Flash advertising : flash platform development of microsites, advergames, and branded applications /
Fincanon, Jason.
Amsterdam ; London : Elsevier/Focal Press,
c2010.
Includes index.
Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
Includes bibliographical references and index.
Flash (Computer file)
Computer animation.
Web sites
Internet advertising.