Marketing : building business, shaping society : Dublin, Ireland 5-7 July 2005 : compilation of abstracts /
Academy of Marketing.Conference(2005 :Dublin Institute of Technology Faculty of Business)
American Marketing Association/Academy of Marketing Joint Biennial Conference(5th :2005 :Dublin Institute of Technology Faculty of Business)
Dublin Institute of Technology.Faculty of Business
[Dublin : Dublin Institute of Technology Faculty of Business,
2005-2006]
At head of title "Dublin, Ireland 5-7 July 2005".
Title from cover.
CD ROM contains conference proceedings, updated 2006.
Library lack CD-ROM.
Marketing
Consumer behavior
Business
Competition