Business, marketing, and management principles for IT and engineering /
Chorafas, Dimitris N.
Boca Raton, Fla. ; London : CRC Press,
c2011.
Includes bibliographical references and index.
Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control.
High technology industries
Management.