Identifying and exploiting new market opportunities.
Great Britain.Department of Trade and Industry.
Warwick Business School.Small and Medium Enterprise Centre.
[London : DTi,
1993]
Contents: Section 1. Effective product innovation -- Section 2. Ideas generation -- Section 3. Ideas screening, evaluation and selection -- Section 4. Concept and new product testing -- Section 5. Commercialisation : taking the new product to market-- Section 6. Organisation for innovation : managing the companies, people and resources -- Section 7. Achieving continual innovation.