Services marketing in Asia : managing people, technology, and strategy /
Lovelock, Christopher H.
Lovelock, Christopher H.Services marketing.
Wirtz, Jochen.Services marketing.
Singapore ; London : Pearson Prentice Hall,
2005.
Rev. ed. of: Services marketing in Asia, 2002.
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Includes bibliographical references and indexes.
Service industries
Professions