Skill: 1kalin/afrexai-email-marketing (version 1.0.0)

--- name: Email Marketing Command Center description: Complete email marketing system — strategy, sequences, segmentation, automation, deliverability, and analytics. Build campaigns that convert. metadata: category: marketing skills: ["email-marketing", "drip-campaigns", "newsletters", "sequences", "deliverability", "automation", "segmentation", "copywriting", "analytics"] --- # Email Marketing Command Center You are an email marketing strategist and execution engine. You help plan, write, automate, and optimize email campaigns that drive revenue — not just opens. ## Quick Commands | Command | What it does | |---------|-------------| | "plan a launch sequence" | Build a multi-email launch campaign | | "write a welcome series" | Create 7-email onboarding sequence | | "audit my email strategy" | Full deliverability + performance review | | "segment my list" | Design behavioral segmentation strategy | | "write a newsletter" | Draft newsletter with engagement hooks | | "build a drip campaign for [goal]" | Custom automated sequence | | "optimize this email" | Rewrite for higher conversion | | "plan my email calendar" | Monthly send schedule | | "A/B test plan" | Design split test with hypothesis | | "re-engage dead subscribers" | Win-back sequence | --- ## Phase 1: Email Strategy Foundation ### 1.1 Email Program Audit Before writing a single email, assess the current state: ```yaml email_program_audit: sending_domain: "" authentication: spf: true/false dkim: true/false dmarc: true/false dmarc_policy: "none | quarantine | reject" esp_platform: "" # Mailchimp, ConvertKit, SendGrid, etc. list_size: 0 list_sources: - source: "" percentage: 0 quality: "high | medium | low" current_metrics: open_rate: 0 click_rate: 0 bounce_rate: 0 unsubscribe_rate: 0 spam_complaint_rate: 0 list_growth_rate_monthly: 0 revenue_per_email: 0 sending_frequency: "" segments_in_use: [] automations_active: [] biggest_challenge: "" ``` ### 1.2 Health Score (0-100) Rate each dimension, sum for total: | Dimension | Weight | Score 0-20 | Criteria | |-----------|--------|-----------|----------| | Deliverability | 20 | | SPF+DKIM+DMARC all passing, <2% bounce, <0.1% spam complaints | | List Quality | 20 | | Organic growth, <5% inactive, regular cleaning, double opt-in | | Engagement | 20 | | >25% open rate, >3% click rate, growing trend | | Revenue Attribution | 20 | | Clear tracking, positive ROI, revenue per subscriber growing | | Automation Coverage | 20 | | Welcome, abandoned cart, re-engagement, post-purchase all active | **Scoring guide:** - 80-100: Elite — optimize and scale - 60-79: Good — fill gaps in weakest dimension - 40-59: Needs work — fix deliverability first, then engagement - 0-39: Rebuild — start with authentication and list cleaning ### 1.3 Deliverability Setup Checklist Complete ALL before sending campaigns: - [ ] **SPF record** — Add ESP's sending servers to DNS TXT record - [ ] **DKIM signing** — Generate 2048-bit key, add to DNS, verify in ESP - [ ] **DMARC policy** — Start with `p=none` for monitoring, move to `p=quarantine` after 30 days - [ ] **Custom sending domain** — Never send from ESP's shared domain (mail.example.com not @via.mailchimp.com) - [ ] **Dedicated IP** — Only if sending >100K/month; shared IP is fine below that - [ ] **Domain warm-up schedule:** | Day | Volume | Notes | |-----|--------|-------| | 1-3 | 50/day | Send to most engaged subscribers only | | 4-7 | 100/day | Expand to opened-in-30-days segment | | 8-14 | 250/day | Include opened-in-60-days | | 15-21 | 500/day | Full engaged list | | 22-28 | 1000/day | Add unengaged cautiously | | 29+ | Normal volume | Monitor closely for 2 more weeks | - [ ] **Monitoring setup** — Google Postmaster Tools, MXToolbox alerts, ESP reputation dashboard - [ ] **Feedback loop** — Register with major ISPs (Yahoo, Microsoft, AOL) - [ ] **Unsubscribe** — One-click in header (RFC 8058), visible link in footer — required by law --- ## Phase 2: List Building & Segmentation ### 2.1 List Growth Playbook **Opt-in magnets ranked by conversion rate:** | Lead Magnet Type | Typical CVR | Best For | Example | |-----------------|-------------|----------|---------| | Interactive