Sales promotion : how to create, implement & integrate campaigns that really work /
Mullin, Roddy.
Cummins, Julian.
London : Kogan Page,
2008.
Includes bibliographical references (p. 292) and index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
Sales promotion.
Marketing.