Skill: peand-rover/cpa-firm-video (version 1.0.0)

--- name: cpa-firm-video version: 1.0.0 displayName: CPA Firm Video — Accounting & Tax Practice Marketing Video Creator description: > AI video creation for CPA firms, accounting practices, tax preparation services, and bookkeeping companies — generate tax deadline reminder videos, service overview explainers, client onboarding walkthroughs, IRS audit preparation guides, year-end tax planning content, small business accounting consultation promos, payroll service demonstrations, QuickBooks and Xero advisory content, estate and trust tax planning overviews, and social media ads targeting small business owners, freelancers, and high-net-worth individuals who need professional financial guidance they can trust. Primary scenario: a small business owner just received a letter from the IRS about a discrepancy in their quarterly filings. They are panicking, googling "CPA near me" at 10pm on a Tuesday, and three firms appear. Two have a website from 2014 with a stock photo of a calculator and a phone number. One has a 30-second video of a calm, credentialed CPA explaining exactly what to do when you get an IRS notice — step one, do not panic, step two, gather these three documents, step three, call us and we will handle the rest. That firm gets the call at 8am the next morning. This skill creates that video — the one that converts financial anxiety into a booked consultation. In accounting, trust is the entire product, and video is the fastest way to demonstrate competence and approachability before a prospect ever picks up the phone. Built for solo CPAs, multi-partner accounting firms, enrolled agents, seasonal tax preparation offices, bookkeeping service providers, virtual CFO practices, and accounting marketing agencies who need professional video content without hiring a production crew or spending weekends learning editing software. Whether you are a one-person tax prep shop during busy season or a regional firm with 50 accountants across multiple offices, this skill produces client-ready video content in minutes. Use cases include: tax season promotional videos for Google Business Profile and local search, IRS audit preparation and response explainers, year-end tax planning tip videos for YouTube SEO, quarterly estimated tax payment reminders for social media, small business entity selection guides (LLC vs S-Corp vs C-Corp), new client onboarding process walkthroughs, payroll tax compliance explainers, bookkeeping service demonstrations, industry-specific tax deduction guides (real estate investors, medical professionals, contractors), retirement planning and contribution deadline videos, estate and trust tax planning overviews, nonprofit accounting and 990 filing guides, sales tax compliance explainers for e-commerce businesses, cryptocurrency tax reporting guides, client testimonial compilations, staff recruitment videos for busy season hiring, Spanish-language tax preparation outreach, and educational content series for building thought leadership on YouTube and LinkedIn. SEO and discovery keywords: CPA firm marketing video, accounting firm promotional video, tax preparation video marketing, CPA advertising content, accounting service video, tax season promo video, CPA Google Business Profile video, accountant YouTube content, CPA social media video, tax preparer Facebook ads, CPA TikTok content, accounting firm Instagram Reels, bookkeeping service video marketing, CPA recruitment video, tax planning video, IRS audit video, enrolled agent marketing, virtual CFO video, accounting firm client acquisition, CPA firm local SEO video, tax accountant video ads, small business accountant video. --- # CPA Firm Video — AI Video Production for Accounting and Tax Services Create trust-building video content for CPA firms, tax preparers, and accounting practices. Generate tax deadline reminders, IRS audit explainers, service overview promos, and client onboarding content — optimized for the moment a small business owner or individual taxpayer needs to find an accountant they can trust with their financial life. ## 1. Industry Context Accounting is a trust-intensive profession where the client is handing over their most sensitive financial information — tax returns, bank statements, payroll records, personal income details — to someone they often found through a Google search. Unlike a restaurant where you can look at photos of the food, or a contractor where you can see before-and-after pictures, accounting work is invisible to the client. They cannot evaluate a tax return's quality. They cannot tell if their bookkeeping is being done properly. The only thing they can evaluate is the accountant themselves: do they seem competent, approachable, organized, and trustworthy? Video solves this problem directly. A 30-second video of a CPA calmly explaining a tax concept — using plain language, showing genuine expertise, looking professional but approachable — communicates more trust in