Legends in marketing.
Sheth, Jagdish N.
Fisk, Raymond P.Service marketing.
Edvardsson, Bo,1952-Service management.
Strandvik, Tore.Service logic.
Crosby, Lawrence A.(Lawrence Allan)Service quality.
Ballantyne, David.Relationship marketing.
Brodie, R. J.Marketing theory.
Schultz, Donald E.Marketing communication.
Lindqvist, Lars-Johan.Internal marketing, research approach, and other works.
Includes bibliographical references.
v. 1. Service marketing / volume editor, Raymond P. Fisk -- v. 2. Service management / volume editor, Bo Edvardsson -- v. 3. Service logic / volume editor, Tore Strandvik -- v. 4. Service quality / volume editor, Lawrence A. Crosby -- v. 5. Relationship marketing / volume editor, David Ballantyne -- v. 6. Marketing theory / volume editor, Roderick P. Brodie -- v. 7. Marketing communication / volume editor, Donald E. Schultz -- v. 8. Internal marketing, research approach, and other works / volume editor, Lars-Johan Lindqvist.
Grönroos, Christian, 1947-
Marketing.
Marketing research.
Communication in marketing.