Branding for dummies /
Chiaravalle, Bill,author.
Schenck, Barbara Findlay,author.
Previous edition published in 2007.
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding (Marketing)
Business names.
Product management.
Advertising.