Routledge handbook of sports sponsorship : successful strategies /
Ferrand, Alain.
Torrigiani, Luiggino,1962-
Camps, Andreu.
London : Routledge,
2007.
Originally published in French as: Sports et Sponsoring.
Includes bibliographical references (p. 263-270) and index.
Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volley experience.'
Sports sponsorship
Sports sponsorship.