Japanese Consumer Dynamics [electronic resource] /
Haghirian, P.editor.
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Description based upon print version of record.
Includes bibliographical references and index.
pt. 1. Japanese consumers today -- pt. 2. Japanese consumer groups -- pt. 3. Consumer trends in Japan.
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
International business enterprises.
Asia—Economic conditions.
Market research.
Management.
International economics.
Marketing.
International Business.
Asian Economics.
Market Research/Competitive Intelligence.
Management.
International Economics.
Marketing.