The globalization of advertising : agencies, cities and spaces of creativity /
Faulconbridge, James R.
Abingdon, Oxon ; New York : Routledge,
2011.
Includes bibliographical references and index.
Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency - city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy.
Advertising.
Globalization