Skill: tktk-ai/cold-email-sequence (version 1.0.0)

--- name: cold-email-sequence description: Generate personalized cold email sequences with follow-ups. Supports multiple frameworks (AIDA, PAS, BAB), A/B variants, and merge-field personalization. Pairs with lead-gen-research for full outreach automation. metadata: version: 1.0.0 author: TKDigital category: Sales & Marketing tags: [cold email, outreach, sales, email sequence, B2B, prospecting] --- # Cold Email Sequence Skill Generate complete cold email campaigns — personalized sequences with follow-ups, A/B variants, and framework options. ## What It Does 1. **Sequence Generation** — Creates 3-5 email sequences with timed follow-ups 2. **Framework Selection** — AIDA, PAS, BAB, or custom frameworks per email 3. **Personalization** — Merge fields for prospect-specific details (name, company, trigger event, pain point) 4. **A/B Variants** — 2 subject line variants + 2 body variants per email 5. **Follow-Up Logic** — Timed follow-ups with value-add content, not just "bumping this" 6. **Deliverability Tips** — Spam-trigger warnings, length optimization, formatting guidance ## Usage ### Generate a Full Sequence ``` Create a 5-email cold outreach sequence: Service: AI-powered content production for agencies Target: Marketing agency owners (10-50 employees) Price point: $2,000-5,000/month retainer Unique value: 10x content output without hiring writers Social proof: Helped 3 agencies scale from 15 to 50+ posts/week Include: - Email 1: Cold intro (trigger-based) - Email 2: Value-add follow-up (case study) - Email 3: Social proof (results) - Email 4: Objection handler - Email 5: Breakup email Give me 2 subject line variants per email. Timing: 0, 3, 7, 14, 21 days ``` ### Quick Single Email ``` Write a cold email: To: [Title] at [Company type] Offering: [Your service] Trigger: [Recent event — funding, hire, launch] Tone: Direct, no fluff Length: Under 100 words ``` ### Personalize for Prospect List ``` I have these prospects from my research: 1. Sarah Chen, CMO at DataFlow (just raised Series B) 2. Mike Torres, VP Marketing at CloudScale (hiring 3 content writers) 3. Lisa Park, Founder at GrowthLab (competitor just launched similar product) Write personalized Email 1 for each using the trigger events. Service: AI content production ``` ## Output Format ``` ## Email [#] — [Purpose] **Timing**: Day [X] after previous email **Framework**: [AIDA/PAS/BAB] ### Subject Line A: [Subject] ### Subject Line B: [Subject] ### Body (Variant A): Hi {{first_name}}, [Email body with merge fields] [Signature] ### Body (Variant B): [Alternative approach] ### Notes: - Spam check: [Any flags] - Optimal send time: [Recommendation] - Expected reply rate: [Benchmark] ``` ## Frameworks ### AIDA (Attention → Interest → Desire → Action) Best for: First cold emails to warm prospects ### PAS (Problem → Agitate → Solve) Best for: Pain-point heavy industries, urgent problems ### BAB (Before → After → Bridge) Best for: Transformation-focused services, case study emails ### QVC (Question → Value → CTA) Best for: Short follow-ups, LinkedIn messages ## Deliverability Guidelines - Subject lines: 4-7 words, no ALL CAPS, no excessive punctuation - Body: Under 150 words for cold emails, under 100 for follow-ups - No images in first email - Max 1 link (and not in email 1 if possible) - Plain text format beats HTML for cold outreach - Personalize first line — generic openers kill deliverability scores - Avoid: "just following up", "touching base", "I hope this finds you well" ## References - `references/frameworks-detailed.md` — Deep dive on each email framework - `references/subject-line-formulas.md` — 25 proven subject line patterns - `references/spam-triggers.md` — Words and patterns that trigger spam filters


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)