Skill: samledger67-dotcom/competitive-intel-agent (version 1.0.1)

--- name: competitive-intel-agent version: 1.0.0 description: > Competitor monitoring, pricing analysis, market positioning, and SWOT generation. Use when you need to track competitor moves, benchmark pricing, analyze market positioning, or generate structured competitive intelligence reports. NOT for: financial forecasting (use startup-financial-model), legal/IP research (use contract-review-agent), or real-time stock/crypto data. metadata: openclaw: requires: bins: [] tags: - competitive-intelligence - market-research - strategy - business-analysis - pricing --- # Competitive Intel Agent Competitive intelligence gathering and analysis system. Monitors competitor websites, pricing pages, product launches, job postings, and press coverage — then synthesizes into actionable SWOT reports, positioning maps, and pricing benchmarks. ## When To Use - Tracking a specific competitor's product updates, pricing changes, or messaging shifts - Benchmarking your pricing against 3–10 competitors before a repricing decision - Building a SWOT analysis for a board deck, investor update, or strategic planning session - Monitoring job postings to infer a competitor's hiring direction (e.g., they're hiring ML engineers → new AI feature coming) - Summarizing recent press coverage or funding news for a competitor set - Generating a market map / positioning matrix ## When NOT To Use - Financial forecasting or runway analysis → use `startup-financial-model` - Contract or legal clause review → use `contract-review-agent` - Real-time stock prices, crypto prices, or SEC filings → use a dedicated financial data source - Deep keyword/SEO research → use `seo-forge` or `seo-health` - Customer sentiment or NPS analysis (different data source, different workflow) --- ## Capabilities ### 1. Competitor Profile Builder Scrape and structure a competitor's public-facing profile: ``` Gather a competitor profile for [CompanyName]: - Website URL: [url] - Pricing page: [url or "find it"] - Focus: pricing tiers, key features, target customer, positioning statement - Output: structured markdown profile ``` **What it extracts:** - Product/service tiers and price points - Target customer segment (SMB, enterprise, developer, etc.) - Core value proposition and messaging angle - Key integrations and platform plays - Recent product announcements (blog, changelog, press) --- ### 2. Pricing Benchmark Analysis Compare your pricing against a competitor set: ``` Benchmark our pricing against competitors: - Our product: [describe tiers + prices] - Competitors: [list 3-6 with URLs or names] - Output: comparison table + positioning recommendation ``` **Output format:** ``` | Competitor | Entry Tier | Mid Tier | Enterprise | Pricing Model | Notes | |------------|-----------|----------|------------|---------------|-------| | Us | $49/mo | $149/mo | Custom | Per seat | | | Comp A | $39/mo | $129/mo | $499/mo | Per seat | Cheaper entry | | Comp B | Free | $99/mo | Custom | Usage-based | OSS play | ``` Includes: pricing model analysis (seat vs usage vs flat), value gap identification, where we're over/underpriced. --- ### 3. SWOT Analysis Generator Generate a structured SWOT for your company vs. a competitor or market segment: ``` Generate a SWOT analysis for [OurCompany] vs [Competitor/Market]: - Our strengths: [list or "infer from context"] - Their public positioning: [url or description] - Market context: [1-2 sentences] - Output: SWOT matrix + 3 strategic recommendations ``` **Output structure:** ``` ## SWOT: [OurCompany] vs [Competitor] ### Strengths - [S1] Deep accounting integrations (QBO, Xero) — competitors lack this depth - [S2] ... ### Weaknesses - [W1] Limited brand recognition vs. incumbent - [W2] ... ### Opportunities - [O1] SMB segment underserved by enterprise-priced tools - [O2] ... ### Threats - [T1] Competitor just raised $20M Series A — expect aggressive expansion - [T2] ... ### Strategic Recommendations 1. Double down on [strength] to widen moat in [segment] 2. Address [weakness] before [threat] materializes 3. Move fast on [opportunity] — 6-month window before competition catches up ``` --- ### 4. Job Posting Signal Analysis Read competitor job postings to infer strategic direction: ``` Analyze job postings from [CompanyName] to infer strategic priorities: - Source: [LinkedIn/Greenhouse URL or "search for them"] - Time window: last 30-90 days - Output: signal map of where they're investing ``` **Signal patterns to watch:** - Heavy ML/AI