Return of the Hustle [electronic resource] : The Art of Marketing With Music /
Sheinkop, Eric.author.
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it - we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Description based upon print version of record.
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; 1 Introduction; 2 The Marketing Power of Music; The Consumer Journey; Music Strategy; The Music Supervisor; The Music Industry; 3 Brands; Coca-Cola Case Study; Moth & the Flame Artist Success Story; Airbnb Case Study; No Wyld Artist Success Story; DDB Chicago, Company Spotlight; Sonixphere, Company Spotlight; Spotify Branded Experiences Case Study (Part One); Spotify Branded Experiences Case Study (Part Two); 4 Video Games; A Review of Today's Video Games; Music Strategy and the Ten Core Audio Touchpoints
Top 5 Most Musically Engaging Games of E3EA Sports Case Study; JDP Artist Success Story; Jason Michael Paul Productions, Inc., Company Spotlight; 5 Television; Music Supervision Today; Nashville's Other Music Star; Shameless Syncs for a Sonic Identity; Dark, Sexy, & Bloody: The Music of True Blood; Power to the Indie Artist; The Vampire Diaries and Music for Millennials; 6 Film; Trailer Music; Music That Attracts; Music That Immerses; Music That Extends; 7 Conclusion; Interscope Records, Company Spotlight; Looking to the Future; Bibliography; Index
Includes bibliographical references and index.
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it - we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Marketing.
Organization.
Planning.
Customer relations-Management.
Public relations.
Market research.
Leadership.
Marketing.
Organization.
Customer Relationship Management.
Corporate Communication/Public Relations.
Market Research/Competitive Intelligence.
Business Strategy/Leadership.