Assessment and planning in health programs /
Hodges, Bonni C.
Videto, Donna M.
Sudbury, MA ; London : Jones & Bartlett Learning,
c2011.
Includes bibliographical references and index.
Assessment for developing programs and interventions : the big picture -- Paint a picture of your target population : assessing assets and problems -- Data collection strategies for needs assessment and evaluations -- Program planning : the big picture -- Social marketing, program planning, and implementation -- The importance and use of theories in health education and health promotion -- Identifying and writing mission statements, goals, and objectives -- Identifying strategies and activities -- Program implementation -- Program evaluation : background and basics.
Health education
Health promotion
Health education
Health promotion
Medical care