Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /
DeHerder, Richard Guy,1953-
Blatt, Dick.
Upper Saddle River, N.J. : FT Press,
c2011.
Includes index.
Reap retail ecosystem analytics program -- Measuring marketing at retail in supermarkets -- Measuring marketing at retail in convenience stores -- Measuring marketing at retail in drug stores -- Establishing in-store audience measures -- Capturing shopping dynamics in store -- Shopper models -- Decision drivers -- Online retailing -- Measuring return on investment.
Marketing.
Consumers.