Institutional Advancement [electronic resource] : What We Know /
Proper, E.author.
Caboni, T.author.
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Description based upon print version of record.
Cover; Title; Copyright; Contents; List of Tables and Figures; Series Introduction; Foreword; Acknowledgments; Part I Introduction; 1 Introduction; Part II Review of the Literature; 2 Research on Institutional Advancement Outside of Fundraising; 3 Research on Fundraising; 4 Hidden Research: Dissertations; Part III Major Questions and Answers; 5 Why Donors Give; 6 The Campus Green Update; 7 Trends in Research; Part IV The Future of Advancement Research; 8 Suggestions for Research; Appendix; Notes; References; Index
Includes bibliographical references and index.
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Management.
Organization.
Planning.
Education-History.
School management and organization.
School administration.
Higher education.
Social sciences.
Management.
Organization.
History of Education.
Administration, Organization and Leadership.
Higher Education.
Social Sciences, general.
Institutional advancement