The marketing of political parties : political marketing at the 2005 British general election /
Lilleker, Darren G.
Jackson, Nigel A.
Scullion, Richard.
Manchester : Manchester University Press,
2006.
Includes bibliographical references and index.
Introduction / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion. Pt. I. The product. 'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of the UK parties / Robert P. Ormrod and Stefan C.M. Hanneberg -- The 2005 General Election and the emergence of the 'negative brand' / Jenny Lloyd -- Political marketing and the 2005 election: what's ideology got to do with it? / Heather Savigny. Pt. II. Communication. A marketing analysis of the 2005 General Election advertising campaigns / Janine Dermody and Stuart Hanmer-Lloyd -- The autistic campaign: the parties, the media and the voters / Ivor Gaber -- Banking online: the use of the Internet by political parties to build relationships with voters / Nigel A. Jackson. Pt. III. The consumer. Investigating electoral choice through a 'consumer as choice-maker' lens / Richard Scullion -- Local political marketing: political marketing as public service / Darren G. Lilleker -- View from the armchair: why young people took no interest and no notice of the campaign / Dianne Dean -- Conclusion: waa 2005 the year political marketing came of age? / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion.
Political parties
Elections
Marketing