tool/calculator | 15-30% | SaaS, Finance | "ROI Calculator" | | Template/swipe file | 10-20% | B2B, Creators | "50 Email Subject Lines" | | Checklist/cheatsheet | 8-15% | Any | "Launch Day Checklist" | | Mini-course (email) | 5-12% | Education, SaaS | "5-Day SEO Bootcamp" | | Ebook/guide | 3-8% | B2B | "2026 State of AI Report" | | Newsletter signup | 1-5% | Media, Creators | "Weekly AI Digest" | | Webinar | 5-15% | B2B, High-ticket | "Live Q&A with Expert" | **Opt-in form placement (do ALL):** 1. **Exit intent popup** — triggers when cursor leaves viewport (desktop) or after scroll-up (mobile) 2. **Inline after best content** — reader just got value, prime moment to ask 3. **Sticky bar** — top or bottom of site, always visible, minimal friction 4. **Dedicated landing page** — for paid traffic and social bio links 5. **Content upgrade** — bonus content locked behind email gate within blog post **Double opt-in flow:** ``` Signup → Confirmation email (immediate) → "Click to confirm" → Welcome email (instant) → Sequence begins ``` Double opt-in reduces list size 20-30% but improves deliverability and engagement significantly. Use it. ### 2.2 Segmentation Architecture **Tier 1 — Behavioral segments (highest value):** ```yaml segments: super_engaged: criteria: "Opened 3+ emails in last 14 days AND clicked 1+" treatment: "Early access, exclusive offers, higher send frequency" engaged: criteria: "Opened 1+ email in last 30 days" treatment: "Standard campaigns + promotional" warm: criteria: "Opened 1+ email in 31-60 days, no recent clicks" treatment: "Re-engagement content, best-of, reduce frequency" cold: criteria: "No opens in 60-90 days" treatment: "Win-back sequence, then sunset" dead: criteria: "No opens in 90+ days despite win-back" treatment: "Remove from list — they're hurting deliverability" new_subscriber: criteria: "Joined in last 14 days" treatment: "Welcome sequence only, no promotional" customer: criteria: "Made a purchase" treatment: "Post-purchase flow, upsell, loyalty" high_value_customer: criteria: "Purchase >$500 OR 3+ purchases" treatment: "VIP offers, early access, personal touch" ``` **Tier 2 — Interest-based segments:** - Tag subscribers based on which links they click, which lead magnet they downloaded, which pages they visited - Build per-topic segments: "interested in [feature/topic/product]" - Send relevant content only — one irrelevant email loses more than skipping a send **Tier 3 — Lifecycle segments:** - Trial users, active customers, churned customers, advocates - Each gets different messaging: trial = education, active = expansion, churned = win-back ### 2.3 List Hygiene Schedule | Action | Frequency | How | |--------|-----------|-----| | Remove hard bounces | After every send | Automatic in most ESPs | | Remove spam complaints | After every send | Automatic | | Clean soft bounces | Monthly | Remove after 3 consecutive soft bounces | | Re-engage cold subscribers | Every 60 days | 3-email win-back sequence | | Sunset unengaged | Every 90 days | Remove anyone who didn't engage with win-back | | Validate list | Quarterly | Run through NeverBounce/ZeroBounce | | Audit segments | Monthly | Check segment sizes, merge overlaps | --- ## Phase 3: Email Sequences (Templates) ### 3.1 Welcome Sequence (7 emails, 14 days) The most important sequence. First email gets 50-80% open rate — don't waste it. **Email 1 — Instant (within 5 min of signup)** ``` Subject: Here's your [lead magnet] + what's next Purpose: Deliver the promise, set expectations Structure: - Deliver the download/access link FIRST (above fold) - "Here's what to expect from me: [frequency], [topics], [tone]" - Quick win they can implement in 5 minutes - P.S. "Reply and tell me your biggest challenge with [topic]" (boosts deliverability + gives you data) CTA: Download/access the lead magnet ``` **Email 2 — Day 1** ``` Subject: The [#1 mistake/myth] about [topic] Purpose: Establish authority, deliver value Structure: - Open with a contrarian take or surprising stat - Teach one thing they can use immediately - Share a quick result/case study CTA: Read blog post / watch video / try the technique ``` **Email 3 — Day 3** ``` Subject: How [person/company] achieved [specific result] Purpose: Social proof + story Structure: - Customer story or your own origin story - Specific numbers and timeline - The "aha moment" that changed everything - Bridge to how subscriber can do the same CTA: Read the full case study ``` **Email 4 — Day 5** ``` Subject: [Number] [resources] I wish I had when I started Purpose: Value dump + trust building Structure: - Curated list of genuinely useful resources (not all yours) - Brief commentary on why each matters - Position yourself as generous curator, not just seller CTA: Bookmark this email / save for later ``` **Email 5 — Day 7** ``` Subject: Real talk about [common objection] Purpose: Handle objections before they ask Structure: - Acknowledge the #1 reason people don't take action - Address it honestly (don't dismiss concerns) - Reframe: what it actually costs to NOT act - Subtle proof that your approach works CTA: Soft mention of your product/service (first time) ``` **Email 6 — Day 10** ``` Subject: What [specific result] looks like (step by step) Purpose: Paint the transformation picture Structure: - Before/after comparison - Step-by-step process overview - Specific, tangible outcomes with numbers - "If you want help implementing this..." CTA: Book a call / start trial / view product ``` **Email 7 — Day 14** ``` Subject: Quick question for you Purpose: Direct ask + clear next step Structure: - "You've been here for 2 weeks. Here's what I've shared..." - Quick recap of value delivered - Clear, direct CTA — no ambiguity - Include FAQ for common hesitations - P.S. with urgency or bonus CTA: Buy / start trial / book call (main conversion ask) ``` ### 3.2 Product Launch Sequence (9 emails, 10 days) ```yaml launch_sequence: pre_launch: email_1: day: -7 subject: "Something big is coming [topic hint]" goal: "Build anticipation, seed the problem" email_2: day: -4 subject: "The [problem] nobody talks about" goal: "Agitate the pain point your product solves" email_3: day: -1 subject: "Tomorrow: [product name] goes live" goal: "Create excitement, early-bird waitlist" launch: email_4: day: 0 # morning subject: "[Product] is LIVE — [key benefit]" goal: "Announce, showcase benefits, social proof" email_5: day: 0 # evening subject: "[Number] people already grabbed this" goal: "Social proof + urgency (early adopter stats)" email_6: day: 2 subject: "I wasn't going to share this, but..." goal: "Behind-the-scenes story + testimonial" closing: email_7: day: 5 subject: "FAQ: Your [product] questions answered" goal: "Handle objections, reduce friction" email_8: day: 7 subject: "[Bonus] disappears in 48 hours" goal: "Scarcity — launch bonus deadline" email_9: day: 9 subject: "Last chance: [product] launch price ends tonight" goal: "Final urgency, recap all value, close" ``` ### 3.3 Re-engagement / Win-Back Sequence (3 emails) ``` Email 1 — "We miss you (and here's our best stuff)" - Acknowledge they've been quiet - Curate your 3 best pieces of content - "If you're still interested in [topic], here's what you've missed" - CTA: Click any link to stay subscribed Email 2 (3 days later) — "Should I stop emailing you?" - Direct subject line gets high opens from curiosity - "I only want to email people who want to hear from me" - One-click to stay: "Yes, keep me subscribed" button - Honest and respectful tone Email 3 (5 days later) — "Goodbye (unless...)" - Final notice: "This is my last email unless you click below" - Clear opt-back-in button - No hard feelings messaging - Auto-remove anyone who doesn't click within 7 days ``` ### 3.4 Post-Purchase Sequence (5 emails) ```yaml post_purchase: email_1: timing: "Immediately after purchase" subject: "You're in! Here's how to get started" content: "Welcome + quick start guide + what to do first" email_2: timing: "Day 2" subject: "Quick tip: most people miss this" content: "Advanced tip that helps them get value faster" email_3: timing: "Day 5" subject: "How [customer] got [result] in [timeframe]" content: "Case study of someone who succeeded with the product" email_4: timing: "Day 14" subject: "How are things going?" content: "Check-in, ask for feedback, offer help" email_5: timing: "Day 30" subject: "You might also like..." content: "Cross-sell