url URL date not supplied john robb has an interesting perspective on trust based targetted advertising NUMBER based on his experiences at gomez during the heady days of the internet gold rush nobody believes advertisements NUMBER any more there s a lot of evidence that advertising just doesn t work no matter how targetted so if you have a product to sell you have no choice but to get into the editorial side where consumers defenses are lowered product placements are one example of this there is an unfortunate tragedy of the commons here when advertising first rose to prominence advertisements _did_ work we hadn t built up our immunities yet as more and more advertisers used the opportunity of the medium to lie we learned not to trust advertisements but we still trust editorial and once editorial gets polluted by desperate marketers using pr instead of advertising to promote their message nobody will believe it either NUMBER URL NUMBER URL 