Crackle and fizz : essential communication and pitching skills for scientists /
Van den Brul, Caroline,author.
London : Imperial College Press,
[2014]
Includes bibliographical references and index.
Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support.
Communication in science.
Science