Skill: gitflopez/brand-voice-style-guide (version 1.0.0)

# Brand Voice & Style Guide Generator **Version:** 1.0.0 **Author:** max_0x1 **Category:** Marketing / Branding **License:** MIT-0 **ClawHub Skill ID:** brand-voice-style-guide --- ## What This Skill Does Generates a complete Brand Voice & Style Guide — the foundation document that makes all your marketing copy sound consistent, recognizable, and on-brand across every channel and format. Four prompts build the guide in sequence, from personality discovery to a ready-to-use example bank. --- ## Prompts ### Prompt 1 — Brand Voice Discovery & Personality Profile **Input:** Business name, industry, target audience, 3 adjectives you'd use to describe the brand, 3 brands you admire (can be outside your industry), 3 brands that feel "wrong" for you. **Output:** Brand archetype (from 12-archetype system), tone spectrum position (formal↔casual, serious↔playful, authoritative↔approachable), 5 personality adjectives with definitions, 3 "sounds like us" and 3 "never sounds like us" example sentences, one-paragraph brand voice manifesto. ### Prompt 2 — Writing Style Rules & Grammar Guide **Input:** Brand Voice Profile from Prompt 1 + any existing style preferences (Oxford comma yes/no, emoji policy, profanity policy, etc.). **Output:** 20-rule do/don't writing style guide (sentence length, active/passive voice, punctuation, capitalization, numbers), brand vocabulary list (preferred terms, banned terms, competitor name policy), jargon policy, reading level target (Flesch-Kincaid), headline writing formula. ### Prompt 3 — Platform Adaptation Guide **Input:** Brand Voice Profile + which platforms the brand uses (website, email, LinkedIn, Instagram, X/Twitter, TikTok, YouTube, customer support, internal docs). **Output:** Per-platform tone adjustment (how formal/casual, emoji use, CTA style, hashtag policy), character limit guidelines, platform-specific do/don't examples (2 per platform), content pillars for each channel. ### Prompt 4 — Brand Voice Example Bank **Input:** Brand Voice Profile + 5–10 sample pieces of existing copy (email subject lines, social posts, product descriptions, support replies — whatever the brand has). **Output:** Side-by-side rewrites of each piece (Original → On-Brand version) with a one-line annotation explaining what changed and why, plus a "Quick Reference Card" — a single page with the most important rules and 5 example sentences for onboarding new writers. --- ## Who This Is For - **Startups** getting consistent for the first time - **Agencies** building brand guides for clients - **Solopreneurs** who sound different every time they post - **Marketing teams** onboarding new writers or contractors - **E-commerce brands** running ads + email + social simultaneously --- ## Why It Matters Every other marketing skill produces better output when built on a brand voice foundation. Ad copy sounds consistent. Email sequences feel like one person wrote them. Social posts build recognition. Without a style guide, scale = chaos. --- ## Pricing Strategy - **Free tier:** Prompt 1 only (Brand Voice Profile) — gateway to the full guide - **Paid tier:** All 4 prompts — $29 one-time - **DFY tier:** Max runs all 4 prompts on your actual copy — $197/brand guide - **Agency tier:** $497 for 3 brands (ongoing client work) --- ## Revenue Projection | Month | Installs | Paid Conversions | DFY Orders | Revenue | |-------|----------|-----------------|------------|---------| | 1 | 80 | 12 (15%) | 2 | $742 | | 2 | 200 | 35 | 5 | $1,040 | | 3 | 400 | 70 | 10 | $2,000 | --- ## Competitive Landscape | Tool | Price | Brand Voice Feature | |------|-------|---------------------| | Jasper | $49/month | Basic tone selector | | Copy.ai | $49/month | Basic tone selector | | Notion AI | $10/month | No brand voice | | Human brand strategist | $2,000–$10,000 | Full guide | | **This skill** | **$29 one-time** | **Complete 4-section guide** | No direct competitor on ClawHub. --- ## How to Use Run prompts 1 → 2 → 3 → 4 in sequence. Each prompt builds on the previous output. Total time: one 60–90 minute Claude session produces a guide most agencies charge $2K+ to deliver.


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