Strategic alliances : three ways to make them work /
Steinhilber, Steve.
Boston, Mass. : Harvard Business Press,
c2008.
All the time, companies are forging strategic alliances with each other, but more than half of them don't deliver. This is a skill that must be mastered - well-managed alliances generate business value for both parties. This book identifies the three building blocks that all great alliances are build on.
Includes bibliographical references (p. 145-146).
All the time, companies are forging strategic alliances with each other, but more than half of them don't deliver. This is a skill that must be mastered - well-managed alliances generate business value for both parties. This book identifies the three building blocks that all great alliances are build on.
Strategic alliances (Business)