Beatlemania : technology, business, and teen culture in cold war America / André Millard.
Millard, A. J.
Baltimore, Md. : Johns Hopkins University Press,
2012.
Includes bibliographical references and index.
The record -- Beatlemania -- Liverpool -- The promised land -- Skiffle -- Rock 'n' roll comes to Britain -- The look -- The fans -- Convergence -- Technology -- In the recording studio -- The Beatles and the sixties.
Beatles.
Rock musicians
Rock music
Branding (Marketing)