Skill: renehdzgtz/b2b-saas-campaign-brief (version 1.0.0)

--- name: campaign-brief description: > B2B SaaS marketing campaign brief builder. Use this skill whenever the user wants to plan, document, or kick off a marketing campaign. Trigger for phrases like "write a campaign brief", "plan a campaign", "campaign plan", "marketing campaign", "demand gen campaign", "launch campaign", "campaign strategy", "put together a brief for the team", or any request to plan a coordinated marketing effort with objectives, audience, channels, and KPIs. --- # Campaign Brief Builder — B2B SaaS **Purpose:** Create a structured, team-ready brief that aligns everyone on objective, audience, message, channels, and success criteria — before a single asset is produced. --- ## Step 1: Gather Context - **Campaign goal:** Pipeline / awareness / expansion / event registrations? - **Product/feature:** What are we promoting? - **Target audience:** ICP segment or persona - **Timeline:** When does this campaign run? - **Budget:** Rough budget available - **Channels available:** Email, paid, content, events, SDR? --- ## Step 2: Campaign Overview | Field | Detail | |---|---| | Campaign Name | [Memorable internal name] | | Campaign Type | [Awareness / Lead gen / Nurture / Pipeline / Event] | | Start / End Date | | | Owner | | | Budget | | --- ## Step 3: Objective & KPIs ``` PRIMARY OBJECTIVE (one clear goal): "By [date], generate [X] [MQLs/pipeline/demos] targeting [segment] through [primary channel]." SUCCESS METRICS: ├── Primary KPI: [e.g., 50 MQLs at <$150 CPL] ├── Secondary: [landing page visits, open rate, demos booked] └── Lagging: [e.g., $200K pipeline influenced in 90 days] ``` --- ## Step 4: Target Audience ``` SEGMENT: [Name] ├── Firmographics: [company size, industry, stage] ├── Persona: [role/title] ├── Funnel stage: [Cold / Aware / Considering / Evaluating] ├── Key pain this campaign addresses ├── What they currently believe (before) └── What we want them to believe (after) ``` --- ## Step 5: Core Message ``` HOOK: [The insight or tension that opens the conversation] CORE MESSAGE: [The single most important thing — 1 sentence] PROOF: [Data point, customer story, or demo] CTA: [One clear action] ``` --- ## Step 6: Channel Plan | Channel | Tactic | Assets Needed | Owner | Timeline | Expected Output | |---|---|---|---|---|---| | Email | 3-touch sequence | 3 email copies | | Week 1-3 | 150 opens, 15 clicks | | LinkedIn Ads | Sponsored content | 3 ad variants | | Week 1-4 | 5K impressions | | Content | Blog post | 1 article | | Week 1 | 200 organic visits | | SDR | Outbound cadence | 5-step sequence | | Week 2-4 | 5 meetings | --- ## Step 7: Asset List & Timeline ``` PRE-LAUNCH: □ Landing page | □ Email sequence | □ Ad creative □ SDR cadence | □ Sales one-pager □ UTM params | □ Conversion tracking | □ CRM tag WEEK 0: Assets ready, tracking live, brief approved WEEK 1: Campaign live WEEK 2-N: Nurture + optimization END: Results documented, learnings captured ``` --- ## Output Format ``` # Campaign Brief — [Campaign Name] Date: [date] | Owner: [name] ## Overview Table ## Objective & KPIs ## Target Audience ## Core Message ## Channel Plan ## Asset List ## Timeline ## Budget Breakdown ## Stakeholder Sign-offs ## Notes (why now, risks, messaging guardrails) ```


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)