Marketing management and strategy : marketing engineering applications /
Lilien, Gary L.,1946-
Rangaswamy, Arvind.
Lilien, Gary L.,1946-Marketing engineering.
Reading, Mass. ; Harlow : Addison-Wesley,
c1999.
Includes selections from the authors' Marketing engineering.
CD-ROM labelled "Version MM1.1" attached to inside front cover.
Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.
Marketing
Marketing