DNA profiling : the innovative company ; how to increase creative ability in business /
Denervaud, Isabelle.
Chatin, Olivier.
Paris : Pearson Education France ; [London : Pearson Education],
2011.
Originally pub. in French as: L'ADN de l'enterprise innovante : comment accroître les capacités créatives de l'entreprise, 2008.
Includes bibliographical references and index.
Creative ability in business.
Organizational change.
Industrial management.