Skill: gitflopez/appliance-repair-marketing-kit (version 1.0.0)

# Appliance Repair Marketing Kit **Category:** Home Services → Appliance Repair **Skill ID:** appliance-repair-marketing-kit **Version:** 1.0.0 **Author:** max_0x1 **License:** MIT-0 --- ## What This Skill Does Generates a complete digital marketing system for appliance repair businesses — from emergency response ads to property management B2B outreach. Covers all major appliance categories (washers, dryers, refrigerators, dishwashers, ovens, HVAC-adjacent) and handles the compliance landmines that sink appliance repair marketing: OEM vs. aftermarket parts disclosure, manufacturer warranty void language, EPA 608 refrigerant handling, and parts authenticity claims. ## 4 Prompts Included ### Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs Generate an emergency same-day repair hook (headline + 3 variants) plus 3 Google Local Services Ads for the top repair categories. Includes RSA character limits, LSA badge requirements, and FTC-compliant urgency language. ### Prompt 2: Service Pages + JSON-LD Schema Generate 5 SEO service pages (washer, dryer, refrigerator, dishwasher, oven/range) with appliance-specific keyword targeting, FAQ schema, and JSON-LD LocalBusiness markup. Includes OEM parts disclosure, warranty void disclaimers, and brand-specific SEO (GE, Whirlpool, LG, Samsung, Bosch). ### Prompt 3: Reputation Engine + Referral System Generate a post-repair review request sequence (SMS + email), referral program copy, and Yelp/Google review response templates. Includes FTC 2023 Endorsement Rule compliance, warranty registration follow-up, and appliance-specific review triggers. ### Prompt 4: B2B Outreach — Property Managers, Landlords & Appliance Dealers Generate outreach scripts for 4 B2B channels: property management companies, apartment complexes, appliance dealers (authorized service network), and real estate investor groups. Includes priority dispatch agreement template, volume pricing language, and EPA 608 credential positioning. --- ## Compliance Built In - **EPA Section 608** — refrigerant handling certification required; included in all fridge/AC-adjacent prompts - **OEM vs. Aftermarket Parts** — FTC Act Section 5 requires disclosure when non-OEM parts used; language baked in - **Manufacturer Warranty** — repairs by non-authorized technicians can void warranty; prompts include opt-in disclosure language - **Appliance Brand Trademark** — "authorized service" vs. "specializes in" distinction enforced; no false affiliation claims - **Parts Authenticity Claims** — "genuine OEM" claim requires documented parts sourcing; prompts flag when to include vs. omit - **FTC 2023 Endorsement Guides** — review request language compliant - **State Contractor Licensing** — appliance repair licensing varies by state (required in FL, TX, CA for certain work); accuracy language included - **HVAC-Adjacent Work** — ductwork/refrigerant tasks require HVAC license in most states; prompts include handoff language --- ## Target Customer - Independent appliance repair technicians (solo and small crew) - Multi-brand appliance repair shops (major appliance + small appliance) - Factory-authorized service centers (GE, Whirlpool, LG, Samsung) - Franchise operators (Mr. Appliance, Neighborly network) - HVAC companies adding appliance repair as a second revenue line --- ## Inputs Required - Business name, city/state, years in business - Brands serviced (GE, Whirlpool, LG, Samsung, Bosch, Maytag, etc.) - Authorized service center status (yes/no, which brands) - OEM parts sourcing (yes = can claim "genuine OEM"; no = use "quality parts" language) - EPA 608 certified technicians (yes/no) - Service area (cities/zip codes) - Pricing model (flat-rate, diagnostic fee, hourly) - Response time guarantee (same-day, next-day, 24hr, etc.) - Warranty on repairs (90 days, 1 year parts + labor, etc.) --- ## Revenue Potential | Tier | Price | Target | Monthly | |------|-------|--------|---------| | Free (Prompt 1) | $0 | Lead magnet | — | | Full Kit | $29 one-time | 30 sales/mo | $870 | | DFY Service | $97/business | 5 clients/mo | $485 | | **Month 3 Total** | | | **$1,355/mo** | --- ## Example Output See `examples/desert-cool-appliance-repair-example.md`

path: MARKETING.md
content: # Marketing Strategy: Appliance Repair Marketing Kit

## Positioning

**Hook:** The only appliance repair marketing kit with OEM parts compliance, EPA 608 handling, and property management B2B scripts built in.

**One-liner:** "Four prompts. A complete appliance repair marketing system. Compliance included."

## Target Market

### Primary
- Independent appliance repair technicians — 35,000+ in the US (IBISWorld estimate)
- Multi-brand repair shops doing $200K–$1M/year revenue
- HVAC companies cross-selling appliance repair

### Secondary
- Franchise operators (Mr. Appliance has 300+ locations)
- Factory-authorized service centers (LG, Whirlpool, GE dealer networks)
- Virtual assistants/marketing agencies serving appliance trades

## Market Size

- US appliance repair market: $4.7B/year (IBISWorld 2024)
- ~35,000 appliance repair businesses in the US
- Average revenue per shop: $180K–$350K/year
- Marketing spend: typically $5K–$15K/year per shop
- Addressable customer base for this kit: 10,000–15,000 shops

## Competitive Landscape

| Competitor | Price | Coverage | Compliance | B2B Scripts |
|------------|-------|----------|------------|-------------|
| Fiverr copywriter | $75–$300/project | Generic | No | Rarely |
| Copy.ai | $49/month | Generic | No | No |
| ServiceTitan templates | Included w/ $300/mo software | Basic | Partial | No |
| **This kit** | **$29 one-time** | **Appliance-specific** | **Yes** | **Yes** |

**Advantage:** This is the only appliance-specific kit that handles OEM/aftermarket compliance, EPA 608 flagging, brand authorization language, and property management B2B outreach in one place.

