Direct response advertising for fund raising organisations [proceedings of a conference held] 26th June 1978, Bloomsbury Centre Hotel, Coram Street, London WC1, organised by IBIS Information Services Ltd ..
IBIS Information Service.
St Albans IBIS Information Services Ltd
[1978]
Text on inside back cover
Includes sections on the use of telephones and press advertisements
Fund raising
Advertising, Direct-mail