Advertising : principles & practice /
Wells, William,1926-
Burnett, John,1944-
Moriarty, Sandra E.(Sandra Ernst)
Upper Saddle River, N.J. : Pearson Prentice Hall,
c2006.
Previous ed.: Prentice Hall, c2003.
"Pearson international ed."--Cover.
Includes bibliographical references and index.
Advertising.