The AMA handbook of public relations /
Dilenschneider, Robert L.
New York, N.Y. : AMACOM,
c2010.
Includes bibliographical references and index.
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
Public relations.
Public relations