Legends in marketing.
Sheth, Jagdish N.
Ofir, Chezy.
Bitta, Albert J. Della.
Grewal, Dhruv.
Roggeveen, Anne L.
Xia, Lan.
Kukar-Kinney, Monika
Ridgway, Nancy M.
Mazumdar, Tridib.
Yadav, Manjit S.
Los Angeles, Calif. ; London : SAGE,
2011.
Includes bibliographical references.
v. 1. Processing of price information / editor, Chezy Ofir -- v. 2. Comparative price advertising / editor, Albert J. Della Bitta -- v. 3. The price-quality-value relationship / editors, Dhruv Grewal and Anne L. Roggeveen -- v. 4. Price fairness / editor, Lan Xia -- v. 5. Research in consumer behaviour / editors, Monika Kukar-Kinney and Nancy M. Ridgway -- v. 6. Models, theory, and methods / editor, Tridib Mazumdar -- v. 7. Pricing management and structure / editor, Manjit S. Yadav.
Monroe, Kent B.
Marketing.
Pricing.