Marketing research /
Burns, Alvin C.
Bush, Ronald F.
Upper Saddle River, N.J. : Pearson/Prentice Hall,
c2006.
"SPSS integration ... student version 13.0"--Pref.
CD-ROM in pocket attached at the back of the book.
Accompanied by SPSS student version 13.0 on CD-ROM.
Previous ed.: 2003.
Includes bibliographical references and indexes.
System requirements for accompanying disc: Windows 98, 2000, XP or Me.
SPSS for Windows.
Marketing research.
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.