The Patterson principles of selling /
Gitomer, Jeffrey H.
Hoboken, N.J. : John Wiley & Sons,
c2004.
Includes bibliographical references and index.
A walk in the graveyard -- Where did John Patterson get his concepts and strategies? -- Quotes underlined by the hand of John Patterson taken from the book "He can who thinks he can" -- Principles are driven by truth -- The evolution and power of the receipt -- The evolution of the primer -- The probable purchaser -- The 32.5 Patterson principles of selling -- The tradition of the Point club -- Traditions of success and principles for life -- The power of the flipchart -- The legend of the -- World's fair -- The untapped power of the probable purchaser -- How to live the principles -- Ring the register -- The Patterson principles of selling.
Patterson, John Henry, 1844-1922.
Selling.
Success in business.