Daisy petals and mushroom clouds : LBJ, Barry Goldwater, and the ad that changed American politics /
Mann, Robert,1958-
Baton Rouge, La. : Louisiana State University Press,
c2011.
Includes bibliographical references and index.
Johnson, Lyndon B. (Lyndon Baines), 1908-1973.
Goldwater, Barry M. (Barry Morris), 1909-1998.
Presidents
Advertising, Political