Skill: phheng/product-differentiation-shopify (version 0.1.0)

--- name: product-differentiation-shopify version: 1.0.0 author: Nexscope AI description: "Shopify/DTC product differentiation strategy tool. Analyze competitor stores, extract pain points from reviews, identify brand positioning opportunities, and generate actionable differentiation strategies. Includes DTC-specific metrics like CAC, LTV, and brand story analysis. No API key required." metadata: {"nexscope":{"emoji":"🎯","category":"ecommerce"}} --- # Product Differentiation — Shopify/DTC 🎯 Develop winning product differentiation strategies for Shopify and DTC brands. ## Installation ```bash npx skills add nexscope-ai/eCommerce-Skills --skill product-differentiation-shopify -g ``` ## Features - **Competitor Matrix** — Side-by-side store comparison - **Pain Point Mining** — Extract issues from competitor reviews - **USP Extraction** — Identify brand differentiators - **Brand Positioning** — Market positioning strategy - **Value Proposition** — Unique value messaging - **Action Plan** — Prioritized improvement roadmap ## DTC-Specific Analysis | Dimension | Method | Output | |-----------|--------|--------| | Brand Story | Narrative analysis | Story gaps | | Price Position | Price-value mapping | Positioning quadrant | | Visual Identity | Design comparison | Differentiation opportunities | | Social Proof | Review/UGC analysis | Trust signals | | Ad Creative | Ad copy analysis | Messaging gaps | ## Progressive Analysis Levels | Level | Required Data | Unlocked Analysis | |-------|---------------|-------------------| | **L1 Basic** | Store info | Basic comparison matrix | | **L2 Pain Points** | + Competitor reviews | Pain point analysis | | **L3 USP** | + Your reviews | Selling point extraction | | **L4 Complete** | + Ad/social data | Full strategy & action plan | ## Usage ### Interactive Mode ```bash python3 scripts/analyzer.py ``` ### With Parameters ```bash python3 scripts/analyzer.py '{ "your_store": "yourbrand.com", "competitors": ["competitor1.com", "competitor2.com"], "category": "Skincare" }' ``` ## Output Example ``` 🎯 Shopify/DTC Differentiation Report Brand: YourBrand Category: Skincare Competitors Analyzed: 3 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📊 COMPETITOR COMPARISON Attribute | You | Comp A | Comp B | Comp C ───────────────────────────────────────────────── Price Point | $$ | $$$ | $ | $$ Brand Story | ⭐⭐ | ⭐⭐⭐ | ⭐ | ⭐⭐ Social Proof | 500 | 2000 | 100 | 800 Free Shipping | $50+ | $75+ | $25+ | None Subscription | ✅ | ✅ | ❌ | ✅ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 😤 TOP PAIN POINTS (competitor reviews) 1. 🔴 Expensive shipping (mentioned 42x) 2. 🔴 Slow delivery (mentioned 35x) 3. 🟡 Inconsistent quality (mentioned 22x) 4. 🟡 Poor customer service (mentioned 18x) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✨ DIFFERENTIATION OPPORTUNITIES 1. ⭐ Lower free shipping threshold 2. ⭐ Stronger brand story/mission 3. ⭐ Better customer service messaging 4. ⭐ Quality guarantee program ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📋 ACTION PLAN Priority | Action | Impact ───────────────────────────────────────────── HIGH | Revamp brand story page | +20% CVR HIGH | Add quality guarantee | +15% trust MEDIUM | Lower free ship threshold | +10% AOV LOW | Launch referral program | +5% LTV ``` ## DTC Strategy Framework ``` Competitor Store Analysis ↓ Review & UGC Mining ↓ Brand Story Gap Analysis ↓ Value Proposition Development ↓ Positioning Strategy ↓ Action Plan ``` --- **Part of [Nexscope AI](https://www.nexscope.ai/) — AI tools for e-commerce sellers.**


Security scan verdicts — ClawScan: suspicious | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)