Worlds apart? : a comparison of the NPD strategies of biopharmaceutical firms in Europe and the US /
Xia, Tianjiao.
Roper, Stephen.
Warwick Business School.Centre for Small and Medium Sized Enterprises.
Warwick : CSME, Warwick Business School,
2008.
Includes bibliographical references.
Pharmaceutical industry
Pharmaceutical industry
New products
New products
Pharmaceutical biotechnology