Marketing of high-technology products and innovations.
Mohr, Jakki J.,author.
Sengupta, Sanjit,author.
Slater, Stanley F.,author.
"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents.
Adapted for use outside the U.S. and Canada from the standard third edition, ©2010.
Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001.
Publication date from publisher's website.
Includes bibliographical references and index.
High technology industries