The committed enterprise : making vision, values, and branding work /
Davidson, J. H.(J. Hugh),1935-
Oxford ; Boston : Elsevier/Butterworth-Heinemann,
2005
Previous ed.: 2002.
Includes bibliographical references and index.
The new challenge for organization leaders -- How vision and values create committed enterprises -- The seven best practices for creating the committed enterprise -- Building the foundations of the committed enterprise -- Measuring the strength of the vision ... if there is one -- Timing and building a new vision -- Creating hard values for sustainable advantage -- Emotional activism : communicating by action signals and words -- Creating systems to embed vision and values -- Branding the committed enterprise -- The hard-edged organization : measurement -- Why most vision and values programmes fail -- Vision and values before and after acquisitions -- Aligning individuals and organizations -- A renewable process for vision and values.
Organizational effectiveness.
Business ethics.
Success in business.