Success strategies for the aesthetic dental practice /
Greenwall, Linda.
Jameson, Cathy.
London ; Chicago : Quintessence Pub.,
c2012.
Includes bibliographical references and index.
Machine generated contents note: ch. 1 Itroduction / Linda Greenwall -- ch. 2 The Foundation: Mission, Vision, Goals / Linda Greenwall -- ch. 3 The Critical Factors of the Business of Dentistry / Linda Greenwall -- ch. 4 The Most Critical Factor: The Team / Linda Greenwall -- ch. 5 Internal Marketing / Misty Absher Clark -- ch. 6 External Marketing / Misty Absher Clark -- ch. 7 Communication Skills / Linda Greenwall -- ch. 8 The Business of Bleaching and Tooth Whitening / Cathy Jameson -- ch. 9 Treatment Planning and Diagnosis of Aesthetic Dentistry / Cathy Jameson -- ch. 10 Effective Case Presentation / Linda Greenwall -- ch. 11 Developing the Role of Treatment Coordinator / Linda Greenwall -- ch. 12 Financing Aesthetic Dentistry / Linda Greenwall -- ch. 13 Scheduling Aesthetic Dentistry / Linda Greenwall -- ch. 14 The Hygienist's Role in Promoting Aesthetic Dentistry / Linda Greenwall.
Note continued: ch. 15 The Use of Technology in Building the Aesthetic Aspect of a Dental Practice / John Jameson -- ch. 16 Continuing Education / Linda Greenwall -- ch. 17 In Conclusion / Linda Greenwall.
Dentistry