False advertising and the Lanham Act : litigating Section 43(a) (1) (b) /
Williams, Thomas M.,J.D.
Oxford : Oxford University Press,
c2012.
Includes index.
False advertising under Section 43(a) -- Standing under Section 43(a)(1)(B) -- The "Skil Test" : prima facie elements of a Section 43(a) false advertising claim -- Pleadings in Section 43(a) false advertising cases -- Defenses to Section 43(a) false advertising claims -- Injunctive relief -- Monetary relief under the Lanham Act.
Includes bibliographical references and index.
United States.
Deceptive advertising
Advertising laws
Trademarks