Monarchial perspectives on corporate brand management  /
Balmer, John M. T.
Greyser, Stephen A.
Urde, Mats,1962-
University of Bradford.School of Management.
Bradford : Bradford University School of Management,
2005.
"December 2005."
Includes bibliographical references.
Bernadotte, House of,
Bernadotte, House of,
Monarchy
Monarchy
Corporate image