Humanizing the Web [electronic resource] : Change and Social Innovation /
Oinas-Kukkonen, H.author.
Oinas-Kukkonen, Henry,1964-
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; Part I Introduction and History; 1 A Shift in Thinking about the Web; 2 Waves of the Web; 3 The Killer Wave: The Social Web; Part II Social Web as a Transformer; 4 The Promise; 5 The Change; 6 Six Paradoxes; Part III Social Web as an Innovation Accelerator; 7 The Quest for Zero-to-One Innovation; 8 Social Web as an Innovation Ecosystem; 9 Social Web Innovation Strategies; Part IV Social Web as a Humanizer; 10 The Next Generation of the Web: The Humanized Web; 11 Core Business Values; 12 Future Challenges
Part V Final Remarks13 Conclusion; Notes; Primary sources; References; Index
Includes bibliographical references and index.
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
International business enterprises.
Management information systems.
Public relations.
Management.
Industries.
Leadership.
International Business.
Business Information Systems.
Corporate Communication/Public Relations.
Management.
Industries.
Business Strategy/Leadership.