Skill: kostja94/meta-ads-paid-ads (version 1.1.1)

--- name: meta-ads description: When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator. metadata: version: 1.1.1 --- # Paid Ads: Meta Ads Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Campaign Structure **Hierarchy**: Campaign → Ad Set → Ad (3 levels) **Principle**: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions. ``` Account ├── Campaign: Prospecting │ ├── Ad Set: Lookalike 1% │ └── Ad Set: Broad (Advantage+) ├── Campaign: Retargeting └── Campaign: Testing ``` **Naming**: `META_[Objective]_[Audience]_[Offer]_[Date]` (e.g., [REDACTED_SECRET]) ## Advantage+ & Automation | Feature | Use | |---------|-----| | **Advantage+ Shopping Campaigns** | E-commerce; automatic audience discovery | | **Dynamic Ads** | Product catalog; auto-generated creative | | **Automatic Placements** | Let Meta optimize across Feed, Stories, Reels | | **Advantage+ Audience** | Broad targeting; algorithm finds converters | Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety. ## Campaign Objectives | Objective | Use when | |-----------|----------| | Awareness | Reach; brand recall | | Traffic | Clicks to site | | Conversions | Leads; sales; app installs | | Engagement | Video views; post engagement | ## Audience Targeting | Type | Best for | |------|----------| | **Lookalikes** | Base on best customers (by LTV), not all customers | | **Interest/behavior** | Broad; let algorithm optimize | | **Advantage+** | Automated; fewer manual controls | | **Retargeting** | Website visitors; engagers; custom audiences | **Exclusions**: Existing customers; recent converters (7–14d). ## Creative Best Practices - **Image**: Clear product; before/after; human faces; text &lt;20% - **Video (15–30s)**: Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s - **Placements**: Feed (FB/IG); Stories/Reels; vertical for Stories - **Volume**: 3–5 ad variants per ad set for testing ## Optimization - **Learning phase**: 50+ conversions per ad set per week to exit; avoid frequent changes during learning - **CBO vs ABO**: Campaign Budget Optimization consolidates spend; use when scaling - **Frequency**: &lt;3 to avoid fatigue - **Creative refresh**: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops ## Tracking - **Meta Pixel** + **Conversions API**: Server-side for better attribution - **Events API**: App events; server-to-server ## Pre-Launch Checklist - [ ] Pixel installed; Conversions API configured - [ ] Conversion events firing correctly - [ ] Landing page mobile-friendly; fast load - [ ] 3+ ad creatives per ad set - [ ] Audience exclusions set ## Related Skills - **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation - **landing-page-generator**: LP for paid traffic - **analytics-tracking**: Conversion tracking; ROAS


Security scan verdicts — ClawScan: suspicious | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)