Uncovering fashion : fashion communications across the media /
Wolbers, Marian Frances.
New York : Fairchild Books,
c2009.
"The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion--from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas--manufacturing; business; sales and advertising; and representation in the media, Wolbers uses a who-what-when-where-why and how approach to engage critical thinking, inspire creativity, and explore all media that serve fashion"--Publisher's web site.
"The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion--from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas--manufacturing; business; sales and advertising; and representation in the media, Wolbers uses a who-what-when-where-why and how approach to engage critical thinking, inspire creativity, and explore all media that serve fashion"--Publisher's web site.
Includes bibliographical references (p. 273-280) and index.
Fashion writing.
Advertising
Fashion merchandising.
Fashion