Political campaigning in referendums : framing the referendum issue /
Vreese, C. H. de(Claes Holger),1974-
Semetko, Holli A.
London : Routledge,
2004.
Simultaneously published in the USA and Canada.
Includes bibliographical references (p. [202]-217) and indexes.
The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions.
Advertising, Political.
Political campaigns.
Referendum.
Elections.
Voting.