Essentials of marketing : a global managerial approach /
Perreault, William D.
McCarthy, E. Jerome(Edmund Jerome)
Boston ; London : Irwin/McGraw-Hill,
c2000.
Includes indexes.
"International edition."
System requirements: IBM PC or 100% compatible; Pentium 133 MHz or faster; Windows 95 or higher; 32 MB hard drive space.
Marketing.