Analyzing media messages : using quantitative content analysis in research /
Riffe, Daniel.
Lacy, Stephen,1948-
Fico, Frederick.
"First edition published by Routledge 1998."
Includes bibliographical references (pages 179-194) and indexes.
Machine generated contents note: 1.Introduction -- 2.Defining Content Analysis as a Social Science Tool -- 3.Designing a Content Analysis -- 4.Measurement -- 5.Sampling -- 6.Reliability -- 7.Validity -- 8.Data Analysis -- 9.Computers.
Content analysis (Communication)
Mass media
Mass media