Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.
Bearden, William O.,1945-
Netemeyer, Richard G.,1956-
Thousand Oaks, Calif. ; London : Sage Publications,
c1999.
"Published in cooperation with the Association for Consumer Research.".
Previous ed.: / by William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. 1993.
Includes bibliographical references and indexes.
Marketing research.
Consumer behavior