Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help /
Einstein, Mara.
Berkeley, Calif. ; London : University of California Press,
c2012.
Includes bibliographical references and index.
Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.
Social responsibility of business
Consumer behavior