Advertising basics! : a resource guide for beginners /
Vilanilam, John V.
Varghese, A. K.
New Delhi ; Thousand Oaks, Calif. : Response Books,
2004.
Includes bibliographical references and index.
How it all began -- Conventional advertising and advertising agencies -- The new advertising agency? the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television and film -- Advertising in the ICT age: the future
Advertising.
Advertising agencies.