Contemporary strategy analysis : text and cases /
Grant, Robert M.,1948-
Chichester : Wiley,
c2010.
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Includes bibliographical references.
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Strategic planning.