Pioneering in Central European markets : lessons from top FMCG brands /
Becker, Sven H.
Baker, Michael J.,1935-
University of Strathclyde.Department of Marketing.
Glasgow : University of Strathclyde, Dept. of Marketing, 
1995.
"First presented at the ESOMAR/JMARF Conference on Triad 2000: Marketing and Research Towards the Millenium, New York (USA) June 1995."
Includes bibliographical references.
Marketing
Marketing research
Competition