PR- A Persuasive Industry? [electronic resource] : Spin, Public Relations and the Shaping of the Modern Media /
Morris, T.author.
Goldsworthy, S.author.
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Description based upon print version of record.
Cover; Contents; Preface; Acknowledgments; 1 The allure of PR; 2 Girls, gurus, gays, and diversity; 3 PR and the media; 4 The lying game; 5 Portrait of an industry; 6 The people in PR; 7 From PR to propaganda; 8 Professional, but never a profession; 9 PR in the not-for-profit sector; 10 Internal communications; 11 PR and academia; 12 Lobbying, public affairs, politics, and government PR; 13 Does PR work and is it good for us?; 14 The future of PR; 15 In defence of PR; Notes; Some suggested reading and sources of information; About the authors; Index
Includes bibliographical references and index.
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Marketing.
International business enterprises.
Leadership.
Public relations.
Marketing.
International Business.
Business Strategy/Leadership.
Corporate Communication/Public Relations.