The Golden Crossroads [electronic resource] : Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture /
Bevolo, Marco.author.
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
Description based upon print version of record.
Cover; Contents; Acknowledgments; General introduction; The Golden Crossroads Manifesto; Part I: Methodologies and Perspectives; Part II: Protagonists; Part III: Relationships and Museums; Part IV: Futures; Conclusions; Bibliography; Index
Includes bibliographical references and index.
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
Marketing.
International business enterprises.
Structural geology.
Industrial design.
Industries.
Marketing.
International Business.
Structural Geology.
Industrial Design.
Industries.