Communication of innovations a cross-cultural approach
Rogers, Everett M.(Everett Mitchell),1931-
Shoemaker, F. Floyd.
New York Free Press London Collier-Macmillan
1971
Previous ed. published as 'Diffusion of innovations'. New York: Free Press; London: Macmillan (N.Y.), 1962
Bibliographyp.387-466. - Includes index
Social change.
Technological innovations
Diffusion of innovations.