Harnessing Place Branding through Cultural Entrepreneurship [electronic resource] /
Go, F.editor.
Lemmetyinen, A.editor.
Hakala, U.editor.
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Description based upon print version of record.
Cover; Title; Copyright; Contents; List of Illustrations; Acknowledgements; Testimonial; About the Book; Organization of the Book; Notes on Contributors; Introduction; Part I Place Branding: Multidisciplinary Principles; 1 Place Branding and Culture: 'TheReciprocal Relationship between Culture and Place Branding'; 2 Cultural Entrepreneurs as Foundations of Place Brands; 3 Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Placesand Their Brands; 4 The Role of Culture in Regional Development Work - Changes and Tensions; Part II Individual Place Case Studies
5 Case A: Place Branding fromthe Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship6 Case B: Culture-led Urban Regeneration and Brand Buildingin Alpine Italian Cities; 7 Case C: Place Branding andCultural Entrepreneurship:"Edinburgh - Scotland's InspiringCapital and World Festival City"; 8 Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness; 9 Case E: Cultural Diplomacy and Entrepreneurship as a Means forImage Restoration: The Case of Israel
10 Case F: The City of Ostrava - FromIndustrial Image to Industrial Image 2.0Part III Particular Place Brand Themes; 11 Coordinating Cooperative Cultural Networks: The Case of Culture Finland; 12 Tracing for One Voice -The 5Cs of Communicationin Place Branding; 13 E-governance-based Smart Place Branding: Challenges andImplications for Local Identity and Cultural Entrepreneurship; 14 Making Space for Cultural Entrepreneurship; Epilogue; Index
Includes bibliographical references and index.
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Small business.
Marketing.
International business enterprises.
Entrepreneurship.
Economics.
Management science.
Leadership.
Small Business.
Marketing.
International Business.
Entrepreneurship.
Economics, general.
Business Strategy/Leadership.