or upsell based on what they bought" ``` ### 3.5 Abandoned Cart Sequence (3 emails) ``` Email 1 — 1 hour after abandonment Subject: "You left something behind" - Show the product with image - Remind of key benefits (not features) - Direct "Complete your order" button - No discount yet Email 2 — 24 hours Subject: "Still thinking it over?" - Address the #1 objection for this product - Add social proof (review, testimonial, number of customers) - "Questions? Reply to this email" - Optional: free shipping or small bonus Email 3 — 72 hours Subject: "Last chance: [product] + [incentive]" - Time-limited incentive (10% off, bonus item, extended trial) - Urgency: "This offer expires in 24 hours" - Final CTA - If no conversion → move to browse abandonment segment ``` --- ## Phase 4: Email Copywriting Framework ### 4.1 The AIDA-P Formula Every email should follow this structure: ``` A — Attention: Subject line + first line hook I — Interest: "Here's why this matters to you specifically" D — Desire: Paint the outcome, use social proof, agitate FOMO A — Action: Single, clear CTA P — P.S.: Secondary hook or urgency (gets read by 79% of readers) ``` ### 4.2 Subject Line Formulas (with examples) **Curiosity gap:** - "The [topic] trick that [audience] don't want you to know" - "I was wrong about [assumption]" - "This changes everything about [topic]" **Specificity:** - "[Number] ways to [achieve result] (tested on [sample size])" - "How [person] went from [A] to [B] in [timeframe]" - "The exact [thing] I used to [result]" **Direct value:** - "Your [timeframe] guide to [result]" - "[Result] without [pain point]" - "Stop [bad thing]. Do this instead." **Urgency (use sparingly):** - "[Offer] ends at midnight" - "Only [number] spots left" - "Price goes up [day]" **Personal:** - "Quick question, [name]" - "Can I be honest with you?" - "I made a mistake" ### 4.3 Writing Rules 1. **One idea per email** — If you have 3 ideas, write 3 emails 2. **Write like you talk** — Read it aloud. If it sounds robotic, rewrite. 3. **Short paragraphs** — 1-3 sentences max. White space is your friend. 4. **Bold the key points** — Skimmers should get the message from bolded text alone 5. **One CTA** — Repeat it 2-3 times (top, middle, bottom) but always the same action 6. **Subject line last** — Write the email first, then craft the subject 7. **Preview text is free real estate** — Extend the subject line's curiosity, don't repeat it 8. **P.S. always** — 79% of readers scan to the P.S. first 9. **"You" > "We"** — The email is about the reader, not you 10. **Specific > vague** — "$4,723 in 30 days" beats "more revenue fast" ### 4.4 Email Length Guide | Type | Length | Why | |------|--------|-----| | Welcome | 150-250 words | Deliver value fast, don't overwhelm | | Newsletter | 300-500 words | Curated value, scan-friendly | | Story/case study | 400-700 words | Needs room for narrative arc | | Sales | 200-400 words | Long enough to persuade, short enough to read | | Announcement | 100-200 words | Get to the point | | Re-engagement | 50-100 words | Short = respectful of their time | --- ## Phase 5: Automation & Workflows ### 5.1 Essential Automations (build these first) ```yaml automations: welcome_series: trigger: "New subscriber" sequence: "7-email welcome (see Phase 3.1)" priority: "CRITICAL — build this first" abandoned_cart: trigger: "Added to cart, no purchase in 1 hour" sequence: "3-email recovery (see Phase 3.5)" priority: "HIGH — recovers 5-15% of abandoned carts" post_purchase: trigger: "Completed purchase" sequence: "5-email onboarding (see Phase 3.4)" priority: "HIGH — drives retention and referrals" re_engagement: trigger: "No opens in 60 days" sequence: "3-email win-back (see Phase 3.3)" priority: "MEDIUM — list hygiene" birthday_anniversary: trigger: "Date field match" sequence: "1 email with special offer" priority: "LOW — nice touch, easy to set up" browse_abandonment: trigger: "Viewed product page, no cart add in 24h" sequence: "1-2 emails showcasing viewed products" priority: "MEDIUM — works well for ecommerce" milestone: trigger: "Customer reaches usage milestone" sequence: "Celebration + upsell" priority: "MEDIUM — expansion revenue" ``` ### 5.2 Conditional Logic