Skill: silvioandreoli/emmestudio-brand (version 1.0.0)

--- name: emmestudio-brand description: Applica la brand identity EmmeStudio a qualsiasi output visivo o testuale. Usare quando si produce un documento, presentazione, preventivo, lettera, one-pager, report o qualsiasi materiale che deve rispettare l'identità visiva EmmeStudio. Trigger su richieste come "crea un preventivo", "prepara una presentazione", "scrivi una lettera per il cliente", "fai un documento on-brand", "usa il template EmmeStudio", o qualsiasi richiesta di output formattato per EmmeStudio. --- # EmmeStudio Brand Skill Applica automaticamente l'identità visiva EmmeStudio a tutti gli output prodotti. ## Quando si attiva Ogni volta che viene richiesto di produrre un output che rappresenta EmmeStudio verso l'esterno (clienti, prospect, partner) o documenti interni formali. ## Risorse - **[references/brand-system.md](references/brand-system.md)** — Sistema completo: colori, font, logo, regole visive, palette, tipografia. Leggere SEMPRE prima di produrre qualsiasi output brandizzato. - **[references/brand-templates.md](references/brand-templates.md)** — Struttura specifica per tipo di documento (carta intestata, preventivi, presentazioni). Leggere quando si produce un documento specifico. ## File brand ### Inclusi nella skill - **`assets/logo/`** — Loghi principali in SVG e PNG (blu, nero, bianco, compresso, monogramma) ### Su Google Drive (`[REDACTED_SECRET]` → `CORTEX/BRAND/`) - **Font:** Ivar Soft Semibold + Open Sauce One (tutti i pesi) - **Template:** Carta intestata .docx, preventivi .docx, presentazione .key - **Brand guidelines PDF:** Documento completo DilloStudio (giugno 2024) ## Workflow 1. Leggere `references/brand-system.md` per le regole generali 2. Se il tipo di documento è specifico (preventivo, presentazione, lettera), leggere anche `references/brand-templates.md` 3. Se serve un template .docx o .key, scaricarlo da Drive (`[REDACTED_SECRET]` → `CORTEX/BRAND/`) 4. Produrre l'output rispettando tutte le regole 5. Verificare: font corretti? Colori dalla palette? Logo usato correttamente? Clausole standard presenti (per preventivi)? ## Regole rapide (sempre applicare) - **Tinta default:** BLU. Usare la scala blu a meno che non sia specificato diversamente - **Font titoli:** Ivar Soft Semibold (fallback: Georgia Bold) - **Font corpo:** Open Sauce One Regular (fallback: Arial Regular) - **Mai mescolare** Ivar Soft e Open Sauce One nello stesso paragrafo - **Mai usare** gradienti, colori di tinte diverse insieme, Ivar Soft in CAPSLOCK - **Logo:** Rispettare la clear space (larghezza della "m" su ogni lato) - **Prezzi:** Formato `€ 1.000,00` (punto = migliaia, virgola = decimali) - **"Startup"** va sempre con la S maiuscola

