Market orientation, corporate culture and business performance /
Singh, Satyendra,1966-
Aldershot : Ashgate,
c2004.
Includes bibliographical references (p. [166]-181) and index.
Contents: Marketing concept and market orientation -- Preliminary empirical analysis -- Statistical data analysis -- Corporate culture and the market orientation -- The machine tool industry -- Case studies -- Conclusions, limitations, and future research
Machine-tool industry
Machine-tools