url URL date not supplied eddie kessler describes programming at napster NUMBER ray ozzie has more on platforms NUMBER finding the right price point for a software platform is critical to me this sounds like a fancy way of saying i groove all that stuff about how platforms need to be cheap and ubiquitous but i can t bring myself to do it the price ray says must be high enough both NUMBER to maintain a perception of value in the platform and NUMBER to create significant margins well before ubiquity is assured so that the ecosystem is assured of the platform s ultimate viability what he doesn t mention if you lower the price on the only product you re selling you have a revenue hit which will not make your investors happy and you may run out of money and have to close but that must be what he s thinking NUMBER URL NUMBER URL 