path: assets/logo/logo-bianco.svg
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path: assets/logo/monogramma-blu.svg
content: <?xml version="1.0" encoding="UTF-8"?><svg id="a" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 281.7673 117.557"><defs><style>.b{fill:#160c30;}</style></defs><path class="b" d="M258.4376,17.9844c-5.3814-6.316-13.4528-9.4743-24.213-9.4743-6.5524,0-12.2244,1.2584-17.0195,3.7722-4.6915,2.4611-8.5908,6.3559-11.7145,11.6662-1.0907-2.1864-2.3882-4.1794-3.908-5.9641-5.3813-6.316-13.4527-9.4743-24.213-9.4743-6.5524,0-12.2245,1.2584-17.0196,3.7722-4.6867,2.4586-8.5825,6.3483-11.7047,11.6504-1.0891-2.1802-2.3839-4.1678-3.9-5.9482-5.3814-6.316-13.4527-9.4743-24.213-9.4743-6.5525,0-12.2245,1.2584-17.0196,3.7722-4.7976,2.5168-8.7725,6.5223-11.9308,12.0186-1.5214-5.1454-4.5617-9.0632-9.1239-11.7556-4.5617-2.6895-10.1188-4.0352-16.6682-4.0352-5.3819,0-10.2643,1.1404-14.6509,3.4213-4.3865,2.2809-8.4518,5.9958-12.1943,11.1412v-12.4573H15.2583v98.4316h23.6864v-52.1108c0-6.1985.4663-11.1417,1.404-14.826.9346-3.6848,2.3958-6.695,4.386-9.0361,3.0408-3.3912,7.0187-5.0883,11.9313-5.0883,5.028,0,8.888,1.6093,11.58,4.8253,2.6894,3.2184,4.0356,8.101,4.0356,14.6503v61.5856h23.687v-52.1108c0-5.9656.4387-10.8782,1.3156-14.7382.8774-3.8605,2.4265-7.0182,4.6496-9.4747,2.9229-3.1583,6.843-4.7374,11.7556-4.7374,10.2919,0,15.4404,6.4917,15.4404,19.4756v61.5856h23.687v-53.2663c.0541-5.4419.4858-9.9775,1.3047-13.5827.8774-3.8605,2.4264-7.0182,4.6495-9.4747,2.9229-3.1583,6.8431-4.7374,11.7556-4.7374,10.2919,0,15.4404,6.4917,15.4404,19.4756v61.5856h23.687v-52.1612l.0068.0504c0-5.9656.4387-10.8782,1.3156-14.7382.8774-3.8605,2.4265-7.0182,4.6495-9.4747,2.9229-3.1583,6.8431-4.7374,11.7557-4.7374,10.2919,0,15.4404,6.4917,15.4404,19.4756v61.5856h23.6869V44.4787c0-11.3445-2.6924-20.1779-8.0713-26.4943Z"/></svg>

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path: references/brand-system.md
content: # EmmeStudio — Brand Design System

Riferimento completo per la produzione di qualsiasi documento, presentazione o materiale visivo a nome EmmeStudio. Estratto dalle Brand Guidelines ufficiali (DilloStudio, giugno 2024) e integrato con i template operativi in uso.

---

## 1. Identità

- **Nome:** EmmeStudio (scritto come un'unica parola: "emme" + "studio", tutto minuscolo nel logo)
- **Settore:** Studio di Consulenti Fiscali e del Lavoro
- **Fondazione:** 1985
- **Sede:** Bergamo
- **Sito:** https://emmestudio.io

### Valori da comunicare (sempre)

| Valore | Declinazione |
|---|---|
| Digitalizzazione | Approccio digital-first, niente scartoffie |
| Efficienza | Il tempo è denaro |
| Adattamento | Aggiornamento continuo |
| Affidabilità | Team giovane + storico solido dal 1985 |
| Precisione | Rigore professionale, zero superficialità |
| Supporto | Guidare il cliente nel percorso fiscale |

---

## 2. Logo

### Varianti disponibili

| Variante | File | Quando usarla |
|---|---|---|
| **Primario** | `emmestudio_logo-{colore}.svg/png` | Default per tutti i documenti |
| **Primario + caption** | `emmestudio_logo-{colore}-caption.svg/png` | Quando serve il payoff sotto il logo |
| **Compresso** (2 righe) | `emmestudio_logo-compresso-{colore}.svg/png` | Spazi orizzontali ridotti |
| **Compresso + caption** | `emmestudio_logo-compresso-{colore}-caption.svg/png` | Compresso con payoff |
| **Monogramma** (mm) | `emmestudio_monogramma-{colore}.svg/png` | Solo spazi molto piccoli: favicon, icona app, tab browser |

Colori disponibili per ogni variante: `blu`, `nero`, `bianco`.

### Regole del logo

- **Clear space:** Larghezza della lettera "m" su tutti e 4 i lati. Nessun elemento dentro quest'area.
- **Dimensioni minime:** Primario ≥ 22px, Monogramma ≥ 17px, Compresso ≥ 43px (altezza).
- **Negativo:** Logo bianco su fondo scuro (#160C30).
- **Positivo:** Logo blu scuro (#160C30) su fondo chiaro.
- **Regola colore logo/sfondo:** Devono appartenere alla STESSA tinta (es. logo verde scuro su sfondo verde chiaro). Mai tinte diverse tra logo e sfondo.

