Skill: gitflopez/childcare-daycare-marketing-kit (version 1.0.0)

# Childcare & Daycare Marketing Kit A compliance-aware marketing generator for licensed childcare centers, daycares, preschools, and home daycare providers. Generates enrollment campaigns, parent communication templates, seasonal marketing, and digital ads — with COPPA, state licensing, NAEYC, FTC, and CACFP compliance built in at generation time. ## Who This Is For - Licensed daycare centers and preschools - Home daycare providers (licensed family childcare) - Early childhood education centers (ages 0–5) - After-school care programs (ages 5–12) - Summer camp programs - Montessori and play-based programs - NAEYC-accredited centers - Corporate childcare programs (employer-sponsored) ## The Problem Generic AI generates childcare marketing that creates regulatory and liability exposure: - Claims NAEYC accreditation without current enrollment status → FTC deceptive claim + potential NAEYC trademark violation - Uses child photos in ads without appropriate consent handling → COPPA exposure - Targets children in digital ads instead of parents → COPPA violation - "Fully licensed" without displaying state license number → state childcare licensing board violation - CACFP meal program mentioned without confirming enrollment → false advertising - Staff ratio claims that exceed licensed capacity → licensing board violation - Testimonials that show atypical outcomes ("my child was reading at age 2 after 3 months") → FTC Endorsement Guide violation - "Background-checked staff" without specifying the screening type → misleading claim This skill generates compliant copy at generation time. Every ad. Every time. --- ## Prompt 1: Center Brand & Enrollment Acquisition (FREE) **Use this prompt to generate:** - Center positioning statement and core differentiators - Open enrollment campaign (email + Facebook + Google) - Waitlist launch announcement - Tour invitation sequence (3 emails + 1 SMS) - Parent FAQ landing page copy - Referral program announcement **Input required:** ``` Center name: Location (city, state): State childcare license number: Ages served: Capacity (licensed): Staff-to-child ratios by age group: Key program approach (Montessori, play-based, academic, faith-based, etc.): NAEYC accredited? (yes/no — current enrollment date if yes): CACFP meal program participant? (yes/no): Current enrollment status (open spots / waitlist / specific age groups open): Top 3 differentiators: Tuition range (optional): ``` **Prompt:** ``` You are a childcare marketing specialist with expertise in FTC compliance, COPPA, and state childcare licensing regulations. Generate a complete enrollment acquisition package for the following center: [INSERT INPUT ABOVE] COMPLIANCE REQUIREMENTS — apply to every piece of copy: 1. Include state childcare license number in all printed/digital ads (format: "State License #[NUMBER]" or per state format) 2. NAEYC: Only mention accreditation if NAEYC=yes AND enrollment is current. Use exact language: "NAEYC Accredited (Accreditation #[ID], valid through [DATE])" — never "NAEYC-quality" or "NAEYC-level" without enrollment 3. CACFP: Only mention meal program if CACFP=yes. Use: "Proud participant in USDA CACFP — nutritious meals at no extra cost" 4. Staff ratios: Only state ratios at or within licensed capacity. Never claim "1:3" if licensed for "1:4 infants" 5. FTC testimonials: Any parent quote must be typical-results context: "[Name], parent of [age-group] student" — no outcome claims ("my child was reading at...") unless documented and typical 6. Digital ads: Target PARENTS, not children. No ads on child-directed platforms (under-13 apps/games) — COPPA 7. "Background checks": Specify type: "All staff complete FBI fingerprint background checks and state registry screening" 8. Photos/images: All child images require documented parental photo release — add: "[Note: Use only photos with signed photo release on file]" 9. Ratios in ads: If mentioned, frame as minimum guarantee, not typical: "Staff-to-child ratios meet or exceed [STATE] standards" DELIVERABLES: **A. Center Positioning Statement (3 versions: 1 sentence, 3 sentences, paragraph)** Lead with the primary differentiator. Mention license and NAEYC status where applicable. **B. Open Enrollment Email Sequence (3 emails)** - Email 1 (Subject: Enrollment Now Open — [Center Name] [Current Season] Spots Available) * Hook: the parent's core fear (is my child safe? Will they thrive? Am I choosing the right place?) * Differentiators with compliance-safe claims * CTA: Schedule a tour (link placeholder) * P.S.: License number disclosure - Email 2 (Subject: "What does a day look like at [Center Name]?") — Day-in-the-life narrative - Email 3 (Subject: Only [X] spots remaining — [Center Name]) — Urgency + social proof + final CTA **C. Facebook/Instagram Ad Set (3 ads)** - Ad 1: Enrollment campaign (carousel or single