Imbituba

Imbituba, a municipality in Southern Santa Catarina, is home to Praia do Rosa, a renowned beach village, roughly 75 km southwest of Florianópolis in the state of Santa Catarina, Brazil. == Understand == Between Garopaba to the north and downtown Imbituba to the south, it is highly regarded for its crescent-shaped bay, rolling green hills, and prominent surf culture. Discovered by surfers in the 1970s, the village has evolved from a quiet fishing outpost into an eco-tourism hub. It forms part of the Right Whale Environmental Protection Area (APA da Baleia Franca); between June and November, southern right whales nursery along the coast and can frequently be spotted close to the shore. == Get in == By car: From Florianópolis, drive south along the paved BR-101 highway to the access exit for Garopaba/Imbituba, then follow the local unsealed roads leading into the village. By bus: Regional buses run from the Florianópolis central bus station (Rita Maria) to nearby Garopaba or Imbituba. From there, local municipal buses or taxis connect directly to the beach area. == Get around == == See == 1 Imbituba Whale Museum (Museu da Baleia de Imbituba), R. Itagibá, s/n - Vila Alvorada, Praia do Porto, ☏ +55 48 3255-0268. W-F 08:00-12:00, 13:00-17:00; Sa-Su 09:00-17:00. (updated Jul 2026) National Right Whale Conservation Center (Centro Nacional de Conservação da Baleia Franca), Praia do Itapirubá (11 km from town). == Do == Surfing and Water Sports: The bay is divided into Rosa Norte and Rosa Sul, both offering consistent, high-quality breaks that host national and international surfing events. The adjacent Ibiraquera lagoon and beach area are prime locations for windsurfing and kitesurfing. Whale Watching: Peak observation occurs from August to October. Local viewpoints along the northern and southern cliffs offer excellent land-based vantage points. Hiking: Several coastal trails (trilhas) wind through the Atlantic rainforest hills, connecting Praia do Rosa to neighboring beaches like Praia Vermelha to the north and Luz to the south. == Buy == == Eat == The main village center and the roads winding down toward the beach host a diverse culinary footprint, ranging from traditional seafood eateries serving local prawns to contemporary international bistro dining. == Drink == == Sleep == 1 Praia do Rosa Pousada Remora, Rua Caminho do Rei 803, ☏ +554 83356050, remora@pousadaremora.com.br. Check-in: Noon, check-out: Noon. On top of the hillock, with nice views of the lagoon and Rosa beach. Big breakfast buffet on a room with panoramic.windows. (updated Jan 2020) === Splurge === Ibirahill, Estrada Geral da Ibiraquera, s/n, Imbituba - SC, 88780-000 (Located on the hills overlooking the Ibiraquera region, adjacent to Praia do Rosa.). Check-in: 15:00, check-out: 11:00. Independent seasonal rental houses featuring heated pools and spas - architecture focused, full kitchens, and private panoramic decks. R$ 500 - R$ 1,500 per night (seasonally dependent). (updated Jun 2026) == Connect == == Go next ==