Introduction to Peircean visual semiotics /
Jappy, Tony.
Includes bibliographical references (pages 209-213) and index.
Signs and things -- How Shall a Sign be Called? -- Peirce -- Modes of Representation -- Medium Matters -- The Mute Poem -- Rhetoric of the image.
Peirce, Charles S. (Charles Sanders), 1839-1914.
Semiotics.
Visual communication.