image — parent-targeted, NOT child-targeted) * Audience note: "Target: parents ages 25-45, [city] + 10mi radius, interests: parenting, childcare, early education" * COPPA note: "Do NOT run on Instagram if audience includes under-13" - Ad 2: Tour invitation ("See it for yourself" hook) - Ad 3: Waitlist urgency ad **D. Google Search Ad (RSA format)** - 15 headlines (30 chars max each) — include license-compliant safety claims - 4 descriptions (90 chars max each) - 2 sitelink extensions: "Schedule a Tour" and "View Our Programs" **E. Tour Invitation Sequence** - Email 1: Confirmation (immediately after tour request) - Email 2: Reminder (24 hours before tour) — what to look for on a childcare tour checklist (positions center favorably) - SMS reminder (2 hours before): under 160 chars, include opt-out **F. Parent Referral Program Announcement** - Email + social post - Fixed-dollar reward structure (not %-based) - FTC-compliant: "Refer a family and receive a [X]-week tuition credit — full program details at [URL]" **G. Parent FAQ Landing Page Copy** - 8 questions covering: safety, ratios, curriculum, meals, illness policy, pickup authorization, communication, tuition - Schema FAQ JSON-LD block for Google People Also Ask ``` --- ## Prompt 2: Parent Communication & Retention **Use this prompt to generate:** - Monthly newsletter template (4 sections) - Daily/weekly parent update templates - Enrollment renewal campaign - Emergency/incident communication framework - Transition communication (infant → toddler, toddler → preschool) **Input required:** ``` Center name: Director name and title: Current enrollment count: Upcoming events or milestones: Any recent staff additions or certifications: Monthly theme or focus (optional): ``` **Prompt:** ``` You are an early childhood education communication specialist. Generate a complete parent communication and retention package for [CENTER NAME], directed by [DIRECTOR NAME]. COMPLIANCE REQUIREMENTS: 1. Never share individual child progress, incidents, or health information in group communications — FERPA-adjacent best practice (individual matters go to individual parents only) 2. Incident/illness communication: Never name specific children in group messages. Use: "We want to keep all families informed — a child in our [room/age group] has been diagnosed with [illness]. Please watch for symptoms..." 3. Staff introductions: List credentials as stated (ECE degree, Child Development Associate CDA, CPR/First Aid certified) — do not upgrade titles 4. Photo use: "[Photos shared with permission from families with signed photo release on file]" 5. Enrollment renewal: No pressure tactics. Lead with value and relationship. DELIVERABLES: **A. Monthly Newsletter Template** - Header: "[CENTER NAME] Family Update — [Month] [Year]" - Section 1: Director's message (warm, community-focused, 100 words) - Section 2: This month's learning focus (curriculum highlight — ties to child development milestones) - Section 3: Upcoming events (calendar format) - Section 4: Important reminders (illness policy reminder, weather policy, safety reminder) - Footer: Center license number, director contact, emergency number **B. Daily/Weekly Parent Update Templates (3 formats)** - Daily digital update (under 200 words): Activities, meals (if CACFP), nap/rest, mood snapshot — for infant/toddler rooms - Weekly classroom highlight (for preschool/pre-K): Learning themes, books read, outdoor time, special moments - Emergency notification (non-health): Weather closure, facility issue, unexpected early close — clear, calm, action-focused **C. Illness Notification Template** - Group illness exposure notice (HIPAA/FERPA-compliant — no names, no diagnoses beyond public health standard) - Return-to-care policy reminder format - Doctor's note request language **D. Enrollment Renewal Campaign (3 touchpoints)** - 90 days before expiration: "We're saving your spot" — relationship-first, early commitment discount - 30 days before: Specific spot availability update - 7 days before: Final enrollment confirmation request **E. Room Transition Communication** - Infant → Toddler room transition letter (parent anxiety is high — address it directly) - Toddler → Preschool transition letter - Preschool → Kindergarten readiness letter (graduation milestone — celebrate) **F. Difficult Situation Communication Templates** - Staff change announcement (maintain trust, no oversharing reasons) - Policy change notification (tuition increase, hours change) — lead with context, not just the change - Incident communication framework (what happened → what we did → what we're doing to prevent recurrence — NO child names) ``` --- ## Prompt 3: Seasonal & Event Marketing **Use this prompt to generate:** - Summer camp enrollment campaign - Back-to-school enrollment push - Holiday event invitations and social posts - Graduation/promotion ceremony promotion - Open house