Middle Eastern and African Perspectives on the Development of Public Relations [electronic resource] : Other Voices /
Watson, T.editor.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Introduction; Tom Watson -- 1. The Arab States of the Gulf; Badran A. Badran -- 2. Botswana, Zambia and Zimbabwe; Ray Mawerera -- 3. Egypt; Khayrat Ayyad and Ahmed Farouk -- 4. Israel; Clila Magen -- 5. Kenya; Dane Kiambi -- 6. The Kingdom of Saudi Arabia; Nawaf Abdelhay-Altamimi -- 7. Nigeria; Ismail Adegboyega Ibraheem -- 8. South Africa; Chris Skinner and Dalien Rene Benecke -- 9. Turkey; Melike Aktas Yamanoglu, B. Pinar Ozdemir and G. Senem Gentrk Hizal -- 10. Uganda; Barbra Natifu.
International business enterprises.
Leadership.
Marketing.
Public relations.
Development economics.
International economics.
International Business.
Business Strategy/Leadership.
Marketing.
Corporate Communication/Public Relations.
Development Economics.
International Economics.