The making of European consumption [electronic resource] : facing the American challenge /
Lundin, P.editor.
Kaiserfeld, T.editor.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Description based upon print version of record.
Cover; Contents; List of Figures; Series Editors' Preface; Acknowledgements; Notes on Contributors; Introduction; 1 Negotiating American Modernity in Twentieth-Century Europe; 2 Americanization as Creolized Imaginary: The Statue of Liberty During the Cold War; 3 Forging Europe's Foodways: The American Challenge; 4 Tackling Norwegian Cold: The Breakthrough of Home Freezing; 5 Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s; 6 Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s
7 Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands8 Exploring European Travel: The Swedish Package Tour; 9 Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism; Select Bibliography; Index
Includes bibliographical references and index.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Social history.
Economic sociology.
World history.
Civilization—History.
Europe—History.
United States—History.
Social History.
Organizational Studies, Economic Sociology.
World History, Global and Transnational History.
Cultural History.
European History.
US History.