## Pricing Strategy

### Tier 1: Free (Prompt 1)
- Emergency hook ad + 3 Google LSAs
- Loss leader — demonstrates quality, drives paid upgrades
- Distribution: ClawHub free tier, social sharing

### Tier 2: Full Kit — $29 one-time
- All 4 prompts + example
- Target: 30 sales/month = $870/month

### Tier 3: Done-For-You — $97/business
- Max runs all 4 prompts for the client's specific business
- Delivers polished copy ready to publish
- Target: 5 DFY clients/month = $485/month

**Month 3 Combined Target:** ~$1,355/month

## Revenue Projections

| Month | Free DLs | Paid Conversions | DFY Clients | Revenue |
|-------|----------|-----------------|-------------|---------|
| 1 | 40 | 8 (20%) | 1 | $329 |
| 2 | 80 | 18 (22%) | 3 | $813 |
| 3 | 120 | 30 (25%) | 5 | $1,355 |
| 6 | 200+ | 50 | 8 | $2,226 |

## Marketplace Copy

### ClawHub Headline
Appliance Repair Marketing Kit — OEM Compliance, EPA 608 Flagging, Property Manager B2B Scripts

### ClawHub Description (250 words)
Four prompts generate a complete appliance repair marketing system — from same-day emergency ads to property management outreach — with the compliance guardrails built in that generic templates always miss.

**Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs**
Generate character-limit-correct Google LSAs for washer/dryer, refrigerator, and dishwasher/oven repair. Emergency hook ad with 2 A/B variants included. Compliance rules enforce: no unauthorized "GE Authorized" claims, no guaranteed repair outcomes, EPA 608 required for refrigerant-adjacent ads.

**Prompt 2: 5 SEO Service Pages + JSON-LD**
Full service pages for washer, dryer, refrigerator, dishwasher, and oven/range repair. Includes FAQ schema, LocalBusiness markup, and brand-specific failure symptoms (LG linear compressor, Samsung ice maker freeze-over, Whirlpool start relay) that earn Google featured snippets. OEM vs. aftermarket parts language automatically enforced.

**Prompt 3: Reputation Engine + Referral**
Post-repair SMS + email review sequence, warranty follow-up email, referral program copy, technician leave-behind card, and review response templates (5-star through 1-star). FTC 2023 Endorsement Guide compliant — no review gating, no incentive tied to star rating.

**Prompt 4: B2B Outreach — 4 Channels**
Property management cold email + follow-up + PM Priority Dispatch Agreement term sheet. Apartment complex email + door-drop script. Appliance dealer referral partnership email + one-pager. Real estate investor email + REIA networking pitch.

One appliance tech who lands one property management account with 200 units pays for this kit 200x over.

### Tags
appliance repair, marketing kit, home services, Google LSA, local SEO, property management, OEM parts, EPA 608, reputation management, B2B outreach

## Distribution Channels

1. **ClawHub marketplace** — primary channel
2. **Facebook Groups** — "Appliance Repair Technician Network" (12K members), "Home Appliance Repair" groups
3. **Reddit** — r/appliancerepair, r/homeimprovement, r/msp
4. **LinkedIn** — target: Mr. Appliance franchisees, service managers
5. **Direct outreach** — email appliance repair shops via Google Maps scrape (high-intent)

## Upsell Path

Free LSA prompt → $29 full kit → $97 DFY → $197/month retainer (Max manages ongoing content)

## Differentiator Notes

**Why compliance moats matter in appliance repair marketing specifically:**

1. LG, Samsung, Whirlpool are aggressive about protecting "Authorized Service Center" trademark. False authorization claims = C&D letters and Google review warnings from brand monitors.

2. Refrigerant claims without EPA 608 = potential Clean Air Act violation ($44,539/day fine per EPA). No generic template addresses this.

3. FTC review gating (pre-screening customers before sending to review link) is now an enforcement priority. The 2023 Endorsement Guide updates make this clear. Most appliance repair shops still use pre-screening. This kit doesn't.

