The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /
Schein, Michael(Author of The hype handbook),author.
Includes bibliographical references and index.
Persuasion (Psychology)
Marketing
Motivation (Psychology)
Success in business.
Marketing
Motivation (Psychology)
Persuasion (Psychology)
Success in business