Mergers : the potential relevance of corporate identity and corporate communications /
Balmer, John M. T.
Dinnie, Keith.
International Centre for Corporate Identity Studies.
Glasgow : International Centre for Corporate Identity Studies, University of Strathclyde,
1999.
"This paper was presented at the 1st ICCIS symposium held at the University of Strathclyde, Glasgow, UK on Friday, 11 June 1999."
Includes bibliographical references.
Corporate image.
Consolidation and merger of corporations.