First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon /
Rovell, Darren,1978-
New York, NY : American Management Association,
c2006.
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
Gatorade (Firm)
Beverage industry