Skill: insight68/instagram-marketing (version 1.0.0)

--- name: instagram-marketing description: Generate Instagram marketing content from product URLs. Extract product information and create engaging Instagram posts with image suggestions, captions, and hashtags optimized for engagement. Use when user provides a product URL from e-commerce sites like Amazon, Shopify, Taobao, etc. and wants Instagram marketing content such as Image/text post ideas, engaging captions with CTAs, hashtag strategy, or Story/reels content suggestions. --- # Instagram Marketing Generator ## Overview Transform any product URL into scroll-stopping Instagram content. Extract product details, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions. ## Quick Start 1. **Input**: Provide product URL 2. **Extract**: Use `scripts/extract_product.py` to fetch product details 3. **Generate**: Apply Instagram content frameworks from `references/` 4. **Deliver**: Output ready-to-post content package ## Content Frameworks ### Framework Selection Guide Choose based on product type and brand personality: | Product Type | Recommended Framework | Reference | |--------------|----------------------|-----------| | Fashion/Beauty | Aesthetic + Lifestyle | `FASHION.md` | | Tech/Gadgets | Feature-First + Demo | `TECH.md` | | Food/Beverage | Sensory + Lifestyle | `LIFESTYLE.md` | | Home/Decor | Transformation + Tips | `HOME.md` | | Services | Trust + Results | `SERVICE.md` | ### Core Content Elements Every Instagram post package includes: #### 1. Image/Video Brief ``` • Visual style (aesthetic direction) • Composition guidelines • Text overlay suggestions (optional) • Product angle recommendations • Background/props guidance ``` #### 2. Caption Structure ``` HOOK → [First line - stops the scroll] | ├── BODY → [Value proposition, benefits, story] | └── CTA → [Clear action: link, DM, save, share] ``` **Caption Length Guide:** - Feed posts: 138-150 characters (optimal engagement) - Carousel: 150-200 characters - Educational: Up to 300 characters #### 3. Hashtag Strategy (30 max) ``` • 3-5 branded/niche tags (high relevance) • 10-15 trend tags (moderate volume) • 5-10 broad tags (max reach) • Mix of: #branded #descriptive #trend #location #emotion ``` See `references/HASHTAG_STRATEGY.md` for detailed hashtag optimization. ## Product Information Extraction ### Script Usage ```bash python3 scripts/extract_product.py <url> ``` **Extracted fields:** - Product name - Price/value proposition - Key features (3-5) - Target audience - Unique selling proposition - Brand tone - Visual assets (existing images) ### Manual Extraction Fallback If script fails, extract manually: 1. Visit product URL 2. Identify: name, price, features, benefits 3. Note brand visual style 4. Capture 3-5 product angles ## Content Generation Workflow ### Step 1: Analyze Product & Audience ``` PRODUCT → [What is it? What problem does it solve?] | ├── TARGET AUDIENCE → [Who needs this? Why?] | ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?] | └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?] ``` **Key Questions:** - What emotion should the user feel? - What's the "scroll-stopping" moment? - What's the post-purchase transformation? ### Step 2: Choose Content Format #### Feed Post (Single Image) - **Best for**: Product showcases, announcements - **Visual**: High-quality product shot, clean background - **Caption**: Punchy hook + benefits + CTA #### Carousel (Swipe-able) - **Best for**: Features, tutorials, transformations - **Structure**: 5-10 slides 1. Hook slide 2-4. Feature/benefit slides 5. CTA slide #### Story (15-60 sec) - **Best for**: Flash sales, polls, Q&A, behind-scenes - **Elements**: Interactive stickers, tap-through links #### Reel (15-90 sec video) - **Best for**: Demos, unboxing, transformations - **Hook**: First 1 second critical - **Music**: Trending audio boost ### Step 3: Generate Content Package Output format (see `templates/OUTPUT_TEMPLATE.md`): ```markdown ## Instagram Content Package ### Post Type: [Feed/Carousel/Story/Reel] ### Image/Video Brief [Visual direction + composition] ### Caption [Hook + Body + CTA] ### Hashtags [30 optimized hashtags] ### Posting Strategy [Time, frequency, cross-post suggestions] ``` ## Instagram Style Guidelines ### Visual Principles 1. **Consistency First** - Cohesive color palette (3-5 colors max) - Consistent filter/preset - Recognizable brand aesthetic 2. **Quality Over Quantity** - High-resolution images (1080x1080 or 1080x1350) - Good lighting (natural preferred) - Clean composition (rule of thirds) 3. **Native Feel** - Avoid over-polished, stock-looking content - Embrace authenticity - Show real people/products ### Caption Best Practices ✅ DO: - Start with a hook (question, bold statement, emotion) - Write conversationally (like talking to a friend) - Use line breaks for readability - Include clear CTA - Add 3-5 relevant hashtags ❌ DON'T: - Write paragraphs longer than 3 lines - Use excessive emojis (1-3 max) - Overuse hashtags (30 max, quality > quantity) - Sound robotic or overly promotional - Include "link in bio" more than once ### Engagement Triggers Embed these in content: ``` • Questions: "Which color would you choose?" • Opinions: "Yes or No?" • Saves: "Save this for later" • Shares: "Tag someone who needs this" • CTAs: "Link in bio to shop" ``` ## Content Templates ### Template 1: Problem-Solution ``` Hook: Tired of [problem]? Body: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3]. CTA: Shop now → link in bio ``` ### Template 2: Transformation ``` Hook: Before → After Body: How [product] transformed [situation]. CTA: See the difference → link in bio ``` ### Template 3: Social Proof ``` Hook: ⭐⭐⭐⭐⭐ "Review quote" Body: Join [number]+ happy customers. CTA: Try it risk-free → link in bio ``` ### Template 4: Educational ``` Hook: 5 things you didn't know about [product/category] Body: [Value-packed tips] CTA: Save this post + follow for more ``` ### Template 5: Limited Time ``` Hook: 🚨 Only [number] left! Body: [Product] at [price] for [timeframe]. CTA: Don't miss out → link in bio ``` ## Advanced: Multi-Post Series For product launches or campaigns, create 3-5 post series: ### Series Structure 1. **Teaser** (2-3 days before) - Build anticipation - "Something big coming" 2. **Launch** (Day 1) - Product reveal - Key features 3. **Deep Dive** (Day 2-3) - Benefits, use cases - Social proof 4. **Urgency** (Day 4-5) - Limited availability - Last chance See `references/CAMPAIGN_STRATEGY.md` for complete campaign planning. ## References ### Detailed Guides - `references/FASHION.md` - Fashion & beauty content - `references/TECH.md` - Tech & gadgets content - `references/HASHTAG_STRATEGY.md` - Hashtag optimization - `references/CAMPAIGN_STRATEGY.md` - Multi-post campaigns - `references/ENGAGEMENT_TACTICS.md` - Comment management & growth ### Templates - `templates/CAROUSEL_TEMPLATE.md` - Swipe-able post structure - `templates/STORY_TEMPLATE.md` - Interactive story framework - `templates/REEL_TEMPLATE.md` - Video script structure - `templates/OUTPUT_TEMPLATE.md` - Final content format ## Tips - Always match content to brand voice - Test different hook styles - Analyze competitor posts for inspiration - Repurpose content across formats (feed → story → reel) - Save high-performing posts as templates - Time posts for peak audience hours - Engage with comments within 1 hour - Use Instagram Insights to optimize


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: suspicious (MEDIUM)