Return on influence : the revolutionary power of Klout, social scoring, and influence marketing /
Schaefer, Mark.
New York ; London : McGraw-Hill,
c2012.
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Includes bibliographical references (p. [197]-201) and index.
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Online social networks.
Social media
Social influence.