Managing Media Firms and Industries [electronic resource] : What's So Special About Media Management? /
Lowe, Gregory Ferrell.editor.
Brown, Charles.editor.
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Description based upon print version of record.
Includes bibliographical references at the end of each chapters.
Forward -- Introduction -- Part I: Scholarship and Distinction -- Part II: Governance and Accountability -- Part III: Business and Economics -- Part IV: Products and Markets -- Part V: Leadership and Labour.
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Industrial management.
Organization.
Planning.
Industrial organization.
Media Management.
Organization.
Industrial Organization.