The corporate creative : tips and tactics for thriving as an in-house designer /
Epstein, Andy.
Cincinnati, Ohio : HOW Books,
c2010.
Includes index.
The nuts and bolts that hold the in-house team together -- Herding cats: client management made easy -- The marketing imperative: sell like hell -- It's all about you -- Can you hear me now? communication is the key -- The master plan: intrapreneurialism -- The in-house strategy, in-conclusion.
Creative ability in business.
Corporate culture.