Marketing and management sciences : proceedings of the International Conference on ICMMS 2008 /
International Conference of Marketing and Management Sciences(2008 :Athens, Greece)
Sakas, D. E.(Damianos E.)
Konstantopoulos, Nikolaos.
London : Imperial College Press,
c2010.
"... a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece"--P. [4] of cover.
Includes bibliographical references.
Marketing
Management science