Behavioral and management science in marketing
Davis, Harry L.
Silk, Alvin J.
New York Chichester Wiley
1978
'... the papers contained in this volume are an outgrowth of a symposium held in July, 1969 ... organized under the auspices of the College on Marketing of the Institute of Management Science ...' - Preface. - 'A Ronald Press publication'
Includes bibliographies and index
Marketing
Social sciences