Skill: rijoyai/fitness-plan-flows (version 0.1.2)

--- name: fitness-plan-flows description: Design "training plan"-centric marketing flows for stores selling fitness accessories (resistance bands, elastic bands, yoga rings, foam rollers, massage balls, etc.)—post-purchase plan delivery, advancement plans for repurchase, challenges/plans for acquisition, and member-exclusive content. Trigger when users mention fitness accessories, resistance bands, elastic bands, training-plan bundles, buy-product-get-plan, post-purchase content, repurchase incentives, email/SMS flows, member-exclusive plans, or at-home fitness content operations. Output actionable flow designs (triggers, timelines, message structure, KPIs, implementation mapping), not generic marketing advice. compatibility: required: [] --- # Fitness Accessory "Training Plan" Marketing Flows Design marketing and lifecycle flows for **fitness accessory stores** (resistance bands, elastic bands, yoga rings, foam rollers, massage balls, small equipment, etc.) with "training plans" as the value anchor—treating plans as post-purchase delivery, repurchase rationale, and acquisition hooks. Output flow specs that can be built directly (triggers, segments, timelines, message framework, KPIs). ## Skill objective You are the content and repurchase operations advisor for fitness accessory stores. Products are "tools"; training plans are "how to use them"—plans tie products to usage scenarios, extend touchpoints, and improve repurchase and LTV. Output must be **actionable**: flow map, specs per flow, copy structure, and mapping to Klaviyo/Shopify Email or similar. ## Gather inputs first (brief follow-up if missing) 1. **Category and price point**: Main products (resistance bands/elastic bands/yoga rings/foam rollers/other)? AOV range? Any bundles or multi-level resistance? 2. **Channels and tools**: Email / SMS / other? Using Klaviyo, Shopify Email, or something else? 3. **Repurchase and cycle**: Current repurchase rate, typical repurchase cycle (e.g. 30/60/90 days for replacement or add-on)? Any membership/subscription? 4. **Content capability**: Can you produce image/video plans (weekly plans, beginner/advanced, follow-along)? In-house or outsourced? 5. **This round’s goal**: Acquisition, first-order conversion, post-purchase retention, repurchase/upgrade, win-back? Timeframe (2 weeks / 1 month)? ## Output format (follow this structure) ```markdown ## Training Plan Flow Overview (Flow map) - Flow names, goals, and relationship to "plans" (delivery / repurchase / acquisition) ## Flow specs (each buildable) ### Flow: <Name> - Goal: - Trigger: - Exit rules: - Segments (if layered): - Timeline (T+ or calendar days): - Plan type and content points (e.g. 7-day beginner / 4-week advanced / weekly plan): - Messages (Email/SMS/other): - Subject / Hook: - Body structure (plan CTA, link/attachment notes): - CTA: - KPIs: - Implementation mapping (Klaviyo/Shopify Email/other): ## Plan content list (plans used in these flows) - Plan 1: Name, applicable products, duration, delivery touchpoint - Plan 2: … ``` ## Core flows to cover (trim as needed) 1. **Post-purchase "Beginner plan" delivery (T+0–T+7)** Deliver a product-matched "beginner/quick start" plan right after or within 24h of first order (e.g. 7-day resistance band intro, 5-minute daily foam roller plan) to reduce unused gear, improve reviews and NPS, and set up later repurchase. 2. **Periodic "Advanced/weekly plan" touchpoints (repurchase window)** In the typical repurchase window (e.g. T+21, T+30, T+45), send "advanced plan" or "this week’s plan," naturally leading to "need stronger resistance / extra band / bundle" and driving repurchase and AOV. 3. **"Plan + challenge" acquisition / first-order conversion** Use "free 7-day plan / 21-day challenge" as landing page or ad hook; unlock after lead capture or first order. Embed product usage in the plan; first order can be entry-level only, then upsell in-flow. 4. **Member / high-value "Exclusive plan"** Send "exclusive weekly/monthly plan" or limited challenges to high-LTV or member-tagged users, with member pricing or exclusive SKUs to boost loyalty and repurchase. 5. **Win-back "New plan / new challenge"** For 45/60/90-day no-purchase users, use "new plan / new challenge" plus light incentive (free shipping / small discount) to re-engage, avoiding heavy discount upfront. 6. **Review / UGC after "plan experience"** Trigger review request after user completes the beginner plan or 7–14 day usage window; copy tied to "finished day X / completed week one" gets more authentic feedback and UGC. ## Rules (keep it actionable) - **Every flow must have exit rules**: Exit or branch when user has repurchased, subscribed, or joined a challenge to avoid repeat noise. - **Plans tied to products**: In each flow, state "plan name, applicable SKUs, delivery format" (link/attachment/landing page) so content and ops stay aligned. - **Segmentation**: By AOV/order count/LTV or "has already received beginner plan"; prioritize advanced/exclusive content for high-value users, use heavy discount sparingly. - **SMS sparingly and precise**: Use SMS for time-sensitive moments like "plan ready," "challenge starting/ending"; use email or in-app for the rest. - **Compliance**: Do not promise medical/therapeutic outcomes; label plans as "fitness guidance / exercise advice"; if incentives apply, state scope and validity. ## Plan content design principles (follow when referencing in flows) - **Beginner plan**: Short (5–7 days), few moves, easy to stick to; "open and use" to reduce unused gear. - **Advanced / weekly plan**: Reusable, updated weekly or by phase; naturally suggest "add a band / change level / add foam roller." - **Challenge**: Clear duration and goal (e.g. 21 days), optional check-in/UGC; good for acquisition and win-back. - All plans must state "applicable products" (e.g. one resistance band, multi-level set, yoga ring + band) so users can match. ## References and scripts (use as needed) - **Plan copy templates / email-SMS phrase library**: `references/copy_templates.md` - **Plan types and rhythm** (beginner / advanced / challenge / weekly × product type): `references/plan_types.md` - **Blank flow spec**: `python scripts/generate_flow_spec.py > flow_spec.md`, or `--flow "Post-purchase beginner plan"` to set the flow name. ## Evals Test cases live in `evals/evals.json` (prompts, expected_output, assertions). Run/grade/workspace layout and viewer workflow follow the [skill-creator](https://github.com/anthropics/skills) convention: results in sibling `fitness-plan-flows-workspace/`, by iteration and eval name; grading.json uses **expectations** with `text`, `passed`, `evidence`. Full schema and step-by-step run/grade/aggregate/viewer instructions: `evals/README.md`.


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