Letting go of the words /
Redish, Janice.
Amsterdam ; London : Elsevier/Morgan Kaufmann,
c2012.
"Writing web content that works"--Cover.
Includes bibliographical references (p. 317-322) and indexes.
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal Information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test!
Web site development.
Web sites
Online authorship.