Effective marketing : creating and keeping customers, 2nd ed. [by] William G. Zikmund, Michael d'Amico : test bank /
Ballenger, Joe.
Zikmund, William G.Effective marketing : creating and keeping customers.2nd ed.
D'Amico, Michael.Effective marketing : creating and keeping customers.2nd ed.
Cincinnati, Ohio : South Western College Pub.,
c1998.