Communicator-in-chief : how Barack Obama used new media technology to win the White House /
Hendricks, John Allen.
Denton, Robert E.,Jr.
Lanham, Md. ; Plymouth : Lexington Books,
c2010.
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--BOOK JACKET.
Includes bibliographical references and index.
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--BOOK JACKET.
United States President (2009- : Obama)
Presidents
Political campaigns
Communication in politics
Mass media