A master class in brand planning : the timeless works of Stephen King /
King, Stephen,1931-2006.
Lannon, Judie.
Baskin, Merry.
Chichester : John Wiley & Sons,
c2007
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Branding (Marketing)
New products.
Brand name products.
Advertising
Marketing research.