The Business of Android Apps Development [electronic resource] : Making and Marketing Apps that Succeed /
Rollins, Mark.author.
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Author; About the Technical Reviewer; Acknowledgments; Preface; Chapter 1: The Android Application Business; The State of the Android Market; The Origins of Android; Android vs. iOS; Porting Difficulties; Examples of Cross-Platform Development Tools; Livecode; Appcelerator; appMobi XDK; PhoneGap; Getting Started As an Android Developer; The JDK; The Android SDK; The Eclipse IDE; How to Use Your Own Android Device As an Emulator on Eclipse; Summary; Chapter 2: Questions to Ask About Your Android Application
How Android Gives Developers the Tools to SucceedDeciding What to Build; Creating an Original Application; What Do You Want Your App to Do?; Is the Application Simple to Use?; What Problem Does Your Android Application Solve?; Who IsYour Target Audience?; What Category Will This Application Go Under?; Has Someone Already Done This Before?; What Are You Going to Call Your Application?; Where Do You Want Your Application to Run; What You Need to Do, Legally, As an Application Developer; Copyrights; Trademarks; Protecting Your Trade Secrets; Isa Patent Right for You?; Summary
Chapter 3: You're Not Selling an Application, You're Selling a CultureThe Definition of Culture; Defining Your Culture; Creating a Style That Is Unique; The Icon; Logo; User Interface; Your Application's Web Site; Setting Up Your Web Site; Summary; Chapter 4: Marketing Your Android Application; How Did You Hear About Your Android Applications?; Word of Mouth: Your Best and Worst Marketing Strategy; Creating a Marketing Plan for Your Android Application; Who Are You Going to Tell About Your Android Application?; Blogs; Printed Journals; Social Networking; Facebook; Twitter
Other Social NetworksOther Methods of Spreading the Word for Your Application; SEQ Tactics; Public Relations; Sales Goals; Scheduling Your Launch; Summary; Chapter 5: How to Promote Android Applications Within Android Applications; Setting Up Your Application for Reviews; Timing Is Everything; Sharing an Application on a Social Network; Cross-Promotion: One Application Sells Another; Social Gaming Platforms; Summary; Chapter 6: Marketing the Free Application; Developing a Lite Version of Your Application; Free For Now; Differences Between Free and Paid Applications
When to Ask Your Users for an UpgradeAdvertising on Your Free Application; AdMob; Mobclix; Affiliate Programs; Summary; Chapter 7: In-App Billing: Putting a Store in Your Application; When to Use In-App Billing; Types of In-App Billing; In-App Billing for Android; Examples of In-App Billing; Setting Up Your Application for In-App Billing; How to Install the Sample; Installing In-App Billing Without the Demonstration; Summary; Chapter 8: The Prerelease Guide; Getting the Word Out on the Release Date on Your Official Web Site; Web Site Presence; Increasing Your Blogging About Your Application
RSS Feeds and Followers
Includes index.
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Android (Electronic resource)
Mobile computing.
Application software.
Mobile Computing.
Computer Applications.