Emotion by design : creative leadership lessons from a life at Nike /
Hoffman, Greg,author.
"Greg Hoffman, former CMO of Nike"--Front cover.
Introduction: The art of sport -- My journey into the arena -- Creativity is a team sport -- Never play it safe, play to win -- Game face for greatness -- Dare to be remembered -- Don't chase cool -- Spark a movement -- Close the distance -- Leave a legacy, not just a memory.
Nike (Firm)
Nike (Firm)
Design
Design
Creative ability in business.
Leadership.
Creative ability in business.
Design
Design
Leadership.