Skill: olayying/instagram-content-ideas (version 1.0.0)

--- name: instagram-content-ideas description: Generate 90+ personalized Instagram content ideas using the 3×3×10 framework, curate the best ones with an AI editor, and expand winners into actionable concept briefs. version: 1.0.0 homepage: https://viralvector.ai license: MIT-0 --- # Instagram Content Ideas Generator Generate 90+ personalized content ideas for any Instagram creator using the **3×3×10 Viral Content Framework** — then curate the best with an AI editorial review and expand winners into full production briefs. Built by the team behind [ViralVector](https://viralvector.ai), an AI-powered Instagram growth platform. ## When to Use Use this skill when the user needs content ideas for Instagram. It activates for: - "I don't know what to post" - "Give me content ideas for my Instagram" - "I need a month of content planned out" - "Help me brainstorm Instagram posts" - Batch content planning for any niche - Breaking through creative blocks - Exploring new content angles within an existing niche This skill is NOT for: caption writing, hashtag optimization, posting schedules, or analytics. For those, pair with complementary skills. ## Quick Reference The skill runs in 4 phases. Use the lightest phase that answers the need. | Phase | What it does | When to stop here | |-------|-------------|-------------------| | 1. Strategy Setup | Define niche, intent, 3 content pillars | User just needs strategic direction | | 2. Bulk Generation | 90 ideas via 3×3×10 matrix | User wants a big list to pick from | | 3. Editorial Curation | AI picks Top 5 + 10 Runners-up | User wants the best ideas filtered | | 4. Concept Brief | Full production brief for a winner | User wants to go from idea → filming | ## The 3×3×10 Framework This is the core mental model. Every idea lives at the intersection of a **Pillar**, a **Sub-topic**, and a **Viral Angle**. ``` 3 Content Pillars (broad themes the creator owns) × 3 Sub-topics per pillar (specific slices of each theme) × 10 Viral Angles per sub-topic (proven content formats) = 90 unique, targeted content ideas ``` ### The 10 Viral Angles These are battle-tested content formats that consistently drive engagement across niches: 1. **The Tutorial** — Step-by-step guide. "How to X in Y steps." 2. **The Mistake** — Warning content. "Stop doing X, here's why." 3. **The Hot Take** — Unpopular opinion that sparks debate. 4. **The Transformation** — Before/After, glow-up, progress reveal. 5. **The Pure Vibe** — Aesthetic, ASMR, satisfying content. No teaching, just feeling. 6. **The Versus** — X vs Y comparison. Forces audience to pick a side. 7. **The Storytime** — Personal narrative. Vulnerability drives watch-time. 8. **The Hack** — Shortcut, cheat code, lesser-known trick. 9. **The Behind-the-Scenes** — Day-in-the-life, process reveal, raw look. 10. **The Curated List** — "Top 5 tools I use", resource roundups. ## Phase 1: Strategy Setup Before generating ideas, gather context. Ask the user for: 1. **Niche** — What space are they in? (e.g., fitness, travel, tech, food, fashion) 2. **Content Intent** — What specifically do they want to create about? This should be concrete, not vague. Bad: "fitness content". Good: "home workouts for busy moms who have 20 minutes between school drop-off and work". 3. **Target Audience** — Who follows them? Age range, interests, pain points, aspirations. The more specific the better. 4. **Content Style** — What formats do they prefer? Reels, carousels, photo posts? What tone — casual, educational, luxury, raw? Then extract exactly 3 Content Pillars: ``` PILLAR EXTRACTION RULES - Each pillar: 2-4 words (e.g. "Home HIIT Workouts", "Meal Prep Shortcuts", "Mom Fitness Mindset") - Pillars must be distinct from each other - They must align with the stated intent AND audience - Prioritize pillars that match what the creator naturally gravitates toward - Bad pillars are generic ("Fitness Tips"). Good pillars are owned ("20-Min Living Room HIIT") ``` If the user cannot articulate their intent, help them discover it by asking: - "What 3 topics could you talk about for an hour without preparation?" - "What questions do your followers DM you most often?" - "What content of yours got the most saves (not just likes)?" ## Phase 2: Bulk Generation (3×3×10) Generate exactly 90 content ideas using this structure: ``` For EACH of the 3 Pillars: Invent 3 Sub-topics specific to the creator's world (geography, style, audience — NOT generic defaults) For EACH Sub-topic: Apply all 10 Viral Angles to produce one idea each Result: 3 × 3 × 10 = 90 ideas ``` ### Generation Rules - **Specificity over generality.** Every idea must feel like it was made for THIS creator, not a template. Reference their geography, their audience demographics, their personal experiences. - **No filler.** If an angle doesn't naturally fit a sub-topic, force creativity rather than producing something generic. The worst output is "Top 5 [obvious thing]." - **Match the tone.** If the creator is sarcastic, the ideas should be sarcastic. If they're wholesome, match that. Don't default to corporate voice. - **Cultural context matters.