Strategic management in the arts /
Varbanova, Lidia.
Includes bibliographical references (pages 325-336) and index.
Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
Arts
Strategic planning
Strategic management in the arts.