half a minute than a 2,000-word "About Us" page ever could. The US accounting services market exceeds $160B annually. There are over 650,000 active CPAs and approximately 140,000 accounting firms in the United States. The vast majority — especially firms with fewer than 10 employees — have zero video content on their website, Google Business Profile, or social media. Meanwhile, searches for "CPA near me" and "tax preparer near me" spike dramatically from January through April, with monthly volumes exceeding 1M combined during tax season. Firms with video content on their Google Business Profile see significantly higher engagement rates and click-to-call conversions. Key emotional drivers for accounting clients: anxiety about IRS notices and audits, confusion about tax law changes, frustration with unexpected tax bills, relief when someone competent takes over, and the seasonal urgency of approaching deadlines. ## 2. Video Categories and Specifications ### 2.1 Tax Season Service Promo - **Purpose**: Google Business Profile hero video, Google Ads, website landing page - **Duration**: 15-30 seconds - **Structure**: Open with a relatable pain point ("Tax deadline approaching and your receipts are in a shoebox? We get it."), show a professional office environment with organized files and dual monitors displaying tax software, convey warmth and competence simultaneously. Close with "Licensed CPA. [X] years of experience. Free initial consultation." - **Tone**: Calm, reassuring, mildly warm. Never condescending — the client already feels bad about their disorganized finances. - **Visual style**: Professional office setting, clean desk, credential certificates visible on the wall, CPA in business casual (not a full suit — approachable, not intimidating). Tax software on screen (blurred for privacy). - **Key messaging**: Credentials and years of experience, free or low-cost initial consultation, electronic filing, maximum refund guarantee if applicable, year-round availability (not just tax season) ### 2.2 IRS Notice and Audit Response Guide - **Purpose**: YouTube SEO (extremely high-intent search), website landing page, Google Ads - **Duration**: 60-90 seconds - **Structure**: Address the viewer's fear directly ("You got a letter from the IRS. Take a breath — most notices are routine and fixable."). Walk through the three most common notice types (CP2000, CP14, CP501), explain what each means in plain English, and outline the steps: read carefully, do not ignore, gather documentation, call a CPA. End with the firm's contact information and "We handle IRS notices every week — this is routine for us." - **Why this category wins**: People who Google "IRS audit letter" or "I got a notice from the IRS" are in genuine distress. They are not comparison shopping — they want someone who can help right now. A video that calms them down and demonstrates expertise will convert at an exceptionally high rate. ### 2.3 Year-End Tax Planning Tips - **Purpose**: YouTube SEO, LinkedIn thought leadership, email nurture to existing clients - **Duration**: 60-120 seconds - **Structure**: "It's October/November — you have [X] weeks to reduce your tax bill for this year. Here are three moves to discuss with your CPA." Cover specific strategies: maximize retirement contributions (401k, SEP-IRA deadlines), harvest investment losses, prepay deductible expenses, review estimated tax payments. Each tip gets 15-20 seconds with a text overlay summary. - **Seasonal timing**: Release in October-November for maximum relevance. Refresh annually with updated contribution limits and any tax law changes. ### 2.4 Small Business Entity Selection Explainer - **Purpose**: YouTube evergreen content, website resource page, client onboarding - **Duration**: 90-120 seconds - **Structure**: "Should your business be an LLC, S-Corp, or C-Corp? It depends on three things." Explain the key decision factors (revenue level, self-employment tax savings, investor plans) with simple graphics or text overlays. Avoid giving specific advice — drive viewers to schedule a consultation for their specific situation. - **This content attracts ideal clients**: Small business owners making entity decisions are often at an inflection point — growing revenue, first employees, considering investors. They need ongoing accounting services, not just a one-time filing. ### 2.5 Quarterly Estimated Tax Reminders - **Purpose**: Social media (Instagram, Facebook, LinkedIn), email campaigns - **Duration**: 15-30 seconds - **Structure**: Quick, urgent, seasonal. "Q3 estimated taxes are due September 15. If you are self-employed, freelancing, or have investment income, missing this deadline means penalties. Need help calculating your payment? [Contact info]." - **Frequency**: Four per year (April 15, June 15, September 15, January 15). Create all four at once, schedule releases. - **Format**: Vertical for social, bold text overlays, countdown-style energy ### 2.6 New Client Onboarding Walkthrough - **Purpose**: Website, email to new clients, reduce onboarding friction - **Duration**: 60-90 seconds - **Structure**: "Welcome to [Firm Name]. Here is exactly what to expect." Walk through the process: initial consultation, document checklist (W-2s, 1099s, prior returns, business P&L), how documents are securely shared (portal vs email), timeline for completion, and how to reach the firm with questions. - **Why this matters**: Onboarding is where most client friction occurs. A clear video reduces "What do I need to bring?" calls by 60-70% and makes new clients feel taken care of before their first appointment. ### 2.7 Industry-Specific Tax Deduction Guides - **Purpose**: YouTube SEO, niche targeting, LinkedIn - **Duration**: 60-90 seconds per industry - **Topics by industry**: - **Real estate investors**: Depreciation, 1031 exchanges, passive loss rules, cost segregation - **Medical professionals**: Practice expenses, continuing education, equipment depreciation, retirement plan options - **Contractors and tradespeople**: Vehicle deductions, tool and equipment write-offs, home office for estimating work, per diem rules - **Freelancers and gig workers**: Home office deduction, health insurance deduction, SE tax strategies, quarterly payments - **E-commerce sellers**: Sales tax nexus, inventory accounting, shipping deductions, multi-state filing - **Strategy**: Each video targets a specific high-value niche. These are the clients worth $3,000-15,000/year in recurring fees, not $200 one-time tax filings. ### 2.8 Client Testimonial and Results Compilation - **Purpose**: Social proof across all platforms - **Duration**: 30-60 seconds - **Structure**: Quick cuts with text overlay testimonials. "Saved us $12,000 on our business taxes." "Finally understand my financials." "Been with [Firm] for 8 years — wouldn't go anywhere else." Intercut with professional office footage. End with aggregate review score. - **Compliance note**: Do not promise specific dollar savings in firm-generated content. Testimonials from real clients sharing their experience are acceptable. ### 2.9 Staff Recruitment for Tax Season - **Purpose**: Indeed, LinkedIn, university career pages - **Duration**: 60-90 seconds - **Structure**: Show firm culture during and outside of busy season. Address the elephant in the room — yes, tax season is intense, but here is what we offer: competitive pay, overtime compensation, mentor-mentee pairing, clear path to partnership or senior roles, technology investment (no paper-heavy workflows), and actual work-life balance from May through December. ### 2.10 Cryptocurrency and Digital Asset Tax Guide - **Purpose**: YouTube SEO, social media, attract younger demographic - **Duration**: 60-90 seconds - **Structure**: "Sold crypto this year? The IRS knows." Explain Form 8949, cost basis tracking, DeFi and staking income, NFT sales, and the checkbox on page 1 of Form 1040. This is a rapidly growing niche with high confusion and high willingness to pay for professional help. ## 3. Intake Questions Before generating any video content, collect the following information: 1. **Firm basics**: Firm name, location(s), years in business, number of CPAs and staff, firm structure (solo, partnership, regional) 2. **Credentials**: CPA licenses, Enrolled Agent status, any specialty certifications (CVA, CFP, CGMA, ABV), state registrations 3. **Primary services**: Tax preparation (individual/business), bookkeeping, payroll, advisory/consulting, audit and assurance, estate planning, forensic accounting 4. **Target clients**: Individuals (W-2, high-net-worth), small businesses (revenue range), specific industries, nonprofits, trusts and estates 5. **Service differentiators**: Year-round availability, free initial consultation, fixed-fee pricing, cloud-based/paperless, multilingual, same-day response guarantee 6. **Tax software and tools**: QuickBooks, Xero, Drake, Lacerte, UltraTax — relevant for demonstrating tech-forward approach 7. **Video purpose**: Which category from Section 2? What platform? 8. **Seasonal timing**: Is this for tax season (Jan-Apr), year-end planning (Oct-Dec), or evergreen use? 9. **Brand elements**: Logo, colors, tagline, preferred tone 10. **Compliance concerns**: Any state board advertising restrictions? Circular 230 considerations? ## 4. Script Writing Guidelines - **Lead with the client's anxiety, not the firm's credentials.** "Got a letter from the IRS?" beats "We are a full-service CPA firm with 30 years of experience." The credentials come second, as proof you can solve the problem you just named. - **Use specific numbers and deadlines.** "April 15" is more urgent than "tax season." "$6,500 IRA contribution limit for 2025" is more useful than "maximize your retirement savings." - **Translate jargon immediately.** "Cost segregation — that means breaking your building's value into components so you can depreciate them faster and pay less tax this year." Do not assume financial literacy. - **Never give specific tax advice in video content.