Wired TV : laboring over an interactive future /
Mann, Denise,editor of compilation.
Includes bibliographical references and index.
Introduction: When television and new media work worlds collide / Denise Mann -- Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson -- In the game: the creative and textual constraints of licensed videogames / Jonathan Gray -- Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker -- Labor of love: charting The L word / Julie Levin Russo -- The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann -- Post-network reflexivity: viral marketing and labor management / John T. Caldwell -- Fan creep: why brands suddenly need "fans" / Robert V. Kozinets -- Outsourcing The Office / M.J. Clarke -- Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook -- Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez -- The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins.
Television broadcasting
Interactive television
Social media
Mass media