Legends in marketing.
Kumar, V.,1957-
Sheth, Jagdish N.
Kopalle, Praveen.
Levy, Michael,1950-
Bello, Daniel C.
Peters, Kay.
Leone, Robert P.
Petersen, J. Andrew.
Srinivasan, Raji.
Venkatesan, Rajkumar.
Grewal, Rajdeep.
Shah, Denish.
Los Angeles, Calif. ; London : SAGE Publications,
2012.
Includes bibliographical references.
V. 1. Retailing : market and firm level / editor, Praveen Kopalle -- v. 2. Retailing : store and customer level / editor, Michael Levy -- v. 3. International marketing / editor, Daniel C. Bello -- v. 4. Forecasting in marketing / editor, Kay Peters -- v. 5. Marketing research : applications / editor, Robert P. Leone -- v. 6. Marketing research : new methodology / editor, J. Andrew Petersen -- v. 7. Marketing strategy : firm / editor, Raji Srinivasan -- v. 8. Marketing strategy : customer / editor, Rajkumar Venkatesan -- v. 9. Business-to-business / editor, Rajdeep Grewal -- v. 10. Customer relationship management / editor, Denish Shah.
Marketing.
Retail trade.
Customer relations.