Investor Relations [electronic resource] : Principles and International Best Practices in Financial Communications /
Guimard, Anne.author.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
List of illustrations -- Introduction -- Competing for capital -- Seven keys to successful investor relations -- Implementing best practices in investor relations -- Measuring the value of investor relations -- Conclusion -- Resources.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
Investment banking.
Securities.
Capital market.
Marketing.
Accounting.
Bookkeeping .
Economics.
Management science.
Corporations—Finance.
Investments and Securities.
Capital Markets.
Marketing.
Accounting/Auditing.
Economics, general.
Corporate Finance.