Persuasion : messages, receivers, and contexts /
Rogers, William,1944 February 13-
Lanham, Md. ; Plymouth : Rowman & Littlefield,
c2007.
Includes bibliographical references (p. 387-392) and index.
Introduction -- Language and communication -- Persuasive messages -- Propaganda -- Argumentation -- Ethics and deception -- Understanding audiences and cultures -- Needs, emotions, motivations, and vulnerabilities -- Empirical theories of persuasion -- Empirical persuasion research -- Verbal and visual rhetorical theories -- Persuasion and politics -- Campaigns, counterpublics, movements, and cults -- Media influence : advertising, news, entertainment -- Skills for senders -- Skills for receivers.
Persuasion (Psychology)
Persuasion (Rhetoric)
Propaganda.