Social communication in advertising : consumption in the mediated marketplace /
Leiss, William,1939-
Botterill, Jackie.
New York ; London : Routledge,
2005.
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
Advertising