Visual Communication Theory and Research [electronic resource] : A Mass Communication Perspective /
Fahmy, S.author.
Bock, M.author.
Wanta, W.author.
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Description based upon print version of record.
Cover; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Chapter 1 Linking Theory to Visual Communication; Chapter 2 History; Chapter 3 Who: Research on the Sources of Visual Communication; Chapter 4 Says What: Research on the Content in Visual Communication; Chapter 5 To Whom: Research on the Audiences in Visual Communication; Chapter 6 In Which Channel: Research on Media Used in Visual Communication; Chapter 7 With What Effect I: Research on Cognitive Effects of Visual Communication; Chapter 8 With What Effect II: Research on Attitudinal Effects of Visual Communication
Chapter 9 With What Effect III: Research on Behavioral Effects of Visual CommunicationChapter 10 Conclusion; Notes; References; Index
Includes bibliographical references and index.
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Communication.
Culture—Study and teaching.
Social sciences.
Cultural studies.
Media Studies.
Media and Communication.
Regional and Cultural Studies.
Social Sciences, general.
Cultural Studies.