Social media : usage and impact /
Al-Deen, Hana S. Noor,1951-
Hendricks, John Allen.
Lanham, Md. : Lexington Books,
c2012.
Includes bibliographical references and index.
Part I. Social media and social networking. 1. Facebook: how college students work it / Lynne M. Webb ... [et al.] -- 2. Social media and persuasion: crowdsourcing arguments on digital networks / John Jones -- 3. The trivial pursuits of mass audiences using social media: a content analysis of Facebook wall posts by fans of top-trending television programs / Douglas A. Ferguson -- Part II. Social media and education. 4. Social media in education: effects of personalization and interactivity on engagement and collaboration / Ronald A. Yaros -- 5. You can't go back now: incorporating "disruptive" technologies in the large lecture hall / C. Michael Elavsky -- 6. Tweeting 101: Twitter and the college classroom / Alec R. Hosterman -- 7. Cultivating a community of learners: the potential challenges of social media in higher education / Lily Zeng, Holly Hall, and Mary Jackson Pitts -- .Part III. Social media and strategic communication. 8. Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications / Bobbi Kay Lewis and Cynthia Nichols -- 9. Beyond the press release: social media as a tool for consumer engagement / Mia C. Long -- 10. Marketing and branding in online social media environments: examining social media adoption by the top 100 global brands / Miao Guo -- Part IV. Social media and politics. 11. Social media and the millennial generation in the 2010 midterm election / John Allen Hendricks and Jerry K. Frye -- 12. Social media and youth activism / Rhon Teruelle -- 13. Black youth, social media, and the 2008 presidential election / Travis L. Gosa -- Part V.Social media and legal/ethical issues. 14. Legal pitfalls of social media usage / Lyrissa Barnett Lidsky and Daniel C. Friedel -- .15. The realm of the expected: redefining the public and private spheres in social media / Jasmine E. McNealy -- 16. Tweets, blogs, Facebook, and the ethics of 21st-century communication technology / James Benjamin.
Online social networks.
Social media.
Digital communication
Internet