Menu pricing & strategy /
Miller, Jack E.,1930-
New York : Van Nostrand Reinhold ; London : Chapman and Hall,
c1992.
Includes bibliographical references (p. [207]-208) and index.
Menu development -- The physical menu -- Marketing strategies -- Economic strategies -- Pricing support systems -- Menu pricing strategies -- Guidelines for success -- Sample menus and comments -- Accuracy in menus.
Restaurants
Food service
Menus.