European journal of marketing [electronic resource].
Bradford : MCB
Bradford : Emerald Group
Bingley : Emerald Group
Issues frequently combined.
Print ed. continues: British journal of marketing.
Description based on: Vol. 23, no. 1 (1989); title from issue table of contents (Emerald, viewed Sept. 28, 2004).
Latest issue consulted: Vol. 36, no. 5/6 (2002).
Marketing
Consumer behavior
Also issued in print.
European journal of marketing
British journal of marketing (Online)
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.