Hit Brands [electronic resource] : How Music Builds Value for the World's Smartest Brands /
Jackson, D.author.
Jankovich, R.author.
Sheinkop, E.author.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Cover; Contents; List of tables; List of figures; Acknowledgements; 1 Introduction; 2 The history of music and brand relationships; 3 Music as identity; 4 Case studies for music as identity; 5 Music as engagement; 6 Case studies for music as engagement; 7 Music as currency; 8 Case studies for music as currency; 9 The future; Notes; Index
Includes index.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Marketing.
International business enterprises.
Public relations.
Industries.
Economics.
Management science.
Leadership.
Marketing.
International Business.
Corporate Communication/Public Relations.
Industries.
Economics, general.
Business Strategy/Leadership.