Online:Crown Store

thumb|right|A player with the Crown Store menu open 
 
The Crown Store is an in-game store which allows for the purchasing of exclusive content, such as items and DLC.   Crowns are the currency required to buy things from the store, and can be purchased separately or obtained by paying for an ESO Plus subscription. There is no way to earn Crowns in-game.

Crowns and Crown Store items cannot be sold or transferred to other accounts.

If you have an account on both megaservers, you will be able to use your Crowns on both servers; however, any items purchased will remain on the server that they were purchased on.

The Crown Store has new items added monthly. The items may have themes: if there is a DLC based on Daedra, for example, then there may be items in the shop that are Daedric-themed. Items in the Crown Store have a "preview" function, so that you can see what an item looks like with your character before purchasing it. 

For a list of items, see one of the following links:

Crown Crates
DLC
Quest Starters
Upgrades
Utility
Houses
Furniture
Style Parlor
Crafting
Wardrobe
Dyes
Mounts
Non-Combat Pets

Obtaining Crowns


The following table summarizes the rates of return, rounded to hundredths of a crown per dollar. The entries with parentheses are the Crown allotments that come from an ESO+ subscription. In the Crowns column, the table lists the total number of Crowns received and the length of the subscription. In the Cost column, the total cost is listed with the monthly cost in parentheses.


 

Gifting
Update 18 introduced gifting to the Crown Store, which allows players to gift Crown Store items to other players directly. 

Certain criteria must be met before the ability to gift is unlocked; new players need to become an ESO Plus member or make a Crown Pack purchase and wait 30 days in order to gain the ability to gift. Existing players who have never purchased Crown Packs or ESO Plus must also make a Crown Pack purchase and wait 30 days. Players with an existing history of purchases and ESO Plus membership will have gifting unlocked for them.

The gift recipient has 14 days to accept or decline the gift. If they decline then it returned to the original sender who is unable to make use of it themselves, although they can resend it or send it to a different player. Player Housing and "instant unlock" items like Bag Space Upgrades and Curse of Vampirism are not able to be gifted at this time.

Senders can write a personal message or choose from a small selection of preset messages, listed below:

 

Likewise, those who receive gifts can do the same with thank-you messages, the presets of which are listed below:
 
 

Special Offers
 

Crown Store Showcase
 

Notes
On Xbox One the Crown Store can be used to buy ESO Plus subscription time from the Xbox Marketplace. PS4 ESO Plus subscriptions must be bought through the PlayStation Store.
A "Pay to Lose" category was added to the Crown Store for April Fools' Day 2017, as a reference to the "Pay to Win" trope often associated with subscription-free MMO games which gain revenue through a cash shop. It contained a level 1   two-handed weapon and a level 1   heavy helmet. 
Lore snippets taken from the Crown Store Showcase series can be read here.
Anyone with an existing account at the time of the change to Tamriel Unlimited - whether with an active subscription or not - was given 100 crowns for every month that they had been subscribed.
Anyone with an active subscription at the time of the change to Tamriel Unlimited was given 1500 crowns per month remaining (with 0-30 days counting as 1 month, 30-60 counting as 2 months, and so forth).
Players who originally created an ESO account with ZeniMax but later switched to the Japanese version lost all remaining Crowns upon making the transition to DMM.