Demand and supply integration : the key to world-class demand forecasting /
Moon, Mark A.,1955-
Upper Saddle River, N.J. : FT Press,
c2013.
Includes bibliographical references and index.
Demand/supply integration -- Demand forecasting as a management process -- Quantitative forecasting techniques -- Qualitative forecasting techniques -- Incorporation of market intelligence into forecasts -- Performance measurement -- World class demand forecasting -- Bringing it back to demand/supply integration : managing the demand review.
Supply and demand
Management.