Décisions marketing : DM.
Association française du marketing.
Paris : Association française du marketing,
1993-
Refereed/Peer-reviewed
Title from PDF cover (JSTOR, viewed July 22, 2011).
Has occasional special issues.
Mode of access: World Wide Web.
Issued by the Association française du marketing.
Latest issue consulted: N° 52 (Octobre-Décembre 2008) (JSTOR, viewed July 22, 2011).
Marketing
Marketing
Consumer behavior
Consumer behavior
Consumer behavior.
Marketing.