Online:PC/Mac Store

The Elder Scrolls Online PC/Mac Store allows online purchasing of digital copies of the game along with exclusive paid content in the form of items and services for the PC and Mac versions of the game. Equivalent content is available for Xbox One and PlayStation 4 versions through the XBL Marketplace and PSN Store. For Steam versions of the game, content must be purchased through the Steam Store, and players can only purchase one of each kind of Crown Pack from the Steam Store once every two weeks.

The latest Chapter and its Collector's Edition can also be purchased here.

Items & Services
ESO Plus Membership
Purchase membership to the ESO Plus Premium service. This is available for $14.99 / €12.99 / £8.99 per month, with discounts available for buying a longer duration up to a maximum of 12 months.
 

Crown Packs
thumb|right|1500 Crown Pack
Purchase Crowns for use in the in-game Crown Store.

;750 Crown Pack
:$7.99 / €6.99 / £4.79
;1500 Crown Pack
:$14.99 / €12.99 / £8.99
;3000 Crown Pack
:$24.99 / €20.99 / £14.99
;5500 Crown Pack
:$39.99 / €34.99 / £23.99
;14,000 Crown Pack
:$99.99 / €84.99
;21,000 Crown Pack
:$149.99 / €124.99
 

Newcomer Pack
thumb|300px|right|Newcomer Pack
:Slither into your Tamrielic journey with the Newcomer Pack, featuring an exclusive Salamander pet, 1,500 Crowns for use in the Crown Store, as well as a 150% Experience Scroll to aid in your adventures.
The Newcomer Pack is a bundle which can be purchased from the online store for €9.99. It includes the exclusive Flame Skin Salamander pet, 1,500 Crowns, and one  . It first became available on June 4, 2019, alongside the release of Elsweyr on PS4 and Xbox One.

On Xbox the pack instead includes a Toxin Skin Salamander. 
 

The Hailcinder Mount Pack
thumb|300px|right|The Hailcinder Mount Pack
:Ride into your Tamrielic journey with the Hailcinder Mount Pack, featuring an exclusive Vale Elk Mount, 3000 Crowns for use in the Crown Store, as well as a Pledge of Mara Scroll to aid in your adventures.
The Hailcinder Mount Pack is a bundle which can be purchased from the online store for €24.99/£19.99 GBP. It includes the exclusive Hailcinder Vale Elk mount, 3,000 Crowns, and one Pledge of Mara. It first became available on September 16, 2020. The mount is delivered via in-game mail as a  .
 

Removed Items & Services
Palomino Horse
thumb|right|Palomino Horse
The Palomino Horse was first sold on the website for $14.99/€11.99 soon after launch (see note).
 

Imperial Edition Upgrade
thumb|right|Imperial Edition upgrade
At launch, standard accounts could upgrade to the digital Imperial Edition through the online store for $20/€25. This must now be done through the in-game Crown Store (see note).
 

Tamriel Unlimited and Account Copy for Consoles
 
From April 9 to May 9 2015, accounts which purchased ESO before June 30 2014 were given the option to purchase a digital copy of the game along with an account transfer for $20.00 / €14.99 / £12.99 for both PS4 and Xbox One. The account transfer would copy all characters and items over to the console megaservers, including Imperial Edition upgrades, and is therefore the only way to obtain certain items on the console. Copying accounts would not delete characters from the PC/Mac megaservers, allowing for continued play on both. Accounts could also be transferred to both consoles, resulting in three copies, but the transfer cost must be paid twice.
 

Notes
The Imperial Edition Upgrade and Palomino Horse previously on sale in the Store were moved to the in-game Crown Store. This has resulted in them subsequently being bound to the server on which they are purchased, so they will need to be purchased twice to be used on both servers. Purchases of the upgrade and mount that were made before they were moved to the Crown Store have remained account-wide, and are available on both servers.  The Palomino Horse has since been removed from the Crown Store and is therefore no longer available for purchase.
Before the advent of the Crown Store, a number of pets were seemingly intended to be store purchases. These included: Pet Rufous Mudcrab, Pet Banekin, Pet Housecat, Pet Pony Guar, Pet Crony Scrib, Pet Argozog, Pet Retriever, Pet Scamp, Pet Scuttler, and Pet Wolfhound.

External Links
Elder Scrolls Online Store