The eBay marketing bible : everything you need to know to reach more customers and maximize your profits /
Ennico, Clifford R.
Shebley, Cindy.
New York : American Management Association,
c2009.
Includes bibliographical references (p. 293-296) and index.
Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.
eBay (Firm)
Internet marketing.
Internet auctions.