Domain names ®ewired : strategies for brand protection in the next generation of the Internet /
Wolfe, Jennifer C.
Chasser, Anne H.
Hoboken, N.J. : Wiley,
c2013.
On t.p. "r" appears as registered sign.
Includes bibliographical references and index.
Product management.
Internet domain names.
Internet marketing.
Branding (Marketing)
Strategic planning.