Beyond Hofstede [electronic resource] : Culture Frameworks for Global Marketing and Management /
Nakata, Cheryl.editor.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Description based upon print version of record.
Contents; List of Figures; List of Tables; Acknowledgments; Contributing Authors; Part I Introduction and Overview; Part II Reviews and Critiques of Culture Frameworks; Part III Conceptualizations of the Culture Problem; Part IV Extensions of and Advances in Culture Frameworks; Part V Alternative Culture Frameworks and Perspectives; Part VI Reflexive Considerations; Index
Includes bibliographical references and index.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Marketing.
Management.
Development economics.
Marketing.
Management.
Development Economics.