Architecting Enterprise [electronic resource] : Managing Innovation, Technology, and Global Competitiveness /
Rajagopal, .author.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Foreword; Preface; Acknowledgments; About the Author; Section I: Laying the Foundation of Enterprise; 1 Globalization and Emerging Firms; 2 The Entrepreneurial Mindset; 3 Organizations and Innovation; Section II: Architecting Enterprise: Innovation and Technology Effects; 4 Innovation Management; 5 Process Innovation and Value Chain Management; 6 Technology Diffusion and Adoption; 7 Innovations, Technology, and Economies of Scale; 8 Disruptive Innovations and Technologies; Section III: Revealing Values; 9 The Human Factors; 10 Consumer Marketplace
11 Global Effects of Innovation and TechnologyNotes; References; Index
Includes bibliographical references and index.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Management.
International business enterprises.
Leadership.
Industrial management.
Organization.
Planning.
International economics.
Management.
International Business.
Business Strategy/Leadership.
Innovation/Technology Management.
Organization.
International Economics.