Consumer behavior : building marketing strategy /
Hawkins, Del I.
Mothersbaugh, David L.
Best, Roger J.
Boston : McGraw-Hill/Irwin,
c2007.
Includes bibliographical references and indexes.
Consumer behavior
Market surveys
Consumer behavior
Comportamiento del consumidor
Análisis de mercadeo
Comportamiento del consumidor
Consumentengedrag.
Marketing.
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.