Turning silver into gold : how to profit in the new boomer marketplace /
Furlong, Mary S.
Upper Saddle River, N.J. : FT Press,
2007.
Includes bibliographical references and index.
A global overview of the boomer market -- The business of health -- Travel : an adventure for the heart, mind, and soul -- It's your passion : make it happen --Sex and romance : I'll have what she's having -- Jeans, jeans, you're young and alive -- Gimme shelter- and a whole lot more -- A family of our own choosing -- Eldercare : the new midlife crisis -- Financing your dream -- On the age beat : the media and the message -- Growing the boomer business : sales and marketing strategies that really work -- The class act : gold at the end of the rainbow.
Target marketing
Baby boom generation
Older consumers
Consumer behavior
Investments