Routledge handbook of political marketing /
Lees-Marshment, Jennifer.
London : Routledge,
2012.
Includes bibliographical references and index.
Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.
Public relations and politics.
Campaign management.
Political campaigns.
Communication in politics.
Government publicity.