Basic marketing research : a decision-making approach /
Malhotra, Naresh K.
Peterson, Mark,1956-
Upper Saddle River, N.J. : Pearson/Prentice Hall,
c2006.
CD-ROM in pocket attached to inside back cover.
Previous ed.: 2002.
Includes bibliographical references and indexes.
Disc title: SPSS student version 13.0.
Disc software expires 13 months after installation.
Marketing research.
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.