Sustainable tourism : business development, operations, and management /
Patterson, Carol,1957-author.
Includes bibliographical references and index.
Strategic planning for a sustainable tourism business -- Sustainability practices for development and operations -- Sustainability standards and certification -- Marketing your product -- Making the Internet work for you -- Working with the travel trade -- Marketing partnerships -- Managing the bottom line -- Customer service -- Hiring and retaining staff -- Managing business risk -- Business plans.
Sustainable tourism
Tourism