Visual communication theory and research : a mass communication perspective /
Fahmy, Shahira,1970-author.
Bock, Mary Angela,author.
Wanta, Wayne,author.
Includes bibliographical references and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
Visual communication.
Visual communication