Skill: skullhaven/meta-tags-optimizer-2 (version 0.1.0)

--- name: meta-tags-optimizer description: 'Use when the user asks to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "social media preview", "my title tag needs work", "low click-through rate", "fix my meta tags", or "OG tags not showing". Creates and optimizes meta tags including title tags, meta descriptions, Open Graph tags, and Twitter cards for maximum click-through rates and social sharing engagement. For a broader on-page audit, see on-page-seo-auditor. For structured data markup, see schema-markup-generator.' license: Apache-2.0 metadata: author: aaron-he-zhu version: "2.0.0" geo-relevance: "low" tags: - seo - meta tags - title tag - meta description - open graph - twitter cards - ctr optimization - social sharing triggers: - "optimize title tag" - "write meta description" - "improve CTR" - "Open Graph tags" - "social media preview" - "title optimization" - "meta tags" - "my title tag needs work" - "low click-through rate" - "fix my meta tags" - "OG tags not showing" --- # Meta Tags Optimizer > **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills` <details> <summary>Browse all 20 skills</summary> **Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/) **Build** · [seo-content-writer](../seo-content-writer/) · [geo-content-optimizer](../geo-content-optimizer/) · **meta-tags-optimizer** · [schema-markup-generator](../schema-markup-generator/) **Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/) **Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/) **Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/) </details> This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags. ## When to Use This Skill - Creating meta tags for new pages - Optimizing existing meta tags for better CTR - Preparing pages for social media sharing - Fixing duplicate or missing meta tags - A/B testing title and description variations - Optimizing for specific SERP features - Creating meta tags for different page types ## What This Skill Does 1. **Title Tag Creation**: Writes compelling, keyword-optimized titles 2. **Meta Description Writing**: Creates click-worthy descriptions 3. **Open Graph Optimization**: Prepares pages for social sharing 4. **Twitter Card Setup**: Optimizes Twitter-specific meta tags 5. **CTR Analysis**: Suggests improvements for better click rates 6. **Character Counting**: Ensures proper length for SERP display 7. **A/B Test Suggestions**: Provides variations for testing ## How to Use ### Create Meta Tags ``` Create meta tags for a page about [topic] targeting [keyword] ``` ``` Write title and meta description for this content: [content/URL] ``` ### Optimize Existing Tags ``` Improve these meta tags for better CTR: [current tags] ``` ### Social Media Tags ``` Create Open Graph and Twitter card tags for [page/URL] ``` ## Data Sources > See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders. **With ~~search console + ~~SEO tool connected:** Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities. **With manual data only:** Ask the user to provide: 1. Current title and meta description (if optimizing existing) 2. Target primary keyword and 2-3 secondary keywords 3. Page URL and main content/value proposition 4. Competitor URLs or examples of well-performing titles in the SERP Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data. ## Instructions When a user requests meta tag optimization: 1. **Gather Page Information** ```markdown ### Page Analysis **Page URL**: [URL] **Page Type**: [blog/product/landing/service/homepage] **Primary Keyword**: [keyword] **Secondary Keywords**: [keywords] **Target Audience**: [audience] **Primary CTA**: [action you want users to take] **Unique Value Prop**: [what makes this page special] ``` 2. **Create Optimized Title Tag** ```markdown ### Title Tag Optimization **Requirements**: - Length: 50-60 characters (displays fully in SERP) - Include primary keyword (preferably near front) - Make it compelling and click-worthy - Match search intent - Include brand name if appropriate **Title Tag Formula Options**: 1. **Keyword | Benefit | Brand** "[Primary Keyword]: [Benefit] | [Brand Name]" 2. **Number + Keyword + Promise** "[Number] [Keyword] That [Promise/Result]" 3. **How-to Format** "How to [Keyword]: [Benefit/Result]" 4. **Question Format** "What is [Keyword]? [Brief Answer/Hook]" 5. **Year + Keyword** "[Keyword] in [Year]: [Hook/Update]" **Generated Title Options**: | Option | Title | Length | Power Words | Keyword Position | |--------|-------|--------|-------------|------------------| | 1 | [Title] | [X] chars | [words] | [Front/Middle] | | 2 | [Title] | [X] chars | [words] | [Front/Middle] | | 3 | [Title] | [X] chars | [words] | [Front/Middle] | **Recommended**: Option [X] **Reasoning**: [Why this option is best] **Title Tag Code**: ```html <title>[Selected Title]</title> ``` ``` 3. **Write Meta Description** ```markdown ### Meta Description Optimization **Requirements**: - Length: 150-160 characters (displays fully in SERP) - Include primary keyword naturally - Include clear call-to-action - Match page content accurately - Create urgency or curiosity - Avoid duplicate descriptions **Meta Description Formula**: [What the page offers] + [Benefit to user] + [Call-to-action] **Power Elements to Include**: - Numbers and statistics - Current year - Emotional triggers - Action verbs - Unique value proposition **Generated Description Options**: | Option | Description | Length | CTA | Emotional Trigger | |--------|-------------|--------|-----|-------------------| | 1 | [Description] | [X] chars | [CTA] | [Trigger] | | 2 | [Description] | [X] chars | [CTA] | [Trigger] | | 3 | [Description] | [X] chars | [CTA] | [Trigger] | **Recommended**: Option [X] **Reasoning**: [Why this option is best] **Meta Description Code**: ```html <meta name="description" content="[Selected Description]"> ``` ``` 4. **Create Open Graph Tags** ```markdown ### Open Graph Tags (Facebook, LinkedIn, etc.) **Required OG Tags**: ```html <!-- Primary Open Graph Tags --> <meta property="og:type" content="[article/website/product]"> <meta property="og:url" content="[Full canonical URL]"> <meta property="og:title" content="[OG-optimized title - up to 60 chars]"> <meta property="og:description" content="[OG description - up to 200 chars]"> <meta property="og:image" content="[Image URL - 1200x630px recommended]"> <!-- Optional but Recommended --> <meta property="og:site_name" content="[Website Name]"> <meta property="og:locale" content="en_US"> ``` **OG Type Selection Guide**: | Page Type | og:type | |-----------|---------| | Blog post | article | | Homepage | website | | Product | product | | Video | video.other | | Profile | profile | **OG Title Considerations**: - Can be different from title tag - Optimize for social sharing context - More conversational tone acceptable - Up to 60 characters ideal **OG Description Considerations**: - Can be longer than meta description (up to 200 chars) - Focus on shareability - What would make someone click when shared? **OG Image Requirements**: - Recommended size: 1200x630 pixels - Minimum size: 600x315 pixels - Format: JPG or PNG - Keep text to less than 20% of image - Include branding subtly ``` 5. **Create Twitter Card Tags** ```markdown ### Twitter Card Tags **Card Type Selection**: | Card Type | Best For | Image Size | |-----------|----------|------------| | summary | Articles, blogs | 144x144 min | | summary_large_image | Visual content | 300x157 min | | player | Video/audio | 640x360 min | | app | Mobile apps | 800x418 | **Twitter Card Code**: ```html <!-- Twitter Card Tags --> <meta name="twitter:card" content="[summary_large_image/summary]"> <meta name="twitter:site" content="@[YourTwitterHandle]"> <meta name="twitter:creator" content="@[AuthorTwitterHandle]"> <meta name="twitter:title" content="[Title - 70 chars max]"> <meta name="twitter:description" content="[Description - 200 chars max]"> <meta name="twitter:image" content="[Image URL]"> <meta name="twitter:image:alt" content="[Image description for accessibility]"> ``` **Twitter-Specific Considerations**: - Shorter titles work better (under 70 chars) - Include @mentions if relevant - Hashtag-relevant terms can help discovery - Test with Twitter Card Validator ``` 6. **Additional Meta Tags** ```markdown ### Additional Recommended Meta Tags **Canonical URL** (Prevent duplicates): ```html <link rel="canonical" href="[Preferred URL]"> ``` **Robots Tag** (Indexing control): ```html <meta name="robots" content="index, follow"> ``` **Viewport** (Mobile optimization): ```html <meta name="viewport" content="width=device-width, initial-scale=1"> ``` **Author** (For articles): ```html <meta name="author" content="[Author Name]"> ``` **Language**: ```html <html lang="en"> ``` **Article-Specific** (For blog posts): ```html <meta property="article:published_time" content="[ISO 8601 date]"> <meta property="article:modified_time" content="[ISO 8601 date]"> <meta property="article:author" content="[Author URL]"> <meta property="article:section" content="[Category]"> <meta property="article:tag" content="[Tag 1]"> ``` ``` 7. **Generate Complete Meta Tag Block** ```markdown ## Complete Meta Tags Copy and paste this complete meta tag block: ```html <!