Football and Management [electronic resource] : Comparisons between Sport and Enterprise /
Soderman, S.author.
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Description based upon print version of record.
""Cover""; ""Contents""; ""List of Tables""; ""List of Figures""; ""Preface""; ""Acknowledgements""; ""1 Football's similarities and differences compared with other industries""; ""Company management can teach football and vice versa""; ""Experiences in society, in the business community and in the football arena""; ""Differences in the three divided 'industries'""; ""Researched and less researched knowledge areas""; ""To be a club manager""; ""The configuration of the book""; ""2 Six propositions as a frame of reference""
""A successful playing style requires good football leadership, described through a four-field model""""Proposition 4: methodology is superior to a 'fad'""; ""Proposition 5: good business management can teach football to improve (B to F â€? Business to Football)""; ""Proposition 6: certain components in football can successfully be applied to the business (F to B â€? Football to Business)""; ""3 Market â€? atmosphere on and off the pitch""; ""The market mood""; ""Involving the customer: co-production""; ""Segmentation of supporters""; ""Three approaches to customer orientation""
""Market orientation should be customer focused""""The main customers and marketing in general""; ""Some practical approaches""; ""Lifestyle â€? today's and tomorrow's customers""; ""Communications with opinion formers""; ""Conclusions and some thoughts on the future of stadium audiences""; ""4 The game is the product""; ""Introduction to the game""; ""Administration versus Science""; ""Player and coach are the products""; ""Club, coach, owner and stadium""; ""Business development, strategy, tactics and playing style""; ""Choosing the right people with the right mindset""
""More on management""""Can football learn from industry â€? selecting the right successor in the right phase?""; ""The death of soccer or controlling players' salaries""; ""Conclusions on how all this affects the football reality""; ""5 Product development and training""; ""Introduction""; ""The three phases: to recruit, to develop and retain and to get rid of or wind up""; ""The need to train""; ""Exercise off the field""; ""Developing courageous leaders off the field""; ""Some examples of education""; ""Product development and training""; ""Some training styles in football""
""Rapid product development""""Develop either customers or products""; ""Six concluding examples""; ""6 Management challenges in football""; ""Introduction to management and organization""; ""The four models of management""; ""Choosing an organizational solution""; ""Leaders and potential leaders""; ""Measurement and control""; ""Four archetypes and three kinds of football clubs""; ""7 Management of four challenges""; ""Database and information processing""; ""Branding and sponsoring""; ""About benchmarking""; ""Insourcing and outsourcing""; ""Summary""; ""8 Lessons and messages""
""Football and business: lookalikes or not?""
Includes bibliographical references.
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Leadership.
International business enterprises.
Management.
Organization.
Planning.
Economics.
Management science.
Industries.
Business Strategy/Leadership.
International Business.
Management.
Organization.
Economics, general.
Industries.