New strategies for reputation management : gaining control of issues, crises & corporate social responsibility /
Griffin, Andrew,1972-
Chartered Institute of Public Relations.
London : Kogan Page,
2008.
Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.
"Chartered Institute of Public Relations."
Includes bibliographical references (p. [165]-168) and index.
Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.
Corporate image
Corporations
Social responsibility of business.