Handbook of culture and consumer behavior
Ng
Ng, SharonContributor
Lee, Angela YContributor
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Description based on online resource; title from home page (viewed on March 10, 2015).
Consumer behavior
Consumers
Consumption (Economics)
Commerce
Business & Economics
Marketing & Sales