Pepsi-Man is the coca cola beverage Pepsi's mascot character; Japan's original character created using computer graphics. 

 Commercials 
Beginning in March of 1996, these commercials began airing on TV CM. Oonuki Takuya was in charge of the character plans and creation, and the American company Industrial Light & Magic (I.L.M.) was in charge of the computer graphics, but the work was not carried out in America. As a result of this, Pepsi-Man is not well-known outside of Japan. However, the Pepsi-Man commercials were not only broadcasted in Japan, but were also shown in Korea. 

The James Foundation was in charge of the music. The extravagant lineup for creating the music was the musical performer was Gt. George Doering, Ba. Neil Stubenhaus, the director was David Kemper, the choreographer was The Waters, and the Brass was the Jerry Hey Group.

Beverage free gifts and bottle cap crazes were produced, opening prizes such as the 2001: A Space Odyssey film's presents and Pepsi-Man's car, a Chevrolet Corvette present, were newsworthy high prizes that were implemented as a series of one-by-one rewards. 

In November 2006, at ACC CM FESTIVAL（currently ACC TOKYO CREATIVITY AWARDS), Pepsi-Man was awarded the 36th annual ACC award for TV commercials. Furthermore, it was chosen to be No.72 For "100 Heisei Commercials" from Heisei's 8th year.

In 2003, Pepsi Twist was released for sale and Pepsi-Man reappeared in the media as "Pepsi Twist-Man" with a lemon-colored knitted hat on his head. Furthermore, a woman character known as "Diet Pepsi Twist-Woman" also appeared. 

Additionally, Suntory Food International's online newspaper "J-CAST Trends" released information stating that as a result of marketing strategy changes, there has not been active advertisement for Pepsi-Man since around the year 2000. 

 Character Establishment 
The official setting for Pepsi-Man's backstory: NASA was working with and studying a mysterious space metal that began to move around with intention. In the vicinity, a research worker had a Pepsi Cola that they were drinking and the metal began to fuse so Pepsi-Man was born. Pepsi-Man's height is 190cm and weight is 95kg.

Pepsi-Man saves weak people and promotes justice while making a heroic entrance; people in unfortunate circumstances are saved and Pepsi Cola is delivered to help those that are in need. Pepsi-Man's weakness is that "Coolness does not linger for more than 15 seconds," which highlights his dodgy and foolish side, but he is represented as a friendly character within his commercials. These commercials gained a following so they were able to be serialized. 

In the beginning, there was originally a thick red line that went from his chest downwards, and above this there was a Pepsi logo that was designed to be there. After the package design was renewed in 1998, this was changed to be from his left left shoulder to his right abdomen, and there was a blue coloring underneath that. No matter which design is used, they both always have a chain necklace that is a bit large, and there is a shaking noise that is omitted with Pepsi-Man runs. 

At the end of the commercials, there is a demonstration which is representing Pepsi-Man's last fall. For example, Pepsi-Man jumps while snowboarding and is unable to land properly on his board, so he fails and is lying there: the commercial showed a Pepsi Cola can that was laying on its side, which looked to be as though Pepsi-Man were lying on a stretcher after his fall. 

 Media Franchises 
A relay novel was published on the Web written by a general contributor under the editorial supervisor Koukami Shouji.

In the year of 2005, a Transformers tie-in collaboration known as "Campaign Commander Pepsi Convoy" was released, where the setting is referred to as "created by NASA, this is a creation that willingly took the metal shape of a Convoy" in which this is presumed to be one of Pepsi-Man's morphing forms that can assume another shape.

 CD Singles 

 JAMES&GANG/PEPSI MAN （ZAIN RECORDS, July 27, 1996, Released for Sale July 13, 1998）
 This was released before and after the renewal dates. Before the renewal, there was an original song and two MIX songs included for a total of three. After renewal, the original and "FLYING TO THE STARS〜2001 Universal Journey〜" (two songs) were recorded differently. 

 Games 

Fighting Vipers（SEGA, August 30, 1996, Sega Saturn）
 3D Fighting Game. Japanese SEGA Saturn limited edition collaboration project; Pepsi-Man was a hidden character that participated in it. 
Pepsi-Man（KID, March 4, 1999, PlayStation）
 Pepsi-Man is the protagonist of this 3D action game, with similar screen layout to "Crash Bandicoot", and the game's contents are like "Metro-Cross". Pepsi Cola advertisement are woven into the game and the worldview as well as the story are extremely nonsensical. Furthermore, in the middle of the stage demo scenes, live action film is utilized; the actor Mike Butters is doing Pepsi advertisement by speaking to the players and saying lines like "Not too bad" and "Pepsi for TV Games".

 Novels 

 Pepsi-Man (Written by P.E.P., Cultural Company, September 28, 1996, ）

 Footnotes 

 Notes 

 Sources 

 References