Turkish and British brand managers' perceptions of their firm characteristics, strategic objectives and brand marketing strategies : empirical and comparative evidence regarding to brands in Turkish and UK markets /
Öktemgil, Mehmet.
Birmingham Business School.Turkey-EU Business Research Group.
Birmingham : University of Birmingham, Birmingham Business School,
2003.
Includes bibliographical references.
Brand name products
Brand name products
Business planning
Business planning
Sales executives
Sales executives