American turnaround : reinventing AT&T and GM and the way we do business in the USA /
Whitacre, Edward E.,1941-
Cauley, Leslie,1957-
New York : Business Plus,
2013.
CEO Ed Whitacre shares his story of his corporate success at AT&T and his assignment by President Barack Obama to turn around the failing General Motors. He delves candidly into the business tactics he used to bring GM back from the brink, and discusses the people and events that have influenced his life.
Includes index.
CEO Ed Whitacre shares his story of his corporate success at AT&T and his assignment by President Barack Obama to turn around the failing General Motors. He delves candidly into the business tactics he used to bring GM back from the brink, and discusses the people and events that have influenced his life.
Whitacre, Edward E., 1941-
AT & T
General Motors Corporation
Chief executive officers
Industrial management