The Mindful Marketer [electronic resource] : How to Stay Present and Profitable in a Data-Driven World /
Nirell, Lisa.author.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Cover; Title; Copyright; Contents; List of Figures and Tables; My Greatest Fear About This Book; Acknowledgments; SECTION 1; Chapter 1. Why CMOs Are Facing Extinction; Chapter 2. The Dark Side of Data Democracy; Chapter 3. Going DIM: Can You See (or Hear) Me Now?; Chapter 4. Return on Marketing Investments: A Flight Risk?; Chapter 5. Big Data or Big Disappointment?; Chapter 6. Marketing and Sales: A Hard Landing; Chapter 7. Multitasking Mash-ups and Mishaps; SECTION 2; Chapter 8. Find Your Inner Marketing Guru to Make Better Decisions; Chapter 9. Western Mindfulness: A Brief Journey
Chapter 10. Five Timeless Qualities of Mindful MarketersChapter 11. Personal Energy Management; Chapter 12. The Power of Present Moment Language; Chapter 13. Mindful Planning and Decision-Making; Chapter 14. Designing with Intention; SECTION 3; Chapter 15. Peer Groups: How Shifts Really Happen; Chapter 16. What the CEO Wants the CMO to Know; Chapter 17. CFO-Speak : Mindful Marketing by the Numbers; Chapter 18. The CMO and the CIO: Crossing the Raging River; Chapter 19. Sales and Marketing: Rethinking the System; Chapter 20. Looking Inside to Work Outside; Chapter 21. Starting the Revolution
Chapter 22. Minding the FutureAbout Lisa Nirell; Notes; Index
Includes index.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Marketing.
Management.
Marketing.
Management.