Television Audiences Across the World [electronic resource] : Deconstructing the Ratings Machine /
Bourdon, J.editor.
Méadel, C.editor.
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Description based upon print version of record.
Cover; Contents; List of Tables and Figures; Acknowledgements; Notes on Contributors; Deconstructing the Ratings Machine: An Introduction; The rise of the people(meter); Critical approaches to ratings; A sociology of quantification; Procedural truth and substantial truth; Time-bound truths; The guarantors of trust; Qualifying to quantify; Qualifying by compromise; Joint and competitive interests; Trade and politics; Audience ratings and globalization: the new faces of the national public; PART I: INVENTING MEASUREMENT
1 The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980What does it mean to 'measure' audiences?; Origins of television audience research in Britain, 1936-1955; The BBC-ITV audience measurement controversy, 1955-1975; Compromises and performances: audience research after 1975; 2 Still the British Model? The BARB versus Nielsen; The BARB structure; The new BARB panel - consensus threatened; 'All a twitter' over ITV; The US structure; Conclusion; 3 Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Audiences and policy
Scholarly work on Canadian audiencesThe audience massage model; 'CanCon' regulations; CBC-TV KPIs; Citizens as audience; Conclusion; 4 The Monopoly that Won't Divide: France's Médiamétrie; From administrative service to commercial monopoly; The 'neutral' organization; The 'neutral' machine; The 'neutrally' observed and observing subject; Conclusion; 5 Pioneering the Peoplemeter: German Public Service; A short outline of the German television landscape; Early audience measurement for public broadcasters; The first 'peoplemeter'; Involving private broadcasters in television audience measurement
Increased measurement panelConclusion; PART II: APPROPRIATING AUDIENCE FIGURES; 6 Power Games: Audience Measurement as a Mediation between Actors in India; Industry measurement of audiences and the academy; The societal influence of audience measurement systems: the debate; Marketplace critiques of existing audience measurement; The defence in the marketplace; The power struggle in the marketplace; The marketplace and the state; The voices heard and the voices ignored; The end of an era?; 7 Imagining Audiences in Brazil: Class, 'Race' and Gender
Television in Brazil: early start, slow developmentThe emergent field of audience research; Ibope and the social scale controversy: revenue and 'race' biases; Interrogating class, sex and age; Television audience research, women and consumerism: gendering the audience; Further research: on the workings of specific transnational constructs of television audiences; 8 From Referee to Scapegoat, but Still Referee: Auditel in Italy; The necessary referee: Auditel arrives; Technical use: pars destruens and pars construens; Public use: the apocalyptics and the integrated
9 Domestication of Anglo-Saxon Conventions and Practices in Australia
Includes bibliographical references.
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Motion pictures and television.
Cultural policy.
Civilization-History.
Communication.
Screen Studies.
Cultural Policy and Politics.
Cultural History.
Media and Communication.
Media Research.
Cultural Studies.