Marketing mix : selected chapters from: Principles of Marketing, seventeenth edition, Philip Kotler and Gary Armstrong.
Kotler, Philip,author.
Armstrong, Gary(Gary M.),author.
Eizaguirre, Almudena,editor.
García-Feijoo, María,editor.
"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.
"Compiled by Almudena Eizaguirre and María García-Feijoo University of Deusto"--Cover.
Includes bibliographical references.
"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.
Marketing
Marketing