Japan - A Modern Retail Superpower [electronic resource] /
Larke, R.author.
Causton, M.author.
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references (pages 267-269) and indexes.
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.
Ethnology—Asia.
Business.
Management science.
Marketing.
International business enterprises.
International economics.
Trade.
Commerce.
Asian Culture.
Business and Management, general.
Marketing.
International Business.
International Economics.
Trade.