-- Primary Meta Tags --> <title>[Optimized Title]</title> <meta name="title" content="[Optimized Title]"> <meta name="description" content="[Optimized Description]"> <link rel="canonical" href="[Canonical URL]"> <!-- Open Graph / Facebook --> <meta property="og:type" content="[type]"> <meta property="og:url" content="[URL]"> <meta property="og:title" content="[OG Title]"> <meta property="og:description" content="[OG Description]"> <meta property="og:image" content="[Image URL]"> <meta property="og:site_name" content="[Site Name]"> <!-- Twitter --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="[URL]"> <meta name="twitter:title" content="[Twitter Title]"> <meta name="twitter:description" content="[Twitter Description]"> <meta name="twitter:image" content="[Image URL]"> <!-- Additional --> <meta name="robots" content="index, follow"> <meta name="author" content="[Author]"> ``` ``` 8. **CORE-EEAT Alignment Check** Verify meta tags align with content quality standards. Reference: [CORE-EEAT Benchmark](../../references/core-eeat-benchmark.md) ```markdown ### CORE-EEAT Meta Tag Alignment | Check | Status | Notes | |-------|--------|-------| | **C01 Intent Alignment**: Title promise matches actual content delivery | ✅/⚠️/❌ | [Does the title accurately represent what the page delivers?] | | **C02 Direct Answer**: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | [Does the description preview the direct answer?] | **If C01 fails**: Title is misleading — rewrite to match actual content. **If C02 fails**: Content may need restructuring to front-load the answer, or description should better reflect available content. ``` 9. **Provide CTR Optimization Tips** ```markdown ## CTR Optimization Analysis ### Power Words Used - [Word 1] - Creates [emotion/action] - [Word 2] - Creates [emotion/action] ### CTR Boosting Elements | Element | Present | Impact | |---------|---------|--------| | Numbers | Yes/No | +20-30% CTR | | Current Year | Yes/No | +15-20% CTR | | Power Words | Yes/No | +10-15% CTR | | Question | Yes/No | +10-15% CTR | | Brackets | Yes/No | +10% CTR | ### A/B Test Suggestions Test these variations: **Version A** (Current): - Title: [Title] - Description: [Description] **Version B** (Test): - Title: [Alternative title] - Description: [Alternative description] - Hypothesis: [Why this might perform better] ``` ## Validation Checkpoints ### Input Validation - [ ] Primary keyword confirmed and matches page content - [ ] Page type identified (blog/product/landing/service/homepage) - [ ] Target audience and search intent clearly defined - [ ] Unique value proposition articulated ### Output Validation - [ ] Title length 50-60 characters (displays fully in SERP) - [ ] Meta description length 150-160 characters - [ ] Primary keyword appears in both title and description - [ ] Open Graph image specified (1200x630px recommended) - [ ] All HTML syntax valid (no unclosed quotes or tags) - [ ] Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated) ## Example **User**: "Create meta tags for a blog post about 'how to start a podcast in [current year]'" **Output**: ```markdown ## Meta Tags: How to Start a Podcast ([current year]) ### Title Tag ```html <title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title> ``` **Length**: ~55 characters ✅ **Keyword**: "how to start a podcast" at front ✅ **Power Words**: "Complete", "Beginner's" ✅ ### Meta Description ```html <meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!"> ``` **Length**: ~163 characters ✅ **Keyword**: Included naturally ✅ **CTA**: "Start podcasting today!" ✅ ### Complete Meta Tag Block ```html <!-- Primary Meta Tags --> <title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title> <meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!"