The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
Weber, Larry,author.
Henderson, Lisa Leslie,author.
Includes bibliographical references (pages 317-344) and index.
The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
Internet marketing.
Marketing.
Marketing research.