Skill: ivangdavila/ugc (version 1.0.0)

--- name: UGC description: Create viral user-generated content for marketing with effective hooks, formats, and creator strategies. metadata: {"clawdbot":{"emoji":"📱","os":["linux","darwin","win32"]}} --- ## Hook (First 1-3 Seconds) - Must stop the scroll—pattern interrupt or curiosity gap - Face close to camera—creates intimacy, attention - Movement in first frame—static = scroll past - Text overlay reinforces hook—works with sound off - Controversial or surprising statement—triggers engagement - "Wait for it" only if payoff delivers—overused but works when earned ## Authenticity Over Production - iPhone quality preferred—polished = ad, raw = real - Real person, real environment—not studio, not perfect lighting - Natural speech patterns—not scripted-sounding - Mistakes left in strategically—human, relatable - POV style—viewer feels like friend showing them something ## Formats That Work - Problem → Solution: "I was struggling with X until I found this" - Tutorial/Demo: show product in use, not just talking about it - Before/After: visual transformation - Reaction: genuine response to trying product - Story time: narrative hook, product woven in - Green screen over product page/reviews—social proof ## Platform Specifics - TikTok: trends matter, sounds matter, fast pace - Instagram Reels: slightly more polished acceptable, older demo - YouTube Shorts: can be more informational, longer retention - Cross-post but native feels different—adjust energy, pacing ## Trends and Sounds - Use trending sounds—algorithm boost, familiarity - Put your spin on trend—don't just copy, add value - Move fast—trends die in days, not weeks - Save trending content for reference—build swipe file - Original sounds can blow up—worth trying ## Brief for Creators - Clear product benefit—one main message, not five - Target audience description—who should feel spoken to - Mandatory elements—product visible, key phrase, CTA - Freedom on execution—creator knows their audience - Examples of what works—reference videos, not scripts - What NOT to do—avoid these mistakes/phrases ## Call to Action - Clear, single CTA—link in bio, use code, try free - CTA in last 2 seconds—after value delivered - Verbal + text on screen—reinforce both ways - Urgency when genuine—limited time, limited spots - Soft CTA in caption—second chance if skipped ## Testing and Iteration - Multiple hooks for same content—test first 3 seconds - Multiple creators, same brief—different audiences resonate differently - Winning concepts get variations—iterate on what works - Kill losers fast—80% won't work, that's normal - Track by creative, not just campaign—identify patterns ## Metrics That Matter - Hook rate: % watching past 3 seconds—creative quality - Watch time: % completing—content quality - Engagement: saves > shares > comments > likes—intent signals - Click-through: actually taking action—conversion quality - Cost per result: efficiency—scale what works ## Creator Selection - Authentic to your audience—not just follower count - Check their content style—matches brand energy? - Engagement rate over followers—active audience matters - Previous brand work—how did it perform? - Micro-creators often outperform—more trusted, better rates ## Volume Strategy - More content > perfect content—algorithm needs volume - 3-5 concepts, 3-5 creators each—matrix of tests - Repurpose winners—different hooks, platforms, lengths - User comments become new hooks—real objections, real language - Seasonal/timely angles—Black Friday, New Year, etc. ## Common Mistakes - Too branded—looks like ad, users scroll - Product shown too late—already lost attention - Weak hook—generic opening, no curiosity - No clear CTA—engagement without conversion - Wrong creator for audience—mismatch kills authenticity - One video tested—need volume, most won't work


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)