Culture and public relations : links and implications /
Sriramesh, Krishnamurthy.
Verčič, Dejan.
New York ; London : Routledge,
2012.
Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. --Publisher's description.
Includes bibliographical references and indexes.
Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. --Publisher's description.
Public relations
Intercultural communication.