The Changing Nature of Doing Business in Transition Economies [electronic resource] /
Marinov, M.editor.
Marinova, S.editor.
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.
Description based upon print version of record.
Cover; Contents; List of Figures; List of Tables; Notes on Contributors; 1 Introduction; 2 Grading Up or Fading Out?: The Elusive Destiny of Psychic Market Proximity-Seeking Subsidiaries in Central and Eastern Europe; 3 EU Enlargement and Inward FDI in Central Europe: An Evolutionary Game Approach; 4 Globalizing Brands?: Brand Strategies of Western Multinational Corporations in Central and Eastern Europe; 5 Luxury Consumption in Emerging Markets; 6 The Brewing Industry in CEE: Growth and Development; 7 Special Economic Zones in Russia: Can They Lead to an Economic Boom Similar to the Chinese?
8 The Changing Russian Economy: Export Channel Strategies of Japanese Companies9 Investing in a Transition Economy: Motives and Modes of Foreign Direct Investment in Poland; 10 Kissing the Frog: The Changing Nature of Doing Business in Romania; 11 Celebrity Endorsement in Brand Management in Croatia; 12 An Institutional Perspective: The Changing Role of the State in Entrepreneurship Developmen tin Post-Communist Albania; 13 E-marketing Strategies in Emerging Markets: Tourism Industry in Bosnia and Herzegovina; 14 Transformation of the Estonian Banking System: From Uncertainty to Stability
Index
Includes bibliographical references and index.
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.
Marketing.
International business enterprises.
International economics.
Development economics.
Industrial management—Environmental aspects.
Marketing.
International Business.
International Economics.
Development Economics.
Sustainability Management.