Brand-driven city building and the virtualizing of space /
Gutzmer, Alexander.
London : Routledge,
2014.
Includes bibliographical references (p. 158-172) and index.
1. Introduction -- 2. The cases : Autostadt Wolfsburg, BMW Welt Munich, Anting New Town -- 3. Branding and the spatialization of capitalism -- 4. Actualizing the virtual of capitalism? The functions and functionings of brand space -- 5. Virtualizing the actual of space : brand city as new media space -- 6. The rise of the global mass ornament
City planning
Urbanization
Sociology, Urban.
Place marketing.
Urban economics.
Branding (Marketing)