Journal of marketing theory and practice.
Association of Marketing Theory and Practice (U.S.)
Society for Marketing Advances.
Statesboro, Ga. : Association of Marketing Theory and Practice
Published: Armonk, NY : M.E. Sharpe, winter 2006-
Mode of access: World Wide Web.
Issued by: Association of Marketing Theory and Practice, -2005; Society for Marketing Advances, 2006-
Description based on: Vol. 1, no. 2 (winter 1993); title from cover (JSTOR, viewed May 25, 2011).
Latest issue consulted: Vol. 16, no. 3 (summer 2008) (Metapress, viewed on July 29, 2008).
Refereed/Peer-reviewed
Marketing
Marketing research
Marketing
Marketing
Marketing.
Marketing research.