E-business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave,1963-
Harlow : FT Prentice Hall,
2009.
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Electronic commerce.
Business enterprises