These aren't edge cases — they're common mistakes in appliance repair marketing. The compliance moats are the product.


path: README.md
content: # Appliance Repair Marketing Kit

**A complete digital marketing system for appliance repair businesses — built with the compliance moats that protect your reputation and the B2B channels that build recurring revenue.**

## What's Included

| Prompt | What It Generates | Tier |
|--------|------------------|------|
| 1: Emergency Hook Ad + 3 LSAs | Google LSAs + emergency ad for washer, dryer, fridge, dishwasher, oven | **Free** |
| 2: Service Pages + JSON-LD | 5 SEO pages + schema for all major appliance types | Paid |
| 3: Reputation Engine | Post-repair review sequence + referral program + review response templates | Paid |
| 4: B2B Outreach | Property managers, apartment complexes, appliance dealers, real estate investors | Paid |

## Why This Kit Is Different

Every other appliance repair marketing template ignores the landmines:

- **OEM vs. aftermarket parts** — FTC Act Section 5 requires disclosure. Call a non-OEM part "genuine" and you're exposed. This kit enforces the right language automatically.
- **Authorized service claims** — "GE Authorized" without authorization is trademark misuse. Kit enforces "authorized" vs. "specializes in" distinction.
- **EPA 608 refrigerant** — Fridge and freezer marketing that implies refrigerant handling without 608 certification exposes you to liability. Kit flags this in every relevant prompt.
- **Manufacturer warranty** — Non-authorized repairs can void warranty. Kit includes opt-in disclosure language that builds trust instead of hiding the issue.

## Quick Start (5 minutes)

1. Open `prompts/prompt1-emergency-ads.md`
2. Copy the prompt into Claude
3. Fill in your `[BRACKET]` fields
4. Paste the output into Google Ads

Full kit takes ~45 minutes to complete all 4 prompts. After that, you have a complete marketing system.

## Who This Is For

- Independent appliance technicians (solo operators and small crews)
- Multi-brand appliance repair shops
- Factory-authorized service centers
- HVAC companies adding appliance repair as a revenue line
- Franchise operators (Mr. Appliance, Neighborly network)

## Brands Covered

Works for any brand: Whirlpool, GE, LG, Samsung, Frigidaire, Maytag, Bosch, KitchenAid, Kenmore, Amana, Speed Queen, and more.

## Example Output

See `examples/desert-cool-appliance-repair-example.md` for a complete worked example: Desert Cool Appliance Repair, Henderson NV — LG authorized, EPA 608-certified, 4.8★ 412 reviews.

## License

MIT-0 — use freely, no attribution required.

---

*Built by max_0x1 · ClawHub Marketplace*


path: examples/desert-cool-appliance-repair-example.md
content: # Example Output: Desert Cool Appliance Repair — Henderson, NV

**Business:** Desert Cool Appliance Repair  
**Location:** Henderson, NV (serving Henderson, Las Vegas, Summerlin, North Las Vegas, Boulder City)  
**Brands:** Whirlpool, GE, LG, Samsung, Frigidaire, Maytag, Bosch  
**Authorized Service:** LG authorized service center  
**OEM Parts:** YES for LG (direct); quality aftermarket for all others  
**EPA 608:** Certified (Mike Torres, lead tech)  
**Repair Warranty:** 1-year parts, 90-day labor  
**Response Time:** Same-day for calls before 2PM  
**Reviews:** 4.8★ — 412 Google reviews  
**Pricing:** Diagnostic fee $89 (waived with repair)

---

## Prompt 1 Output: Emergency Hook Ad + 3 Google LSAs

### Emergency Hook Ad

**Headline (28 chars):** Appliance Down? We Fix Today  
**Subheadline (87 chars):** Same-day repair in Henderson & Las Vegas — all major brands — 1-yr parts warranty  
**Body:**  
Your refrigerator stopped cooling or your washer won't spin — and waiting days for a tech isn't an option. Desert Cool Appliance Repair sends an EPA 608-certified technician the same day you call (for calls received by 2PM). We stock parts for Whirlpool, GE, LG, Samsung, and more — most repairs are done in one visit, backed by a 1-year parts warranty.  
**CTA:** Call (702) 555-0194 — Same-Day Slots Available  

**Variant A:** "Refrigerator Out? Fixed Today — Henderson's #1 Rated Appliance Repair"  
**Variant B:** "Same-Day Appliance Repair — All Major Brands — $89 Diagnostic (Waived With Repair)"

---

### LSA #1: Washer & Dryer Repair

**Headline (29 chars):** Washer & Dryer Repair Henderson  
**Description Line 1 (88 chars):** Same-day washer + dryer repair — Whirlpool, GE, LG, Samsung — call by 2PM  
**Description Line 2 (89 chars):** 1-yr parts warranty · $89 diag waived w/ repair · 4.8★ 412 reviews  
**Call-Only Extension:** YES — washer/dryer is emergency-driven, call converts better than click

---

### LSA #2: Refrigerator Repair

**Headline (30 chars):** Refrigerator Repair Henderson NV  
**Description Line 1 (89 chars):** Same-day fridge repair · EPA 608-certified · LG authorized · all brands  
**Description Line 2 (90 chars):** Don't lose your groceries — fast diagnosis + most repairs same visit · 1-yr warranty  
**Call-Only Extension:** YES — refrigerator = emergency, high urgency, call intent  
**EPA 608 Note:** ✓ Refrigerant handling included — EPA 608 certification confirmed

---

### LSA #3: Dishwasher & Oven Repair

**Headline (30 chars):** Dishwasher & Oven Repair Henderson  
**Description Line 1 (88 chars):** Dishwasher not draining? Oven won't heat? Same-day service — all brands  
**Description Line 2 (89 chars):** Bosch, GE, Samsung, Whirlpool · $89 diag waived · 1-yr parts warranty  
**Call-Only Extension:** NO — dishwasher/oven allows scheduling via click; not always emergency

---

## Prompt 2 Output: Refrigerator Service Page (Sample)

### SEO Title Tag (58 chars)
Refrigerator Repair Henderson NV | LG, Whirlpool, Samsung

### Meta Description (153 chars)
Fast refrigerator repair in Henderson, NV. LG Authorized Service Center. EPA 608-certified techs. Same-day service. $89 diag waived with repair. Call now.

