Oblivion:Merchants

This article provides a list of all the merchants in the game of Oblivion. Details of commerce are discussed on separate pages, including base prices, merchants' available gold, and bartering. All of these aspects of commerce are influenced by the Mercantile skill.

A separate page is devoted specifically to Spell Merchants.

Overview
Before your character reaches Master level in Mercantile, there are two statistics that are important in making it possible to get good deals when selling items: the merchant's available gold and the merchant's Mercantile skill. Once you reach Master level, however, only the available gold is important, as buy and sell prices are fixed at 100%. There are several standard values for these statistics; most merchants fall into one of the following groups:


Base Game
If you don't have any of the plug-ins mentioned in the next section, there are three merchants in the base game who provide notably better merchant services than average:
Sinderion in the basement of the West Weald Inn (Skill 8, 400-1400 gold) - Sinderion has the lowest mercantile skill in the base game outside of the Dark Brotherhood's two merchants ('''M'raaj-Dar (Skill 6, 400-900 gold) and the Dark Brotherhood Mage'''; (Skill 5, 300-800 gold)), so he's the best place to sell cheap items like extra Alchemy potions by far. He also offers Seeking Your Roots, which helps you increase your Disposition with him. However, due to a bug his inventory doesn't reset, so after many items are sold loading his inventory may take a while.
Varel Morvayn at Morvayn's Peacemakers (Skill 40, 1200-2200 gold) - Varel is the best for expensive goods. Unlike the other exceptions, he will buy weapons and armor — the main money-maker for most players — without the need to first reach Journeyman skill.
Daenlin, in the Archer's Paradox (Skill 40, 1000-2000 gold) - Daenlin doesn't have as much gold as Varel, but is as good or better than most merchants for items worth 600 to 1000 gold.
Rindir in the Imperial City Market District, Felen Relas in the Anvil Mages Guild, and Sabine Laul in the Chorrol Fighters Guild (Skill 30, 600-1600 gold) - All are good choices for beginning characters (until about level 12, when the more valuable loot appears). Even though Rindir sells mainly mage staffs, he buys all weapons and armors only until level 49 Mercentile. Sabine Laul buys only armor, weapons and misc. items and Felen buys all alchemy and miscellaneous items until level 49.
Jensine (Skill 30, 600-1600 gold) isn't as good as certain other vanilla merchants, but considering the fact that she's located centralized in the Imperial City and buys all items make her a good alternative.

Official Plug-ins
In addition, four plug-in-only merchants have more than 1200 available gold:
 
Nilphas Omellian at the  Merchants Inn; added by Fighter's Stronghold (Skill 40, 2000-3000 gold) - Unlike Aurelinwae, you can invest in his store, so at Master level he has 3000 available gold. His mercantile skill is moderately good, however, so for items less than 2500 in value he won't be as good as Aurelinwae.
Rowley Eardwulf at the Wawnet Inn; added by Vile Lair (Skill 44, 2000-3000 gold) - As with Nilphas, you can invest in Rowley's store, bringing his available gold up to 3000 at Master level. However, his Mercantile skill is slightly higher than Nilphas's.
Khafiz at the Dunbarrow Cove; added by Thieves Den (Skill 48, 1500-2500 gold) - Khafiz becomes available after purchasing the "Fence" upgrade for 1000 gold. Provides training in Mercantile up to level 75, whereupon it is possible to invest in his store. He will buy stolen goods even if you're not in the Thieves Guild, and has the lowest Mercantile skill (competitors 60+), making him the best fence in the game.
Kovan Kren, Jak Silver (both skill 5, 600-1100) and Melliwin (Skill 6, 600-1100) all have the cheapest prices of any fence in the game. Together they can buy pretty much every item as well.

Bad Deals
There are also merchants who offer worse bargains than usual:
Fences — Fences have higher Mercantile skills compared to gold available, often 10 higher, and sometimes even more than that. The incomparable Fathis Ules has a Mercantile skill of 100 (Master) and 1500 gold.
Inns — Inns often have bad rates, especially outside of cities. But then inns usually have only 50 gold anyway.
Suurootan at Novaroma (Skill 36, 600 gold) - Apart from fences, he is the only merchant with 600 gold who does not have a skill of 30.
Etira Moslin, Hackdirt (Skill 100, 200 gold).  Like all residents of Hackdirt, she automatically has a very low disposition towards the player, and after completing a certain quest she will become hostile and can no longer be spoken to.
Batul gra-Sharob and Sigrid (Skill 100, 200 gold) — The two merchants at the Kvatch encampment are Masters of Mercantile but have only 200 Gold.
Shady Sam (Skill 51, 400 gold) — Sam is worse than other low-end merchants, but does have a lot of lockpicks.


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Notes
Merchants in Oblivion do not sell the same thing every time you go into their shop and they may never sell a certain particular item (unlike those in Morrowind). The merchants will sell better items as your level increases.

Typically, better values are obtained from merchants with poor Mercantile skill. However, these merchants also generally have less available gold, and so a much lower value may be expected for expensive items. Similarly, merchants with high Mercantile skill will typically offer worse values, but usually have a larger amount of gold and so may be able to offer a more attractive value for expensive items.

The following tables list all of the NPCs who provide any merchant-type services. In some cases, the merchants will never actually buy or sell any items, but it is still possible to invest in their store (for those interested in statistics for 100% Completion) and therefore they have been included.

 
Merchants
Anvil


Bravil

  

Bruma

  

Cheydinhal


Chorrol


Imperial City

   

Kvatch


Leyawiin

 If you have the Unofficial Oblivion Patch installed, S'drassa is no longer a merchant.

Skingrad


Other

  For leveled merchants, the provided mercantile skill is their skill at level 1. Their skill will typically increase by 1 or 1.5 skill points per level. See each individual merchant's page for details.

Shivering Isles
For a list of Shivering Isles merchants, see the Shivering Isles Merchants page.