Tourism branding : communities in action /
Cai, Liping A.
Gartner, William C.
Munar, Ana María.
Bingley : Emerald,
2009.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Includes bibliographical references and index.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Advertising
Place marketing.
Tourism.
Tourism