Multi-channel retailing /
Poloian, Lynda Gamans.
New York : Fairchild Books,
c2009.
Includes bibliographical references and index.
The road to multichannel retailing -- Evolution and impact of multichannel retailing -- Components of multichannel retailing -- Multichannel customer behavior -- Multichannel retail profile > QVC -- Multichannel retail profile > J.C. Penney -- Strategic imperatives -- The strategic planning process -- Implementing multichannel strategies -- Cross-channel collaboration -- Multichannel retail profile > Red Envelope -- Multichannel retail profile > L.L. Bean -- Technology solutions -- Designing effective online stores -- Multichannel customer service -- Synchronizing the supply chain -- Business intelligence and the future of multichannel retailing -- Multichannel retail profile > Amazon.com -- Multichannel retail profile > Apple.
Electronic commerce.
Internet marketing.
Retail trade