Coping with Retail Giants [electronic resource] : Gaining an Edge Over Discounters /
Samli, A. Coskun.author.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Description based upon print version of record.
""Cover""; ""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""List of Exhibits""; ""Preface""; ""Acknowledgments""; ""About This Book""; ""Introduction""; ""1 Preopening Preparations""; ""2 Retail Marketing Strategy Development""; ""3 Fitting into Multilayered Retail Competition""; ""4 Major trends in the Retailing Sector Which Independents Must Know""; ""5 The Retail Evolution""; ""6 Capitalizing on Market Potentials""; ""7 Consumer Behavior and Retail Strategy""; ""Appendix to Chapter 7""; ""8 Strategy Alternatives""; ""9 Developing, Measuring, and Managing Store Image""
""10 People Are Our Strength""""11 We Must Communicate with Our Market""; ""12 Developing a Merchandise Mix""; ""13 Pricing Strategies""; ""14 Being Connected to a Supply Chain""; ""15 Store Performance Evaluation""; ""Postscript""; ""References""; ""About the Author""; ""Index""
Includes bibliographical references and index.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Organization.
Planning.
Small business.
Market research.
Entrepreneurship.
Leadership.
Trade.
Business.
Commerce.
Organization.
Small Business.
Market Research/Competitive Intelligence.
Entrepreneurship.
Business Strategy/Leadership.
Trade.