Ethics in Marketing and Communications [electronic resource] : Towards a Global Perspective /
McKinley, M.editor.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Author Biographies; Foreword; Acknowledgements; 1 Marketing communications and ethics; 2 Responsible communications agencies: key success factors; 3 How Web 2.0 will save CSR; 4 Ethical dilemmas in customer relationship management; 5 Brand communication and ethics in search of a soul; 6 Is advertising targeting vulnerable consumers in china?; 7 The ethical paradoxes of tourism; 8 Marketing ethical banking; Index
Includes bibliographical references and index.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Leadership.
Marketing.
Business ethics.
Public relations.
Business Strategy/Leadership.
Marketing.
Business Ethics.
Corporate Communication/Public Relations.