The Drivers of Wearable Device Usage [electronic resource] : Practice and Perspectives /
Ernst, Claus-Peter H.editor.
This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
Description based upon print version of record.
Includes bibliographical references.
The Influence of Subjective Norm on the Usage of Smartglasses -- Does Perceived Health Risk Influence Smartglasses Usage? -- The Potential Influence of Privacy Risk on Activity Tracker Usage: A Study -- An Analysis of the Potential Influence of Privacy Risk on Neuroheadset Usage -- Success Comes to Those Who Are Successful: The Influence of Past Product Expectation Confirmation on Smartwatch Usage -- How Design Influences Headphone Usage.
This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
Information technology.
Business—Data processing.
Marketing.
Computers and civilization.
IT in Business.
Marketing.
Computers and Society.