Lessons on Profiting from Diversity [electronic resource] /
Moss, G.editor.
Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
Description based upon print version of record.
Cover; Contents; List of Figures; List of Tables; Notes on Contributors; 1 Lessons on Profiting from Diversity; Section A Diversity in Context; 2 Diversity and Web Design; Section B Segmenting Diversity; Age; 3 Digital Communications and Older Groups:An Anglo-French Comparison; 4 Age and Grey Entrepreneurship; Personality; 5 Adapting Communications Styles to the Needs of the Market; Gender; 6 Transforming a White, Masculine Organisational Culture; 7 Maximising the Effectiveness of Advertising for Female Markets; 8 Professional Services Firms and Gender Diversity
9 Profiting from Diversity in the Banking SectorDisability; 10 Deaf People in the Workplace; Section C; 11 Diversity's Contribution to the Bottom Line: Assigning a Monetary Value to Diversity Initiatives; Name Index; Subject Index
Includes bibliographical references and indexes.
Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
Personnel management.
Behavioral economics.
Human Resource Management.
Behavioral/Experimental Economics.