Political marketing and British political parties /
Lees-Marshment, Jennifer,author.
This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.
Includes bibliographical references (pages 280-304).
This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.
Political parties
Marketing
Marketing
Political parties.
Political marketing and British political parties.