Brand Romance [electronic resource] : Using the Power of High Design to Build a Lifelong Relationship with Your Audience /
Kusume, Y.author.
Gridley, N.author.
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Description based upon print version of record.
""Cover""; ""Half-Title""; ""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""List of Figures""; ""A Note to the Reader""; ""Introduction                   ""; ""Part 1 Know Who You Are                              ""; ""1 Commitment 1: Think of Your Brand as a Person                                                      ""; ""Part 2 Know Your Audience                                ""; ""2 Commitment 2: Understand Short- and Long-Term Needs                                                            ""
""3 Commitment 3: Co-Create with People                                            """"4 Commitment 4: Understand How People Experience                                                       ""; ""5 Commitment 5: Measure and Optimize                                           ""; ""6 Commitment 6: Introduce a â€œLove Testerâ€?                                                ""; ""Part 3 Know What You Will Bring Your Audience                                                    ""
""7 Commitment 7: Build a Clear Brand Design Architecture                                                              """"8 Commitment 8: Continuously Innovate                                            ""; ""9 Commitment 9: Give Your Value Proposition the Four Design Drivers                                                                          ""; ""Part 4 Know How You Will Bring It to Your Audience                                                         ""; ""10 Commitment 10: Create a Clearly Recognizable Identity                                                               ""
""11 Commitment 11: Embrace the Three Design Principles                                                            """"12 Commitment 12: Create One Vocabulary for the Whole Organization                                                                         ""; ""13 Commitment 13: Recognize the Maestro and the Virtuoso                                                               ""; ""14 Commitment 14: Nurture Your Talent                                            ""; ""15 Commitment 15: Create a Shared Culture                                                ""
""Conclusion                 """"Acknowledgements                       ""; ""Bibliography                   ""; ""Index            ""
Includes bibliographical references and index.
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Marketing.
Leadership.
Knowledge management.
Market research.
Marketing.
Business Strategy/Leadership.
Knowledge Management.
Market Research/Competitive Intelligence.