Customer Experience [electronic resource] : Future Trends and Insights /
Shaw, C.author.
Dibeehi, Q.author.
Walden, S.author.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Description based upon print version of record.
Includes bibliographical references and index.
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Leadership.
Social medicine.
Customer relations—Management.
Public relations.
Management.
Sales management.
Business Strategy/Leadership.
Medical Sociology.
Customer Relationship Management.
Corporate Communication/Public Relations.
Management.
Sales/Distribution.