Going public : new strategies of presidential leadership /
Kernell, Samuel,1945-
Washington, D.C. : CQ Press,
c2007.
Includes bibliographical references and index.
Introduction: going public in theory and practice -- How Washington has changed -- How the politicians entering Washington have changed: outsiders and divided government -- The President and the press -- The growth of going public --  President Reagan and his first three budgets: a classic case of going public in action -- Opinion leadership and foreign affairs -- Present and future prospects for going public.
Presidents
Presidents
Communication in politics