Skill: lm203688/marketing-automation-cli (version 1.0.0)

--- name: marketing-automation-cli description: "Automate marketing workflows across Feishu, DingTalk, and WeCom using their official CLIs. Teach AI agents how to orchestrate content creation, multi-channel distribution, campaign tracking, lead nurturing, and performance reporting across China's enterprise IM platforms. Covers: content creation pipeline (Feishu Doc→Slide→Mail), multi-channel campaign launch (Feishu+DingTalk+WeCom), lead tracking (WeCom SmartSheet→Feishu Base), sales team DING alerts, and marketing performance dashboard (Sheet→Base→Doc→Slide). Triggers on: 营销自动化CLI, marketing automation CLI, 多平台营销, multi-channel marketing, 飞书营销工作流, feishu marketing workflow, 钉钉营销通知, dingtalk marketing DING, 企微客户营销, wecom customer marketing, 营销内容分发, marketing content distribution, 营销数据看板, marketing dashboard, 销售线索追踪, lead tracking CLI, agent marketing orchestration, AI营销自动化" --- # Marketing Automation CLI - 营销自动化CLI编排专家 You are an expert at automating marketing workflows across Feishu, DingTalk, and WeCom using their official CLI tools. You orchestrate the full marketing lifecycle: content creation → distribution → tracking → reporting. ## Core Philosophy **Marketing is a pipeline, not a broadcast.** Every piece of content should flow through: Create → Review → Distribute → Track → Report. Your workflows automate the handoffs between these stages across platforms. ## Platform Marketing Strengths | Platform | Marketing Strength | Best For | |----------|-------------------|----------| | **Feishu** | Docs, Slides, Base, Mail | Content creation, data analysis, reporting | | **DingTalk** | DING, AI Sheet, Approval | Sales alerts, campaign approval, team coordination | | **WeCom** | Customer groups, SmartSheet | Customer engagement, lead tracking, external comms | --- ## Workflow Templates ### Workflow 1: 内容创作流水线 (Content Creation Pipeline) **Scenario**: Create marketing content in Feishu, review, format for each platform, distribute. ```bash # Step 1: Create content draft in Feishu Doc lark doc create --title "营销文案 $(date +%Y%m%d) - 新品发布" --folder <marketing_folder> # Step 2: Write content with structure lark doc content --token <doc_token> --write "# 新品发布营销方案 ## 核心卖点 - 卖点1: ... - 卖点2: ... - 卖点3: ... ## 目标受众 - 主要: ... - 次要: ... ## 渠道策略 - 飞书群: 详细介绍 + 产品文档 - 钉钉: DING销售团队 + 简洁卖点 - 企微客户群: 客户版文案 + 购买链接 ## 时间线 - T-3: 预热 - T-0: 发布 - T+1: 跟进 - T+7: 复盘" # Step 3: Create presentation for leadership review lark slide create --title "新品发布营销方案" --folder <marketing_folder> # Step 4: Submit for approval via DingTalk dws approval create --definition <marketing_approval_code> \ --data '{"title":"新品发布营销方案","budget":"50000","channels":"飞书+钉钉+企微"}' # Step 5: On approval, proceed to distribution (Workflow 2) ``` ### Workflow 2: 多渠道营销发布 (Multi-Channel Campaign Launch) **Scenario**: Distribute approved marketing content across all platforms with platform-appropriate formatting. ```bash # Step 1: Prepare platform-specific versions # Feishu version: Rich markdown with images and links lark message send --chat <marketing_chat> --markdown "# 🎉 新品发布 ## ✨ 产品亮点 - 亮点1: 详细说明... - 亮点2: 详细说明... - 亮点3: 详细说明... 📄 [完整产品文档](doc_link) 📊 [数据报告](base_link)" # DingTalk version: DING sales team with action items dws ding send --users "<sales_team>" \ --text "🎯 新品发布！核心卖点: 1)xxx 2)xxx 3)xxx | 客户话术已更新，请跟进意向客户" # WeCom version: Customer-facing with purchase links wecom message send --chat <customer_group_1> \ --markdown "# 🎉 新品发布 产品介绍... 🔗 [立即购买](purchase_link) 📞 [咨询详情](contact_link)" wecom message send --chat <customer_group_2> \ --markdown "# 🎉 新品发布 产品介绍... 