Managing sport events /
Greenwell, T. Christopher,1967-author.
Danzey-Bussell, Leigh Ann,1965-,author.
Shonk, David J.,1969-,author.
Includes bibliographic references and index.
Chapter 1. Understanding the sport event industry -- chapter 2. Event conceptualization -- chapter 3. Event bidding --  chapter 4. Event staffing -- chapter 5. Event budgeting -- chapter 6. Event sponsorship -- chapter 7. Event marketing -- chapter 8. Media promotion and relations -- chapter 9. Contract considerations -- chapter 10. Risk management and negligence -- chapter 11. Event services and logistics -- chapter 12. Event-day management -- chapter 13. Postevent details and evaluation.
Sports
Sports administration.
Special events