The Domino's story : how the innovative pizza giant used technology to deliver a customer experience revolution /
Turner, Marcia Layton,author.
"As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in this book." -- Amazon.com.
Includes bibliographical references (pages 165-185) and index.
DomiNick's, Domino's predecessor -- Franchising begins -- College campuses become home turf -- Keeping things simple -- Focusing on delivery -- The thirty-minute guarantee -- Monaghan tries to sell the business, twice -- How the copycats caught up -- Competition heats up -- The damaging video prank -- A new era -- Patrick Doyle takes over as CEO -- Changing the pizza recipe -- Becoming 'The tech company that sells pizza' -- Creative advertising -- Domino's claims the #1 spot -- The international opportunity.
"As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in this book." -- Amazon.com.
Domino's Pizza (Firm)
Domino's Pizza (Firm)
Sales management.
Industrial management.