The rise of fashion and lessons learned at Bergdorf Goodman /
Neimark, Ira.
New York : Fairchild Books,
c2011.
Includes index.
Pt. 1. From Bonwit Teller to Bergdorf Goodman. Bonwit Teller ; Changing of the guard at Bergdorf Goodman ; Extraordinary times ; Experiences learned along the way -- Pt. 2. The business of fashion.  Fashion designer stories ; The entrepreneurs ; Deals and diplomacy -- Pt. 3. The fall of service.  The lost art of customer service ; Pt. 4. Retail common sense. Connecting with the customer ; Customer service means business -- Pt. 5. Lessons learned from my career. Lessons for future success.
Neimark, Ira.
Bergdorf Goodman (New York, N.Y.)
Department stores
Fashion merchandising
Clothing trade
Clothing trade