Business policy and strategy : the art of competition /
Van Deusen, Cheryl A.
Williamson Steven A.
Babson, Harold C.
Boca Raton, Fla. : Auerbach Publications,
c2007.
Rev. ed. of: Business policy and strategy / Robert G. Murdick [et al.]. 6th ed. Boca Raton, Fla. : St. Lucie Press, c2001.
Includes bibliographical references and index.
Industrial management.