Industrial organization : markets and strategies /
Belleflamme, Paul.
Peitz, Martin.
Cambridge : Cambridge University Press,
2010.
Includes bibliographical references and index.
What is Markets and strategies? -- Firms, consumers and the market -- Static imperfect competition -- Dynamic aspects of imperfect competition -- Product differentiation -- Advertising and related marketing strategies -- Consumer inertia -- Group pricing and personalized pricing -- Menu pricing -- Intertemporal price discrimination -- Bundling -- Asymmetric information, price and advertising signals -- Marketing tools for experience goods -- Cartels and tacit collusion -- Horizontal mergers -- Strategic incumbents and entry -- Vertically related markets -- Innovation and R&D -- Intellectual property -- Markets with network goods -- Strategies for network goods -- Markets with intermediated goods -- Information and reputation in intermediated product markets.
Marketing.
Strategic planning.