Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference [electronic resource] /
Academy of Marketing Science.Annual Conference(2009 :Baltimore, MD)
Robinson, Jr., Leroy.editor.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Description based upon print version of record.
""ACADEMY OFMARKETING SCIENCE""; ""Officers 2009""; ""Board Of Governors""; ""Program and Track Chairs""; ""Preface""; ""Acknowledgements""; ""Distinguished Fellows""; ""Reviewers""; ""Session Chairs and Moderators""; ""Discussants and Panel Participants""; ""Table of Contents""; ""AN ETHICAL PERSPECTIVE ON SUSTAINABLE BUSINESS PRACTICES""; ""ABSTRACT""; ""ATTRIBUTIONS OF AUTHENTICITY: EMPLOYEE PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS""; ""ABSTRACT""; ""COMPARING CODES OF ETHICS AMONG THE TOP COMPANIES IN AUSTRALIA, CANADA AND THE USA""; ""ABSTRACT""
""DEFINITIONS, THEORIES, DRIVERS AND MANAGERIAL IMPLICATIONS: GROUNDING GLOBAL STRATEGIC SUSTAINABILITY.""""ABSTRACT""; ""MOTIVATING PRO-ENVIRONMENTAL BEHAVIORS: UTILITY OF THE DECISIONAL BALANCE SCALE, SELF-EFFICACY AND REACTANCE""; ""ABSTRACT""; ""EMPIRICAL INVESTIGATION OF DATA QUALITY AND VALIDITY OF COGNITIVE VALENCE AND CONTENT OF THOUGHTS: TRAINED INDEPENDENT RATERS VE""; ""ABSTRACT""; ""EMPIRICAL AGREEMENT BETWEEN FORMATIVE AND REFLECTIVE MEASUREMENT MODELS: A MONTE-CARLO ANALYSIS""; ""ABSTRACT""; ""DETERMINING THE NUMBER OF SEGMENTS IN FIMIX-PLS""; ""ABSTRACT""
""EXPERIMENTAL SET-UP""""RESULTS""; ""THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIES""; ""ABSTRACT""; ""INTRODUCTION""; ""THEORETICAL BACKGROUND AND HYPOTHESES""; ""RESEARCH DESIGN""; ""ANALYSIS AND RESULTS""; ""DISCUSSION AND IMPLICATIONS FOR PRACTICE AND FUTURE RESEARCH""; ""REFERENCES""; ""TABLES AND FIGURES""; ""EXPLORING US CONSUMERS UNDERSTANDING OF CARBON OFFSETS""; ""ABSTRACT""; ""INTRODUCTION""; ""A Brief Overview of US Green Marketing Regulation""; ""Consumer Responses to Green Marketing""; ""RESEARCH DESIGN""; ""DATA ANALYSIS""
""CONCLUSIONS AND IMPLICATIONS""""REFERENCES""; ""CONSUMER ACCEPTANCE OF RENEWABLE ENERGIES â€? TARGET GROUP SEGMENTATION BASED ON THE CLASSIFICATION OF PRIVATE END USERS INTO LIFE""; ""ABSTRACT""; ""WHO CARES ABOUT A FAIR TRADE LABEL? ON THE IMPACT OF CONSUMER ATTITUDES ON BRAND RELEVANCE OF FAIR TRADE PRODUCTS""; ""ABSTRACT""; ""THE NETWORK EFFECTS OF PRODUCT PORTOFLIO CHARACTERISTICS ON PARENT BRAND EQUITY""; ""ABSTRACT""; ""NONPROFIT BRANDS: THE IMPORTANCE OF BRAND IMAGE IN CHARITABLE GIVING""; ""BACKGROUND AND OBJECTIVES""; ""METHODOLOGY""; ""RESULTS""
""A COMPARISON OF SELECTED REPUTATION MEASURESâ€? CONVERGENT AND CRITERION VALIDITY""""INTRODUCTION""; ""RESEARCH DESIGN""; ""RESULTS""; ""THE VALUE OF CORPORATE REPUTATION FOR SHAREHOLDERS: EVIDENCE FROM GERMANY FOR DAX 30 COMPANIES""; ""INTRODUCTION""; ""METHODOLOGY AND DATA""; ""RESULTS""; ""CHARTING CHATTER: WHAT CONSUMER GENERATED ADVERTISING SEEMS TO BE SAYING ABOUT BRAND PERSONALITY""; ""ABSTRACT""; ""THE EFFECT OF COMPLAINT HANDLING ON CONSUMER WORD-OF-MOUTH: ASSESSING DIFFERENCE BETWEEN WOM GIVERS AND RECEIVERS""; ""ABSTRACT""
""FACILITATING THE DEVELOPMENT OF FIRM-CUSTOMER RELATIONSHIPS IN ONLINE RETAILING CONTEXTS THROUGH VIRTUAL COMMUNITY CULTIVATION""
Includes bibliographical references.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Marketing.
Leadership.
Sales management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.