### ❌ MAI fare

1. Ruotare il logo
2. Renderlo in outline
3. Usare 2+ colori nel logo stesso
4. Modificare proporzioni tra "emme" e "studio"
5. Stretchare/deformare
6. Cambiare i pesi dei font (emme=Bold, studio=Regular)
7. Metterlo su sfondo poco contrastante
8. Metterlo su immagini di fondo caotiche

---

## 3. Palette Colori

La palette ha **5 tinte**, ciascuna con **7 tonalità** + bianco (#FFFFFF).

**Tinta primaria = BLU** — da usare come default in qualsiasi situazione mono-tinta.

Per ogni tinta, le **tonalità primarie** sono: la più scura e la seconda più chiara.

### BLU (Primaria)

| # | Nome | HEX | RGB |
|---|---|---|---|
| 1 | **Blu scuro** ⭐ | `#160C30` | 22, 12, 48 |
| 2 | Blu 2 | `#1F2763` | 31, 38, 99 |
| 3 | Blu 3 | `#396BB2` | 57, 107, 178 |
| 4 | Blu 4 | `#508CCA` | 80, 140, 202 |
| 5 | Blu 5 | `#77B3DD` | 119, 179, 221 |
| 6 | **Blu chiaro** ⭐ | `#A5D3EC` | 163, 209, 234 |
| 7 | Blu chiarissimo | `#DBE8F6` | 217, 230, 244 |

### ROSSO

| # | Nome | HEX | RGB |
|---|---|---|---|
| 1 | **Rosso scuro** ⭐ | `#4D0D0D` | 76, 12, 12 |
| 2 | Rosso 2 | `#8F1C1C` | 142, 29, 29 |
| 3 | Rosso 3 | `#D44D63` | 209, 76, 99 |
| 4 | Rosso 4 | `#E36B82` | 224, 108, 129 |
| 5 | Rosso 5 | `#F599B0` | 244, 152, 174 |
| 6 | **Rosso chiaro** ⭐ | `#F5BFCC` | 244, 188, 202 |
| 7 | Rosso chiarissimo | `#F5E0E6` | 244, 223, 229 |

### VERDE

| # | Nome | HEX | RGB |
|---|---|---|---|
| 1 | **Verde scuro** ⭐ | `#032106` | 3, 33, 6 |
| 2 | Verde 2 | `#20441C` | 32, 68, 28 |
| 3 | Verde 3 | `#448044` | 68, 128, 68 |
| 4 | Verde 4 | `#619C61` | 98, 155, 98 |
| 5 | Verde 5 | `#8EC690` | 138, 194, 140 |
| 6 | **Verde chiaro** ⭐ | `#ABD0AC` | 167, 204, 168 |
| 7 | Verde chiarissimo | `#DAEADC` | 217, 235, 219 |

### VIOLA

| # | Nome | HEX | RGB |
|---|---|---|---|
| 1 | **Viola scuro** ⭐ | `#160C30` | 22, 12, 48 |
| 2 | Viola 2 | `#302178` | 48, 33, 120 |
| 3 | Viola 3 | `#5C47B2` | 92, 71, 178 |
| 4 | Viola 4 | `#8075C9` | 128, 117, 201 |
| 5 | Viola 5 | `#B89CED` | 184, 156, 237 |
| 6 | **Viola chiaro** ⭐ | `#D1BDF5` | 209, 189, 245 |
| 7 | Viola chiarissimo | `#E9E2FF` | 235, 227, 255 |

### GIALLO

| # | Nome | HEX | RGB |
|---|---|---|---|
| 1 | **Giallo scuro** ⭐ | `#2E1405` | 46, 20, 5 |
| 2 | Giallo 2 | `#613312` | 97, 51, 18 |
| 3 | Giallo 3 | `#D69E54` | 214, 158, 84 |
| 4 | Giallo 4 | `#E8BD63` | 232, 189, 99 |
| 5 | Giallo 5 | `#F2D48C` | 242, 212, 140 |
| 6 | **Giallo chiaro** ⭐ | `#FCE8AD` | 252, 232, 173 |
| 7 | Giallo chiarissimo | `#FCF2DE` | 252, 242, 222 |

### Regole colore

- **Default mono-tinta:** Usare sempre la tinta BLU se non diversamente specificato.
- **Combinazioni consentite:** Tonalità della STESSA tinta con contrasto sufficiente (scuro su chiaro o viceversa).
- **⛔ Vietato:** Gradienti/sfumature. Sovrapporre tonalità di tinte diverse (es. rosso su verde, blu su giallo).
- **Contrasto:** Se il contrasto è basso, compensare con dimensioni maggiori degli elementi.

