Creating preschool television : a story of commerce, creativity and curriculum /
Steemers, Jeanette.
Basingstoke : Palgrave Macmillan,
2010.
Includes bibliographical references and index.
Understanding preschool television as a production ecology -- Safe at home : the origins of preschool television as a public service project -- Growing up : the rise of the global market in preschool programming -- Broadcaster perspectives on preschool production -- Players in rights management and production -- Production preliminaries : development and research -- Production checklists, rules and assumptions -- In production -- Spinning off profits : ancillary exploitation and the power of retail -- Policy interventions and the crisis in children's television -- The bigger picture : preschool television in its critical and aesthetic contexts -- Conclusions and future outlook.
Preschool children.
Children's television programs.
Television and children.
Educational television programs.