The new marketing conversation : creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier.
MacAaron, Alexandra.
Mason, Ohio : Thomson,
c2005.
Includes index.
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
Customer relations.
Business communication.
Relationship marketing.
Marketing.