Journal of empirical generalisations in marketing science : EmpGens.
University of South Australia.Marketing Science Centre.
[North Adelaide, S. Aust.] : Marketing Science Centre, University of South Australia, Marketing Oracle,
[1996]-
Refereed/Peer-reviewed
Title from journal home page (publisher's Web site, viewed Jan. 5, 2004).
Successive articles are uniquely identified by vol., year and page numbers.
Mode of access: World Wide Web.
Latest issue consulted: Vol. 7 (2002).
Marketing
Marketing.