Your brain is (almost) perfect : how we make decisions /
Montague, Read.
New York : Plume ; London : Turnaround [distributor],
2007, c2006.
Includes bibliographical references (p.[299]-321) and index.
"Previously published as Why choose this book?"--T.p.
Computers that care : how desperation built value into brains -- The brain is (almost) perfect : it's slow, noisy, and imprecise -- My rabbit knows what to do : how planning makes decisions in advance -- Sharks don't go on hunger strikes : and why we can -- The value machine : and the idea overdose -- The feelings we really treasure : regret and trust -- From Pepsi to terrorism : how neurons generate preference -- Our choice : it's not your mother's soul, but it's still alive -- Epilogue : are humans computable?
Choice (Psychology)
Decision making.