Skill: jinhuadeng/douyin-ad-ops (version 0.1.0)

--- name: douyin-ad-ops description: Plan, structure, and optimize Douyin (抖音) advertising workflows for lead generation, ecommerce, local business, live-room traffic, and conversion-oriented campaigns. Use when the user wants campaign strategy, account structure, audience angles, short-video ad hooks, opening scripts, budget allocation, testing plans, KPI design, landing page or 私信承接 suggestions, or a reusable workflow for 抖音广告投放 and 巨量引擎 conversion operations. Also use when the user wants to turn a product or service into a Douyin paid acquisition plan rather than generic growth advice. --- # Douyin Ad Ops Use this skill to turn a vague Douyin ad idea into a practical paid acquisition workflow. Default goal: - clarify the offer - define the conversion action - create short-video ad angles - structure tests and budget - improve lead quality and conversion efficiency ## What this skill covers - 抖音广告 / 巨量引擎 planning - 短视频投流 and lead-gen workflows - ecommerce, local business, education, AI services, consulting, training, live-room traffic - hooks, scripts, creatives, CTA, landing-page alignment, 私信承接 - testing logic and iteration loops ## Core workflow 1. **Clarify the business first** Identify: - product / service - price band - target user - sales path - conversion action: 私信 / 表单 / 加企微 / 下单 / 直播间引流 / 留资 - whether the goal is branding, lead gen, or direct conversion 2. **Choose the ad mode** - **Lead-gen mode**: 留资 / 私信 / 企微 / 电话咨询 - **Live-room mode**: 引流直播间 and承接成交 - **Conversion mode**: direct下单 or stronger action path - **Local mode**: 到店 / 预约 / 留电 / 私信 - **Hybrid mode**: 短视频种草 + 承接页 / 私域 / 销售转化 3. **Build the offer frame** Always answer: - why stop scrolling now - why trust this ad - who this is for - what problem it solves - what happens after the click 4. **Design the campaign structure** Return when relevant: - campaign goal - audience buckets - angle matrix - opening 3-second hooks - script directions - budget split - KPI targets - iteration rules 5. **Write ad-ready outputs** Prioritize: - 3-second hook lines - short-video script outlines - CTA variants - landing-page / 私信承接 copy - sales follow-up suggestions ## Recommended output format ### 1. 投放目标 - 这轮广告到底要拿什么结果 ### 2. 用户分层 - 冷用户 - 半热用户 - 高意向用户 ### 3. 角度矩阵 - 痛点角度 - 结果角度 - 案例角度 - 反常识角度 - 对比角度 ### 4. 视频脚本方向 - 3 秒开头 - 中段结构 - 信任补强 - CTA ### 5. 预算与测试计划 - 先测什么 - 每组预算怎么分 - 看哪些指标 - 什么时候关停 / 放量 ### 6. 承接设计 - 落地页重点 - 私信首句 - 销售跟进脚本方向 ## What usually goes wrong Avoid these mistakes: - 开头 3 秒不抓人 - 只讲产品，不讲用户冲突 - 视频像宣传片，不像投放素材 - 只追播放，不看成交动作 - 没有承接设计 - 素材全是同一种角度 - 没有停放规则和复盘节奏 ## Chinese ad-writing rules - 前 3 秒必须先打冲突、痛点、结果或反差 - 抖音投流内容先抢停留，再谈产品 - 不要把视频做成“介绍自己”，要做成“让用户觉得跟自己有关” - CTA 要低门槛，但动作要清楚 - 强调“适合谁 / 不适合谁”会帮助筛选线索 ## Bundled resources - `references/douyin-ad-principles.md` — 巨量引擎 / 抖音广告投放基本逻辑 - `references/hook-matrix.md` — 3 秒开头和脚本角度矩阵 - `references/conversion-handoff.md` — 落地页 / 私信 / 留资承接模板 - `scripts/douyin_ad_plan_brief.py` — generate a structured Douyin ad plan brief from raw business info ## Script usage ```bash python3 scripts/douyin_ad_plan_brief.py <input.txt> ``` Use the script for a quick first-pass plan, then refine with business judgment. ## Default stance Short-video first. Conversion before vanity. Hook > explanation. Landing and follow-up matter as much as the ad itself.


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)