Reading Shenbao : nationalism, consumerism and individuality in China 1919-37 /
Tsai, Weipin,1974-
Basingstoke : Palgrave Macmillan,
2010.
"Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher.
Includes bibliographical references and index.
"Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher.
Nationalism
Consumer behavior
Individualism