Making meaning : how successful businesses deliver meaningful customer experiences /
Diller, Stephen,author.
Shedroff, Nathan,author.
Rhea, Darrel,author.
Includes index.
Meaning : the heart and soul of innovation -- The road to meaning -- The value of meaning -- A world of meaningful experiences -- Finding a starting point -- Designing meaningful experiences -- Identifying the opportunity for meaning -- Framing the experience -- Shaping the concept -- Delivering reality -- The end in sight -- Moving forward.
Marketing.
Strategic planning.
Consumer goods
Service industries
Consumer satisfaction.
Relationship marketing.
Making meaning.