Communicating India's Soft Power [electronic resource] : Buddha to Bollywood /
Thussu, D.author.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Description based upon print version of record.
Includes bibliographical references (pages 197-219) and index.
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power - Bollywood and Beyond -- 6: Branding India - a Public-Private Partnership -- Conclusion -- References -- Index.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Asia-Politics and government.
International relations.
Political science.
Economic policy.
Cultural studies.
Asia-History.
Asian Politics.
International Relations.
Political Science.
Development Policy.
Cultural Studies.
History of South Asia.