Leveraging brands in sport business /
Pritchard, Mark.
Stinson, Jeffrey.
Includes bibliographical references and index.
Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock -- Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson -- Ethical decision making in sport and business / Mark P. Pritchard -- Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee -- Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose -- Building loyal consumers in sport business / Mark P. Pritchard -- Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. -- Brand-event fit in sport sponsorship / Kevin Gwinner -- Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard -- Leveraging destinations through sport events / Mark P. Pritchard -- Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk -- Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard.
Sports