The tao of loyalty : winning with employees /
Rao, Ajit,1962-
New Delhi : Response Books ; London: Sage publications,
2006.
Includes bibliographical references and index.
Foreword / by Steve Walker -- Preface -- Acknowledgments -- The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss -- Summary -- Appendices -- Bibliography -- Index.
Personnel management.
Employee loyalty.