The business of ethnography : strategic exchanges, people, and organizations /
Moeran, Brian,1944-
Oxford : Berg,
2005.
Includes bibliographical references (p. [207]-215) and index.
Introduction: Strategic exchanges -- Baptized by fire -- Analysing frames -- Frames at work -- Managing impressions -- Making connections -- Doing business -- Exhibition of virtue -- The art of capitalizing -- Creative fields -- Conclusion: The business of ethnography.
Business anthropology
Corporate culture
Ethnology