Soft Power in China [electronic resource] : Public Diplomacy through Communication /
Wang, J.editor.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Description based upon print version of record.
Cover; Contents; List of Illustrations; Preface; One: Introduction: China's Search of Soft Power; Two: The Expansion of China's Public Diplomacy System; Three: China's Image Projection and Its Impact; Four: China's International Broadcasting: A Case Study of CCTV International; Five: The Evolving Chinese Government Spokesperson System; Six: Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; Seven: National Image Management Begins at Home: Imagining the New Olympic Citizen
Eight: Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch RelayNine: China's Image Management Abroad, 1920s-1940s: Origin, Justification, and Institutionalization; Ten: Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; List of Contributors; Index
Includes bibliographical references and index.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
International relations.
Ethnology-Asia.
Diplomacy.
Globalization.
International Relations.
Asian Culture.
Diplomacy.
Globalization.