The innovator's method : bringing the lean start-up into your organization /
Furr, Nathan R.,author.
Dyer, Jeff,author.
Christensen, Clayton M.,writer of supplementary textual content.
Includes bibliographical references (pages [243]-250) and index.
The innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method.
Organizational effectiveness.
Management
Consumers' preferences.