Superior customer value in the new economy : concepts and cases /
Johnson, William C.(William Charles),1954-
Weinstein, Art.
Weinstein, Art.Designing and delivering superior customer value. 1999.
Boca Raton, FL ; London : CRC Press,
2004.
Rev. ed. of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999.
Includes bibliographical references and index.
Customer services
Consumer satisfaction.