The forever fandom of Harry Potter : balancing fan agency and corporate control /
Martens, Marianne,author.
"Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control."--
Includes bibliographical references (pages 96-111).
"Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control."--
Rowling, J. K.
Rowling, J. K.
Rowling, J. K.
Harry Potter series (Rowling, J. K.)
Fans (Persons)
Popular literature
Literature publishing.
Authors and readers.
Authors and readers.
Fans (Persons)
Literature publishing.
Popular literature