Foundations of marketing communications : a European perspective /
Pelsmacker, Patrick de,1957-
Geuens, Maggie,1969-
Bergh, Joeri van den,1971-
Pelsmacker, Patrick de,1957-Marketing communications.
Harlow : Financial Times/Prentice Hall,
2005.
Rev. ed. of: Marketing communications. 2001.
Includes bibliographical references and indexes.
Communication in marketing
Advertising.