### H1
Refrigerator Repair in Henderson & Las Vegas — LG Authorized, All Major Brands

### Intro
Your refrigerator failing is a food-safety emergency — every hour that passes puts hundreds of dollars in groceries at risk. Desert Cool Appliance Repair's EPA 608-certified technicians arrive the same day you call (calls received by 2PM) and diagnose the problem on the first visit. As an LG Authorized Service Center, we stock OEM LG parts. For Whirlpool, GE, Samsung, and Frigidaire, we use quality replacement parts sourced from verified suppliers. Our $89 diagnostic fee is waived when you authorize the repair.

### Common Refrigerator Problems We Fix

**LG Refrigerators:**
- Linear compressor failure (common in LG French door models 2016–2021) — authorized OEM fix
- Ice maker not producing ice (LG LRMVS3006S, LRFXS2503S) — ice maker assembly replacement
- Error codes: F dS, Er IF, Er CO — diagnostics + sensor/control board repair

**Samsung Refrigerators:**
- Ice maker freezing over (Twin Cooling Plus models) — ice fan + housing replacement
- Water dispenser not working — inlet valve or control board
- Temperature fluctuation — evaporator fan motor or defrost heater

**Whirlpool/Maytag:**
- Not cooling: start relay failure on compressor (common, affordable fix)
- Water inlet valve failure — ice maker + dispenser
- Door seal replacement — all models

### Why Choose Desert Cool for Refrigerator Repair

- **LG Authorized Service Center** — genuine OEM parts, factory-trained technicians, repairs that don't void your LG warranty
- **EPA 608 Certified** — licensed to handle refrigerant; we can diagnose and repair compressor and refrigerant system failures, not just surface issues
- **1-Year Parts Warranty, 90-Day Labor** — if the same part fails within a year, we come back at no charge

### Service Area
We repair refrigerators throughout Henderson (zip codes 89002, 89011, 89014, 89015, 89052, 89074, 89002), Las Vegas, Summerlin, North Las Vegas, and Boulder City. Most calls within Henderson receive same-day service.

### FAQ

**Q: How much does refrigerator repair cost in Henderson?**  
A: Most refrigerator repairs in Henderson run $150–$400 parts and labor. Common fixes like a start relay ($60–$90 total), door seal ($120–$180), or ice maker assembly ($150–$250) are the most frequent. Our $89 diagnostic fee is waived when you authorize the repair. We give you a fixed price before any work begins.

**Q: Can you repair my refrigerator the same day?**  
A: Yes — for calls received by 2PM Monday through Saturday, we schedule same-day service. We carry parts for LG, Whirlpool, GE, Samsung, and Frigidaire on the truck.

**Q: Will repairing my LG refrigerator void the factory warranty?**  
A: No — as an LG Authorized Service Center, our repairs use genuine OEM LG parts and maintain your factory warranty. For other brands, check your warranty terms; repairs by non-authorized technicians can affect coverage on units still under manufacturer warranty.

### JSON-LD Schema
```json
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Desert Cool Appliance Repair",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Henderson",
    "addressRegion": "NV"
  },
  "telephone": "(702) 555-0194",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "412"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Refrigerator Repair Services",
    "itemListElement": [
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "LG Refrigerator Repair"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Samsung Refrigerator Repair"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Whirlpool Refrigerator Repair"}}
    ]
  },
  "areaServed": ["Henderson", "Las Vegas", "Summerlin", "North Las Vegas", "Boulder City"]
}
```

---

## Prompt 3 Output: Review Request + Referral

### Post-Repair SMS (immediately after job)
Desert Cool Appliance Repair — Hi [FIRST_NAME], Mike here. Your [APPLIANCE] should be running great now. If you have a minute, an honest Google review helps us a lot: [GOOGLE_LINK]. Reply STOP to opt out.

### Post-Repair Email Subject
How's your [APPLIANCE] running? — Desert Cool

### Email Body
Hi [FIRST_NAME],

Thanks for trusting us with your [APPLIANCE] repair today. It was great meeting you — [SPECIFIC_DETAIL: e.g., "that LG ice maker issue is one of the most common things we see, glad we had the part on the truck"].

If the repair is working well, we'd really appreciate a Google review. It takes 2 minutes and helps homeowners in Henderson find reliable service: [GOOGLE_LINK]

P.S. — Your repair is covered by our 1-year parts warranty. If anything related comes up, call us at (702) 555-0194 and reference today's job.

Mike Torres  
Desert Cool Appliance Repair  
[Physical address — required by CAN-SPAM]  
[Unsubscribe link]

### Referral Program: Desert Cool Refer-a-Neighbor

**Program Name:** Neighbor Discount Program  
**How It Works:**
1. Share our number with a neighbor, friend, or family member
2. They mention your name when they book
3. They get $25 off their first repair — you get a $25 credit on your next service

**Share Text (pre-written for customer to forward):**
"Hey — my fridge/washer/oven was acting up and these guys came out same-day and fixed it. Desert Cool Appliance Repair (Henderson). Way better than waiting a week. (702) 555-0194 — mention my name [CUSTOMER_NAME] and you'll get $25 off."

