Sun Tzu and the art of business : six strategic principles for managers /
McNeilly, Mark.
Oxford : Oxford University Press,
c2012.
Includes bibliographical references and index.
Win all without fighting : capturing your market without destroying it -- Avoid strength, attack weakness : striking where they least expect it -- Deception and foreknowledge : maximizing the power of market information -- Speed and preparation : moving swiftly to overcome your competitors -- Shape your opponent : employing strategy to master the competition -- Character-based leadership : providing effective leadership in turbulent times -- Putting the art of business into practice.
Sunzi, active 6th century. B.C.
Strategic planning.