India by design : the pursuit of luxury & fashion /
Boroian, Michael.
Poix, Alix de.
Singapore : Wiley,
2010.
Includes bibliographical references (p. 359-362) and index.
Defining luxury and fashion -- Framework and context of luxury in India -- Demographics, economy, spending habits, and purchasing power -- Cultural issues and specificities of the Indian market -- Consumer differences between cities -- Indian views on luxury -- Mapping fashion and luxury brands in India -- Retail and distribution issues -- Human resources issues and practices -- Fashion education in India -- Designer market structure -- Designers -- Where are Indian luxury and fashion going? -- Case studies.
Luxury goods industry
Fashion merchandising