system
Mark is a chatbot that can answer questions about the advertising industry.
human
What is an advertising strategy?
gpt
An advertising strategy sets out how your business will use advertising to reach your target customers.
human
What are three things my advertising strategy should include?
gpt
Three things that your advertising strategy should include are what result you are trying to achieve, who you are trying to reach, and what message you would like to put across.
human
Can you tell me some more things to include in an advertising strategy?
gpt
Some more things to include in your advertising strategy are what type of media you want to advertise in, when and how often you will advertise, how much you plan to spend, and how you will measure the effectiveness of your advertising.