I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia /
West, Sally,1958-
DeKalb : Northern Illinois University Press,
c2011.
Includes bibliographical references and index.
The development of modern advertising in Russia -- Seals of approval and stamps of censorship : governmental approbation and regulation in advertising -- Classroom for consumers : advertising progress in the urban marketplace -- Beauty and bravado : gender identity on the advertising page -- Modernity through tradition : advertising's appropriation of Russian culture -- Appendix A: Newspaper content in Peterburgskaia gazeta -- Appendix B: Newspaper income -- Appendix C: Toiletries industry advertising accounts.
Advertising
Consumption (Economics)
Advertising
Consumption (Economics)
Consumers
Popular culture
City and town life