Two perspectives on corporate identity : as the expression of the corporate personality and as the essential self /
Cornelissen, Joep.
Harris, Phil.
International Centre for Corporate Identity Studies.
Glasgow : International Centre for Corporate Identity Studies, University of Strathclyde,
1999.
"This paper was presented at the 1st ICCIS symposium held at the University of Strathclyde, Glasgow, UK, on Friday, 11 June 1999."
Includes bibliographical references.
Corporate image.
Corporate culture.
Communication in organizations.