Framing the Rhetoric of a Leader [electronic resource] : An Analysis of Obama’s Election Campaign Speeches /
Degani, M.author.
Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Acknowledgments; 1 Introduction; 2 Political Discourse in the US; 2.1 Political discourse and rhetoric: from classical oratory to contemporary speech-making; 2.2 Speech-making as a form of political campaign communication; 2.3 Political discourse as a battleground for competing worldviews; 3 Cognition and Politics; 3.1 Exploring the cognitive links between metaphor, morality and politics; 3.1.1 Lakoff's family-based models of political morality; 3.1.2 A critical look at Lakoff's models; 3.2 Conceptual metaphors in political discourse: an overview
3.3 Linguistic applications of Lakoff's metaphorical morality models3.4 A new procedure for applying Lakoff's models to the analysis of American political language; 4 Methodology and Introduction to the Analysis; 4.1 Corpus selection and implementation of hypotheses; 4.2 Obama's election campaign as a narrative space; 5 The Expression of Values in Obama's Speeches; 5.1 General results; 5.2 Neutral paragraphs; 5.2.1 Marking a temporal sequence; 5.2.2 Criticizing adversaries; 5.2.3 Communicating key notions; 5.2.4 Expressing patriotism; 5.2.5 Asking for commitment
5.2.6 Showing closeness to people5.2.7 Introducing a topic; 5.2.8 Concluding remarks on neutral paragraphs; 5.3 Nurturant paragraphs; 5.3.1 Care; 5.3.2 We; 5.3.3 Social rights; 5.3.4 Fairness; 5.3.5 Opportunity; 5.3.6 Protection; 5.3.7 Responsibility; 5.3.8 Freedom; 5.3.9 Strategies for presenting values; 5.3.10 Concluding remarks on nurturant paragraphs; 5.4 Contra Strict Father paragraphs; 5.5 Mixed paragraphs; 6 Values and Metaphors in Obama's Speeches; 6.1 Metaphors in the corpus: an introduction; 6.2 Metaphors in value-laden paragraphs; 6.3 Metaphorical values
6.4 Using metaphorical fixed phrases6.4.1 Fairness: fair taxation/distribution of money; 6.4.2 Care: supporting nurturant professions (teachers); 6.4.3 We: empowering people; 6.4.4 Self-discipline/self-reliance; 6.5 Fight as a source domain for different values; 6.6 Values relying on the general source domains of motion, orientation, construction and a few others; 6.6.1 We: cooperation; 6.6.2 We: unity; 6.6.3 Opportunity: opportunity for children, opportunity for everyone; 6.6.4 Care: help for the people in need; 6.7 Metaphorical (re)building and repairing
6.8 Concluding remarks on values and metaphors7 Values and Lexical Preferences in Obama's Speeches; 7.1 Obama's lexical preferences; 7.1.1 Words providing context; 7.1.2 Words describing content(s); 7.1.3 Words searching for appeal; 7.1.4 Further considerations on highly frequent words; 7.2 Obama's lexical choices and Lakoff's models; 7.2.1 Gender and family words; 7.2.2 Potential NP words; 7.2.3 Potential SF words; 8 Conclusion; Appendix 1: Metaphorical Expressions in Value-laden Paragraphs; Appendix 2: Frequency of Metaphorical Expressions in Value-laden Paragraphs
Appendix 3: Highly Frequent Words in the Corpus
Includes bibliographical references and index.
Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.
Obama, Barack
Obama, Barack
Obama, Barack
Discourse analysis.
Europe—Politics and government.
Political science.
Sociolinguistics.
Communication.
Applied linguistics.
Discourse Analysis.
European Politics.
Political Science.
Sociolinguistics.
Communication Studies.
Applied Linguistics.