Simply Seven [electronic resource] : Seven Ways to Create a Sustainable Internet Business /
Schlie, E.author.
Rheinboldt, J.author.
Waesche, N.author.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.
Description based upon print version of record.
Cover; Contents; List of Tables; Acknowledgments; 1 Think outside the box, constantly experiment and evolve; The Airbnb story; ""Dance like an idiot and don't sell anything""; Don't think, just test; The search for the perfect business model; Getting started; SimplySeven - that's it; The making of this book; 2 The first building block - services sales; Plain and straightforward; A business model with problems; ""Can I skype you?""; 3 The second building block - subscriptions; The heaviest weapon in the arsenal; The rise and fall of AOL; The ""Bouncer Effect""; In the ""dog house""
The future of clubsGetting people to subscribe; 4 The third building block - retail; Don't treat online like offline; The million books project; Early death in May 2000; Being good at bricks is not enough; The ""Long Tail"" vs. ""superstar economics""; Fighting the clutter; The future of the shop is personal; 5 The fourth building block - commissions; Don't believe your clients are stupid; The beauty of C2C; Listings * ASPs * Conversion Rates = GMV; Fraud; The B2B trap; Beware of the smart client; Reports of the death of the intermediary; 6 The fifth building block - advertising
You force it, you lose itSpam and pushy banners; Search revolution; ""The wisdom of money""; The death of the newspaper; The sexiness of statistics; Advertising as a service; 7 The sixth building block - license sales; You will need all your friends; Intellectual property 300 years after Queen Anne; The indecisive history of computing platforms; Distributed distribution; ""Stay hungry. Stay foolish."" - the rebirth of Apple; Platform building best practice; The ""Battle of Platforms"" in entertainment; Micro license sales - evolution continues
8 The seventh building block - financial managementMaking money with money; The mysteriously slow growth of financial services online; George W. Bush wrecks the party; The brave and few; Investment in Internet real estate; Investment in Internet traffic; Spread betting services; Internet-based B2B, B2C, C2C and even C2B loans; Substitute for the informal economy; Our favorite so far: Weatherbill; 9 It's a freemium world; Paying nothing; You can live on love alone; Chris Anderson's 5%/95% rule; A web powered by small deeds of heroism; The reciprocal donation economy and innovation
A fairy tale with a GNUOne million lines of code; Three million articles; Donated power for business; Competing with free; The Facebook dilemma; It's a freemium world; 10 The future of web business is personal; Methods and tools to guide customers; Flexible payment infrastructures; Payment as web services; Fast-track companies taking advantage of payment web services; Virtual currencies and coupons; Mobile payments everywhere; Guiding the customer; Examples of personal businesses on the web; Reputation and trust as an opportunity; Back to the basics; Appendix: Stress-testing the SimplySeven
The selection criteria
Includes bibliographical references and index.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.
Marketing.
Management.
International business enterpris.
Leadership.
Information systems.
Public relations.
Marketing.
Management.
International Business.
Business Strategy/Leadership.
Computer Appl. in Administrative Data Processing.
Corporate Communication/Public Relations.