Introduction to mass communications
Agee, Warren K.(Warren Kendall)
Ault, Phillip H.,1914-
Emery, Edwin.
New York London Harper and Row
1976
Previous ed. / by Edwin Emery, Phillip H. Ault and Warren K. Agee. New York : Dodd, Mead, 1973
Bibliography: p.418-453. - Includes index
Mass media