Exploring package design /
Groth, Chuck.
Clifton Park, NY : Thomson Delmar Learning,
c2006.
"Exploring Package Design examines the complete process for creating high-impact packaging - from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals."--BOOK JACKET.
Includes bibliographical references (p. 199-200) and index.
"Exploring Package Design examines the complete process for creating high-impact packaging - from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals."--BOOK JACKET.
Packaging