The intelligent company : five steps to success with evidence-based management /
Marr, Bernard.
Chichester : John Wiley & Sons,
2010.
This practical book provides managers with five essential steps to improve their business intelligence and allow them to carry out the kind of reality check they need to maintain competitive advantage for their organization. The author's simple, step-by-step model offers managers a vital tool for analyzing their business and improving performance.
Includes bibliographical references (p. [209]-212) and index.
This practical book provides managers with five essential steps to improve their business intelligence and allow them to carry out the kind of reality check they need to maintain competitive advantage for their organization. The author's simple, step-by-step model offers managers a vital tool for analyzing their business and improving performance.
Business intelligence.
Business planning.
Management.