Skill: juniorxcoder/saas-revenue-tracker (version 1.0.0)

--- name: saas-revenue-tracker description: Track SAAS revenue, MRR growth, customer metrics, and profitability. Use to monitor $1000+ MRR targets, identify optimization opportunities, and keep SAAS products profitable. --- # 💰 SAAS Revenue Tracker - The Money Monitor This skill keeps your SAAS empire honest about revenue. No feel-good metrics here - just cold, hard cash flow analysis. ## Revenue Tracking ### Core Metrics We Track - **MRR (Monthly Recurring Revenue)**: The holy grail number - **ARR (Annual Recurring Revenue)**: MRR × 12, but focus on MRR - **Churn Rate**: Customers leaving (keep this under 5% monthly) - **Customer LTV**: How much each customer is worth - **CAC (Customer Acquisition Cost)**: How much to get each customer - **LTV:CAC Ratio**: Should be 3:1 minimum ### $1000+ MRR Targets Every SAAS must hit these minimums or it's not a real business: - **Month 1**: $1000 MRR minimum - **Month 3**: $3000 MRR (3x growth) - **Month 6**: $7500 MRR (sustainable growth) - **Month 12**: $15000 MRR (real business territory) ### Revenue Categories **The Good (Keep Building)**: - Growing 10%+ monthly - Low churn (<5% monthly) - High LTV:CAC ratio (>3:1) - Organic growth happening **The Bad (Needs Work)**: - Flat growth for 2+ months - High churn (>10% monthly) - CAC too high (taking >12 months to pay back) - No organic/referral growth **The Ugly (Kill or Pivot)**: - Declining revenue for 3+ months - Can't get to $1000 MRR after 6 months - CAC never pays back - Market too small or saturated ## Customer Analysis ### Customer Segments Know who's paying you and why: - **Whales** (Top 20% of customers, 80% of revenue) - **Core** (Steady customers, consistent revenue) - **Churners** (Leave quickly, learn from them) - **Free Trials** (Convert or die) ### Pricing Optimization Test these systematically: - **Price Increases**: Test 20-50% increases annually - **Annual Plans**: 20% discount for yearly payment - **Tier Restructuring**: Add/remove features from tiers - **Grandfathering**: Honor old pricing for existing customers ### Revenue Levers What actually moves the needle: 1. **Reduce Churn** (easiest wins) 2. **Increase Prices** (test carefully) 3. **Add Annual Plans** (cash flow boost) 4. **Upsell Existing** (expand revenue per customer) 5. **Improve Conversion** (more trials → customers) ## Financial Health Checks ### Monthly Review Process Every month, ask these questions: - Are we hitting our MRR targets? - What's our churn rate trend? - Which customers are our biggest risks? - Where is growth coming from? - What needs to change next month? ### Red Flags (Act Immediately) - MRR declining for 2+ months - Churn rate increasing month-over-month - CAC increasing while conversion decreases - Big customers threatening to leave - Payment failures increasing ### Green Flags (Double Down) - MRR growing 15%+ monthly - Churn rate decreasing - Organic/referral customers increasing - Annual plan adoption growing - Customer satisfaction scores high ## Revenue Forecasting ### Simple Growth Model Conservative forecasting for planning: - **Base Case**: Current growth rate continues - **Optimistic Case**: 50% acceleration in growth - **Pessimistic Case**: 25% deceleration in growth ### Cash Flow Planning Know when you'll run out of money: - **Burn Rate**: Monthly expenses - **Runway**: Months of cash remaining - **Break-even**: When revenue covers costs - **Growth Capital**: Money needed for acceleration ## Action Framework ### When Revenue is Growing - **Accelerate**: Double down on what's working - **Scale**: Hire, increase marketing spend - **Optimize**: Improve conversion and retention - **Plan**: Set bigger targets for next quarter ### When Revenue is Flat - **Diagnose**: Find the bottleneck (acquisition, conversion, retention) - **Experiment**: Test new channels, pricing, features - **Cut**: Reduce spending on what's not working - **Focus**: Concentrate on one growth lever at a time ### When Revenue is Declining - **Emergency**: Treat this like the business is dying (it might be) - **Talk**: Call every customer, understand why they're leaving - **Pivot**: Consider major changes to product/market - **Decide**: Fix quickly or shut down and move on ## Success Metrics Dashboard ### Daily (Automated) - MRR total and daily change - New customers and churn - Trial signups and conversion rate - Payment failures and recoveries ### Weekly (Review) - Growth rate trends - Customer segment performance - Marketing channel effectiveness - Support ticket themes ### Monthly (Deep Dive) - Full financial analysis - Customer interview insights - Competitive landscape changes - Strategic planning updates Remember: Revenue is vanity, profit is sanity, cash is reality. Track all three or you're flying blind.


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: suspicious (MEDIUM)