How consumers conceptualise retail brand personality [electronic resource] /
Haji, Iftakar H. A.
Combe, Ian A.(Ian Alexander)
Aston Business School.
Birmingham : Aston Business School,
2009.
Title from p.1 of PDF file (viewed on 9 June 2009).
Includes bibliographical references.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat Reader.
Consumers' preferences.
Brand choice.
Branding (Marketing)
Consumer behavior.