Lobbying registration dated 2026-02-24
Registrant: Alison Simpson
Client: CANADIAN MARKETING ASSOCIATION
Targeted institutions:
Canadian Heritage (PCH)
Elections Canada
Intergovernmental Affairs Secretariat (IGA)
Justice Canada (JC)
Employment and Social Development Canada (ESDC)
Finance Canada (FIN)
Prime Minister's Office (PMO)
House of Commons
Innovation, Science and Economic Development Canada (ISED)
Competition Bureau Canada (COBU)
Office of the Privacy Commissioner of Canada (OPC)
Global Affairs Canada (GAC)
Immigration, Refugees and Citizenship Canada (IRCC)
Privy Council Office (PCO)
Senate of Canada
Acts: Competition Act
Government funding received:
Institution: Innovation, Science and Economic Development
Amount: 11073129.00
Lobbying activity details:
Discussions on the collection, handling, and use of data by companies and government institutions.
Engage in dialogue on the impact of trade agreements and tariffs, including the CUSMA, on marketing and its’ related services.
Engage in discussions regarding the evolution of privacy laws and regulations that impact marketing practices. Our aim is to contribute to the development of policies that effectively protect consumers while supporting innovation and economic growth in Canada's marketing sector.
Engage in discussions and consultations regarding the evolution of legislation, such as privacy, artificial intelligence and intellectual property laws that impact the competitiveness of marketing practices.
Provide input on immigration and training policies that support Canadians in finding meaningful employment and assist employers in securing skilled workers, particularly in areas such as marketing and AI.
Contribute insights to policy development aimed at growing Canada's digital economy to support competitiveness, including AI activities in the marketing sector.
Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.
Engagement with government on taxation matters, including proposed digital services tax.