The Japanese market opportunity /
Price Waterhouse (Firm)
Great Britain.Department of Trade and Industry.
Thomas Cook Ltd.
Great Britain.Department of Employment.
Opportunity Japan Campaign.
British Tourist Authority.
British Overseas Trade Board.
[London] : Price Waterhouse Marketing Consultancy,
1989.
A strategic study of the Japanese tourist market commissioned from Price Waterhouse Marketing Consultancy by the Department of Trade and Industry and the Employment Department and presented on the occasion of 'Profit from Japanese Tourism' - an Opportunity Japan Campaign held 27 June 1989 at the Midland Bank lecture theatre, London.
Seminar organised by the the Opportunity Japan Campaign and the British Tourist Authority, with the support of the DTI and the British Overseas Trade Board and sponsored by the Thomas Cook Group.
Foreign trade promotion