Consumer perception of misleading and deceptive claims on the packaging of 'green' fast moving consumer goods /
Myburgh-Louw, Jacqueline H.
O'Shaughnessy, Nicholas J.
University of Cambridge.Department of Engineering.
Judge Institute of Management Studies.
Cambridge : Judge Institute of Management Studies,
1993.
"These papers are produced by the Judge Institute of Management Studies in conjunction with the Engineering Department, University of Cambridge".