Counter-cola : a multinational history of the global corporation /
Ciafone, Amanda,1978-author.
Includes bibliographical references (pages 347-375) and index.
The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion.
Coca-Cola Company
Coca-Cola Company
Globalization
Culture and globalization
Culture and globalization
Globalization
Counter-cola