Asian Perspectives on the Development of Public Relations [electronic resource] : Other Voices /
Watson, T.editor.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; Series Editor's Preface; Notes on Contributors; Introduction; 1 Australasia: Australia and New Zealand; 2 China; 3 India; 4 Indonesia; 5 Japan; 6 Malaysia; 7 The Philippines; 8 Singapore; 9 Taiwan; 10 Thailand; 11 Vietnam; Index
Includes bibliographical references at the end of each chapters and index.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Marketing.
Leadership.
International business enterprises.
Development economics.
International economics.
Public relations.
Marketing.
Business Strategy/Leadership.
International Business.
Development Economics.
International Economics.
Corporate Communication/Public Relations.