Medicine, the market and the mass media : producing health in the twentieth century /
Berridge, Virginia.
Loughlin, Kelly,1968-
London ; New York : Routledge,
2005.
"This collection opens up the postwar history of public health to sustained research-based, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA."--BOOK JACKET.
Includes bibliographical references and index.
"This collection opens up the postwar history of public health to sustained research-based, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA."--BOOK JACKET.
Public health
Social medicine
Health education
Mass media in health education