---

## 4. Tipografia

### Font ufficiali (primari)

| Ruolo | Font | Peso | Uso |
|---|---|---|---|
| **Titoli** | Ivar Soft | Semibold | Solo titoli. Mai per corpo testo. Mai in CAPSLOCK. |
| **Tutto il resto** | Open Sauce One | Vari (Light → Black + Italic) | Sottotitoli, corpo, caption, tabelle, elenchi |

I file font sono disponibili nella cartella `BRAND/RIASSUNTO BRAND/Fonts/` su Google Drive ([REDACTED_SECRET]).

### Font fallback (quando i font ufficiali non sono disponibili)

| Ruolo | Fallback 1 | Fallback 2 | Note |
|---|---|---|---|
| Titoli (al posto di Ivar Soft) | Georgia | Libre Baskerville | Serif con grazie morbide, il più simile |
| Corpo (al posto di Open Sauce One) | Arial | Inter | Sans-serif geometrico pulito |

⚠️ **I fallback sono accettabili per documenti interni e bozze. Per materiale cliente e comunicazioni ufficiali, usare sempre i font primari.**

### Gerarchia tipografica

| Livello | Font | Peso | Dim. riferimento | Interlinea |
|---|---|---|---|---|
| Titolo | Ivar Soft | Semibold | 18-24pt (documenti), 36-60pt (presentazioni) | 90%–110% |
| Sottotitolo | Open Sauce One | Semibold | 12-16pt (documenti), 24-40pt (presentazioni) | 90%–110% |
| Corpo | Open Sauce One | Regular | 8.5-10pt (documenti), 16-20pt (presentazioni) | 120%–140% |
| Caption/Note | Open Sauce One | Regular | 7-8pt (documenti), 12-14pt (presentazioni) | 120% |

### ❌ MAI fare con la tipografia

1. Interlinea troppo ampia o troppo stretta
2. Mescolare Ivar Soft e Open Sauce One nello stesso paragrafo
3. Usare Ivar Soft per paragrafi di corpo testo
4. Usare Ivar Soft in TUTTO MAIUSCOLO
5. Usare più tinte (es. rosso + blu) nello stesso paragrafo

---

## 5. Stile Visivo

### Principi generali

- **Mood:** Professionale, elegante, minimalista, editoriale
- **Densità contenuto:** Bassa-media, molto spazio bianco
- **Elementi decorativi:** Quasi assenti, pulizia grafica
- **Gerarchia:** Sempre chiara → titolo grande serif → sottotitolo sans → corpo → footer
- **Contrasto primario:** Blu scuro (#160C30) vs. blu chiaro (#A5D3EC) o bianco
- **Evidenziazione testo:** Solo variazione di peso (bold). Mai colori diversi, mai sottolineato per enfasi

### Tabelle

- Stile pulito, bordi sottili o nessun bordo
- Header tabella: sfondo tonalità scura della tinta in uso, testo bianco o chiaro
- Righe alternate: tonalità chiarissima (es. #DBE8F6) e bianco
- Font: Open Sauce One Regular per il contenuto, Semibold per header
- Allineamento numeri a destra, testo a sinistra

### Elenchi

- Bullet: pallino pieno (•), nero o blu scuro
- Numerati: cifra + punto (1., 2., ecc.)
- Interlinea generosa tra gli elementi

---

## 6. Footer Standard

**Documenti (carta intestata/preventivi):**
- Logo EmmeStudio nell'header
- Footer con dati dello studio: indirizzo, contatti, P.IVA
- Font: Open Sauce One Regular, dimensione piccola (7-8pt)

**Presentazioni:**
- Footer: `EmmeStudio [anno]. Tutti i diritti riservati | [numero pagina]`
- Posizione: angolo inferiore destro
- Font: Open Sauce One Light, dimensione piccola
- Slide copertina/chiusura: logo a sinistra, relatore e data a destra

---

## 7. Clausole Standard (Preventivi)

Ogni preventivo EmmeStudio include queste formule fisse:

