Lobbying registration dated 2026-02-03
Registrant: Jonathan Alter
Client: Diageo Canada
Targeted institutions:
Transport Canada (TC)
Environment and Climate Change Canada (ECCC)
Finance Canada (FIN)
Prime Minister's Office (PMO)
House of Commons
Global Affairs Canada (GAC)
Federal Economic Development Agency for Southern Ontario (FedDev)
Senate of Canada
Health Canada (HC)
Government funding received:
Institution: Government of Manitoba
Amount: 39457.50
Lobbying activity details:
•	Engaging with Health Canada, Public Health Agency of Canada and Foreign Affairs on WHO’s Global Alcohol Strategy and actions undertaken by the industry in Canada to reduce harmful drinking.
•	Trade policy as it relates to the import and export of spirits.
•	Environmental policy as it relates to the alcohol industry.
•	Tax policy on alcohol related to the enabling environment and competitiveness of spirits (addressing the impact of the escalator excise tax on the alcohol industry).
•	Interprovincial trade barriers related  to spirits business.