Marketing and finance : creating shareholder value /
McDonald, Malcolm.
Smith, Brian D.(Brian David),1961-
Ward, Keith,1949-
Revision of the author's Marketing due diligence.
Includes bibliographical references and index.
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
Corporations
Corporations
Stocks
Stocks
Economic value added.
Risk assessment.
Marketing and finance.