DuckDuckGo VS Google: Know all about your privacy concerns

One of the most important elements considered while browsing on a browser is your privacy. Lots of users nowadays do not want to share their search terms or searches with anyone, be it their friends or family. Everyone is concerned about their privacy and safety.  

One of the most used browsers in the entire world is Google, even though everyone knows that no privacy is maintained while surfing on the browser and that it is more about the ads that make a user deviate from their normal search and the user ends up looking at something else. It is dominated by ads and suggestions, which is the driving force behind the browser.<br>However</br>, not so new in the browsing industry is DuckDuckGo. It is simple and easy to use, and the best browser if you are very much concerned about your safety. It lets you browse anything without any popup ads and keeps you at bay from the search suggestions that are offered by Google search engines. 
                     ![DuckDuckGo-vs-Google-760x400.png](https://qiita-image-store.s3.ap-northeast-1.amazonaws.com/0/224929/b53a2e02-cdb8-f899-062f-6464c2d8b340.png)

The two were quite similar, as they are both used for the same purpose have different features and work very differently. While one if most used by users, it has several drawbacks being the most convenient to use, whereas the other one is new in the game and is already doing pretty well because of the protection it offers to the data entered by the users.

<h2>Comparison Between DuckDuckGo & Google</h2>

<b>Below is a comparison between the two and their features:</b>

1- <b>Privacy</b> – Though Google browser is the key player in the game and has always had the upper hand, it does not protect your privacy and all the data entered by you is stored in the back end. Your search might further end up giving suggestions to you while you enter your search. This might annoy a user at times, wanting him to switch to some other browser.<br></br>DuckDuckGo, which is relatively new in the game is completely made for taking care of the privacy of the user. It is already in the incognito mode, unlike Google, where you have to turn on the incognito mode each time you want your search to be private. DickDuckGo lets you browse without saving your search history and without making records of what you are searching for. It is the most expedient way to go invisible. Unlike Google, it will not show you search suggestions, which is mostly a big distraction for the users.
                          ![https___blogs-images.forbes.com_jasonevangelho_files_2018_10_hero_cropped_updated-1200x625.png](https://qiita-image-store.s3.ap-northeast-1.amazonaws.com/0/224929/24101425-1a1d-86a9-cbe5-d08a70277501.png)

2-<b>Advertisements</b> – Google is riding high on advertisements as it is a major source of income for them. Each page you open will lead you to several ads that might not suit the likes of the users. As and when the user proceeds with their search, the search engine would record the pages being opened by the user and generate ads according to the likes and dislikes of the user.  <br></br>  Hence, it is figuratively a way of leading the users from one page to another without much effort. DuckDuckGo does not save the user's information, hence, there is no chance of displaying ads that might interest the user more than their search, leading them to stick to what they were looking for. This saves a lot of time as well since they don’t deviate from the work they were doing. No pop-up ads are there to distract the users.<br></br>
         <b><a href="https://www.octalsoftware.com/blog/android-10-introduced-know-all-about-the-feature-list">Also Read</a>: Android 10 introduced: Know all about the feature-list!</b>

3- <b>Reviews</b> - Google is very opinionated and provides an array of results leaving a user confused. The reviews that are given on the top are not so interesting and might just leave the user astray. On the other hand, DuckDuckGo is quite simple to use and gives no reviews about the search. It is straight forward and provides hard facts about your search, leaving you with apt information which is more than a user requires. It doesn’t make an opinion of the user based on their search details. The search engine manipulates the search results in the case of Google, while DuckDuckGo does not believe in manipulating results.
      ![DuckDuckGo-VS-Google.jpeg](https://qiita-image-store.s3.ap-northeast-1.amazonaws.com/0/224929/8ab3ad2d-7249-b981-13b7-0921a2e37a01.jpeg)


4- <b>Privacy policy</b> - The privacy policy of Google is not so clear and users might start searching without having read their policies, however, DuckDuckGo’s policies are quite clear at the beginning itself. 
                   ![google-alternatives.jpg](https://qiita-image-store.s3.ap-northeast-1.amazonaws.com/0/224929/a01bb624-7aa0-3441-4a85-4202ac1cdcf2.jpeg)

5- <b>Selling information</b> - Google earns its revenue from selling the search and information of its users to the advertisers. They make money out of it, which is ethically incorrect. Whereas, DuckDuckGo does not get any money from selling the users data. They do not provide pesky ads on the search results of the user. Instead, DuckDuckGo reads and analyses the results of the users and accordingly puts ads on their screens. Only those ads are displayed which are of interest to the user. It makes money from the products that are related to the search results.

6- <b>History</b>: Google saves the history of the things and topics that have been browsed on the search engine, while in the case of DuckDuckGo, no history is saved, it is like working in an incognito mode without having to switch it on. Also, the background and themes make it attractive for use. 

The big conglomerates work on different algorithms. While Google saves data and stores information of the user, DuckDuckGo keeps it's simple and straight, showing information the user is looking for and sticking to it. The users have become smart and are avoiding any sort of privacy invasion these days. There is a growing discomfort among the users when it comes to their personal information being saved online, which is mostly done by Google. They rather prefer signing in as a guest, without giving out much of their detail and getting their work done in the same manner.  


With everything becoming hackable, users have become more cautious about their information and think twice before entering anything personal on any browser. Whenever a browser prompts for personal information, the user thinks twice before entering it. However, with DuckDuckGo, no second thoughts would be needed as they do not store the data at all and the users can freely browse through their browser.
<br></br> The personal breach is an offense, and even after knowing about it thoroughly, the users cannot say anything as they have to continue using the browser. Well, not anymore! DucDuckGo has become a prime player in the market and has been on a rise ever since it was launched in 2007 according to a report in Forbes. The search engine is performing well than the rivals including Yahoo, Bing, and Google, and here are the things that cater to its growth:
          ![Optilocal-Concerns-DDG-Google.png](https://qiita-image-store.s3.ap-northeast-1.amazonaws.com/0/224929/0a4bd177-f54f-9eab-1c47-34e0b3eba685.png)

1- No collection of personal data while browsing
2- The results of a search are of better quality than the rest of the search 
   engines
3- The ratio of information to ads is higher in the case of DuckDuckGo, as compared 
   to the other browsers. 
4- The <b> <a href="https://www.octalsoftware.com/ux-ui-development">visual design</a></b> of DuckDuckGo is a visual treat that is also quite 
   engaging for the users. A user would use a browser only if it appeals to him.
5- It offers an array of places to search. Apart from your regular search, it gives 
    options for searching elsewhere as well
6- The background colors and themes of the browser can be customized.  
        <a href="https://www.octalsoftware.com/blog/features-that-make-google-assistant-more-powerful"><b>Also Read</b></a>: <b>Features that make Google Assistant More Powerful</b>

Apart from these benefits of the browser, there are several other things that make it different from other popular search engines. It is not only lucrative while using, but it is also one of the best search engines that help you navigate easily.

Founded in 2008, DuckDuckGo is going strong and has had 22 billion anonymous searches till now. It has also become an inclusion in the Firefox and Safari search engines and is on a rise. The traffic has been increasing on the search engine ever since it was launched. It is coping up with the competitors and has been flourishing well.