Social strategies in action : driving business transformation /
Cheuk, Bonnie,author.
Social platforms are changing how organizations are communicating and operating on a global business scale. However with recent studies from the likes of Gartner and MIT Sloan Management Review in conjunction with Deloitte indicating that the importance and demand for social business is growing, there are still many barriers slowing its progress. This book addresses the challenges of implementing a successful social business strategy within an organisation, and provides guidance and best practices on the key factors which are critical for its success. This highly practical report is packed with case studies from a variety of global organisations on how social strategies are being utilised to transform various aspects of business.
Includes bibliographical references.
Social platforms are changing how organizations are communicating and operating on a global business scale. However with recent studies from the likes of Gartner and MIT Sloan Management Review in conjunction with Deloitte indicating that the importance and demand for social business is growing, there are still many barriers slowing its progress. This book addresses the challenges of implementing a successful social business strategy within an organisation, and provides guidance and best practices on the key factors which are critical for its success. This highly practical report is packed with case studies from a variety of global organisations on how social strategies are being utilised to transform various aspects of business.
Social media
Internet marketing
Electronic commerce
Management