Winning the reputation game /
Dowling, Grahame R.(Grahame Robert),author.
Includes bibliographical references and index.
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.
Corporate image.
Social responsibility of business.
Organizational effectiveness.