Advertising, the media and globalisation : a world in motion /
Sinclair, John,1944-
London : Routledge,
2012.
application/pdf
Includes bibliographical references (p. [136]-151) and index.
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
Advertising
Mass media.
Globalization