Integrated Communications in the Postmodern Era [electronic resource] /
Kitchen, Philip J.author.
Uzunoglu, Ebru.author.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Description based upon print version of record.
Cover; Half-Title; Title; Copyrights; Dedication; Contents; List of Illustrations; Acknowledgements; Notes on Editors andContributors; 1 Introduction: IntegratedCommunications in thePostmodern Age; 2 Integrated Marketing Communications:A Contextual International AdvertisingApproach; 3 Integrating Communications atTourism Destinations: Meeting theNeeds of Tourists; 4 Webcare as an Integrative Toolfor Customer Care, ReputationManagement, and Online Marketing:A Literature Review; 5 Customer Engagement - Fad or the RealMcCoy? The Attempt of IMC ParadigmShift via Online Media
6 The Effects of Marcoms andSocial Interaction through VirtualCommunities on Consumer-BasedBrand Equity7 Corporate Social Responsibility (CSR)Communication : A Turkish IndustryExample; 8 Fostering Interactivity throughResponsiveness : The Case of TurkishEnvironmentalist Non-ProfitOrganizations' Websites; 9 Articulating Locality in AdvertisingAdaptation : The Snickers Case; 10 The Changing Paradigm of PublicRelations in Turkey : From Past toPresent; 11 Rethinking the Role of "The Idea"in Integrated Communications; Index
Includes bibliographical references at the end of each chapters and index.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Management.
Industrial management.
International business enterprises.
Public relations.
Economics.
Management science.
Leadership.
Management.
Innovation/Technology Management.
International Business.
Corporate Communication/Public Relations.
Economics, general.
Business Strategy/Leadership.