Challenges to advertising research : from advertising to communication 1 : 1st inaugural research conference, Berlin 1994 /
Huth, Lutz.
Lodge, Sheila.
Hochschule der Künste Berlin.
Napier University.Napier Communication Research Unit.
Berlin : Hochschule der Künste ; [Edinburgh : Napier Communication Research Unit],
1995.
Includes bibliographical references.
Marketing research
Advertising
Communication