The persuadable voter : wedge issues in presidential campaigns /
Hillygus, D. Sunshine.
Shields, Todd G.,1968-
Princeton, N.J. ; Oxford : Princeton University Press,
c2008.
Includes bibliographical references (p. [223]-235) and index.
Wedge issues in presidential campaigns -- The reciprocal campaign -- Measuring the persuadable partisan -- Capturing campaign persuasion -- The Republican Southern strategy : a case study of the reciprocal campaign -- Candidate strategy in the 2004 campaign -- Conclusions: Consequences for democratic governance.
Presidents
Voting