11 Must-have Features in your Mobile App for better Success-rate

#Developing the perfect app with must-have app features for every business

There are various aspects that need to be looked into to design that ideal app. An app which will engage your users, the one on which they would like to spend some time on a regular basis let’s find out!

###USP and User Interface

During the designing stage, you need to identify the unique selling proposition that you have. What are you offering that others don’t? It is something that will decide the user experience.

###Intuitive Navigation
Always remember you are developing an app which solves some basic purpose in your user’s life, hence the initial app should be intuitive for the users. 

###Personalization
In a recent eMarketer survey, it was found that the number one expectation of smartphone app users from their apps was personalization. You can deliver personalized experiences to your users using demographic, contextual and behavioral targeting.

###Privacy
According to the mobile ecosystem forum, 69% of users have said that they would prefer to know how their personal data is being used. Privacy is of great concern as we are coming across cases wherein the user’s personal data (including credit card information) was stolen and sold on the dark web.

###Simplicity by all means
The UI of the app should be simple and easy to understand for the intended targeted audience.

###Enable reviews and feedback
A research done by Glispa indicates the value of reviews and feedback. According to this research, 93% of respondents said that they were somewhat likely to give feedback if the company explicitly asked for one and a more interesting fact is that 97% of respondents said that they were more likely to become company’s loyal customers if they knew that their feedback was implemented. Users love it when companies listen.

###Include analytics
For any business, getting relevant data about the user experience and expectations is important. Using analytics a more personalized experience can be crafted for your users. It is pretty difficult to analyze the ROI and track the progress of your app without analytics. 

###Social integration

Users love to share their favorite things on social media whether it is a discount offer or an article or a quality product.  Integrating a social media sharing feature will undoubtedly leave an everlasting impact.

###Keep the app size small
On average a smartphone user will have 35 apps installed on their phone. So keeping that in mind not all the phones come with huge storage space. Thereby, apps that are large might not fit all the android or iOS devices. Hence, it is essential that you keep the app size as small as possible.

###Include features according to their type or Genre

Certain features are app-specific, for example:  if you have an eCommerce app where users browse and buy products, you need to have a search feature with advanced filtering and sorting options.


###Push Notifications
Push notifications play an important role in keeping the user engaged even when the phone is locked.

(Courtesy: https://www.prismetric.com/11-must-have-features-in-your-mobile-app/)