Place Branding [electronic resource] : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced /
Govers, R.author.
Go, F.author.
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Description based upon print version of record.
Cover; Contents; List of Figures, Tables and Exhibits; Preface; Acknowledgements; Chapter 1 Introduction; Part 1 Towards Place Branding; Part 2 Place Brand Strategy; Part 3 Place Brand Performance; Part 4 Place Brand Satisfaction; Part 5 Conclusion; Appendix I: Suggested Reading; Appendix II: Survey Content Analysis Procedure; Bibliography; Name Index; Subject Index
Includes bibliographical references and indexes.
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Marketing.
Tourism.
Management.
International business enterprises.
Marketing.
Tourism Management.
International Business.