Skill: gitflopez/beauty-wellness-salon-marketing (version 1.0.0)

# Beauty & Wellness Salon Marketing Kit **Category:** Local Business Marketing **Version:** 1.0.0 **Author:** max_0x1 **License:** MIT-0 ## What This Skill Does Generates a complete marketing system for beauty and wellness businesses — hair salons, nail studios, med spas, massage therapy practices, esthetician suites, and full-service day spas. Four prompts cover the full client lifecycle: attract new clients, fill the book, retain and upsell existing clients, and build a consistent social presence. ## The Problem It Solves Most salon owners are exceptional technicians and exhausted marketers. They post sporadically on Instagram, rely entirely on word-of-mouth, lose 30-40% of new clients after the first visit, and never build the rebooking habits that create financial predictability. This skill gives them a full marketing system in under an hour — the same assets a boutique marketing agency would charge $1,500–$5,000/month to produce. ## Prompts ### Prompt 1: Grand Opening & Seasonal Campaign (FREE) **Input:** Business name, location, specialty services, target client, opening date or seasonal event **Output:** - Grand opening or seasonal event announcement email - 3 ad variants (Google RSA with character counts, Facebook/Instagram, Nextdoor neighbor-tone) - AP-style press release for local media outreach - SMS blast (TCPA-compliant, under 160 characters) - Instagram caption with hashtag stack (30 relevant tags) - Google Business Profile post ### Prompt 2: Service Menu & Social Proof System **Input:** Service list with prices, top 3 services, target client profile **Output:** - Website service page copy (SEO keyword included per service) - 3-tier membership/package page copy with comparison table - FTC-compliant testimonial request emails (3 templates: Day 7 / Day 30 / 6-month transformation) - Before/after caption templates with required FTC disclosure language - "Why Choose Us" page section - 8-question FAQ with schema markup (JSON-LD) ### Prompt 3: Client Retention & Referral Campaign **Input:** Business name, top service, average ticket, rebooking rate **Output:** - 5-email new client nurture sequence (Day 0 welcome → Day 14 rebooking offer) - Referral program launch kit (email + in-studio card copy + social post) - 3-touch Google review request sequence - 3-touch lapsed client win-back sequence (30 / 60 / 90 days) - Front desk rebooking scripts for 5 common objections ("too busy," "too expensive," "I'll call when I'm ready," "I want to try somewhere else," "I'm moving") - VIP loyalty program framework (tier names, perks, communication templates) ### Prompt 4: 30-Day Social Calendar + Email Newsletter **Input:** Business name, primary platform (Instagram/Facebook), 3 signature services, team size **Output:** - 30-day Instagram/Facebook calendar (4 posts/week, full captions + hashtags) - Monthly client email newsletter (800-1,000 words, appointment link CTA) - 4 reusable content templates (Transformation Tuesday, Tips & Education, Team Spotlight, Client Love Friday) - 3 Instagram Reel/TikTok scripts (transformation reveal, day-in-the-life, tutorial format) - 4 Google Business Profile posts for the month ## Target Users - Independent hair stylists and salon owners (80K+ salons in the US) - Nail studio owners (60K+ nail salons) - Med spa operators (10K+ medical spas) - Massage therapists and estheticians (solo suite renters) - Full-service day spa managers - Marketing agencies managing beauty/wellness client accounts ## Pricing Strategy - **Free tier:** Prompt 1 only (grand opening/seasonal campaign) - **Paid tier:** All 4 prompts — $29 one-time - **DFY tier:** Max runs all 4 prompts for the client — $79/salon ## Competitive Advantage - FTC-compliant testimonial and before/after templates (competitors skip this — the FTC has issued warning letters to beauty businesses) - Front desk rebooking scripts (40-60% of rebooking loss happens in that 90-second checkout conversation — no competitor at any price covers this) - Nextdoor-native copy (neighbor-tone posts outperform brand posts 3:1 for local services) - JSON-LD schema markup on FAQ section (boosts local SEO, no ClawHub competitor offers this) - VIP loyalty framework included — not just acquisition, full retention lifecycle ## Requirements - Claude claude-sonnet-4-6 or equivalent - No external tools or APIs required - Prompts are standalone — run in any order ## Example See `/examples/desert-glow-spa-henderson-nv.md` for a complete worked example: Desert Glow Med Spa, Henderson NV, grand opening campaign through 30-day social calendar.


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