Marketing Through Turbulent Times [electronic resource] /
Darroch, Jenny.author.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Description based upon print version of record.
Cover; Contents; List of Illustrations; Foreword; Preface; About the Author; Chapter 1 Introduction; Part I: The Context; Part II: Staying Focused; Part III: Pushing the Boundaries; Part IV: Risks, Benefits, and Other Things; Notes; References; Index
Includes bibliographical references and index.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Marketing.
Social medicine.
Business enterprises—Finance.
Customer relations—Management.
Leadership.
Marketing.
Medical Sociology.
Business Finance.
Customer Relationship Management.
Business Strategy/Leadership.