Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry /
Robertson, David C.(David Chandler)author.
Breen, Bill,author.
The compelling story of the Danish family-owned Lego toy company in the 2000s. The company had enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth in 2003. This book describes the story of the subsequent extraordinary business recovery.
First published: London: Random House Business Books, 2013.
Includes index.
The compelling story of the Danish family-owned Lego toy company in the 2000s. The company had enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth in 2003. This book describes the story of the subsequent extraordinary business recovery.
LEGO koncernen (Denmark)
Toy industry
LEGO toys
Industrial management