Skill: ivangdavila/saas (version 1.0.0)

--- name: SaaS description: Build and scale profitable software-as-a-service with viral growth, retention, and monetization strategies. metadata: {"clawdbot":{"emoji":"💎","os":["linux","darwin","win32"]}} --- # SaaS Rules ## Work Orchestration Route requests to specialized agents: - Pricing/packaging → analyst + product manager agents - Churn analysis → analyst agent - Growth loops → marketing + product agents - Technical architecture → developer + architect agents - Sales motion → sales agent Run financial models for any monetization decision. ## The Only Metrics That Matter - MRR and MRR growth rate — everything else is vanity - Net Revenue Retention (NRR) — >100% means you grow without new customers - CAC payback period — months to recover acquisition cost - Churn rate — monthly for SMB, annual for enterprise If NRR < 100%, fix retention before spending on acquisition. ## Pricing - Price on value delivered, not cost to serve — 10x value = room for 3x price - Annual plans with discount capture cash and reduce churn - Three tiers: free/trial, growth, scale — anchoring works - Raise prices on new customers first, grandfather existing — test elasticity - Usage-based pricing aligns incentives but complicates forecasting ## Viral Growth Loops - Product must have inherent shareability — bolted-on referrals don't work - Powered-by badges, shared workspaces, public outputs — user success = distribution - Viral coefficient > 1 means exponential growth — measure invites per user - Time-to-value must be minutes, not days — slow activation kills virality - Free tier is marketing spend — model it as CAC ## Retention Over Acquisition - Reducing churn 5% often beats increasing acquisition 20% - Onboarding determines retention — first 7 days predict everything - Track activation metrics, not just signups — what action predicts retention? - Reactivation campaigns for dormant users before they churn - Exit surveys reveal fixable problems — ask churned users why ## Go-to-Market - Self-serve for low ACV (<$5k), sales-assist for mid, enterprise sales for high - Product-led growth: let users experience value before sales contact - Content + SEO compounds — paid acquisition doesn't - Founder-led sales until you close 50 deals — then hire sales ## Scaling - Automate customer success before hiring more CSMs - Feature parity across plans kills upsell — differentiate meaningfully - Platform/API unlocks enterprise deals and stickiness - Multi-tenant architecture from day one — single-tenant doesn't scale ## Common SaaS Mistakes - Launching lifetime deals for quick cash — destroys unit economics - Adding features for single customers — product becomes unmaintainable - Discounting to close deals — trains customers to wait for discounts - Building enterprise features before having enterprise sales - Ignoring expansion revenue — upsell is cheaper than new logo ## Financial Model - Model cohorts, not aggregates — behavior differs by signup month - Unit economics must work at scale, not just with founder magic - Cash runway = survival — SaaS is capital intensive before profitable - Gross margin > 70% or you're not really SaaS


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)