hiring → new AI feature in 6-12 months - Sales hiring in [region] → geographic expansion - "Head of Enterprise" → moving upmarket - DevRel/Developer Advocate → building a platform/ecosystem play - CFO/Controller hiring → fundraise or acquisition prep --- ### 5. Press & Funding Monitor Track competitor news, funding rounds, and announcements: ``` Monitor recent news for [Company1, Company2, Company3]: - Time window: last [30/60/90] days - Sources: TechCrunch, Crunchbase, company blog, PR Newswire - Output: bullet summary + significance rating (High/Medium/Low) ``` **Significance ratings:** - **High:** New funding, major product launch, acquisition, leadership change - **Medium:** Partnership, customer win, pricing change, new market entry - **Low:** Awards, speaking slots, minor feature releases --- ### 6. Positioning Matrix Map competitors on a 2×2 or 3-axis positioning matrix: ``` Build a positioning matrix for the [market segment] market: - Axes: [e.g., Price vs. Features] or [e.g., SMB-focus vs. Enterprise-focus, Simple vs. Powerful] - Competitors to include: [list or "find top players"] - Output: text-based matrix + narrative positioning analysis ``` **Example output:** ``` HIGH PRICE | [CompA] | [CompB] SIMPLE ————————————+————————————— POWERFUL [Us] | [CompC] | LOW PRICE Narrative: We occupy the SMB sweet spot — more powerful than CompA but cheaper than CompC. The open gap is mid-market buyers who need power without enterprise pricing. CompB owns enterprise; we should own $10K-$50K ACV. ``` --- ## Workflow: Full Competitive Teardown For a complete competitive analysis before a pricing or strategy meeting: ``` Run a full competitive teardown on [CompanyName]: 1. Build their company profile (website, pricing, positioning) 2. Benchmark their pricing against ours 3. Analyze recent job postings for strategic signals 4. Pull 90 days of press/news 5. Generate SWOT: us vs. them 6. Output: executive summary (1 page) + full report appendix ``` --- ## Data Sources (Public Only) All intelligence gathering uses publicly available sources: - Company websites and pricing pages - LinkedIn job postings (public) - Crunchbase / PitchBook public profiles - G2, Capterra, Trustpilot reviews - TechCrunch, ProductHunt, HackerNews - GitHub (for open-source projects) - Twitter/X, LinkedIn company pages - SEC EDGAR (for public companies) - Google News search **Never:** scrape behind login walls, access private data, or use data obtained unethically. --- ## Output Formats | Use Case | Format | |----------|--------| | Board / investor deck | Executive summary (300-500 words) + SWOT matrix | | Internal strategy session | Full report with all sections | | Quick check | Bullet briefing (5-10 bullets) | | Pricing decision | Comparison table + recommendation memo | | Regular monitoring | Weekly digest format (What Changed / Why It Matters / Recommended Action) | --- ## Weekly Monitoring Setup For ongoing competitive monitoring, set up a cron job: ``` Schedule: Every Monday 8 AM Task: Pull competitive intel digest for [CompanyA, CompanyB, CompanyC] - New job postings (significant hires only) - News mentions (High/Medium significance only) - Pricing or product page changes - Output: Slack/Discord digest message ``` --- ## Examples ### Quick pricing check ``` Benchmark our accounting software pricing ($49/$149/custom) against FreshBooks, Wave, and Xero. Focus on SMB tiers. Output a comparison table and tell me if we're positioned correctly. ``` ### Pre-meeting teardown ``` I have a sales call with a prospect who uses QuickBooks. Give me a competitive teardown: where we're stronger, where they're stronger, and the top 3 objections I'll face with suggested responses. ``` ### Strategic SWOT ``` Generate a SWOT for PrecisionLedger entering the crypto accounting space. Competitors: Koinly, CoinTracker, TaxBit. Our advantage: human CPA + AI hybrid. Output: board-ready SWOT with 3 strategic recommendations. ``` --- ## Integration with Other Skills - **startup-financial-model**: Use competitive pricing data to validate revenue assumptions - **kpi-alert-system**: Set alerts when monitored competitor triggers a significant news event - **cap-table-manager**: Cross-reference competitor funding rounds with dilution modeling - **solidity-audit-precheck**: For Web3 protocol competitors, analyze on-chain data - **erc20-tokenomics-builder**: Benchmark token allocation models against comparable projects


Security scan verdicts — ClawScan: clean | static analysis: clean | VirusTotal: clean | SkillSpector: clean (LOW)