The business of creativity : an expert guide to starting and growing a business in the creative sector /
Jacobsen, Michael
Petersfield, Hampshire : Harriman House,
2013.
This text provides a guide to creative business start-ups. The Creative business sector covers the areas of advertising, architecture, arts and antique markets, crafts, design, designer fashion, film, video and photography; musical and visual performing arts, publishing , radio, software, computer games and electronic publishing; and television. This resource covers business essentials including what foundations to put in place to the business started; how to set up and grow a business; sources of funding and tips for organizing business finances; what angels and other investors look for; where to find support; and the psychology of business success. It also gives actionable advice and essential tips to start and grow a business.
Curtain up: getting started in business. The ingredients for success : A sound footing for your business -- How to set up your business. Vision, mission and values : General admin and tax (the boring stuff) : Research : Choosing a business structure : Business systems : Buying a business : Starting a creative sector business at home -- How to grow your business. The biggest mistakes when starting a business : How to write a business plan : Proof of concept : Marketing : Legal tips -- Finance and funding. Financial ratios : Financial statements : Day-to-day finance : Sources of funding : Other funding channels for the creative sector : How to pitch for and raise money : How to take on an investor and mange them -- Where to find support. Accelerators -- Psychological mastery. Tips for psychological mastery : Fitness and psychology -- What to do next. Combining it with your job : Doing it from your spare room : Making the break - going it alone : What do I do and how do I do it? : Some inspiration -- Famous British success stories -- Worlds of wisdom -- Next steps -- Concluding thoughts.
This text provides a guide to creative business start-ups. The Creative business sector covers the areas of advertising, architecture, arts and antique markets, crafts, design, designer fashion, film, video and photography; musical and visual performing arts, publishing , radio, software, computer games and electronic publishing; and television. This resource covers business essentials including what foundations to put in place to the business started; how to set up and grow a business; sources of funding and tips for organizing business finances; what angels and other investors look for; where to find support; and the psychology of business success. It also gives actionable advice and essential tips to start and grow a business.
Includes index.
New business enterprises.
Cultural industries.
Business.
Also available online.