Skill: kostja94/influencer-marketing (version 1.0.0)

--- name: influencer-marketing description: When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." metadata: version: 1.0.0 --- # Channels: Influencer Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice. Identify: 1. **Goal**: Brand awareness, trust, or direct conversion 2. **Platform**: Instagram, TikTok, YouTube, LinkedIn 3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+) ## Influencer vs. Affiliate vs. Creator | Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | **Goal** | Brand exposure, trust | Direct sales | Content co-creation | | **Incentive** | Paid, product exchange | Commission | Credits, free use | | **Content** | Influencer original | Links sufficient | Must use product | | **Relationship** | Short or long-term | Transactional | Long-term | ## Influencer Types by Platform | Platform | Best For | Audience | |----------|----------|----------| | **Instagram** | Visual, lifestyle | 25–34 | | **TikTok** | Viral, short-form | Under 24 | | **YouTube** | Reviews, tutorials | 18–24 | | **LinkedIn** | B2B, professional | Professionals | ## Discovery & Screening - **Platform search**: Search by brand/industry terms; check competitors - **Tools**: Stormy.ai, Upfluence, Passionfroot - **Form**: Application form on site for interested creators **Screening**: Engagement rate > follower count; avoid fake followers; content style match. ## Cooperation Models | Model | Use | |-------|-----| | **Product exchange** | Low cost; testing; requires influencer interest | | **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common | | **Paid promotion** | Direct payment; quick exposure | | **Long-term partnership** | Brand ambassador; sustained relationship | ## Content Strategy - **Forms**: Shoutout, review, favorites, tutorial, placement - **Creative freedom**: Avoid overly scripted; authenticity drives trust - **Cross-platform**: Repurpose for website, ads, email - **Publishing**: Multiple drops; align with target market hours ## Best Practices - **Payment**: PayPal; prepay + final payment after publish - **Contract**: Clear dates, review process, deliverables - **Content review**: Brand guidance without over-control - **Disclosure**: FTC/ASA compliant; disclose paid partnerships ## Output Format - **Platform** and tier selection - **Discovery** approach - **Cooperation** model - **Content** brief - **Tracking** plan ## Related Skills - **affiliate-marketing**: Influencers can be affiliates (hybrid model) - **creator-program**: Long-term creator partnerships - **employee-generated-content**: Internal employee content; influencer is external - **affiliate-page-generator**: Commission structure if hybrid


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)