Designing and managing a research project : a business student's guide /
Polonsky, Michael J.
Waller, David S.
Los Angeles, Calif. ; London : Sage Publications,
c2011.
Includes bibliographical references and index.
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
Business