Beyond the Low-Cost Business [electronic resource] : Rethinking the Business Model /
Giménez, Josep Francesc Valls.author.
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Description based upon print version of record.
Cover; Contents; List of Tables and Figures; Foreword; Acknowledgements; Introduction; 1 The Birth of the Low-Cost Phenomenon; 1.1 1997 to 2004; 1.2 2004 to the credit crunch and following; 1.3 Consumer shifts; 1.4 The consumers' new concept of price; 1.5 The new representation of price and of consumption; 2 Reinventing Your Business Model (RYBM); 2.1 Innovation development; 2.2 Innovation associated with production; 2.3 Innovations associated with the profit formula; 2.4 Process-related innovation; 3 Brand Marketing at a Time of Heightened Price Sensitivity; 3.1 A few facts
3.2 A new brand arena3.3 Price and brand management; 3.4 Building a value proposition; 3.5 Conditioning factors in brand extension; 3.6 Ongoing brand-connected innovation practices; 3.7 The new brand and price paradigm; 4 Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia; 4.1 IKEA; 4.2 ING DIRECT; 4.3 Mercadona; 4.4 Privalia, online discount outlet; Epilogue: Expansion, Innovation, Price Sensitivity and Wealth; Bibliography; Index
Includes bibliographical references and index.
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Leadership.
International business enterpris.
Tourism.
International economics.
Economics.
Service industries.
Business Strategy/Leadership.
International Business.
Tourism Management.
International Economics.
Economics, general.
Services.