Tourism Management, Marketing, and Development [electronic resource] : Volume I: The Importance of Networks and ICTs /
Mariani, M.editor.
Baggio, R.editor.
Buhalis, D.editor.
Longhi, C.editor.
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Cover; Title; Copyright; CONTENTS; List of Figures and Tables; INTRODUCTION Tourism Management, Marketing, and Development: The Importance of Networks and ICTs; PART I ICT and Tourism; CHAPTER ONE Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media; CHAPTER TWO Technological Innovation in e-Tourism:; CHAPTER THREE Open Data:; CHAPTER FOUR The Role of ICT within Tourism Development Processes in Postindustrial Sites: Empirical Evidence from Poland
CHAPTER FIVE e-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel IndustryCHAPTER SIX Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; PART II Tourism Systems and Networks; CHAPTER SEVEN Network Structure and Performance in the Tourism Industry; CHAPTER EIGHT Cooperative and Coopetitive Practices:; CHAPTER NINE Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; CHAPTER TEN Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic
CHAPTER ELEVEN Success Factors forCHAPTER TWELVE Experiential Marketing and Destination Management:; Conclusion; Index
Includes index.
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Marketing.
Tourism.
Management.
Leadership.
Public relations.
Development economics.
Marketing.
Tourism Management.
Business Strategy/Leadership.
Management.
Corporate Communication/Public Relations.
Development Economics.