### 5-Star Review Response (Refrigerator)
Thank you so much, [REVIEWER_NAME]! We're glad we could get your refrigerator back up and running quickly — we know a fridge failure isn't something you can put off. If anything comes up within your warranty period, don't hesitate to call us. We appreciate the kind words and look forward to being your go-to appliance repair team in Henderson!

### 1-Star Review Response Template
[REVIEWER_NAME], thank you for letting us know about your experience — I'm genuinely sorry it didn't meet your expectations. This isn't the standard we hold ourselves to. I'd like to make this right personally. Please call me directly at (702) 555-0194 and ask for Mike, or reply here with your contact info and I'll reach out. Our goal is to earn back your trust.

---

## Prompt 4 Output: B2B — Property Manager Email (Sample)

**Subject:** Appliance vendor that shows up same day — Henderson/LV PMs

Hi [PM_NAME],

I'm Mike with Desert Cool Appliance Repair — we specialize in priority appliance service for property management companies in Henderson and Las Vegas.

Here's the pitch: your maintenance team handles HVAC, plumbing, and turnover painting. When a tenant's refrigerator dies at 6PM, that's a food-safety complaint and a maintenance ticket — we take that off your plate with same-day dispatch (calls by 2PM) and a 1-year parts warranty on every repair.

We cover all major brands (LG authorized, plus Whirlpool, GE, Samsung, Frigidaire), offer NET 30 invoicing for qualified PM accounts, and can provide a monthly call summary for your records.

Would it make sense to jump on a 15-minute call this week? Or I can send our PM rate sheet — just reply and I'll get it over.

Mike Torres  
Desert Cool Appliance Repair  
(702) 555-0194 | [REDACTED_SECRET]

---

*— End of Example Output —*

**Notes:**
- LG authorized status used only for LG-specific claims ✓
- EPA 608 certification explicitly tied to refrigerant/compressor claims ✓
- OEM parts language: "genuine OEM LG parts" (authorized) + "quality replacement parts" (all others) ✓
- No guaranteed repair outcomes ✓
- FTC 2023 Endorsement compliant (review request not conditioned on positive review) ✓
- CAN-SPAM footer in email template ✓
- Referral reward not conditioned on star rating ✓


path: package.json
content: {
  "name": "appliance-repair-marketing-kit",
  "version": "1.0.0",
  "description": "Complete digital marketing system for appliance repair businesses — OEM compliance, EPA 608 flagging, property manager B2B scripts",
  "author": "max_0x1",
  "license": "MIT-0",
  "keywords": [
    "appliance-repair",
    "home-services",
    "marketing",
    "google-lsa",
    "local-seo",
    "property-management",
    "oem-parts",
    "epa-608",
    "reputation-management",
    "b2b-outreach"
  ],
  "clawhub": {
    "category": "home-services",
    "subcategory": "appliance-repair",
    "tier": "freemium",
    "free_prompts": 1,
    "paid_prompts": 3,
    "price": 29
  }
}


path: prompts/prompt1-emergency-ads.md
content: # Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs

**Skill:** Appliance Repair Marketing Kit  
**Prompt:** 1 of 4  
**Tier:** Free

---

## Instructions

Copy the prompt below into Claude (any version). Fill in every `[BRACKET]` field before submitting.

---

## The Prompt

```
You are a direct-response copywriter specializing in home services emergency marketing.

Generate an emergency appliance repair hook ad + 3 Google Local Services Ads for this business:

BUSINESS INFO:
- Business name: [BUSINESS NAME]
- City/State: [CITY, STATE]
- Brands serviced: [LIST BRANDS — e.g., GE, Whirlpool, LG, Samsung, Bosch, Maytag]
- Authorized service center: [YES/NO — if yes, list brands]
- Response time: [e.g., same-day, next-day, 24-hour]
- Repair warranty: [e.g., 90-day parts & labor, 1-year parts]
- EPA 608 certified: [YES/NO — required for refrigerator/freezer work]
- Phone number: [PHONE]
- Service area: [CITIES OR ZIP CODES]

OUTPUT 1: EMERGENCY HOOK AD (for Google/Meta/Nextdoor)
- Headline (30 chars max): urgent, problem-focused
- Subheadline (90 chars max): response time + brands + warranty
- Body (3 sentences): emergency scenario, solution, trust signals
- CTA: phone call or booking link
- 2 headline variants for A/B testing

OUTPUT 2: 3 GOOGLE LOCAL SERVICES ADS
Write one LSA for each top appliance category:
- LSA #1: Washer & Dryer Repair
- LSA #2: Refrigerator Repair
- LSA #3: Dishwasher & Oven Repair

For each LSA:
- Headline (30 chars): appliance type + city
- Description line 1 (90 chars): service specifics + response time
- Description line 2 (90 chars): trust signals + warranty
- Call-only extension: yes/no recommendation
- Note: Flag if EPA 608 required (refrigerator LSA)

COMPLIANCE RULES (follow strictly):
1. Do NOT use "authorized by [Brand]" unless authorized service center status is confirmed YES
2. Do NOT claim "guaranteed repair" — appliances have inherent diagnostic uncertainty
3. Refrigerator/freezer ads: only include refrigerant work if EPA 608 = YES
4. Urgency language (same-day, emergency): only if response time confirms this capability
5. Do NOT use superlatives ("best", "#1") without verifiable substantiation
6. Warranty claims must match the warranty provided — do not inflate

Output only the requested ad copy. No filler, no commentary.
```

