Ultimate guide to social media marketing /
Butow, Eric,author.
Herman, Jenn,author.
Liu, Stephanie,author.
Robinson, Amanda(Founder of The Digital Gal),author.
Allton, Mike,author.
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
"Bonus online content"--Cover.
"Get a 360-degree look at social media marketing ; craft a social media strategy that gets your business seen ; engage with the right audience and build a following."
Includes bibliographical references (pages 185-187) and index.
Foreword -- Preface -- The power of social media -- Understand today's social networks -- The roles of social media and content marketing -- Craft your social media strategy -- Understand today's format types -- Create images for social media -- Create video for social media -- Leverage chatbots and automation -- Leverage paid social media -- Leverage influencer marketing -- Repurpose and reuse social content -- Build your marketing team -- Measure success -- Adapt to a changing medium.
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
Internet marketing.
Social media