Inside Apple : Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmens der Welt /
Lashinsky, Adam,author.
Roth, Carsten(Translator of German),translator.
Translated from English.
Translation of: Inside Apple : how America's most admired-and secretive-company really works.
Includes index.
Apple Computer, Inc.
Computer industry
Corporate culture
Success in business