The mindful marketer : how to stay present and profitable in a data-driven world /
Nirell, Lisa,1961-author.
Includes bibliographical references and index.
Foreword -- Why cmos are facing extinction -- The dark side of data democracy -- Going dim: can you see (or hear) me now? -- Return on marketing investments : a flight risk? -- Big data, or big disappointments? -- Marketing and sales : a hard landing -- Multitasking mashups and mishaps -- Find your inner marketing guru to make better decisions -- Western mindfulness : a brief journey -- Five timeless qualities of mindful marketers -- Personal energy management -- The power of present moment language -- Mindful planning and decision making -- Designing with intention -- Peer groups : how shifts really happen -- What the CEO wants the CMO to know -- CFO-speak : mindful marketing by the numbers -- The CMO and CIO : crossing the raging river -- Looking inside to work outside -- Starting the revolution -- Minding the future -- About the author -- Notes.
Branding (Marketing)
Strategic planning.
Decision making.