Intellectual Property Rights Management [electronic resource] : Rookies, Dealers, Strategists and Strategic Dealers /
Alkaersig, Lars.author.
Beukel, Karin.author.
Reichstein, Toke.author.
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Contents; List of Figures; List of Tables; Foreword; Preface; Acknowledgments; 1 Introduction; What is IP?; Patents; Trademarks; Copyrights; Design rights; IP management; Why do it?; Strategy and IP; Aims and objectives of the book; 2 IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers; Combining IP management practices; Why do firms adopt IP practices in bundles?; Creating a taxonomy of IP management; Identifying archetypes; Exercises; 3 The IP Rookie; Meet the Rookie; IP resources; IP processes; Experiences and narrative of IP
Aims and goalsNext steps for the Rookie; Exercises; 4 The IP Dealer; Meet the Dealer; IP resources; IP processes; Experiences and narrative of IP; Aims and goals; Next steps for the Dealer; Exercises; 5 The IP Strategist; Meet the Strategist; IP resources; IP processes; Experiences and narratives of IP; Aims and goals; Next step for the Strategist; Exercises; 6 The IP Strategic Dealer; Meet the Strategic Dealer; IP resources; IP processes; Experiences and narratives of IP; Aims and goals; Next step for the Strategic Dealer; Exercises; 7 IP Strategy; Overview
Scope, direction and dimensions of an IP strategyThe role of IP; Dimensions of an IP strategy: a taxonomy; Objectives: why do firms utilize IP?; Patent strategy; The patent basics; Who patents?; IP archetype and patents; Why patents?; Technology; Timing; Geography; Trademark strategy; Why trademark?; IP archetype and trademarks; Types; Coverage; Geography; Implementing a trademark strategy; Design strategy; Why design rights?; IP archetype and design registration; Design rights; Geography; Timing; Copyright strategy; Basics of copyright; Types of protection; Geography; Trade secret strategy
Basics of trade secretsWhy trade secrets?; Scope of trade secrets; Enforcement strategy; How widespread are patent violations and counterfeits?; Preparing enforcement: the enforcement hierarchy; Surveillance; Preparing IP instruments for the battle; Ensuring identification and tracking own products; Establishing cooperation with authorities; Reactions against product piracy; Customs actions; Civil and criminal litigation; Conclusion; Exercises; 8 Markets for IP; Introduction; Incentives of supply and demand; Securing direct rents; Infringement and product launch; Creating partnerships
Securing an innovation edgeNot so easy; Markets for IP and the archetypes; Exercises; 9 IP Archetypes and Demographics; Introduction; Mechanisms leading to similarity in practices across firms; Isomorphism; Heritage of practices; Market selection; Resource driven similarity; Empirical similarities across dimensions; Industry; Geography; Internationalization; Firm size; Firm structure; Human resources; Conclusions; Exercises; 10 IP and Economic Performance; Introduction; IP and economic performance; Descriptively; Econometrically; Causal inference; Summary and conclusion; Exercises; Index
Includes bibliographical references at the end of each chapters and index.
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Mass media
Management.
Leadership.
International business enterpris.
Commercial law.
IT Law, Media Law, Intellectual Property.
Management.
Business Strategy/Leadership.
International Business.
Commercial Law.