- `Tutti i prezzi indicati sono da intendersi IVA esclusa, fatto salvo per i diritti e le spese anticipate.`
- `Tale offerta ha validità 30 giorni dalla data del documento.`
- `Firma per accettazione: ______________________________`

---

## 8. Risorse

### Logo (inclusi nella skill)

I loghi principali sono nella cartella `assets/logo/` di questa skill:

```
assets/logo/
├── logo-blu.svg / .png      → Default per documenti su sfondo chiaro
├── logo-nero.svg / .png     → Alternativa monocromatica
├── logo-bianco.svg          → Per sfondi scuri
├── logo-compresso-blu.svg   → Versione 2 righe
├── logo-compresso-bianco.svg → Versione 2 righe per sfondi scuri
├── monogramma-blu.svg / .png → Solo per spazi ridotti (favicon, icona)
└── monogramma-nero.svg      → Monogramma monocromatico
```

### Risorse aggiuntive su Google Drive

Font, template .docx/.key, e brand guidelines PDF completo sono nella cartella **CORTEX/BRAND/** dell'account Google Drive `[REDACTED_SECRET]`:

```
BRAND/
├── RIASSUNTO BRAND/
│   ├── Logo/ (set completo con tutte le varianti + caption)
│   ├── Fonts/ (Open Sauce One + Ivar Soft Semibold, formati OT e Web)
│   ├── 240611_emmestudio_brand-guidelines_low 2.pdf
│   └── emmestudio_palette.ase
├── CARTA INTESTATA - PREVENTIVI/
│   ├── EmmeStudio_CartaIntestata.docx
│   ├── 000000_Cliente_SRLStartupGestione.docx
│   ├── 000000_Cliente_ForfettarioArtCommAperturaGestione.docx
│   └── 000000_Cliente_SRL_VersamentoCS.docx
└── PPT/
    ├── EmmeStudio_EsempioPresentazione.key
    └── EmmeStudio_EsempioPresentazione.pdf
```


path: references/brand-templates.md
content: # EmmeStudio — Template Documenti

Specifiche di layout per ogni tipo di documento. Usare come riferimento quando si produce un nuovo documento.

---

## 1. Carta Intestata

**Template:** `BRAND/CARTA INTESTATA - PREVENTIVI/EmmeStudio_CartaIntestata.docx`

### Struttura

- **Header:** Logo EmmeStudio (variante primaria blu) posizionato in alto
- **Corpo:**
  - Titolo comunicazione: Georgia Bold 18pt (fallback per Ivar Soft Semibold)
  - Titolo paragrafo: Arial Bold 12pt (fallback per Open Sauce One Semibold)
  - Testo corpo: Arial Regular 10pt (fallback per Open Sauce One Regular)
- **Footer:** Dati studio (indirizzo, contatti, P.IVA)
- **Margini:** Standard Word (2.5cm circa su tutti i lati)

### Quando usarla

Comunicazioni generiche a clienti, lettere, note informative. NON per preventivi (usare i template specifici).

---

## 2. Preventivi

**Template disponibili:**

| Template | File | Caso d'uso |
|---|---|---|
| SRL + Startup + Gestione | `000000_Cliente_SRLStartupGestione.docx` | Offerta gestione contabilità SRL |
| Forfettario completo | `000000_Cliente_ForfettarioArtCommAperturaGestione.docx` | Apertura + gestione regime forfettario |
| Versamento CS | `000000_Cliente_SRL_VersamentoCS.docx` | Comunicazione versamento capitale sociale |

### Struttura comune preventivi

```
┌─────────────────────────────────────────┐
│  [LOGO EMMESTUDIO]            Header    │
├─────────────────────────────────────────┤
│                                         │
│  Titolo offerta (Georgia Bold 18pt)     │
│                                         │
│  Spett.le / Gentile,                    │
│  Bergamo, lì … [anno]                   │
│                                         │
│  ┌───────────────────────────────────┐  │
│  │ TABELLA COMPETENZE               │  │
│  │ Voce              │ Importo      │  │
│  │ ...               │ € ...        │  │
│  │ Totale            │ € ...        │  │
│  └───────────────────────────────────┘  │
│                                         │
│  [Eventuali altre sezioni tabellari]    │
│                                         │
│  Clausola IVA esclusa                   │
│  Clausola validità 30 giorni            │
│                                         │
│  Firma per accettazione: ___________    │
│                                         │
├─────────────────────────────────────────┤
│  [FOOTER DATI STUDIO]                   │
└─────────────────────────────────────────┘
```

