The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
Stratten, Scott.
Stratten, Scott.Book of business unawesome.
Hoboken, N.J. : John Wiley & Sons,
c2012.
Two titles bound back to back and inverted.
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
Relationship marketing.
Customer relations.
Management.