Skill: seanwyngaard/competitor-analysis-report (version 1.0.0)

--- name: competitor-analysis-report description: Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competitors, creating market research reports, or delivering competitive intelligence for clients. argument-hint: "[business-or-product] [competitor1] [competitor2] [competitor3]" allowed-tools: Read, Write, Edit, Grep, Glob, Bash, WebFetch, WebSearch --- # Competitor Analysis Report Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations. ## How to Use ``` /competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research" /competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C" /competitor-analysis-report brief.txt ``` - `$ARGUMENTS[0]` = The primary business/product being analyzed (client's product or a focus company) - Remaining arguments = 2-5 competitors to analyze ## Report Generation Process ### Step 1: Research Each Competitor For each company/product, gather: - **Product overview**: What they do, who they serve - **Features**: Core features and capabilities - **Pricing**: Plans, tiers, free tier availability - **Target audience**: Who they market to - **Positioning**: How they describe themselves (tagline, value prop) - **Strengths**: What they're known for - **Weaknesses**: Common complaints, gaps, negative reviews - **Recent changes**: New features, pricing changes, pivots Use web search and publicly available information only. ### Step 2: Generate the Report Structure the report as follows: ```markdown # Competitive Analysis Report **Prepared for**: [Client/Product Name] **Date**: [Today's date] **Competitors Analyzed**: [List] --- ## Executive Summary [3-5 sentence overview of the competitive landscape. Key finding. Biggest opportunity. Primary threat.] --- ## Competitor Profiles ### [Competitor 1] - **Founded**: [Year] - **Headquarters**: [Location] - **Positioning**: "[Their tagline or value prop]" - **Target Market**: [Who they serve] - **Key Differentiator**: [What makes them unique] [Repeat for each competitor] --- ## Feature Comparison Matrix | Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] | |---------|---------------|----------|----------|----------| | [Feature 1] | ✅ | ✅ | ❌ | ✅ | | [Feature 2] | ✅ | ✅ | ✅ | ❌ | | [Feature 3] | ❌ | ✅ | ✅ | ✅ | | ... | | | | | **Key Takeaway**: [1-2 sentences on where you lead and lag] --- ## Pricing Analysis | Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] | |------|---------------|----------|----------|----------| | Free Tier | [Details] | [Details] | [Details] | [Details] | | Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo | | Professional | $X/mo | $X/mo | $X/mo | $X/mo | | Enterprise | Custom | Custom | $X/mo | Custom | **Price Positioning**: [Where client sits relative to market — premium, mid-market, value] **Key Takeaway**: [Pricing opportunity or risk] --- ## SWOT Analysis For each competitor: ### [Competitor 1] SWOT | Strengths | Weaknesses | |-----------|------------| | • [Point] | • [Point] | | • [Point] | • [Point] | | Opportunities | Threats | |--------------|---------| | • [Point] | • [Point] | | • [Point] | • [Point] | --- ## Market Positioning Map ``` HIGH PRICE │ Enterprise │ Premium [Comp 3] │ [Comp 1] │ LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE ``` --- ## Opportunities & Threats ### Opportunities (Where You Can Win) 1. **[Gap in competitor offerings]**: [How to exploit it] 2. **[Underserved segment]**: [How to capture it] 3. **[Competitor weakness]**: [How to position against it] ### Threats (What to Watch) 1. **[Competitor advantage]**: [How to defend against it] 2. **[Market trend]**: [How it could impact you] 3. **[New entrant risk]**: [Who might enter the space] --- ## Strategic Recommendations ### Immediate Actions (Next 30 Days) 1. [Specific, actionable recommendation] 2. [Specific, actionable recommendation] ### Medium-Term (Next Quarter) 1. [Strategic initiative] 2. [Feature/positioning change] ### Long-Term (Next 6-12 Months) 1. [Market positioning play] 2. [Competitive moat building] --- ## Appendix - Data sources and methodology - Detailed feature descriptions - Competitor screenshots/examples (described, not included) ``` ### Step 3: Output Save to `output/competitor-analysis/`: ``` output/competitor-analysis/ report.md # Full report in Markdown report.html # Professional HTML version executive-summary.md # Standalone exec summary (1 page) feature-matrix.csv # Spreadsheet-ready comparison ``` The HTML version should have: - Professional styling (clean typography, tables with borders) - Print-friendly layout - Table of contents with anchor links - Page breaks between major sections ## Quality Standards - [ ] All data points are from publicly available sources - [ ] Feature comparison covers at least 10 features - [ ] Pricing is current and accurate - [ ] SWOT analysis has at least 3 points per quadrant - [ ] Recommendations are specific and actionable (not generic advice) - [ ] Executive summary can stand alone (client can forward to their boss) - [ ] No speculation presented as fact — clearly label assumptions - [ ] Report is professional enough to present to stakeholders


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: suspicious | SkillSpector: clean (LOW)