The Sustainability Effect [electronic resource] /
Brady, A.author.
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Description based upon print version of record.
Cover; Contents; List of Tables; List of Figures; List of Charts; List of Abbreviations; Acknowledgements; Preface; 1 Introduction; 2 The Rise of Corporate Conscientiousness; 3 Profiling Corporate Imagery: Seven Competitive Elements; 4 A Global CEO Survey; 5 Survey Results and Conclusions; 6 Strategic Implications; Appendices; Notes; References; Index
Includes bibliographical references and index.
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Leadership.
Business ethics.
Business Strategy/Leadership.
Business Ethics.