Behavioral finance : understanding the social, cognitive, and economic debates /
Burton, Edwin T.
Shah, Sunit N.
Includes bibliographical references and index.
Introduction -- Introduction to behavioral finance -- What is the efficient market hypothesis? -- The EMH and the "market model" -- The forerunners to behavioral finance -- Noise traders -- Noise traders and the law of one price -- Index.
Investments
Capital market
Decision making.
Behavioral finance