Advertising : the attempt to persuade.
Understanding Global Issues (Organisation)
Cheltenham, England : Understanding Global Issues Ltd.,
c1999.
Map shows world "per capita adspend 1997 $US".
Includes charts and tables.
Per capita adspend 1997 $US -- World adspend - main media -- Advertising as % of GDP -- World adspend by medium -- World adspend by region -- Leading media organisations -- Top ad agencies -- Leading global advertisers 1997 $bn.
Advertising