The 5 paths to persuasion : the art of selling your message /
Miller, Robert B.(Robert Bruce),1931-
Williams, Gary A.
Hayashi, Alden M.
London : Kogan Page,
2005.
Originally published: New York, N.Y. : Warner Business Books, 2004.
Includes bibliographical references and index.
Communication in management.
Persuasion (Psychology)
Influence (Psychology)