Creating powerful brands in consumer, service and industrial markets /
De Chernatony, L.(Leslie)
De Chernatony, L.(Leslie).Creating powerful brands.
McDonald, Malcolm,1938-
Chartered Institute of Marketing.
Oxford : Butterworth-Heinemann,
1998
"Published in association with the Chartered Institute of Marketing" - t.p.
Includes bibliographical references and index.
Brand name products
Brand name products