Marketing in the digital age /
O'Connor, John,1960-
Galvin, Eamonn.
O'Connor, John,1960-Marketing and information technology.
Harlow : Financial Times Prentice Hall,
2001.
Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.
Includes bibliographical references and index.
Internet marketing.