Integration of Preference Analysis Methods into QFD for Elderly People [electronic resource] : A Focus on Elderly People /
Abu-Assab, Samah.author.
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Description based upon print version of record.
Foreword; Acknowledgement; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 The Starting Point; 1.2 Introduction to the Integration of Preference Analysis Methods into QFD; 1.3 Integration of Preference Analysis Methods into QFD for Elderly People; 1.4 Goals and Structure of the Work; 2 The Target Group: Elderly People; 2.1 Overview of Elderly People; 2.2 Demographical Development in Germany until 2060; 2.2.1 Decreasing Birth Rates; 2.2.2 Life Expectancy; 2.2.3 Old-Age Dependency Ratio; 2.2.4 Migration
2.3 The Socio-Economical Situations for Elderly People in Germany2.3.1 Family and Household Structure; 2.3.2 Economical and Purchasing Power of the Elderly Group in Germany; 2.3.3 Health of Elderly People in Germany; 2.3.4 Technology and Elderly People; 2.4 Market Research Methods and Elderly People; 3 Methods of Preference Measurement; 3.1 The Compositional Approach: The Self-Explicated Method; 3.1.1 Overview of the Self-Explicated Method; 3.1.2 Variants of the Self-Explicated Method; 3.2 The Decompositional Approach: The Conjoint Analysis; 3.2.1 Overview of the Conjoint Analysis
3.2.2 Variants of Conjoint Analysis3.3 Comparison between Conjoint Analysis and Self-Explicated Methods; 3.3.1 Advantages and Disadvantages of the ACA and the CC-SE; 3.3.2 Comparison of Empirical Studies between CA and SE; 3.3.3 Assessment of Preference Analysis Results; 4 Quality Function Deployment in New Product Development; 4.1 Basics of QFD; 4.1.1 History of QFD; 4.1.2 Definition of QFD; 4.1.3 The House of Quality; 4.2 Beyond the House of Quality: Various QFD Approaches; 4.2.1 The Four-Phase Approach; 4.2.2 The Matrix of Matrices; 4.2.3 The Comprehensive QFD; 4.3 Applications of QFD
4.4 Advantages and Disadvantages of QFD4.5 Suggested Solutions to Some Problems of QFD; 4.5.1 Integration of QFD with Different Methods; 4.5.2 Integration of Preference Analysis Methods into QFD; 5 Integration of Preference Analysis Methods into QFD for Elderly People; 5.1 Pullman's ConjointQFD Approach; 5.1.1 Description of the Approach and Experiment; 5.2 Baier's ConjointQFD Approach; 5.2.1 Description of the Approach and Experiment; 5.3 Proposal of the New Approach CC-SEQFD for "Elderly People"; 5.3.1 Description of the New Approach for "Elderly People"
5.4 Summary of the Pullman's and Baier's ConjointQFD and CC-SEQFD Approaches5.5 Adaptation of ConjointQFD and CC-SEQFD Approaches to "Elderly People"; 5.5.1 Adaptation of Pullman's ConjointQFD Approach to "Elderly People"; 5.5.2 Adaptation of Baier's ConjointQFD Approach to "Elderly People"; 5.5.3 Adaptation of the CC-SEQFD Approach to "Elderly People"; 5.5.4 A Summary of the Adjustment Measures Considered in the Three Approaches; 5.6 Overview of the Empirical Design of the Present Work
6 Empirical Comparison of Pullman's and Baier's ConjointQFD Approaches on the Example of Mobile Phones for Elderly People - Stud
Diss.-- Technische Universitat Cottbus, 2011.
Includes bibliographical references.
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Leadership.
Business Strategy/Leadership.