Customer experience for dummies /
Barnes, Roy A.,author.
Kelleher, Bob,author.
You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
Includes bibliographical references (pages 321-325) and index.
Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens.
You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
Customer services.
Customer relations.
Relationship marketing.