The World Made Meme Public Conversations and Participatory Media /
Milner, Ryan M.,author.
Internet memes - digital snippets that can make a joke, make a point, or make a connection - are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In 'The World Made Meme', Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts.
Specialized.
Previously issued in print: 2016.
Internet memes - digital snippets that can make a joke, make a point, or make a connection - are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In 'The World Made Meme', Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts.
Specialized.
Includes bibliographical references and index.
Introduction: the rise of mimetic media -- Part 1: Media made mimetic -- Logics: the fundamentals of memetic participation -- Grammar: structures for making statements and making do -- Vernacular: everyday expression in the memetic lingua franca -- Part 2: Memetic public participation -- Antagonism: race, gender, and counterpublic contestation -- Voice: pop and populism in public commentary -- Conversation: cultural participation and the culture industries -- Conclusion: the world made meme -- Appendix: methods and ethics.
Description based on print version record.
Mass media.
Culture diffusion.
Memetics.
Memes.