Skill: danyangliu-sandwichlab/creative-quality-grader (version 1.0.0)

--- name: creative-quality-grader description: Score ad creatives before launch for Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, and Amazon Ads policy and quality fit. --- # Ads Creative Scoring ## Purpose Core mission: - scoring rubric, revision notes, release decision This skill is specialized for advertising workflows and should output actionable plans rather than generic advice. ## When To Trigger Use this skill when the user asks for: - ad execution guidance tied to business outcomes - growth decisions involving revenue, roas, cpa, or budget efficiency - platform-level actions for: Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, Amazon Ads - this specific capability: scoring rubric, revision notes, release decision High-signal keywords: - ads, advertising, campaign, growth, revenue, profit - roas, cpa, roi, budget, bidding, traffic, conversion, funnel - meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp ## Input Contract Required: - product_or_offer - target_audience - placement_scope Optional: - existing_assets - brand_tone - prohibited_claims - creative_constraints ## Output Contract 1. Creative Objective 2. Angle and Hook Set 3. Asset Specification 4. Test Variant Plan 5. Creative QA Notes ## Workflow 1. Anchor creative goal to funnel stage and KPI. 2. Generate angle family and hook variants. 3. Map each angle to placement format requirements. 4. Define variant matrix and test order. 5. Add quality and compliance checkpoints. ## Decision Rules - If audience is cold, prioritize problem-agitation and proof-first hooks. - If retargeting stage, prioritize offer clarity and urgency mechanics. - If format limits are strict, simplify message hierarchy to one CTA. ## Platform Notes Primary scope: - Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, Amazon Ads Platform behavior guidance: - Keep recommendations channel-aware; do not collapse all channels into one generic plan. - For Meta and TikTok Ads, prioritize creative testing cadence. - For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent. - For DSP/programmatic, prioritize audience control and frequency governance. ## Constraints And Guardrails - Never fabricate metrics or policy outcomes. - Separate observed facts from assumptions. - Use measurable language for each proposed action. - Include at least one rollback or stop-loss condition when spend risk exists. ## Failure Handling And Escalation - If critical inputs are missing, ask for only the minimum required fields. - If platform constraints conflict, show trade-offs and a safe default. - If confidence is low, mark it explicitly and provide a validation checklist. - If high-risk issues appear (policy, billing, tracking breakage), escalate with a structured handoff payload. ## Code Examples ### Creative Brief Example creative_id: CR-001 angle: pain_to_outcome hook: "Stop wasting ad budget in week one" formats: [9:16_video, 1:1_image] ### Variant Matrix V1: hook_change V2: CTA_change V3: visual_proof_change ## Examples ### Example 1: New hook generation Input: - Existing creatives have high frequency fatigue - Need fresh top-funnel hooks Output focus: - new angle families - hook library - test priorities ### Example 2: Asset adaptation by placement Input: - One hero concept, multiple platforms - Need format-safe variations Output focus: - per-platform format specs - copy-length adaptation - QA checklist ### Example 3: Pre-launch creative scoring Input: - 12 creatives pending launch - Limited review bandwidth Output focus: - quality scores - reject/rework decisions - launch candidate shortlist ## Quality Checklist - [ ] Required sections are complete and non-empty - [ ] Trigger keywords include at least 3 registry terms - [ ] Input and output contracts are operationally testable - [ ] Workflow and decision rules are capability-specific - [ ] Platform references are explicit and concrete - [ ] At least 3 practical examples are included

path: metadata.json
content: slug: creative-quality-grader
display_name: Ads Creative Scoring

Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)