Marketing of high-technology products and innovations.
Mohr, Jakki J.
Sengupta, Sanjit.
Slater, Stanley F.
Upper Saddle River, N.J. ; [Harlow] : Pearson/Prentice Hall,
c2005.
Previous ed.: Prentice-Hall, 2001 / by Jakki Mohr.
Includes bibliographical references and index.
High technology industries