Cruise Management [electronic resource] : Information and Decision Support Systems /
Papathanassis, Alexis.editor.
Breitner, Michael H.editor.
Schoen, Cornelia.editor.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Description based upon print version of record.
Acknowledgements; Foreword; Table of Contents; 1 Cruise Passenger Choice Behavior Analysis & Implications for Ser-vice Design; 1.1 Introduction; 1.2 Cruise Industry; 1.3 Conjoint Analysis; 1.3.1 History; 1.3.2 Concept; 1.3.3 Application; 1.4 Conjoint Analysis - Practical Example The process of conducting conjoint analysis can be divided into 6 main steps.; 1.4.1 Definition of Target Group; 1.4.2 Preliminary Survey; 1.4.3 Main Survey; 1.4.4 Data Analysis; 1.4.5 Simulation; 1.4.6 Application; 1.5 Lessons Learned; 1.6 Potential for the Cruise Industry; 1.6.1 Marketing
1.6.2 Further Applications of Conjoint Analysis1.7 Summary/Outlook; 1.8 References; 2 Employee Scheduling On Board; 2.1 Introduction; 2.2 Employee Scheduling Software; 2.2.1 Functionality; 2.2.2 ESS-Presence; 2.2.2.1 Lufthansa; 2.2.2.2 Red Bull:; 2.3 Methodology; 2.3.1 Selecting the interviewees; 2.3.2 Open Coding; 2.3.3 Explanation and Assumptions of selected Open Codes; 2.3.3.1 Frequency of duty plan creation; 2.3.3.2 Consistency of duty plan; 2.3.3.3 Degree of control over workload allocation; 2.3.3.4 Time span between duty plan creation and handout; 2.3.3.5 Frequency of duty plan handout
2.3.3.6 Influence of employee preference on already created duty plan2.3.3.7 Flexibility; 2.3.3.8 Influence of employee preference on duty plan; 2.3.4 Axial and Selective Coding; 2.3.5 Hypotheses and Dependencies; 2.3.6 Partial Conclusion; 2.3.7 Evaluation of the Need for Improvements; 2.4 Conclusion; 2.5 Limitations and further research; 2.6 References; 3 Factors Influencing the Degree of On-Board Content Engagement - A Qualitative Study; 3.1 Introduction; 3.2 Literature Review; 3.2.1 Information Management (IM); 3.2.2 The Concepts of "Usefulness" and "Ease-of-Use" (EOU); 3.3 Methodology
3.3.1 Stage 1: Interview Preparation3.3.2 Stage 2: Conducting the Interviews; 3.3.3 Stage 3: Data Organization & Interpretation; 3.4 Interpretation & Discussion; 3.4.1 H1: The Travel Motivation Influences the Degree of On-Board Content Engagement; 3.4.2 H2: The Degree of Travel Experience Influences the Degree of On-Board Content Engagement; 3.4.3 H3: Demographic Characteristics Influence the Degree of On-Board Content Engagement; 3.4.4 H4: The Customers' Personality Influences the Degree of On-Board Content Engagement
3.4.5 H5: The Perceived Travel Risk Influences the Degree of On-Board Content Engagement3.4.6 H6: The Information Provision on Demand Influences the Degree of On-Board ContentEngagement; 3.4.7 H7: The Perceived Information Quality Influences the Degree of On-Board ContentEngagement; 3.4.8 H8: The Degree of Expectation Fulfilment Influences the Degree of On-Board ContentEngagement; 3.5 Implications; 3.6 Conclusion; 3.7 Limitations & Further Research; 3.8 References; 4 IFRS in der Kreuzfahrtindustrie Problematik der Ertragserfassung, Abschreibung, Rückstellung und Zweckgesellschaften
4.1 Bedeutung internationaler Rechnungslegungsstandards für die Kreuz-fahrtindustrie
Includes bibliographical references.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Marketing.
Marketing.