The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker /
Swaim, Robert W.
San Francisco, Calif. : Jossey-Bass,
2010.
Peter F. Drucker is known as the 'father of modern management', and, since his death in November 2005, interest in him, his concepts and his books has only grown. In this book Robert W. Swaim outlines Drucker's growth strategies and marketing insights.
Includes bibliographical references and index.
Peter F. Drucker is known as the 'father of modern management', and, since his death in November 2005, interest in him, his concepts and his books has only grown. In this book Robert W. Swaim outlines Drucker's growth strategies and marketing insights.
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Management.
Marketing.
Success in business.