Corporate museums : concepts, ideas, realisation = Firmenmuseen : Konzepte, Ideen, Umsetzung /
Messedat, Jons,1965-
Includes bibliographical references.
Articles -- From the idea to the museum -- a process / Christine Kappei -- Museum ... is forever -- transferring the "museum" format to the corporate sphere / Jan-Christian Warnecke -- History management / Philipp Ehle, Oliver Häuser -- Corporate scenography -- Making brands accessible / Uwe R. Brückner -- Individualisation, interconnection and involvement: New communication formats and reactive spaces in corporate museums for the future / Johannes Milla -- Enhanced experience through visitor orientation. With Wedgewood case study / Anne Schwarzwälder, Martin Barratt -- Club museums as marketing tool / Fabian Raabe -- Vitra Design Museum / Mateo Kries, Marc Zehntner -- Corporate museums -- About company-related foundations for the benefit of the general public / Axel Sigle -- Museums -- Adidas Ausstellung, Herzogenaurach / querkraft architekten, simple GmbH -- To the heart of the brand. The way to an extraordinary project / Barbara Hölschen, Tomke Hahn, Felix Hansen -- L'aventure Michelin, Clermont-Ferrand -- BMW Museum, München / Atelier Brückner GmbH -- The Brandspace, Frankfurt am Main / Art+Com, Coordination -- Braunsammlung, Kronberg im Taunus / Braun Design Team -- Chirurgiemuseum Asklepios, Tuttlingen / Woodtli Design + Communication AG -- Dornier Museum, Friedrichshafen / Allman Sattler Wappner Architekten GmbH, Atelier Brückner GmbH -- Dr. Oetker Welt, Bielefeld / Ackermann+Raff, TRIAD Berlin Projektgesell-schaft mbH -- Interview Richard Oetker -- Erwin Hymer Museum, Bad Waldsee / Bauart Liebel Kiess GmbH, Milla & Partner GmbH -- FC Bayern Erlebniswelt, München / Ranger Design -- Fein Markenwelt, Schwäbisch Gmünd-Bargau / wma wöhr mieslinger architekten, büro münzing, 3rd kommunikation -- Grillo Museum, Duisburg / Architekturbüro Rüdiger Kaleschke, bild-werk Expo & Event GmbH -- Interview Gabriela Grillo.
Museums.
Business enterprises