Communicating Environmentally Sustainable Transport [electronic resource]: The Role of Soft Measures /
Organisation for Economic Co-operation and Development.
Organisation for Economic Co-operation and DevelopmentContent Provider
Organisation for Economic Co operation and DevelopmentContent Provider
Paris : OECD Publishing,
2004.
Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers.  Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments.  Others will be soft, such as the provision of information and the use of communication strategies and educational techniques.  The book examines the measures needed.
Preliminaries; CONTENTS; Overview; Session 1 Opening session; Session 2 Present transport behaviour and what maintains it; Session 3 Roles of soft measures in changing transport and other behaviour; Session 4 How soft measures could be used to achieve EST; Session 5 Special focus on the media advertising and marketing; Session 6 Developing advice for policymakers on the use of soft measures; Appendix 1 Issues Paper Soft Measures and Transport Behaviour
"This document is the report on a workshop entitled Communicating Environmentally Sustainable Transport---the Role of Soft measures, held in Berlin on 5-6 December, 2002"--Foreword.
Includes bibliographical references (pages 171-179).
Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers.  Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments.  Others will be soft, such as the provision of information and the use of communication strategies and educational techniques.  The book examines the measures needed.
Transportation
Transportation and state
Sustainable development