Media effects /
Potter, W. James.
Los Angeles, Calif. ; London : SAGE Publications,
c2012.
Includes bibliographical references and index.
Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.
Mass media
Mass media
Mass media
Mass media