Market research : 1st - the information you need to win.
Santry, Eamonn.
McNeil, Ruth.
Gormley, Richard.
Market Research Society.
Great Britain.Department of Trade and Industry.
[London] : Market Research Society,
[1996]
Cover title.
Prepared by the Market Research Industry Liaison Group in conjunction with the DTI by Eamonn Santry, Ruth McNeil and Richard Gormley.
Marketing research