The customer learning curve : creating profits from marketing chaos /
Hellman, Karl.
Burst, Ardis.
Chicago, Ill. : American Marketing Association ; Mason, Ohio ; London : Thomson/South-Western
c2004.
Includes bibliographical references (p. 199-201) and index.
Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
Marketing.
Consumer behavior.
Customer relations.
Learning curve (Industrial engineering)