Understanding popular culture /
Fiske, John.
London : Routledge,
2010.
"With a new introductory essay on Why Fiske still  matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson."--T.p.
Includes bibliographical references and index.
Popular culture.
Capitalism.