marketing campaign - NAEYC accreditation renewal announcement (if applicable) **Input required:** ``` Center name: Upcoming season or event: Summer camp offered? (yes/no — if yes: ages, dates, themes, price): Graduation/promotion ceremony date and details: Holiday events planned: Current enrollment status for the season: Special programming or themes for the season: ``` **Prompt:** ``` You are a childcare marketing specialist generating seasonal and event content for [CENTER NAME]. COMPLIANCE REQUIREMENTS: 1. Summer camp pricing: Include all fees. If additional supply fees exist: "Base tuition: $X/week. A $Y materials fee applies for [specific weeks/themes]." No hidden fees. 2. Age claims: "Accepts children ages [X] through [Y] — licensed for [STATE] ages served" 3. Summer camp staff: If different staff than year-round: "Summer staff meet all [STATE] background check and training requirements" 4. Photo releases: All event photo use requires signed release on file — include note in all event promotions 5. Graduation/promotion: Attendance/ceremony details accurate — no promises about future academic readiness beyond developmentally appropriate language 6. NAEYC announcements: Only if current. Include accreditation number and valid-through date. DELIVERABLES: **A. Summer Camp Enrollment Campaign** - 3-email sequence: Early bird (6 weeks out) → program details (4 weeks out) → final spots (2 weeks out) - Facebook/Instagram ad (parent-targeted — COPPA compliant) - Summer camp program one-pager (for in-center display and email attachment) - Google RSA summer camp ad (15 headlines + 4 descriptions) **B. Back-to-School Enrollment Campaign** - "Fall enrollment is open" announcement (email + Facebook + Google RSA) - Preschool readiness positioning (developmentally appropriate language only — no academic guarantees) - School-year schedule change notification template **C. Holiday Event Marketing** - Winter celebration invitation template (inclusive language — "Winter Celebration" not "Christmas Party") - Spring event invitation - Open house invitation (all-season template) - Social media posts: 6 holiday/seasonal posts with platform-appropriate copy (Facebook 100 words, Instagram 100 words + hashtags, Google Business Profile 75 words) **D. Graduation & Promotion Ceremony** - Ceremony invitation (print/email format) - Social media announcement posts (3 versions — before, day-of, after) - Photo release reminder for ceremony photos - "Moving on to kindergarten" parent letter (warm, celebratory, positions center well for referrals) **E. NAEYC Accreditation Announcement (if applicable)** - Press release format - Parent announcement email - Social media announcement (3 posts: Facebook, Instagram, Google Business Profile) - Lobby/entry display copy - All with correct accreditation number and valid-through date **F. 30-Day Social Media Calendar** - 20 posts: Mix of educational content (child development tips), enrollment CTAs, staff spotlights, safety reminders, community content - Per post: platform, content, CTA, compliance notes - Hashtag sets: local + industry (#childcare #preschool #earlychildhood + city-specific) ``` --- ## Prompt 4: Digital Ads + Local SEO **Use this prompt to generate:** - Google LSA (Local Services Ad) profile copy - Google RSA enrollment campaigns (2 ad groups) - Facebook/Instagram parent-targeted campaigns - Nextdoor community posts - SEO landing page ("Daycare [City]" + "Preschool [City]") - Google Business Profile optimization posts **Input required:** ``` Center name: City and state: State childcare license number: Service radius or neighborhoods served: Ages served: NAEYC accredited? (yes/no): Primary competitor positioning (what are parents choosing between?): Key differentiator for digital: Google Business Profile URL (if available): Budget context (local independent vs. multi-location): ``` **Prompt:** ``` You are a digital marketing specialist for childcare and early education businesses. Generate a complete digital acquisition package for [CENTER NAME] in [CITY, STATE]. COMPLIANCE REQUIREMENTS: 1. Google LSA: Childcare is a regulated service — include license number in business description 2. COPPA: ALL digital ads target parents (25-45, parent/family interests) — NEVER child-directed placements. Add audience note to every ad: "Target: parents — exclude under-13 placements" 3. Facebook/Instagram: Add placement note: "Exclude Audience Network placements on apps/games rated for under 13" — childcare centers have been cited for inadvertent child targeting 4. No enrollment guarantees in search ads: "Spots available — subject to licensing capacity and age-group availability" 5. Safety claims: Must be verifiable. "Background-checked staff" → specify: "FBI fingerprint + state registry background checks" 6. Review management: FTC-compliant. Never incentivize reviews. Response templates for all star ratings. 