Indian Writing in English and Issues of Visual Representation [electronic resource] : Judging More than a Book by its Cover /
Lau, Lisa.author.
Varughese, E. Dawson.author.
Dawson Varughese, E.author.
This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
1. Contextualising book covers and their changing roles -- 2. Positioning Indian Women's writing in English -- 3. The mediated woman in Indian women's writing in English (IWWE) books covers -- 4. The post-millennial Indian woman on the book covers of Kala's Almost Single (2007) and Gokhale's PRiya in Incredible Indyaa (2011) -- Conclusion.
Literature—Philosophy.
Culture—Study and teaching.
Oriental literature.
Literature, Modern—20th century.
Literature   .
Fiction.
Literary Theory.
Cultural Theory.
Asian Literature.
Twentieth-Century Literature.
Postcolonial/World Literature.
Fiction.