Implementing International Services [electronic resource] : A Tailorable Method for Market Assessment, Modularization, and Process Transfer /
Böhmann, Tilo.editor.
Burr, Wolfgang.editor.
Herrmann, Thomas.editor.
Krcmar, Helmut.editor.
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
Description based upon print version of record.
Foreword; Table of Contents; A. Overview; A.1 Introduction; Table of Contents; 1 The Challenge of Internationalizing Service Offerings; 2 Who Should Read this Book and How?; 3 The Contents of this Book; 4 Acknowledgements; References; A.2 The Internationalization Process in Service Companies; Table of Contents; 1 Introduction2; 1.1 Creativity Mix; 1.2 Service; 1.3 Definition of Strategy; 2 Stages in the Internationalization Process; 2.1 Prospecting; 2.2 Introduction; 2.3 Consolidation; 2.4 Reorientation; 3 Design and Data Collection; 4 Results; 4.1 The Creativity Mix; 4.2 Company Activities
4.3 The Prospecting Stage4.4 The Introduction Stage; 4.5 The Consolidation Stage; 4.6 The Reorientation Stage; 5 Propositions on Internationalization in Service Companies; Internationalization Is an Experimental Learning Process; Internationalization Processes Are Driven by Individual Actors and Entrepreneurs; Internationalization Is a Question of Choosing the Right Cultural Environmentin Which to Cultivate the Business Concept; Internationalization of Service Companies Often Improves Performance onthe Home Market; Internationalization Places High Demands for Centralized Control Systems
The Core Issue in Internationalization Is the Packaging of StrategicKnowledge and the Value in Use Created for CustomersThe Value of Internationalization Is Vaguely Perceived by Managers andOften Underestimated; References; A.3 The MARIS Toolkit in a Nutshell; Table of Contents; 1 Introduction; 1.1 The Need for Methodical Support in Service Internationalization; 1.2 A Flexible Toolkit; 2 Overview of the Components of the MARIS Toolkit; 3 Applying the MARIS Toolkit; 3.1 Choosing a Target Country: The Market Assessment; 3.2 Preparing the Service Organization; 3.2.1 Process Modeling
3.2.2 Socio-Technical Walkthrough (STWT)3.2.3 Modularization; 3.3 Planning the Service Implementation; 3.3.1 Service Configuration; 3.3.2 Service Assessment; 3.3.3 ISIC-Workshop; 3.4 Integrating the Results of the MARIS Toolkit; 4 Conclusion; References; B. A Toolkit for the International Implementation of Services; Service Design; B.1 Process Modeling with SeeMe: A Modeling Method for Service Processes; Table of Contents; 1 Introduction; 2 Prerequisites; 2.1 Which Problems Are Tackled?; 2.2 What Should the Reader Know?; 2.3 Which Input is Essential When Modeling Service Processes?
3 Decision Support: Application of Modeling4 Process Modeling; 4.1 Process Models; 4.2 The SeeMe Modeling Method; 4.3 Elements of the Notation; 4.4 Guidelines for Modeling with SeeMe; 4.5 Strategies for Modeling; 4.6 The SeeMe Modeling Editor; 5 Examples of Service Process Models in SeeMe; 6 Results of Process Modeling; Suggested Readings; B.2 The Socio-Technical Walkthrough for Participatory Process Design; Table of Contents; 1 Introduction; 2 Prerequisites of Process Design with the STWT; 2.1 Which Problems Are Tackled?; 2.2 What Should the Reader Be Familiar with?
2.3 What Inputs Are Essential for the Application of the STWT?
Includes bibliographical references and index.
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
Globalization.
Markets.
Management.
Emerging Markets/Globalization.
Management.