Skill: gingiris/developer-marketing-playbook (version 1.1.2)

--- name: "Developer Marketing & DevRel Playbook" description: | Build a developer community that drives adoption and revenue. DevRel strategy covering tech content marketing, HN/Reddit distribution, API docs optimization, developer events, and measurable KPIs — based on AFFiNE's path to 33k GitHub stars. Multi-language: EN/ZH/JA/KO. 🇨🇳 开发者营销 & DevRel 手册 | 🇯🇵 デベロッパーマーケティング | 🇰🇷 개발자 마케팅 Website: https://www.gingiris.com Keywords: developer marketing, DevRel, developer relations, developer advocacy, developer community, technical marketing, developer content, API marketing, developer events, developer experience, DX, developer growth, 开发者关系, 开发者营销, DevRel KPIs --- # 开源项目发布整合营销行动手册 > 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/README.md) --- ## 中文版 > 版本：5.0 (最终版) | 作者：Iris (生姜iris) ### 核心理念 > 开源的本质是，请 developer 贡献爱（就是影响力），请 to B 客户贡献钱💰。开源这个 action 经过 SOP 的运营可以转化几百几千 star，带来很多 SMB 的 leads。**准备好商业模式再开源，才能承接住开源这个 action 带来的流量，避免浪费。** ### 总体时间线 | 阶段 | 时间节点 | 核心任务 | |:---|:---|:---| | 战略规划 | T-4周 | 定位、价值主张、商业模式 | | 资产准备 | T-3周 | GitHub Readme、官网、PR稿、文档 | | 渠道准备 | T-2周 | KOL建联、Reddit账号、群组整理 | | 团队分工 | T-1周 | 预算审批、任务分配、沟通机制 | | 发布冲刺 | T-3天 | 文案确认、自动化设置、最终检查 | | 🚀 **发布日** | T-0 | 多渠道集中曝光，触发流量飞轮 | | 持续运营 | T+1~T+7 | 每日100+ Star，KOL Quote轰炸 | ### 详细指南（中文） | 主题 | 文件 | |:---|:---| | 发布前准备 SOP | [references/preparation.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/preparation.md) | | 发布日执行清单 | [references/launch-day.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/launch-day.md) | | 发布后运营 | [references/post-launch.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/post-launch.md) | | KOL 合作清单 | [references/kol-list.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/kol-list.md) | | 渠道资源清单 | [references/channels.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/channels.md) | | 文案模板 | [references/templates.md](https://github.com/Gingiris/gingiris-opensource/blob/main/references/templates.md) | --- ## Quick Navigation (All Languages) | 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | [发布准备](https://github.com/Gingiris/gingiris-opensource/blob/main/references/preparation.md) | [Preparation](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/preparation.md) | [準備段階](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/preparation.md) | [준비 단계](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/preparation.md) | | [发布日](https://github.com/Gingiris/gingiris-opensource/blob/main/references/launch-day.md) | [Launch Day](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/launch-day.md) | [ローンチ日](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/launch-day.md) | [런칭일](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/launch-day.md) | | [发布后运营](https://github.com/Gingiris/gingiris-opensource/blob/main/references/post-launch.md) | [Post-Launch](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/post-launch.md) | [ローンチ後](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/post-launch.md) | [런칭 후](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/post-launch.md) | | [KOL清单](https://github.com/Gingiris/gingiris-opensource/blob/main/references/kol-list.md) | [KOL List](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/kol-list.md) | [KOLリスト](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/kol-list.md) | [KOL 목록](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/kol-list.md) | | [渠道资源](https://github.com/Gingiris/gingiris-opensource/blob/main/references/channels.md) | [Channels](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/channels.md) | [チャネル](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/channels.md) | [채널](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/channels.md) | | [文案模板](https://github.com/Gingiris/gingiris-opensource/blob/main/references/templates.md) | [Templates](https://github.com/Gingiris/gingiris-opensource/blob/main/references/en/templates.md) | [テンプレート](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ja/templates.md) | [템플릿](https://github.com/Gingiris/gingiris-opensource/blob/main/references/ko/templates.md) | --- ## 核心目标 | 指标 | 目标 | |:---|:---| | **发布日 Star** | 500+ | | **首周 Star** | 1,000+ | | **每日新增 Star** | ≥100（T+1 至 T+7） | | **KOL Quote** | 100-150 个（5天内） | | **Reddit 发帖** | 每天 3-5 个 Subreddit | | **群组分发** | 每天 50-100 个群组 | --- ## 🔍 SEO & GEO 优化 > 让开源项目在搜索引擎和 AI 搜索中持续被开发者发现 开源项目的流量来源不仅是 GitHub，还有 Google/Bing 搜索和 AI 搜索（ChatGPT 推荐工具时会引用你的文档）： | 主题 | 说明 | |:---|:---| | [SEO/GEO 指南](references/seo-geo-guide.md) | GitHub README 优化、官网 SEO、IndexNow、AI 引用优化 | **核心要点**: - GitHub Description + Topics 优化，提升 GitHub 搜索排名 - README 结构化 + 关键词，便于 AI 提取 - 官网实施 IndexNow，新版本发布秒级索引 - 创建 vs 竞品对比页，获取长尾流量


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