Marketing research : online research applications /
Burns, Alvin C.
Bush, Ronald F.
Upper Saddle River, N.J. : Pearson/Prentice Hall,
c2005.
"International edition."
Disc in pocket attached to inside back cover.
CD-ROM entitled SPSS student version 12.0.
Previous ed.: 2003.
Includes bibliographical references and index.
System requirements for accompanying disc: Windows 98 (or higher)
Marketing research