Fraud Prevention in Online Digital Advertising [electronic resource] /
Zhu, Xingquan.author.
Tao, Haicheng.author.
Wu, Zhiang.author.
Cao, Jie.author.
Kalish, Kristopher.author.
Kayne, Jeremy.author.
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Includes bibliographical references at the end of each chapters.
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Computer security.
Application software.
Computer communication systems.
Systems and Data Security.
Information Systems Applications (incl. Internet).
Computer Communication Networks.