Social indicators and marketing; selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973.
Social Indicators Conference.1st,Washington, D.C.,1972;2d,Washington, D.C.,1973.
Clewett, Robert Lancelot,1911-ed.
Olson, Jerry C.(Jerry Corrie),1944-ed.
American Marketing Association.Public Policy and Issues Division.
[Washington] American Marketing Association
[1974]
Bibliography: p. 183-190.
Social indicators
Industries
Marketing