The Objects of Affection [electronic resource] : Semiotics and Consumer Culture /
Berger, A.author.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
pt. 1. Semiotic theory -- pt. 2. Semiotic applications.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Motion pictures and television.
Communication.
Culture—Study and teaching.
Literature—Philosophy.
Semiotics.
Screen Studies.
Media Studies.
Regional and Cultural Studies.
Literary Theory.
Semiotics.