MB.OS(Mercedes-Benz Operating System) 運用系

OS( Operating System) というとハードウェアを制御するソフトウェアを思い浮かべるか、　
ハードウェアとソフトウェアを含むシステム全体を制御する人の作業を含めるかで規模が全く違う。　

記事を読む範囲では、後者を指しているように読める。

Become part of our Mercedes-Benz Operating System (MB.OS) community in one of our worldwide software hubs!

https://group.mercedes-benz.com/careers/about-us/mercedes-benz-operating-system/

>With the transition to "Digital First", we are setting new standards at Mercedes-Benz and working worldwide to introduce our own data-driven and flexibly updatable operating system, starting 2024: MB.OS - the Mercedes-Benz Operating System. In this way, we want to intelligently connect the vehicle with the cloud and the Internet of Things (IoT) world. The only thing we still need is you! Effective immediately, Mercedes-Benz is recruiting approximately 1,000 software developers at its Sindelfingen location, our central development and training hub for software expertise.
You can find out more about it under "Benefits and Location".
In addition to these 1,000 new jobs, further 2,000 jobs are being created in the global R&D network in tech hubs such as Berlin, Tel Aviv, Seattle, Sunnyvale, Beijing, Tokyo and Bangalore.

仮訳
「離散優先」移行に伴い、当社はメルセデス ベンツに新たな基準を設定し、2024 年からデータ駆動型で柔軟に更新可能な独自の運用系 (MB.OS、メルセデス ベンツ オペレーティング システム) の導入に世界中で取り組んでいます。 車両をクラウドや物のインターネット (IoT) の世界に知的に接続したいと考えています。 私たちがまだ必要としているのはあなただけです！ メルセデス・ベンツは、ソフトウェア専門知識の開発および訓練中心拠点であるジンデルフィンゲンの拠点で、直ちに約 1,000 人のソフトウェア開発者を募集します。詳細については、「特典と場所」をご覧ください。これらの 1,000 人の新規雇用に加えて、ベルリン、テルアビブ、シアトル、サニーベール、北京、東京、バンガロールなどの技術拠点の世界的な研究開発網でさらに 2,000 人の雇用を創出します。

With the MB.OS holistic computing architecture, we at Mercedes-Benz are creating our own operating system for our vehicles, changing not only our products, but also how we work.

https://group.mercedes-benz.com/careers/about-us/mercedes-benz-operating-system/das-ist-fuer-dich-drin.html

Mercedes-Benz opens the Electric Software Hub, a software integration factory at the Sindelfingen site

https://group-media.mercedes-benz.com/marsMediaSite/en/instance/ko.xhtml?oid=52974785

MB.OS is the "Next Big Thing".

https://group.mercedes-benz.com/careers/about-us/mercedes-benz-operating-system/michael-hafner.html


# February 22, 2023 – Mercedes-Benz today detailed its plans as the architect of its own operating system MB.OS, which will be introduced mid-decade with the new MMA platform (Mercedes Modular Architecture).

https://group.mercedes-benz.com/investors/events/2023-02-mercedes-benz-group-strategy-update.html



## Building a proprietary system – open for partners
>MB.OS is designed and developed in-house to retain full control over the customer relationship, ensure data privacy, and to leverage the unique integration of all car functions. Based on a purpose-built chip-to-cloud architecture, MB.OS benefits from full access to all vehicle domains: infotainment, automated driving, body & comfort, driving & charging. This strategic approach allows the world’s most valuable luxury automotive brand to offer its customers a differentiated, superior product experience.

仮訳
MB.OS は、顧客との関係を制御し、データを秘匿し、すべての自動車機能の独自の統合を活用するため社内で設計・開発しています。 専用のチップからクラウドへの構造に基づいた MB.OS は、情報系、自動運転、車体と快適性、運転と充電など、すべての車両領域をすべて利用できる恩恵を受けます。 この戦略的方法により、世界で最も価値のある高級自動車名は、顧客に差別化した優れた製品体験を提供できます。


