Advanced Google AdWords /
Geddes, Brad.
Indianapolis, Ind. : Wiley,
c2010.
Includes index.
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account.
Internet advertising.
Telecommunication