Franco Sells Spain to America [electronic resource] : Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power /
Rosendorf, N.author.
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
Description based upon print version of record.
Cover; Contents; List of Illustrations; Acknowledgments; 1 Introduction; 2 Be El Caudillo's Guest: Postwar American Tourism to Franco Spain; 3 "Hollywood in Madrid": The Franco Regime and the American Film Industry; 4 The Franco Regime's Postwar US Public Relations Strategies: Media, Messages and Relationships in America; 5 The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat; 6 The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's 7 Million US Outreach Summa
7 Conclusion: Success, Inertia, Death, Democracy and a FallacyNotes; Bibliography; Index
Includes bibliographical references and index.
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
Franco, Francisco, 1892-1975.
Civilization—History.
History, Modern.
America—History.
Europe—History.
United States—History.
Social history.
Cultural History.
Modern History.
History of the Americas.
European History.
US History.
Social History.