### Regole preventivi

- **Titolo:** Inizia sempre con "Offerta per..." (es. "Offerta per Gestione Contabilità SRL per anno 2026")
- **Destinatario:** "Spett.le [Ragione Sociale]" per aziende, "Gentile [Nome]," per persone fisiche
- **Data:** "Bergamo, lì [giorno mese] [anno]"
- **Tabelle competenze:**
  - Colonna sinistra: voce descrittiva
  - Colonna destra: importo (€ allineato a destra)
  - Riga totale in bold
  - Note con asterisco (*) sotto la tabella, font più piccolo
- **Prezzi:** Formato `€ 1.000,00` (separatore migliaia = punto, decimali = virgola)
- **Sezioni tipiche:** Competenze attivazione, Spese anticipate, Fatturazione elettronica, Costi di gestione
- **Sconti:** Mostrare sia il totale pieno che il totale scontato quando applicabile
- **Addebito mensile:** Quando presente, calcolare come totale annuo scontato / 12

### Font nei preventivi attuali

| Elemento | Font attuale | Font ufficiale (se disponibile) |
|---|---|---|
| Titolo offerta | Georgia Bold 18pt | Ivar Soft Semibold 18pt |
| Voci tabella | Arial Regular 8.5pt | Open Sauce One Regular 8.5pt |
| Voci bold | Arial Bold 8.5pt | Open Sauce One Semibold 8.5pt |
| Titolo sezione | Georgia Bold 16pt | Ivar Soft Semibold 16pt |
| Note asterisco | Poppins Regular 8.5pt | Open Sauce One Regular 8pt |

---

## 3. Presentazioni

**Template:** `BRAND/PPT/EmmeStudio_EsempioPresentazione.key` (Keynote)
**Esempio PDF:** `BRAND/PPT/EmmeStudio_EsempioPresentazione.pdf`

### 3 tipi di slide

#### Tipo A — Copertina / Chiusura (sfondo blu scuro #160C30)

```
┌─────────────────────────────────────────┐
│                                         │
│  Titolo grande                          │
│  (Ivar Soft Semibold, azzurro #77B3DD)  │
│  Occupa 2/3 superiori                   │
│                                         │
│  Sottotitolo                            │
│  (Open Sauce One, bianco)               │
│                                         │
│                                         │
│  [LOGO bianco]     Relatore | Data      │
└─────────────────────────────────────────┘
```

#### Tipo B — Divisoria sezione (sfondo azzurro #A5D3EC)

```
┌─────────────────────────────────────────┐
│                                         │
│                                         │
│                                         │
│  (3/4 superiori vuoti — design arioso)  │
│                                         │
│  01                                     │
│  Titolo sezione                         │
│  (Ivar Soft Semibold, blu scuro)        │
└─────────────────────────────────────────┘
```

#### Tipo C — Contenuto (sfondo bianco)

```
┌─────────────────────────────────────────┐
│                                         │
│  Titolo slide    │  Contenuto           │
│  (Ivar Soft      │  (Open Sauce One     │
│   Semibold,      │   Regular, corpo)    │
│   blu scuro)     │                      │
│   ~28% width     │  • Elenco puntato    │
│                  │  • Con bold per       │
│                  │    evidenziazione     │
│                  │                      │
│            © EmmeStudio [anno] | [pag]  │
└─────────────────────────────────────────┘
```

### Regole presentazioni

- **Formato:** 16:9 (widescreen)
- **Linea verticale:** Sottile (~1-2px), azzurro/grigio, separa titolo (28%) da contenuto (70%)
- **Indice:** Slide 2, numeri sezione (01, 02...) in azzurro, titoli in serif bold
- **Timeline/Roadmap:** Linea orizzontale con cerchi azzurri equidistanti
- **Evidenziazione:** Solo bold, mai colori diversi nel testo, mai sottolineato
- **Emoji/icone:** Uso molto parco (quasi assenti)
- **Margini:** ~6% laterali, ~8-10% superiore/inferiore
- **Interlinea titoli grandi:** 1.1-1.2 (compatta)
- **Interlinea corpo:** 1.5-1.6 (ariosa)


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