The designer's graphic stew : visual ingredients, techniques, and layout recipes for graphic designers /
Samara, Timothy.
Beverly, Mass. : Rockport Publishers,
c2010.
Includes index.
The designer as chef -- How to use this book -- Basic techniques -- Preliminary prep -- Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts -- Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions.
Graphic arts
Commercial art