Business [electronic resource] : The Ultimate Resource
Allen, David.
Bach, David.
Bartlett, Christopher.
Adam and Charles Black (Firm),editor of compilation,publisher.
Credo Reference (Firm),distributor.
An international bestseller , BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice : over 170 essays from a stellar cast of business thought leaders including C. 
Description based upon print version of record.
Cover; Title Page; Contents; Contributors; User's Guide; Best Practice; Management in the 21st Century; Tom Brown; Action Learning; George Boulden; Making Recognition and Rewards a "Whole-Person" Experience; R. Brayton Bowen; Downsizing with Dignity; Alan Downs; Managing Stress; Cary L. Cooper and Susan Cartwright; Making Performance Appraisals a Win-win Experience; Patrick Forsyth; Viewpoint: Fons Trompenaars; Boosting Business Success through Diversity; Debbe Kennedy; Making the Workplace Flex, Not Break; Ken Murrell; Viewpoint: David MacLeod; Finding and Keeping Top Talent; Philip Sadler
Viewpoint: Christopher LockeViewpoint: Christopher Bartlett; Tackling Sexual Harassment in the Workplace; Anne Covey and Michael S. Morris; Managing Intellectual Capital; Leif Edvinsson; Viewpoint: John Mullins; Culture Clashes; Tim Hindle; Viewpoint: Philip Kotler; Marketing Managing 1:1 Marketing; Drayton Bird; On Writing as an Essential Business Skill; John Simmons; How to Plan Marketing; Malcolm McDonald; Marketing: The Importance of Being First; Al Ries and Laura Ries; The New Marketing; Seth Godin; Gaga to Guggenheim: Find the "Genius" in Your Business; Peter Fisk
Creating Powerful BrandsPaul Stobart; Managing the Customer; Merlin Stone and Liz Machtynger; Viewpoint: Patty Seybold; Viewpoint: B. Joseph Pine II; On Value and Values: How a Blended Values Strategy Drives Sustainable Performance; Douglas K. Smith; How to Get Lucky; Donald N. Sull; Viewpoint: Charles Handy; Viewpoint: C. K. Prahalad; Strategy in Turbulent Times; Costas Markides; Viewpoint: Paul Ormerod; Organic Growth Versus Acquisition; Peter Bebb; Why Mergers Fail and How to Prevent It; Susan Cartwright; Maximizing a New Strategic Alliance; Peter Killing; Viewpoint: Jean-Claude Larréché
OutsourcingRonan McIvor; The Supply Chain; Peter Day; The Power of Identity; Wally Olins; Switching Strategies; Louis Patler; Corporate-level Strategy; David R. Sadtler; Strategic Agility; John Wells; Viewpoint: Vijay Govindarajan; Toward a Total Global Strategy; George Yip; The Human Value of the Enterprise; Andrew Mayo; Human Capital; Edward E. Gordon; Return on Talent; Subir Chowdhury; Building an Empowered and Adaptive Organization; Jeremy Hope, Peter Bunce, and Franz Röösli; Creating Value through People; David H. Maister; Allocating Corporate Capital Fairly; John L. Mariotti
Intrapreneurial Warriors Versus Traditional ManagersGifford Pinchot; Why EVA Is the Best Measurement Tool for Creating Shareholder Value; Erik Stern; Viewpoint: Michael Green; Enterprise Information Systems; Thomas H. Davenport; Developing an Internet-era Mindset throughout the Organization; John Nirenberg; Integrating Real and Virtual Strategies; David Stauffer; The Business Web; Don Tapscott; Making B2B Your New Operational Standard; Michael J. Cunningham; Creating a Company Web Site That Delivers Real Value; Gerry McGovern; Blogs and Business: What You Must Know; Andy Wibbels
Intellectual Capital
An international bestseller , BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice : over 170 essays from a stellar cast of business thought leaders including C. 
Includes bibliographical references.
Mode of access: World Wide Web.
Description based on print version record.
Business -- Terminology.
Entrepreneurship.
Industrial management.
Management -- Handbooks, manuals, etc.
Management -- Philosophy.
Success in business.
Management
Business & Economics
Management Styles & Communication
Also available in print version.

Access restricted to authorized users and institutions.