Kids and branding in a digital world /
Gunter, Barrie,author.
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
Description based upon print version of record.
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
Includes bibliographical references (pages 164-195) and index.
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
Description based on print version record.
Internet advertising and children.
Branding (Marketing)
Brand name products.
Internet advertising and children.
Branding (Marketing)
Brand name products.