Behavioral economics for dummies /
Altman, Morris.
Mississauga, Ont. : Wiley,
c2012.
Includes index.
Introducing behavioral economics: the science of making real-world choices -- Understanding choice -- Growing the economic pie: the economic importance of ethics, well-being, and culture -- When bubbles and busts and inefficiencies are possible: some behavioral insights into the strange world of economic reality -- The part of tens.
Economics
Finance, Personal
Issued also in electronic formats.