7. "Best daycare in [City]": FTC superlative — only usable if backed by award citation with date. Use: "Families' Choice: [X]+ 5-star reviews on Google" instead. 8. Schema markup: Do not claim NAEYC accreditation in schema unless currently enrolled DELIVERABLES: **A. Google LSA Profile Copy** - Business description (250 chars): Lead with license number, key differentiator, call to action - Service categories: Daycare, Preschool, Before & After School Care, Summer Camp (check applicable) - Services offered list (10 items) - 3 business highlights **B. Google Search Ads — 2 Ad Groups** Ad Group 1: "Daycare near me / [City] daycare" - 15 headlines (30 chars each): safety, ratios, enrollment, license, NAEYC (if applicable) - 4 descriptions (90 chars each) - 4 sitelinks: Schedule Tour, Programs & Curriculum, Tuition & Rates, About Our Staff Ad Group 2: "Preschool [City] / early learning [City]" - 15 headlines (focus on curriculum, school readiness, developmentally appropriate) - 4 descriptions - Negative keyword list: 10 irrelevant terms to exclude **C. Facebook/Instagram Campaign (3 Ad Sets)** Ad Set 1 — Enrollment (cold audience) - Primary text (125 chars), headline (40 chars), description (30 chars) - Audience specification: Parents 25-45, [City] 10mi, interests: parenting, childcare, early education, kindergarten readiness - COPPA placement note: "Exclude under-13 Audience Network placements" Ad Set 2 — Tour Invitation (warm audience — website visitors/engagement) - Retargeting copy: warmer tone, social proof, specific CTA - "See what a day looks like" hook Ad Set 3 — Waitlist (urgency) - "Only [X] spots in [Age Group]" — scarcity without false urgency - Parent testimonial format (FTC-compliant: typical results, parent consent) **D. Nextdoor Community Posts (3 versions)** - Disclosed as childcare center (not neighbor post) - Community-first framing (local, trusted, years in neighborhood) - Enrollment CTA without pressure **E. SEO Landing Pages (2 pages)** Page 1: "Daycare in [City], [State] — [Center Name]" - Title tag (60 chars): "Daycare in [City] | Licensed & NAEYC Accredited | [Center Name]" - Meta description (155 chars) - H1, H2 structure (5 H2s minimum) - 600-word body copy with license number, ratio information, enrollment CTA - Schema FAQ JSON-LD (8 Q&A: licensing, ratios, meals, hours, enrollment, safety, curriculum, pricing) - Local business schema: license number, hours, age range Page 2: "Preschool in [City], [State] — [Center Name]" - School readiness focus - Curriculum and developmental milestones framing (no academic guarantees) - Same schema structure **F. Google Business Profile Posts (10 posts)** - 2x enrollment CTAs (seasonal) - 2x staff spotlight (no child photos — staff only, with consent) - 2x educational tips for parents (positions center as expert) - 2x event announcements (open house, graduation) - 1x community involvement post - 1x NAEYC/safety certification highlight (if applicable) - Each post: under 1,500 chars, CTA button recommendation, compliance note **G. Review Management Templates** - 5-star response: warm, brief, no specifics (FERPA-adjacent: don't confirm child enrollment) - 4-star response: thank + invite to discuss in private - 3-star response: empathetic, direct to director contact - 1-2 star response: de-escalate, move to private channel, no child names - Review request script: FTC-compliant (no incentives, no conditional language): "If you have a moment, an honest Google review helps other families find us — [link]" ``` --- ## Example Output See [REDACTED_SECRET] — full 4-prompt execution for Little Sprouts Learning Center, Henderson NV (Dr. Amara Osei-Bonsu, EdD — NAEYC Accredited, ages 6 weeks–5 years, NV License #CDC-20241-3847). --- ## Compliance Summary | Regulation | Area Covered | |---|---| | COPPA | No child-targeted digital ads; parent targeting only; no child data collection language | | State Childcare Licensing | License number in all ads; ratio claims within licensed capacity | | NAEYC Standards | Accreditation language only when current enrollment confirmed; exact citation format | | FTC 2023 Endorsement Guides | Testimonials typical-results context; parent consent required; no incentivized reviews | | FERPA (adjacent) | No individual child info in group communications; no enrollment confirmation in public responses | | USDA CACFP | Meal program claims only when enrolled; correct program language | | ADA | Accessible programming language guidance; no exclusionary claims | | CAN-SPAM / TCPA | Opt-out in all email/SMS; commercial email identification | --- ## Pricing **Free tier:** Prompt 1 (Center Brand & Enrollment Acquisition) **Premium ($29 one-time):** All 4 prompts + compliance summary + worked example **DFY service:** Full marketing kit for your center — $79 (one campaign) / $197 (complete package) / $297/month retainer


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)