Psychological Ownership and Consumer Behavior [electronic resource] /
Peck, Joann.editor.
Shu, Suzanne B.editor.
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Includes bibliographical references and index.
Preface -- Chapter 1 - The History of Psychological Ownership and its Emergence in Consumer Psychology -- Chapter 2 - Legal Ownership is Psychological: Evidence from Young Children -- Chapter 3 - Psychological Ownership in Egocentric Categorization Theory -- Chapter 4 - Ownership, the Extended Self, and the Extended Object -- Chapter 5 -Consumer Psychological Ownership of Digital Technology -- Chapter 6 - Can Consumers Experience Ownership for Their Personal Data? From Issues of Scope and Invisibility to Agents Handling Our Digital Blueprints -- Chapter 7 - Ownership by Design -- Chapter 8 - Psychological Ownership in Hoarding -- Chapter 9 - Trading Under the Influence: The Effects of Psychological Ownership on Economic Decision Making -- Chapter 10 -Psychological Ownership in Financial Decisions -- Chapter 11 - Can Consumers Perceive Collective Psychological Ownership of an Organization? -- Chapter 12 - Whose Experience is it, Anyway? Psychological Ownership and Enjoyment of Shared Experiences -- Chapter 13 - Psychological Ownership as a Facilitator of Sustainable Behaviors -- Chapter 14 - Solving Stewardship Problems with Increased Psychological Ownership -- Chapter 15 - Looking Ahead: Future Research in Psychological Ownership.
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Consciousness.
Marketing.
Applied psychology.
Personality and Social Psychology.
Marketing.
Industrial and Organizational Psychology.