Category management in purchasing : a strategic approach to maximize business profitability /
O'Brien, Jonathan,1967-
London : Kogan Page,
2012.
Includes bibliographical references (p. [297]-298) and index.
1. Introducing Catergory Management -- 2. The Principles of Category Management -- 3. The Stages of Category Management -- 4. State 1: Initiation -- 5. Stage 2: Insight -- 6. Stage 3. Innovation -- 7. Stage 4. Implementation -- Stage 5. Improvement -- 8. Stage 5. Improvement -- 9. Making Category Management Happen -- 10. What the Future Holds.
Purchasing.
Industrial procurement.
Business logistics.