Green Marketing [electronic resource] : A Case Study of the Sub-Industry in Turkey /
Kirgiz, A.author.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Description based upon print version of record.
Cover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing                                    ; 2 Green Marketing Mix                            ; 3 Green Consumers and Marketing                                      ; 4 Automotive Sub-Industry in Turkey                                          ; 5 A Case Study from Turkey: Sa-ba                                        ; References                 ; Index
Includes bibliographical references and index.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Marketing.
International business enterprises.
Business ethics.
Industrial management—Environmental aspects.
Environmental economics.
Marketing.
International Business.
Business Ethics.
Corporate Environmental Management.
Environmental Economics.
Sustainability Management.