Aesthetic Communication [electronic resource] /
Thyssen, O.author.
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Description based upon print version of record.
Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index
Includes bibliographical references and index.
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Management.
Organization.
Planning.
Marketing.
Public relations.
Market research.
Behavioral economics.
Management.
Organization.
Marketing.
Corporate Communication/Public Relations.
Market Research/Competitive Intelligence.
Behavioral/Experimental Economics.