Reputation : why it matters and how you can manage it.
Kossoff, Leslie L.
Chartered Institute of Management Accountants.
London : CIMA,
c2010.
"From banking to oil, technology to automobiles, industry reputations have been hard hit in recent years. Some were deserved and others were not. All had financial implications for the companies involved - and their shareholders."
Includes bibliographical references.
Author: Leslie L. Kossoff.
Public relations.
Associations, institutions, etc.