The best job in the world [videorecording]  /
Glenn, Martin.
Cobham : Compton House,
c2005.
In this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providing insights into innovation, 360° brand communications, managing high-performance teams and how to remain a market leader in today's crowded FMCG market.
PAL 625, widescreen (Europe).
DVD in plastic pocket attached to inside front cover of book.
In this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providing insights into innovation, 360° brand communications, managing high-performance teams and how to remain a market leader in today's crowded FMCG market.
Glenn, Martin.
Walkers Crisps.
PepsiCo, inc.
Potato chip industry