Corporate communications in the financial sector : perceptions of investment trust chairmen /
Clarke, Geraldine.
Murray, Bill.
International Centre for Corporate Identity Studies.
Glasgow : International Centre for Corporate Identity Studies, University of Strathclyde,
1999.
"This paper was presented at the 1st ICCIS symposium held at the University of Strathclyde, Glasgow, UK, on 11 June 1999."
Includes bibliographical references.
Financial services
Financial statements.
Relationship marketing.
Customer relations.