Marketing research essentials /
McDaniel, Carl.
Gates, Roger H.,1942-
Hoboken, N.J. : J. Wiley,
c2004.
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
Marketing research.