Strategic research and political communications for NGOs : initiating policy change /
Accenture-Stiftung (Germany)
International University in Germany.School of Communication Management.
Banyan (Organization)
Los Angeles, Calif. ; London : SAGE,
2009.
Includes bibliographical references.
NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.
Non-governmental organizations.
Strategic planning.
Social advocacy.