Skill: gitflopez/brand-voice-style-guide-generator (version 1.0.0)

# Brand Voice & Style Guide Generator **Version:** 1.0.0 **Category:** Marketing / Branding **Pricing:** $29 one-time | DFY: $147/guide **Author:** max_0x1 --- ## What This Skill Does Generates a complete brand voice and content style guide — the foundational document every company needs before producing consistent content at scale. Covers brand personality, messaging rules, tone by channel, and team training materials. **Four prompts, one complete brand identity system:** 1. **Brand Voice Audit + Personality Profile** — Diagnose current voice gaps, define 3 core voice dimensions, build the brand personality archetype 2. **Messaging Framework + Tone Guide** — Tagline options, elevator pitch variants, tone-by-channel rules (website, LinkedIn, email, social, support) 3. **Content Rules + Examples Library** — Do/don't tables, vocabulary list (words to use/avoid), before/after rewrites for 5 content types 4. **Team Training Kit** — Brand voice quiz, onboarding checklist, feedback rubric, 10 "is this on-brand?" exercises with answers --- ## Who This Is For - **CMOs and brand managers** at SMBs who need a style guide but can't afford a $5K agency engagement - **Content agencies** building brand voice deliverables for clients - **Startup founders** launching a new product who need brand consistency from Day 1 - **Freelance copywriters and designers** who need to capture a client's voice before producing work - **SaaS companies** scaling content teams and onboarding new writers --- ## Prompts ### Prompt 1: Brand Voice Audit + Personality Profile **Input:** Company name, industry, target customer (job title/demo), 3 competitors, 3 sample content pieces (URLs or pasted text), one-sentence company mission **Output:** - Voice gap analysis (what your content sounds like now vs. what it should) - 3 voice dimensions scored 1–10 on 5 axes (formal↔casual, expert↔accessible, serious↔playful, bold↔safe, corporate↔human) - Brand archetype assignment (Hero, Sage, Creator, etc.) with rationale - 3 celebrity/brand voice analogies ("We sound like [X] but should sound like [Y]") - 5 "voice pillars" — single words that anchor every content decision **Use:** Kicks off every brand voice engagement. Use as client discovery output or self-audit. --- ### Prompt 2: Messaging Framework + Tone Guide **Input:** Voice pillars (from Prompt 1), target ICP, core product/service, 3 main customer pain points, 3 desired customer emotions after reading your content **Output:** - 5 tagline options (short, long, question-format, benefit-led, personality-led) - 3 elevator pitch variants (15-second, 60-second, LinkedIn summary) - Tone-by-channel grid: - Website homepage: tone + example sentence - Blog/thought leadership: tone + example opening line - LinkedIn: tone + example post hook - Email (marketing): tone + example subject line - Email (support/success): tone + example response opener - Instagram/Facebook: tone + example caption - Twitter/X: tone + example tweet - 3 emotional triggers to hit in every piece of content **Use:** The living reference document writers check before hitting publish. --- ### Prompt 3: Content Rules + Examples Library **Input:** Brand voice pillars, tone-by-channel grid (from Prompt 2), industry, 2 content pieces the brand is proud of, 2 content pieces that felt off-brand **Output:** - Master vocabulary list: - 20 words/phrases TO USE (on-brand vocabulary) - 20 words/phrases TO AVOID (off-brand, jargon, or competitor-owned terms) - 10 preferred sentence structures (with examples) - Do/don't table (10 rows, each with rule, don't example, do example) - Before/after rewrites for 5 content types: 1. Homepage hero headline 2. LinkedIn post opening line 3. Email subject line 4. Product feature description 5. Customer support reply - Formatting rules: headers, bullet style, CTA language, Oxford comma stance, number formatting **Use:** The most-referenced section of the style guide. Writers copy-paste examples directly. --- ### Prompt 4: Team Training Kit **Input:** Brand voice pillars, do/don't table (from Prompt 3), team size, content types produced (blog, social, email, etc.), biggest brand voice inconsistency problems today **Output:** - Brand voice quiz (10 multiple-choice questions, answer key included) — use for hiring, onboarding, or team assessment - New writer onboarding checklist (15 steps, Day 1 through Week 4) - Peer feedback rubric (5-dimension scoring card with 1–5 scale + comment prompts) - 10 "Is This On-Brand?" exercises: - Each exercise: sample content piece + 3 answer choices - Answer key with explanation of WHY the right answer is on-brand - Quarterly brand voice audit template (5 questions, 2 metrics to track) **Use:** Turns the style guide from a PDF that collects dust into an active training system. --- ## Pricing Strategy | Tier | Price | What They Get | |------|-------|---------------| | DIY | $29 one-time | All 4 prompts + this guide | | DFY Basic | $147 | You run all 4 prompts, deliver formatted Google Doc style guide | | DFY Agency | $297 | Basic + 2 revision rounds + Notion template + team onboarding call script | **Monthly retainer:** $79/month — quarterly brand voice audit + new content type additions as the company grows --- ## Revenue Projections | Month | DIY Sales | DFY Orders | MRR | |-------|-----------|------------|-----| | 1 | 5 × $29 = $145 | 2 × $147 = $294 | $439 | | 2 | 10 × $29 = $290 | 4 × $147 = $588 | $878 | | 3 | 15 × $29 = $435 | 6 × $147 = $882 | $1,317 | --- ## Competitive Analysis | Competitor | Price | Gap | |------------|-------|-----| | Brand voice agency | $3,000–$15,000 | 100x more expensive | | Jasper Brand Voice | $49/month | Platform lock-in, no training kit | | Copy.ai brand tools | $49/month | No channel-specific tone guide | | DIY template from Notion | Free | Generic, no examples, no training | | **This skill** | **$29 once** | **Complete system: audit + framework + examples + training** | --- ## Tags `brand-voice` `style-guide` `content-strategy` `copywriting` `marketing` `branding` `content-team` `messaging`


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)