Social marketing : from tunes to symphonies /
Hastings, Gerard(Professor),author.
Domegan, Christine,author.
Includes bibliographical references and index.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
Social marketing
Behavior modification.