The Design Imperative [electronic resource] : The Art and Science of Design Management /
Chen, Steven.author.
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.
1 Introduction: The Design Imperative -- 2 Harvesting a Culture of Design: A Review of Organizational Design Research -- 3 Product Design Research: A Review -- 4 The Design Studio Approach -- 5 To Develop a Design Language (or Not) -- 6 Design Teams Versus the Lone Designer -- 7 The Open Office: Google and the Modern Penitentiary -- 8 Design Thinking Approaches -- 9 The Product Life Cycle and Product Design -- 10 Designing Extraordinary Service Experiences -- 11 Design and Global Culture -- 12 Product Design Analytics -- 14 Conclusion: The Keys to Successful Design.
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.
Management.
Industrial management.
Marketing.
Service industries.
Innovation/Technology Management.
Marketing.
Services.