Innovating in a Service-Driven Economy [electronic resource] : Insights, Application, and Practice /
Cuthbertson, Richard.author.
Inge Furseth, Peder.author.
Ezell, Stephen J.author.
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
Description based upon print version of record.
Includes bibliographical references and index.
Foreword -- Acknowledgements -- Innovating in the amazon economy: proposing a new model -- Explaining the amazon economy and the need for a new model in innovation -- The new model of the innovative firm -- Insights : what is most important for innovation to succeed? -- Insights from service innovation thinkers (teece, chesbrough, vargo) -- Insights from service innovation practitioners -- Application: creating value in the components of service innovation : statements, methodology, and checklist -- Innovation capacity -- Innovation ability -- Innovation commercialization and value formation -- An innovation audit: the sit checklist -- Practice : analyzing cases with the service innovation triangle -- Apple and nokia : the transformation from products to services -- Amazon and borders : from sector focus to competence focus -- Facebook and myspace : the importance of social networks -- Tesco and sainsbury's : the need to turn ideas into action -- Kodak and xerox: how high risk aversion kills companies -- Summary & conclusion : the use and value of this book -- The sit methodology.
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
Leadership.
International business enterprises.
Management.
Industrial management.
Marketing.
Economics.
Management science.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Marketing.
Management.
Economics, general.