Journal of promotion management [electronic resource] : innovations in planning and applied research.
Binghamton, N.Y. : Haworth Press,
[Abingdon] : Routledge
[1992]-
Mode of access: World Wide Web.
Description based on: Vol. 7, no. 1/2 (2001); title from journal information screen (FirstSearch, viewed Mar. 18, 2004).
Latest issue consulted: volume 22, issue 6 (2016); Taylor & Francis Online, viewed January 27, 2017.
Motivation research (Marketing)
Consumers
Sales promotion
Marketing
Advertising
Journal of promotion management
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.