The political economy of city branding /
Anttiroiko, Ari-Veikko,author.
Actually published in Abingdon, Oxon.
Includes bibliographical references and index.
Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
City promotion.
Branding (Marketing)
Municipal government
Economic development.