The Routledge companion to the future of marketing /
Moutinho, Luiz,editor of compilation.
Bigne, Enrique.
Manrai, Ajay K.
Includes bibliographical references and index.
Introduction -- Toward a new marketing paradigm -- New philosophical paradigms in marketing : from amoral consumerism to axiological societing -- Restoring justice : an examination in the marketing context -- Process based marketing management -- Future of theorizing in marketing : increasing contribution by bridging theory and practice -- Biomarketing : an emerging paradigm linking neuroscience,endocrinology, and genetics to buyer-seller behavior -- Neurophilosophy of explanation in consumer research -- Autobiographical episodes, semantic memories and branding -- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions -- Evaluating customer relationships : current and future challenges -- Unconventional marketing : from guerrilla to consumer made -- Social media : past, present, and future -- Brand engagement -- Branding in the age of digital connectivity -- The future of pricing in the digital era -- Computer human interaction -- The slogan validator : the application of human-computer interface -- Memes, memetics and marketing : a state of the art review and a lifecycle model of meme management in advertising -- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research -- The future applications of agent-based modeling in marketing -- Genetic, memetic and electromagnetism-like algorithms : applications in marketing -- Futures research insights and methods -- Conclusion.
Marketing
Twenty-first century