Instant recess : building a fit nation 10 minutes at a time /
Yancey, Antronette K.
Berkeley, Calif. ; London : University of California Press,
c2010.
Includes bibliographical references and index.
The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how the recess model sparked a physical activity movement.
Health promotion
Physical fitness
Exercise