Skill: cosmofang/xhsfenxi (version 2.1.0)

--- name: xhsfenxi description: | 小红书博主分析全流程 skill — 拆解账号定位、提炼爆款选题公式、输出结构化报告和商业版 Word。内置三型博主分类体系（荒诞美学型 / 共鸣命名型 / 现实策略型），基于多位真实博主的深度分析沉淀。支持单账号深度拆解、多账号对比、自定义学习报告，证据分级（公开主页→截图→第三方公开资料→推断），所有交付物可一键转为 Markdown + 商业 Word。Use it when the user asks to analyze a Xiaohongshu blogger/account, extract viral topic formulas, compare creators, or produce business-grade deliverables. keywords: - xiaohongshu - RED - 小红书 - 小红书分析 - 博主分析 - 账号拆解 - 对标分析 - 爆款选题 - 爆款选题公式 - 内容策略 - 个人IP分析 - 创作者分析 - 三型博主 - 荒诞美学型 - 共鸣命名型 - 现实策略型 - 品牌符号 - 结构化总结报告 - Word报告 - 商业版报告 - 选题公式学习 - 博主拆解 - 小红书运营 - 内容账号分析 - 竞品分析 - 账号定位 - benchmark account - topic formula - creator research - content audit - account positioning - competitor analysis - archetype classification - viral topic - markdown report - word report - 小红书博主对比 - 爆款内容拆解 - 内容IP打法 metadata: openclaw: runtime: node: ">=18" --- # xhsfenxi — 小红书博主分析 Skill > 公开页分析 · 三型博主分类 · 爆款选题公式提炼 · 多账号对比 · Markdown/商业Word交付 --- ## When to Use Use this skill when the user asks to: - analyze a Xiaohongshu / RED creator account - identify which archetype a creator belongs to (荒诞美学型 / 共鸣命名型 / 现实策略型) - summarize an account's positioning, audience, style, or content pillars - extract a **viral topic formula** or reusable content method - compare two or more benchmark creators - learn what can be copied vs what must stay differentiated - turn the analysis into a **Markdown report**, **Word report**, or **business-style deliverable** Typical trigger phrases: - "分析这个小红书博主" - "拆一下这个账号" - "做爆款选题公式" - "帮我做对标分析" - "做成商业版 Word" - "这个博主是哪一型？" - "compare these two RED creators" - "extract the topic formula from this account" --- ## Three-Archetype Classification System Distilled from real analyses of multiple Xiaohongshu creators. ### Type A — 荒诞美学型 (Absurdist Aesthetics) **Representative archetype:** Core pattern: wraps serious or philosophical content in absurdist humor and high-quality visuals. | Dimension | Characteristics | |-----------|----------------| | Content kernel | Absurdist filter on everyday life; philosophical undertone | | What users get | Entertained + moved + aesthetically immersed | | Title mechanism | Contrast (grand setting × mundane action) + unified brand symbol | | Brand symbol | A single recurring tag, e.g. "（劲爆）" | | Expression style | Humorous, high-production, literary naming | | Commercial fit | High-end lifestyle, travel, photography, luxury brands | | Replication difficulty | High — depends on accumulated visual aesthetic sensibility | **Identifying markers:** - All content tied together by a signature phrase or visual symbol - Serious topics expressed lightly; absurd topics expressed earnestly - Titles feel like literary naming, not just descriptions --- ### Type B — 共鸣命名型 (Resonance & Naming) **Representative archetype:** Core pattern: translates personal experience into universally relatable life-stage propositions, named in memorable ways. | Dimension | Characteristics | |-----------|----------------| | Content kernel | Youth growth, worldview expression, life-stage naming | | What users get | Understood + named + given a new perspective | | Title mechanism | Proposition feeling + metaphor + judgment | | Brand symbol | Signature conceptual phrases and naming patterns | | Expression style | Warm, perceptive, aesthetically refined | | Commercial fit | Growth/education/creative platforms, mid-range lifestyle | | Replication difficulty | Medium — method learnable, requires genuine observation | **Identifying markers:** - Content "names" vague emotional states people couldn't articulate - Private experience → universal proposition - Titles read like thoughtful questions or redefinitions --- ### Type C — 现实策略型 (Reality & Strategy) **Representative archetype:** Core pattern: breaks down unspoken real-world rules and provides executable strategies for ordinary people to move upward. | Dimension | Characteristics | |-----------|----------------| | Content