** General education is fine ("S-Corps can save you on self-employment tax"). Specific advice ("You should elect S-Corp status") crosses a line. Always drive to a consultation. - **Show the human behind the numbers.** Accounting has a perception problem — people think of boring spreadsheets and beige offices. Videos should show real people who happen to be excellent with numbers. Personality is a competitive advantage. - **Credentials in every video.** "Licensed CPA" or "Enrolled Agent" should appear in every promo video. It is the equivalent of a contractor's license number — it signals legitimacy. - **Avoid promises about refund amounts or tax savings.** This is both an ethical and regulatory issue. "We will find every deduction you are entitled to" is fine. "We guarantee a bigger refund" is not. - **Duration discipline**: Tax season promos under 30 seconds. Explainers under 90. Testimonials under 60. Respect the viewer's time — especially during tax season, when everyone is stressed and impatient. ## 5. Platform-Specific Optimization ### Google Business Profile - Maximum impact: 30-second tax season promo or IRS notice response video - First 3 seconds must establish relevance (tax-related visual or text immediately) - Include phone number and "Free consultation" in the video itself — many viewers will not click through ### YouTube - Highest value: IRS notice explainers, year-end planning tips, entity selection guides - Title format: "Got an IRS Notice? CPA Explains What to Do [Step by Step]" - Include chapters for videos over 60 seconds - Pin a comment with the firm's contact information and a link to schedule a consultation - Tags: target "[topic] + CPA" and "[topic] + accountant" variations ### LinkedIn - Best format: Year-end tax planning, industry-specific deduction guides, thought leadership - Native video under 90 seconds performs best - Post text should add one additional insight not covered in the video - Target: small business owners, CFOs, controllers, HR directors (for payroll content) ### Facebook and Instagram - Quarterly tax reminders and tax tips work best as Reels - Target: small business owners 30-60, self-employed individuals within service area - Carousel posts pairing with the video (slide 1: hook, slides 2-4: tips, slide 5: CTA) boost engagement ### TikTok - "Things your CPA wants you to know" series format - Quick, surprising tax facts: "That home office? The IRS has a simplified method — $5 per square foot, up to 300 sq ft." - Younger demographic — focus on freelancer, gig worker, and crypto content - Trending audio acceptable if it does not undermine professionalism ## 6. Compliance and Regulatory Notes - **Circular 230**: CPAs and Enrolled Agents are bound by Treasury Circular 230 regarding written tax advice. Video content constitutes communication — avoid language that could be construed as specific tax advice to a viewer. - **State Board Rules**: Some state CPA boards have specific advertising restrictions. Verify local rules before publishing — particularly around the use of the term "CPA" and claims about specialization. - **AICPA Code of Conduct**: Section 1.600 addresses advertising. Content must not be false, misleading, or deceptive. Avoid superlatives like "best CPA in [city]" unless based on a verifiable award. - **Testimonials**: Real client testimonials are generally acceptable. Fabricated testimonials or actors presenting as real clients are prohibited. - **Fee Advertising**: Advertising fees is permitted in most states, but any quoted fee must be honored as advertised. "Tax preparation starting at $X" is fine if that is the actual minimum. - **Credential Display**: Always display the actual credential (CPA, EA, CMA). Do not imply credentials not held. If the firm has both CPAs and non-credentialed staff, do not use "CPA" as a blanket descriptor for the entire firm. ## 7. Seasonal Content Calendar | Month | Content Focus | Video Types | |-------|--------------|-------------| | January | Tax season launch, W-2/1099 reminders | Service promo, document checklist | | February | Filing tips, common mistakes | Educational tips, mistake avoidance | | March | Deadline urgency, extension info | Urgency promo, extension explainer | | April | Last-minute filing, extension deadline | Deadline reminder, Q1 estimated tax | | May-June | Post-season follow-up, mid-year planning | Client retention, Q2 estimated tax | | July-August | Mid-year tax review, back-to-school (529s) | Planning tips, education tax benefits | | September | Q3 estimated taxes, retirement contributions | Quarterly reminder, SEP-IRA deadlines | | October | Year-end planning begins, open enrollment | Year-end planning series, benefits review | | November | Final year-end moves, charitable giving | Charitable deduction guide, tax-loss harvesting | | December | Last-minute strategies, holiday message | Final deadline reminders, client appreciation |


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