## Partnering with innovation leaders
>MB.OS is designed to connect the major aspects of the company’s value chain, including development, production, omni-channel commerce and services – effectively making it an operating system for the entire Mercedes-Benz business. That’s why the effects of MB.OS range from decoupling development cycles to enhancing customer lifetime value long after the original car purchase.
The company created its operating system to be standardized across the entire vehicle portfolio, fully updateable for rapid product upgrades and deliberately open for selected partners. While Mercedes-Benz defines and controls the architecture with its own hardware and software base layer, the integration of leading technology players grants customers access to best-in-class services, content and functions.
These MB.OS partners include NVIDIA, which provides its software, data and AI expertise as well as its Orin system-on-chip to enhance benchmark SAE Level 2 and Level 3 automated driving systems. Vehicle variants will also be equipped with next-generation sensors, including Light Detection and Ranging (LiDAR) sensors from Luminar. Today, Mercedes-Benz announced its most recent partnership – the new long-term strategic collaboration with Google to develop and implement a next-generation in-car navigation experience.

仮訳
MB.OS は、開発、生産、販路ごとの、価値連鎖の主要な側面を接続するよう設計している。メルセデス ベンツ業務全体の運用系になります。 だからこそ、MB.OS の効果は、開発周期の分離から、最初の車の購入後の顧客の生涯価値の向上に至るまで多岐にわたります。
当社は、車両資産全体にわたって標準化した運用系を作成し、迅速な製品機能向上のために完全に更新可能であり、選択した提携者に意図的に公開しています。 メルセデス・ベンツは独自のハードウェアとソフトウェアの基盤で構造を定義および制御します。主要な技術企業の統合により、顧客は最高のサービス、内容、機能を利用できるようになります。
これらの MB.OS 提携者には、ベンチマーク SAE 水準2、水準3 の自動運転系を強化するためにソフトウェア、データ、AI の専門知識と Orin SoCを提供する NVIDIA を含みます。 車両の種類には、Luminar の光検出測距 (LiDAR) センサなどの次世代センサーも装備されます。 本日、メルセデス・ベンツは最新の提携として、次世代の車載運行案内体験を開発・実装するためのGoogleとの新たな長期戦略的提携を発表しました。

### Elevating the infotainment experience
>Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from the Google Maps Platform – embedded into MB.OS. This aims to give the luxury carmaker access to Google’s leading geospatial offering, including real-time and predictive traffic information, automatic rerouting, and more. To enrich the user experience, drivers will also be able to use the YouTube app on the infotainment system when parked and while using the DRIVE PILOT Level 3 conditionally automated driving system, where permitted. In addition, Mercedes-Benz will give customers access to Place Details provided by Google, helping them find detailed information about more than 200 million businesses and places around the world, including business hours, photos, ratings, and reviews. Place Details provided by Google will be available starting today in all vehicles with the latest generation of MBUX in applicable markets¹.
At the same time, Mercedes-Benz drivers will continue to benefit from the native integration of essential navigation functionalities, which are unavailable from off-the-shelf infotainment systems. One example is precise and reliable range management for electric vehicles. This is only possible because MB.OS has access to all vehicle data such as state of charge and energy consumption – underlining the strategic rationale of combining proprietary assets with selected partnerships.
Mercedes-Benz will further expand its infotainment features with new partnerships for leading video, gaming and productivity applications. MB.OS will open up a new dimension of in-car gaming through Antstream for arcade games. In-car video conferencing solutions will be expanded by adding the popular services Webex and Zoom. In addition, leading dedicated content from Tencent will serve the specific customer preferences in China even better.
A precursor to MB.OS will already be available in the new E-Class starting in 2023 with the third generation of MBUX. A new MBUX API for Android allows the installation of third-party apps, offering a better user experience compared to mirrored apps.
¹All Generation 2020 MBUX (NTG7) vehicles with navigation in connect markets except China, Japan and Korea. Series: 223, 206, 295, 297, 296, 294, 254, 232, 177 (from production 12/2022, model year 22/2), W247 (from production 12/2022, model year 22/2), V167 (from production 12/2022, model year 22/2).

