The New Role of Regional Management [electronic resource] /
Ambos, B.author.
Schlegelmilch, B.author.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Description based upon print version of record.
Includes bibliographical references (p. 279-291) and index.
Introduction -- pt. I. Succeeding in Europe -- pt. II. Strategies for U.S. and Japanese firms -- pt. III. Selected cases : the best in class.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Marketing.
International business enterprises.
Regional economics.
Spatial economics.
International economics.
Economics.
Management science.
Management.
Marketing.
International Business.
Regional/Spatial Science.
International Economics.
Economics, general.
Management.