Type speaks /
Heller, Steven,author.
Anderson, Gail,1962-author.
An essential resource to using contemporary typefaces for effective communication. Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Includes index.
Apocalypso! : typography as optical disorientation -- Atmospherics : ethereal and spiritual expression -- Cultural diversity : from the corners of the globe -- Time & space : dislocations in motion and speed -- Intersections & interactions : form and content collisions -- Playtime : imperfection, experimentation, and coloration -- Fatty faces : bulbous and bastardized -- Body language : physical emotion -- Extremes : going to the edge -- Barococo : radical ornamentationism -- Noise, noise, noise : loud and proud -- Maxi-dimensional : beyond the limits of perception -- Sounds and shapes : exclamation and enervation -- Elegante : to be or not to be -- Warped & mucky : dripping in bloated hyperbole -- Multiple personality : the three faces of expression -- Type assemblages : objective transformations -- Chunks and fragments : sharp cuts and deep wounds -- Typographic frolics : nothing is as it appears.
An essential resource to using contemporary typefaces for effective communication. Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Type and type-founding.
Computer fonts.
Graphic design
Communication studies