Rethinking Rational Choice Theory [electronic resource] : A Companion on Rational and Moral Action /
de Jonge, Jan.author.
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
Description based upon print version of record.
Includes bibliographical references and indexes.
pt. 1. Understanding rational behavioiur -- pt. 2. How to choose -- pt. 3. Principles of justice.
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
Operations research.
Decision making.
Microeconomics.
Behavioral economics.
Economic theory.
Industrial psychology.
Operations Research/Decision Theory.
Microeconomics.
Behavioral/Experimental Economics.
Economic Theory/Quantitative Economics/Mathematical Methods.
Industrial and Organizational Psychology.