Country-Specific Effects of Reputation [electronic resource] : A Cross-Country Comparison of Online Auction Markets /
Schlägel, Christopher.author.
Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided specific investments, eBay employs the same reputation system in the various international markets, which are characterised by different institutional environments. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.
Description based upon print version of record.
Foreword; Ackowledgments; Table of Contents; List of Tables; List of Figures; List of Abbreviations; List of Variables; 1 Country-Specific Effects of Reputation in Online Auctions - An Introduction; 2 Online Auction Markets, Reputation Effects, and Institutional Frameworks - A Literature Review and Conceptual Development; 2.1 The Relations between Uncertainty, Trust, and Reputation in Online Auctions; 2.1.1 Online Auction Markets - The Example of eBay; 2.1.2 Uncertainty in Online Auction Markets; 2.1.3 Trust and Reputation in Online Auction Markets
2.1.4 The Effects of Reputation on Online Auction Outcomes - A Meta-Analysis2.1.5 Reputation Effects in Online Auctions - Summary and Hypotheses; 2.2 The Influence of Institutional Frameworks on Reputation Effects in Online Auctions; 2.2.1 The Formal Institutional Framework; 2.2.2 The Informal Institutional Framework; 2.2.3 The Influence of Institutional Frameworks on Online Auction Transactions; 2.2.4 Reputation Effects in Different Institutional Frameworks - A Literature Review; 2.2.5 Institutional Frameworks and Reputation Effects - Summary and Hypotheses
2.3 Country-Specific Reasons for Negative Feedback Ratings2.3.1 Categories of Negative Feedback Ratings - A Literature Review; 2.3.2 The Influence of Institutional Frameworks on Negative Feedback Categories; 2.3.3 Institutional Frameworks and Negative Feedback Categories - Summary andExploratory Research Questions; 2.4 Summary of Hypotheses and Exploratory Research Questions; 3 Comparing Reputation Effects between Countries - The Research Method; 3.1 Samples and Data Collection; 3.1.1 Samples and Data Collection - Study 1: Product Types
3.1.2 Samples and Data Collection - Study 2: Negative Feedback Categories3.1.3 Samples and Data Collection - Study 3: Country Clusters; 3.2 Variables and Measures in the Quantitative Analysis; 3.2.1 Variables and Measures - Study 1; 3.2.2 Variables and Measures - Study 2; 3.2.3 Variables and Measures - Study 3; 3.3 The Quantitative Data Analysis; 3.4 The Qualitative Data Analysis; 4 Country-Specific Effects of Reputation - Analysis and Results of Study 1; 4.1 Product Characteristics and Country-Specific Reputation Effects; 4.2 Discussion and Consequences - Study 1
5 The Effects of Buyer Complaint Categories on Auction Outcomes - Analysis and Results of Study 25.1 The Effect of Reputation on Auction Outcomes; 5.2 Negative Feedback Categories and their Effect on Auction Outcomes; 5.3 Discussion and Consequences - Study 2; 6 Uncertainty Avoidance, Third Party Insurance, and Reputation Effects - Analysis and Results of Study 3; 6.1 The Effects of Reputation and Third Party Insurance on Online Auction Outcomes; 6.2 Discussion and Consequences - Study 3; 7 Discussion, Limitations, and Directions for Further Research; Bibliography; Appendices
Appendix Part 1: Literature review
Dissertation--University of Magdeburg, 2010.
Includes bibliographical references.
Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided specific investments, eBay employs the same reputation system in the various international markets, which are characterised by different institutional environments. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.
Marketing.
Management.
Marketing.
Management.