Functional management.
Sheffield Hallam University.School of Leisure and Food Management.
Sheffield : Sheffield Hallam University, School of Leisure and Food Management,
c1996.
Cover title.
At foot of cover: School of Leisure and Food Management, MSc Countryside Recreation Management.
module 1. The marketing concept -- module 2. Understanding the customer/user -- module 3. Products and services -- module 4. Prices -- module 5. The promotional mix -- module 6. The distribution system -- module 7. The planning process.