Can't buy me like : how authentic customer connections drive superior results /
Garfield, Bob.
Levy, Doug.
New York, N.Y. : Portfolio/Penguin,
2013.
Includes bibliographical references (pages 211-222) and index.
Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship.
Relationship marketing.
Business communication.
Marketing.
Social media