Promoting and marketing events : theory and practice /
Jackson, Nigel A.
London : Routledge,
2013.
Includes bibliographical references (p. 236-250) and index.
Introduction -- Communication and Persuasion within Events -- Marketing your Event -- The Importance of a Marketing Strategy -- The Event Marketing Mix -- Understanding the Consumers of your Event -- Building your Reputation: The Use of Public Relations -- Gaining Visibility: Marketing Public Relations -- Using Media Relations -- Corporate Public Relations: Building your Reputation -- Promoting your Event Online -- Conclusion.
Special events
Special events