---

## What You Get

- 1 emergency hook ad + 2 A/B variants
- 3 Google LSAs (washer/dryer, refrigerator, dishwasher/oven)
- Character counts validated for Google specs
- Compliance flags for EPA 608 and brand authorization

## Pro Tip

Run the LSAs exactly as written. Google LSAs for appliance repair average $25–45/lead — get the copy right from the start. The brand-specific ad (refrigerator) is your highest-converting LSA because refrigerator failures are emergencies and customers call immediately.


path: prompts/prompt2-service-pages.md
content: # Prompt 2: Service Pages + JSON-LD Schema

**Skill:** Appliance Repair Marketing Kit  
**Prompt:** 2 of 4  
**Tier:** Paid

---

## Instructions

Copy the prompt below into Claude (any version). Fill in every `[BRACKET]` field before submitting.

---

## The Prompt

```
You are an SEO copywriter specializing in local home services businesses.

Generate 5 SEO-optimized service pages + JSON-LD schema for this appliance repair business:

BUSINESS INFO:
- Business name: [BUSINESS NAME]
- City/State: [CITY, STATE]
- Service area: [LIST ALL CITIES/ZIPS SERVED]
- Brands serviced: [LIST BRANDS]
- Authorized service center: [YES/NO — which brands if yes]
- OEM parts: [YES (genuine OEM sourced) / NO (quality aftermarket) / MIXED]
- EPA 608 certified: [YES/NO]
- Repair warranty: [e.g., 90-day parts & labor]
- Years in business: [NUMBER]
- Pricing model: [flat-rate / diagnostic fee + parts / hourly]
- Diagnostic fee: [AMOUNT or "waived with repair"]
- Phone: [PHONE]
- Website: [URL]

GENERATE 5 SERVICE PAGES:

PAGE 1: Washer Repair [City]
PAGE 2: Dryer Repair [City]
PAGE 3: Refrigerator Repair [City]
PAGE 4: Dishwasher Repair [City]
PAGE 5: Oven & Range Repair [City]

FOR EACH PAGE, GENERATE:

1. SEO TITLE TAG (60 chars max): include appliance type + city + brand hint
2. META DESCRIPTION (155 chars max): problem + solution + CTA
3. H1 HEADING: appliance type + city + key brand(s)
4. INTRO PARAGRAPH (100 words): common failure symptoms, fast diagnosis angle, response time
5. COMMON PROBLEMS SECTION (H2 + 4-5 bullet points): brand-specific failures for top 2-3 brands
6. WHY CHOOSE US SECTION (H2 + 3 bullets): OEM parts claim, warranty, authorization status
7. SERVICE AREA SECTION (H2): city + neighboring cities natural language (no keyword stuffing)
8. FAQ SECTION (H2 + 3 Q&As): repair cost range, same-day availability, warranty question
9. CTA SECTION: phone number + booking link + urgency statement

JSON-LD SCHEMA FOR EACH PAGE:
- @type: LocalBusiness + Service
- ServiceType: [appliance type] repair
- AreaServed: all cities listed
- PriceRange: based on pricing model
- AggregateRating: placeholder (★★★★★ with note to update with real data)
- hasOfferCatalog: list services covered

COMPLIANCE RULES (mandatory):
1. OEM PARTS: 
   - If OEM = YES: "genuine OEM parts sourced directly from [Brand]" is allowed
   - If OEM = NO: use "quality replacement parts" — never "OEM" or "genuine" 
   - If MIXED: "OEM parts available; quality aftermarket used when OEM unavailable" 
2. AUTHORIZED SERVICE:
   - Only use "authorized service center" if authorized = YES for that brand
   - Unapproved: "factory-trained technicians specializing in [Brand]" is acceptable
3. EPA 608:
   - Refrigerator page: if EPA 608 = YES, state "EPA 608-certified technicians for refrigerant handling"
   - If EPA 608 = NO: remove all refrigerant-related service claims from fridge page
4. WARRANTY CLAIMS: only guarantee stated repair warranty — no "lifetime guarantee" language
5. PRICING: if flat-rate, can state price ranges; if diagnostic fee, always note waiver policy
6. BRAND TRADEMARKS: use brand names for identification only, not to imply affiliation
   - Acceptable: "we repair GE appliances" / "specializing in Whirlpool repairs"
   - Not acceptable: "GE Authorized" unless authorization confirmed

Output all 5 pages + JSON-LD. Use markdown headers. No commentary outside the page content.
```

---

## What You Get

- 5 complete service pages (~600-900 words each)
- JSON-LD schema for all 5 pages
- Brand-specific failure symptoms (converts visitors who searched by symptom)
- OEM parts compliance language pre-built
- FAQ schema for rich snippets

## Pro Tip

The refrigerator page will be your top traffic driver — people search "refrigerator repair [city]" at emergency frequency. The brand-specific failure sections (LG linear compressor, Samsung ice maker, Whirlpool water inlet valve) are what separates your pages from generic competitors and earns featured snippets.


path: prompts/prompt3-reputation-referral.md
content: # Prompt 3: Reputation Engine + Referral System

**Skill:** Appliance Repair Marketing Kit  
**Prompt:** 3 of 4  
**Tier:** Paid

---

## Instructions

Copy the prompt below into Claude (any version). Fill in every `[BRACKET]` field before submitting.

