Mastering the hype cycle : how to choose the right innovation at the right time /
Fenn, Jackie.
Raskino, Mark.
Boston, Mass. : Harvard Business Press,
c2008.
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.
Includes bibliographical references (p. 219-226) and index.
Hype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the innovation candidates -- Rank : prioritizing the candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer : making it happen -- Future cycles.
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.
Technological innovations
Organizational change.