The Sustainable Global Marketplace [electronic resource] : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Dato-on, Mary Conway.editor.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
Description based upon print version of record.
""ACADEMY OF MARKETING SCIENCE""; ""Officers 2011""; ""Board of Governors""; ""Program and Track Chairs""; ""Preface""; ""Acknowledgements""; ""Distinguished Fellows""; ""Table of Contents""; ""ANALYZING MENTAL REPRESENTATIONS IN MARKETING: THE CONTRIBUTION OF COGNITIVE MAPPING""; ""ABSTRACT""; ""INTERPRETATION OF LOGISTIC REGRESSION MODELS IN MARKETING JOURNALS""; ""ABSTRACT""; """"TRIED AND TRUE"" OR ""CUTTING EDGE"": USE OF DATA ANALYTICAL TECHNIQUES IN MARKETING RESEARCH""; ""ABSTRACT""; ""SOCIAL MEDIA APPLICATIONS FOR MARKETING EDUCATORS""; ""ABSTRACT""
""STADIUM ATMOSPHERE: CONCEPT AND MEASUREMENT""""ABSTRACT""; ""RESIDENT INVOLVEMENT: THE CASE OF WORLD CUP 2010""; ""ABSTRACT""; ""UNIVERSITY BRANDING: THE CONTRIBUTION OF INTERCOLLEGIATE ATHLETICS""; ""ABSTRACT""; ""MARKETING INTERNSHIPS: EXPECTATIONS AND PERCEPTIONS OF STUDENTS AND INTERNSHIP PROVIDERS""; ""ABSTRACT""; ""TRUST IN PREPARATION OF UNIVERSITY-INDUSTRY (UI)-COLLABORATION: OUTCOMES FROM A COURSE WITH FOCUS ON DEVELOPING BUSINESSLIKE CAP""; ""ABSTRACT""; ""INTRODUCTION""; ""METHOD""; ""THE COURSE""; ""TRUST IN PREPARATION OF UI-COLLABORATION""; ""REFERENCES""; ""FINDINGS""
""MEASURING ACADEMIC EMOTIONS IN EXPERIENTIAL LEARNING USING QUALITATIVE AND PHYSIOLOGICAL DATA""""ABSTRACT""; ""MATCH/MISMATCH IN THE COLLEGE SERVICE-LEARNING EXPERIENCE: INFLUENCE ON ATTITUDES, SATISFACTION, AND VOLUNTEER INTENTIONS""; ""ABSTRACT""; ""UNTYING THE BOND WITH OWN POSSESSIONS FOR RESALE: THE INFLUENCES OF RESALE KNOWLEDGE AND ENDOWMENT EFFECT""; ""ABSTRACT""; ""INTRODUCTION""; ""STUDY 1: MAIN EFFECT OF RESALE KNOWLEDGE""; ""Hypotheses Development""; ""Method""; ""Results""; ""STUDY 2: INFLUENCES OF ENDOWMENT EFFECT AND PRODUCT TYPE""; ""Hypotheses Development""; ""Method""
""Results""""GENERAL DISCUSSION""; ""REFERENCES""; ""GIFT OR GIFT CARD? SYMBOLIC INTERACTIONISM IN GIFT EXCHANGE""; ""ABSTRACT""; ""SOCIAL SAFETY OR SAVING TIME? AN EMPIRICAL STUDY IN GIVING GIFT CARDS""; ""ABSTRACT""; ""THE EFFECT OF ACCULTURATION ON ETHNIC MINORITY CONSUMERS' SELF-GIFT BEHAVIOR""; ""ABSTRACT""; ""INTERNATIONALIZATION OF REMOTE SERVICE TECHNOLOGIES -A THREE COUNTRY STUDY ON PERCEPTION, ADAPTION AND RELATIONSHIP MARKETING""; ""ABSTRACT""; ""FACTORS INFLUENCING AFRICAN POSTGRADUATE INTERNATIONAL STUDENTS' CHOICE OF SOUTH AFRICA AS A STUDY DESTINATION""; ""ABSTRACT""
""HOST COUNTRY INSTITUTIONAL FACTORS AS DETERMINANTS OF DIRECT SELLING INDUSTRY SUCCESS""""ABSTRACT""; ""MATERIALISM, CONSPICUOUS CONSUMPTION AND AMERICAN HIP-HOP SUBCULTURE""; ""ABSTRACT""; ""FINANCING SOCIAL MARKETING PROGRAMS THROUGH SPONSORSHIP: IMPLICATIONS FOR EVALUATION""; ""ABSTRACT""; ""INTRODUCTION""; ""BACKGROUND LITERATURE ON SPONSORSHIP AND SOCIAL MARKETING""; ""METHODOLOGY""; ""RESULTS""; ""DISCUSSION AND CONCLUSIONS""; ""REFERENCES""; ""THE DEVELOPMENT AND MANAGEMENT OF ORGANIZATIONAL PARTNER ORIENTATION""; ""ABSTRACT""
""CAN CONSUMERS FORGO THE NEED TO TOUCH PRODUCTS? AN EXAMINATION OF THE COMPENSATORY ROLE OF MOODS""
Includes bibliographical references.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
Marketing.
Leadership.
Sales management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.