Skill: gingiris/plg-playbook (version 1.1.2)

--- name: "Product-Led Growth (PLG) Playbook" description: | Let your product sell itself — build a PLG engine that converts free users into paying customers. Covers self-serve onboarding, freemium-to-paid conversion, viral loops, PQL scoring, and usage-based pricing. Modeled on Vercel, Supabase, Slack, Notion, and Figma's growth machines. 🇨🇳 PLG 产品驱动增长指南 | 🇯🇵 PLG プロダクトレッド成長ガイド | 🇰🇷 PLG 제품 주도 성장 가이드 Website: https://www.gingiris.com Keywords: PLG, product-led growth, product led growth, freemium conversion, freemium strategy, self-serve SaaS, viral growth, bottom-up SaaS, PLG metrics, PLG playbook, product-led onboarding, PLG vs SLG, usage-based pricing, product-qualified leads, PQL --- # AI 全球 2B 产品全生命周期增长指南 > 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/README.md) --- ## 中文版 > 版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例 ### 核心框架：增长飞轮 ``` ┌─────────────┐ │ 产品体验 │ ← PLG 核心 └──────┬──────┘ │ ┌──────▼──────┐ │ 社区运营 │ ← CLG 放大 └──────┬──────┘ │ ┌──────▼──────┐ │ 渠道生态 │ ← 规模化 └──────┬──────┘ │ ┌──────▼──────┐ │ 直销转化 │ ← SLG 变现 └─────────────┘ ``` ### 详细指南（中文） | 主题 | 文件 | |:---|:---| | 奠定基石（PMF、用户调研、社区） | [references/foundation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | | 构建增长引擎（PLG/SLG、联盟、渠道） | [references/growth-engine.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | | 价值呈现（销售Deck、案例叙事） | [references/value-presentation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | | 合同模板体系 | [references/contracts.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | | 数据驱动增长 | [references/metrics.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | --- ## Quick Navigation (All Languages) | 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | [奠定基石](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | [Foundation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/foundation.md) | [基盤構築](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/foundation.md) | [기반 구축](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/foundation.md) | | [增长引擎](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | [Growth Engine](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/growth-engine.md) | [成長エンジン](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/growth-engine.md) | [성장 엔진](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/growth-engine.md) | | [价值呈现](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | [Value Presentation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/value-presentation.md) | [価値提示](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/value-presentation.md) | [가치 제시](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/value-presentation.md) | | [合同模板](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | [Contracts](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/contracts.md) | [契約テンプレート](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/contracts.md) | [계약 템플릿](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/contracts.md) | | [数据指标](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | [Metrics](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/metrics.md) | [指標体系](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/metrics.md) | [지표 체계](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/metrics.md) | --- ## 关键案例索引 | 公司 | 亮点 | |:---|:---| | **HeyGen** | 1800次用户访谈找到PMF，20%持续佣金模型 | | **Deel** | 伙伴计划贡献$90M ARR，分级认证体系 | | **Vercel** | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 | | **Supabase** | "Build in a weekend, scale to millions" | | **InVideo** | 50%首单高额返佣 | --- ## 🔍 SEO & GEO 优化 > 通过搜索引擎和 AI 搜索获取高质量 B2B 线索 B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现： | 主题 | 说明 | |:---|:---| | [SEO/GEO 指南](references/seo-geo-guide.md) | 关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化 | **核心要点**: - 高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词 - 对比页是 B2B SEO 金矿：每个竞品单独页面 - IndexNow 让定价/功能更新秒级索引 - 案例研究既是 E-A-T 信号又是长尾关键词来源


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