McDonald’s

МакДональдз (анг.: McDonald's) — американонь корпорациясь. Кяльвалсь Ashenfelter, Orley, and Štěpán Jurajda. "Minimum Wages, Wages, and Price Pass-Through: The Case of McDonald’s Restaurants." Journal of Labor Economics 40.S1 (2022): S179-S201. (анг.) Bryman, Alan. "McDonald's as a Disneyized institution: Global implications." American Behavioral Scientist 47.2 (2003): 154–167. (анг.) Derdak, Thomas and Jay P. Pederson, ed. (2004). "McDonald's". International directory of company histories (3rd ed.). St. James Press. pp. 108–9. ISBN 978-1-55862-512-9. (анг.) Eckhardt, Giana M., and Michael J. Houston. "Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China." Journal of International Marketing 10.2 (2002): 68-82 (анг.) Evans, Stephen (2004). "McDonald's: The journey to health". BBC News. (анг.) Kincheloe, Joe. "The complex politics of McDonald’s and the new childhood: Colonizing kidworld." International Critical Childhood Policy Studies Journal 4.1 (2011): 1-46. (анг.) Kincheloe, Joe L. The sign of the burger: McDonald's and the culture of power (Temple University Press, 2002). (анг.) Kottak, Conrad P. "Rituals at McDonald's." Journal of American culture 1.2 (1978): 370-376 (анг.) Kroc, Ray. Grinding It Out: The Making of McDonald's, 1977 ISBN 0809282593 (анг.) Langert, Bob. The battle to do good: Inside McDonald’s sustainability journey (2019). (анг.) Livesey, Sharon M. "McDonald's and the Environmental Defense Fund: A case study of a green alliance." Journal of Business Communication (1973) 36.1 (1999): 5-39. (анг.) Love, John F. McDonald's: Behind The Arches (1995). (анг.) Napoli, Lisa. Ray & Joan: The Man Who Made the McDonald's Fortune and the Woman Who Gave It All Away 2016 ISBN 1101984953 (анг.) Ram, Uri. "Glocommodification: How the global consumes the local--McDonald’s in Israel." Current Sociology 52.1 (2004): 11–31. (анг.) Royle, Tony. Working for McDonald's in Europe: the unequal struggle (Routledge, 2004). (анг.) Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal by 2001 ISBN 0395977894 (анг.) Smith, Andrew F. ed. Encyclopedia of Junk Food and Fast Food (2006) (анг.) Tien, Nguyen Hoang. "Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam–the McDonald’s Case and the Fast Food Sector" International journal of research in marketing management and sales 1.2 (2019): 44–50. (анг.) Vignali, Claudio. "McDonald’s: 'think global, act local'–the marketing mix." British food journal (2001) (анг.) Watson, James L., ed. Golden arches east: McDonald's in East Asia (Stanford University Press, 2006) (анг.) Ушеширень кучфтемат Официалонь лопа (анг.) McDonald’s «Encyclopedia Britannica» (анг.)