Buying styles : simple lessons in selling the way your customer buys /
Wilkinson, Michael,1957-
American Management Association.
New York, N.Y. : AMA/American Management Association,
c2009.
Includes bibliographical references.
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.
Selling.
Consumers' preferences.
Consumer satisfaction.