Ugandan Music in the Marketing Era [electronic resource] : The Branded Arena /
Pier, David G.author.
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
Description based upon print version of record.
Includes bibliographical references and index.
Introduction: dance promotion in the marketing era -- The Senator Extravaganza and the moral imagination of marketing -- Interlude: witnessing the extravaganza -- "Discover our land, our cultures": the musical imagination of a rural-ethnic nation -- Women's groups and their politics of musical promotion -- The music of a Senator Extravaganza performance -- Beyond the Senator Extravaganza: marketing Ugandan music to international not-for-profits -- Conclusion: p'Bitek's arena.
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
Ethnology-Africa.
Music.
Culture-Study and teaching.
Communication.
Anthropology.
African Culture.
Music.
Cultural Theory.
Media and Communication.
Anthropology.