AmazonのPM役割から見るPM像の一例

この本に書いている内容の要点を説明します。

- 本自体は普通に安いので、買って読んでみるのはいいですよ。
- 著作権とかもあるので、詳細な内容は本を見てください。図とかもある程度あるので

[Amazon Product Manager Interview: A Step by Step Approach to Ace the Product Manager Interview at Amazon](https://www.amazon.co.jp/Amazon-Product-Manager-Interview-Approach-ebook/dp/B01N076VUY)

最初の二章ぐらいはそういう話をしていて、第一章は一般的なPMの話で、第二章は実際にAmazonのPMの募集要項を使って第一章の責務をマッピングする感じになります。

一般的なPM
======

- Vision and strategy
    - プロダクトのビジョンニングとそれを達成するための戦略づくり
- Goals and initiatives
    - 具体的な目標、取り込み決めとKPI決め
- Product roadmap
    - プロダクトのロードマップ、そのままですね。
- Features
    - 目標に合わせて必要な機能を決める
- Prioritization and release roadmap
    - 機能の優先順位付けと実際の開発ー＞リリースのロードマップ
- Requirements
    - 機能の詳細仕様を決める
- Feature and requirements design
    - 仕様の具体的な実現手法をデザインやエンジニアと議論して決める
- Implementation
    - 他の役割と実際に連携して実装/実行などを推進する
- Release
    - 機能をリリースさせ、ビジネスを成立させる

AmazonのPM募集要項例
=====

とあるAWS PM募集要項から責務の内容を抜粋。英語版しかないけど、日本語のものがあったら追加します。
[元はこちら(そのうち切れるかもしれない)](https://www.amazon.jobs/en/jobs/567335/sr-product-manager)

>  Specific responsibilities include the following:


> · Creating the product strategy for the new service that appeals to unique needs and requirements of Enterprise customers
· Managing the entire product life cycle from strategic planning to tactical execution
· Launching the vision, product strategy and road map for our products and working with key stakeholders in the company to deliver on that vision, e.g. sales, partner team, international site leaders, etc.
· Defining product requirements documents based on an intimate knowledge of the specific market segments, target customers, and product
· Responsible for the go-to-market plan and enablement, working to insure that sales, SAs, Pro Serve, and the partner teams have what they need to be successful
· Driving sales by enabling business development and sales teams, leading calls with key customers, creating tools to support the success, helping to identify opportunities to increase that success
· Establishing goals and reviewing metrics to identify opportunities and deliver success
· Research and identify new opportunities for AWS to innovate on behalf of our customers

分けてみると
> · Creating the product strategy for the new service that appeals to unique needs and requirements of Enterprise customers

これはビジョンニングとストラテジーの話


>· Managing the entire product life cycle from strategic planning to tactical execution
· Launching the vision, product strategy and road map for our products and working with key stakeholders in the company to deliver on that vision, e.g. sales, partner team, international site leaders, etc.

これはロードマップの実装/実行の話

> · Defining product requirements documents based on an intimate knowledge of the specific market segments, target customers, and product

これは機能や仕様周りの話

> · Responsible for the go-to-market plan and enablement, working to insure that sales, SAs, Pro Serve, and the partner teams have what they need to be successful
· Driving sales by enabling business development and sales teams, leading calls with key customers, creating tools to support the success, helping to identify opportunities to increase that success

これはリリースとその後の運営の話

> · Establishing goals and reviewing metrics to identify opportunities and deliver success
· Research and identify new opportunities for AWS to innovate on behalf of our customers

これは目標とKPIの話。そして当たらな機能の話も入っている

よく見ればこの募集要項は実はPDCAの順で書いていることもわかります。


PMに求められるスキルセットの例
===
> PREFERRED QUALIFICATIONS

> · MBA or advanced degree in a related field preferred
· Previous experience managing Software-as-a-Service technology products and managed services.
· Understanding of the Enterprise services space, particularly database and analytics.
· Experience with building products and services for partners, resellers, managed services providers, and consulting companies
· Excellent oral and written communication skills with the ability to influence others internally and externally
· Ability to analyze quantitatively, problem-solve, and scope business requirements
· Ability to deliver initiatives from conception through completion
· Excellent speaking-listening-writing skills, attention to details, proactive self-starter.
· Ability to meet tight deadlines and prioritize workloads.
· Ability to develop new ideas and creative solutions.

これはベースラインの基本要求ではないが、基本的に持ち合わせた方がよいというもの

- MBAか関連分野のMaster以上な学位
    - 何らかの関連分野の専門家であること
- 担当するサービスに充分な知識がある
- BtoBのプロダクト開発(実装というわけではない)
- 対内、対外的なプレゼン力コミュ力
- 数値的に分析する能力
- 概念を実際なものにする能力
- ディテールに気を使う
- 締め切りを守り、優先順位を決める
- 新しいアイディアやソリューションを提供する

ちゃんと考えると日本においてもどれもPMには必要な気がします。

余談: CEOとの違い
===

> There is one distinction through between a CEO and a PM.
PMs have no direct reports. A CEO does.

違いがないらしい。PMはそのプロダクトのCEOである。