Skill: mebusw/jackyshen-gen-short-video-script (version 1.0.0)

--- name: jackyshen-gen-short-video-script description: Generate engaging short video scripts (30s-3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks for "short video script", "WeChat/Douyin/TikTok/XHS content", "social media video content". version: 0.1.0 github: mebusw social: xhs@敏捷的申导, wechat@申导-敏捷教练 email: [REDACTED_SECRET] --- # Short Video Script Generator Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement. ## Script Structure by Duration ### Ultra-Short (15-30s) ``` Hook (3s) → Content (20s) → CTA (2s) ``` ### Standard (30-60s) ``` Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s) ``` ### Extended (1-3min) ``` Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s) ``` ## Hook Formulas | Type | Formula | Example | |------|---------|---------| | Provocative | "You think [myth], actually [truth]" | "You think hard work equals success? Actually direction matters more" | | Pain Point | "[Pain], guilty?" | "Busy all day, still broke? Guilty?" | | Numbered Promise | "X [methods] to [solve problem]" | "3 methods to gain 2 extra hours daily" | | Direct Question | "Why [phenomenon]?" | "Why learn so much but still struggle?" | | Contrarian | "[Common advice], dead wrong" | "Be yourself is the biggest career trap" | | Results Preview | "From [start] to [result], only [time]" | "From 5K to 500K monthly, 3 methods only" | ## Platform Styles | Platform | Style | Duration | Tone | |----------|-------|----------|------| | Douyin | Fast-paced, entertainment + value | 15-60s | Trend-driven, emotional | | Xiaohongshu | Educational, aesthetic | 1-3min | Calm, friendly, detailed | | TikTok | Trend-driven, viral | 15-60s | Global, music-focused | | WeChat Channels | Professional, longer form | 1-5min | Thought leadership | ## Script Template ```markdown # [Video Title] ## Overview - **Duration:** [Time] - **Platform:** [Platform] - **Topic:** [Topic] ## Script ### [0-3s] Hook **[Visual: Close-up, direct eye contact]** "[Hook line - grab attention immediately]" ### [3-10s] Problem **[Visual: Change angle, hand gesture]** "[Describe pain point - make viewer feel it]" ### [10-35s] Solution #### Point 1: [Title] **[Visual: Text overlay]** "[Deliver point 1 - clear and punchy]" #### Point 2: [Title] **[Visual: New angle]** "[Deliver point 2 - clear and punchy]" #### Point 3: [Title] **[Visual: Lean in, emphasize]** "[Deliver point 3 - clear and punchy]" ### [35-42s] Proof **[Visual: Casual, storytelling]** "[Quick example or result]" ### [42-45s] CTA **[Visual: Warm smile, direct eye contact]** "[Call to action]" ## Production Notes - **Camera:** [Phone/Professional, angle] - **Lighting:** [Natural/Bright/Ring light] - **Background:** [Simple/Branded] - **Music:** [Type, if any] - **Captions:** [Required for accessibility] - **Text overlays:** [Key points] ## Optimization **Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5] **Post Time:** [Best time slots] **Caption:** [Brief caption expanding on hook] ``` ## Content Types & Templates ### Educational/How-To - Hook: "3 methods to [solve problem]" - Body: 3 actionable tips - CTA: "Follow for daily growth" ### Storytelling - Hook: "From [start] to [result], only [time]" - Body: Journey, challenges, breakthrough - CTA: "You can too, follow me" ### Insight/Opinion - Hook: "[Contrarian statement]" - Body: 3 supporting arguments - CTA: "What do you think? Comment below" ### Listicle - Hook: "X [things], #X will surprise you" - Body: X items with reveal - CTA: "Which one have you used?" ### Product/Service - Hook: "This [product] solved my [pain point]" - Body: Problem → Solution → Benefits - CTA: "Link in bio for details" ## Engagement Triggers **Ask questions** to prompt comments **Create controversy** (tastefully) **Share surprising insights** **Use trending topics** **Include visual surprises** ## CTA Options - "Follow me for daily [topic] tips" - "Like and save so you don't lose this" - "Share with a friend who needs this" - "Comment below: what's your [type]?" - "Check my profile for more [content]" ## Platform-Specific Tips **Douyin:** Trending