Profit by design : an investigation into how new-product design and development is carried out in British manufacturing companies and what beliefs and practices yield the most successful companies and products : a report to the Design Council, Scotland by Linda M. Service, Susan J. Hart, Michael J. Baker, Department of Marketing, University of Strathclyde.
Service, Linda M.
University of Strathclyde.Department of Marketing.
Design Council.
London : Design Council,
1989.
Design, Industrial