Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /
Gummesson, Evert,1936-
Chartered Institute of Marketing.
Oxford : Butterworth-Heinemann,
1999
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
Relationship marketing.