Evaluating campaign quality : can the electoral process be improved? /
Maisel, Louis Sandy,1945-
West, Darrell M.,1954-
Clifton, Brett M.,1972-
Cambridge : Cambridge University Press,
2007.
Includes bibliographical references (p. 145-151) and index.
Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.
Political campaigns
Elections