The public relations handbook /
Theaker, Alison.
Theaker, Alison.Public relations handbook.
London : Routledge,
2012.
Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.
Includes bibliographical references and index.
Machine generated contents note: 1.What is public relations? -- 2.Public relations and communications / Johanna Fawkes -- 3.Public relations and politics / Johanna Fawkes -- 4.Public relations and management / Phil Ramsey / Ian Somerville -- 5.Ethics, professionalism and regulation / Anne Gregory -- 6.Public relations and corporate communication / Alison Theaker -- 7.Corporate identity / Emma Wood -- 8.Risk, issues and crisis management / Emma Wood / Ian Somerville -- 9.Public relations and corporate social responsibility / Heather Yaxley -- 10.Measurement and evaluation / Ian Somerville / Emma Wood -- 11.Public relations and globalisation / Mairead McCoy / Owen Hargie -- 12.Media relations in the social media age / Peter Walker -- 13.Internal communications / Philip Young -- 14.Financial communications / Liam FitzPatrick -- 15.Public sector public relations / Mark Phillimore -- 16.Consumer public relations / Simon Wakeman -- 17.Business-to-business public relations / Susan Hutchinson -- 18.Not-for-profit public relations / Loretta Smith -- 19.Digital public relations-revolution or evolution? / Peter Brill / Cinzia Marrocco -- 20.Future challenges for PR / Heather Yaxley.
Corporations