Marketing and Service Quality in Public Transport [electronic resource]: Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 /
ECMT.
European Conference of Ministers of Transport Economic Research Centre.Content Provider
Round Table on Transport Economics
Paris : OECD Publishing,
1993.
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape.
INTRODUCTORY REPORTS -- Behaviour Begins in the Mind by Werner Brõg, Germany -- -Preface -- Everyday Mobility  -- Possibilities for Change  -- Communications -- Strategy  -- Figures -- Annex: Thirteen rules for publicity work -- Bibliography  -- Marketing and Service Quality in Public Transport by Eduard Albors, Spain -- -Introducction -- Quality: The TMB's&nbsp;strategic objective -- The&nbsp;Quality Chain: An analytic model of service&nbsp;quality&nbsp;&nbsp; -- Application of the Quality Chain to TMB  -- Conclusions -- Service Quality and the Olympic Games  -- Figures  -- Contributions and Limits of Marketing to Urban Public Transport: An Analysis of the Lyons Urban Area by Bruno Faivre d'Arcier and jean-Pierre Steffen, France -- -Introduction  -- Marketing of services and urban public transport  -- Some examples of the Lyons marketing approach -- Pricing and demand for personalised service  -- Conclusion: How effective can marketing be?  -- Tables -- Figures -- References -- Annexes -- Data on the Lyons Urban Area Network  -- Development of the Marketing Concept in Public Transport: Extracts from the report by the International Commission on Transport Economics -- Marketing and Service Quality in Public Transport by Lennart Olsson, Sweden -- -Introduction -- Organisation -- Targets and strategies -- Co-ordination -- Fares -- Radio communication -- Information -- Quality -- A profitability approache -- Speed and high comfort -- Fast express services -- Out-and-out express network -- Commuter trains -- Train pool -- "West trains" -- Terminals -- Marketing and creating an image -- Target groups and individual travel  -- Figures -- SUMMARY OF DISCUSSIONS -- LIST OF PARTICIPANTS
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape.
Bibliographic Level Mode of Issuance: Monograph
Transport
Transportation
Urban transportation policy
Business & Economics
Transportation Economics