Persuasive messages : the process of influence /
Benoit, William L.
Benoit, Pamela J.,1954-
Malden, Mass. ; Oxford : Blackwell,
2008.
Includes bibliographical references (p. 252-263) and index.
The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple or mixed audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Persuasion in advertising -- Persuasion in political campaigns.
Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence.
Attitude change.