Unveiling Fashion [electronic resource] : Business, Culture, and Identity in the Most Glamorous Industry /
Godart, F.author.
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Description based upon print version of record.
COVER; CONTENTS; LIST OF FIGURES; LIST OF TABLES; PREFACE; INTRODUCTION - THE SIX PRINCIPLES OF FASHION; ""DAZED AND CONFUSED"" BY FASHION...; THE MANY FACES OF FASHION; FASHION - A CREATIVE INDUSTRY... AMONG OTHERS; THE SIX PRINCIPLES OF FASHION; 1 THE AFFIRMATION PRINCIPLE - FASHION, BETWEEN THE INDIVIDUAL AND SOCIETY; THE CRADLE OF FASHION; THE EMERGENCE OF FASHION: THE SOCIOLOGICAL DYNAMICS OF IMITATION AND DISTINCTION; FASHION IDENTITY: A SOCIO-CULTURAL PHENOMENON; 2 THE CONVERGENCE PRINCIPLE - THE CENTRALIZATION OF TRENDS; THE ORIGIN OF TRENDS
THE FASHION INDUSTRY AND ITS SOCIAL NETWORKS: FROM UPSTREAM SUPPLIERS TO DOWNSTREAM CONSUMERSTHE DYNAMICS OF FASHION CAPITALS; 3 THE AUTONOMY PRINCIPLE - THE EMERGENCE AND DYNAMICS OF STYLES; FASHION'S AUTONOMIZATION; STYLES AND DESIGNS IN FASHION; THE DIFFERENT TYPES OF DIFFUSION: FASHION AS A MODEL; 4 THE PERSONALIZATION PRINCIPLE - FASHION AND ITS PROFESSIONALS; THE EMPOWERMENT OF FASHION DESIGNERS; ""CREATING"" FASHION; AROUND THE FASHION DESIGNERS; 5 THE SYMBOLIZATION PRINCIPLE - THE POWER OF SIGNS AND MEANINGS; FASHION, A SYSTEM OF BRANDS?; BUILDING FASHION BRANDS
THE CONSTRUCTION OF CONSUMERS?6 THE IMPERIALIZATION PRINCIPLE - HOW FASHION BECAME SYSTEMATIZED; THE ENDLESS EXPANSION OF FASHION?; THE EMPIRES OF FASHION; THE EMPIRE OF FASHION; CONCLUSION; NOTES; REFERENCES; INDEX
Includes bibliographical references and index.
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Leadership.
Marketing.
International business enterprises.
Arts.
Market research.
Trade.
Business.
Commerce.
Business Strategy/Leadership.
Marketing.
International Business.
Arts.
Market Research/Competitive Intelligence.
Trade.