Skill: gingiris/gingiris-social-content (version 1.0.0)

--- name: gingiris-social-content description: | 🇺🇸 Social Media Content — Multi-platform distribution for startups. Create and distribute content across Twitter/X, LinkedIn, Reddit, HackerNews, Product Hunt, and more. Platform-specific format optimization, thread writing, community engagement tactics, posting schedules, Reddit karma building, and HN submission best practices. 🇨🇳 社交媒体内容 — 创业公司多平台分发。Twitter/X、LinkedIn、Reddit、HackerNews、Product Hunt 等平台内容创作与分发。平台格式优化、Twitter Thread 写作、社区互动策略、发布时间表。 🇯🇵 ソーシャルメディアコンテンツ — スタートアップのマルチプラットフォーム配信。Twitter/X、LinkedIn、Reddit、HackerNews全般のコンテンツ作成と配信。プラットフォーム別最適化、スレッド作成、コミュニティ戦略。 🇰🇷 소셜 미디어 콘텐츠 — 스타트업 멀티플랫폼 배포. Twitter/X, LinkedIn, Reddit, HackerNews 전반의 콘텐츠 제작 및 배포. 플랫폼별 최적화, 스레드 작성, 커뮤니티 전략. Triggers: "social media content" | "Twitter thread" | "LinkedIn post" | "Reddit marketing" | "HackerNews" | "content distribution" | "social media strategy" | "startup content" | "community marketing" | "社交媒体" | "内容分发" | "社群运营" --- # Social Media Content — Multi-Platform Distribution for Startups > Create platform-native content that drives traffic, builds community, and amplifies your launch. --- ## Platform Playbooks ### Twitter/X **Thread Formula (for technical/startup audience):** ``` Tweet 1 (Hook): "I [achieved specific result] in [timeframe]. Here's the exact playbook: 🧵" Tweet 2-7 (Value): Each tweet = one tactical insight with specific number Tweet 8 (CTA): "If this was useful, [follow/RT/check out link]" ``` **Engagement Rules:** - Post 2-4x/day (1 thread/week, rest are single tweets) - Reply to 10+ tweets in your niche daily - Best times: 8-10am EST (Mon-Thu) - Use 1 image/chart per thread — increases engagement 2x - Quote-tweet industry news with your take **What Works for Dev Tools:** - Before/after demos (GIF or screenshot) - "I replaced [popular tool] with [my tool]. Here's what happened" - Open source metrics threads (stars, contributors, PRs) - Build-in-public updates with real numbers ### LinkedIn **Post Formula:** ``` [Hook line — problem or controversial take] [Blank line] [3-5 short paragraphs with line breaks between each] [Specific numbers or case study] [Question to drive comments] [3-5 relevant hashtags] ``` **LinkedIn-specific:** - 1-2 posts/day, morning and afternoon - First comment adds link (algorithm doesn't suppress) - Carousel posts get 3x reach vs text - Personal stories > corporate announcements - Comment on 5+ posts before publishing yours ### Reddit **Karma Building Strategy (pre-launch):** ``` Week 1-4: - Join 5-10 relevant subreddits - Comment helpfully 3-5x/day - Answer questions in r/SaaS, r/startups, r/webdev - Never promote anything yet - Goal: 500+ karma Week 5+: - Share genuine value posts (how we built X) - Never direct-link to your product in post - Let comments ask "what tool did you use?" - Or add tool mention naturally in narrative ``` **Subreddit Targeting:** | Subreddit | Best Content Type | Rules | |-----------|-------------------|-------| | r/SaaS | Growth stories, metrics | No self-promo in title | | r/startups | Lessons learned | Must be educational | | r/webdev | Technical tutorials | Code examples required | | r/Entrepreneur | Business tactics | Story format works | | r/sideproject | Launch stories | Direct product posts OK | ### HackerNews **Submission Best Practices:** ``` Title: [Descriptive, no hype] — Show HN: [what it does] Time: Tuesday-Thursday, 8-11am EST ``` **What gets upvoted:** - Technical depth (how we built it, not just what) - Honest metrics (including failures) - Novel approach to known problem - Open source announcements with substance **What gets flagged/ignored:** - Marketing language ("revolutionary", "disruptive") - Shallow content (listicles, top 10s) - Obvious self-promotion without substance - Paywalled content ### Product Hunt - See [gingiris-launch](https://clawhub.ai/skills/gingiris-launch) for full PH playbook - Key: Teaser content 2 weeks before, community engagement 4 weeks before ## Content Calendar Template | Day | Twitter | LinkedIn | Reddit | Notes | |-----|---------|----------|--------|-------| | Mon | Value tweet + engagement | Insight post | Comment 5x | Start week strong | | Tue | Thread | — | Value post (if karma ready) | Thread day | | Wed | Value tweet | Carousel | Comment 5x | Mid-week push | | Thu | Quote-tweet + take | Story post | Comment 5x | Community day | | Fri | Build-in-public update | Week recap | — | Reflection | ## Content Repurposing Flow ``` Blog Post (long-form) → Twitter Thread (key insights) → LinkedIn Post (professional angle) → Reddit Post (community angle, no promo) → Dev.to (cross-post with canonical) → YouTube/Loom (video walkthrough) ``` ## Related Skills - [gingiris-launch](https://clawhub.ai/skills/gingiris-launch) — Product launch GTM - [gingiris-opensource](https://clawhub.ai/skills/gingiris-opensource) — OSS community building - [gingiris-blog-writer](https://clawhub.ai/skills/gingiris-blog-writer) — Long-form content


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)