---

## The Prompt

```
You are a customer retention and reputation marketing specialist for home services businesses.

Generate a complete reputation engine + referral system for this appliance repair business:

BUSINESS INFO:
- Business name: [BUSINESS NAME]
- Owner/technician first name: [NAME — for personal sign-off]
- City/State: [CITY, STATE]
- Brands serviced: [LIST BRANDS]
- Repair warranty: [e.g., 90-day parts & labor, 1-year parts]
- Review platforms: [Google / Yelp / Facebook — list all active]
- Google review link: [URL]
- Yelp review link: [URL or "not applicable"]
- Referral reward: [e.g., $20 off next repair, $25 gift card, 10% off]
- Pricing model: [flat-rate / diagnostic fee]

GENERATE:

SECTION 1: POST-REPAIR REVIEW REQUEST SEQUENCE

1A. SMS Review Request (immediately after job complete)
- Under 160 chars (one SMS)
- Personal tone — from technician, not brand
- Specific to the appliance repaired (use [APPLIANCE] placeholder)
- Direct Google review link
- FTC compliant: no incentive tied to positive review only

1B. Email Review Request (sent same day, 2 hours after SMS)
- Subject line (50 chars max): specific to appliance repaired
- Body: 3 short paragraphs — thanks, specific mention of repair, review ask
- PS: mention warranty reminder
- Unsubscribe footer

1C. Follow-Up SMS (3 days later, if no review)
- Under 160 chars
- Soft follow-up, not pushy
- Different angle: "quick question" framing

SECTION 2: APPLIANCE WARRANTY REGISTRATION FOLLOW-UP
(for customers whose appliance warranty should be registered after repair)

2A. Email (5 days post-repair)
- Subject: "Register your [APPLIANCE] repair warranty — [BUSINESS NAME]"
- Body: warranty details, how to contact if issue recurs, maintenance tip for that appliance type
- Use [APPLIANCE] and [WARRANTY_PERIOD] placeholders
- Secondary CTA: refer a friend + referral reward

SECTION 3: REFERRAL PROGRAM COPY

3A. Referral Program One-Pager
- Program name (short, memorable)
- How it works (3 steps, simple)
- Referral reward details
- Exclusions/limitations (one-time use, new customers only, etc.)
- "Share this" text (pre-written for customer to forward via text)

3B. Technician Leave-Behind Card Copy
- For physical card left after each job (2.5"x3.5" business card size)
- Front: referral hook + reward
- Back: warranty reminder + review ask + QR code placeholder

SECTION 4: REVIEW RESPONSE TEMPLATES

4A. 5-Star Review Response (3 variants — for different appliance types)
4B. 4-Star Review Response (acknowledge, thank, invite back)
4C. 3-Star Review Response (professional, solution-focused, take offline)
4D. 1-2 Star Review Response (de-escalation template, offer to resolve, NEVER defensive)

COMPLIANCE RULES (mandatory):
1. FTC 2023 ENDORSEMENT GUIDES: Review requests must NOT offer incentive conditioned on leaving a positive review. Referral rewards must be disclosed if reviewer is compensated.
   - ALLOWED: "Leave us a review and get $X off your next service" (incentive not tied to star rating)
   - NOT ALLOWED: "Leave us a 5-star review and get $X off" (conditioned on positive review)
2. REVIEW GATING: Do NOT filter customers before review ask (no "are you satisfied?" pre-screen that only forwards happy customers to review link)
3. WARRANTY CLAIMS: only state the actual warranty period provided
4. SMS: include opt-out option in all SMS messages ("Reply STOP to unsubscribe")
5. EMAIL: CAN-SPAM compliant — business name, physical address, unsubscribe link required

Output all sections in order. Use headers. Include all placeholders in [BRACKET] format.
```

---

## What You Get

- 3-step SMS + email review sequence
- Warranty follow-up email (turns warranty into referral opportunity)
- Referral program with leave-behind card copy
- 4 review response templates (5-star through 1-star)
- All copy FTC 2023 + CAN-SPAM + TCPA compliant

## Pro Tip

The 3-day follow-up SMS doubles review conversion rates for appliance repair — customers often mean to leave a review but forget once the crisis is resolved. The warranty follow-up email is where you get your referrals: the customer is happy, the repair held, and they're mentally saying "that guy was great." That's when to ask.


path: prompts/prompt4-b2b-outreach.md
content: # Prompt 4: B2B Outreach — Property Managers, Landlords & Appliance Dealers

**Skill:** Appliance Repair Marketing Kit  
**Prompt:** 4 of 4  
**Tier:** Paid

---

## Instructions

Copy the prompt below into Claude (any version). Fill in every `[BRACKET]` field before submitting.

