Media Rights and Intellectual Property
Haynes, RichardAuthor
Edinburgh : Edinburgh University Press,
c2005.
This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder.
Bibliographic Level Mode of Issuance: Monograph
pt. 1. Theoretical issues in media rights -- 1. Introduction : understanding media rights -- 2. Intellectual property rights and the media -- 3. Copyright in the digital age -- pt. 2. Case studies in media rights -- 4. Music and copyright -- 5. Broadcasting rights to sport -- 6. Independent television producers and media rights -- 7. Celebrity and image rights -- 8. Intellectual property and the Internet -- 9. Conclusion : media rights and the commons.
This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder.
Includes bibliographical references and index.
Description based on print version record.
Law - Non-U.S.
Law, Politics & Government
Law - Great Britain