Marketing research : an applied orientation /
Malhotra, Naresh K.
Upper Saddle River, N.J. : Pearson/Prentice Hall,
c2007.
CD-ROM in pocket attached to inside back cover.
Includes bibliographical references and index.
System requirements for accompanying disc: Pentium processor; 256 MB RAM; 300 MB free hard disk space; CD-ROM drive; Internet Explorer 6.0.
Marketing research
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.