The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Cruikshank, Jeffrey L.
Schultz, Arthur W.
Boston, Mass. : Harvard Business Review Press,
c2010.
The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
Includes bibliographical references.
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
Lasker, Albert Davis, 1880-1952.
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