---

## The Prompt

```
You are a B2B sales copywriter specializing in home services account acquisition.

Generate B2B outreach scripts for 4 channels for this appliance repair business:

BUSINESS INFO:
- Business name: [BUSINESS NAME]
- Owner/sales contact name: [NAME]
- City/State: [CITY, STATE]
- Service area: [CITIES/REGIONS COVERED]
- Brands serviced: [LIST BRANDS]
- Authorized service center: [YES/NO — which brands if yes]
- EPA 608 certified: [YES/NO]
- Response time for B2B priority accounts: [e.g., 4-hour, same-day, next-business-day]
- Volume pricing: [YES/NO — if yes, describe: e.g., 10+ units/month = 15% discount]
- Invoicing/NET terms: [e.g., NET 30 available, credit card only, etc.]
- Service contract option: [YES/NO — monthly retainer option?]
- Phone: [PHONE]
- Email: [EMAIL]

CHANNEL 1: PROPERTY MANAGEMENT COMPANIES

1A. Cold Email — Property Manager (subject + body, under 200 words)
- Pain point: after-hours appliance failures, tenant complaints, unit downtime
- Hook: priority dispatch + guaranteed response time
- Proof: brands covered, warranty on repairs
- CTA: 15-min call or "reply to get our PM rate sheet"
- Compliance: no guaranteed repair outcome — "fast diagnosis and repair" framing

1B. Follow-Up Email (Day 5, if no reply)
- "Quick follow-up" framing
- One specific stat or scenario (e.g., "average refrigerator repair = 2-hour job, not a 2-day wait")
- Same CTA

1C. PM Priority Dispatch Agreement — 1-Page Term Sheet
- Priority response time commitment
- Volume discount structure (if applicable)
- NET terms / invoicing method
- Repair warranty terms for PM accounts
- Exclusions (catastrophic failures, code violations, etc.)
- NOT a legally binding contract — include "consult an attorney before finalizing" note

CHANNEL 2: APARTMENT COMPLEXES (DIRECT TO MAINTENANCE SUPERVISOR)

2A. Cold Email — Maintenance Supervisor or Property Director
- Different angle from PM email: focus on reducing maintenance team burden
- Hook: "your team handles HVAC + plumbing + painting — let us own appliances"
- Sub-contractor positioning: they look good, you do the work
- Proof: response time, brand coverage, EPA 608 if relevant
- CTA: invite for 10-min call or "send us your appliance repair volume estimate"

2B. Drop-In Visit Script (for in-person cold call to apartment complex office)
- 60-second elevator pitch
- Leave-behind ask ("who's the right person for appliance service vendor decisions?")
- Business card / one-pager mention

CHANNEL 3: APPLIANCE DEALERS (AUTHORIZED SERVICE NETWORK)

3A. Cold Email — Appliance Retailer or Dealer
- Purpose: get listed as their recommended repair referral for out-of-warranty units
- Hook: "your customers call you when it breaks — you can turn that into goodwill and a referral fee"
- Offer: referral agreement, co-branded service card, revenue share option
- Include: your brand authorization status if applicable
- CTA: meeting or referral agreement draft

3B. Dealer Partnership One-Pager Copy
- Co-branded service referral program description
- Customer benefit (trusted referral vs. random Google search)
- Dealer benefit (goodwill + optional referral fee)
- How referrals work (phone/email/QR)

CHANNEL 4: REAL ESTATE INVESTOR GROUPS (SFRS + MULTIFAMILY)

4A. Cold Email — Real Estate Investor or Landlord Group
- Audience: own multiple single-family rentals or small multifamily
- Pain: tenant turnover amplified by appliance downtime; hard to find reliable vendors
- Hook: dedicated vendor, fast turnaround, invoiced billing
- Proof: all major brands, warranty, EPA cert if applicable
- CTA: add to their vendor list or 15-min intro call

4B. REI Networking Event Pitch (30-second verbal + handout)
- Clean verbal pitch for investor meetup/REIA
- One-page handout copy (headline, 3 benefits, contact info)

COMPLIANCE RULES (mandatory):
1. NO guaranteed repair outcomes — "fast professional service" not "guaranteed fix"
2. EPA 608: only mention refrigerant handling capability if EPA 608 certified = YES
3. Authorized service: only claim "authorized" status for confirmed brands
4. Volume pricing: if offered, state clearly it applies to qualifying accounts only
5. Service contracts: if offered, note that terms are subject to written agreement
6. Referral fees to dealers: disclose clearly in any co-marketing materials (FTC Act)
7. NET terms: state clearly what documentation required (e.g., credit application)

Output all 4 channels with all sub-sections. Use clear headers. Include all placeholders.
```

---

## What You Get

- 2 cold emails + 1 follow-up for property managers
- 2 apartment complex outreach pieces (email + door script)
- 2 appliance dealer partnership pieces (email + one-pager)
- 2 real estate investor pieces (email + REIA pitch)
- PM Priority Dispatch Agreement term sheet
- Dealer Partnership one-pager copy
- All compliant with FTC, EPA, and contractor licensing constraints

## Pro Tip

The property management channel is your fastest path to recurring revenue. One PM company with 200 units and 15% annual appliance failure rate = ~30 calls/year. At $180 average ticket that's $5,400/year from a single account. The dealer partnership is your best long-term play — people who just bought a new refrigerator from a dealer will need service in 3-5 years, and the dealer's recommendation is gold.


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