Revenue Management [electronic resource] : A Practical Pricing Perspective /
Yeoman, I.editor.
McMahon-Beattie, U.editor.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Description based upon print version of record.
Includes bibliographical references and index.
pt. 1. Revenue management theory and issues -- pt. 2. Applications.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Management.
Organization.
Planning.
Accounting.
Bookkeeping .
Leadership.
Finance.
Management.
Organization.
Accounting/Auditing.
Business Strategy/Leadership.
Finance, general.