The Luxury Market in Brazil [electronic resource] : Market Opportunities and Potential /
Diniz, C.author.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents ; List of Figures; List of Tables; Foreword; Preface; Acknowledgements; About the Author; 1 The Universe of Luxury; 2 The Global Luxury Market; 3 The Luxury Market in Brazil; 4 Who Are the Luxury Consumers in Brazil?; 5 Communication, Advertising and Events; 6 Distributing Luxury Products and Services in Brazil; 7 The Wealthiest and Most Powerful Cities in Brazil; 8 Challenges for the Luxury Market in Brazil; 9 The Potential of the Brazilian Luxury Market; 10 Successful Brazilian Enterprises
11 The Future for Brazil and Its Luxury Market12 Participating in the Market as Entrepreneur or Employee; 13 Conclusion; Bibliography; Index
Includes bibliographical references and index.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
International business enterprises.
Marketing.
Management.
Industrial management.
Cultural studies.
International economics.
Industrial procurement.
International Business.
Marketing.
Innovation/Technology Management.
Cultural Studies.
International Economics.
Procurement.