Sustainable Fashion: Consumer Awareness and Education   [electronic resource] /
Muthu, Subramanian Senthilkannan.editor.
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Textile industry.
Sustainable development.
Business logistics.
Industrial engineering.
Production engineering.
Motivation research (Marketing).
Textile Engineering.
Sustainable Development.
Supply Chain Management.
Industrial and Production Engineering.
Consumer Behavior.