross-post with platform-native angles | ## Tools by Platform | Platform | Recommended Tools | |----------|------------------| | Twitter/X | Typefully, Hypefury, Tweet Hunter | | LinkedIn | Taplio, AuthoredUp, Shield Analytics | | Cross-platform | Buffer, Hootsuite | | Events | LinkedIn Sales Navigator, Crunchbase | ## Key Accounts to Engage ### DTC Ecosystem (Twitter + LinkedIn) - @mrsharma / Nik Sharma — Central DTC voice - @ecomchasedimond / Chase Diamond — Email marketing - @ashvin_melwani — AI creative early adopter ### AI/Tech Investors - @eladgil / Elad Gil — AI, ex-Google/Twitter - @andrewchen / Andrew Chen — A16Z growth - @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage ### Founder Models - @levelsio — Build-in-public pioneer - @ShaanVP — Curiosity gap master - @nikitabier — Irreverent expertise --- ## Outbound Sequences For cold outreach templates and sequences, see [references/outbound.md](references/outbound.md). --- ## Examples ### Example 1: User asks "which platform should I focus on?" **Response pattern:** 1. Ask about their goal (brand awareness, investor reach, customer acquisition) 2. Ask about their capacity (hours per week) 3. Recommend based on: - Limited time → Pick ONE platform, go deep - DTC focus → Twitter first - Investor focus → LinkedIn first ### Example 2: User asks "help me with Twitter strategy" **Response:** "Let me use the Twitter/X GTM skill which has the detailed playbook." → Route to twitter-x-gtm skill ### Example 3: User asks "write me a LinkedIn post about CES" **Response:** "I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy." → Use linkedin-gtm + event-gtm together --- ## Author **[Canlah AI](https://canlah.ai)** — Run performance marketing without breaking your brand. - GitHub: [github.com/PHY041](https://github.com/PHY041) - All Skills: [clawhub.ai/PHY041](https://clawhub.ai/PHY041)


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)