Retail Internationalization in China [electronic resource] : Expansion of Foreign Retailers /
Siebers, L. Qixun.author.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Description based upon print version of record.
Includes bibliographical references and index.
Introduction -- Background to the research -- Theoretical frameworks and propositions -- Methodology -- Data analysis -- Cross-case analysis and results introduction -- Discussions and implications -- Appendix 1 Model of factors influencing the retail internationalization -- Appendix 2 Operational internationalisation -- Appendix 3 Theoretical framework of psychic distance and performance of international retailers -- Appendix 4 Questionnaire -- Appendix 5 Individual case report.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Marketing.
International business enterprises.
Organization.
Planning.
International economics.
Trade.
Business.
Commerce.
Marketing.
International Business.
Organization.
International Economics.
Trade.