Sports sponsorship and brand development : the Subaru and Jaguar stories /
Beck-Burridge, Martin,1941-
Walton, Jeremy,1946-
Basingstoke : Palgrave,
2001.
Includes bibliographical references and index.
Fuji Jūkōgyō Kabushiki Kaisha.
Jaguar Cars Ltd..
Sports sponsorship.
Automobile racing
Automobiles