Customers at Work [electronic resource] : New Perspectives on Interactive Service Work /
Dunkel, W.editor.
Kleemann, F.editor.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Description based upon print version of record.
Includes bibliographical references and index.
pt. 1. Introduction -- pt. 2. Customers and service workers at work -- pt. 3. Working on customers -- pt. 4. Working customers : self-service and web 2.0.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
International business enterprises.
Leadership.
Industrial sociology.
Marketing.
Public relations.
Service industries.
International Business.
Business Strategy/Leadership.
Sociology of Work.
Marketing.
Corporate Communication/Public Relations.
Services.