Marketing research : an applied orientation /
Malhotra, Naresh K.
Frenchs Forest, N.S.W. : Prentice Hall,
c2002.
This is the 2nd ed. of the Australian version of the book, different from the 2nd [US] ed., by Naresh K. Malhotra alone (1996), and the 2nd European ed., by Naresh K. Malhotra and David F. Birks (2003).
Marketing research.