Electronic media : then, now, and later /
Medoff, Norman J.
Kaye, Barbara K.
Amsterdam ; London : Elsevier/Focal Press,
c2011.
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.
Includes bibliographical references and index.
Broadcasting
Mass media
Digital media
Telecommunication