Case studies in marketing /
Cunningham, Anthony C.
Ward, James J.
KilBride, Catherine.
University College, Dublin.Graduate School of Business.
Marketing Institute of Ireland.
Irish Marketing Teachers' Association.
Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin,
c1995.
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association"
Bibliog
Marketing
Marketing