Skill: kostja94/product-launch-strategies (version 1.2.0)

--- name: product-launch description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch. metadata: version: 1.2.0 --- # Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file. Identify: 1. **Launch type**: New product, major feature, market expansion 2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**) 3. **Channels**: PR, paid, organic, email, events ## Launch Checklist - [ ] GTM strategy defined (see **gtm-strategy**) - [ ] PMF validated (see **pmf-strategy**) - [ ] Target market and ICP clear - [ ] Messaging consistent across teams - [ ] Channel mix chosen (PR, paid, organic, email) - [ ] Timeline and milestones set - [ ] Cross-functional owners assigned (RACI) ## Channel Mix | Channel | Use | Skills | |---------|-----|--------| | **PR** | Press release, media relations | public-relations | | **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy | | **Organic** | SEO, content, community | seo-strategy, content-marketing | | **Email** | Announcement to existing users | email-marketing | | **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission | ## Critical Success Factors | Factor | Guideline | |--------|-----------| | **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** | | **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** | | **Avoid rush** | Most failures = scale before PMF | ## Output Format - **Launch plan** (timeline, channels, owners) - **Channel** actions (PR, paid, organic, email) - **Checklist** (pre-launch, launch, post-launch) - **Cross-ref** to gtm-strategy for framework ## Related Skills - **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product - **pmf-strategy**: Validate PMF before scaling - **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch - **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users - **public-relations**: Press release; media relations for launch - **paid-ads-strategy**: Paid channel for launch - **website-structure**: Pages needed for launch


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)