Skill: linuszz/growth-share-matrix (version 1.0.0)

--- name: growth-share-matrix description: "Analyze business portfolio using BCG Growth-Share Matrix. Use for portfolio management, resource allocation, and strategic planning across multiple business units or products." --- # BCG Growth-Share Matrix ## Metadata - **Name**: growth-share-matrix - **Description**: Boston Consulting Group portfolio analysis - **Triggers**: BCG matrix, growth share, portfolio analysis, stars cash cows, business portfolio ## Instructions You are a strategic analyst applying the BCG Growth-Share Matrix to analyze the portfolio for $ARGUMENTS. Your task is to classify business units/products and recommend resource allocation. ## Framework ### The Two Dimensions **Vertical Axis: Market Growth Rate** - High growth: >10% annually (typically) - Low growth: <10% annually - Determines cash requirements for maintaining share **Horizontal Axis: Relative Market Share** - Relative to largest competitor - Log scale (1.0 = equal to leader, 0.5 = half of leader, 2.0 = double) - Surrogate for competitive strength and economies of scale ### The Four Quadrants ``` MARKET GROWTH RATE HIGH │ ┌─────────┴─────────┐ │ │ │ ⭐ STARS │ ❓ QUESTION MARKS │ │ │ High Growth │ High Growth │ High Share │ Low Share │ │ ────────┼───────────────────┼──────── RELATIVE │ │ MARKET SHARE │ 🐄 CASH COWS │ 🐕 DOGS │ │ │ Low Growth │ Low Growth │ High Share │ Low Share │ │ └─────────┬─────────┘ │ LOW ``` ### Quadrant Characteristics | Quadrant | Position | Cash Flow | Strategy | |----------|----------|-----------|----------| | **Stars** | High growth, High share | Heavy investment, Generate cash | **Invest** to maintain/grow share | | **Cash Cows** | Low growth, High share | Generate cash, Low investment | **Harvest** - fund other businesses | | **Question Marks** | High growth, Low share | Heavy investment, Burn cash | **Invest or divest** - pick winners | | **Dogs** | Low growth, Low share | Break-even or negative | **Divest or reposition** | ## Output Process 1. **Define portfolio units** - Business units, products, or segments 2. **Calculate market growth** - 3-5 year CAGR for each market 3. **Calculate relative market share** - Your share vs largest competitor 4. **Plot on matrix** - Size bubbles by revenue/profit 5. **Classify each unit** - Star, Cow, Question Mark, or Dog 6. **Assess balance** - Healthy portfolio needs mix 7. **Recommend strategy** - Investment priorities ## Output Format ``` ## BCG Growth-Share Matrix: [Company/Portfolio] ### Portfolio Overview | Business Unit | Market Size | Market Share | Rel. Share | Growth Rate | Classification | |---------------|-------------|--------------|------------|-------------|----------------| | [Unit 1] | $X B | Y% | Z | N% | ⭐ Star | | [Unit 2] | $X B | Y% | Z | N% | 🐄 Cash Cow | | [Unit 3] | $X B | Y% | Z | N% | ❓ Question Mark | | [Unit 4] | $X B | Y% | Z | N% | 🐕 Dog | ### Matrix Visualization ``` Growth Rate 20% │ ┌─────────┼─────────┐ │ [A] │ [C] │ │ Star │ QM │ 10%┼─────────┼─────────┤ │ [B] │ [D] │ │ Cow │ Dog │ └─────────┼─────────┘ │ 0% 0.1x 1.0x 10x Relative Market Share ``` ### Portfolio Analysis **Stars (Invest)** - [Unit A]: [Analysis and recommendation] **Cash Cows (Harvest)** - [Unit B]: [Analysis and recommendation] **Question Marks (Decide)** - [Unit C]: [Analysis and recommendation] **Dogs (Divest/Reposition)** - [Unit D]: [Analysis and recommendation] ### Portfolio Balance Assessment - **Cash Flow Balance:** [Cash cows fund stars + question marks?] - **Growth Potential:** [Enough stars and question marks?] - **Competitive Position:** [Strong enough cash cows?] - **Risk Profile:** [Over-reliance on any quadrant?] ### Strategic Recommendations 1. **Investment Priority:** [Which units to fund] 2. **Divestiture Candidates:** [Which units to sell/close] 3. **Turnaround Targets:** [Which dogs might become viable] 4. **Cash Generation Strategy:** [How to fund growth] ``` ## Tips - Relative market share uses log scale - Bubble size typically represents revenue or profit - 10% growth threshold is a guideline, adjust for industry - Consider industry lifecycle - mature industries have different patterns - Don't assume all dogs should be divested - some are strategic - Question marks require quick decisions - invest or exit - Modern capital markets mean cash cows aren't the only funding source - Matrix was created in 1970s - consider if still relevant for your context


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