Playing bigger than you are : how to sell big accounts even if you're David in a world of Goliaths /
Brooks, William T.,1945-
Brooks, William P. G.
Hoboken, N.J. : John Wiley & Sons,
c2010.
Includes index.
Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it.
Selling
Small business
Selling