Skill: okaris/linkedin-content (version 0.1.5)

--- name: linkedin-content description: "LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth" allowed-tools: Bash(infsh *) --- # LinkedIn Content Write high-engagement LinkedIn posts via [inference.sh](https://inference.sh) CLI. ## Quick Start ```bash curl -fsSL https://cli.inference.sh | sh && infsh login # Research trending LinkedIn content patterns infsh app run tavily/search-assistant --input '{ "query": "LinkedIn viral post examples 2024 high engagement patterns" }' # Post to X (cross-posting reference) infsh app run x/post-create --input '{ "text": "Your cross-posted version here" }' ``` > **Install note:** The [install script](https://cli.inference.sh) only detects your OS/architecture, downloads the matching binary from `dist.inference.sh`, and verifies its SHA-256 checksum. No elevated permissions or background processes. [Manual install & verification](https://dist.inference.sh/cli/checksums.txt) available. ## Post Anatomy ``` ┌─────────────────────────────────────┐ │ HOOK (first 1-2 lines) │ ← Visible before "...see more" │ │ │ ...see more ─────────────────────── │ ← The click gate │ │ │ BODY (story/value) │ │ - Formatted with line breaks │ │ - Short paragraphs (1-2 sentences) │ │ - Lists or numbered points │ │ │ │ CTA (last 1-2 lines) │ ← Ask for engagement │ │ │ #hashtags (3-5) │ └─────────────────────────────────────┘ ``` ## Character Limits | Element | Limit | |---------|-------| | Post text | 3,000 characters | | Visible before "see more" | ~210 characters (~2 lines on mobile) | | Hashtags | 3-5 recommended | | Comment | 1,250 characters | | Article title | 100 characters | | Article body | 125,000 characters | **The first 210 characters are everything.** If the hook fails, nobody clicks "see more." ## Hook Formulas ### What Works | Formula | Example | |---------|---------| | Contrarian opinion | "Unpopular opinion: code reviews are a waste of time." | | Personal story opening | "I got fired on a Tuesday. Best thing that ever happened." | | Surprising stat | "92% of startups fail. But not for the reason you think." | | List promise | "I've hired 200+ engineers. Here are 5 red flags I look for." | | Bold statement | "Your resume doesn't matter. Here's what does." | | Before/after | "3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer." | | Pattern interrupt | "Stop. Before you send that cold email, read this." | ### What Fails ``` ❌ "Excited to announce that we are pleased to share..." (corporate speak) ❌ "In today's rapidly evolving landscape..." (cliché, says nothing) ❌ "I'd like to take a moment to..." (slow, no hook) ❌ "Just published a new blog post!" (no value proposition) ❌ Starting with a hashtag or emoji ``` ## Formatting Rules ### Line Breaks Are Your Best Friend ``` ❌ Dense paragraph: "I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more." ✅ Formatted for LinkedIn: "I learned something about leadership last week. My team was struggling with a deadline. Instead of pushing harder, I removed scope. The result? We shipped faster. And the quality was BETTER. Sometimes less really is more." ``` ### Formatting Guidelines | Rule | Why | |------|-----| | One sentence per line | Easier to scan on mobile | | Blank line between paragraphs | Visual breathing room | | Short paragraphs (1-2 sentences) | Mobile readability | | Use line breaks for dramatic effect | Creates pacing and suspense | | Bold key phrases sparingly | Draws eye to important points | | Numbered lists for tips | Scannable, shareable | | Avoid walls of text | Nobody reads them | ## Post Types (Ranked by Engagement) | Post Type | Engagement | Best For | |-----------|-----------|----------| | **Personal story + lesson** | Very High | Building connection, authenticity | | **Contrarian take** | High | Starting conversations, visibility | | **Carousel (document post)** | High | Educational content, tips | | **List/tips (numbered)** | High | Actionable value, saves | | **Poll** | Medium-High | Easy engagement, data gathering | | **Photo + story** | Medium | Humanizing, events | | **Video (native)** | Medium | Demonstrations, personality | | **Link post** | Low | Driving traffic (algorithm penalizes) | | **Reshare** | Very Low | Don't bother — write original | ### Link Posts Strategy LinkedIn penalizes