Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
Kaputa, Catherine,1948-
Boston, Mass. ; London : Nicholas Brealey Pub.,
2012.
Includes bibliographical references and index.
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.
Branding (Marketing)
Success in business.