Customer Sense [electronic resource] : How the 5 Senses Influence Buying Behavior /
Krishna, Aradhna.author.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Description based upon print version of record.
Includes bibliographical references and index.
Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Leadership.
Management.
Marketing.
Operations research.
Decision making.
Industrial management.
Economics.
Management science.
Business Strategy/Leadership.
Management.
Marketing.
Operations Research/Decision Theory.
Innovation/Technology Management.
Economics, general.