The advertised mind : groundbreaking insights into how our brains respond to advertising /
Du Plessis, Erik.
London : Millward Brown/Kogan Page,
2008.
Includes bibliographical references (p. [221]-226) and index.
"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited"--T.p. verso.
Advertising
Advertising
Human information processing