Corporate marketing : rediscovering Drucker's lost agenda for marketing /
Bickerton, David.
International Centre for Corporate Identity Studies.
Glasgow : International Centre for Corporate Identity Studies,
1999.
"This paper was presented at the 1st ICCIS symposium held at the University of Strathclyde, Glasgow, UK, on Friday, 11 June 1999."
Includes bibliographical references.
Corporate image.
Product management.
Brand loyalty.
Relationship marketing.