The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy /
Reiman, Joey.
Hoboken, N.J. : Wiley,
c2013.
Details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace."The Story of Purpose "incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies.
Includes bibliographical references and index.
The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots.
Details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace."The Story of Purpose "incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies.
Organizational effectiveness.
Organizational change.
Social responsibility of business.
Branding (Marketing)