Marketing research : an applied orientation /
Malhotra, Naresh K.
Baalbaki, Imad B.
Nasr, Nada.
Harlow, Essex : Pearson Education,
2013.
"Authorized adaptation from the United States edition, entitled Marketing Research, 6th edition"--t.p. verso.
Includes bibliographical references (p. 851-888) and index.
Marketing research.
Marketing research