The crowdfunding revolution : how to raise venture capital using social media /
Lawton, Kevin.
Marom, Dan,1979-
New York ; London : McGraw-Hill,
c2013.
Includes bibliographical references and index.
I. The road here -- The rise of the crowd -- The decline of established financing -- The decline of outlier identification -- The emergence of early financing -- The rise of crowdfunding -- II. The crowdfunding campaign -- Benefits -- The artful ask -- The journey -- III. The road ahead -- Infrastructure and ecosystems -- Prediction markets and mining the collective IQ -- The intersection with crowdsourcing -- The new investment models -- Regulation and policy status -- Regulation and policy directions.
New business enterprises
Venture capital.
Social media
Online social networks.