Semiotics, marketing, and communication : beneath the signs, the strategies /
Floch, Jean-Marie.
Basingstoke : Palgrave,
2001.
Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
Includes bibliographical references and index.
Communication in marketing
Semiotics