Sixty to zero : an inside look at the collapse of General Motors- and the Detroit auto industry /
Taylor, Alex,1945-
New Haven, Conn. ; London : Yale University Press,
c2010.
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
General Motors Corporation
Automobile industry and trade
Bankruptcy