I'd like the world to buy a coke : the life and leadership of Roberto Goizueta /
Greising, David,1960-
New York ; Chichester : John Wiley & Sons,
c1998.
Includes bibliographical references (p. 305-321) and index
Goizueta, Roberto, 1931-1997.
Coca-Cola Company.
Chief executive officers
Soft drink industry