Winning the White House, 2008 [electronic resource] /
McMahon, K.author.
McMahon, Kevin J.
What does it take to win the White House? This book helps students understand both the issues and how and why people vote for one candidate. After discussing the dynamics of the primary campaigns, the authors examine three broad sets of issues that play a key role in voting: foreign policy, domestic policies, and the culture wars. This sets the foundations for an examination of regional similarities and differences in voting patterns, as the varying salience and valence of issues-whether general or specific-is explored across and within regions. Special attention is paid to battleground states. Drawing on concepts from political science, this book advances students' understanding both of the field and the phenomenon.
Description based upon print version of record.
Includes bibliographical references and index.
A campaign to remember / John Kenneth White -- It was the economy, mostly / Donald W. Beachler -- The foreign policy election that wasn't / John Kenneth White -- Searching for the social issue / Kevin J. McMahon -- The Northeast : blue, deep blue / Kevin J. McMahon -- The South : winking at Dixie / Donald W. Beachler -- The Midwest : middle America's margins / David M. Rankin -- The West : on the electoral frontier / David M. Rankin.
What does it take to win the White House? This book helps students understand both the issues and how and why people vote for one candidate. After discussing the dynamics of the primary campaigns, the authors examine three broad sets of issues that play a key role in voting: foreign policy, domestic policies, and the culture wars. This sets the foundations for an examination of regional similarities and differences in voting patterns, as the varying salience and valence of issues-whether general or specific-is explored across and within regions. Special attention is paid to battleground states. Drawing on concepts from political science, this book advances students' understanding both of the field and the phenomenon.
Europe—Politics and government.
History.
World politics.
Political science.
Elections.
European Politics.
History, general.
Political History.
Political Science.
Electoral Politics.