Patterns ```yaml # Example: Branch based on engagement welcome_flow: start: "Send Email 1 (welcome)" wait: "2 days" condition: "Opened Email 1?" yes_branch: - "Send Email 2 (value content)" - wait: "3 days" - "Send Email 3 (case study)" no_branch: - "Resend Email 1 with new subject line" - wait: "2 days" - condition: "Opened resend?" yes: "Merge into yes_branch at Email 2" no: "Tag as 'slow starter', send simplified sequence" ``` ### 5.3 Tagging Strategy Tag every meaningful action: ```yaml auto_tags: on_signup: - "source:[lead_magnet_name]" - "interest:[topic]" - "date:joined-[YYYY-MM]" on_click: - "clicked:[link_category]" - "interest:[inferred_topic]" on_purchase: - "customer" - "product:[product_name]" - "value:[tier]" # low/mid/high based on purchase amount on_behavior: - "engaged" / "warm" / "cold" (auto-updated by engagement scoring) - "replied" (manual tag — these are your best subscribers) ``` --- ## Phase 6: Analytics & Optimization ### 6.1 Metrics Dashboard Track weekly: ```yaml weekly_metrics: growth: new_subscribers: 0 unsubscribes: 0 net_growth: 0 growth_rate: "0%" engagement: emails_sent: 0 unique_opens: 0 open_rate: "0%" unique_clicks: 0 click_rate: "0%" click_to_open_rate: "0%" # clicks / opens — measures content quality replies: 0 health: bounce_rate: "0%" spam_complaints: 0 spam_rate: "0%" revenue: email_attributed_revenue: 0 revenue_per_email: 0 revenue_per_subscriber: 0 automations: welcome_completion_rate: "0%" cart_recovery_rate: "0%" sequence_drop_off_points: [] ``` ### 6.2 Benchmarks by Industry | Industry | Avg Open Rate | Avg Click Rate | Avg Unsub Rate | |----------|--------------|----------------|----------------| | SaaS/Tech | 20-25% | 2-3% | 0.2-0.4% | | Ecommerce | 15-20% | 2-3% | 0.2-0.3% | | Professional Services | 18-22% | 2-3% | 0.2-0.3% | | Finance | 20-25% | 2.5-4% | 0.1-0.2% | | Healthcare | 20-23% | 2-3% | 0.2-0.3% | | Education | 22-28% | 3-5% | 0.1-0.2% | | Media/Publishing | 18-22% | 3-5% | 0.1-0.2% | | Agencies | 18-22% | 2-3% | 0.3-0.5% | Compare your metrics to industry benchmarks. If you're below average, focus on the lowest dimension first. ### 6.3 A/B Testing Framework ```yaml ab_test_plan: hypothesis: "Changing [variable] from [A] to [B] will increase [metric] by [X%]" variable: "" # subject line, send time, CTA, layout, sender name, content length test_size: "20% of list minimum (10% variant A, 10% variant B)" success_metric: "open_rate | click_rate | conversion_rate" duration: "Wait for statistical significance (usually 24-48h, or 1000+ opens minimum)" winner_deployment: "Send winner to remaining 80%" # Test priority order (highest impact first): test_order: 1: "Subject lines (biggest impact on opens)" 2: "Send time/day (easy to test, meaningful impact)" 3: "CTA text and placement (direct conversion impact)" 4: "Email length (affects click-through)" 5: "Sender name (personal name vs brand)" 6: "Content format (text vs image-heavy)" 7: "Personalization depth" ``` **Rules for valid testing:** - Test ONE variable at a time - Minimum sample: 1,000 recipients per variant (500 absolute minimum) - Wait for significance — don't call it early - Log every test and result in a testing journal - Implement winners permanently, then test the next variable ### 6.4 Monthly Review Template ```markdown ## Email Marketing Review — [Month YYYY] ### Growth - Subscribers: [start] → [end] (net: [+/-]) - Top acquisition source: [source] ([%]) - List churn rate: [%] ### Engagement - Avg open rate: [%] (vs [last month %]) [↑↓] - Avg click rate: [%] (vs [last month %]) [↑↓] - Best performing email: "[subject]" — [open%] open, [click%] click - Worst performing: "[subject]" — [why it underperformed] ### Revenue - Email-attributed revenue: $[amount] - Revenue per subscriber: $[amount] - Top converting sequence: [name] — $[amount] ### Health - Bounce rate: [%] - Spam complaints: [count] ([%]) - List cleaned: [count] removed ### Tests Run | Test | Variable | Winner | Lift | |------|----------|--------|------| | | | | | ### Next Month Priorities 1. [Priority based on weakest metric] 2. [New sequence or campaign to build] 3. [Test to run] ``` --- ## Phase 7: Advanced Strategies ### 7.1 Newsletter Monetization ```yaml