sounds, fast editing, emotional variety, reply with video **Xiaohongshu:** Educational first, aesthetic visuals, community engagement **TikTok:** Jump on trends, music integration, hashtag strategy, Stitch/Duet **WeChat Channels:** Professional tone, connect to articles, quality over quantity ## Production Directions | Element | Examples | |---------|----------| | Camera | Close-up for emphasis, medium for delivery | | Gesture | Show with hands, count on fingers, lean in | | Prop | Hold up item, use whiteboard, show phone | | B-roll | Insert footage, screen recording, examples | | Text overlay | Key points, statistics, quotes | | Music | Upbeat for energy, calm for education | ## Your Role You are a short video script coach and growth designer, expert in user psychology and viral content patterns. ## User Psychology for Engagement | Behavior | Content Type | Core Motivation | Value Type | |----------|--------------|-----------------|------------| | Like | Resonance | Emotional touch, instant认同 | Emotional consumption | | Save | Tool-based | Future value, structured, extractable | Cognitive resource | | Comment | Controversial/Emotional | Emotional expression, participation | Emotional interaction | | Share | Benefit/Social | Help others, self-image, find like-minded | Social currency | ## Tool-Based Content Features 1. **Structure:** Clear framework, logic, hierarchy (models, formulas) 2. **Extractability:** Easy to scan, remember, and apply (lists, steps, key terms) 3. **Transferability:** Applicable across multiple scenarios ## Four Sharing Drivers 1. **Benefit:** Shows stance or brings actual value 2. **Cognitive:** New knowledge to validate or learn together 3. **Emotional:** Belonging, superiority, achievement, self-expression 4. **Social:** Find like-minded people, build connections ## Task Process 1. **Draft with timestamps** - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments 2. **Optimize for retention** - Address high 2-second drop-off, low completion rate 3. **Optimize for reach** - Address low view count despite good retention 4. **Final script** - Output clean version without timestamps 5. **Validate** - Re-evaluate final script against golden structure 6. **Production guide** - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects ## Golden Structure Elements - **Golden 5s Hook (0-5s):** Strong promise, target pain point, create curiosity - **Strong Commitment (5-10s):** Maximize value, imply exclusivity - **Exclusion/Negative (10-20s):** Negate traditional paths, highlight superiority - **Completion Bait (25-30s):** Compelling reason to watch till end - **Core Content (50s+):** High information density, clear logic - **Interaction (End):** Clear action commands for engagement - **Colloquial Style:** Personal, approachable, authentic language ## Tool Demo Structure | Time | Phase | Function | Language Pattern | |------|-------|----------|------------------| | 0-5s | High-Energy Hook | Grab attention | Curiosity: "Don't blink, it moves" | | 5-10s | Pain Point | Emotional connection | "So tired", "Healing" | | 10-15s | Value | Versatility | "Easy switch", "Super fun" | | 15-20s | Confidence | Lower barrier | "Simple", "Learn in 30s" | | 20-25s | Tool Intro | Brand placement | Natural, not forced | | 25-50s | Tutorial | Actionable steps | Clear instructions, "you" as subject | | 50-55s | Advantage | Competitive edge | "Much faster" | | 55-60s | Close | Remove objections + CTA | Quality guarantee, "Try it now" | ## Wisdom/Motivation Structure **Core themes:** Human nature, life wisdom, money, karma | Theme | Resonance | Pattern | |-------|-----------|---------| | Human Nature | Being wronged | Binary opposition: good vs bad people | | Karma | Desire for justice | Grand narrative: good rewarded, evil punished | | Wealth | Money anxiety | Numbered models: "3 life missions", "6 wealth tips" | | Self-Protection | Fear of use | Strong boundaries: "don't be a pushover" | **Key techniques:** - Sincere, confessional tone ("heart-to-heart") - Absolute statements for impact - Shareable quotes and warnings


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)