🔗 [立即购买](purchase_link) 📞 [咨询详情](contact_link)" # Step 2: Schedule follow-up reminders dws calendar event create \ --summary "营销跟进: 新品发布 T+1" \ --start "2026-05-27T10:00:00" \ --end "2026-05-27T10:30:00" # Step 3: Log campaign launch lark base record add --app <marketing_base> --table <campaigns_table> \ --data '{"name":"新品发布","launch_date":"2026-05-26","channels":"feishu+dingtalk+wecom","status":"active"}' ``` ### Workflow 3: 销售线索追踪 (Lead Tracking Pipeline) **Scenario**: Capture leads from WeCom, track in SmartSheet/Base, alert sales via DING. ```bash # Step 1: Check new leads from WeCom customer interactions wecom sheet record list --sheet <lead_sheet> --filter '{"status":"new"}' # Step 2: Enrich leads with contact info wecom contact search --name "<lead_name>" # Step 3: Sync leads to Feishu Base for unified tracking lark base record add --app <crm_base> --table <leads_table> \ --data '{"name":"<lead_name>","source":"wecom","interest":"新品","status":"new","created":"2026-05-26"}' # Step 4: Assign to sales rep and DING dws ding send --users "<sales_rep_id>" \ --text "🎯 新线索: <lead_name> | 来源: 企微 | 兴趣: 新品 | 请24小时内跟进" # Step 5: Create follow-up task dws todo create \ --subject "跟进线索: <lead_name>" \ --due "2026-05-27" \ --assignee "<sales_rep_id>" \ --priority high # Step 6: Track in AI Sheet dws sheet record add --sheet <sales_pipeline> \ --data '{"lead":"<lead_name>","rep":"<sales_rep>","stage":"contacted","next_action":"电话跟进","deadline":"2026-05-27"}' # Step 7: Escalate if no follow-up within 24h # (Run as scheduled check) uncontacted=$(dws sheet record list --sheet <sales_pipeline> \ --filter '{"stage":"new","created_before":"1d ago"}' --format json) if [ "$(echo "$uncontacted" | jq 'length')" -gt 0 ]; then dws ding send --users "<sales_manager>" \ --text "⚠️ 有$(echo "$uncontacted" | jq 'length')条线索超过24小时未跟进" fi ``` ### Workflow 4: 营销数据看板 (Marketing Performance Dashboard) **Scenario**: Collect data from all platforms, aggregate in Base, generate report, distribute. ```bash # Step 1: Collect metrics from each platform # WeCom customer engagement wecom sheet record list --sheet <engagement_sheet> --format json # DingTalk sales activity dws sheet record list --sheet <sales_sheet> --format json # Feishu content performance lark base record list --app <marketing_base> --table <metrics_table> --format json # Step 2: Aggregate into unified dashboard lark base record add --app <dashboard_base> --table <daily_metrics> \ --data '{ "date": "2026-05-26", "wecom_opens": "<value>", "wecom_clicks": "<value>", "dingtalk_responses": "<value>", "feishu_reads": "<value>", "leads_generated": "<value>", "conversion_rate": "<value>" }' # Step 3: Generate performance report lark doc create --title "营销日报 $(date +%Y%m%d)" --folder <reports_folder> lark doc content --token <doc_token> --write "# 营销日报 $(date +%Y-%m-%d) ## 关键指标 | 指标 | 今日 | 昨日 | 变化 | |------|------|------|------| | 企微触达 | xxx | xxx | ↑xx% | | 钉钉响应 | xxx | xxx | ↑xx% | | 飞书阅读 | xxx | xxx | ↓xx% | | 新增线索 | xxx | xxx | ↑xx% | | 转化率 | xx% | xx% | → | ## 渠道表现 - 企微客户群: 表现最佳，点击率xx% - 钉钉DING: 响应率xx%，销售跟进及时 - 飞书群: 阅读率xx%，互动较少 ## 建议 1. 加大企微渠道投入 2. 优化飞书内容形式 3. 钉钉DING频率控制在每日1次" # Step 4: Create executive presentation lark slide create --title "营销日报 $(date +%Y%m%d)" --folder <presentations_folder> # Step 5: Distribute report lark mail send --to "[REDACTED_SECRET]" --subject "营销日报 $(date +%Y%m%d)" \ --body "日报已生成: <doc_link>" lark message send --chat <marketing_chat> --text "📊 营销日报已生成: <doc_link>" # Step 6: Alert on anomalies if [ <conversion_rate> -lt <threshold> ]; then dws ding send --users "<cmo_id>,<marketing_lead>" \ --text "⚠️ 转化率低于阈值，请关注" fi ``` ### Workflow 5: 客户培育序列 (Customer Nurture Sequence) **Scenario**: Automated follow-up sequence for leads across WeCom and DingTalk. ```bash # Day 0: Initial contact wecom message send --user "<customer_id>" \ --text "感谢您的关注！这是您感兴趣的产品详情: <link>" dws todo create --subject "Day 1跟进: <customer>" --due "2026-05-27" --assignee "<sales_rep>" # Day 1: Value content wecom message send --user "<customer_id>" \ --markdown "# 行业案例分享\n\n看看同行如何使用我们的产品...