Customer service : new rules for a social media world /
Shankman, Peter.
Indianapolis, Ind. : Que,
c2011.
Includes index.
Putting together a social media team -- Examples of how it doesn't work (and what happens) -- Before the explosion: winning your customer -- Customer service is a way of life -- Social media damage control: stopping small problems from becoming big ones -- Making customer addicts online: best practices that work! -- Keeping the addiction going -- Monitoring your successes and failures -- Putting it all together: what did we learn?
Customer services.
Internet marketing.
Social media.
Online social networks.