Journal of marketing.
American Marketing Association.
American Marketing Society.
National Association of Marketing Teachers.
New York : American Marketing Association,
1936-
Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
Special issues accompany some volumes.
Mode of access: World Wide Web.
Published by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Formed by the union of: American marketing journal (Online), and: National marketing review (Online).
Latest issue consulted: Vol. 62, no. 4 (Oct. 1998) (JSTOR, viewed Sept. 14, 2004).
Marketing
Marketing.
Marketing
Marketing.

American Marketing Journal
National Marketing Review