kernel | Ordinary woman's upward mobility, reality rule-breaking | | What users get | Validated + activated + empowered with actionable moves | | Title mechanism | Conflict words + counter-intuitive framing + strong stance | | Brand symbol | Self-labeling with perceived weakness (先夺走羞耻感) | | Expression style | Sharp, realistic, strong-attitude conclusions | | Commercial fit | Mass consumer, career, e-commerce, practical tools | | Replication difficulty | Medium — framework learnable; don't copy the surface aggression | **Identifying markers:** - Titles feel slightly improper but undeniably accurate - Each piece breaks an unspoken rule or collapses an information gap - Users feel "刺但有用" — uncomfortable but useful --- ### Mixed Formula (Advanced) The most powerful content often combines two archetypes: > **Type B resonance/naming × Type C reality/strategy** > = Content that both "understands you" and "tells you what to do next" Use `scripts/archetype.js` to quickly identify which archetype(s) an account fits. --- ## Core Operating Rules 1. **Use public evidence first.** Prefer search pages, homepage/profile pages, and other publicly visible surfaces. 2. **Do not fake detail-page access.** If post detail pages are blocked by risk control, say so clearly. 3. **Grade evidence quality.** Treat sources in this order: - Level A: visible Xiaohongshu public pages / user screenshots - Level B: other public sources (podcasts, interviews, encyclopedias, analytics sites) - Level C: synthesis / inference based on repeated visible patterns 4. **Do not present public estimates as backend truth.** Third-party follower or pricing data are supporting clues, not audited facts. 5. **Ask for 3–10 representative post links or screenshots** when the user wants deep post-level analysis. 6. **Deliver something useful even when blocked.** If detail pages fail, still produce a homepage-level strategic report. 7. **Always identify the archetype.** Every analysis should name which of the three types (or hybrid) the account belongs to — this frames the entire report. --- ## Default Workflow ### 1) Clarify the task shape Lock the requested output mode before heavy research: - Structured account report - Viral topic formula - Archetype identification - Two-or-more-account comparison - "How to learn from this creator without copying them" - Business-style Word deliverable Use `scripts/intake.js` for a fast intake template. ### 2) Gather source inputs Collect whatever the user already has: - account name - Xiaohongshu homepage/search URL - screenshots - external links (podcasts, news, interviews) - target output path - whether they need Word / clickable TOC / business styling ### 3) Research with the source ladder Read `references/workflow.md` for the full ladder. Preferred tool pattern: - `web_search` for public discovery - `browser` or `browser-use` for homepage/search-page inspection - `web_fetch` for readable public pages - `image` for screenshot analysis - `read` for any local Markdown reports already created ### 4) Classify the archetype Before deep analysis, make a preliminary archetype call: - Run `node scripts/archetype.js <creator-name>` to print the classification prompt - Answer: Type A (荒诞美学) / Type B (共鸣命名) / Type C (现实策略) / Mixed - The archetype frames the entire lens of the analysis ### 5) Build the account model Extract and write down the five layers: 1. **Identity** — who the creator is framed as 2. **Audience contract** — why people follow them 3. **Topic system** — what recurring problems/desires they cover 4. **Expression system** — how titles and openings work, including any brand symbol 5. **Transferability** — what another account can actually learn ### 6) Produce the deliverables Always output the three standard DOCX files directly — no intermediate Markdown step needed: | Output file | When to produce | |-------------|----------------| | `账号名-结构化总结报告.docx` | Single creator analysis | | `账号名-爆款选题公式.docx` | Single creator topic formula | | `选题公式学习-综合版.docx` | Multi-creator comparison | Use `scripts/docx-plan.js <creator-name>` to get the exact build command. See `references/workflow.md` for the Word TOC fix checklist if needed. --- ## Deliverables Three standard output files. Always produce as `.docx` directly. ### 账号名-结构化总结报告.docx Single creator full breakdown. Sections: 1. Account snapshot 2. Archetype classification + rationale 3. Strategic positioning 4. Audience and emotional contract 5. Content pillars 6. Title / hook system + brand symbol analysis 7. Narrative structure 8. Commercialization clues 9. What to learn 10. What not to blindly copy 11. Conclusion ### 账号名-爆款选题公式.docx Single creator topic formula. Sections: 1. Why this creator produces strong topics (archetype-based) 2. Total formula 3. 3–6 recurring topic models 4. Title formulas 5. Body structure formulas 6. Distribution / comment triggers 7. How to migrate to another account 8. 10–30 ready-to-use topic directions ### 选题公式学习-综合版.docx Multi-creator comparison. Sections: 1. Why compare these creators together 2. Archetype map 3. Shared foundations + key differences 4. Hybrid formula 5. Which path fits which use case 6. 30 combined topic directions 7. Final recommendation --- ## Word Output Run `node scripts/docx-plan.js <creator-name>` to get the exact build command. Standard build: `python3 build_docx6.py <creator-name>` If TOC / bookmark issues appear: run `inspect_docx.py` then `fix_final2.py`. See `references/workflow.md` for the full fix checklist. --- ## Output Files Three files, always `.docx`: - `账号名-结构化总结报告.docx` - `账号名-爆款选题公式.docx` - `选题公式学习-综合版.docx` (comparison / multi-creator) Use `scripts/report-plan.js <creator-name>` to confirm filenames. --- ## Scripts | Command | Purpose | |--------|---------| | `node scripts/intake.js` | Print a structured intake template for a new analysis task | | `node scripts/intake.js --json` | Same as above, JSON format | | `node scripts/archetype.js <creator-name>` | Print the archetype classification prompt | | `node scripts/archetype.js <creator-name> --quick` | Print a quick-read archetype cheatsheet | | `node scripts/report-plan.js <creator-name>` | Print recommended deliverables and filenames | | `node scripts/report-plan.js <A> <B> --mode compare` | Print a comparison deliverable plan | | `node scripts/docx-plan.js <creator-name>` | Print Word generation plan using build_docx*.py | --- ## Limitation Policy Always state which situation applies: - **Homepage-level only**: enough for strategic analysis, not enough for exact post-body claims - **Mixed-source analysis**: Xiaohongshu public pages + third-party public clues - **Deep-dive mode**: based on user-provided screenshots / links / transcripts If blocked by risk control, say so and continue with the strongest available public evidence. --- ## What Good Output Looks Like A strong output is: - structured - archetype-aware (names and reasons the type) - evidence-aware (grades sources) - strategically useful - honest about access limits - directly reusable in future reports Avoid vague praise, empty creator admiration, or unsupported claims about hidden metrics. --- ## References Read only when needed: - `references/workflow.md` — detailed evidence ladder, execution runbook, Word TOC fix guide - `references/templates.md` — report templates, archetype-specific section structures, naming patterns --- ## Proven Analyses Archive Three full analyses have been completed and archived in: ``` openclaw_cosmo/afa/小红书分析与工作流归档/01-分析报告与选题公式/ ``` | Archetype | Type | Key Insight | |-----------|------|-------------| | 荒诞美学型 | Type A | 品牌符号 + 反差标题 + 哲思轻量化输出 | | 共鸣命名型 | Type B | 私人经历→公共命题，给模糊状态命名 | | 现实策略型 | Type C | 困境→说破→规则→策略→爽感 | These archetypes are the ground truth for the classification system. --- *Version: 2.1.0 · Created: 2026-04-08 · Updated: 2026-04-09*


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)