Manipulating images : World War II mobilization of women through magazine advertising /
Adkins Covert, Tawnya J.,1972-
Lanham, Md. ; Plymouth. : Lexington Books,
c2011.
Includes bibliographical references and index.
The changing relationship between advertising and the United States government -- Portrayals of women in American mass media -- Government policy, the War Advertising Council, and the mobilization of women -- Constructing the war in women's magazine advertising -- Constructing wartime womanhood in women's magazine advertising -- Constructing postwar America through women's magazine advertising -- Recontextualizing "Rosie".
Women
Women in advertising
Women in mass media
Advertising, Magazine
World War, 1939-1945