Handbook of Survey Methodology for the Social Sciences [electronic resource] /
Gideon, Lior.editor.
Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method of many researchers in the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology for the Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, and provide expert guidelines for asking targeted questions, and for improving accuracy and quality of responses while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed. By covering all aspects of the topic, the Handbook is suited to readers taking their first steps in survey methodology, as well as to those already involved in survey design and execution, and to those currently in training. Featured in the Handbook: The Total Survey Error: sampling and non-sampling errors. Survey sampling techniques. The art of question phrasing. Techniques for increasing response rates A question of ethics: what is allowed in survey research? Survey design: face-to-face, phone, mail, e-mail, online, computer-assisted. Dealing with sensitive issues in surveys. Demographics of respondents: implications for future survey research. Dealing with nonresponse, and nonresponse bias Description based upon print version of record.
Part I Introduction to Issues of SurveyMethodology; 1 Introduction; 1.1...Introduction; 1.2...Total Survey Error; Reference; 2 Classification of Surveys; 2.1...Introduction; 2.2...Classification Criteria; 2.2.1 Who: The Target Population; 2.2.2 What: The Topic; 2.2.3 By Whom: Survey Agency and Sponsor; 2.2.4 How: Survey Mode; 2.2.5 When: Cross-Sections and Panels; 2.2.6 Where: Regional, National, Cross-National and International Surveys; 2.2.7 Why: Fit for Purpose; 2.3...Appendix 1: Comparative Surveys; References; 3 Survey Research EthicsEthics; 3.1...Ethical Considerations I: Historical Foundations
3.1.1 The Belmont ReportBelmont Report3.2...Ethical Considerations II: Data Collection and Human Subjects; 3.3...Ethical Considerations III: Survey Design; 3.4...Ethical Considerations IV: The Reporting of Results; 3.5...The Role of Professional Organizations in Ethical Survey Research; 3.6...The AAPOR Transparency Initiative; 3.7...Summary; References; 4 An Overlooked Approach in Survey Research: Total Survey ErrorTotal Survey Error; 4.1...Social Research and Survey Methods; 4.2...The Notion of Error in Surveys; 4.3...The TSE Approach; 4.4...Two Building Blocks: Bias and Variance
4.5...Specification and Processing Errors4.6...Sampling Error; 4.7...Coverage Error; 4.8...Nonresponse Error; 4.9...Measurement Error; 4.10...Measuring the Total Survey ErrorTotal Survey Error; References; Part II Designing The Survey; 5 Common Survey Sampling Techniques; 5.1...Terminology Used in Sampling; 5.2...Probability or Random Sampling Methods; 5.2.1 Simple Random Sampling; 5.2.1.1 How to draw a simple random sample; 5.2.2 Systematic Sampling; 5.2.3 Stratified Random Sampling; 5.2.3.1 Proportional stratified sampling; 5.2.3.2 Disproportional stratified sampling; 5.2.4 Cluster Sampling
5.3...Using Sample Weights5.4...Statistical Analyses with Weighted Data; 5.5...Nonrandom Sampling Methods; 5.5.1 Convenience Sampling; 5.5.2 Quota Sampling; 5.5.3 Purposive Sampling; 5.5.4 Referral Sampling; 5.5.5 Volunteer Sampling; 5.6...Random Selection and Random Assignment; 5.7...Determining the Sample Size When Random Sampling is Used; 5.8...Sampling Issues in SurveySurvey Research; 5.9...Sampling Bias in SurveySurvey Research; 5.10...Innovative Sampling Strategies; References; 6 Frames, Framing Effects, and Survey Responses; 6.1...A Survey's Introduction Effects on Participation
6.2...Introduction and Sponsorship Effects on Responses to Questions6.3...Typology of Frames; 6.4...Framing Effects and Processing Information; 6.5...Distinctions Between General Context Effects and Framing Effects; 6.6...Limitations of Framing Effects: Counter-Frames; 6.7...Measures of Individual Differences in Attitude Strength; 6.8...Conclusions; References; 7 The Art of Question Phrasing; 7.1...What is a Questionnaire?; 7.2...Concept and Construct; 7.3...How to Design a Questionnaire; 7.3.1 Relevance to Other Questionnaire Items; 7.3.2 Logical Flow; 7.3.3 Double-Barreled Questions
7.3.4 Double Negative Questions
Includes bibliographical references and index.
Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method of many researchers in the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology for the Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, and provide expert guidelines for asking targeted questions, and for improving accuracy and quality of responses while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed. By covering all aspects of the topic, the Handbook is suited to readers taking their first steps in survey methodology, as well as to those already involved in survey design and execution, and to those currently in training. Featured in the Handbook: The Total Survey Error: sampling and non-sampling errors. Survey sampling techniques. The art of question phrasing. Techniques for increasing response rates A question of ethics: what is allowed in survey research? Survey design: face-to-face, phone, mail, e-mail, online, computer-assisted. Dealing with sensitive issues in surveys. Demographics of respondents: implications for future survey research. Dealing with nonresponse, and nonresponse bias Social sciences.
Methodology of the Social Sciences.