Financial Communications [electronic resource] : Information Processing, Media Integration, and Ethical Considerations /
Wang, S.author.
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; List of Illustrations; Chapter 1 Information-processing Model of Financial Communication; Chapter 2 Financial Ability, Socialization, and Communication; Chapter 3 Consumer Motivation and Financial Communication; Chapter 4 Opportunity and Financial Communication; Chapter 5 Media Integration of Financial Communications; Chapter 6 Digital Media and Financial Communication; Chapter 7 Financial Communication and Corporate Social Responsibility Practice; Chapter 8 Financial Disclosure and Communication
Chapter 9 The Future of Financial CommunicationReferences; List of Previous Publications; Index
Includes bibliographical references and index.
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Knowledge management.
Corporations—Finance.
Finance.
Marketing.
Business enterprises—Finance.
Communication.
Knowledge Management.
Corporate Finance.
Finance, general.
Marketing.
Business Finance.
Communication Studies.