Cybermarketing : how to use the Internet to market your goods and services /
Bickerton, Pauline.
Bickerton, Matthew.
Pardesi, Upkar.
Chartered Institute of Marketing.
Oxford : Butterworth-Heinemann,
2000
"Published in association with the Chartered Institute of Marketing.".
Previous ed.:1996.
Includes bibliographical references and index.
Internet marketing.
Internet advertising.