Trump University entrepreneurship 101 : how to turn your idea into a money machine  /
Gordon, Michael E.(Michael Earl)
Trump, Donald,1946-
Trump University.
Hoboken, N.J. : John Wiley & Sons,
c2010.
Includes bibliographical references (p. 257-263) and index.
Introduction : buckle up for your fantastic voyage -- Trump on entrepreneurship -- Unleash your entrepreneurial power -- Feel the fear--do it anyway -- Start right--build on the CUSTOMER model -- Find ideas in a turbulent world -- Select one (and only one) opportunity -- Exploit opportunities during challenging economic times -- Build your fortune as a technopreneur -- Bootstrap -- Plan for the war with your competitors -- Design your money machine -- Virtualize and globalize -- Harness Web 2.0 for competitive advantage -- Do well and do good -- Devise a winning strategy -- Project your growth and profitability -- Mobilize powerful resources quickly -- Develop a simple, effective business plan -- Become a win-win negotiator -- Raise money -- Fixate on the customer -- Launch your venture! -- Suffer growing pains joyfully.
Entrepreneurship.
New business enterprises.