Journal of macromarketing [electronic resource].
University of Colorado, Boulder.Business Research Division,issuing body.
Macromarketing Society,issuing body.
Boulder, Colo. : Business Research Division, Graduate School of Business Administration, University of Colorado
Published: Thousand Oaks, CA : Sage Publications, .
Official journal of: Macromarketing Society Inc., .
Description based on: Vol. 19, no. 1 (June 1, 1992); title from banner GIF (publisher's Web site, viewed Sept. 16, 2004).
Latest issue consulted: Volume 32, number 3 (September 2012) (SAGE, viewed October 18, 2012).
Marketing
Marketing
Journal of macromarketing
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