Redesigning women : television after the network era /
Lotz, Amanda D.,1974-
Urbana, Ill. : University of Illinois Press,
c2006.
1. Women's brands and brands of women : segmenting audiences and network identities -- 2. Fighting for families and femininity : the hybrid narratives of the action drama -- 3. Sex, careers, and Mr. Right in comedic dramas : the "new" new women of Ally McBeal and Sex and the city -- 4. Same story, different channel?  Returning home and starting over in protagonist-centered family dramas -- 5. Of female cops and docs : the reformulation of workplace dramas and other trends in mixed-sex ensembles.
Includes bibliographical references (p. [203]-214) and index.
Women on television.
Television programs for women
Television and women
Television broadcasting