### Advancing automated driving
>The next generation of SAE Level 2 automated driving will start in the Entry segment, leveraging the full potential of machine learning. A comprehensive set of sensors will be available in the MMA platform, which will also benefit from new dimensions of processing power. The sensor setup will be designed to suit the high demands of urban environments, specifically the presence of pedestrians and dense, complex traffic patterns. Where local regulations allow, Mercedes-Benz customers will be able to enjoy more comfort, including hands-free driving while keeping the eyes on the road. In China, navigation-based system-initiated lane changes will also be available, based on a map data from the Chinese local partner AMAP.
The company is focusing on Level 3 conditionally automated driving with the ultimate goal of driving at speeds of up to 130 km/h in its final iteration. To achieve this, Mercedes-Benz has partnered with NVIDIA to build fully programmable and updateable driving automation systems. The “driving brain” of the vehicle is the NVIDIA DRIVE Orin system-on-chip, capable of conducting 254 trillion operations per second to process data from a suite of sensors surrounding the vehicle. The system’s “eyes”, also called perception systems, alongside radar sensors and cameras, are LiDAR sensors from Mercedes-Benz partner Luminar. Luminar’s next-generation IRIS sensor can recognize even small objects with low reflectivity in the infrared spectrum. Additional redundancy in sensing modalities will ensure that the system meets the highest Mercedes-Benz safety standards.
In China, Mercedes-Benz is engaging in a local cloud partnership with Tencent to support its automated driving systems. An enriched UI for automated driving functions including an advanced lane-level map view is planned.

### Offering flexible upgrades
>The technological foundation of MB.OS further enhances the opportunities for software-enabled upgrades. The Mercedes-Benz Operating System decouples hardware from software, allowing for faster innovation cycles, increasing the flexibility and speed of updates. Within MB.OS, everything will be fully connectable through the Mercedes-Benz Intelligent Cloud. This provides the basis for connected services for the entire vehicle fleet and allows Mercedes-Benz to protect and leverage customer data, as the company retains full control over all critical infrastructure.
Mercedes-Benz will offer new services that are more personalized and convenient, thanks to the Mercedes me ID, which connects all customer-related information: from purchase and financing to service appointments right through to charging and payment data. It allows customers to connect with Mercedes-Benz, personalize their settings and profiles and receive offers tailored to their specific needs.
To simplify the customer experience, personalized services and upgrades will translate into three convenient bundles: MB.CONNECT, MB.CHARGE, MB.DRIVE². Vehicle functions such as Navigation, Remote, Guard 360, Entertainment and Communication, as well as many others, will be united in the MB.CONNECT bundle – and kept up to date via over-the-air updates. With MB.CHARGE, electric vehicle customers will have access to flexible and attractive tariffs depending on how much they drive. MB.CHARGE provides maximum transparency thanks to fixed-price charging rates as well as priority access to the Mercedes-Benz high-power charging network.
With MB.DRIVE, customers will have the chance to expand the level of advanced driver assistance systems in their cars. All new models will have the necessary sensing technology on board to enable Level 2 assisted driving. Selected models can be ordered with enhanced assisted driving or Level 3 conditionally automated driving with a fixed-term contract. From 2025 onwards, certain functionalities can be upgraded over the vehicle lifecycle through the Mercedes me Store. To explore new functions and make purchases, customers can access the Mercedes me Store via app, the web or from inside the car.
²To use the Mercedes me connect services, you must create a Mercedes me ID and agree to the terms of use for the Mercedes me connect services. The services presented and their availability and functionalities depend in particular on time, the vehicle model, year of manufacture, selected optional equipment and country.


## Unlocking financial opportunity
>The company is confident that this strategic approach to software and hardware development will be the basis for lifetime revenues as well as additional contributions. Already in 2022, Mercedes-Benz generated more than 1 billion euro in software-enabled revenues with products and services such as navigation, Live Traffic or online map updates.
Further down the road, the company expects total software-enabled revenues coming from MB.CONNECT and MB.DRIVE to grow to a low-to-mid single-digit billion euro figure by mid-decade; evolving to a high single-digit billion euro figure by the end of the decade. As of today, the company is on track to exceed its own goal of 1 billion euro EBIT from digital services in 2025, which is already part of the existing profit targets.
Software will become a substantial part of the company’s product development process and investment plan, with 25 percent of R&D budget allocated to software by mid-decade. The Group’s midterm investment reduction goals will not be affected.
　
## 関連資料
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＜この記事は個人の過去の経験に基づく個人の感想です。現在所属する組織、業務とは関係がありません。＞
This article is an individual impression based on my individual experience. It has nothing to do with the organization or business to which I currently belong.
### 文書履歴(document history)
ver. 1.00 初稿 20180311
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