Brand storming : managing brands in the era of complexity /
Fioroni, Michele.
Titterton, Garry.
Basingstoke : Palgrave Macmillan,
2009.
Translation of: Brand storming : gestire la marca nell'era della complessità.
Includes bibliographical references (p. 198-214) and index.
Brand name products.
Branding (Marketing)