The unofficial guide to building your business in the Second Life virtual world : marketing and selling your product, services, and brand in-world /
Mahar, Sue Martin.
Mahar, Jay.
New York : American Management Association,
c2009.
Includes index.
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
Second Life (Game)
Shared virtual environments
Internet industry.
Internet marketing.
Electronic commerce.