Specialty shop retailing : everything you need to know to run your own store /
Schroeder, Carol L.
Hoboken, N.J. : John Wiley & Sons,
c2007.
Includes downloadable forms -- Cover.
Includes bibliographical references (p. 391-398) and index.
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
Retail trade
Specialty stores