Lobbying registration dated 2026-03-04
Registrant: Rose Butler
Client: 360°kids
Targeted institutions:
Canada Mortgage and Housing Corporation (CMHC)
Employment and Social Development Canada (ESDC)
Finance Canada (FIN)
Housing, Infrastructure and Communities Canada (HICC)
Treasury Board Of Canada Secretariat (TBS)
Prime Minister's Office (PMO)
House of Commons
Public Health Agency of Canada (PHAC)
Federal Economic Development Agency for Southern Ontario (FedDev)
Privy Council Office (PCO)
Health Canada (HC)
Government funding received:
Institution: Simcoe Muskoka Family Connections
Amount: 10036.00
Institution: Dnaagdawenmag Binnoojiiyag Child & Family
Amount: 147840.00
Institution: Municipality of York Region
Amount: 4427277.00
Institution: Human Resources Development Canada
Amount: 892220.00
Institution: Ontario Trillium Foundation
Amount: 81100.00
Institution: Ministry of the Solicitor General
Amount: 214561.00
Institution: Ministry of Children, Community and Social Services
Amount: 2031174.00
Institution: Toronto and York Region Children's Aid Society
Amount: 451694.00
Institution: United Way Greater Toronto
Amount: 1922207.00
Lobbying activity details:
Integrate funded mental health, mentorship, and early intervention supports into YESS-funded placements.

360°kids will communicate with federal officials regarding the redesign and delivery of the Youth Employment and Skills Strategy (YESS), to ensure that funded mental health and wraparound supports are embedded alongside employment placements. Advocate for including dedicated federal funding (through contribution agreements and/or program requirements) for counselling, mentorship, early intervention, literacy and peer supports delivered by community partners. Ensure supports are available for youth facing barriers such as homelessness, disability, newcomer status, and Indigenous identity. Improve outcomes such as training completion, job retention, well-being, and reduced crises or program dropouts.
Affordable Housing (including within Build Canada Homes) by incorporating youth housing, homelessness prevention, and wraparound supports.

360°kids will communicate with federal officials regarding the design and implementation of Build Canada Homes alongside the important goals of federal departments (including Finance, PSPC, and Health) and agencies, and related federal housing measures. Advocate to ensure youth supportive/transitional housing and homelessness prevention are incorporated into program objectives, eligible activities, and funding criteria. Recognize the role of wraparound supports (mental health, employment, family/natural supports) in stabilizing youth housing outcomes. Advance pilot opportunities with community partners such as 360°kids to demonstrate scalable approaches and measurable outcomes.
Data and outcomes reporting capacity – support to expand tracking and align reporting with federal priorities.

360°kids will communicate with federal officials regarding resources and supports to expand data tracking capacity and outcomes reporting, including where such capacity can be supported through program funding. Will advocate to increase support to expand data tracking capacity for housing and employment outcomes. Aligning reporting with federal priorities and program reporting templates to demonstrate measurable results for youth, communities, and the broader economy.
Align youth employment and housing policy to reduce downstream pressure on shelters, emergency rooms, and the justice system.

360°kids will communicate with federal officials regarding integrated approaches that align housing, health, and labour priorities to improve outcomes for vulnerable youth. Will promote integrated program design that connects employment placements with stable housing supports and mental health interventions. Advance prevention and early-intervention models that reduce reliance on emergency rooms, shelters, and the justice system. Support federal investment in the capacity (including data tracking) needed to measure outcomes across housing stability, employment retention, and well-being.
Modernize and recapitalize YESS into a year-round Youth Hiring Incentive (YHI).

360°kids will communicate with federal officials regarding modernization and recapitalization of the Youth Employment and Skills Strategy (YESS), including changes to the Canada Summer Jobs (CSJ) program. Advocate to expand short, time-limited placements into a year-round Youth Hiring Incentive for youth aged 18-29 who are not in full-time study. Support longer, more stable placements that reflect current labour-market realities and enable retention and progression. Structure delivery through multi-year contribution agreements with community partners and predictable incentives for employers, with enhanced supports/top-ups for barriered youth (e.g., homelessness, disability, newcomer and Indigenous youth).
Sector-specific youth pathways, train-the-trainer models, and employer partnerships.

360°kids will communicate with federal officials regarding funding streams and program models that strengthen youth workforce pathways and employer partnerships. Advocate for funding streams that invest in train-the-trainer programs and sector-specific youth pathways (including trades, technology, culinary, PSW/social work, environment). Promote models that link employment and skills development to mental health and housing stability supports for older youth with barriers and those underrepresented in the job market. Encourage stable, outcomes-based funding that supports onboarding and retention, particularly for equity-deserving youth.
Youth mental health and addictions – community capacity and operating funding

360°kids will communicate with federal decision-makers regarding youth mental health and addictions priorities, with a focus on expanding access and community capacity. Will seek to help identify and shape upcoming federal youth mental health funding mechanisms (including how community-based organizations can access health-specific funding streams). Advocate for operating funding models that enable youth-serving organizations to deliver prevention, early intervention, and wraparound supports. Position 360°kids' integrated prevention and wraparound model as a value-for-money investment that reduces downstream costs in emergency care, policing, and social services. Ensure youth voice and equity perspectives are incorporated into youth mental health and addictions policy and funding approaches.
Apply an equity and housing-stability lens across YESS and align it with federal housing investments.

360°kids will communicate with federal officials regarding the objectives, eligibility criteria, and reporting requirements for YESS-funded programming, to better integrate equity and housing stability outcomes. Recognize housing stability, homelessness prevention, and equitable access to opportunity as core objectives within YESS frameworks, calls for proposals, and reporting templates. Advocate for the inclusion of outcome measures and equity benchmarks for rural/remote, Indigenous, newcomer, racialized, and disabled youth. Align youth employment programming with federal housing and health investments so that youth-focused prevention, housing, and wraparound supports are eligible and/or prioritized where appropriate.