Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers /
Carmichael, Matt.
Includes bibliographical references and index.
The changing middle class -- How the other 18 percent live -- -- Home economics -- The buyographics of family -- The majority myth -- The demographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash -- Epilogue -- Appendix I: Methods and data -- Appendix II: The millennial disconnect.
Consumer behavior
Age.
Consumption (Economics)
Marketing.