Where There Are Asians, There Are Rice Cookers How "National" Went Global via Hong Kong /
Nakano, Yoshiko,1964-
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.
Description based upon print version of record.
Includes bibliographical references (p. [201]-206) and index.
Acknowledgments -- A note to the reader -- Maps -- Introduction -- Let's take our rice cookers to the world -- You have to diversify to survive -- You salarymen can't think outside the box! -- Water flows downward -- Pay in Hong Kong; Pick up in China -- What if we can't buy a rice cooker in Canada? -- Only they would know -- Epilogue -- Who's who at Matsushita -- Chronology -- Notes -- References -- Index.
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.
Description based on print version record.
Globalization
Globalization
Commercial products
Strategic alliances (Business)
Strategic alliances (Business)
Kitchen appliances industry