Marketing engineering : computer-assisted marketing analysis and planning /
Lilien, Gary L.,1946-
Rangaswamy, Arvind.
Upper Saddle River, N.J. : Prentice Hall,
c2003.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
Marketing
Marketing
Marketing