How "American" is globalization? /
Marling, William,1951-
Baltimore : Johns Hopkins University Press,
2006.
Includes bibliographical references (p. [207]-213) and index.
"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.
Globalization
Civilization, Modern