A Sociology of the World Rally Championship [electronic resource] : History, Identity, Memories and Place /
Naess, H.author.
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Preface; Acknowledgements; List of Abbreviations; 1 Introduction: The Paradox of Commercialism; 2 The Promotional Context; 3 Imagining the Story; 4 The Sense of Place in Rallying; 5 The Spectator Culture of Rallying; 6 The Legacy of WRC Cars; 7 Heroes behind the Wheel; 8 The WRC's Promotional Value; Notes; References; Index
Includes bibliographical references and index.
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
World Rally Championship
Culture.
Culture—Study and teaching.
Sports—Sociological aspects.
Social history.
Marketing.
Service industries.
Sociology of Culture.
Regional and Cultural Studies.
Sociology of Sport and Leisure.
Social History.
Marketing.
Services.