The sparkling story of Coca-cola : an entertaining history including collectibles, coke lore, and calendar girls /
Young-Witzel, Gyvel,1948-author.
Witzel, Michael Karl,1960-author.
Includes bibliographical references (p. [141]) and index.
Welcome to America, land of Coca-cola -- The birth of an American flavor : a one-gulp history of the early days -- Fighting for control of the formula : the beginning of the Candler years -- Those images of innocence and taste : remembering the early days of advertising -- From syrup jug to soda pop bottle : birth of the bottling industry -- Secret ingredients made the magic : the enduring mystique of Coca-Cola -- A formula for success : advertising and the great American soft drink -- Towards sweeter times : Coca-Cola and the sugar crisis -- Coca-Cola comes of age, 1919-1928 : advertising during the golden years -- "Hey buddy, can you spare a Coke?" : Coca-cola survives the Depression -- The world goes crazy for a Coke : Coca-Cola gains a worldwide audience.
Coca-Cola Company
Coca-Cola Company
Advertising specialties
Advertising