The Dominant Influence of Marketing in the 21st Century [electronic resource] : The Marketing Leviathan /
Kitchen, P.editor.
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.
Description based upon print version of record.
""Cover""; ""Contents""; ""List of Figures and Tables""; ""Acknowledgements""; ""Notes on Contributors""; ""1 Introduction""; ""2 The Recasting, Questionability and Applicability of Hobbesâ€? Leviathan""; ""3 Who Is Like unto the Beast? Tall Tales of Fail Whales""; ""4 Seven Simple Rules to Better Customer Service""; ""5 Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World""; ""6 Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous""; ""7 The Age of Organisationalism""; ""Index""
Includes bibliographical references and index.
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.
Marketing.
Organization.
Planning.
Customer relations—Management.
Public relations.
Behavioral economics.
Marketing.
Organization.
Customer Relationship Management.
Corporate Communication/Public Relations.
Behavioral/Experimental Economics.