Social marketing to protect the environment : what works /
McKenzie-Mohr, Doug,1959-
Los Angeles, Calif. ; London : SAGE,
c2012.
Includes bibliographical references and index.
Foreword / Edward Maibach -- Preface -- Section I: Introduction.  Fostering sustainable behavior -- Section II: Influencing behaviors in the residential sector.  Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Protecting fish and wildlife habitats --Section III: Influencing behaviors in the commercial sector.  Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Section IV: Going forward.  Concluding thoughts and recommendations.
Social marketing.
Green marketing.