Skill: renehdzgtz/b2b-saas-landing-page (version 1.0.0)

--- name: b2b-saas-landing-page description: > B2B SaaS landing page copy writer and CRO optimizer. Use this skill whenever the user wants to write, improve, or optimize a landing page. Trigger for phrases like "write a landing page", "landing page copy", "improve this landing page", "conversion rate optimization", "CRO", "hero section copy", "landing page for campaign/product", "increase demo requests", "improve conversion", "homepage copy", "write the copy for our website", "A/B test my landing page", "our landing page isn't converting", or any request to create or improve web page copy to convert B2B visitors into leads or demos. --- # Landing Page Copy — B2B SaaS **Purpose:** Write landing page copy that converts your ICP from visitor to lead — the right promise, to the right person, with enough proof to make them act. --- ## Step 1: Gather Context - **Page type:** Campaign LP / Homepage / Feature / Comparison? - **Primary CTA:** Book demo / Start trial / Download / Contact? - **Traffic source:** Paid / organic / email? (paid = cold, match ad to LP) - **ICP:** Title, company type, pain - **Social proof:** Logos, metrics, testimonials, G2 rating? --- ## Step 2: Page Architecture ``` 1. HERO — Make the right promise in 5 seconds 2. PROBLEM — Make them feel understood 3. SOLUTION — Show what you do and how 4. BENEFITS — Outcomes, not features 5. SOCIAL PROOF — Permission to believe 6. HOW IT WORKS — Remove mystery 7. OBJECTION HANDLER — Address hesitation 8. FINAL CTA — Make it easy to act ``` --- ## Step 3: Section-by-Section Copy ### HERO ``` HEADLINE (6-12 words): -> "[Verb] [outcome] without [pain]" -> "The [role] that [ambitious goal] use [product]" -> "[Big claim] for [specific audience]" SUBHEADLINE: Who it's for + what it does + how. (1-2 sentences) CTA: "Book a 20-min Demo" / "Start Free Trial" / "See It in Action" [Avoid: "Submit", "Click Here", "Learn More"] TRUST BAR: "[X]+ companies" + logos + G2 badge ``` ### PROBLEM ``` HEADLINE: "Sound familiar?" / "The old way is broken." Pain 1: "[Frustration] — which means [business consequence]" Pain 2 + Pain 3 (most resonant last) Transition: "There's a better way." ``` ### SOLUTION ``` HEADLINE: "[Product] — [one-line description]" [1 paragraph: what it is, who it's for, what it replaces. No jargon.] 3 capability pillars: [Name] — [capability + why it matters] ``` ### BENEFITS ``` HEADLINE: "What changes when you use [product]" [3-5 benefit blocks — icon + headline + 2-3 sentences] Focus: outcomes customers achieve, not feature lists ``` ### SOCIAL PROOF ``` METRICS: "[X]+ customers | [Y]% improvement | [Z]-day time to value" TESTIMONIALS (2-3): "Quote" — Name, Title, Company LOGOS: Logo grid + G2 rating badge ``` ### HOW IT WORKS ``` HEADLINE: "Up and running in [timeframe]" Step 1 -> Step 2 -> Step 3 (payoff) [Optional: short video or GIF] ``` ### OBJECTION HANDLER ``` Q/A pairs for top 2-3 objections: Common: "We already have [competitor]", "Looks complex", "No budget", "Integration?", "Data security?" ``` ### FINAL CTA ``` HEADLINE: "Ready to [outcome]?" SUBHEADLINE: "No commitment. 20 minutes." CTA button (same as hero) + trust signals ``` --- ## Step 4: A/B Test Plan ``` TEST 1 — Hero Headline (highest impact): current vs alternative angle TEST 2 — CTA Copy: "Book a Demo" vs "See It in Action" vs "Get a Demo" TEST 3 — Social Proof: trust bar vs full testimonial above fold TEST 4 — Lead Form vs Calendly link ``` --- ## Step 5: CRO Checklist ``` □ Page load < 3 seconds | □ Mobile CTAs thumb-accessible □ Form <= 4 fields | □ CTA above fold | □ Privacy signal near form □ Chat widget | □ Thank you page has next step □ UTM tracking live | □ Heatmap installed (Hotjar/Clarity) ``` --- ## Output Format ``` # Landing Page Copy — [Page Name] CTA: [type] | Traffic: [source] ## Section-by-Section Copy ## A/B Test Plan (3-4 tests, prioritized) ## CRO Checklist ## Design Notes ```


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