Management and creativity : from creative industries to creative management /
Bilton, Chris.
Malden, MA : Blackwell Pub.,
2007.
Includes bibliographical references (p. [176]-185) and index.
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organizational change -- From creative marketing to creative consumption -- The politics of creativity.
Management.
Creative ability in business.