Beyond the Business Plan [electronic resource] : 10 Principles for New Venture Explorers /
Bridge, S.author.
Hegarty, C.author.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
Contents; List of Case, Figures, Illustrations and Tables; Preface; Acknowledgments; Part I: Why Look Beyond the Business Plan?; 1 The Purpose of This Book; 2 Business Plans - Why Are They Advocated?; 3 Are Business Plans Appropriate?; 4 Business Plans Are Not the Only Option; 5 Enterprise and Exploration; 6 A Guide for Explorers?; Part II: The Ten Principles; 7 The Starting Point: Understanding How to Explore; 8 Principle 1 - An Enterprise Is a Means, Not an End; 9 Principle 2 - Don't Commit More than You Can Afford to Lose; 10 Principle 3 - Start from Where You Are
11 Principle 4 - Carry Out Reality Checks and Make Appropriate Plans12 Principle 5 - The Only Reliable Test Is a Real One; 13 Principle 6 - Get Started and Get Some Momentum; 14 Principle 7 - Accept Uncertainty; 15 Principle 8 - Look for Opportunities; 16 Principle 9 - Build and Use Social Capital; 17 Principle 10 - Acquire the Relevant Skills; 18 Following the Principles; Part III: Seeking a Balanced Perspective; 19 Striking a Balance; 20 Comparing Approaches; 21 Some Reflections and Implications; 22 Postscript - The Relevance of Exploring; Part IV: Further Information
23 Behavioural Economics Causation and Effectuation; Caution and Proceeding Cautiously; Legal Structures; New Venture Terminology; Social Capital; Social Enterprises; Traits; Additional Aspects; Notes; Index
Includes index.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
Leadership.
Small business.
Management.
Public relations.
Entrepreneurship.
Development economics.
Business Strategy/Leadership.
Small Business.
Management.
Corporate Communication/Public Relations.
Entrepreneurship.
Development Economics.