> <link rel="canonical" href="https://yoursite.com/how-to-start-a-podcast/"> <!-- Open Graph / Facebook --> <meta property="og:type" content="article"> <meta property="og:url" content="https://yoursite.com/how-to-start-a-podcast/"> <meta property="og:title" content="How to Start a Podcast in [current year] (Complete Guide)"> <meta property="og:description" content="Everything you need to launch your podcast: equipment recommendations, hosting platforms, recording tips, and step-by-step launch checklist. No experience required."> <meta property="og:image" content="https://yoursite.com/images/podcast-guide.jpg"> <meta property="og:site_name" content="Your Site Name"> <!-- Twitter --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="How to Start a Podcast in [current year]"> <meta name="twitter:description" content="Complete beginner's guide to launching your podcast. Equipment, hosting, recording, and more."> <meta name="twitter:image" content="https://yoursite.com/images/podcast-guide.jpg"> <meta name="twitter:site" content="@YourHandle"> <!-- Article Tags --> <meta property="article:published_time" content="[YYYY-MM-DD]T08:00:00+00:00"> <meta property="article:author" content="https://yoursite.com/author/name"> <meta property="article:section" content="Podcasting"> <meta property="article:tag" content="podcasting"> <meta property="article:tag" content="content creation"> ``` ### A/B Test Variations **Title Variation B**: "Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)" **Title Variation C**: "How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]" **Description Variation B**: "Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners." ``` ## Page-Type Templates ### Homepage ```html <title>[Brand Name] - [Primary Value Proposition]</title> <meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]"> ``` ### Product Page ```html <title>[Product Name] - [Key Benefit] | [Brand]</title> <meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]"> ``` ### Blog Post ```html <title>[How to/What is/Number] [Keyword] [Benefit/Year]</title> <meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]"> ``` ### Service Page ```html <title>[Service] in [Location] - [Brand] | [Differentiator]</title> <meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]"> ``` ## Tips for Success 1. **Front-load keywords** - Put important terms at the beginning 2. **Match intent** - Description should preview what page delivers 3. **Be specific** - Vague descriptions get ignored 4. **Test variations** - Small changes can significantly impact CTR 5. **Update regularly** - Add current year, refresh messaging 6. **Check competitors** - See what's working in your SERP ## Title Tag Formula Patterns ### Proven Title Formulas | Formula | Template | Example | Best For | |---------|----------|---------|---------| | How-To | How to [Achieve Result] ([Year]) | How to Improve SEO Rankings (2026) | Informational guides | | Number List | [Number] [Adjective] [Topic] for [Audience] | 15 Proven SEO Strategies for E-commerce | Listicles | | Question | [Question]? Here's [Answer Preview] | What Is Technical SEO? Complete Guide | Definition content | | Comparison | [Option A] vs [Option B]: [Differentiator] | Ahrefs vs SEMrush: Which SEO Tool Wins? | Comparison pages | | Year-Based | Best [Topic] in [Year] ([Tested/Ranked]) | Best SEO Tools in 2026 (Expert Tested) | Evergreen + fresh | | Benefit-Driven | [Benefit]: [How to Achieve It] | Rank #1 on Google: 10-Step SEO Checklist | High-CTR pages | | Parenthetical | [Topic] ([Modifier]) | Link Building Guide (With Templates) | Adding value signal | | Negative | [Number] [Topic] Mistakes [Consequence] | 7 SEO Mistakes That Kill Your Rankings | Problem-awareness content | ### Title Tag Power Words | Category | Power Words | Use Sparingly | |----------|-----------|---------------| | Urgency | Now, Today, Quick, Fast, Instant, 2026 | Don't overuse; pair with substance | | Value | Free, Proven, Complete, Essential, Ultimate | Avoid hyperbole without backing | | Specificity | [Exact number], Step-by-Step, Checklist, Template | More specific = more clicks | | Curiosity | Secret, Little-Known, Surprising, Actually | Must deliver on the promise | | Authority | Expert, Research-Backed, Data-Driven, Tested | Only use when genuinely expert content | | Emotional | Best, Worst, Mistakes, Warning, Powerful | Balance emotion with credibility | ### Title Tag Length Optimization | Length Range | SERP Behavior | Recommendation | |-------------|--------------|----------------| | <30 characters | May appear thin | Expand with modifier or brand | | 30-50 characters | Fully displayed on all devices | Ideal for mobile-first | | 50-60 characters | Full display on desktop, may truncate mobile | Sweet spot for desktop | | 60-65 characters | Truncated on some devices | Front-load keywords | | >65 characters | Truncated everywhere | Avoid — key info gets cut | ## Meta Description Copywriting Frameworks ### AIDA Framework | Element | What It Does | Example | |---------|-------------|---------| | **A**ttention | Hook with a bold claim or question | "Want to double your organic traffic?" | | **I**nterest | Build relevance | "This guide covers 15 proven strategies..." | | **D**esire | Show benefit | "...used by top-ranking sites to increase traffic by 200%." | | **A**ction | CTA | "Read the full guide now." | **Full Example**: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars) ### PAS Framework | Element | What It Does | Example | |---------|-------------|---------| | **P**roblem | Identify pain point | "Struggling to rank on Google?" | | **A**gitate | Amplify the problem | "Most SEO guides are outdated and miss key ranking factors." | | **S**olution | Offer the solution | "Our 2026 guide covers what actually works. Read now." | ### Benefit-Proof-CTA Framework | Element | Example | |---------|---------| | Benefit | "Learn the exact SEO process that grew our traffic 5x" | | Proof | "— with real data from 200+ audits." | | CTA | "Get the free checklist." | ## CTR Optimization Data ### Factors That Increase Organic CTR | Factor | CTR Impact | Implementation | |--------|-----------|----------------| | Number in title | +20-30% | "7 Ways", "15 Tips", "2026" | | Question in title | +14% | Start with How, What, Why | | Emotional words | +7% | "Proven", "Essential", "Mistake" | | Brackets/parentheses | +38% | "[Guide]", "(With Examples)" | | Current year | +10-15% | "Best SEO Tools 2026" | | Power words | +12% | See Power Words table above | | Match search intent | +15-25% | Align title with SERP expectations | | Rich results (schema) | +30% | FAQ, HowTo, Review stars | ## Open Graph Best Practices by Platform ### Platform-Specific OG Optimization | Platform | Image Size | Title Length | Description Length | Special Tags | |----------|-----------|-------------|-------------------|-------------| | Facebook | 1200x630px | 40-60 chars | 125-155 chars | og:type, og:locale | | Twitter/X | 1200x600px | 70 chars max | 200 chars | twitter:card, twitter:site | | LinkedIn | 1200x627px | 70 chars | 150 chars | Standard OG tags | | Pinterest | 1000x1500px (2:3) | 100 chars | 500 chars | og:type=article preferred | | Slack | 500x500px min | Full title | First ~300 chars | Standard OG tags | ### OG Tag Checklist | Tag | Required? | Notes | |-----|----------|-------| | og:title | Yes | Can differ from HTML title; optimize for social sharing | | og:description | Yes | Social-optimized; can differ from meta description | | og:image | Yes | Must be absolute URL; minimum 200x200px, ideal 1200x630px | | og:url | Yes | Canonical URL | | og:type | Yes | "website" for homepage, "article" for blog posts | | og:site_name | Recommended | Your brand name | | og:locale | Recommended | e.g., "en_US" | | twitter:card | Recommended | "summary_large_image" for articles | | twitter:site | Recommended | @yourbrand | ## Reference Materials - [Meta Tag Formulas](./references/meta-tag-formulas.md) — Proven title and description formulas with templates, power words, and CTR data ## Related Skills - [seo-content-writer](../seo-content-writer/) — Create content for meta tags - [schema-markup-generator](../schema-markup-generator/) — Add structured data - [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) — Audit all meta tags - [serp-analysis](../../research/serp-analysis/) — Analyze competitor meta tags - [geo-content-optimizer](../geo-content-optimizer/) — GEO optimization complements meta tag improvements - [content-quality-auditor](../../cross-cutting/content-quality-auditor/) — Full CORE-EEAT audit includes C01/C02 items that meta tags address


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)