The citizen marketer : promoting political opinion in the social media age /
Penney, Joel,author.
Includes bibliographical references and index.
The citizen marketer approach to political action -- The historical lineage of the citizen marketer -- Self-labeled and visible identities -- Political fans and cheerleaders -- News spreaders and agenda-setters -- Towards a critical literacy of the citizen marketer approach -- Methodological appendix.
Political participation
Communication in politics
Social media
Marketing
Public opinion
Citizen marketer.