Google Shopping Network- Leveraging its Prowess for Shopify Stores

One of the most talked about shopping network of Google was launched in May 2012. To define a Google Shopping Network, I would state that it is a unique way in which digital retailers can perform eCommerce activities.

It is being powered by two platforms i.e. Google Merchant Center and AdWords. This article is intended to provide you insights of Google Shopping Network’s significance and means of its integration in Shopify stores.

In general, if we see, Google Shopping is a part of the advertising platform of Google. The main purpose of this network is to provide customers with an ease to find products, conduct a comparison and easily buy them online.

Whenever users enter a text string in search engines, they typically see different forms of results in the form of links, images, ads of products or featured products with star ratings & other views. From these, the products with star ratings, promotions, and reviews are the types of Merchant center network that significantly increase the chances of conversions.

This is the reason that you need Google Shopping Network in your Shopify setup. Apart from designing an amazing online store with the latest trends followed by [Shopify theme development agency](https://www.brihaspatitech.com/shopify-design-development-services), you should also ask for the latest and advanced features dominating the digital world.
Utilizing the prowess of Google Shopping Network has become critical to drive Shopify sales along with getting different ways of its successful integration in your Shopify store. So, how does Google Shopping Network works for you?

- Creating and Optimizing Feeds

Google shopping network helps you to maximize sales and minimize your spend with feed creation and optimization. Basically, product attributes included are product image, data, and price.

- Handle Bidding
In digital shopping campaigns bids are also important aside from creating & optimizing feeds. They play a crucial role in deciding on your queries and their relevant benefits for your campaign.
Too much bidding can definitely kill the efficiency of campaigns. And, a little bidding will never gain any kind of traction. So, there needs to be a certain balance that is managed by a Google Shopping network.

- Monitor and Optimize
Google Shopping Network comes associated with an ability to monitor data performance and to make granular optimizations. These offerings can easily make a great campaign for your Shopping store online.

How can you make ‘Google Shopping Network’ works the best for your Shopify Store?
Being an expert Shopify development agency, you always follow the best practices that can boost the store’s performance to a whole new level. With Google Shopping Network, retailers will get an easy to use interface that can significantly enhance their competence level among others.
Tips to leverage the best of Google Shopping Network for your shopping store:-
- Maintaining a detailed product feed so that your inventory is up to date.
- Bring the accuracy from pricing to other product details.
- Focus on keywords that are more relevant to your products, size, and color.
- Minimizing the descriptions.
- Creating a high ranked campaign for individual items that you want to promote.
- Minimize the no. of clicks on mobile by making your Shopify store mobile-friendly.
- Be area specific by using geographic bid modifiers.

These are amongst some of the best tricks that can boost your Shopify store performance in association with a Google Shopping Network. However, it is always recommended to ask for help from Shopify experts who have years of hands-on experience with the technology.
To wrap it up, I would conclude that ‘Google Shopping Network’ is a boon to your digital retail success path. And, you should not delay any second more to adopt this strategy to grow your business. In context with this article, if you have any concern or query, you can write back to me. I would be happy to assist you.