Legends in marketing.
Agarwal, James.
Wu, Lan.
Patil, Ashutosh R.
King, Tracey M.
Uslay, Can.
Ulgado, Francis M.
Mathwick, Charla.
Martin, Neale.
Sheth, Jagdish N.
Miller, Gina L.
Kim, Sung S.
Citrin, Alka V.
Los Angeles, Calif. ; London : SAGE,
2011.
Includes bibliographical references and index.
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques / ed. James Agarwal -- v. 2. Research Methodology: Research Design and Data Analysis / ed. Lan Wu -- v. 3. Consumer Behavior: Information Processing and Decision Making / ed. Ashutosh R. Patil -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior / ed. Tracey M. King -- v. 5. Marketing Management and Policy / ed. Can Uslay -- v. 6. International and Cross-cultural Marketing / ed. Francis M. Ulgado -- v. 7. Marketing of Services: Retailing and Health Care / eds. Charla Mathwick, Neale Martin -- v. 8. Ethics, Quality of Life, and Pedagogy / ed. Gina L. Miller -- v. 9. Management Information Systems, Technology, and Marketing / eds. Sung S. Kim, Alka V. Citrin.
Malhotra, Naresh K.
Marketing research.
Marketing.