Capture the Mindshare and the Market Share Will Follow [electronic resource] : The Art and Science of Building Brands /
Gill, L.author.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Includes index.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C.
Statistics .
Market research.
Statistics for Business, Management, Economics, Finance, Insurance.
Market Research/Competitive Intelligence.