Real Luxury [electronic resource] : How luxury brands can create value for the long term /
Pinkhasov, Misha.author.
Nair, Rachna Joshi.author.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Description based upon print version of record.
Cover; Contents; List of figures and tables; Introduction; 1 A dilemma across time and culture; 2 The strengths and weaknesses of luxury; 3 The environment for luxury; 4 Luxury and the search for meaning; 5 Toward a socially valuable business; 6 Creating a culture of shared value; 7 Adapting the business model; 8 The outlook for luxury; Background reading; Index
Includes bibliographical references and index.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Marketing.
Management.
Economics.
Leadership.
Development economics.
Marketing.
Innovation/Technology Management.
Economics, general.
Business Strategy/Leadership.
Development Economics.