Lobbying registration dated 2026-02-13
Registrant: Keith Degrace
Client: Red Bull Canada Ltd.
Targeted institutions:
Treasury Board Of Canada Secretariat (TBS)
Invest in Canada Hub
Global Affairs Canada (GAC)
Canadian Food Inspection Agency (CFIA)
Transport Canada (TC)
Parks Canada (PC)
Canadian Heritage (PCH)
Intergovernmental Affairs Secretariat (IGA)
Finance Canada (FIN)
House of Commons
Agriculture and Agri-Food Canada (AAFC)
Privy Council Office (PCO)
Senate of Canada
Health Canada (HC)
Environment and Climate Change Canada (ECCC)
Prime Minister's Office (PMO)
Innovation, Science and Economic Development Canada (ISED)
Canada Border Services Agency (CBSA)
Canada Economic Development for Quebec Regions
Acts: Food and Drugs Act
Government funding received:
Lobbying activity details:
Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events
Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.
Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide
Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.
Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs
Health Canada's Healthy Eating Strategy - changes to food/beverage labeling and advertising/marketing provisions.
Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks.

Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada.

Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.
Food and Drugs Act, labeling and ingredients, supplemented foods
Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels
Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.