Luxury Strategy in Action [electronic resource] /
Hoffmann, J.editor.
Coste-Manière, I.editor.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Description based upon print version of record.
COVER; CONTENTS; LIST OF FIGURES AND CHARTS; LIST OF TABLES; NOTES ON CONTRIBUTORS; INTRODUCTION; 1 THE EVOLUTION OF THE LUXURY MARKET: STAIRWAY TO HEAVEN?; 1.1 INTRODUCTION; 1.2 THE LUXURY INDUSTRY 1990-2000: STARTING THE CHANGE; 1.3 THE LUXURY INDUSTRY 2000-2010: GLOBAL LUXURY ACTIVITIES; 1.4 THE 2010s: EMERGING COUNTRIES TAKE THE LEAD; 1.5 FROM HERE TO ETERNITY; ACKNOWLEDGMENTS; 2 LUXURY BUSINESS: MULTINATIONAL ORGANIZATIONS AND GLOBAL SPECIALIZATIONS; 2.1 INTRODUCTION TO THE ORGANIZATIONAL COMPLEXITY OF THE LUXURY BUSINESS; 2.2 A BUSINESS MADE UP EXCLUSIVELY OF HUMAN EXPERTISE
2.3 BOOSTING SPECIALIZED NICHES2.4 HOW TO SPOT THE COMPLEXITY; 2.5 THE ULTIMATE STAGE OF COMPLEXITY - E-SELLING, E-SHOPPING AND LUXURY 2.0; APPENDIX: THE WASHINGTON CONVENTION - CITES; 3 FINANCE SURVIVAL GUIDE: VALUE CREATION AND PIÑA COLADAS; 3.1 INTRODUCTION (OR WHY BUSINESSES EXIST); 3.2 THE BASICS OF FINANCIAL STATEMENTS (OR HOW JACK GOT INTO BUSINESS); 3.3 HOW TO THINK LIKE AN ECONOMIST (OR ONLY WHAT IS MARGINAL REALLY MATTERS); 3.4 DISCOUNTED CASH FLOWS (OR IT IS ALL ABOUT MANAGING RISK); 4 THE PIER FRAMEWORK OF LUXURY INNOVATION; 4.1 INTRODUCTION
4.2 FRAMEWORK OF LUXURY INNOVATION: PATH4.3 FRAMEWORK OF LUXURY INNOVATION: INSIGHT; 4.4 FRAMEWORK OF LUXURY INNOVATION: EXECUTION EXCELLENCE; 4.5 FRAMEWORK OF LUXURY INNOVATION: RARENESS OF EXPERIENCE; 4.6 WHAT IS NEXT IN LUXURY INNOVATION?; 4.7 CONCLUSION; ACKNOWLEDGMENTS; 5 RETAILING IN THE LUXURY INDUSTRY; 5.1 INTRODUCTION; 5.2 GLOBALIZATION, DEMOCRATIZATION AND INTERNET: CHALLENGES AND OPPORTUNITIES IN TODAY'S RETAILING; 5.3 LUXURY RETAIL DESIGN; CASE STUDY 5.3A; CASE ANALYSIS 5.3B: THE WATCH AVENUE; 5.4 DISTRIBUTION FORMATS; CASE STUDY 5.4A: PISA OROLOGERIA; CASE STUDY 5.4B: FABERGÉ
5.5 THE IMPORTANCE OF THE HUMAN FACTOR IN LUXURY RETAILINGCASE STUDY 5.5A: ADAPTING TO TIMES;  NEW LUXE AND NEW CLIENTS ACCORDING TO THE FOUNDATION DE LA HAUTE HORLOGERIE (INTERVIEW); CASE STUDY 5.5B: THE WATCH@TABLET®; 6 INTERNET, SOCIAL MEDIA AND LUXURY STRATEGY; 6.1 INTRODUCTION; 6.2 DEFINING A WEB STRATEGY IS GOOD;  ENVISIONING AN INTEGRATED STRATEGY IS BETTER; CASE STUDY 1: THE ORIENT-EXPRESS GROUP; 6.3 TAKING WEB STRATEGY TO NEW CHALLENGES; CASE STUDY 2: BOUCHERON; 6.4 CONCLUSIONS; 7 BRANDING PRINCIPLES IN THE LUXURY INDUSTRY; 7.1 INTRODUCTION; 7.2 APPROACHES TO LUXURY BRAND BUILDING
7.3 THE LUXURY FASHION BRAND-BUILDING PROCESS7.4 THE KEY CHARACTERISTICS OF A LUXURY BRAND; 7.5 CONCLUSION; 8 BRAND EXTENSIONS IN THE LUXURY INDUSTRY; 8.1 INTRODUCTION; 8.2 WHAT DOES BRAND EXTENSION STAND FOR?; 8.3 LUXURY BRAND EXTENSIONS; 8.4 CONCLUSION; 9 SUSTAINABLE DEVELOPMENT IN THE LUXURY INDUSTRY: BEYOND THE APPARENT OXYMORON; 9.1 INTRODUCTION; 9.2 SUSTAINABLE DEVELOPMENT: JUST A MATTER OF COMMON SENSE; 9.3 THE SUSTAINABLE LUXURY CONSUMER; 9.4 WELCOME TO THE WORLD OF RARE RESOURCES; 9.5 SUSTAINABLE DEVELOPMENT, A MUST IN TERMS OF REPUTATION MANAGEMENT
9.6 CREATING VALUE THROUGH SUSTAINABLE DEVELOPMENT
Includes bibliographical references and index.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Marketing.
Leadership.
International business enterprises.
E-business.
Electronic commerce.
E-commerce.
Industries.
Trade.
Business.
Commerce.
Marketing.
Business Strategy/Leadership.
International Business.
e-Business/e-Commerce.
Industries.
Trade.