Journal of product & brand management [electronic resource].
MCB University Press.
Bradford, England : MCB University Press
Description based in: Vol. 3, no. 1 (1994); title from introductory page, viewed Aug. 12, 2002.
Abstracts for 1992- also available online. As of viewing, some issues in coverage range not yet available online.
Mode of access: World Wide Web.
Latest issue consulted: volume 22, issue 7 (2013) (Emerald, viewed November 28, 2013).
New products
New products
Branding (Marketing)
Advertising
Also issued in print and CD-ROM editions.
Journal of product & brand management
Journal of product & brand management (CD-ROM)
Pricing strategy & practice (Online)
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.