Drucker on marketing : lessons from the world's most influential business thinker /
Cohen, William A.,1937-
New York ; London : McGraw-Hill,
c2013.
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
Includes bibliographical references and index.
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Marketing.