Strategic marketing management : analysis & decision.
Chartered Institute of Marketing.
Cookham : CIM Publishing,
2002.
"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Marketing management & Strategy (2nd ed) by Doyle, Marketing strategy (2nd ed) by Fifield and Marketing strategy and competitive positioning (2nd ed) by Hooley" - p.1.
Includes bibliographical references and index.
Marketing
Strategic planning