Online Political Communication [electronic resource] : How to Use the Web to Build Consensus and Boost Participation /
Giansante, Gianluca.author.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Description based upon print version of record.
Includes bibliographical references.
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Political communication.
Communication.
Public relations.
Sociology.
Political Communication.
Communication Studies.
Corporate Communication/Public Relations.
Media Research.
Online political communication : how to use the web to build consensus and boost participation.