Your customer rules! : delivering the Me2B experiences that today's customers demand /
Price, Bill,1950-author.
Jaffe, David,1963-author.
Includes bibliographical references and index.
From B2C to Me2B -- You know me, you remember me -- You give me choices -- You make it easy for me -- You value me -- You trust me -- You surprise me with stuff I can't imagine -- You help me be better and do more -- What drives Me2B leaders -- The foundations of Me2B leaders -- The foundations of Me2B success -- Don't wait to act.
Customer relations.
Customer services.
Consumer satisfaction.
Your customer rules!