Understanding and Profiting from Intellectual Property [electronic resource] : Strategies across Borders /
Yang, D.author.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Description based upon print version of record.
Includes bibliographical references and index.
pt. I. Intellectual property fundamentals -- pt. II. Intellectual property environments -- pt. III. Intellectual property management -- pt. IV. Intellectual property strategies.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Leadership.
Knowledge management.
International business enterprises.
International economics.
Commercial law.
Business Strategy/Leadership.
Knowledge Management.
International Business.
International Economics.
Commercial Law.