City Branding [electronic resource] : Theory and Cases /
Dinnie, K.author.
Dinnie, Keith.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Description based upon print version of record.
Cover; Contents; Foreword; Preface; Acknowledgements; Notes on the Contributors; Part I Theory; Chapter 1 Introduction to the Theory of City Branding; Chapter 2 Branding the City as an Attractive Place to Live; Chapter 3 City Branding and Inward Investment; Chapter 4 City Branding and the Tourist Gaze; Chapter 5 City Brand Partnerships; Chapter 6 City Branding and Stakeholder Engagement; Chapter 7 Paradoxes of City Branding and Societal Changes; Chapter 8 City Branding through Food Culture: Insights from the Regional Branding Level; Chapter 9 City Branding through New Green Spaces
Chapter 10 Online City BrandingPart II Cases; Chapter 11 Introduction to the Practice of City Branding; Chapter 12 The City Branding of Accra; Chapter 13 The City Branding of Ahmedabad; Chapter 14 Athens City Branding and the 2004 Olympic Games; Chapter 15 The City Branding of Barcelona: A Success Story; Chapter 16 Branding Budapest; Chapter 17 Chongqing's City Branding: The Role of Graphic Design; Chapter 18 Edinburgh: Scotland's Inspiring Capital; Chapter 19 The Hague, International City of Peace and Justice: A Relational Network Brand; Chapter 20 Brand Hong Kong
Chapter 21 Kuala Lumpur: Searching for the Right BrandChapter 22 Branding Lisbon - Defining the Scope of the City Brand; Chapter 23 Montevideo City Branding; Chapter 24 Branding New York City - The Saga of 'I Love New York'; Chapter 25 Paris as a Brand; Chapter 26 Seoul City Branding: The Case of Seoul's International Brand Communication; Chapter 27 The City Branding of Sydney; Chapter 28 Superflat Tokyo: City of Secret Superlatives; Chapter 29 The City Branding of Wollongong; References; Index
Includes bibliographical references and index.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Leadership.
Marketing.
Tourism.
Management.
International business enterprises.
Regional economics.
Spatial economics.
Business Strategy/Leadership.
Marketing.
Tourism Management.
International Business.
Regional/Spatial Science.