Trendology [electronic resource] : Building an Advantage through Data-Driven Real-Time Marketing /
Kerns, C.author.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Includes index.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Management.
Industrial management.
Business mathematics.
Marketing.
E-business.
Electronic commerce.
E-commerce.
Economics.
Management science.
Leadership.
Innovation/Technology Management.
Business Mathematics.
Marketing.
e-Business/e-Commerce.
Economics, general.
Business Strategy/Leadership.