Return on engagement : content, strategy, and design techniques for digital marketing /
Frick, Tim.
Amsterdam ; London : Elsevier/Focal Press,
c2010.
Includes bibliographical references and index.
The grand plan -- On-site strategy -- Off-site strategy -- On-site techniques : content -- Design -- Content management systems -- Development -- The blog -- Really simple syndication -- E-mail marketing -- Social media overview -- Social media optimization -- Web video production -- Video sharing, distribution & metadata -- Measurement -- Bringing it all together : book of odds.
Internet marketing.
Social media
Strategic planning.