The Wall Street journal guide to information graphics : the dos and don'ts of presenting data, facts, and figures /
Wong, Dona M.
New York ; London : W.W. Norton & Company,
2013, c2010.
The definitive guide to the graphic presentation of information contains a step-by-step guide to executing clear, concise, and intelligent graphics. The most current digital information is included along with practical advice, making this an essential reference.
Includes index.
Introduction -- 1. The basics -- Charting -- Numbers -- Data integrity -- Data richness -- Fonts -- Legibility -- Typography in charts -- The visual--data continuum -- Color -- Basics -- Color palettes -- Color in charts -- Color chart templates -- Coloring for the color blind -- Color scale application -- 2. Chart smart -- Lines -- Height and weight -- Y-axis increments -- Clean lines, clear signal -- Legends and labels -- Left-right y-axis scales -- Comparable scales -- Vertical bars -- Form and shading -- Zero baseline -- Multiple bars and legends -- Broken bars and outliers -- Horizontal bars -- Ordering and regrouping -- Negative bars -- Pies -- Slicing and dicing -- Dressing up the slices -- Slicing a slice -- Proportional pies -- Tables -- Grid lines -- Numbers alignment and ordering -- Pictograms -- Choice of icons -- Comparing quantities -- Maps -- Mapping and shading -- 3. Ready reference -- Do the math -- Mean, median, mode -- Standard deviation -- Probability -- Average vs. weighted average -- Moving average -- Logarithmic scale -- Comparable scales -- Percentage change -- Re-indexing to 100 or 0 -- Percentages -- Expressing percentages -- Absolute values vs. percentage changes -- Percent of a percentage -- Don't average percentages -- Copy style in charts -- Words -- Numerals -- Money -- Major stock indexes -- Measuring performance -- Arithmetic vs. geometric rate of return -- Currencies -- 4. Tricky situations -- Missing data -- Big numbers, small change -- Comparable scales -- Coloring with black ink -- 5. Charting your course -- Org chart -- Flow chart -- Work plan -- Timeline -- Progress report -- Spider chart -- Schedule and budget chart -- In brief -- Acknowledgments -- Creative process revealed -- Index.
The definitive guide to the graphic presentation of information contains a step-by-step guide to executing clear, concise, and intelligent graphics. The most current digital information is included along with practical advice, making this an essential reference.
Business presentations
Charts, diagrams, etc.
Visual communication.