The making of middle/brow culture /
Rubin, Joan Shelley,1947-
Chapel Hill, NC ; London  : University of North Carolina Press,
c1992.
Spine title: The making of middlebrow culture.
Includes bibliographical references (p. [373]-403) and index.
Self, culture, and self-culture in America -- The "higher journalism" realigned : Stuart Pratt Sherman, Irita Van Doren, and Books -- Why do you disappoint yourself? : the early history of the Book-of-the-Month Club -- Classics and commercials : John Erskine and "great books" -- Merchant of light : Will Durant and the vogue of the "outline" -- Information, please! : book programs on commercial radio.
Books and reading
Literature
Art appreciation
Middle classes
Self-culture