Successful charity marketing : meeting need /
Bruce, Ian.(Ian W.)
Bruce, Ian.(Ian W.)Meeting need.
London : ICSA Publishing with Prentice Hall Europe,
1998
Previous ed.: published as Meeting need. Hemel Hempstead : Published in association with the Intitute of Chartered Secretaries and Administrators, 1994.
Bibliography: p244-251. - Includes index.
Charities
Associations, institutions, etc.