Branded conservatives : how the brand brought the right from the fringes to the center of American politics /
Cosgrove, Kenneth M.,1963-
New York ; Oxford : Peter Lang,
c2007.
Includes bibliographical references and index.
A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition  and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.
Conservatism