Small town rules : how big brands and small businesses can prosper in a connected economy /
Moltz, Barry J.
McCray, Becky.
Indianapolis, Ind. : Que,
c2012.
Includes bibliographical references and index.
Surviving difficult economic times for the big and small -- The new normal: profiting when resources are limited -- Adapting the new economic realities of self-reliance -- Adapting to the anywhere, "anywhen" business world -- Forget advertising: learn customer-driven communication -- How big brands and small businesses are thinking and acting small -- Going local, even when you are big.
Business planning.
Strategic planning.
Business cycles.
Small business.
Big business.
Management.