Nonprofit internet strategies : best practices for marketing, communications, and fundraising success /
Hart, Ted,1964-
Greenfield, James M.,1936-
Johnston, Michael W.,1963-
Hoboken, N.J. : Wiley,
c2005.
Includes bibliographical references and index.
ePhilanthropy strategy: where relationship building, fundraising, and technology meet -- It all begins with strategy: using the Internet as a strategic tool -- Multichannel marketing -- Staffing ePhilanthropy -- Integrating online and offline databases to serve constituents better -- Online community building -- Building successful online communities -- Building your band online -- Inspiring donors online: how your message can make people feel extraordinary -- Online advocacy: how the Internet is transforming the way nonprofits reach, motivate, and retail supporters -- Volunteer recruitment and management -- e-Stewardship or e-VRM: building and managing lasting and profitable relationships online -- Introduction to building an integrated fundraising strategy -- Annual giving: acquiring, ,cultivating, soliciting, and retaining online donors -- Special events and sponsorships -- Seeking big gifts online: planned giving and major gifts -- Institutional support: foundation and corporate giving -- ePhilanthropy regulation and the law -- Evaluating ePhilanthropy programs -- The future of ePhilanthropy: final thoughts.
Internet marketing
Nonprofit organizations
Internet.
Telecommunication.
Fund raising