The Idea Writers [electronic resource] : Copywriting in a New Media and Marketing Era /
Iezzi, T.author.
n/a, N.author.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; CHAPTER 1 The Creativity Age; CHAPTER 2 Bernbach to the Future; CHAPTER 3 The Storytellers; CHAPTER 4 Digital Is Not a Channel; CHAPTER 5 How to Not Write Advertising; CHAPTER 6 Life in Adland; CHAPTER 7 Bringing Ideas to Life; CHAPTER 8 It's Just Getting Good; APPENDIX 1 And Now a Few Words from Lee Clow; APPENDIX 2 And Now a Few Words from Jeff Goodby; Notes; Index
Includes index.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Marketing.
Marketing.