The publishing business : from p-books to e-books /
Smith, Kelvin(Kelvin John)
Lausanne, Switzerland ; Worthing : AVA Academia,
2012.
"'The Publishing Business: From p-books to e-books' is a comprehensive guide to book publishing.  It explores the publishing process from writer to reader; examining the key roles performed in the editorial, design, production and marketing departments. Discussion questions and activities provide thought-provoking material to encourage the reader to investigate the world of publishing." -Back cover
"'The Publishing Business: From p-books to e-books' is a comprehensive guide to book publishing.  It explores the publishing process from writer to reader; examining the key roles performed in the editorial, design, production and marketing departments. Discussion questions and activities provide thought-provoking material to encourage the reader to investigate the world of publishing." -Back cover
Includes bibliographical references (p. 198-199) and index.
Introduction -- The fundamentals of publishing -- The choices publishers make -- Writers, readers, and intermediaries -- Editorial processes -- Design and production -- Print and electronic publishing -- Marketing, sales and distribution -- Conclusion.
Publishers and publishing.