Pricing perspectives : marketing and management implications of new theories and applications /
Rothenberger, Sandra,1975-
Siems, Florian,1972-
European Pricing and Marketing Conference(1st :2007 :Innsbruck, Austria)
Basingstoke : Palgrave Macmillan,
2008.
"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.
Includes bibliographical references and indexes.
Pricing.