User Experience Innovation [electronic resource] : User Centered Design that Works /
Kraft, Christian.author.
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. Provides 17 proven methods for innovating around user experience Helps you think beyond the product to the sum total of a customer's experience Written by an experienced practitioner holding more than 100 user-experience patents.
Title Page; Copyright Page; Table of Contents; About the Author; What Other People Say; Harri Kiljander, PhD, Director User Experience Design, F-Secure Corporation:; Michael McKay, Sr Director, Design Language and Mobile Experiences, Yahoo!Design:; Panu Korhonen, Managing Director, Nordkapp:; Erik Anderson, Vice President, Strategy, Business Development, and Portfolio Management, Nokia:; Peter Dam Nielsen, Customer Experience Leader, Schneider Electric:; Acknowledgements; Introduction; The Importance of User Experience; The Goal for This Book; Motivation; Why This Book?
Overview of Successful User Experience Innovation MethodsOverview of Methods and Chapters; CHAPTER 1 User Experience and Why It Matters; What Is User Experience?; User Experience Curve; Expectations and User Experience; User Experience vs. Consumer Experience; First Impressions Last; Long-Term User Experience; Positive Surprises (Wows); User Experience Applies to Everything; Summary; CHAPTER 2 Innovating in User Experience; The Three Levels; Creativity; Innovation; Success; Characteristics of Successful User Experience Innovation; Relevance; Positive Feelings; Uniqueness or Novelty
VisibilityMarketability; The Value of User Experience Innovation; Does Innovation Conflict with Good User Experience?; Summary; CHAPTER 3 Identifying Target Users; Defining New Target Users; Targeting a Predefined User Group; Determining the Group Size; Designing for Multiple Target Groups; Summary; CHAPTER 4 Identifying User Needs; User Needs vs. Fundamental Human Needs; User Needs vs. Core Tasks; Types of User Needs; Immediate User Needs; Perceived User Needs; Latent User Needs; Approaches to Identifying Needs; Finding Specific Target Users; Contacting Target Users
Talking to Your Target UsersInterviewing Users or Potential Users; Empathic Design; Market Research; A Day in the Life; User-Created Diaries; Lead User Workshops; Rules for Interviewing End Users; Documenting User Needs; Summary; CHAPTER 5 Identifying Core Tasks; Characteristics of a Core Task; Core Tasks Vary by Product; Core Tasks Are Not Solutions; Core Tasks Differ for Different Groups; Core Tasks Link Back to User Needs; What Makes a Task Evolve into a Core Task?; Time-Critical Core Tasks; Potential Future Core Tasks; Why Innovate Around Core Tasks?; Method for Identifying Core Tasks
Step 1: Identify or Define Your Target UsersStep 2: Identify the User Needs of the Target Users; Step 3: Identify the Core Tasks of Your Product; Gathering a Group of Cross-Functional Team Members and Lead Users; Process for Identifying Core Tasks for Your Product; Step 4: Identify Potential Future Core Tasks; Step 5: Document Your Preliminary Core Tasks; Step 6: Verify and Prioritize Your Core Tasks; Step 7: Identify the Top Core Tasks for Your Product; Step 8: Process and Document the Results; Summary; CHAPTER 6 Innovating Around Core Tasks
Step 1: Identify Target Users, User Needs, andCore Tasks
Includes index.
"A practitioner's approach to creating user interface innovation for devices, web pages, and systems."
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. Provides 17 proven methods for innovating around user experience Helps you think beyond the product to the sum total of a customer's experience Written by an experienced practitioner holding more than 100 user-experience patents.
Business.
Management science.
User interfaces (Computer systems).
Business and Management, general.
User Interfaces and Human Computer Interaction.