Handbook of research in international marketing /
State of the Art of Research in International Marketing(2001 :University of Connecticut)
Jain, Subhash C.,1942-
Cheltenham : Edward Elgar,
c2003.
"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001".-Pref.
Includes bibliographical references and index.
Export marketing
Foreign trade promotion
Export marketing
Foreign trade promotion