Marketing your library's electronic resources : a how-to-do-it manual /
Kennedy, Marie R.,author.
LaGuardia, Cheryl,author.
Includes bibliographical references and index.
Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
Electronic information resources
Libraries
Libraries
Libraries