Making Chastity Sexy [electronic resource] : The Rhetoric of Evangelical Abstinence Campaigns
Gardner, Christine J.
Berkeley, Calif. ; London : University of California Press,
2011.
Even though they are immersed in sex-saturated society, millions of teens are pledging to remain virgins until their wedding night. How are evangelical Christians persuading young people to wait until marriage? Christine J. Gardner looks closely at the language of the chastity movement and discovers a savvy campaign that uses sex to ""sell"" abstinence. Drawing from interviews with evangelical leaders and teenagers, she examines the strategy to shift from a negative ""just say no"" approach to a positive one: ""just say yes"" to great sex within marriage. Making Chastity Sexy sheds new 
Specialized.
Description based upon print version of record.
Cover; Contents; Acknowledgments; Abstinence, AIDS, and Evangelicals: An Introduction; Chapter 1: From Abstinence to Purity: The Changing Tropes of Chastity; Chapter 2: Of Purity Rings and Pop Stars: Using Sex to Sell Abstinence; Chapter 3: "Someday My Prince Will Come": The Fairy-tale Narrative and Female Power; Chapter 4: Disciplining Sexuality: How American Evangelical Youth are Committing to Abstinence-and Sticking with It; Chapter 5: The Fractured Fairy Tale: When True Love Doesn't Wait; Chapter 6: Fearing God, Not AIDS: Abstinence in Africa
Chapter 7: The Condom Conflict: Saving Lives or Promoting Promiscuity?Chapter 8: What's Not So Great about Great Sex; Appendix: List of Campaign Leaders; Notes; Bibliography; Index
Even though they are immersed in sex-saturated society, millions of teens are pledging to remain virgins until their wedding night. How are evangelical Christians persuading young people to wait until marriage? Christine J. Gardner looks closely at the language of the chastity movement and discovers a savvy campaign that uses sex to ""sell"" abstinence. Drawing from interviews with evangelical leaders and teenagers, she examines the strategy to shift from a negative ""just say no"" approach to a positive one: ""just say yes"" to great sex within marriage. Making Chastity Sexy sheds new 
Specialized.
Description based on print version record.
Includes bibliographical references and index.
Sex instruction for teenagers - Religious aspects - Christianity.
Sex instruction for teenagers -- Religious aspects -- Christianity.
Sexual abstinence - Religious aspects - Christianity.
Sexual abstinence -- Religious aspects -- Christianity.
Sexual abstinence - Study and teaching - United States.
Sexual abstinence -- Study and teaching -- United States.
Teenagers - Sexual behavior - United States.
Teenagers -- Sexual behavior -- United States.
Sexual abstinence
Sexual abstinence
Teenagers
Sex instruction for teenagers
Gender & Ethnic Studies
Social Sciences
Gender Studies & Sexuality