Managing the Football World Cup [electronic resource] /
Frawley, S.editor.
Adair, D.editor.
Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.
Description based upon print version of record.
Contents; List of Figures; List of Tables; Notes on Contributors; 1 Managing the World Cup: Managerial Dimensions; 2 Managing World Cup Legacy; 3 Using New Media to Engage Consumers at the Football World Cup; 4 Broadcasting the World Cup; 5 Ambush Marketing and the Football World Cup; 6 The Challenge of Utilizing World Cup Venues; 7 World Cup Stadium Development and Sustainability; 8 Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; 9 Managing Transport at the Football World Cup; 10 Managing Security at the World Cup
11 An Evaluation of the FIFA Governance Reform Process of 2011-201312 Match-fixing at the World Cup - Why Not?; 13 Managing the World Cup: Future Research; Index
Includes bibliographical references at the end of each chapters and index.
Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.
World Cup (Soccer)
Management.
Leadership.
International business enterprises.
Sports.
Operations research.
Decision making.
International economics.
Management.
Business Strategy/Leadership.
International Business.
Popular Science in Sports.
Operations Research/Decision Theory.
International Economics.