Facebook marketing : designing your next marketing campaign /
Levy, Justin R.(Justin Robert)
Indianapolis, Ind. : Que,
c2010.
Includes index.
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.
Facebook (Electronic resource)
Internet marketing.
Internet advertising.
Social networks