Data-driven marketing : the 15 metrics everyone in marketing should know /
Jeffery, Mark,1965-
Hoboken, N.J. : Wiley,
c2010.
"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--BOOK JACKET.
Includes bibliographical references and index.
"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--BOOK JACKET.
Marketing research.
Marketing
Marketing