Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America
McKenna, ElizabethAuthor
Han, HahrieContributor
Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it.
Description based on online resource; title from home page (viewed on October 14, 2014).
Obama, Barack.
Presidents
Presidents
Political campaigns
Political participation
Government - U.S.
Law, Politics & Government
Political Institutions & Public Administration - U.S.,  Executive Branch