The power of unreasonable people : how social entrepreneurs create markets that change the world /
Elkington, John.
Hartigan, Pamela.
Boston, Mass. : Harvard Business Press,
c2008.
Includes bibliographical references and index.
Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.
Social entrepreneurship.
Social change.