Digital Business Discourse [electronic resource] /
Darics, E.editor.
Palgrave Connect (Online service)
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
5 Doing Leadership in a Virtual Team: Analyzing Addressing Devices, Requests, and Emoticons in a Leader's E-mail Messages6 Swearing Is E-Business: Expletives in Instant Messaging in Hong Kong Workplaces; 7 Snuff Said! Conflicting Employee and Corporate Interests in the Pursuit of a Tobacco Client; 8 Sheer Outrage: Negotiating Customer Dissatisfaction and Interaction in the Blogosphere; Part III: Theoretical and Methodological Approaches to Digital Business Discourse; 9 What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications
10 Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse11 Identification of Rhetorical Moves in Business Emails Written by Indian Speakers of English; 12 Deconstruction-Analysis-Explanation: Contextualization in Professional Digital Discourse; Index
Includes index.
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
Communication.
Public relations.
Sociolinguistics.
Linguistics.
Discourse analysis.
Communication Studies.
Corporate Communication/Public Relations.
Sociolinguistics.
Linguistics, general.
Discourse Analysis.