Marketing leadership in hospitality and tourism : strategies and tactics for  competitive advantage /
Shoemaker, Stowe.
Lewis, Robert C.,1930-
Yesawich, Peter Charles,1950-
Lewis, Robert C.,1930-Marketing leadership in hospitality.
Upper Saddle River, N.J. : Pearson Prentice Hall,
2007.
System requirements for accompanying CD-ROM: Adobe Acrobat Reader.
Lewis's name appears first on the earlier edition.
Accompanied by CD-ROM.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and index.
Hospitality industry
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.