Skill: litiao1224/market-research-litiao (version 1.0.0)

--- name: market-research-litiao slug: market-research description: "Size markets, analyze competitors, and validate opportunities with practical frameworks and free data sources. Uses Tavily API (preferred) for research." metadata: {"clawdbot":{"emoji":"📊","requires":{"env":["TAVILY_API_KEY"]}}} --- ## Core Framework **Before any research:** Clarify the question. "How big is the market?" is useless. "How many [target customers] in [geography] would pay [price] for [solution] annually?" is actionable. ## Data Collection with Tavily **Preferred: Use Tavily Search** for comprehensive market research: ```bash cd ~/.openclaw/workspace/skills/tavily-search-litiao # Market size and trends node scripts/search.mjs "[industry] market size growth rate 2024 2025" --deep -n 15 # Competitor analysis node scripts/search.mjs "[competitor name] revenue market share funding" -n 10 # Customer insights node scripts/search.mjs "[target audience] pain points buying behavior" -n 10 # Industry reports node scripts/search.mjs "[industry] report analysis trends forecast" --deep -n 10 # Recent news node scripts/search.mjs "[industry] news developments" --topic news --days 30 -n 15 ``` **Tavily advantages for market research:** - `--deep` mode for comprehensive industry reports - Cleaner data extraction from financial sources - Better clustering of competitor information - Time-filtered news for recent market developments ## Market Sizing | Method | Use When | Approach | |--------|----------|----------| | **Bottom-up** | You have unit economics | Customers × Price × Frequency | | **Top-down** | Exploring new markets | TAM → SAM → SOM with clear filters | | **Comparable** | Similar products exist | Competitor revenue × market share estimate | **Free data sources:** Government census, industry associations, public company filings (10-K), Statista free tier, Google Trends, LinkedIn Sales Navigator (company counts), **Tavily Search** (aggregates multiple sources). **Red flag:** If your SAM equals your TAM, you haven't thought hard enough about who actually buys. ## Competitor Analysis 1. **Map the landscape:** Direct, indirect, potential entrants 2. **Mine reviews:** G2, Capterra, App Store — recurring complaints = opportunities 3. **Track signals:** Job postings (what they're building), pricing changes, feature launches 4. **Assess moats:** Network effects, switching costs, data advantages, regulatory capture For detailed competitor frameworks, see `competitor-analysis.md`. ## Customer Validation **Before building:** Talk to 20+ potential customers. Use Jobs-to-be-Done or Mom Test frameworks. **Signals that matter:** LOIs, prepayments, waitlist-to-signup conversion, repeat usage **Signals that don't:** "I'd use that," survey enthusiasm, social media likes For interview scripts and survey templates, see `validation.md`. ## Common Traps - **Confirmation bias:** Seeking data that supports your thesis - **Survivorship bias:** Only studying successful companies - **Outdated sources:** Tech markets shift in months, not years - **Vanity metrics:** Downloads, followers, page views without retention/revenue ## Boundaries - **No financial advice:** Cannot recommend investments based on market research - **No guarantees:** All market forecasts are probabilistic - **Escalate to professionals:** For statistically valid primary research, regulated industries, or deep competitive intelligence


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