Market Mediations [electronic resource] : Semiotic Investigations on Consumers, Objects and Brands /
Heilbrunn, B.author.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and indexes.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Leadership.
Management.
Marketing.
International economics.
Business Strategy/Leadership.
Management.
Marketing.
International Economics.