Media studies : the essential resource /
Benyahia, Sarah Casey.
Gardner, Abigail.
Rayner, Philip,1947-
Wall, Peter.
Includes bibliographical references and index.
Machine generated contents note: pt. I Analysis and perspectives -- 1.Image analysis -- 2.Narrative as an analytical tool -- 3.The role of genre -- 4.Representation and age -- 5.Realism and documentary -- 6.Intertextuality -- 7.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences -- 10.Ethnographic research -- 11.Audience segmentation -- 12.Questioning `effects' -- 13.Audience participation and reality TV -- 14.Gendered consumption -- 15.Harry and his fans -- pt. III Ecologies and creativities -- 16.Media in a global political economy -- 17.Public service broadcasting -- 18.News selection and presentation -- 19.Regulation and the press -- 20.Professional practice: working in the media -- 21.Media spectacle(s) -- 22.We are all celebrities now.
Mass media.