Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
Proulx, Mike.
Shepatin, Stacey.
Hoboken, N.J. : Wiley,
c2012.
Includes bibliographical references (p. 245-258) and index.
The backchannel: bringing the social conversation to the forefront -- Social TV guides: curating social media for content discovery -- TV check-in services: creating vertical social networks around television -- The second screen: enhancing TV with synched content experiences -- Social TV ratings: adding a new dimension to television audience measurement -- Bridge content: driving engagement in-between episode airings -- Audience addressability: using online and direct mail targeting practices on TV -- TV everywhere: watching TV content whenever and wherever -- Connected TVs: blending online content with television content -- Conclusion (for now): connecting the dots -- To be continued...: filling in the gaps.
Television programs
Online social networks.