Media research methods : understanding metric and interpretive approaches /
Anderson, James A.
Los Angeles, Calif. ; London : SAGE,
c2012.
Includes bibliographical references and index.
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
Mass media