Adapting marketing to libraries in a changing and world-wide environment = Le marketing des bibliothèques à l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
IFLA General Conference(63rd :1997 :Copenhagen, Denmark)
Savard, Réjean,1950-
International Federation of Library Associations and Institutions.Section on Management and Marketing.
München : K. G. Saur,
2000.
Includes bibliographical references and index.
Libraries
Information services
Libraries