Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention /
Gundry, Lisa K.,1958-
Kickul, Jill R.
Thousand Oaks, Calif. ; London : Sage Publications,
c2007.
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture : mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model : learning from failure.
Strategic planning.
Entrepreneurship.
Small business