China Goes West [electronic resource] : Everything You Need to Know About Chinese Companies Going Global /
Backaler, Joel.author.
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Cover; Contents; List of Figures and Tables; Foreword; Acknowledgments; About the Author; Introduction; Part I: The Foundation; 1 The Chemical Noodle Firm: What Makes Chinese Companies Different?; 2 Fleeing the Great Game: Why Are Chinese Companies Going Global?; 3 The Unprepared: Are Chinese Companies Prepared to Go West?; Part II: The Approach; 4 Global Recognition: Can Chinese Firms Build Global Brands?; 5 China''s Overseas M&A Moment: Buying Up the World''s Corporations?; Part III: The Issues; 6 The Concerns: Should the West Worry about Chinese Investment?
7 The Opportunity: How Can the West Benefit from Chinese Investment?Part IV: The Response; 8 The Response: Maximizing Benefits, Minimizing Concerns; Notes; Index
Includes index.
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
International business enterpris.
Asia-Economic conditions.
Leadership.
International economics.
Organization.
Market research.
International Business.
Asian Economics.
Business Strategy/Leadership.
International Economics.
Organization.
Market Research/Competitive Intelligence.