Scoring points : how Tesco continues to win customer loyalty /
Humby, Clive.
Hunt, Terry,1955-
Phillips, Tim,1967-
London : Kogan Page Ltd.,
2008, c2007.
Includes index.
Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future.
Tesco (Firm)
Customer loyalty programs