Public Relations for Asia [electronic resource] /
Morris, T.author.
Goldsworthy, S.author.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Description based upon print version of record.
Cover; Contents; Preface; Acknowledgments; Part I: Understanding Public Relations; Part II: Strategy and Planning; Part III: Skills; Part IV: The Future of Public Relations in Asia; Glossary; Notes; Further reading, websites and sources of information; About the authors; Index
Includes bibliographical references and index.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Marketing.
International business enterprises.
Ethnology-Asia.
Public relations.
Industries.
International economics.
Marketing.
International Business.
Asian Culture.
Corporate Communication/Public Relations.
Industries.
International Economics.