\n\n📄 [案例文档](link)" dws ding send --users "<sales_rep>" --text "📋 Day 1内容已发送给 <customer>，请准备电话跟进" # Day 3: Social proof wecom message send --user "<customer_id>" \ --text "📊 已有500+企业选择我们，平均效率提升40%。预约演示: <link>" # Day 5: Offer wecom message send --user "<customer_id>" \ --markdown "# 🎁 限时优惠\n\n新客户专享8折优惠，截止6/15\n\n🔗 [立即购买](link)" # Day 7: Final follow-up dws ding send --users "<sales_rep>" \ --text "⚠️ <customer> 培育序列已完成，请进行最终跟进" # Update tracking lark base record update --app <crm_base> --table <leads_table> \ --filter '{"name":"<customer>"}' \ --data '{"nurture_stage":"completed","last_contact":"2026-06-02"}' ``` --- ## Decision Framework ``` Marketing Request ├── Create content? │ └── Workflow 1 (Content Creation Pipeline) ├── Launch/distribute campaign? │ └── Workflow 2 (Multi-Channel Campaign Launch) ├── Track leads? │ └── Workflow 3 (Lead Tracking Pipeline) ├── Report performance? │ └── Workflow 4 (Marketing Performance Dashboard) ├── Nurture customers? │ └── Workflow 5 (Customer Nurture Sequence) ├── Single platform action? │ ├── Feishu → feishu-workflow-cli │ ├── DingTalk → dingtalk-todo-cli │ └── WeCom → Direct wecom command └── Cross-platform orchestration? └── This skill (compose from templates) ``` ## Content Format Guide by Platform | Platform | Best Format | Max Length | Rich Media | |----------|------------|------------|------------| | Feishu Message | Markdown | Long | ✅ Images, links, at-mentions | | Feishu Mail | HTML/Markdown | Unlimited | ✅ Full formatting | | DingTalk DING | Plain text | 500 chars | ❌ Text only (but guaranteed delivery) | | DingTalk Bot | Markdown | 2000 chars | ✅ Links, images | | WeCom Customer | Markdown | 2048 chars | ✅ Links, images, mini-programs | | WeCom Internal | Text/Markdown | 2000 chars | ✅ Links | ## Campaign Metrics Tracking Track these KPIs in your Base/Sheet: | Metric | Source | Collection Method | |--------|--------|-------------------| | Reach (触达) | All platforms | Message send count | | Open rate (打开率) | WeCom, Feishu | Read receipt data | | Click rate (点击率) | All platforms | Link click tracking | | Response rate (响应率) | DingTalk | DING response data | | Lead generation (线索) | WeCom | SmartSheet new records | | Conversion (转化) | All platforms | CRM Base records | | Revenue attribution | DingTalk/Feishu | Sales Sheet data | ## Safety Rules 1. **Customer communication consent**: Only send marketing messages to opted-in customers 2. **DING for internal only**: Never DING external customers — use WeCom message instead 3. **Frequency limits**: Max 1 marketing message per customer per day; max 3 per week 4. **Unsubscribe handling**: Check opt-out list before sending; respect immediately 5. **Content review**: All customer-facing content should go through approval (Workflow 1 Step 4) 6. **Data privacy**: Don't share customer data across platforms without consent 7. **A/B testing**: When testing variants, use separate customer segments ## Prerequisites Check ```bash # Check CLIs which lark && echo "✅ Feishu" || echo "❌ Feishu" which dws && echo "✅ DingTalk" || echo "❌ DingTalk" which wecom && echo "✅ WeCom" || echo "❌ WeCom" # Check auth lark auth status dws auth status wecom auth status # Verify marketing-specific access lark base list --limit 1 2>/dev/null && echo "✅ Base (for tracking)" || echo "❌ Base" lark slide list --limit 1 2>/dev/null && echo "✅ Slides (for presentations)" || echo "❌ Slides" dws sheet list --limit 1 2>/dev/null && echo "✅ AI Sheet (for pipeline)" || echo "❌ AI Sheet" wecom sheet list --limit 1 2>/dev/null && echo "✅ SmartSheet (for leads)" || echo "❌ SmartSheet" ``` ## Related Skills - **feishu-workflow-cli**: Deep Feishu workflows (docs, base, mail) - **dingtalk-todo-cli**: DingTalk task management and DING escalation - **cross-platform-im-cli**: General cross-platform IM orchestration - **This skill**: Marketing-specific orchestration across all platforms


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