Buyer behaviour : understanding consumer psychology and marketing /
Du Plessis, P. J.(Phillipus Jacobus),1943-
Rousseau, Deon.
Boshoff, Christo.
Cape Town, South Africa : Oxford University Press,
2007.
Revised ed. of: Buyer behaviour : a multi-cultural approach. 3rd ed. Oxford : Oxford University Press, c2003.
Includes bibliographical references (p. 366-367) and index.
Target marketing.
Consumer behavior.
Consumers
Customer relations.
Marketing research.
Consumers