The Butterfly Effect in Competitive Markets [electronic resource] : Driving Small Changes for Large Differences /
Rajagopal, .author.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Foreword; Preface; Acknowledgments; About the Author; Section I: Analyzing Market Chaos; 1 Chaos in Markets; 2 Reasoned Action and Planned Behavior; 3 Managing Market Shifts; Section II: Building Global-Local Marketing Effects; 4 Market Trend Analysis; 5 Consumer Value Management; 6 Darwinism in the Marketplace; 7 Business Growth and Local Effects; 8 Sustainable Marketing; Section III: Unveiling Future Effects; 9 Social Psychology of Consumers; 10 Challenges of the Butterfly Effect; References; Index
Includes bibliographical references and index.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Management.
Small business.
Leadership.
Entrepreneurship.
Development economics.
Market research.
Management.
Small Business.
Business Strategy/Leadership.
Entrepreneurship.
Development Economics.
Market Research/Competitive Intelligence.