Latin American and Caribbean Perspectives on the Development of Public Relations [electronic resource] : Other Voices /
Watson, T.editor.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references at the end of each chapters and index.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Chapter 1. Argentina -- Chapter 2. Brazil -- Chapter 3. The Caribbean -- Chapter 4. Central America -- Chapter 5. Colombia -- Chapter 6. Mexico -- Chapter 7. Peru.
International business enterprises.
Marketing.
Leadership.
Development economics.
International economics.
Public relations.
International Business.
Marketing.
Business Strategy/Leadership.
Development Economics.
International Economics.
Corporate Communication/Public Relations.