"Getting it together" : effective ways of integrating marketing and research techniques for profit.
AEMRI/ABMRC Joint Conference(1995 :Cambrdige, England)
Association of European Market Research Institutes.
Association of British Market Research Companies.
London : AEMRI ; Hampton Hill : ABMRC,
c1995.
Proceedings of a conference held in Cambridge, 9/10 Nov., 1995.
Marketing research