Beacon Technologies [electronic resource] : The Hitchhiker's Guide to the Beacosystem /
Statler, Stephen.author.
Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Understand the disruptive implications of digital-physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA.
Intro; Contents at a Glance; Contents; Foreword; About the Author; About the Contributors; About the Technical Reviewer; Acknowledgments; Preface; Chapter 1: Introduction; Chapter 2: Orientation; Chapter 3: Digital Physical Convergence; Chapter 4: Beacosystem Framework; Chapter 5: Standards; Chapter 6: Chipsets: Understanding the Main Building Block in a Beacon; Chapter 7: Choosing the Right Beacon; Chapter 8: Beacon Deployment Considerations: The 10 Ps; Chapter 9: Designing with Management in Mind; Chapter 10: Designing an Analytics Architecture to Leverage Proximity Data
Chapter 11: Designing with Privacy in MindChapter 12: Orchestration: Making Beacons Behave More Intelligently; Chapter 13: Understanding Beacon Networks; Chapter 14: A Programmatic Advertising Primer; Chapter 15: Understanding the Integration of Mobile, Beacons, and Out-of-Home Media; Chapter 16: Alternative Technologies to Bluetooth Beacons; Chapter 17: Geofencing: Everything You Need to Know; Chapter 18: Barcodes, QR Codes, NFC, and RFID; Chapter 19: Augmenting Beacons with Cellular Network Technologies; Chapter 20: Where Beacons Are Making a Difference
Chapter 21: Using Beacons in PaymentsChapter 22: The Future, Standards, and IP: Please Stop Killing Us; Index; A Great Leap Forward; Servers, Smartphones, and Beacons; Business and Technical Readers; Online Resources; New Experiences Created with Bluetooth Beacons; Apple; Where Are We? Crossing the Chasm; Summary; Inputting to the IoT; Outputs from the IoT; Location as Context for Mobile Apps; Automated Retail; Ecommerce Meets Bricks and Mortar; The Help Button and e911; Standards; Chipsets and Beacons; Fleet Management; Payments; Beacon Commerce Networks; Standards Overview
The Bluetooth StandardiBeacon, You Beacon, We All Beacon; AltBeacon: An Open Source Standard; Google's Eddystone; Eddystone URL and the Physical Web; One Beacon, Multiple Standards; Summary; Who Cares About the Chip in a Beacon?; Chips, Chipsets, SoCs, and Modules; Some History and Gossip; Attributes of Bluetooth Smart Chipsets; Summary; So Many Vendors, So Little Time; A Platform Decision; Volume; Summary; Planning; Placement; Propagation; Procurement; Permission; Privacy/Public Notices; Process; People; Summary; Fleet Management Functions; Fleet Management Standards; Summary; Big Data
Smartphones Changing AnalyticsTypes of Analytics Software; Key Location Analytics Players; A Dimensional Data Model for Beacon Analytics; Case Study: AreaMetrics; Implications; The Current Legal Landscape; The Legal Framework in the United States; The Legal Framework in the EU; Suggestions for Best Practice; Summary: What the Future Will Look Like; What to look For; Looking to Smarter Content: Turning Hardware Into Engagement; Summary; The Value of the Network; Beacon Directories; Beacon Access Networks; Beacon Commerce Networks; Summary; Some History
Data As the Core Building Block for Programmatic Advertising
Includes index.
Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Understand the disruptive implications of digital-physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA.
Computer communication systems.
Computers and civilization.
Input-output equipment (Computers).
Architecture, Computer.
Computer Communication Networks.
Computers and Society.
Input/Output and Data Communications.
Computer System Implementation.