Fashion marketing /
Oelkers, Dotty Boen.
Australia ; United Kingdom : Thomson/South-Western,
c2004.
Includes index.
The fashion industry -- The basics of fashion -- Marketing fashions -- Fashion economics -- The centers and the designers -- Promoting a fashion image -- Using technology in fashion marketing -- Merchandising and buying -- Data-driven decisions -- Creating a fashion business -- Laws, labor, and ethics -- Fashion marketing careers.
Fashion merchandising.