posts with links (reduces reach). Workarounds: 1. **Comment method**: Post without link, add link as first comment, edit post to say "Link in comments" 2. **No-link method**: Summarize the content in the post itself, mention "DM for link" 3. **If you must link**: Put it at the very end, after strong standalone content ## Content Pillars Every LinkedIn creator should have 3-5 pillars they rotate through: | Pillar | What It Covers | Example | |--------|---------------|---------| | **Expertise** | Industry knowledge, how-tos | "5 database patterns every engineer should know" | | **Stories** | Personal experiences, failures, wins | "The hardest feedback I ever received" | | **Opinions** | Takes on industry trends, contrarian views | "AI won't replace engineers. Bad managers will." | | **Behind the scenes** | Building in public, process | "Here's our actual sprint retrospective format" | | **Curated insights** | Trends, data, research summaries | "I analyzed 500 job postings. Here's what changed." | ## Algorithm Signals | Signal | Impact | How | |--------|--------|-----| | **Dwell time** | Very High | Longer posts that people read fully | | **Comments** | Very High | Ask questions, create discussion | | **Saves** | High | Actionable, reference-worthy content | | **"See more" clicks** | High | Strong hook that makes people expand | | **Shares** | Medium | Relatable, quotable content | | **Reactions** | Medium | Easy to get but weighted less | | **External links** | Negative | Reduces reach — put links in comments | | **Editing after posting** | Negative | Don't edit within first hour | | **Posting frequency** | 3-5x/week | Daily is fine, more than 1/day hurts | ## Posting Schedule | Day | Best Time (your audience's timezone) | |-----|------| | Tuesday-Thursday | 7-8 AM, 12 PM, 5-6 PM | | Monday | 8 AM (people catching up) | | Friday | 7-8 AM (before checkout) | | Weekend | Skip or light content | **Engage in comments for 30-60 minutes after posting** — this is more important than the post itself. ## Visual Content ```bash # Generate a visual for a LinkedIn post infsh app run infsh/html-to-image --input '{ "html": "<div style=\"width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center\"><div><h1 style=\"font-size:56px;font-weight:900;line-height:1.2;margin:0\">The best code is the code you don&apos;t write</h1><p style=\"font-size:22px;opacity:0.5;margin-top:24px\">— Every senior engineer</p></div></div>" }' # Generate a professional photo for a personal post infsh app run falai/flux-dev-lora --input '{ "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography", "width": 1200, "height": 900 }' ``` ## CTA Formulas End every post with engagement driver: | CTA Type | Example | |----------|---------| | Question | "What's the worst career advice you've received?" | | Agreement check | "Agree or disagree?" | | Share request | "Repost if this resonates ♻️" | | Save prompt | "Save this for your next [situation] 🔖" | | Recommendation ask | "What would you add to this list?" | | Experience ask | "Has this happened to you?" | ## Common Mistakes | Mistake | Problem | Fix | |---------|---------|-----| | Weak hook | Nobody clicks "see more" | Use hook formulas above | | Wall of text | Unreadable on mobile | One sentence per line, blank lines between | | Links in main post | Algorithm reduces reach | Put links in first comment | | Too many hashtags | Looks spammy | 3-5 relevant hashtags max | | Corporate jargon | "Leveraging synergies" = instant scroll past | Write like you talk | | Only self-promotion | Audience stops engaging | 80% value, 20% promotion | | No CTA | No engagement direction | Always end with a question or ask | | Resharing without adding | Near-zero reach | Write original posts, quote instead | | Posting and disappearing | Kills comment momentum | Engage for 30-60 min after posting | | Being generic | "Hard work pays off" = invisible | Specific stories and data | ## Related Skills ```bash npx skills add inference-sh/skills@social-media-carousel npx skills add inference-sh/skills@content-repurposing npx skills add inference-sh/skills@twitter-thread-creation ``` Browse all apps: `infsh app list`


Security scan verdicts — ClawScan: suspicious | static analysis: clean | VirusTotal: suspicious | SkillSpector: suspicious (MEDIUM)