Ethnography at work /
Moeran, Brian,1944-
Oxford : Berg,
2006.
Includes bibliographical references (p. 129-150) and index.
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
Advertising agencies
Advertising
Business anthropology
Ethnology