Pricing Perspectives [electronic resource] : Marketing and Management Implications of New Theories and Applications /
Siems, Florian.author.
European Pricing and Marketing Conference(1st :2007 :Innsbruck, Austria)
Rothenberger, S.editor.
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Cover; Contents; List of Tables; List of Figures; Acknowledgements; Notes on Contributors; Introduction; Part I: Historical and New Pricing Perspectives; Part II: Value-Based Pricing; Part III: Efficiency Through Price Transparency; Part IV: Sectoral Pricing; Author Index; Subject Index
"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.
Includes bibliographical references and indexes.
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Marketing.
Education.
Sales management.
Marketing.
Popular Science in Education.
Sales/Distribution.