Untimely Bollywood : globalization and India's new media assemblage /
Rai, Amit,1968-
Durham [NC] ; London : Duke University Press,
2009.
"Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In "Untimely Bollywood," Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of "assemblage" as the model for the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and reinforce a liberalized postcolonial economy." -- Book cover.
Includes bibliographical references (p. [275]-289) and index.
Introduction : India and the new nonlinear media assemblage -- "First day, first show" : Bollywood cinemagoing and the new sensorium -- Contagious multiplicities and the nonlinear life of the new media -- "The best quality cinema viewing . . . everywhere. everytime.": on the malltiplex -- Mutagen in India -- "With you every moment in time" : on the emergent ittafaq (chance) assemblage -- Conclusion : clinamedia.
"Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In "Untimely Bollywood," Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of "assemblage" as the model for the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and reinforce a liberalized postcolonial economy." -- Book cover.
Motion picture industry
Mass media
Motion pictures
Globalization
Untimely Bollywood.