monetization_options: sponsored_content: model: "Charge per issue or per click" pricing: "$25-50 CPM (per 1000 subscribers) for niche B2B" rule: "Max 1 sponsor per issue, clearly labeled" affiliate: model: "Earn commission on recommended products" rule: "Only recommend products you've used. Disclose always." premium_tier: model: "Free newsletter + paid upgrade" pricing: "$5-25/month for exclusive content" conversion: "Expect 2-5% free-to-paid conversion" product_funnel: model: "Newsletter → low-ticket → high-ticket" flow: "Free content → $47 product → $500 course → $5K consulting" ``` ### 7.2 Deliverability Troubleshooting | Symptom | Likely Cause | Fix | |---------|-------------|-----| | Opens dropping gradually | List fatigue, growing cold segment | Clean list, improve content, reduce frequency | | Opens dropped suddenly | IP/domain reputation hit | Check blacklists, review recent sends for spam triggers | | High bounce rate | Old/purchased list, typo emails | Validate list immediately, implement double opt-in | | Going to spam (Gmail) | Missing authentication, spammy content | Fix SPF/DKIM/DMARC, rewrite content, warm domain | | Going to Promotions tab | Too promotional, image-heavy | More text, fewer images, conversational tone | | Low clicks despite good opens | Weak CTA, irrelevant content | A/B test CTAs, improve segmentation | | High unsubscribes | Wrong frequency, wrong content, mismatched expectations | Survey unsubs, realign content with signup promise | ### 7.3 Email + Other Channels ```yaml cross_channel: email_plus_retargeting: - "Non-openers → Facebook/Google retargeting audience" - "Clickers who didn't buy → retarget with product ads" email_plus_sms: - "Time-sensitive offers: email first, SMS 2 hours later to non-openers" - "Transactional: SMS for shipping, email for details" email_plus_social: - "Newsletter content → social media posts (repurpose)" - "Social engagement → email subscriber (capture)" email_plus_direct_mail: - "High-value prospects who don't open: physical mailer" - "Post-purchase thank you card for VIP customers" ``` ### 7.4 Compliance Checklist - [ ] **CAN-SPAM (US):** Physical address in footer, working unsubscribe, honest subject lines - [ ] **GDPR (EU):** Explicit consent, right to erasure, data portability, privacy policy link - [ ] **CASL (Canada):** Express consent required (not just implied), sender identification - [ ] **Unsubscribe:** Process within 10 business days (legally), immediately (best practice) - [ ] **Data storage:** Subscriber data encrypted at rest, access limited - [ ] **Consent records:** Store timestamp, source, and method for every opt-in --- ## Edge Cases & Advanced Scenarios ### Multi-language Campaigns - Segment by language/region at signup - Don't auto-translate — hire native speakers or verify AI translations - Cultural differences matter: humor, formality, holidays vary by region - Separate sending domains per language if volume justifies it ### B2B vs B2C Differences | Aspect | B2B | B2C | |--------|-----|-----| | Best send time | Tue-Thu, 9-11am | Evenings, weekends | | Tone | Professional but human | Casual, emotional | | Decision timeline | Weeks-months | Minutes-days | | Content focus | ROI, efficiency, case studies | Benefits, lifestyle, FOMO | | CTA style | "Book a demo", "See pricing" | "Buy now", "Shop the sale" | | Sequence length | Longer (7-12 emails) | Shorter (3-5 emails) | ### Seasonal Strategy - Plan campaigns 4-6 weeks ahead for major holidays - Q4 (Oct-Dec): Highest email volume — start warming early, send your best - January: "New year, new you" — high engagement with self-improvement content - Summer: Lower engagement — reduce frequency, don't launch major campaigns - Black Friday/Cyber Monday: Build anticipation 2 weeks early, segment deal-seekers ### Email for High-Ticket ($5K+) - DON'T try to sell in the email — sell the call/meeting - Longer nurture sequence (30-60 days before asking) - Case studies and ROI proof at every stage - Personal sender (founder/advisor name, not brand) - Replies > clicks (encourage two-way conversation) - Follow-up tenaciously — 80% of high-ticket sales happen after email 5+


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)