The association guide to going global : new strategies for a changing economic landscape /
Worth, Steven M.
Hoboken, N.J. : Wiley,
c2010.
Includes index.
Why go global? -- Common problems in the global arena -- The structure of the globalized association -- Funding and financing -- Language and culture -- Endeavors in specific countries -- Successes and failures : key ingredients to globalization success -- Final thoughts on truly becoming global.
Trade associations.
Associations, institutions, etc.
International business enterprises.
Globalization.