url URL date NUMBER NUMBER NUMBERtNUMBER NUMBER NUMBER NUMBER NUMBER with project budgets in the multiple millions of dollars and virtually no margin for error more and more development teams are under tremendous pressure to come out on top of the entertainment software market s cutthroat competition no team manager wants to contemplate dropping the ball when creating the vivid graphics necessary to help make a game a success electronic arts the sims franchise is an excellent example of this pressurized situation this article highlights the critical issues that govern the high volume asset production needed for today s most demanding games 