Brain culture : neuroscience and popular media /
Thornton, Davi Johnson,1978-
New Brunswick, N.J. ; London : Rutgers University Press,
c2011.
Includes bibliographical references (p. 183-189) and index.
The rhetorical brain -- Visualizing the new brain -- "How do you know unless you look?" : practical neuroscience and brain-based self-help -- Babies, blank slates, and brain building -- Pills, power, and the neuroscience of everyday life -- Mental health care, the rhetoric of recovery, and entrepreneurial lives -- The brain is the frontier : the subjectifications of neuroscience.
Neurosciences.
Science in popular culture.
Science in mass media.