Marketing management : an Asian perspective /
Kotler, Philip,author.
Keller, Kevin Lane,1956-author.
Ang, Swee Hoon,author.
Leong, Siew Meng,author.
Tan, Chin Tiong,author.
Kotler, Philip.Marketing management.13th edition.
Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009.
Includes bibliographical references and index.
Marketing
Marketing