** A Tokyo food creator and a Texas BBQ creator will have wildly different sub-topics even under the same pillar. Never default to US/Western assumptions. ### Output Format for Each Idea For each of the 90 ideas, provide: - **pillar**: Which of the 3 pillars it belongs to - **sub_topic**: The specific sub-topic - **angle**: Which of the 10 viral angles was applied - **title**: A catchy, scroll-stopping title (max 60 chars) - **hook**: One sentence that captures the core premise Present all 90 ideas in a clean table or structured list, grouped by pillar → sub-topic. ## Phase 3: Editorial Curation After generation, switch roles to a ruthless content editor. Review all 90 ideas and curate them: ### Curation Criteria Score every idea on three dimensions: 1. **Scroll-Stop Power** (1-10) — Would this make someone pause mid-scroll? Does the title create curiosity, controversy, or emotional pull? 2. **Creator Authenticity** (1-10) — Does this feel like something THIS creator would naturally make? Does it match their voice, world, and expertise? 3. **Audience Magnet** (1-10) — Will the target audience care? Will they save it, share it, comment on it? ### Selection From the 90 ideas, select: - **5 Top Picks** (combined score 27+) — These are the "film this week" ideas - **10 Runners-Up** (combined score 21-26) — Strong backup ideas worth keeping - **75 Discarded** — Not bad ideas, just not the best for THIS creator right now For each Top Pick and Runner-Up, provide: - The three dimension scores - **Editor's Note**: 1-2 sentences explaining why this specific idea works for this specific creator (e.g., "The 'Mistake' angle on this sub-topic taps into a frustration your fitness-mom audience constantly vents about in comments") ### Common Curation Traps - Picking ideas YOU find interesting vs. what the AUDIENCE wants - Over-indexing on trends that don't match the creator's brand - Choosing safe ideas over polarizing ones (polarizing = more engagement) - Ignoring save-worthy educational content in favor of flashy ideas ## Phase 4: Concept Brief When the user selects an idea to develop, expand it into a full production brief: ### Brief Structure **1. Content Script / Narrative Arc** Write a 3-5 point story arc: - Opening hook (the first 2 seconds / first line that makes them stay) - Tension or curiosity gap (why they keep watching/reading) - Core value delivery (the meat — the tip, story, or payoff) - Engagement trigger (the moment they want to comment or share) - CTA (what you want them to do — save, share, follow, comment) **2. Visual Direction** - Recommended format: Reel, Carousel, Single Image, Story series - Composition notes: close-up, wide shot, screen recording, talking head - Color mood: warm/cool, saturated/muted, dark/bright - Key visual elements that must appear - Text overlay suggestions if applicable **3. Shareability Triggers** List 3-5 psychological triggers that make this content spread: - Identity ("I'm the type of person who...") — audience shares because it represents them - Utility ("I need to save this for later") — drives saves - Controversy ("Wait, that's wrong!") — drives comments - Emotion ("This made me feel seen") — drives shares to friends - Novelty ("I've never seen this before") — drives curiosity clicks **4. Caption Skeleton** Provide a rough caption structure (NOT a finished caption): - Hook line - Body structure (3-4 bullet points of what to cover) - CTA suggestion - Hashtag strategy direction (broad + niche + branded) ## Common Traps - **Generic pillar syndrome** — "Travel Tips" is not a pillar. "Budget Backpacking Southeast Asia" is a pillar. Always push for specificity. - **Angle forcing** — Not every angle fits every sub-topic equally. When the fit is weak, compensate with creativity, don't just produce a bland version. - **Echo chamber ideas** — If ideas 1-90 all sound similar, the sub-topics weren't distinct enough. Go back to Phase 1 and differentiate the pillars. - **Ignoring saves** — Likes are vanity. Saves indicate real value. Prioritize ideas that people would bookmark. - **One-platform thinking** — The best Instagram ideas often work across TikTok, YouTube Shorts, and Threads. Flag cross-platform potential in the brief. ## Output Preferences - Default to presenting ideas in a clean markdown table for scannability - Group by pillar, then sub-topic for easy browsing - Use emoji sparingly — only for tier labels (🏆 Top Pick, ✅ Runner-Up) - Always confirm the 3 pillars with the user before generating the full 90 - If the user wants fewer ideas, scale to 3×2×5 (30 ideas) or 3×1×10 (30 ideas) ## Related Skills Install with `clawhub install <slug>` if user confirms: - `seo` — Turn content ideas into search-optimized blog posts or YouTube descriptions - `humanizer` — Make AI-drafted captions sound authentic and human - `market-research` — Research competitor content strategy before generating ideas - `content-marketing` — Broader content strategy beyond Instagram ## Feedback - If useful: `clawhub star instagram-content-ideas` - Stay updated: `clawhub sync`


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)